TOURISM SARNIA-LAMBTON ANNUAL TOURISM REPORT

2010 YEAR IN REVIEW
As presented at the AGM, July 14, 2011
Chair’s Report
On behalf of our entire Board of
Directors and Tourism SarniaLambton team, we are pleased to
present the 2010 Annual General
report.
TSL Review in 2010. Embraced by the
County this past fall, the review
recommendations included a “new” TSL
governance structure, operational and
marketing goals.
The economic uncertainties and
various hurtles that were faced in
2010 were met head on by the staff
and board of directors. The review of
TSL and lack of General Manager
proved to be challenging at times,
however, with the support from our
partners, the Chamber of Commerce
and the County of Lambton we were
able to maintain status quo.
As a premier destination in
Southwestern Ontario, Lambton
County hosted more than 400 events in
2010 including the Royal Cup Canadian
Junior Golf Championship held at
Sawmill Creek Golf Resort & Spa.
Enniskillen was home to the 2010
Bantam II Provincial Grand
Championships and we once again
captured the Ontario ParaSport Games
that will be held in Sarnia & Petrolia.
In keeping with our strategic plan,
our goals, both short term and long
term, TSL will continue to focus on
strengthening tourism in Lambton
County. We have a much clearer
picture of what those goals should be
having completed a comprehensive
Among one of the greatest successes
was achieved when Sarnia was allotted a
spot on the new Canadian Monopoly
Board game. Now that’s getting your
name out there!
Statistics Canada’s latest reports
indicated that more than $198 million
dollars were spent in Lambton County
on tourism, totaling visits of more than
2 million people. These statistics
indicate that tourism in Lambton
County is still the 3rd largest industry in
our area.
I thank all board members, committees,
staff and all our supporters for their
contribution over the past year. We will
look forward to continuous growth as
we begin to emerge from a challenging
business environment and begin to
fulfill the objective and goals set out
before us.
Dena Kent
Chair, Tourism Sarnia-Lambton
2
Executive Summary
As the new Executive Director of Tourism
Sarnia-Lambton I am delighted to present
the TSL 2nd Annual Report on behalf of the
TSL team and the Board of Directors. As
the third largest industry in Lambton
County, Tourism continues to significantly
contribute to the community’s economic
prosperity and influence an overall quality
of life.
Tourism Sarnia-Lambton Annual Report
gives an overview of the performance of
tourism in Lambton County. The report
will provide you with; an overview of
Tourism Sarnia-Lambton’s history,
highlights of the 2010 Strategic Plan, Local
and Statistics Canada visitor and market
statistics, an outline of marketing tools
and initiatives and an overview of
accomplishments. (We acknowledge that
this report is not 100% comprehensive, as
it reports the statistics of those that
replied).
Statistics Canada reports that $198 million
is spent by visitors in our county. While
USA visits remain at 44% of our visits, the
USA visitors’ spending is 33% or $66
million which is a 34% decrease in
spending over the previous year.
However, the Ontario visits are 55% of
total visits and 64% in spending which
represents a 24% increase over the
previous year. This identifies a significant
shift in our visitor trends and is indicative of
the change made in marketing strategies.
The decline of USA visitors is a direct result
of the momentous downturn in the economy.
In recent years TSL identified the need to
review marketing strategies and re-focus
initiatives towards the Ontario markets.
Although the overall spending has increased
by 6.5%, there is a 6% decline in overall
visits. Accommodation partners have felt the
results of the decline and shift in visitors’
trends and habits. PKF Consulting reports
hotel occupancy rates have dropped by over
11% from 64% to 56%. The statistics are
indicative of the overall decline in visits,
predominately realized in the US markets.
