11th edition Ferropolis/Germany 18th–20th July 2008 www

11th edition
Ferropolis/Germany
18th– 20th July 2008
www.meltfestival.de
The extraordinary festival
“The star is the festival.” Words often heard when
the tenth edition of Melt! was the subject. We’re
over the moon. All those unique elements – the
breath-taking backdrop of Ferropolis in the
midst of Gremmin Lake, the five huge hulking
excavators, and the fusion of techno beats, guitar chords, and hip hop breaks – seem to finally
have come together in one huge and unforgettable musical experience: two days and two
nights of Melt!
With its booking far from the standard fare, its
unerring feel for the sound of now, and numerous exclusive shows every summer, Melt! has established itself on the European open air landscape. A festival as the star – the audience, the
artists, and the music industry itself could have
paid us no greater compliment.
Contact
Melt! GmbH & Co.Kg
Greifswalder Str. 224
10405 Berlin, Germany
Fa x: +49.30.4431899.29
Promoter & CEO
Matthias Hörstmann
matthias@meltfestival.de
Phone: +49.221.94993.0
Artistic Director & GM
Stefan Lehmkuhl
stefan@meltfestival.de
Phone: +49.30.4431899.18
PAST HIGHLIGHTS
Aphex Twin, Pet
Shop Boys, Underworld, Bloc Party,
Maximo Park, Scissor Sisters, The Streets,
Kelis, Hot Chip, Autechre,
Assistance
Julia Gudzent
julia@meltfestival.de
Phone : +49.30.4431899.16
Lady Sovereign, Dizzee Ras-
Marketing & Sponsoring
Hendryk Martin
hendryk@meltfestival.de
Phone: +49.221.94993.32
Size, LTJ Bukem, 2manydjs, Digitalism, Richie Hawtin, Miss Kittin, Laurent Garnier, Tortoise, Unkle, … Trail Of
Press & Licences
Dirk Völler
press@meltfestival.de
Phone: +49.221.94993.16
cal, Mando Diao, Editors, Black
Rebel Motorcycle Club, Goldie, Roni
Dead, The Rifles, The Notwist, The Faint,
Simian Mobile Disco, Trentemøller live in
concert, Roisin Murphy, and many many more…
The Venue
FACTS & FIGURES
Camping (approx. 1.5 km)
Dates
Ticket Prices (Tbc)
18th–20th July, 2008
Festival ticket (including camping & parking): pre-sale (+ fees): € 55 (until Feb. 08), €
65 (from 1st Feb. 08) / Box office on site € 80
Doors open (Fri. & Sat.): 3pm, Curfew: 7am
Sleepless Floor (Techno) (Sat. & Sun.): 7am–
7pm (Sun. 20th July with open end)
Melt! Lounge
Sleepless Floor
Museum Square
Melt! Klub
Medusa
Mainstage
Musical Headlines
Sleepless Floor free of charge
Indie, Alternative Pop/Rock, Techno, Pop,
Electronica, Minimal, Ambient, Advanced
Hip Hop, Grime, Dubstep, Drum & Bass.
Quality knows no genres!
Gemini
Stage
Festival Site
Big Wheel
Stage
Professional
Area
Official opening (TBC): 17th July from 8pm
Day tickets (including camping & parking):
pre-sale (app. from 1st may 08, + fees): € 40/
Box office on site: € 50
Ferropolis “City of Iron” (Expo 2000 project):
Iron sculptures consisting of five surface
mining machines surrounded by the Gremmin Lake
Ferropolisstraße 1, 06773 Gräfenhainichen
(Saxony-Anhalt), Germany
www.ferropolis.de
Next airports: Berlin Tegel or Schönefeld
(app. 80 mins shuttle-ride), Halle/Leipzig
Airport (app. 60 mins shuttle-ride)
Pre-sale Tickets available at all German
box offices (CTS Eventim AG & Ticketmaster)
and online, Tickets also available in The
Netherlands, Austria, Switzerland, Poland,
Czech Republic & The UK
Capacities/Areas
Capacity in total: 20,000 per day
Main stage (open air): approx. 13,000
Gemini Stage (marquee): approx. 7,000
Big Wheel Stage (open air): approx. 5,000
Melt! Klub (tent): approx. 2,000
Melt! Lounge (indoor/hall): approx. 500
Museum Square (open air): approx. 1,000
Sleepless Floor (open air): approx. 2,000
Website
www.meltfestival.de
www.myspace.com/meltfestival
VISITOR OPINIONS
Image of the festival
Line-up
Location
Visuals
Merchandising
Assortment of beverages
Camping facilities
Security
Very Good Good Quite Good Satisfactory Insufficient
Sex
53 % male
47 % female
Big Wheel Stage
Trend in ticket sales*
20.000
Age
08 % under 19
74 % between 19 and 29
15.000
18 % over 29
Catchment area
10.000
15 % less then 100 km
27 % 101-200 km
36 % 200-500 km
12 % more then 500 km
10 % foreign countries
5.000
2004 2005 2006 2007 2008
*2008: expectation
ARTIST QUOTES
MEDIA QUOTES
“Our favourite festival.” (Tocotronic, major
german indie-rock band)
“Recreation, euphoria, philosophy: It’s Saturday night at Melt!, one of the most beautiful
open air festivals in Germany, pardon: Europe.” (Die Tageszeitung, newspaper)
“It is a really beautiful place. All these
strange old metal dinosaurs are like pieces
of art.” (Shout Out Louds)
“Our best German festival gig. Yeah!” (Digitalism)
“This festival has been top! And equally
beautiful with the lake. Thank you for providing us with your generous hospitality.”
