the Media Kit

Transcription

the Media Kit

Your Guide to Style, Living and Entertainment
Benefits of
TRENDS
Multiple Month
Discounts
Circulation
Maps & Zip Codes
MARYLAND TRENDS 2016 MEDIA KIT
MARYLANDTRENDS.COM
Solutions for
Everyday
Marketing
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A
s a business professional with a multitude
of responsibilities, you are challenged
with growing your customer base in an
increasingly competitive and sometimes
confusing environment.
We are here to help!
WHO IS ALL ISLAND MEDIA
All Island Media and our companies offer you multiple products and services that enable you to connect with your
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410-684-2600 • email: rates@marylandtrends.com
7455 New Ridge Road, Suite Q, Hanover, MD 21076
1
What are the
Advantages?
Your Guide to
Style, Living an
d Entertainmen
t
TRENDS is a 10x11 Glossy style, dining and
entertainment guide currently servicing Maryland
with 4 monthly and 4 bi-monthly editions.
Available in Timonium/Towson, Howard Co.,
Anne Arundel Co., Laurel, Calvert Co.,
Annapolis, St. Mary's Co and Charles Co.
Have Fun
In The Winter
Stay Warm
In Fashion
Celebrate
Valentine’s Da
y
Towson/Tim
onium • Febru
ary 2016
High Quality Product
• Glossy 40# paper stock for greater impact
• Larger size ads to catch reader's attention
• Bleed Cover for higher end look and feel
• 4 Color printing on all pages
• Reader Contests and local editorial features
such as "What's Trending"
Affordable
• Low cost per 1,000 - Includes Design,
Creative and solo mailed delivery
MARYLANDTR
ENDS.COM
100% Solo Direct Mail
• Each TRENDS edition reaches between
25,000 - 30,000 residences and businesses
• Targeted areas that are close to businesses
for optimal opportunity.
• Ad arrives directly in customers' mailboxes
• Arrives either Monthly or Bi-monthly
depending on the edition
2
Solo Mailed to
Residences &
Businesses
TOWNSON/TIMONIUM (140)
MONTHLY EDITION
CIRCULATION 28,105
Zip 21204 TOWSON................................ 10,366
Zip 21286 TOWSON.................................. 6,479
Zip 21212 BALTIMORE............................... 2,675
Zip 21093 LUTHERVILLE/TIMONIUM........... 8,585
3
Solo Mailed to
Residences &
Businesses
HOWARD COUNTY (139)
MONTHLY EDITION
CIRCULATION 30,856
Zip 21042 ELLICOTT CITY........................4,479
Zip 21043 ELLICOTT CITY........................3,841
Zip 21045 COLUMBIA..............................8,177
Zip 21044 COLUMBIA..............................7,122
Zip 21046 COLUMBIA..............................5,428
Zip 21029 CLARKSVILLE.......................... 1,809
4
Solo Mailed to
Residences &
Businesses
ANNE ARUNDEL COUNTY (138)
MONTHLY EDITION
CIRCULATION 30,769
Zip 21122 PASADENA..............................4,120
Zip 21060 GLEN BURNIE........................10,311
Zip 21061 GLEN BURNIE........................11,000
Zip 21108 MILLERSVILLE.........................5,338
410-684-2600 ••email:
email: rates@marylandtrends.com
rates@marylandtrends.com
410-684-2600
7455
New
Ridge
Road,
7455 New Ridge Road, Suite
Suite Q,
Q, Hanover,
Hanover, MD
MD 21076
21076
5
Solo Mailed to
Residences &
Businesses
ANNAPOLIS (103)
Zip 21401 ANNAPOLIS...........................20,485
Zip 21403 ANNAPOLIS.............................4,106
MONTHLY EDITION
CIRCULATION 24,591
6
Solo Mailed to
Residences &
Businesses