The statistics also suggest the demographics
of visitors are comprised of more friends and
relatives who choose not to seek commercial
accommodation. On the upside, Internet
shopping shines through for visitors wanting
to explore Sarnia-Lambton. The statistics of
TSL website visits reveal that the site had
285,000 visits (15% increase) with close to
8,000,000 hits throughout the web pages (5%
increase). Internet inquiries indeed are the
leader for Sarnia-Lambton visitors as
demonstrated with a 20% decline in
telephone inquiries and a 4% decline in
requested mail outs. The TSL team has
perpetually reviewed the changes in market
and visitor trends and demands in an effort
to provide better services and remain
competitive.
Members of the Board of Directors and TSL
staff were active in the creation of the new
South West Ontario Tourism Corporation
(SWOTC). This is a regional tourism
organization (RTO) to fulfill a mandate from
the Ontario government. TSL worked with
the other tourism organizations in the region
to set the rules for governance, the roles for
the new organization, and it contributed
during the research collection phase of some
projects that were launched by SWOTC. TSL
is maintaining working connections with
SWOTC as well as other tourism
organizations in the region to leverage
expertise and marketing ideas.
It has been a year of significant challenges
and change for the organization, TSL will
continue to move forward to embrace its
evolving future goals. On behalf of all
involved in a successful 2010, I want to take
this opportunity to join our Chair in
thanking those who made it happen. I
sincerely look forward to the year to come.
Marlene Wood
General Manager, Tourism Sarnia-Lambton
3
TSL Staff & Board
STAFF
Marlene Wood
General Manager
mwood@tourismsarnialambton.com
Leona Allen
Tourism Information Co-ordinator/Office Administrator
info@tourismsarnialambton.com
Vicky Praill
Special Events & Group Marketing Co-ordinator
vpraill@tourismsarnialambton.com
Lesley Gelinas
E-Marketing Projects Co-ordinator/Webmaster
lwoods@tourismsarnialambton.com
Beverley Horodyski
Convention/Motorcoach Marketing Co-ordinator
bhorodyski@tourismsarnialambton.com
Kathryn White
Call Centre Receptionist
kwhite@tourismsarnialambton.com
BOARD OF DIRECTORS 2010-2011
Representing:
Accommodations - CHAIR
Dena Kent, Best Western Guildwood Inn
Member At Large-VICE CHAIR
Marshall Kern
Councillor, City Of Sarnia- TREASURER
Anne-Marie Gillis, City Councillor
County Of Lambton - CAO
Ron VanHorne, County Of Lambton
Funder Rep. County Of Lambton - Warden
Steve Arnold, County of Lambton
Chamber of Commerce
Garry McDonald, S/L Chamber of Commerce
Gaming
Karen Richards, OLG Casino Point Edward
Grand Bend Chamber Of Commerce
Susan Mills, G B Chamber of Commerce
Outdoor Recreation
Kenneth Hoare, Indian Hills Golf Club
Culture & Heritage
Dela Horley
Member At Large
Mary Prendiville, UWO Research Park
Member At Large
Jasmine Lenuzzi, Learning Visions Inc.
Food & Beverage
Geoff Eisenbraun, Holiday Inn Sarnia/Point Edward
Member At Large
Doug Woods
Sarnia-Lambton Economic Partnership (SLEP)
George Mallay
4
History Of Tourism Sarnia-Lambton
 On July 5, 2000, the Corporation of the County of Lambton, City of Sarnia,
Village of Point Edward, Sarnia Lambton Chamber of Commerce and the
Council for Economic Renewal entered into an agreement to transform the
Convention and Visitors Bureau into a free-standing tourism services
organization known as Tourism Sarnia-Lambton (TSL).
 The object of TSL, a not for profit corporation, is to provide direction and
leadership to the growth and development of the tourism industry in
Sarnia-Lambton.
 In pursuit of its purpose, funding support for TSL comes from the County of
Lambton, the Sarnia-Lambton Chamber of Commerce and local tourism
industry partners that participate in marketing and promotional material.
 The TSL office is on Christina Street, Sarnia and operations are governed by
a 15 member Board of Directors and 6 staff.
5
STRATEGY, DESTINATION MARKETING INITIATIVES,
OPERATIONS
Going forward…
MISSION STATEMENT
 It is the mission of TOURISM SARNIA-LAMBTON to bring more people (visitors) to
our area, get them to stay longer, spend more money and ensure their experience will
bring them back.
