Brazilian ChiCken meat

BRCHICKEN
ブ
ラ
ジ
ル
の
若
鶏
ブ
ラ
ジ
ル
の
ヘ
ル
シ
で
お
い
し
い
ト
リ
肉
Galo (Cock, 1964)
Nankin on paper by
Brazilian artist Aldemir
Martins, whose
work was inspired
by this fowl and its
longstanding presence
in Brazilian culture.
ガーロ
（雄鶏1961）
ブラジル人アーティスト、
アルデミ
ール・マルティンスは、
雄鶏とブラ
ジル文化に根付いたそのイメージ
から着想を得たものである
Brazilian Chicken:
healthy and full of flavor
Produced With Care to Please the Japanese Palate
日
本
人
の
味
覚
を
満
足
さ
せ
る
contents
december 2010
ブラジルの若鶏
Cover:
Galo (Cock) – 1964
Nankin on paper.
By: Aldemir Martins (1922-2006)
The right to use this image for
this cover was kindly granted by
Mr. Pedro Martins, curator of the work
of painter Aldemir Martins
(www.estudioaldemirmartins.com).
by the Brazilian Poultry
Association (UBABEF),
with the support of
APEX-Brasil, the Brazilian
Trade and Investment
Promotion Agency, an
autonomous agency linked
to the Ministry of Industry,
Development and Foreign
Trade.
Brazilian Poultry
Association (UBABEF)
ペン（南京インク）
ガーロ(雄鶏）
－1961年、
アルデミー
ル・マルティンス
（1922－2006）
当雑誌の表紙で使用されている肖像の
使用権は、
アルデミール・マルティンス
の管財人である、
ペドロ・マルティンス
により譲渡された。
Executive President
03 Preference that makes Brazil proud – by Francisco Turra,
president of the UBABEF
Francisco Sérgio Turra
Markets Director
04 Brazil offers excellent chicken meat with full food security
editora Brazil now
Ricardo Santin
Production and Technical
Scientific Director
09 Brazilian chicken meat – by Norton Rapestra
director and editor
あることを
Ariel Mendes
Administrative Director
09 Strong presence in Asia – By Maurício Borges,
English editor
あることを
José Perboyre Gomes
Trade Promotion
10 Brazil has produced special Japanese cuts for 26 years
japanese editor
あることを
Isis Nogueira Sardella,
Eliene Turci
Market Relations
12 Partnership guarantees Japan the permanent status
of a preferential market
あることを
あることを
あることを
あることを
あることを
あることを
Adriano Zerbini,
Marília Rangel
Technical Coordinator
14 Brazilian products follow a farm-to-fork strategy
for food safety
Brazilian Poultry Association
(UBABEF)
Av. Brigadeiro Faria Lima,
1912, Suite 20L
São Paulo, SP, Brazil
CEP 01451-907
Tel/Fax: 55 (11) 3031-4115
www.ubabef.com.br
e-mail: ubabef@ubabef.
com.br
BRChicken is produced
for the UBABEF by Editora
Brazil Now
Brian Nicholson
Masato Ninomiya
contributor
あることを
Célia Demarchi
photos
あることを
Embrapa, Suprijono
Suharjoto/Fotolia.com,
UBABEF
art director
あることを
Sulivan Pereira Alves
Dirceu Brisola
18 More food and more conservation
21 Integrated system promotes biosecurity and social benefits
22 Recipe – Drunken Chicken
23 Modern technology, strict quality control and known origin
25 Eggs from Brazil for 22 countries
26 Strength through union – Directory of UBABEF members
あることを
AssaokaAD Comunicação
japanese layout
あることを
Djalma Gomes da Silveira
Neto/DG
graphic production
あることを
Solange Melendez
printed at
あることを
Ipsis Gráfica
Editora Brazil Now Ltda.
Av. Prof. Alfonso Bovero,
323 01254-000
São Paulo SP Brazil
Phone: +55 (11) 3672-4323
Fax:
+55 (11) 3875-7100
www.brazilnow.com
responsible director
あることを
Dirceu Brisola (MT 8.961)
2
A MESSAGE FROM THE PRESIDENT
Preference
that makes
Brazil proud
ブラジル鶏肉産業を
優先する日本市場
ブラジル産鶏肉が初めて日本に輸出されてから30年という年月が
過ぎた。
その出来事は、
１９０８年（明治41年）、
ブラジルに最初の
It’s now almost 30 years since the first ship carrying Brazil日本人移民が到着して以来、彼らが積み上げてきた歴史の一幕で
ian chicken meat docked in Japan. It was another step in the
ある。
日本向け鶏肉の輸出の開始という輝かしい事実の裏には、
ブ
relationship that began soon after the 1908 arrival of the first
Japanese immigrants to our country – a relationship that has
ラジル鶏肉産業の発展に対して、何十年という歳月をかけて、
日本
included, in the decades following that happy event, an invalu人移民の子孫たちが測り知れないほどの貢献をしてきたという背景
able contribution by the descendants of those immigrants to
がある。
the expansion of the Brazilian poultry sector.
今日、
ブラジルは、世界で3番目の鶏肉生産量をほこり、鶏肉の輸出
Today Brazil is the world’s third largest producer of chicken
国としては、世界のトップである。
ブラジル産鶏肉は、世界１５０カ国
meat, and the largest exporter. Consumers in more than 150
の消費者の食卓にのぼり、一方で、宗教的な戒律に抵触しない動物
markets around the world enjoy Brazilian chicken, enriching
性たんぱく質として食生活を彩っている。
their diet with a source of animal protein that suffers from no
religious restrictions.
そのような中で、私たちを現在のような羨むべき状況に導いているイ
However, we are especially proud that one of our main
ンセンティブの一つが、特に、鶏肉の品質を確かな目で判断すること
sources of encouragement in reaching this enviable position
ができる日本市場における、
ブラジル産鶏肉に対する大きな需要で
has been the ample preference that Brazilian chicken enjoys in
あることを嬉しく思うのである。
the Japanese market, one of the most demanding in the world.
今日、
日本に輸出される鶏肉の１０ｋｇのうち、
９ｋｇの鶏肉に関して
Today, nine out of every ten kilos of fresh chicken meat imは、
日本移民の子孫たちが働く養鶏場や食肉解体・保存工場を経て
ported by Japan come from Brazilian farms and meatpackers,
where many descendants of those early immigrants now work.