LAUREL (141)
BI-MONTHLY EDITION
CIRCULATION 25,493
Zip 20707 LAUREL..................................7,071
Zip 20723 LAUREL................................11,536
Zip 20759 FULTON..................................1,932
Zip 20866 BURTONSVILLE.......................4,954
7
Solo Mailed to
Residences &
Businesses
CALVERT COUNTY (143)
BI-MONTHLY EDITION
CIRCULATION 23,175
Zip 20678 PRINCE FREDERICK.................5,422
Zip 20639 HUNTINGTOWN.......................5,471
Zip 20657 LUSBY....................................7,791
Zip 20754 DUNKIRK.................................2,877
Zip 20736 OWINGS.................................1,614
8
Solo Mailed to
Residences &
Businesses
ST. MARY'S COUNTY (142)
BI-MONTHLY EDITION
CIRCULATION 28,598
Zip 20670 PATUXENT RIVER.....................1,203
Zip 20653 LEXINGTON PARK..................10,623
Zip 20619 CALIFORNIA............................6,199
Zip 20636 HOLLYWOOD...........................4,449
Zip 20650 LEONARDTOWN......................6,124
9
Solo Mailed to
Residences &
Businesses
CHARLES COUNTY (144)
BI-MONTHLY EDITION
CIRCULATION 29,848
Zip 20601 WALDORF...............................4,932
Zip 20602 WALDORF.............................10,287
Zip 20603 WALDORF.............................10,705
Zip 20695 WHITE PLAINS.........................3,914
10
Solo Mailed to
Residences &
Businesses
Your Guide to
Style, Living and
TRENDS 2016 RATES
Entertainment
Alternatives to
gs
Traditional Eg
s
nd
Tre
g
nin
ow
Gr
Out
When Dining
s for
Wardrobe Tip
Every Woman
onium
Towson/Tim
6
• MARCH 201
FP
1/2
1/4
BC
3x
$699
$559
$449
$899
6x
$649
$519
$409
$799
12x
$579
$449
$339
$699
ENDS.COM
Premium Positions add 10% of Rate
Front Covers are not available for Sale.
MARYLANDTR
BUSINESS REVIEW
The Business Review is a great way for
businesses to stand out in the community
and advertise their unique qualities.
Choose from 1 of 2 templates. Each of which
features 3 original pictures of your products
and services taken by a professional
photographer as well as an short article that
will intrigue readers bringing new business
to your company.
2
1
11
Solo Mailed to
Residences &
Businesses
2016 DEMOGRAPHICS
Zip
21286
21212
21204
21122
21108
21093
21061
21060
21046
21045
21044
21043
21042
21029
20866
20759
20754
20736
20723
20707
20695
20678
20670
20657
20653
20650
20639
20636
20619
20603
20602
20601
21401
21403
Name
TOWSON, MD
BALTIMORE, MD
TOWSON, MD
PASADENA, MD
MILLERSVILLE, MD
LUTHERVILLE TIMONIUM, MD
GLEN BURNIE, MD
GLEN BURNIE, MD
COLUMBIA, MD
COLUMBIA, MD
COLUMBIA, MD
ELLICOTT CITY, MD
ELLICOTT CITY, MD
CLARKSVILLE, MD
BURTONSVILLE, MD
FULTON, MD
DUNKIRK, MD
OWINGS, MD
LAUREL, MD
LAUREL, MD
WHITE PLAINS, MD
PRINCE FREDERICK, MD
PATUXENT RIVER, MD
LUSBY, MD
LEXINGTON PARK, MD
LEONARDTOWN, MD
HUNTINGTOWN, MD
HOLLYWOOD, MD
CALIFORNIA, MD
WALDORF, MD
WALDORF, MD
WALDORF, MD
ANNAPOLIS, MD
ANNAPOLIS, MD
Median Household
Income
$65,049
$59,911
$74,469
$98,671
$108,611
$84,698
$66,355
$68,045
$109,472
$100,798
$102,523
$108,580
$136,722
$185,396
$91,951
$176,438
$100,294
$102,993
$114,910
$80,096
$104,151
$80,165
$84,583
$86,666
$82,321
$99,945
$125,434
$109,405
$97,727
$101,080
$80,350
$98,762
$69,614
$67,171
2015 Median Value, Owner
Occ Housing Unit
$309,343
$279,336
$421,994
$321,146
$421,033
$365,378
$256,313
$244,207
$375,515
$348,999
$395,170
$471,447
$574,739
$690,500
$363,824