VISION STATEMENT
 To foster a spirit of partnerships within Sarnia-Lambton to enhance tourism
through programs, ideas, and initiatives that will grow the tourism industry,
resulting in a greater tax revenue for municipalities within the Sarnia-Lambton
area.
The STRATEGY of Tourism Sarnia-Lambton is:
 To lead and assist tourism partners in development that integrates and generates
economic renewal,
 To establish a unified brand and greater awareness about our home
 To grow sustainable long-term funding to Tourism Sarnia-Lambton and our
destination marketing and management initiatives.
7
Going forward…
 STRATEGIC PLAN: OPERATIONS
To monitor the overall effectiveness of this Strategic Plan, the Board of Directors and General
Manager of TSL are developing a set of broad indicators for the performance of our countywide
tourism industry. In summary, the four key performance groups of indicators to be incorporated
are:
1.
Tourism product: The character, attractiveness and satisfaction with local tourism experience,
measured through regular visitor surveys.
2.
Tourism investment: The development of infrastructure/facilities will be measured against targets
and visitor use. Operator surveys will measure confidence-performance-investment.
3.
Tourism demand: Key statistics such as numbers of visitors, average spends, length of stay will
begin to be measured. This includes website and front-office contacts.
4.
Tourism in context: Benchmarking against the overall performance of Lambton is important to
account for impacts that are beyond the control of TSL.
In addition, the operation of Tourism Sarnia-Lambton must demonstrate conformance to the
proper policies and procedures of good management.
 Regular financial reports
 Annual audit information
 Preparations for transition with regard to the Regional Tourism Organization activities.
8
STATISTICS
Measures & Markets
 Latest Travel Statistics from Statistics Canada
Lambton County (38), 2008
Total Visits (000s)
Total
2,012
Domestic
1,108
Own CD
95
U.S.A.
888
Overseas
17
Total Spending ($ million)
$198
$126
$6
$66
$6
Table 2.2: Historical Visitor Spending
by Origin (Statistics Canada 2009)
Year
2009
2008
2007
2006
Total (000s)
2,020
2,012
2,060
2,181
Total
Overnight (000s)
670
648
571
599
10
Measure & Markets
Source: Statistics Canada, Travel Survey of
Residents of Canada (TSRC) and
International Travel Survey (ITS), 2009
 Stats Can - Latest Travel Statistics In Lambton County
Table 1.2: Person Visits by Origin
(Top 10 Ontario Census Divisions)
Total
Overnight Same-Day
Visits (000s) Visits (000s) Visits (000s)
CD39: Middlesex County
CD36: Kent County
CD38: Lambton County
CD30: Waterloo Regional
Municipality
CD37: Essex County
CD40: Huron County
CD34: Elgin County
CD20: Toronto
Metropolitan
Municipality
CD25: HamiltonWentworth Regional
Municipality
CD24: Halton Regional
Municipality
396
134
126
134
4
29
262
130
96
123
90
35
33
68
41
7
19
56
50
28
14
33
33
0
32
31
2
31
5
26
Table 1.3: Person Visits by Origin
(Top 10 Provinces, States or Countries)*
Michigan
New York
Illinois
Ohio
Florida
Massachusetts
Alberta
Maryland
California
Total Visits
(000s)
562
85
31
12
10
7
5
5
5
North Carolina
4
Overnight
Visits
Same-Day
(000s)
Visits (000s)
76
486
6
79
29
1
3
9
3
6
0
7
5
0
2
3
3
2
2
2
11
Table 1.4: Person Visits: Main Purpose of Trip
Total Visits (000s)
Overnight Visits (000s)
Origin Pleasure VFR* Business Other Pleasure
Total
942 766
38
274
392
