advertisers rate card 2015 - HD

ADVERTISERS
R AT E C A R D 2 0 1 5
Contents
About Hela Skåne
.........................................................................................................................
Advertisers Rate Card
.................................................................................................................
Module Sizes Textpage
.............................................................................................................
3
4
5
Inserts........................................................................................................................................................ 6
Digital Media
....................................................................................................................................
Mobile Advertising
........................................................................................................................
8
9
Ad Specifications Web............................................................................................................. 10
Technical information
................................................................................................................
11
Contact Information
Sales...................................................................... Phone +46 40 -28 11 00, bokning@helaskane.se
Visiting address
................................................ Rådmansgatan
16, Malmö
Booking or material questions..................... Phone +46 40 -28 11 00
International Sales Representative
Robert Bäcklin
Cell phone +46 70 466 38 16
robert.backlin@adspiration.se
www.adspiration.se
2
Hela Skåne
Hela Skåne is an advertisement
cooperation between subscribed
morning newspapers in Skåne;
Sydsvenskan, Kristianstadsbladet,
Ystads Allehanda, Trelleborgs Allehanda, Helsingborgs Dagblad with
the editions of Landskrona Posten
and Nordvästra Skånes Tidningar.
City Lund, City Malmö is also
included.
Reach:
744 000 reader contacts
With a combination of print and
digital advertising you can reach
8 out of 10 in Skåne.
Sydsvenskan is Skånes largest morning newspaper
and is published seven days a week. Sydsvenskan has
255,000 readers on Sundays and has a political designation as independent Liberal.
Ystads Allehanda s a liberal newspaper of Ystad,
­Simrishamn, Tomelilla, Skurups and Sjöbo municipalities
and published all non-holiday days. The magazine has
45,000 readers.
Helsingborgs Dagblad’s northwestern Skånes largest
morning newspaper and is published seven days a
week. Helsingborgs Dagblad are also published in the
edition of Nordvästra Skånes Tidningar in Ängelholm
and Landskrona Posten in Landskrona. Together they
have 161 000 readers.
Trelleborgs Allehanda is a liberal newspaper for local
Trelleborg and Vellinge . The magazine has 25,000
readers.
Kristianstadsbladet is a liberal newspaper and is published every non-holiday days. The magazine has 66,000
readers.
City Malmö/Lund
Set Distributed free newspaper Monday-Wednesday
and Friday, at around 1000 locations in Malmö and
Lund region. Home delivered Thursdays in Malmö
and Lund, as well as in urban areas in Staffanstorp,
­Burlöv and Svedala. City is made in
​​ two editions: Lund,
­Staffanstorp, and Malmö with Burlöv and Svedala.
Source: Orvesto Konsument 2013 full year.
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Advertisers Rate Card
MODULE
NUMBER
The newspaper’s Hela Skåne
The newspaper’s Hela Skåne
TheTidn.
newspaper’s
totala Hela
Hela
Skånes
Skåne
OF MODULES
total gross price
net prices
total gross price net prices
total
bruttopriser
gross price nettopriser
net prices
Unspecified textpagePreferred sectionPreferred textpage
11
1
10 336
7 770
11 599
8 628
12 853
9 485
12
2
20 672
15 529
23 198
17 243
25 706
18 955
13
3
31 008
23 280
34 797
25 847
38 559
28 411
14
4
41 344
31 020
46 396
34 440
51 412
37 853
15
5
51 680
37 418
57 995
41 541
64 265
45 655
16
6
62 016
44 876
69 594
49 815
77 118
54 746
18
8
82 688
59 761
92 792
66 331
102 824
72 887
21
2
20 672
15 529
23 198
17 243
25 706
18 955
22
4
41 344
31 020
46 396
34 440
51 412
37 853
23
6
62 016
44 876
69 594
49 815
77 118
54 746
24
8
82 688
59 761
92 792
66 331
102 824
72 887
25
10
103 360
74 612
115 990
82 803
128 530
90 975
26
12
124 032
89 425
139 188
99 231
154 236 109 009
28
16
165 376
114 738
185 584 127 289
205 648 139 799
31
3
31 008
23 280
34 797
25 847
38 559
28 411
32
6
62 016
44 876
69 594
49 815
77 118
54 746
33
9
93 024
67 191
104 391
74 573
115 677
81 937
34
12
124 032
89 425
139 188
99 231
154 236 109 009
35
15
155 040 107 629
173 985
119 410
192 795 131 155
36
18
186 048 128 930
208 782 143 014
231 354 157 049
38
24
248 064 171 304
278 376 189 942
308 472 208 501
41
4
41 344
31 020
46 396
34 440
51 412
37 853
42
8
82 688
59 761
92 792
66 331
102 824
72 887
43
12
124 032
89 425
139 188
99 231
154 236 109 009
44
16
165 376
114 738
185 584 127 289
205 648 139 799
45
20
206 720 153 553
231 980 170 289
257 060 186 958
46
24
248 064 183 801
278 376 203 776
308 472 223 660
48
32
326 592 243 833
367 008 270 177
407 136 296 371
61 (51)
6
60 976
44 876
68 554
49 815
62 (52)
12
121 952
89 425
137 108
99 231
152 156 109 009
62x2 (52x2)
18
243 904 171 304
274 216 189 942
304 312 208 501
63 (53)
24
182 928 128 930
205 662 143 014
228 234 157 049
64 (54)
30
243 904 171 304
274 216 189 942
304 312 208 501
64x2 (54x2)
36
487 808 313 427
548 432 347 056
608 624 380 445
65 (55)
48
304 880 228 883
342 770 253 648
380 390 278 280
66 (56)
96
365 856
273 617
411 324 303 092
456 468 332 381
68 (58)
48
485 858 313 427
546 482 347 056
606 674 380 445
68x2 (58x2)
24
971 716 493 550
1 092 964 545 506
1 213 348 596 889
76 078
54 746
Rates apply for ready made material.