$698,886
$478,917
$483,871
$409,098
$297,274
$328,041
$400,079
$$295,954
$275,124
$381,485
$474,565
$330,997
$314,132
$321,887
$270,195
$315,099
$448,568
$438,641
% Owner Occupied
Housing Units
63.06
68.13
48.87
87.27
80.67
81.74
53.73
70.72
69.72
70.9
59.65
68.52
88.3
93.57
74.98
92.5
93.74
91.51
72.79
63.18
81.33
73.45
0
83.31
53.34
79.92
92.44
81.78
64.24
77.85
66.07
79.93
62.52
62.34
12
410-684-2600 • email: rates@mdpennysaver.com
Education
16
16
17
13
14
16
13
13
17
17
17
17
17
18
16
17
14
13
16
14
14
13
14
13
14
14
14
14
14
14
13
13
16
15
% Male
46.63
46.33
45.47
49.6
49.1
46.8
48.95
49.24
48.75
48.79
47.51
48.97
49.3
49.58
46.74
48.95
49.85
49.41
49.01
47.94
47.03
48.66
59.12
49.36
49.23
49.37
49.93
50.31
49.51
47.17
46.71
48.22
47.98
48.04
% Female
53.37
53.67
54.53
50.4
50.9
53.2
51.05
50.76
51.25
51.21
52.49
51.03
50.7
50.42
53.26
51.05
50.15
50.59
50.99
52.06
52.97
51.34
40.88
50.64
50.77
50.63
50.07
49.69
50.49
52.83
53.29
51.78
52.02
51.96
Solo Mailed to
Residences &
Businesses
2016 PUBLICATION DATES
MONTHLY EDITIONS: TOWSON/TIMONIUM, HOWARD CO., ANNE ARUNDEL CO., ANNAPOLIS
Monthly Editions are published 11 times a year - February thru December
February
March
April
May
June
July
August
September
October
November
December
PROOF DEADLINE
FINAL COPY DEADLINE
IN-HOME DATE
February 15
March 14
April 18
May 13
June 13
July 18
August 15
September 12
October 10
November 14
December 12
February 17
March 16
April 20
May 18
June 15
July 20
August 17
September 14
October 12
November 16
December 14
February 24
March 23
April 27
May 25
June 22
July 27
August 24
September 21
October 19
November 23
December 21
BI-MONTHLY EDITIONS: LAUREL, CALVERT CO., ST. MARY’S CO., CHARLES CO.
Bi-Monthly Editions are published 5 times a year - March thru December
PROOF Deadline is 10 days from FINAL IN-HOME date.
Final Copy Deadline is 7 days from FINAL IN-HOME date.
FINAL IN-HOME DATES
LAUREL, CALVERT CO.
March 23
May 25
July 27
September 21
November 23
ST. MARY’S CO. & CHARLES CO.
April 27
June 22
August 24
October
October19
19
December
December21
21
13
Solo Mailed to
Residences &
Businesses
HOLIDAY AND OBSERVANCES
2016 PUBLICATION DATES
Jan 01 New Year’s Day
Jan 18 Martin Luther King Day
Feb 08 Chinese New Year
Feb 10 Ash Wednesday
Feb 12 Lincoln’s Birthday
Feb 14 Valentine’s Day
Feb 15 President’s Day
Mar 13 Daylight Saving (begin)
Mar 17 St. Patrick’s Day
Mar 20 Vernal equinox
Mar 27 Easter
Apr 01 April Fool’s Day
Apr 15 Taxes Due
Apr 27 Admin Assistants’ Day
May 05 Cinco de Mayo
May 08 Mother’s Day
May 15 Pentecost
May 30 Memorial Day
Jun 14 Flag Day
Jun 19 Father’s Day
Jun 20 June Solstice
Jul 4 Independence Day
Sep 5 Labor Day
Sep 11 Patriot Day
Sept 22 Autumnal equinox
Oct 10 Columbus Day
Oct 16 Boss’s Day
Oct 31 Halloween
Nov 06 Daylight Saving (end)
Nov 11 Veterans Day
Nov 24 Thanksgiving
Dec 21 December Solstice
Dec 25 Christmas Day
Dec 26 Kwanzaa Begins
Dec 31 New Year’s Eve
January
January
January
February
January
March
Su M TuWTh FSa
Su M TuWTh FSa
Su M TuWTh FSa
12 1 23456 12345
3 4 5 6
7 89 7
8910111213 6
7 8 9101112
1011 1213141516 1415 1617181920 13 14 1516 1718 19
17 18 1920212223 21 22 23 24252627 2021 2223242526
2425 2627282930 28 29
2728 293031
31
April
May
June
Su M TuWTh FSa
Su M TuWTh FSa
Su M TuWTh FSa
12 1 2 34 56
7 1234
3 4 5 6
78 9 8 9 1011121314 5 6
7 8 910 11