きたものである。
Brazil enjoys many advantages for poultry. It has abundant
ブラジルは、養鶏産業を発展させていくことができる条件に恵まれ
farmland, natural light and water. Birds are fed with a diet
た国であると言える。広大な国土を持ち、
自然光、水資源が豊富であ
based on corn and soy. Thousands of small poultry farmers and
り、飼育用のえさは、大豆やとうもろこしに由来している。無数の小
modern meat-packers work together in an integrated system,
規模養鶏業者や最新鋭の設備をもつ食肉解体・保存業者を管理す
ensuring the quality and sanitary control that are essential to
る統合システムは、
鶏肉の生産プロセスには欠かすことのできない
the process.
良好な品質や衛生状態を保証している。
We are proud of the high sanitary standards of Brazilian agricultural production.
私たちは、農産物に対する厳格な衛生管理が、
ブラ
These have helped make Brazil the only one
ジルを世界でも屈指の鶏肉生産国にしたという事実
of the world’s major poultry producers that
を誇りとしている。
わが国では、鳥インフルエンザ感
has never registered a case of avian flu.
染のケースはまったく報告されていないのである。
What’s more, right from the beginning
さらに、
ブラジルは、鶏肉の輸出開始以来、
日本市場
Brazil has supplied chicken in the traditional
向けに、消費者に受け入れられるように鶏肉をカット
cuts that the Japanese market prefers.
The Brazilian poultry industry now has
して供給している。
the potential to grow and satisfy world conブラジル鶏肉産業は、
さらなる成長への潜在力を保
sumption that is projected to reach almost
持し、
２０１８年には、約４１００万トンと見積もられ
41 million tonnes in 2018.
ている世界の消費量に対応する用意がある。
Francisco Turra, Executive
At the same time, the Brazilian industry
President of the Brazilian
いずれにしても、
日本の消費者に鶏肉を供給する名
is ready to continue its honored position as
Poultry Association (UBABEF)
誉ある主要輸出国であり続けるために日夜努力し
Francisco Turraブラジル養鶏連
the leading supplier of chicken meat to the
合会会長－UBABEF
ている。
Japanese consumer.
3
COVER STORY
BRAZIL OFFERS パート
EXCELLENT
CHICKEN
MEAT WITH
FULL FOOD
SECURITY
Brazilian chicken is the
healthiest in the world. It is
bred with complete respect
for animal welfare and
the environment, receiving
natural feed and subject
to strict sanitary control.
This ensures nutritious and
tasty meals for Japanese
consumers, both now and in
the future.
Chicken meat is one of the most popular foods for the
Japanese, who like it fried (karaage), grilled (yakitori) or in
the form of nuggets. Although the Japanese are very choosy
about the flavor of their dishes, they are even more concerned
about the quality and origin of the products they consume.
However, this doesn’t stop them from relying on imported
food. A 2009 survey by the Elanco company showed that
between 60% and 70% of Japanese regard imported food
as being safe.
This confidence is related to the activities of the Japanese
Food Safety Commission, which in 2001 adopted stricter
standards as a response to the advent of Bovine Spongiform Encephalopathy (BSE, sometimes called “Mad Cow
Disease), then later took steps to counter avian influenza.
This impacted above all Asia and the United States.
It was thanks to these more stringent standards that
Brazil, where there has never been a single notifiable case
of BSE or avian influenza, has become the leading supplier
of fresh chicken meat to Japan. Brazil today supplies about
90% of the fresh chicken meat imported by the Japanese
market. As of September 2010, Brazilian exports to Japan
4
日本の消
Chicken Leg Quarter (momiji): a favorite cut in Japan
year-to-date exceeded US$650 million, more than the total exported to Japan
throughout 2009.
Underpinning this success in the demanding Japanese market is the excellence of the Brazilian product, coming as it does from one of the world’s safest systems. “Brazilian chicken enjoys exceptional sanitary status and the large
poultry exporters have full control over their own supply chains. In the case of
BRF, we produce 100% of our animal feed,” said Maritza Krauss, director of BRF
Brasil Foods, the country’s largest chicken meat exporter.
BRF and all other chicken meat exporters work with what is called Integrated
Production. Under this system, poultry farmers supply birds exclusively to a particular meat-packing company which in turn supplies the farmers with chicks.
In addition, the meat-packer provides the farmers with all necessary technical
assistance so that they can breed and deliver healthy chicken ready for slaughter in 45 days on average. “This allows us to establish quality and biosecurity
standards. In other words, we guarantee full traceability of our products,” said
Krauss.
Even though these important characteristics constitute the basis for Brazilian
chicken’s acceptance in Japan, they are not always perceived by the consumer.
The Brazilian Trade and Investment Promotion Agency (APEX-Brasil), the institution responsible for promoting Brazilian products and services around the world,
plans on building such recognition by reinforcing “Brazilian Chicken” as the
5
industry brand. “Our goal with the Brazilian Chicken brand
is to improve the status of Brazilian chicken meat within the
Japanese market. The Brazilian Chicken trademark conveys a
broad concept; it provides an identity for the entire industry. It
means that the product possesses attributes of quality, health
and respect for environmental and international standards
that distinguish it within the world market. This brand gives
the consumer peace of mind, and it is good that the consumer recognizes this,” said Sergio Costa, General Manager
Business of Apex-Brasil.
Technology developed over the past 40 years has been
fundamentally responsibility for Brazil’s expansion of production and its 2004 conquest of global leadership in the international chicken meat market.
Japan has been present in this effort from the very start.
Japanese immigrants arrived in Brazil in the early twentieth
century and were pioneers in creating the agricultural cooperatives that would prove essential to introduction of the
Integrated System. It was Japanese immigrants who established Brazil’s first poultry production traceability procedures,
and in the 1980s, when Brazil was already established as a
producer and exporter, they encouraged slaughterhouses to
offer traditional special cuts for the Japanese market.
However, the agribusiness partnership between Brazil and
Japan has led to other and even more important results. In
Excellence in ready-to-eat
chicken products
“There is no doubt that Brazilian chicken meat exporting companies are fully qualified to offer the Japanese market more processed products,” said Sergio Costa, General
Business Manager of Apex-Brasil, an agency that promotes
Brazilian exports. While fresh Brazilian chicken commands
a significant share of the Japanese import market, the same
is not true for ready-to-eat products.
However, Brazilian companies already offer a wide range
of ready-to-eat products in Brazil and around the world,
and BRF-Brasil Foods and Seara, a company within the Marfrig group, are already selling their own prepared foods in
Japan.
The desire to offer more sophisticated products “coincides with the objective of Apex-Brasil to increase the added value of Brazilian exports,” Costa said.
Rodrigo Mendes Araújo, the Brazilian diplomat in charge
of trade promotion at the Brazilian Embassy in Tokyo, said
he believes this will also represent important progress for
Japanese consumers. “The Japanese already eat
and enjoy Brazilian chicken, but they don’t
know it’s Brazilian,” Araújo said.