(Black Rebel Motorcycle Club)
“Good location that simply screams ‘party’.
In big neon-light letters: ‘Party all night’.” (…
Trail Of Dead)
“You should all be very proud. As i am
proud to be a part of this as well.”
(Sheldon aka Sid Le Rock/PanTone)
“Respect! Whether you like indie, rock or
dance music – everyone partied together
– more relaxed than at any other German
festival.” (RBB, public radio station)
“The festival was a class of its own!”
(3D World Australia)
“Melt! has once more set the standards.“
(Recklinghäuser Zeitung, newspaper)
“Amazing festival: Incredible venue, great
atmosphere, friendly crowd and really good
music.” (Clubberia.com, major dance-website in Japan)
“We love Melt! and Melt! loves us.” (Raveline
“Just wanted to pass on our thanks, as we all Magazine)
“Melt! has become a showcase for the hypes
had a great time at Melt! 2007!”
of tomorrow, where established stars share
(Richie Hawtin)
the stage with newcomers.” (Mitteldeutsche
“Thanks for the best German show
Zeitung, newspaper)
ever.”(Booka Shade)
“Quite possibly my favourite festival.” (Mike
Skinner, The Streets)
“The Spex readership selects Melt! festival
meritedly, continuously and with great advantage the best festival in German-speaking countries.” (The Gap Magazine, Austria)
”The best festival in Europe.” (Hotmag, Poland)
CONCEPT
Why separate what belongs together? Here and now, with thousands of ecstatic people in this magical corner of the world, there’s only one thing you need: great music,
transcending all genres. The idea behind Melt! festival is so simple – and so unique.
Melt! is an open air festival like no other in Germany. No other event mixes guitars,
beatboxes, and vinyl grooves so perfectly; nowhere else do indie boys dance with
raver girls while hip hop heads wave their glow-sticks around. And it all happens in
the ultimate location: Ferropolis, the City of Iron, near Gräfenhainichen in the heart of
a triangle between Leipzig, Dresden, and the cultural metropolis of Berlin just one and
a half hours’ drive away.
On a peninsula surrounded by Gremmin Lake, five enormous coal mining diggers
tower into the sky. At their feet are Melt!’s stages and dance floors, where bands, live
acts and DJs fire up the crowd from late afternoon until well into the wee small hours,
and the last beats don’t fade until long after the sun has risen over the lake again.
Gemini Stage
This special location doesn’t really need big names on the bill. Bloc Party, Maximo
Park, Mando Diao, or the Scissor Sisters though, all already played well before their
breakthroughs to being headliners. The Pet Shop Boys, Kelis, Underworld, The Streets,
Aphex Twin: our stages have been graced by illustrious artists over the years as well,
and they will always be warmly welcomed – but another headliner is the festival
itself.
Ultimately, our musically very interested audience – many of whom are happy to
travel long distances, with 10 per cent even coming from other European countries –
confirms that Melt!’s musical mixture is right on the mark. And we make no compromises here. We’re always onto the hottest new trends. If it’s good, we’ll book it, even if
it means taking a risk or two. And that’s how those unique Melt! moments keep happening, when Mouse on Mars, Black Rebel Motorcycle Club, Booka Shade, and The
Horrors all play at the same time – and all four of them to packed floors!
But there’s also lots going on behind the scenes. Our professionals’ area has long been
an established meeting point for the music industry, and is considered one of the
summer’s fixtures by those in the know.
The star is the festival itself – and we’ll make sure it shines.
PROMOTION
Melt! is a festival with media, international value, and strong medial presence.
Beside the cultural credibilty, Melt! offers
an interesting business environment:
effective and channel-oriented marketing
measures near to the target groups on the
one and integrated sponsoring concepts
on the other hand.
TV Coverage
PR Results
Editorial coverage generated more than
154 million contacts in German and
various international media in 2007. The
increase of more than 100% in relation
to the 2006 issue implies that Melt! is still
gaining international publicity.
TV: MTV, Hobnox (www.hobnox.com)
Over 3 hours of broadcasting on Sat1
(GER), WDR (GER), 1Festival (GER digital)
plus further broadcasts on several regional TV stations which have not been
evaluated.
Media Partners 2007
Radio: MDR Sputnik, Motor FM
Print: Festivalguide, Intro, Groove, De:Bug,
Unclesally’s, Piranha, Port.01
Online: www.festivalguide.de,
www.intro.de, zeit.zuender.de
and many more
Medusa Mainstage
Advertisement
Over 127 ad pages in leading German
and selected international music & lifestyle media outlets. With more than
4.9 million copies and an evaluated
spread of 9 million contacts.
Below the Line Measures
Nationwide below the line and festival/
music/lifestyle channel oriented marketing measures (posters, flyers, street team,
festival-promotions, supplements in leading scene media...).
Festivals Main Media Alliance Partner
Intro magazine
Catchment Area
Germany & abroad (advertised eg in UK,
Netherlands, Spain, Austria, Czech Republic)