VFR Business Other
257
10
12
Table 1.8: Person Visits: Trip Activities
Activity Total Visits (000s)
Any Outdoor/Sport Activity
494
National/Prov. Nature Parks
129
Cultural Performances
119
Casinos
98
Boating
98
Golfing
68
Historic Sites
58
Museums/Art Galleries
48
Sports Events
48
Fishing
43
Festivals/Fairs
25
Theme Parks
20
Zoos/Aquariums
12
Hunting
5
Downhill Skiing/Snowboarding
3
Overnight Visits (000s)
280
85
31
24
60
56
11
22
14
25
6
14
4
0
2
Source: Statistics Canada, Travel Survey of
Residents of Canada (TSRC) and
International Travel Survey (ITS), 2009
12
Table 4.7: Total Tourism-Related
Establishments
Total
Accommodation
36
Arts, Entertainment & Recreation
95
Food and Beverage
259
Transportation
35
Travel Services
12
Retail
560
Other Services
263
Grand Total
1260
Source: Statistics Canada, Travel Survey of
Residents of Canada (TSRC) and
International Travel Survey (ITS), 2009
Source: PKF Consulting
Hotel Occupancy Rates in Lambton County
Table 2.3: Hotel Occupancy Rates and Revenue per Room (Revpar)
2001
2002
2003
2004
2005
2006
2007
2008
2009
53.6
54.8
50.7
n/a
n/a
61.3
62
63.7
56.6
Revenue Per Room (RevPar)($)
46.77
49.65
47.18
n/a
n/a
64
67.75
70.06
61
Average Daily Room Rate ($)
87.26
90.6
93.12
n/a
n/a
104
109.21
109.97
108
Hotel Occupancy Rate (%)
13
 Ontario Travel Centre
Point Edward Location- 2010 Visitor
Statistics
 TSL- 2010 Inquiry Statistics
TSL Front Desk General Tourism Inquires & Website Visits/Hits 2010
2010 POINT EDWARD ONTARIO
TRAVEL CENTRE VISITS
Month
Verbal
Mail Outs
Website (V)
Website (H)
January
666
56
20,552
499,879
Walk In’s
62,184
February
510
43
18,102
410,339
March
973
29
24,469
605,655
Motorcoach
2,080 / 52
coaches
April
772
136
29,253
623,980
May
663
123
29,448
733,087
June
949
173
26,226
883,000
 Ontario Lottery Gaming
Corporation- Visitor Statistics
July
886
239
29,858
1,193,155
April 1, 2010 – March 31, 2011
August
846
134
25,469
1,039,904
September
651
87
20,960
521,086
October
569
95
21,013
480,689
November
518
60
21,356
524,318
December
482
584
18,835
438,101
8,485
1,759
285,541
7,953,193
TOTALS
2010 ONTARIO LOTTERY
GAMING CORPORATION VISITS
OLG Slots at
Hiawatha
589,846
OLG Casino
Point Edward
473,590
14
 Total Visitors to Lambton County
Museums & Theatres in 2010
Organization/Facility
2009 Attendance
MUSEUMS
Lambton Heritage Museum
12,747
Moore Museum
4,103
Oil Museum of Canada
4,653
Sombra Museum
1,109
Stones ‘N Bones Museum
TOTAL
10,929
33,541
THEATRES
Imperial Theatre
45,000
Victoria Playhouse Petrolia
35,000
Huron Country Playhouse
55,000
TOTAL
135,000
 Over 30,000 Welcome Packages
Distributed in 2010 for events such as:
Event
2010 Delegates
Boy’s Silver Stick
Communities in Bloom Conference
Girl’s Rugby A/AA OFFSAA
Girl’s Silver Stick
Huron Lakers Girl’s Basketball Tournament
Lutheran Women’s Missionary Leaque
Moose Lodge Conference
Newcomer’s Conference
OBA Elimination Baseball Tournament
Ontario Association Police Services Board
Ontario Public Buyer’s Association
Ontario Sailfest
Parkinson’s Conference
Provincial Fastball Tournament
(Enniskillen/Courtright)
Red Hatters – Hands Across The Water
Sarnia Lawn Bowling – Provincial Pairs
Event
St. Christopher’s Frank Brennan Soccer
Event
th
St. Pat’s High School 75 Reunion
United Church London Conference
TOTAL
2,000
150
480
2,000
1,008
200
400
125
180
250
160
220
150
200
200
64
360
1,500
250
9,897
15
 Over 400 events in 2010. Below are some examples & their attendance.