Ready-to-eat “Max Croc” chicken
nuggets, made in Brazil for the Japanese market (photo courtesy Seara).
6
going with the grain
Increase in the global
consumption of chicken meat
Brazilian production
Grain tonnes m
Area hectares m
12
8
150
150
120
120
90
90
60
60
6
8
4
30
0
2000 2002 2004 2006 2008 2010
Source: Brazilian Ministry of Agriculture
4
2
0
1990 95 2001 05
07
08 2009
30
World population (billions)
0
Per capita consumption of chicken
(kg/person/year)
0
Source: USDA, U.S. Census Bureau
the 1970s, amidst a global crisis in grain production, the two
countries launched the Japan-Brazil Cooperation Program
for Agricultural Development of the Cerrado (Programa de
Cooperação Nipo-Brasileiro para o Desenvolvimento Agrícola
dos Cerrados – Prodecer). The savannah-like Cerrado is a vast
region of Central Brazil, south of the Amazon, that until then
was considered totally unsuitable for agriculture.
Prodecer developed 345,000 hectares for agriculture by
March of 2001, serving as pilot for savannah agriculture and
providing a basis for farming expansion into a huge new region. Today, some 10 million hectares of savannah are used
for agriculture.
The Japanese contribution went further, laying the basis
of an agro-forestry system of sustainable agriculture. This
was originally developed by Japanese immigrants living in
the Eastern Amazon. Working together with the Brazilian
government, the Japan International Cooperation Agency
(JICA) is now helping spread this technology to neighboring
countries.
Thanks to these and other efforts, Brazil has developed
advanced technology for agricultural production in a tropical
climate, based on its own unique scientific research. Applying
this technology resulted in the Brazilian grain harvest jumping
from 87 million tonnes to 147 million tonnes between 2000
to 2010, an increase of roughly 70% in output with expansion of only about 25% in the planted area.
The strength and vibrancy of Brazilian agribusiness shows
that the Japanese were right when they chose the country
as a partner. “Brazil has a special vocation for agriculture
and is one of the few countries capable of providing food
within the increasingly complex scenario facing humanity,”
said Francisco Turra, a former agriculture minister and president of the Brazilian Poultry Association (UBABEF). According
to the report “How to Feed the World in 2050” published
7
recently by the United Nations Food and Agriculture Organization (FAO), global food production at the mid-century will
need to be 70% higher than today, to meet the estimated
increase of 34% of world population from 6.8 billion to 9.1
billion people.
The FAO put Brazil’s potential arable land at more than
400 million hectares (Brazilian data is more conservative and
estimates the potential at 300 million hectares). Of this, only
about 62 million hectares are currently under the plow.
Brazil also has more water. According to the 2009 edition
of the UN’s World Water Development Report, Brazil has in
excess of 8,000 cubic kilometers of renewable water per year.
This is far more than any other country and more than all of
Asia, where four billion people live. Brazil also has incomparable biodiversity that is among the best preserved in the world.
The Economist magazine noted this year that the Brazilian
agricultural alternative “commands respect for three reasons.
First, it is magnificently productive” using its own technology,
without massive state subsidies. Second, the Brazilian way of
farming can be used in the poorest countries of Africa and
Asia, and third, “Brazil shows a different way of striking a
balance between farming and the environment,” the magazine said.
8
GOOD TASTE AT HIGHLY
COMPETITIVE PRICES
競争力の高い価格と味の良さ
Brazil has a formula for its chicken meat that ensures
great success with consumers around the world. In addition
to the health and quality of products, this formula builds
in taste, pleasing appearance and comparatively low prices.
This challenging set of qualities can be achieved only
through the combination of advanced production techniques and privileged natural resources, including ample
fertile land, plenty of sunshine and lots of water.
Natural lighting and reduced power consumption come
courtesy of the Brazilian climate, while the natural feed
based on corn and soybeans is cheap and plentiful thanks
to high agricultural efficiency and the availability of land.
The integrated production system, with poultry farms and
slaughterhouses located close to each other, reduces transportation costs.
As a result, Brazil enjoys production costs that are lower
at almost all points of the supply chain. “Brazilian poultry
agribusiness spends less on transportation, feed and energy, meaning it can offer more attractive prices,” said Mayr
Bonassi, director general of Seara Alimentos, one of Brazil’s
leading chicken meat exporters.
Besides being healthier, vegetable-based feed gives Brazilian chicken a more enjoyable flavor and a better appearance. “Brazil is a major producer of corn, and using this
gives chicken meat a more golden hue, so making it more
attractive and richer in flavor,” said Cristiano Quintão of the
SuperFrango exporting company.
世界各国の消費者に対して大成功を収めたブラジル産鶏肉の
処方箋には、商品の品質と衛生の他に、味と外見の良さ及び
比較的低い価格が含まれる。
この難しい一連の条件は、
ブラジルが有する特権的な天然資
源―広大な沃土、豊かな日光と水―と先進的な生産技術の組
合せによって達成されるものである。　ブラジルの気候は豊富な自然光を与え、消費エネルギーの削
減を可能にする。
トウモロコシと大豆をベースにした、豊富且
つ安価な自然飼料は、広大な土地と農畜産業の効率性に由来
する。養鶏農家と屠殺・冷凍処理業者が近接する統合生産シ
ステムは輸送費を削減する。
それらの結果として、生産網の略全ての地点で、生産費が低く
抑えられている。
「ブラジルの養鶏・鶏肉産業は、輸送、飼料、
エ
ネルギーにかける費用が少なく、従って、
より魅力的な価格を
つけることが出来る」
と、
ブラジル産鶏肉の最大輸出業者の一
つSeara Alimentosの常務Mayr Bonassiは言う。
植物性飼料は、
より健康的であるばかりでなく、
ニワトリによ
り良い味とより美しい外見を与える。
「ブラジルが大量に生産
するトウモロコシの使用によって、鶏肉が金色を帯びた色合
いになり、一層魅力的で美味そうな外見になる」
と、輸出会社
SuperFrangoのCristiano Quintianoは言う。
articles
Brazilian
chicken meat
Brazil is the world’s third largest
producer of chicken meat, and the
largest exporter. This achievement
Norton Rapesta*
was possible only because Brazilian
ブラジル外務省(*）
producers have developed production technology and animal health standards that allow
them to export to more than 150 countries. In Japan
in particular, where more than 90% of fresh chicken
imports come from Brazil, we have played an important
role in supplying homes and restaurants. In 2009, Brazil
exported chicken worth US$617 million to Japan. By
September of 2010, the figure for this year exceeded
US$657 million.