1011 1213141516 1516 1718192021 12 13 1415161718
17
1718
18 19
1920212223
20212223 2223 2425262728 19 202122232425
24
2425
25 26
2627282930
27282930 29 3031
2627 282930
July
August
September
Su M TuWTh FSa
Su M TuWTh FSa
Su M TuWTh FSa
12 1 23 456 12 3
78 9 7 8 910111213 4 56 7 8 910
3 4 56
1011 1213141516 1415 1617181920 1112 1314151617
1718 1920212223 21 22 23 24252627 1819 2021222324
2425 2627282930
2526 27282930
28 29 30 31
31
October
November
December
Su M TuWTh FSa
Su M TuWTh FSa
Su M TuWTh FSa
1 12345 12 3
23 456 78 6
7 8 9101112 4 5 6 7 8 910
910 1112131415 1314 1516171819 1112 1314151617
1617 1819202122 20 21 22 23 2425 26 18 19 20 21222324
2324 2526272829 27 28 29 30
25 26 2728 2930 31
30 31
Publication In-Home Date
for Towson/Timonium, Howard Co.,
Anne Arundel Co., Annapolis,
Laurel & Calvert Co.
Publication In-Home Date
for Towson/Timonium, Howard Co.,
Anne Arundel Co., Annapolis,
St. Mary's Co. & Charles Co.
Proof Deadline
for editions published
for the month.
14
410-684-2600 • email: rates@mdpennysaver.com
Final Copy Deadline
for editions published
for the month.
Holiday
Solo Mailed to
Residences &
Businesses
AD PRODUCTION SPEC SHEET
EFFECTIVE JANUARY 1, 2016
(W) x (H)
Full Page/ Back Cover............................................ 9.5" x 10.36"
1/2 Page V.............................................................. 4.67" x 10.36"
1/2 Page H................................................................. 9.5" x 5.10"
1/4 V......................................................................... 4.67" x 5.10"
Full
DIGITAL FILE INFORMATION
Email all ads as PDF file (up to 15 megs or less) to
production@lipennysaver.com - C.C. your sales representative.
Subject line should include Account Name and Publication Date.
For larger files please call our production department
at 631-750-2163 or 2165.
1/2 H
1/4 V
1/2 V
15
Make Managing Winter
More Fashionable
OUTER WEAR
Sturdy outerwear is a necessity in winter.
Invest in a quality coat that not only keeps
you warm, but looks good, too. Opt for a
burst of color rather than choosing a coat
in a neutral shade. Consider different
types of outerwear for different days.
For example, a ski-inspired short coat
or even a navy-style peacoat is ideal for
casual days. When the temperature hasn’t
dipped too low, wear a wool poncho over
a turtleneck or sweater to add movement
and style. Always have a more formal and
longer-length coat available for formal
events. And don’t forget to have a selection of matching gloves, scarves and hats
to finish off the look.
SKIR TS AND DRESSES
Choose materials that will keep
you toasty, including wool, synthetic
blends and thick, cotton corduroys.
Pair skirts with opaque tights
to keep legs warm, and choose
stylish calf- or knee-high boots,
which are trending right now.
FOOT WEAR
Boots and booties come in all
designs, and many are being
fashioned with fur-lined
insoles and waterproof
coverings to withstand
winter weather without
sacrificing style.
For more articles go to marylandtrends.com
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Two Locations
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RETAIL PRODUCTS
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ANY COLOR & CUT OR
HIGHLIGHT & CUT
Open: Monday-Sunday
16
t-0029-5115CR
17

the Media Kit

Transcription

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