Special Event Attendance
Special Event Attendance
Alvinston Maple Syrup Festival
1,000
RONA MS Bike Tour, Grand Bend
1,734
Aquafest , Grand Bend
1,800
Sarnia Ribfest
30,000
Arts & Crafts 2000, Corunna
2,300
Sarnia Street Machines – Hot August Nites/Concert
6,000
Bayfest, Sarnia
82,000
Sarnia Waterfront Program
4,500
Brigden Fair
50,000
Sarnia’s Kidfest
10,000
Brooke-Alvinston Fall Fair
3,800
Thunder By The Beach, Grand Bend
5,000
Forest Garden Show
470
Tourism Sarnia-Lambton’s Celebrate Tourism Week BBQ
550
Grand Bend & Area Studio Tour
3,000
Watford Cornfest
2,600
Grand Bend Canada Day Fireworks
12,000
Watford Maple Syrup Festival
1,000
Grand Bend Farmer’s Market
7,000
Western Ontario Steam Thresher’s Reunion – Forest
2,000
Grand Bend Winter Carnival
750
Greekfest, Sarnia
3,000
Harley’s By The Beach, Grand Bend
3,500
Hobbyfest, Sarnia
5,000
IHRA Mopar Canadian Nationals, Grand Bend
23,000
Mackinac Breakfast Under the Blue Water Bridges, Point Edward
1,700
Pinery Provincial Park Road Race
650
Plympton-Wyoming Fair
3,300
Return of the Tundra Swans, Grand Bend Area
1,781
Stratford Spectacular, Grand Bend Motorplex
10,000
TOTAL
279,435
16
WHAT WE USE TO PROMOTE OUR COMMUNITY…
Sarnia & Lambton County Travel Guide 2010
Tourism Sarnia Lambton annually produces the comprehensive Sarnia & Lambton County Travel Guide.
This edition features the Bring your best friend cover statement along with an image of two boys enjoying the
sunny beach. The guide is our premier consumer marketing publication. This resource is specifically
designed for visitors to our region and offers key travel information on local attractions, accommodations,
dining, heritage sites, special events/festivals, theatre, art galleries, museums, golfing, campgrounds, trails,
boating and parks.
In 2010, the travel guide achieved a print run of 70,000 copies and the accompanying city/county map
55,000 copies. The 2010 travel guide includes 55 pages of editorial, coloured images and paid
advertisements reflecting a broad range of Sarnia and Lambton County tourism products and services.
Travel Guide Distribution
• 58% sent to travel
information centres in
Southwestern Ontario,
Greater Toronto Area,
Michigan and as
fulfillment for TSL
customer requests from
outside the region.
• 42% distributed to
delegates attending
conferences, participants
in sports tournaments,
welcome packages for new
residents and all regional
tourism businesses
(accommodation,
campgrounds, attractions,
marinas, etc).
The travel guide’s contents are divided into the 4 geographic regions of Lambton County which include
editorial on Sarnia/Point Edward, Lambton Shores, St Clair River District and Central Lambton. Attractive
images reflecting each area of Lambton County are placed for optimum exposure. Based on the results of
the Blue Water Tourism Evaluation Project for Sarnia Lambton the guide highlights the four core attractions
as well; Gaming, the Blue Water Experience, Pinery Provincial Park and Attractions Festivals & Events.
Feedback indicates visitors to our region find the Special Events and Things to See & Do section extremely
useful for trip planning. Extensive listing charts are included for Hotels/Motels, Parks, Marinas, B & Bs,
Cottages/Cabins and Camping. The chart listings allow a visitor a quick and simple way to find information
on one page. The Traveller Information page includes a Lambton County map which features the 11 Self
Serve Tourist Information Directories locations with full addresses. Travellers often ask basic questions
when considering visiting an area so, this section answers those typical questions.
