Country fest

Sponsorship opportunities for Country Fest
Summer 2010
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Be a part of the 16th annual Country Fest concert mega-show.
Recent performers include Montgomery Gentry, Josh Turner, and
Sarah Buxton.
Country Fest has been growing every year, bringing in 25,000
country fans of all ages, from all over the North-East.
Past Sponsors include: Coors Light, Saratoga water, and Trustco
Banks.
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Country Fest started in 1994 as a response to
the enormous demand for country music in the
North East. The main goal is to provide an
affordable concert experience with
performances by a mix of in demand country
artists.
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C.Tree Fest (Country Fest Founder)
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“After joining the Country Fest event as a Cowboy
level sponsor in 2009, we saw a marked increase in
sales in the 21-38 demographic.
 Cory Light, VP of Marketing for Coors Light
“Ever since joining the Country Fest experience as the
official bank in 2004, the number of new accounts
opened has seen a huge jump.
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Rusty Trusty, CEO of Trustco Banks
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Country Fest Fans
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Ages 12-48
Number above 25,000 fans
Variety of age and gender groups a sponsor could target

Montgomery Gentry
 Little Big Town
 The Lost Trailers
 Josh Turner
 Heidi Newfield
 Eric Church
 Joe Nichols
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Sponsorship Platforms
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Cowboy sponsor
Troubadour sponsor
Dude sponsor
Farm-hand sponsor
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Exclusivity in category
Logo / marks prominently
featured in all Country Fest
print materials, signage,
ads, and collateral
Official product / service
designation
Presence and access to
hospitality suites at all
stops
Entrance signage
On-stage signage
Program book ads
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On-line presence at
Countryfest.com
Branding on official tour
merchandise
Radio broadcast tags
Tickets to key tour stops
ID / tag in media buy
On-site sampling
On-site sales rights
Mailing lists
PA announcements
Tags in all local TV / radio
broadcasts
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Logo / marks featured in
select Country Fest print
materials, signage, ads, and
collateral
Presence and access to
hospitality suites at select
stops
On-site signage
Program book ad
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On-line presence at
Countryfest.com
Tickets to key tour stops
On-site sampling
On-site sales rights
Access to select mailing lists
PA announcements
Tags in all local TV / radio
broadcasts
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Logo / marks featured in
select Country Fest signage,
ads, and collateral
Access to hospitality suites
at select stops
On-site signage
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On-line presence at
Countryfest.com
One time email blast
PA announcements
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Logo / marks featured in
select Country Fest signage
On-site signage
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On-line presence at
Countryfest.com
PA announcements
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The Country Fest team is working hard to
make this the biggest year yet. Our marketing
teams have been utilizing a strong radio
campaign with partners 107.7 WGNA and 94.3
the Fox. On top of radio promotion, a
movement has been made to increase the
amount of locations tickets are available to
increase exposure of the event.
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Through our affiliates at 107.7 WGNA and 94.3
the Fox, a strong promotion campaign has been
started.
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Several announcements an hour about the event
Ticket contests
Backstage passes giveaways
All information also on WGNA and Fox websites
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Advertisements located all over Capital Region
Billboards located along main roadways
Hand-outs in major retailers in Albany and
surrounding areas
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Include Trustco Banks, Price Choppers and WalMarts
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For sponsorship opportunities, contact:
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John Jimenez at:
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Country Fest 2010
 20 Country Route 10,
Altamont, NY, 12009
(518) 965-1664
jjimenez@countryfest.com