Now the Brazilian government has partnered with
the Brazilian Poultry Association (UBABEF) to present
these facts to the Japanese consumer, making Brazilian
chicken meat the main theme of the first edition of the
“Brazilian Origin” Seminar. This event, to be held annually, will provide the Japanese public with information
about the food products exported by Brazil – products
that are already available in restaurants and markets
and are already enjoyed by Japanese consumers, but
whose production excellence is still not fully known.
Strong
presence in Asia
* Director, Department of Trade and Investment Promotion, Brazilian
Chicken meat is a significant component
within Brazil-Japan trade. As the leading supplier of the product to Asia, Brazil accounts
Maurício Borges* for 30% of the region’s total chicken imマウリシオ・ボル
ports. In the case of Japan, Brazil is responジェス
（*）
sible for more than 90% of all the chicken
meat the country imports. This market share was achieved by
investing in quality and health, two key attributes of Brazilian
chicken, and respect for the environment.
The Brazilian Trade and Investment Promotion Agency
(Apex-Brasil) maintains a strong partnership with the Brazilian
Poultry Association. This led to the creation of the “Brazilian
Chicken” brand, seeking to show the world the qualities of
the Brazilian poultry industry, and the development of trade
promotion activities in key global markets, including Japan.
The result has been increasing added value for Brazilian chicken meat, winning space in key markets such as Holland, Hong
Kong, Saudi Arabia, Japan and the United Arab Emirates.
From 1999, when the Brazilian Chicken Project began, until 2009, Brazil increased its chicken meat exports 6.6 times. Increased exports and diversification of products that Brazil sells
to the world are among the results obtained by APEX-Brasil
and its partner organizations in the 79 sectors with which the
Agency maintains promotion projects.
Ministry of External Relations
* Business Director of Apex-Brasil
ブラジル産鶏肉
ブラジルは世界第3位の鶏肉生産国、
そして世界最大の鶏肉
アジア諸国における大きな存在感
鶏肉は、
日伯貿易において重要な役割を果たしている。
輸出国です。
この地位を獲得できたのは、150カ国以上に輸出可
ブラジルは、
アジア諸国の鶏肉の供給国として、
同地域の総輸入量の30
能な動物衛生基準を満たす生産技術をブラジルの生産者が確立
％、
日本の場合に限っていえば、輸入量の90％を占めている。
したからです。特に日本では、輸入鶏生肉の90％以上がブラジル
この市場占有率は、環境に配慮したブラジルで生産される鶏肉が持つ
産であり、家庭やレストランへの供給面で重要な役割を果たして
属性、即ち、品質および健康に配慮する投資によって獲得された。
います。2009年にはブラジルの日本向け輸出額は6億1700万ド
ブラジル輸出・投資振興庁（アペックス・ブラジル）
は、
ブラジル養鶏連
ルに達し、2010年は9月時点ですでに6億5700万ドルを上回っ
合会との間に強力なパートナーシップを有しており、
ブラジルの養鶏の
ています。
こうした事実を日本の消費者の方々に知っていただくために、
品質を世界に示すことを目的としてBrasilian Chicken の分野別商標
を作成し、
日本を含む、主な世界市場において貿易促進活動を展開し
ブラジル政府はブラジル養鶏連合会（UBABEF）
とパートナーシ
た。
この結果として、
オランダ、香港、
サウジアラビア、
日本及びアラブ首
ップを締結し、
「ブラジリアン・オリジン」
と題するセミナーの第1回
長国連邦などの重要な市場において、
ブラジル産鶏肉に対する価値が
目の中心テーマをブラジル産鶏肉としました。毎年開催する同イ
高まった。
ベントでは、
すでに日本のレストランやマーケットで提供され、皆
ブラジル産鶏肉の輸出は、Brasilian Chicken事業が開始された1999
様に賞味いただいていながら、
その優れた生産方式について広く
年から2009年まで、6,6倍に増加した。
知られていないブラジルの輸出食品に関する情報を一般の方々
アペックス・ブラジルおよびパートナーが得た結果には、促進事業を維
にお届けします。
持する79の産業分野において、輸出促進及び世界に提供している商品
*貿易投資促進局局長 ノルトン・ハペスタ公使
リストの多様化も含まれている。
(*) アペックス・ブラジル、
貿易促進担当理事
9
伝統
TRADITION
ブラジルでは26年前から日
本人向けに
鶏肉の特定カットを行ってい
る
Brazil has
produced special
Japanese cuts
for 26 years
Ever since its first chicken meat shipment to Japan, Bra　ブラジルから日本への、
第1回出荷時から日本市場向
zil has exported typical Japanese cuts. The Japan-bound
け特定カットを行っている。
1984年にサンパウロ州サン
container that in 1984 left the port of Santos in São Paulo
トス港から日本に向けて出荷されたコンテナは、
12トンの
carrying 12 tonnes of chicken was packed with cuts like
drumette
（
手羽もと）
やもみじ
（鶏足）
で満載されていた。
こ
drumettes (wingsticks) and momiji (whole leg cut skin-on
れは、
日本人専門家が事前にブラジルの鶏肉輸出業者を訪
bone-in). But this was possible only because a Japanese speれ、
カットの仕方を指導したことにより可能
cialist had previously visited meatpackers in
Brazil, specifically to teach Brazilian workers
となった。
how to prepare the cuts.
ブラジル人従業員らは、
カットの技術以外
In addition to the cutting techniques,
に、
食物の完璧さや美しさに価値を置く
the workers received talks explaining how
日本文化についても教えを受けている。
例
Japanese culture values the perfection and
えば、
鶏の胸肉を好むアメリカ人とは反対
beauty of food. The Brazilians discovered,
に、
赤みがかった肉が好きな日本人は脚の
for example, that the Japanese appreciate
Chicken Leg Quarter (Momiji)
the chicken leg because they prefer darker
部分を好むことも学んだ。
meat, unlike Americans who prefer chicken
最も伝統的な日本風カットである角切り
（
breast.
焼き鳥に使われる10から15グラムまたは
One of the more traditional Japanese
20から30グラムの角切り肉）
は、
鶏脚やモ
chicken cuts, the kagugiri (cubes of 10 to
モ肉からつくられる。
同部位の骨を取り除
15 grams, or 20 to 30 grams, prepared
いて肉を開き、
塊の厚さを均一にしたもの
on skewers), is made from the whole leg,
が切り身である。
boneless skin-on. The same part of the bird
also yields the kirimi – boneless leg skin-on,
日本では鶏の軟骨を揚げたものを前菜と
Chicken Leg Boneless Cubed Skin-on
opened up and manipulated so that the en(Kakugiri)
して食べる習慣があるが、
これも美味であ
tire piece is of similar thickness.