The travel guide is distributed at a variety of consumer and tourism industry trade shows, included in 30,000
Welcome Packages prepared for conference delegates and sports tournament teams and at all Ontario
Travel Information Centres across the province. The guide is a fulfillment for TSL customer requests from
outside the region.
The complete travel guide and map are online at www.tourismsarnialambton.com
18
Sports & Recreation Facilities Guide (Hard Copy & Digital)
The Sports & Recreation Facilities Guide, is a 20 page guide with detailed information on
sports & recreation facilities in Sarnia & Lambton County. The Guide contains a wide range of
information including: a list of arenas, curling clubs, playing fields, ball diamonds,
gymnasiums, aquatic facilities, tennis courts, golf courses and much more.
It is a integral tool used to bring new tournaments & events to Sarnia-Lambton and is
distributed to potential clients, such as International, National, Provincial and Regional sport
organizations through a mass mailing and at the annual Canadian Sports Tourism Alliance
Congress in April.
Used when attending: CSTA-Canadian Sport Tourism Alliance Conference (20 appointments),
Sales Calls (over 30 different qualified clients) Michigan/Ontario
Meetings & Convention Facilities (Hard Copy & Digital)
This beautiful full colour, 17 page booklet includes photos and full details on our unique
accommodations with on site meeting facilities as well as additional facilities for meetings or
accommodations.
The booklet also provides a map with transportation and service information as well as
suggestions for delegate and partner activities.
Used when attending: Sales Calls and requests from Meeting Planners and Convention
Organizers
Motorcoach Tour Planner (Hard Copy & Digital)
The Motor Coach Tour Planner targets tour operators by promoting 30+ tourism partners
featuring a specific description/image of business. Ad space is sold and print run is 2,000 with
distribution to Ontario and U.S. tour operators and utilized during sales calls, site visits and
industry trade shows.
Used when attending: OMCA-Ontario Motorcoach Association Marketplace & to promote the
area to Tour Operators and Group Tour Organizers
19
Sarnia-Lambton Promotional Display Boards
The 4 panel promotional display boards are used when staff is
attending industry trade shows and marketplaces and loaned
out to other Sarnia-Lambton organization representatives to
attract conference delegates to our community.
Welcome to Sarnia-Lambton Video
Approximately 100 promotional videos are produced annually and used as a sales tool when
attending market places, sales calls and trade shows. The 4 minute video showcases Sarnia &
Lambton County and includes a slide show of various experiences such as Things to See & Do,
Outdoor Recreation, etc.
Self Serve Information Kiosks
A joint partnership with Home Depot and
Tourism Sarnia-Lambton, this project
received complete sponsorship (approx.
$12,000) of 12+ kiosks built and installed
throughout Lambton County in the high
traffic areas. Information on these boards
includes a City of Sarnia Map, County of
Lambton Map, chart lists by category of
contact information for our tourism
partners as well as an events list updated
approximately every 2 months.
Restaurant VIP
Card
30,000 VIP Cards
are produced
annually to
provide our
visitors discounts
at participating
restaurants. This
is a full cost
recovery project
with our 10
advertisers.
20
Websites & Partner Database
TSL has 9 registered domains including the main domain, www.tourismsarnialambton.com
that we use in association with various projects. The dynamically generated website features
over 1500 pages of partner listings, regional and core attraction editorial, group info, photo
galleries as well as access to maps, publications and more. There is also a link to TSL’s office
online featuring Advertising information, hours of operations, forms, etc. The site also
features banner advertising opportunities and listing enhancements.
The feedback on our website been overwhelmingly positive throughout the years. The site has
been praised for it’s ease of use, simplicity, beautiful images and for how comprehensive it is.
A new online fully customized database has been added to allow our partners access to update
their listings at their convenience and to ensure it’s accuracy.
