Info Pack - Arctic Cat

BECOME AN ARCTIC CAT DEALER
POWER TO GROW
CORPORATE PROFILE
Arctic Cat Inc., based in Thief River Falls, Minnesota USA, designs,
engineers,manufactures and markets all-terrain vehicles (ATVs) snowmobiles, side-byside vehicles under the Arctic Cat® brand name, as well as related parts, garments and
accessories. Arctic Cat markets its products through a network of independent dealers
located throughout the United States, Canada and Europe, and through distributors
representing dealers in Europe, the Middle East, Asia and other international markets. The
Arctic Cat brand name has existed for more than 50 years and is among the most widely
recognized and respected names in the, ATV, side-by-side and snowmobile industry.
For more information, please visit our website at www.arcticcat.co.nz
DEALER SUPPORT
THE ARCTIC CAT DEALER ADVANTAGE
This information package will give you an idea of the products, programs and
services we offer to help you run a more profitable business.
Just say the word, and we’ll help you get started.
As an Arctic Cat dealer, you have an opportunity to represent the most
comprehensive line of ATVs and side-by-sides in the industry. As your needs
change, the Arctic Cat Dealer Advantage will change with you. Programs are
added or modified on a regular basis, continuously improving our level of support.
The most important ingredient of this entire package — and the source of its
strength — is you, the independent dealer. Your knowledge and insights helped
us build the Arctic Cat Dealer Advantage, and your long-term profitability will
mark its success. Every aspect of the Arctic Cat Dealer Advantage is designed to
build the profitability of your dealership.
In the pages that follow, you will get to know the Arctic Cat Dealer Advantage
in more detail. You will begin to discover the many reasons why it’s a more
profitable way of doing business.
SHARE OUR PASSION
ATVS, SIDE BY SIDES or WILDCATS?
YOUR TERRAIN — We build machines that handle the toughest terrain.
Mud holes. Rock piles. Gnarly dunes. Bring it on. Arctic Cat has always
been at the forefront of ride technology. From tremendous ground
clearance to our Ride-In suspension to our 1000 H2 engine, we have
the tools to get you wherever you need & for whatever you need to do.
YOUR MACHINE — We make these machines specifically for you. Built to
meet all of your rugged demands. So if Dairy, Broad Acre, Cattle, Sheep,
Orchards, Vineyards, in fact any type of farming we have an ATV or Side by
Side for you.
SUPPORT
NATIONAL ADVERTISING
Arctic Cat advertising helps you bring traffic and revenue into your
dealership. You will receive all the components for a successful multimedia
advertising campaign. Our national advertising will appear in a range of
media including targeted industry magazines.
Customer enquiries will be directed back to the dealer
Frequent promotional packages filled with information turn interesting
prospects into presold leads before they even enter your showroom.
LOCAL ADVERTISING
Co-op advertising lets you build a customized package that reaches
your customers and brings them into your dealership. We’ll match
you dollar-for-dollar on all advertising with 50/50 assistance (plus
opportunities for even more assistance).
PROMOTIONAL SUPPORT
Promotional items help you close sales quickly and easily on the
showroom floor. Arctic Cat point-of-purchase materials inform your
customers of specific features and benefits of Arctic Cat snowmobiles,
ATVs and side-by-sides to make the sale process easier. Our promotional
kits contain customized advertising and in-store materials. Arctic Cat
product brochures provide your customers with colorful pieces of
take-home information to help them make their purchase decisions.
YOUR PASSION
WHAT WE EXPECT FROM YOU
We want all of our dealers to be professional, passionate and profitable.
The best dealers run well merchandised stores with trained and enthusiastic
staff and strong, customer-focussed processes. They look after their customers
and are active in their communities.
The best dealers understand the brand. The owner of the business is directly
involved day-to-day: they ride the product, they wear the clothes, they
recognise and feed their customers needs. These dealers care and they
enable their customers to live out their dreams - be they weekend rides or or
something much grander.
The best Arctic Cat dealers use their hearts and their heads. They see Arctic
Cat as a fantastic business opportunity: the outstanding product range, the
innovative marketing, the compettive margin and bonus structures and the
support of dedicated and professional Arctic Cat staff.
If this sounds like you, we should talk.
APPLICATION
Our application process will tell you if you are right for Arctic Cat and if Arctic
Cat is right for you.
You will need to meet the necessary financial requirements and have a solid
foundation in retail business experience, a record of satisfying customers
and a drive to succeed.
Your first step is to complete the expression of interest documentation. Go to
our website www.arcticcat.co.nz and click on “Become an Arctic Cat Dealer”
Then complete the Application Pack which provides specific details of
our requirements and we look forward to evaluating every aspect of your
proposal.
If you are successful, then we will appoint you as an authorised Arctic Cat
dealer. That’s when the work - and the fun - really starts.
Arctic Cat AUS | NZ.
9 Kimpton Way
Altona
Phone (Aus)
Mobile (NZ): 027 227 2842
Fax: 03 9381 9798
info@arcticcataustralia.com.au
arcticcat.co.nz