る。
最も伝統的な軟骨は薬研
（胸全体の軟
Japanese cuisine holds fried chicken car骨）
となんこつ
（膝軟骨）
となる。
tilage to be a delicacy, and traditionally it is
日本の消費者は鶏の手羽、
特に手羽中
（縦
eaten as an appetizer. Preferred cuts are yaに分けた手羽の真ん中部分）
とチューリッ
gen (whole breast cartilage) and nankotsu
(knee cartilage).
プを好む。
チューリップのカットには特に注
Japanese consumers greatly appreciate
意が必要である。
手羽肉からチューリップ
the chicken wing, particularly in cuts like
を作るためには、
骨が現れるよう、
より厚い
tebanaka (wing split vertically in half) and Chicken Leg Boneless Skin-on (Kirimi)
部分から薄い部分へと肉を押し出す必要
tulip. This last cut is the one that requires
がある。
普通チューリップは唐揚げにして
most time-consuming preparation, because
つまみに出されるが、
この骨の部分を持ち
making the tulip from the wingstick requires
手にする、
と岡田氏は言う。
pushing the meat from the thicker to the
thinner part so that the bone is exposed,
and can thus be used as a handle. The tulip
is usually fried and served as an appetizer.
Tulip
10
special japanese cuts
Other cuts available
Boneless Leg
Whole Chicken Leg Boneless Skin-on
Wingstick (Drumettes)
Chicken Middle Joint Wing
Chicken Heart
Gizzard
Liver
Neck
Middle Joint Wing Half Cut
(Tebanaka)
Chicken Wing Tip (Tebanaka)
Chicken Breast Cartilage (Yagen)
Chicken Knee Cartilage
(Nankotsu)
Whole Chicken Breast Skin-on
Whole Chicken Breast Skinless
Half Chicken Breast Boneless Skinless
Innerfillet / Chicken Tender
Foot
Paw
Skin
Half Chicken
Chicken Breast Bone-in Skin-0n
Skin-on Breast Meat with Wing Stick
Whole Wing
Two Joint Wings
Chicken Whole Leg Cut Skin-on
Whole Leg
Chicken Thigh Bone-in Skin-in
Chicken Drumstick
Whole Chicken Griller
Whole Boneles Chicken
Mechanically Deboned Meat (MDM)
Whole Chicken Broiler
11
BILATERAL RELATIONS
Partnership
guarantees Japan
the permanent
status of
a preferential
market
パートナーシップが長期的
な優先市場のステータスを
日本に保証する
日本の消費者は、数年前から既に、
ブラジル産鶏肉の供給及
びその特質である品質の保証という恩恵を受けている。
日本
の鶏肉輸入において、
ブラジル産は、現在、
その90％を占め
る。加工品を含めれば、
日本の当該全輸入の46％に相当す
For many years now, Japanese consumers have enjoyed
the dependable supply and excellent characteristics that are
hallmarks of Brazilian chicken meat. The Brazilian product
currently accounts for 90% of Japanese imports of fresh
chicken meat. If processed products are also counted, then
Brazilian chicken enjoys the highly respectable share of 46%
of all chicken imported into the Japanese market.
This level of penetration in the Japanese market, one of
the most demanding in the world, could be due in part to
the fact that in the 1980s, when the Latin American country
began exporting chicken meat to Japan, the Brazilian poultry sector had already accumulated experience of selling its
product around the world, and had already laid the foundations of the highly qualified and competitive industry that
was to grow and consolidate in the following decades.
Brazil, the world’s leading exporter, can guarantee a permanent supply of high quality chicken meat in the quantity
demanded by more than 150 countries thanks to the strength
and organization of its poultry industry. This includes private
and public bodies that are committed to food safety in terms
of health, quality and production capacity.
This assurance of supply represents a solid commitment
that Brazilian producers are willing and able to keep, both
now and in the long term. They see it as a natural consequence of being leaders in the global market. “The major
importing markets for Brazilian chicken meat rely on the supply capacity of our agribusiness sector,” said Francisco Turra,
president of the Brazilian Poultry Association (UBABEF).
This confidence is fully justified by the growth in Brazilian chicken meat production. This has risen from 5.5 million
tonnes in 2000 to a record high of 11 million tonnes in 2009,
so consolidating Brazil’s position as the world’s third largest
producer, trailing only the United States and China.
Brazilian exports increased from 900,000 tonnes to 3.6
million tonnes in the same period, with revenues reaching
US$5.9 billion last year when the country supplied more
than 40% of international demand. UBABEF estimates that
exports will reach US$6.8 billion in 2010.
12
る。
世界的に要求の厳しい国の一つである日本の市場への輸出
が可能となったのは、
日本向けの輸出を開始した1980年代
に、
ブラジル鶏肉業界が既に海外への販売を行っており、
そ
の後30年に亘って確立することになる、高競争力・高品質の
養鶏・鶏肉産業の基盤を築いていたお陰である。
ブラジルは、
テクノロジーと有利な自然条件―広大な土地、
豊富な太陽光と水資源―に依拠し、強固に出来上がってい
たこの基盤を基に、2004年以降、世界の鶏肉市場の第一位
を占めるに至った。
150を超える国々の需要に対して高品質鶏肉の長期的供給
を保証するために、
ブラジルには、衛生と品質の側面からの
食物の安全性のみならず生産能力をも保証する、民間・公営
企業を包括する強大且つ組織立った業界が存在する。
この供給の保証はブラジル生産者の契約履行の現れで
もある。
ブラジルの鶏肉生産者は到達したリーダーシップ
の自然の結果として、長期のものを含む、輸出契約の履
行に充分に対応する用意がある。
「ブラジル産鶏肉の広
大な輸入市場はわが国農畜産業の供給力を信じている」
と、Brazilian Poultry Association〔ブラジル養鶏業者連
合〕
のFrancisco Turra会長は断言する。
この期待に全面的に応えるべく、
ブラジルの鶏肉生産量
は、2000年の年間550万トンから、歴史的な記録である
2009年の1100万トンに増加し、
アメリカと中国に次ぐ世界
第三位の生産量を確固としたものにした。
これと時を同じくして、
ブラジルの輸出量は90万トンから
360万トンに飛躍した。昨年度の収益は59億米ドルに達
し、世界需要の40％以上に対応することができた。2010
年の輸出額は68億米ドルに達する、
とBrazilian
Poultry
Associationは予測している。
しかし、
ブラジル製品が提供する有利性にも拘わらず、
日
本人が消費する鶏肉の大部分は国産のものである。数年来、
比較的安定している196万トンの国内消費に対し、
日本は、
Net agricultural production
for selected countries
(index 2004-06=100)
Comparison of Agricultural
production costs 2000-2009
Cents Euro/Kg
昨年度、126万トンを生産した。輸入70
万トンのうち、30,785万トンがブラジル
からの輸出である。
世界市場におけるブラジルの養鶏・鶏肉
100
産業の栄誉ある勝利は、各市場が特定す
140
90
る品質条件への対応能力に負っている。
120
80
160
70
100
60
80
50
60
2004 2007 2010 2013 2016 2019
Brazil
Ukraine
Russia
India
China
EUA
Australia
E27
40
30
日本のケースを例にとれば、
ブラジルのこ
UK
の能力は、
同業界のみならず、
ブラジルの
EU
アグリビジネス全般を支援した、
日本人と
USA
ブラジル人との強力なパートナーシップ
Braz
il
を通じて開発され、
当該ビジネスは国内
最強の産業の一つに成長した。
2000 2002 2004 2006 2007 Jun Jan
2008 2009
Source: Rabobank
この共同作業のおかげで、1984年の開
始時から、
日本側が要求するカット手法
による鶏肉の輸出が可能になったが、
そ
Source: OECD and FAO Secretariats
のために日本は、
ブラジルの鶏肉処理会
社に専門家を派遣し、現在では国内市場でも馴染みになっ
However, despite the advantages offered by the Brazilian
product, the majority of chicken meat consumed in Japan
still comes from domestic farmers. Last year Japan produced
1.26 million tonnes, while domestic consumption has been
relatively stable in recent years at around 1.96 million tonnes.
