Ottawa Media Kit

2016 media kit
MEDIA KIT 2016
WELCOME
TO OTTAWA
OUTFRONT Media has a strong presence
in Ottawa. On major access and crosstown routes, our Horizontal Posters
provide the ability to reach niche areas
within the city or to generate strong
overall awareness market wide.
Key nearby regions in which OUTFRONT
Media has Poster inventory include:
Gatineau, Smiths Falls, Beckwith,
Carleton Place, Arnprior and Perth.
MEDIA KIT 2016 – OTTAWA CMA
OTTAWA PROFILE
Ottawa is Canada’s capital city. An
economic powerhouse with a quality
of life second to none, a thriving
international technology and business
centre and world class tourism and
convention destination. It is one of
North America’s fastest growing
economies boasting an eclectic blend
of old and new neighbourhoods,
business and government, English and
French and welcomes many other
cultures and customs. Ottawa is also
rich in culture and heritage with its
many national institutions, parklands,
waterways and historic architecture.
2016 media kit
MEDIA KIT 2016
It is home to a large number of foreign
embassies and is a recognized centre
for both academics and professional
training.
OUTFRONT Media Ottawa has the
inventory to immerse these desirable
consumers in your brand message as
they shop, work, play and go to school.
MARKET FACTS
1,313,710
CMA Population
Average Household
Income $96,143
57.5% obtain
post-secondary
education
Over 7.3 million
tourists per year
Major Ethnic Groups: Arabic, Chinese, West Indian,
3 universities, 4 colleges
MEDIA FORMATS
Posters / Tri-Visions
Superboards
Digital Exteriors
All locations, complete with descriptions
and visuals, can be viewed through
OUTFRONT Media’s web mapping
program at
Key Industry Sectors: Information & communication
technology, aerospace & defense, telecommunications,
tourism, public service
4th largest CMA in Canada
In 2007, the Rideau Canal, the oldest continuously
operated North American canal system, was registered
as a UNESCO World Heritage Site.
www.OUTFRONTmedia.ca/en/mediafinder/
MEDIA KIT 2016 – OTTAWA CMA
SOURCES: Manifold Data Mining, SuperDemographics 2014, City of Ottawa
MAJOR POINTS OF INTEREST
2016 media kit
MEDIA KIT 2016
Festivals & Events
Shopping
Blues festival
Canada Day festival
Christmas Lights
across Canada
Ottawa Fringe festival
R.C.M.P. Musical
Bank Street
Bayshore Shopping
Centre
Billings Bridge
ByWard Market
Carlingwood
Shopping Centre
Chinatown (Somerset
Street)
Hazeldean Mall
Ride Centre
Rideau Canal festival
Sound & Light Show
on Parliament Hill
Winterlude
Colleges/Universities
Algonquin College
Carleton University
Dominican University
College
La Cité collégiale
Saint Paul University
University of Ottawa
Sports
NHL’s Ottawa Senators
Ottawa ‘67’s (Ontario Hockey League)
Ottawa Wizards (soccer)
Convention Centres
NAV Canada
Conference Centre
Canadian Tire Centre
The Ottawa Congress
Centre
MEDIA KIT 2016 – OTTAWA CMA
Herongate Mall
Little Italy
Merivale Mall
Ottawa Train Yards
Shopping District
Place d’Orléans
Rideau Centre
Sparks Street Mall
St. Laurent Centre
Westboro Village
Tourist Attractions
Canadian Agriculture
Museum
Canadian Aviation
Museum
Canadian Museum of
Civilization
Canadian Museum of
Nature
Canadian Science &
Technology Museum
Canadian War Museum
Currency Museum
Laurier House
National Art Centre
National Gallery of
Canada
Parliament Hill
Rideau Hall
Royal Canadian Mint
Supreme Court of Canada
Bank Street
Casino du Lac-Leamy
Gatineau Hills
Sparks Street
The Glebe
OTTAWA MEDIA
2016 media kit
MEDIA KIT 2016
Posters
OUTFRONT Media Posters (10’ x 20’) deliver large billboard impact with strong market coverage,
providing an ideal opportunity to be both strategic and impactful. Posters’ standard 10-sheet
printing process can be leveraged to employ cost-effective customization within the production
process – change just one segment of the design to target particular areas or customers.
Tri-Visions
Our Tri-Visions are the same size as a Horizontal Poster (10’ x 20’) and do not require special
production. Locations tend to be in high demand areas, with high circulation. Each face is still for
3 seconds before turning to the next face. Faces can be used individually or booked as a loop to
use strategically with 3 messages. Research conducted in Canada is consistent with results from
studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability
by approximately 28%.
Superboards
More than twice the size of a Poster, and located in high traffic locations or intersections,
Superboards can be used to generate huge impact on their own or in conjunction with another
Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable,
so creative can be moved from one board to another to increase reach and campaign duration, or
can be stored and reused for subsequent flights.
MEDIA KIT 2016 – OTTAWA CMA
OTTAWA MEDIA
2016 media kit
MEDIA KIT 2016
Digital Exterior
An integral part of today’s dynamic urban landscape, our growing nationwide digital portfolio of
key locations in strategic markets, provides advertisers with a compelling platform to use the
strengths of Digital Out-of-Home to engage, entertain and inform consumers while they are on
the move. Digital Outdoor takes creative flexibility to a whole new level allowing for numerous
designs that can change or rotate by day, time of day or even type of day.
MEDIA KIT 2016 – OTTAWA CMA
OTTAWA MAP
OTTAWA CMA | Posters, Trivisions, Digital and Superboards
MEDIA KIT 2016 – OTTAWA CMA
2016 media kit
MEDIA KIT 2016
OTTAWA CONTACT
OUTFRONT Media Ottawa
565 Industrial Avenue
Ottawa, ON K1G OZ1
Telephone: (613) 733-0177
www.OUTFRONTmedia.ca
MEDIA KIT 2016 – OTTAWA CMA
2016 media kit
MEDIA KIT 2016