exhibit areas at expo - Expo Mueble Internacional Verano

MEDIA
KIT
WHO
WE ARE?
We are the leading furniture business group in the country, with the
most presence and the most consolidated infrastructure in Mexico.
Our activities include:
MEXICO INTERNATIONAL FURNITURE
MARKET WINTER AND SUMMER EDITION
TECNO MUEBLE INTERNATIONAL
MOBLAJE
DIMUEBLE
We publish the leading
magazine of the furniture
sector, which we distribute
to marketers, manufacturers,
importers, department stores,
etc. We provide our readers
with the latest news in the
industry, along with the newest
design and supply trends, among
other topics.
Moblaje Magazine is the best media
outlet for furniture industry
professionals in Mexico.
For more information, visit:
WWW.MOBLAJE.COM.MX
Dimueble is the National Furniture Design Contest. It
takes place every year, and currently is the biggest
event of its type in the country. It is aimed at students
and professionals who are involved in industrial design,
architecture, and interior design, with the purpose of
enabling contact between manufacturers and design
students/professionals, thus promoting a new business
culture.
For more information, visit:
WWW.DIMUEBLE.COM.MX
FAIRS
www.expomuebleinvierno.com
MEXICO INTERNATIONAL FURNITURE
MARKET, WINTER EDITION 2016
Date: February 17th – 20th, 2016.
Venue: Expo Guadalajara.
Venue Address: Ave. Mariano Otero 1499.
Telephone: +52(33) 3343 3000.
Products: Furniture and decorative items.
This exhibit is aimed at wholesalers, interior design professionals, architects,
or independent project developers.
Forms of registration: online or at the venue.
Schedule for exhibitors: 9:00 AM to 8:00 PM.
Schedule for buyers: 10:00 AM to 8:00 PM.
Exhibition area: más de 58,000 metros cuadrados.
Number of exhibitors: más de 500.
Participating countries: Mexico, United States, Brazil, Spain, Canada,
China, Malaysia, Colombia, and countries of Central America, among
others.
Average number of buyers: over 12,000 national and international
buyers.
www.expomuebleverano.com
MEXICO INTERNATIONAL FURNITURE
MARKET, SUMMER EDITION 2016
Date: August 17th – 20th, 2016.
Venue: Expo Guadalajara.
Venue Address: Ave. Mariano Otero 1499.
Telephone: +52(33) 3343 3000.
Products: Furniture and decorative items.
This exhibit is aimed at wholesalers, interior design professionals, architects,
or independent project developers.
Forms of registration: online or at the venue.
Schedule for exhibitors: 9:00 AM to 8:00 PM.
Schedule for buyers: 10:00 AM to 8:00 PM.
Exhibition Area: más de 48,000 metros cuadrados
Number of exhibitors: más de 350.
Participating countries: Mexico, United States, Brazil, Spain, Canada,
China, Malaysia, Colombia, countries of Central America, among others.
Average number of buyers: over 8,000 national and international buyers.
TECNO MUEBLE
www.tecnomueble.com
INTERNATIONAL 2016
Date: August 17th – 20th, 2016.
Venue: Expo Guadalajara
Venue Address: Ave. Mariano Otero 1499
Telephone: +52(33) 3343 3000.
Products: Furniture and wood technology and materials.
Forms of registration: online or at the venue.
This event is exclusively for buyers of furniture or wood products:
manufacturers, marketers, distributors, or independent project developers.
Schedule for exhibitors: 9:00 AM to 8:00 PM.
Schedule for buyers: 10:00 AM to 8:00 PM.
Exhibition Area: over 8,000 square meters.
Number of exhibitors: over 200 companies.
Países que nos visitan: Mexico, United States, China, Austria, Hong
Kong, Brazil, Spain, Turkey, Italy, Czech Republic, and countries of
Central America.
Average number of buyers: over 5,000 buyers from Mexico and
Central America.
Media Plan:
Advertising in national and international media.