Of the 700,000 tonnes imported, 307,850 tonnes were
shipped from Brazil.
Much of the international success of Brazilian poultry is
due to the industry’s ability to meet the specific demands of
each market.
In the case of Japan, this capacity was developed through
a close partnership between Brazilian and Japanese specialists. This helped Brazil boost not only its poultry industry, but
also general agribusiness, which has become one of the most
dynamic sectors of the country’s economy.
Thanks to this modus operandi, chicken meat could be exported in traditional Japanese cuts right from the beginning
in 1984. Japan sent specialists to teach Brazilian slaughterhouse workers to prepare cuts such as momiji, kagugiri and
tulip, and these ended up becoming assimilated into Brazilian cuisine (see story page 10).
Complementarity – Brazilian sales to Japan are led by
iron ore and aluminum. These accounted for over 35% of
the US$4.2 billion total export value in the period JanuaryAugust of 2010. Agribusiness exports were led by poultry,
coffee, wood pulp, orange juice, lumber and soy. Pride of
place went to poultry, which in the period January through
August ranked second highest in terms of value (14.65%).
Japanese sales to Brazil reached US$4.4 billion this year,
January through August, with high added value manufactured products leading the way. Top came machinery and
implements, in particular those relating to agriculture, autoparts, automobiles and information technology.
ているモミジ、
角切り、
チューリップ等のカット手法を伝授した
（XXX頁のレポート記事を参照）。
相互補完性－共同作業は日本の消費者に対するオーダーメ
イド商品の提供に留まらず、
ブラジル養鶏・鶏肉業界と二国
間関係の発展に貢献した。
ブラジルと日本の貿易に関しては、
ブラジルが輸出する主要
産物は鉄鉱石とアルミであり、
これらは、8月に42億米ドルに
達した輸出額の35％以上を占めている。
アグロビジネスにお
いては、鶏肉、
コーヒー、繊維、
オレンジ・ジュース、木材及び
大豆が主要産物である。
中でも際立っているのは鶏肉で、8
月現在、輸出額において第二位を占めている
（14.65％）。
本年8月までに44億米ドルに達した日本からブラジルへの
輸出は、全般的に付加価値の高い、機械・器具、特に農業向
けのもの、
自動車及び自動車部品、情報機器等の工業製品
である。
経済協力開発機構（OECD）
と国連食糧農業機関（FAO）
と
の共著になる、2010年から2019年までの作物市場の動
向を分析した、2010年版Agricultural Outlookの調査結
果によれば、
これからの10年間において、
ブラジルは、
コモ
ディティ対象の農産品産出
（主に穀類と肉、特に鶏肉）
によ
って発展する国である。2007－2009年間の生産量に比較
して、2019年までのブラジル鶏肉産業の成長率を40％、
と
FAOは予測している
（グラフを参照）。
これは世界市場の需
要増加に充分に対応できる成長率であり、他の国々の追随
を許さない。
以上の補完性により、
ブラジルから鶏肉を輸入するに当り、
日本の市場がその輸出市場を拡大するのみならず、国際取
引を支配すべき均衡と互恵の精神に基づく、二国間ビジネス
のチャンスが拡大することは明白である。
13
HEALTH
Brazilian
products follow
a farm-to-fork
strategy for
food safety
Sanitary systems and controls in Brazil and Japan are
fully equivalent. For example, the use of hormones or even
certain types of growth stimulants in chicken production is
banned by Japanese importers and is also expressly forbidden under Brazilian law. The fact that no minimal trace of
these or other banned chemicals has been found in Brazilian chicken meat has been an essential factor for its success
in the Japanese market.
Japan maintains a register called the “Positive List” with
over 200 products, including antibiotics, that are not acceptable in any residue amount in chicken meat. Samples
of chicken meat exported by Brazil are routinely tested for
“positive findings” of these foods, prior to their disembarkation. According to Arikita Wilson, export director at
Seara, a company in the Marfrig group, these samples have
been approved for the last 26 years.
The approval system that makes it possible for Brazilian
chicken meat to enter Japan is a consequence of Brazil’s rigorous system of agriculture defense. This includes the National Plan for Waste and Contaminants Control (Plano Nacional de Controle de Resíduos e Contaminantes – PNCRC),
designed to monitor the presence of residues of veterinary
medicines and contaminants in animal products. Brazil also
applies the recommendations of the Codex Alimentarius
(the international forum for regulating food), established
by the United Nations and the World Health Organization
(WHO).
This work is recognized by the European Union and
countries like China and Russia, which conduct annual audits of PNCRC activities. The Japanese make regular technical visits to Brazilian producers’ facilities. BRF Brasil Foods,
for example, receives at least two client representatives every month, according to Vivian Akemi Okada, a company
trader. “The main concern, however, is about the quality
and size of the cuts,” she said, while Seara’s Arikita noted
that “the Japanese check the final product very carefully
and rely totally on that check.” In Arikita’s experience, there
is a long history of Japanese confidence in the Brazilian production process.