For procuction and typesetting the cost will be SEK 70 per module.
Contact us for frequency discounts and targeted packages for B2B and food ads.
4
Module Sizes Textpage
8 modules
38 x 360 mm
18
16 modules
80 x 360 mm
28
24 modules
122 x 360 mm
38
32 modules
164 x 360 mm
48
HALF PAGE
48 modules
248 x 372 mm
68
FULL PAGE
6 modules
38 x 268 mm
16
12 modules
80 x 268 mm
26
18 modules
122 x 268 mm
36
24 modules
164 x 268 mm
46
36 modules
248 x 268 mm
66
5 modules
38 x 223 mm
15
10 modules
80 x 223 mm
25
15 modules
122 x 223 mm
35
20 modules
164 x 223 mm
45
30 modules
248 x 223 mm
65
4 modules
38 x 178 mm
14
8 modules
80 x 178 mm
24
12 modules
122 x 178 mm
34
16 modules
164 x 178 mm
44
24 modules
248 x 178 mm
64
HALF PAGE
QUARTER PAGE
3 modules
38 x 133 mm
13
6 modules
80 x 133 mm
23
9 modules
122 x 133 mm
33
12 modules
164 x 133 mm
43
18 modules
248 x 133 mm
63
2 modules
38 x 88 mm
12
4 modules
80 x 88 mm
22
6 modules
122 x 88 mm
32
8 modules
164 x 88 mm
42
12 modules
248 x 88 mm
62
QUARTER PAGE
1 modules
38 x 43 mm
11
2 modules
80 x 43 mm
21
3 modules
122 x 43 mm
31
4 modules
164 x 43 mm
41
6 modules
248 x 43 mm
61
The map shows the module’s size, not their loacation on the page.
5
Inserts
WEIGHT
PRICE
0 – 10g
11 – 20g
21 – 30g
31 – 40g
41 – 50g
51 – 60g
61 – 70g
71 – 80g
< 80g
1:00
1:08
1:14
1:18
1:26
1:32
1:41
1:49
Offert
ISSUES
EXTRAS
Sydsvenskan Mon-Thurs
90 000
Sydsvenskan Fri-Sat
103 000
Sydsvenskan Sun
110 000
Helsingborgs Dagblad
72 600 *
Ystads Allehanda Mon, Wed, Fri, Sat 25 000
Ystads Allehanda Tue and Thurs
30 000
Kristianstadsbladet
29 600
Trelleborgs Allehanda
10 000
2 000
2 000
2 000
500
750
750
1 200
400
* Including Nordvästra
Skånes Tidningar and
Landskrona Posten
** Utgivning Wed-Thurs
30 w/year.
Prices are in SEK
and incl. advertising
but excl. of VAT.
We can also provide additional opportunities in the following publications.
Kristianstad Open 118 100 issues, once a month
Coverall Vellinge with TA 25 000 issues, once a month
Coverall Trelleborg with TA 22 000 issues, once a month
Size
Minimum 150 x 210 millimeters, maximum 270 x 390 millimeters. Larger formats delivered folded.
Single sheets – no larger than A4.
Paper quality
Single sheets at least 120 g, glossy at least 150 g.
Packaging
Batch on Euro pallet. Weight of the pallet must not exceed 500 kg. Shank must have a height of about 70–100
mm. The bundles must not be wrapped or tied together. The pallet is fitted at the top with wooden lid with the same
dimensions as the pallet. The bundles shall not be placed outside the pallet surface. The pallet is cross strapped.