Advertising in magazines that specialize in furniture, design, and
architecture, including business and lifestyle magazines.
National Radio.
Mailing.
Website.
Social Networking.
AdWords and Displays.
Banners on the websites of our national and international
collaborators.
Telemarketing
Advertising in national and international exhibit directories.
Stands in national and international fairs.
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We book Expo Guadalajara
for our events; the best
exhibition center in Latin America.
THIS YEAR, WE WILL USE THE FOLLOWING
EXHIBITION AREAS:
26,600 sqt of exhibition area
13,200 sqt of exhibition area
CO
JALIS
HALL
4,300 sqt of exhibition area
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SPECIALIZED PAVILIONS
The biggest office in Mexico. Over 5,000 square meters where the
biggest manufacturers in the country conduct business within the
framework of the biggest exhibit in Latin America. A specialized
area of Salon Guadalajara.
A section of the special events pavilion where
high-end Mexican furniture companies exhibit
their products.
MAKE
MONEY
You will also find an exhibition area
where the leading textile industry
companies present their new
upholstery and furniture fabric
lines. Find them at Salon
Guadalajara.
AND SAVE
TIME AT OUR
FAIRS!
There is
no bigger fair in
Mexico or Latin
America in terms of size
and number of exhibitors.
Our exhibits have every product segment
imaginable, which will save you 30% of the time you
would spend visiting smaller exhibits.
We have the best in: upholstery, dining rooms, bedrooms, garden
furniture, ornaments, mattresses, accessories, and much more.
ALL THE BUYERS IN ONE PLACE! Afamjal exhibits are aimed at every
market type: low-end, medium-end, and high-end markets, for which all
top national and international buyers consider this exhibit a must-see.
THE
NUMBERS
SPEAK
FOR THEMSELVES
90%
42.2%
of our exhibitors close out sales,
exceeding expectations in up to
of all cases
58 Fairs
fairs in a row
100,000 sqt
of exhibition
area every year.
Up to 900 exhibitors
in both editions combined.
18,000
•
annual buyers.
$1’000,000,000.00*
in sales every year. *Mexican Pesos.
We generate over
Types of buyers that attend our exhibit:
Did you purchase anything?
Stores
YES
18%
Io
47.7%
d for a Price
ske
qu
ya
ot
nl
e
18%
29%
Both
Others
34.3%
52%
Project Developers
NO
1%
Others: Professionals who are looking for products to
furnish businesses such as hotels, restaurants, design and
construction projects, as well as door-to-door salespeople,
brokers, online salespeople, and institutional buyers.
Sizes of the participating companies:
Potential buyers
(in the following 12 months)
43.9%
94%
67% decide to make the final purchase
24% make recommendations
9% collect information…
26.7%
22.1%
7.4%
3% 3%
Does
not
know
NO
56.7% is
manufacturing
YES
Micro
Imports
8.6%
Representatives
9.1%
Manufacturing
Marketing
21.3% have
several lines of business.
Large
Low-end
Medium-end
Medium to High-end
High-end
28%
Market types
involved
serving market
medium
to high-end
4.3%
The remaining 41.9%
are involved in two or
more market types
51.6%
51.6%
Draft
Type of sale
In between
sell
wholesale
Small
3.2%
18.3%
28%
8.6%
Lines of business
of the participatin
companies
56.7%
The remaining
Medium
sized
Size of our
exhibitors
40.1%
is medium size
company
3.8% 1.6%
Wholesalers
40.1%
27.8%
of buyers participate
in both fairs
Large
Small
Medium-sized
63.3%
16.6%
15%
Micro
The remaining 42.9%
rconduct two or more
types of sales
Retail stores
0.5%
www.afamjal.com.mx
WINTER EDITION
SUMMER EDITION
L.01 800 087 2326 T.+52 (33) 3343 3400 expos@afamjal.com.mx
Av. Mariano Otero 1313, Col. Rinconada del Bosque, C.P. 44540