docGravure in packaging - European Rotogravure Association
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Gravure in packaging - European Rotogravure Association
Interpack 2002 24-30 April, Düsseldorf Gravure in packaging European Rotogravure Association e.V. ERA - European Rotogravure Association e.V. Leading association of the European rotogravure industry ■ Industry association founded in 1956 ■ 130 member companies from Europe and overseas ■ Publication, packaging and decorative gravure printers ■ Associated industries: paper, ink, press and cylinder manufacturers ■ Affiliate members: magazine publishers, catalogue publishers, print buyers Gravure in packaging Gravure in everyday life ■ Almost all important magazines are printed in gravure ■ All types of packaging are printed in gravure ■ Wallpaper and laminates are produced with gravure printing Gravure in packaging Worldwide share of print processes in packaging Others 7% Offset 45% Source MTI (Market Tracking International) Gravure in packaging Gravure 20% Flexo 28% Packaging printing processes and their main market sectors ■ Gravure: used mainly for flexible packaging, cartons and labels ■ Offset: used mainly for cartons and glue-applied labels ■ Flexo: used for carton printing and also flexible packaging for shorter runs Gravure in packaging Pro gravure developments Pro flexo developments ■ More demanding marketing strategies ■ Small consumption units ■ Differentiation of competitors by means of high quality ■ Diversification of the product range k Greater requirements on quality Gravure in packaging ■ Frequent motif changes ■ Different international markets k Smaller print runs Optimistic outlook for packaging gravure ■ Perspective for food industry positive despite BSE and foot & mouth disease ■ Packaging printers as suppliers of the food industry should share this positive development ■ Gravure preferred by brand-name manufacturers ■ No significant cost advantage for flexo Gravure in packaging Brand-name manufacturers prefer gravure Current use of printing processes by brand-name manufacturers 30% 50% 20% Source: GfK Gravure and flexo Flexo, predominantly Gravure, almost exclusively Gravure in packaging Spontaneous associations with the gravure printing process among brand manufacturers High quality Brilliant colours Quality Good and clean Price Tradition, flexibility Conservative Source: GfK Gravure in packaging High investments Expensive Brand manufacturers’ perception of printing processes Pleasant, late 40s “Mr Gravure” “Mr Flexo” Somewhat more casual Pointedly male Not too firm Well dressed, smart Well dressed Quiet, Conservative More relaxed in company But open to something new Open within limits ” “He has something to say. People listen to him, even though he is somewhat dry in conversation.” Source: GfK Gravure in packaging ” “Prefers to wear jeans and a jacket rather than a pin-stripe, and stands by the bar at a party.” Brand manufacturers’ perception of printing processes High Quality “The Gravure car” “The Flexo car” Solid Good service Practical Highly priced Sensible standard Conservative Powerful (within limits) Represented worldwide ” “Simply robust and of high quality. However, this has its price.” Source: GfK Gravure in packaging “A practical vehicle for many occasions.” ” No significant cost advantage with high quality flexo Cost comparison flexo/gravure (Relative costs for print formes) 160 high quality 140 141 120 medium quality 100 60 100 low quality 70 Figures of December 2000 80 153 40 20 Flexo Gravure in packaging Flexo Flexo Gravure WINNER Flexible packaging – paper Activ8 Wrigley Co. Brand Packaging Ltd. Manchester, UK Design Repro Engraving Ink Substrate Press Wrigley Co., Chicago Southern Graphics Systems, Toronto Tronic Gravure BASF Applied Holographics Schiavi Concorde Gravure in packaging C O M M E N D AT I O N Flexible packaging – plastic film Galaxy Instant Hot Chocolate Drink Nichols Foods/Mars Decorative Sleeves Kings Lynn, UK Design Repro Engraving Ink Substrate Press Four Square Tronic Gravure Tronic Gravure Sicpa EVC Chestnut Gravure in packaging WINNER Flexible packaging – plastic film Tetley 80 round tea bags Tetley GB Limited Reuther Verpackung GmbH & Co. KG Neuwied, Germany Design Repro Engraving Ink Substrate Press Reuther Reuther Siegwerk Druckfarben Vibac Schiavi Concord Gravure in packaging WINNER Flexible packaging – plastic film Kirkland 4-cheese Ravioli CostCo Wholesale Corp. Nordenia USA, Inc. Jackson, MO, USA Design Repro Engraving Ink Substrate Press The LTC Group The LTC Group Nordenia USA Inc. Siegwerk Druckfarben DuPont / Nordenia W & H Merkur Heliostar Gravure in packaging C O M M E N D AT I O N Flexible packaging – metal foil Kaiser Premium bottle neck foil Brau Union Österreich Hueck Folien GmbH & Co. KG Weiden, Germany Design Repro Engraving Ink Substrate Press Hueck Folien Hueck Folien Hueck Folien Siegwerk Druckfarben Lawson Mardon BHS Gravure in packaging C O M M E N D AT I O N Cartonboard HL Carton Wellington Karelia Tobacco Company Inc. Rentsch AG Rickenbach, Switzerland Design Repro Engraving Ink Substrate Press David Taylor and Company Amcor Rentsch - CH Wetzel Sicpa Stora / LM-Neher Bobst Lemanic 650 Gravure in packaging C O M M E N D AT I O N Innovation Film printed using plastic base gravure sleeves Amcor Flexibles (Europe) Livingston, UK Repro Engraving Ink Substrate Press Printer Keating Gravure Keating Gravure Flint Inks UCB Rotomec Rotopak 4000 Amcor Flexibles (Europe) Gravure in packaging C O M M E N D AT I O N Innovation Printed circuit on aluminium foil substrate for ‘pill clock’ Hueck Folien GmbH & Co. KG Weiden, Germany Design Repro Engraving Ink Substrate Press Printer Hueck Folien Hueck Folien Hueck Folien Siegwerk / Hueck Folien Lawson Marden BHS Hueck Folien Gravure in packaging WINNER Innovation Aluminium cylinder sleeve with laser engraving Saueressig GmbH + Co. Vreden, Germany Repro Engraving Ink Substrate Press Printer Saueressig, Vreden Saueressig, Vreden Siegwerk Druckfarben Teich AG (foil); MC Craft (paper) Rotomec (foil); Cerutti (paper) Teich AG, Weinburg, AT (foil); Bolding Verpakking, Zaandam, NL (paper) Gravure in packaging Gravure – the process of choice USP ■ Excellent image reproduction ■ Brilliant colours ■ Consistency over the whole print run Gravure in packaging
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