Nor could it be otherwise. As the leader of the world
14
衛生
動物福祉においてもブ
ラジルはリーダーシッ
プを有している
世界中の消費者は、栄養源として口に入れる動
物の福祉に関する問題に、
ますます、注意深くな
っている。
このことは、商品の衛生状態若しくは品質、叉
は人道主義的信念に由来する、多くの異なる理
由に基づいている。
日本の場合、人間は自然の一
部としてそれと調和しなければならない、
とする
Brazilian chicken: natural lighting and ventilation, with ample space to ensure
animal welfare.
Leadership in animal welfare
Consumers around the world are increasingly aware of issues related
to the welfare of the animals they eat.
This concern is driven by a variety of interests, linked to the health
and quality of products or to basic humanitarian convictions. In Japan,
there is also a religious basis, because in the Shinto and Buddhist vision
the human being must integrate harmoniously with nature, to repay the
sustenance received.
As an important supplier of animal protein to global markets – and as
leader in the case of chicken meat – Brazil has a clear commitment to the
rules for animal welfare established by the World Organization for Animal
Health (OIE). Additionally, it maintains a cooperation agreement with the
World Society for the Protection of Animals (WSPA) to provide scientific
information and improve the knowledge of workers and slaughterhouses
with respect to the humane slaughter of birds that constitute the raw
material of the poultry industry.
Adroaldo Zanella, who teaches at the School of Veterinary Science in
Norway, said Brazilian actions in this area are outstanding. “There is no
comparison with any other country,” Zanella said.
According to Sulivan Pereira Alves, who holds a Ph.D. in zootechny
and is technical coordinator at UBABEF, Brazil enjoys natural advantages
in the area of poultry. These derive not just from dedication to research
but also from the natural advantages that facilitate animal welfare.
“Brazilian chicken production is conducted primarily in open-sided facilities, and this makes it possible to use natural ventilation and illumination. What’s more, the birds have ample space to ensure their welfare.
The average bird density in Brazilian poultry sheds is 34 kilos per square
meter (roughly 13.6 birds per square meter), with the ambient temperature measured and controlled to ensure that the animals have good conditions. In the EU, for example, which has been a benchmark for questions of animal welfare, the recommendation is that when procedures are
in place to control environmental quality, then the density can be as high
as 39 kg/m2,” said Alves.
神道および仏教の考えに基づいた、宗教的理由
も存在する。
世界市場への動物性蛋白質の重要な供給
者である－且つ、鶏肉の場合はそのリーダーで
ある－ブラジルは、World Organization for
Animal Health (OIE) が定めた動物福祉の規
則を遵守するのみならず、World Society for
Protection of Animals (WSPA)と協定を結
び、鶏肉産業の原材料であるニワトリの人道主
義的屠殺に関する科学情報を提供し、屠殺・冷
凍処理業者の知識向上に協力している。
畜産技術専門家Adroaldo Zanella氏が保証
するように、
ブラジルの養鶏・鶏肉産業で行われ
ていることは
「世界の如何なる国とも比べられな
いほど素晴らしいものである」。Zanella氏はノル
ウェイのSchool of Veterinary Science〔畜産
大学〕
の教授である。
Brazilian Poultry Association〔ブラジル
養鶏業者連合〕
の専門コーディネーターである、
畜産学博士Sulivan Pereira Alves氏によれ
ば、
ブラジルは、養鶏・鶏肉産業において特別に
恵まれた位置を占めているが、
これは、積極的な
研究のみならず、動物福祉を容易にする有利な
自然環境に負うものである。
「ブラジルの養鶏は、側面通気と自然光に溢れ
た金網張りの飼育場で行われ、
ニワトリには豊
富な飼料と水が与えられているが、特に重要な
のは、広いスペースである。
ブラジルの養鶏場の
平均密集度は、UIEが薦める上限の1㎡当り39
㎏に対し、1㎡当り34㎏（1㎡当り約13.6羽）
で
ある」
と、言う。
15
International Certifications Required of Brazilian Chicken Producers
ブラジル鶏肉産業に要求される国際認証
Certification
認証の種類
Certifying body
認証発行機関
Global G.A.P.
SGS/WQS (Good Agricultural Practices)
〔スイスに本拠を置く民
間検査機関〕
農畜産管理に関する認証
(Biotrace)
〔サンパウロ州ボツカ
ツ市本拠を置く民間検
査機関〕
Agricultural Labeling Ordinance (ALO)
Swiss legal = Swiss Law SR 916.51
requirements BVQI
農畜産品ラベリング法-スイス基準
フランス資本民間検
R916.51)
査機関
Focus
Agri-industrial chain
• Traceability, good agricultural practices, GMP, HACCP, quality management
• The Tesco chain uses this code within Europe and requires equivalence for
the products it imports
＊トレーサビリティー, 農畜産管理, GMP(good manufacturing practice医薬品品質管理),
HACCP（Hazard Analysis and Critical Control Point食品製造管理）, 一般的品質管理
＊イギリス系スーパーマーケットチェーンTescoはヨーロッパ市場において上記基準を適用し、
輸入商品にも同等基準を要求する。
Agri-industrial chain
• Residue of anti-Coccidiasis treatment and other medicines; feed production;
good farming practices; animal welfare, GMP and HACCP
＊飼料原材料栽培地及び飼料工場において使用したコクシジウム症予防剤その他の薬剤の残
留, 農畜産管理, 動物福祉, GMP, HACCP
Feed production
• In addition to GMP and HACCP, it requires control of transportation of raw materials
• Slaughter houses
UFAS (Universal Feed
ESIS
Assurance Scheme)
(世界食料保証)
GMP, HACCPの他に原材料輸送の管理が要求される。
BRC (British Retail Council)
Slaughter house
(英国小売業者委員会)
SGS and WQS
McDonald’s
SGS
Yum! Brands (KFC, Pizza Hut, Taco Bell, etc.) (l等)
Proprietary
HALAL (religious)
CIBAL, CDIAL
(l宗教)
各社が発行
Equivalence with legal norms
McDonalds requires third-party auditing for reliable supply to its chain
Requirements of the client for his brands
マックドナルド社はチェーン店の信頼確保に第三者の審査を要求する。
Requirement by Islamic clients for Halal slaughter
イスラム教の戒律に従った屠殺を要求する。
Source: UBABEF – Technical Coordination – selected examples
参考資料提供：UBABEF〔Brazilian Chicken Meat Producers and Exporters Association ブラジル養鶏業者・鶏肉輸出業者協会〕
－技術部
market, Brazil has an obligation to ensure the health of the
chickens it produces for industrial slaughter. To this end, it
has a solid network for sanitary defense and surveillance
that includes federal and state governments, agribusiness
companies, farmers and sector trade associations. Brazil has
never detected a single case of highly pathogenic Avian Influenza.