Inserts must be in perfect condition. No folded corners or incorrect folds. The bundles are evenly support with
straight back/sides.
Technical disturbances
Hela Skåne reserves the malfunction or distribution disruptions that we can not control.
If the printed matter is distributed withing two days, the same price applies.
If yo have more detailed questions about delivery instructions - ask for detailed packing instructions for each newspaper.
Editorial inserts are not allowed.
Marking of inserts
All inserts must be designed so that the recipient can clearly see that it is
advertising/advertisement . The sender of advertising must also be clearly
Bard size
specified as the following example:
SIZE
ANNONSSIDA
HELA DENNA BILAGA ÄR EN ANNONS FRÅN COMPANY
ANNONSSIDA
Broadsheet
Tabloid
BARD
TEXT
8 mm
6 mm
7 mm
5 mm
6
Packing and shipping instructions inserts
Delivery
Material no later than three days prior to distribution. In case of early delivery there is a risk of charge of storage.
Sydsvenskan
Circulation: Mon-Thurs 90 000, Fri-Sat 103 000, Sun 110 000
Sydsvenskan Tryck, Stenåldersgatan 9, SE-213 76 Malmö
Phone: +46 40-31 65 16. Mon-Fri 07-10.30, 11-14
Helsingborgs Dagblad, Landskronaposten and Nordvästra Skånes Tidningar
Circulation: 72 600
Helsingborgs Dagblad Packsal, Vasatorpsvägen 1, 254 57 Helsingborg
Phone +46 42 489 91 29. Mon-Fri 07.30-15.00
Ystads Allehanda, Trelleborgs Allehanda
Circulation Ystads Allehanda: 25 300
Circulation Trelleborgs Allehanda: 10 000
Sydsvenskan Tryck, Stenåldersgatan 9, SE-213 76 Malmö
Phone: +46 40-31 65 16. Mon-Fri 07-10.30, 11-14
* On Fridays Trelleborgs Allehanda is distributed to every household in the muncipality of Vellinge,
which means that the circulation increases with 14 000 issues, a total of 26 000 issues.
Kristianstadsbladet
Circulation 29 600
Sydostpressarna AB att: Kristianstadsbladet, Kärleksstigen 1, SE-371 42 Karlskrona
Phone +4+46 6 455-776 29, Mon-Fri 7.30-15.45, lunch 12.00-12.30
Inserts must be delivered no later than three working days prior to publication date.
Materials for online print inserts
The pages must be sent one and one to our ftp with the same specifications as Print, see page 11.
If various editions, enter the title in the name line.
7
Digital Media
The following sites are included:
sydsvenskan.se
hd.se
kristianstadsbladet.se
trelleborgsallehanda.se
ystadsallehanda.se
Visitors 1 560 803/week
Page views 5 437 200/week
Unique visitors 689 381/week
Five weeks average (w40-44 2014)
Source: Kia index
Banners
Standard basic formats of our news sites are designed with the specifications below.
We also produce special solutions for our various news sites to suit your needs.
Digital Media
Format
Panorama
Högerbanner
Rektangel
Pixels
980x240*
250 x 480/600**
468 x 360
Req. Placement
230 CPM
200 CPM
200 CPM
Run of Site ROS
200 CPM
170 CPM
170 CPM
* Deviating formats on KB/YA/TA 1002 x 120-360 pixels
** Deviating formats on Sydsvenskan.se 300 x 250 pixels
Please ask us about other formats, for example Outsider, Outsider sticky
and special formats as Takeover, Wrap, Hockeystick and Web TV.
The price is calculated by CPM = Cost per mille, cost per thousand,
Calculation example: 100 000 exposures x 0,23 ( CPM 230 ) or
100 x 230 = 23 000 SEK.
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Mobile Advertising
The mobile sites are Hela Skåne’s fastest growing channels.
Where the customers are is where you can be with your message.
Reach peoples on the go, which are is close to a purchase decision.
sydsvenskan.se
hd.se
kristianstadsbladet.se
trelleborgsallehanda.se
ystadsallehanda.se
Requested Placement
Position 1
Position 2
Other Positions
Unique visitors each week 479 643
MEDIUM
SMALL
320 x 160
320 x 80
230 CPM
200 CPM
170 CPM
100 CPM
90 CPM
60 CPM
130 CPM
ROS
Visitors each week 1 155 063
Page views each week 2 897 715
Five-week average (w40-44 2014)
Source: Kia index
LARGE
320 x 320
Position 1
Position 2
Other Positions
LARGE
MEDIUM
SMALL
320 x 320
320 x 160
320 x 80
200 CPM
170 CPM
140 CPM
70 CPM
60 CPM
100 CPM
9
Material specifications
The file’s weight should not exceed 60 K. Ensure that there is an empty clicktag on the banner and attach
the ­correct URL to which the banner should be referred. The material must be sent three working days before
­publication to webb@helaskane.se
HD
Material produced with Flash doesn’t work on iOS
therefore you have to attach a “backup file” in
gif/jpg/png if you want it to be shown on tablets.