TSL administration also has access to generate reports, lists, send mass emails with various
partner groups that have been set up. This feature allows us to keep our partners up-to-date
quickly and efficiently.
ADDITIONAL
Promotional Tool List
•Discover Blue Water Country table
cloth (1)
•TSL branded pens, travel mugs, folding
lawn chairs, flashlights. (500 total)
•TSL sales kit folders (400)
•Group Tour Profile Sheet 300 printed
•TSL staff shirts
•TSL staff business cards
21
Sample of TSL Advertising in 2010
(Counterclockwise)
•Horizon Travel Magazine Ad/Editorial
•Horizon Travel Magazine TTC Screen at
Union Station
•Daytripping
(Summer/Oil Heritage District Travel Guide)
•Silver Stick Programs (Sarnia/Forest/Petrolia)
•Starbright Summer Festival Theatre
Program
•Attractions Ontario, Passport Magazine &
www.attractionsontario.ca
•Ontario Group Travel Planner Website
Banner & Print Publication
•Ontario Group Travel Planner Editorial
• Ontario Sailor Magazine
•OHL Ads (Plymouth/Saginaw)
Additional not shown:
•Grand Bend Travel Guide
•canadacool.com website
22
Sample Successes in 2010




New, Canadian TODS Area Profile signs at both
the Westbound & Eastbound entrances to Hwy
402.
Tourism Sarnia-Lambton took on the challenge
and won securing a spot for Sarnia on the new
Canadian Monopoly Board
Active 2010 Sports Expo completes its final year
achieving its mandate to help Lambton County
citizens become more active in 2010
Sarnia-Lambton hosted the 2010 Royale Cup
Canadian Junior Girls Golf Championship
(Sawmill Creek Golf Resort & Spa)

2010 Bantam II Provincial Grand Championships

Sarnia-Lambton awarded the honour of hosting
the Ontario ParaSport Games for the 3rd time.
TSL’s second annual ‘Discover Your Own
Backyard’ Photo Contest (75 images submitted)
Held our 2nd annual National Tourism Week BBQ
(550 attended)
Hosted the Provincial Communities in Bloom
Awards
TSL staff on Lambton Trails Committee
launching new map & website
Sarnia-Lambton awarded 2011 Skate Canada Adult
Figure Skating Championships
Tourism Sarnia-Lambton; one of the first groups
to be listed on the new beachbelievers.com
website with an ongoing partnership
Staff assisted with two coach tours “Farm Fresh
Tour in Lambton County”







(Enniskillen/Courtright)
23
Partnerships Are Key
Over the years, Tourism Sarnia-Lambton has concentrated on building strong partnerships with
tourism businesses and other key organizations throughout Sarnia-Lambton. These relationships play
an integral role in working as a team to promote and attract visitors to Sarnia-Lambton. The success we
achieve through partnership demonstrates our commitment and common goals of showcasing Blue
Water Country.
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Ministry of Transportation
Blue Water Bridge Canada
County of Lambton
City of Sarnia
Village of Point Edward
Town of Petrolia
Township of St. Clair
Township of Warwick
Village of Oil Springs
Township of Plympton-Wyoming
Municipality of Lambton Shores
Township of Dawn-Euphemia
Township of Brooke-Alvinston
Township of Enniskillen
Industry Canada
RTO- Southwestern Ontario Region 1 Partners
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Partnership with our 1,000+ Tourism Partners we work
with on a daily basis.
Rotary Club of Sarnia Bluewaterland (Art In The Park)
Lambton County Developmental Services (Fusion)
Ontario TIC Centres
CMT – Country Music Television
Ontario Ministry Of Tourism & Culture
(Summer Experience Student Program)
Home Depot
Sarnia Lambton Chamber of Commerce
Sarnia Lambton Economic Partnership
Sarnia Lambton Business Development Corporation
beachbelievers.com website
lscn.net website
Local Photographers
Ontario’s Fun Connection
And many more…
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