Desktop: (max 60kb)
Tablet: max 40kb)
Format: swf / gif / png / jpg / HTML
(NOTE! Banners made in
​​ Flash, must contain clickTAG)
CLICKTAG:
on (release) {
getURL(clickTAG, ”_blank”);
}
Sydsvenskan
Flash Player version: 8, AS 2
*** clickTAG i SWF:
on (release) {
getURL(clickTAG, ”_blank”);
Size: 980x120 / 240 px Weight: 50 kbyte
Tech: JPEG, GIF, PNG, SWF* HTML5** Audio: Yes **
Flash Player version: 9, AS 2 Click-url: Yes ***
Framerate: 18-24 fps
Size: 800x600 px
Format: JPEG, GIF, PNG, SWF, HTML5 Click-url: Yes
Max weight: 60 kbyte Video/audio: Nej
Max display time: 5 sec. Hex colour: Default #FFFFFF *
Frame rate: 18-24 fps Sydsvenskan tab in the upper left
corner**
* If another Hex color desired around the banner notify
traffic@sydsvenskan.se
** A Takeover must have a Sydsvenskan tab in the
upper left corner.
* GIF must always be enclosed along with the SWF
file. This is to compensate if the visitor does not have
the right or no version of Flash Player installed on their
computer or mobile phone.
** The sound may not auto-start. There must be a clear
on/off switch.
*** HTML5 has own specifications.
YA, TA, KB
Desktop / Tablet
Whole page/Takeover (Max weight 200 kB)
1000x700
NOTE ! Scroll safe panoramic
Max height 120px. Only static image/animated GIF .
Mobile
Static images for desktop, tablet and mobile.
Materials are delivered as static images or animated GIF.
Tech: JPEG, PNG, GIF
Flash ad for desktop
Tech: SWF
Actionscript 2
Flash Player version: 9
Fallback: Ja
Please note:
Flash can not be used in tablet or mobile – use a fallback
image that can be JPEG, PNG or GIF.
Flash material is not responsive.
Flash material must contain an empty clickTAGs written
on a button:
on (release) {
getURL(clickTAG, ”_blank”);
}
Third Party / Script
For ads to be scriptable the customer needs to have its
own ad server. We support the largest ad- servers.
The material must not be designed in such a way that the
ad can be mistaken for editorial content.
10
Booking
Place order no later than 14.00 two working days before before insertion day.
Phone +46 40-28 11 00, ­bokning@helaskane.se
Delivery of print and online insertions
Material no later than 16.00 two working days before insertion day.
Web delivery: http://ftp.sydsvenskan.se
FTP delivery: ftp://ftp.sydsvenskan.se
If you don’t have credentials, contact your sales representative or email
detalj.malmo@sydsvenskan.se
The files should be named: newspaper name+company name+insertion date
Example: Sydsvenskan_Skanska150227.pdf
(Please do not use hyphen or space in file names)
For information, contact
+46 40-28 11 00, bokning@helaskane.se
Cancellations
Print:
• Cancellations within three (3) working days before the insertion, is charged with 50% of the ad value.
• If the insertion is changed, maximum 4 weeks ahead of time and less than three (3) working days before the booked insertion,
you will be charged 10% of the order value.
• Inserts moved more than 4 weeks are treated as canceled.
• Ads delivered after deadline is charged 1500: -.
Digital:
• Cancellations must be in writing and addressed to the seller or traffic within seven days before deadline.
• Cancellations later than seven days will be charged.
• Ads delivered after deadline is charged 1500: -.
Deliver for web and mobile: webb@helaskane.se (see page 10 for material specifications)
Technical information
How do we want the files?
• PDF with embedded fonts.
• PDFs must me made with any of TU's (Tidningsutgivarna) preference files for Newspapers.
You can find them here: www.dagspress.se (click on annonsmaterial).
• Ads that are booked b/w should not contain colors.
• All colors should be in CMYK. Use Färgpressens ICC Profile from www.dagspress.se
(click on annonsmaterial).
• All images must have a resolution of 200 dpi / 100 lpi.
• Logos should be vectored for best results.
More detailed information on the production of ads for the Swedish Newspapers available at
www.dagspress.se
We reserve the right to change prices or misinformation influenced by technical or human error.
11