Another outstanding point of the Brazilian sanitary surveillance structure is the government’s rigorous inspection
system. This has sole competence for issuing the certificates
required for products of animal origin, without which they
cannot be sold domestically or exported.
The Federal Inspection Service (SIF) has offices operating
within each industry that it monitors. According to Francisco Jardim, Sanitary Defense Secretary at the Ministry of
Agriculture, Livestock and Supply (MAPA), these offices
can have up to 100 employees each. “Brazil has a modern
poultry industry, comprising integrated systems for health
control, production oversight and validation that are placed
at the disposal of producers,” said Jardim. “We were one
of the pioneer countries to adopt risk management control
for agricultural products.”
Among the most important components of sanitary
control in the Brazilian poultry sector is the National Avian
16
Health Program (Programa
Nacional de Sanidade Avícola). This operates via plans
for prevention, combat and
control in the epidemiological and sanitary surveillance
of major poultry ailments
such as Newcastle Disease,
Salmonella, Mycoplasmosis
(brought on by Mycoplasma
gallisepticum) and notifiable
avian influenza, the latter
being exotic in Brazil.
The country also has a
Health Regionalization Plan
for Brazilian Poultry (Plano
de Regionalização Sanitária
Control: sanitary inspectors visit a Brazilian chicken meat processing plant.
da Avicultura Brasileira).
This includes audits and
classification of health
structures in the states that produce chicken meat. It is
also developing the so-called Subdivision Plan (Plano de
Compartimentação), approved by the World Organization for Animal Health (OIE) and accepted by the WTO,
which will be considered as an international model for
egg farms.
In addition to complying with governmental and institutional rules, Brazilian agribusiness companies are subject to
inspection by the most stringent international certification
agencies, both public and private. These include Good Agricultural Practices (Global GAP), the British Retail Council
(BRC) and the Swiss Agricultural Labeling Ordinance (ALO),
among others. These entities require the application of
Hazard Analysis and Critical Control Points (HACCP), the
satisfaction of microbiological criteria, and guarantees with
respect to the control of residues in food, among many
other requirements. “Brazilian products follow the global
farm-to-fork strategy for food safety, and are subject to Brazilian sanitary law that is equivalent to that of Japan and the
European Union,” said Jardim.
Nevertheless, unfounded suspicions surface now and
again, albeit without any scientific support, about the use
of hormones to accelerate chicken growth. Dr. Karina Ferreira Duarte, a veterinarian in the Department of Animal
Science at the São Paulo State University (Universidade Estadual Paulista – Unesp), is one of various scientists who
have demonstrated the total fallacy of such suspicions. The
use of exogenous, external hormones, additional to physiological hormones, would be economically impossible because they would not be effective if administered via the
feed, Ferreira Duarte said. They would therefore have to be
injected daily into no less than five billion birds, something
that is obviously impractical.
17
環境
ENVIRONMENT
More food
and more
conservation
The remarkable growth in Brazilian agricultural output has
not come at the cost of degrading the country’s unique forests and rich biomes, and neither will it in the future.
As noted in an extensive recent report by The Economist,
much of Brazil’s agricultural revolution has been based on developing its own technology – without the use of subsidies –
and has occurred in the last 40 years, hundreds of miles from
the Amazon Rainforest. The British magazine stressed the role
of Embrapa, the Brazilian Agricultural Research Corporation
set up 1973. This government-run company has driven the
dramatic increase in grains productivity – which underpins today’s highly-productive poultry industry.
“Brazil shows a different way of striking a balance between farming and the environment,” The Economist said.
Excluding ranching, Brazilian farming now occupies about
62 million hectares. Another 90 million hectares are available
from old, abandoned cattle pastures. These lands have been
made idle as cattle management techniques have progressed.
The significant expansion of the Brazilian grain harvest
in recent years is also due to the huge productivity gains
achieved by Brazilian farmers, who have invested significantly
and continuously in technology. Between the 1990/1991 and
2006/2007 harvests, grain production increased by approxi-
環境保護の強化と食糧増産
ブラジル農畜産業の著しい成長は、
自国の類のない森林と
その豊かなバイオーム
（生物群系）
の破壊に支えられて達成
されたものではなく、将来もそうである。
英国誌“The Economist”は、以下のように、最近の解説記
事でそれを認めている：
「ブラジルの農業革命の大部分は自
国の－外部援助を受けない－技術発展を基に、
この40年間
に、
アマゾンの森林から数百マイルも離れた地域で達成され
たものである。
ブラジルにとって持続可能な発展は最大の長
所であり、
それを達成する最良の方法は小規模農業者への
奨励である。」結論として“The Economist”は
「ブラジルは、
農畜産・環境間の均衡を達成するための異なった手法を示
している」
と言う。
ブラジルの農業は、現在、6,2百万haを占め、更に牧草地か
ら農地への変換が可能な土地9,0百万haがある。
この土地
は、高率の生産性をもたらす畜産技術の発展に伴って不用
となったものである。
最近の顕著な穀物増産も、技術開発に多額の投資を継続し
た結果、飛躍的に向上した農業者の生産能力に負うもので
ある。1990/1991年度と2006/2007年度の収穫を比較
した場合、20％の農地面積の増加に対し、穀物生産は120
％近くの増産であった。
Sustainability: reforestation provides ample sanitary barriers between well-spaced chicken production units.
18
更にブラジルは、一方的に引き受け
た環境協約を履行している。昨年の
11月、気候変動枠組条約第15回締
約国会議（COP15）開催の数週間前
に、温室効果ガス
（GHG）
の排出量を
2020年までに36.1%乃至38.9%削
減するという目標を定めた。
この決定の背景には、全業界におい
て既に進められていた、広範かつ継
続的な政治交渉があった。
同目標を
Reforestation for pulp and paper side by side with preserved native forest
mately 120%, while the planted area increased only 20%.
What’s more, Brazil is complying with environmental
commitments it has made unilaterally. Last November, just
weeks before the Conference on Climate Change (COP-15),
Brazil set itself the target of reducing its 2020 emissions of
greenhouse gases (GHGs) by between 36.1% and 38.9%,
compared to their projected level if no action were taken.
Achieving the goal will involve a substantial reduction in deforestation, which is already falling at unprecedented rates.
This quest for sustainability can be seen in the poultry
meat supply chain, where 86% of the sector is concentrated
in the southern and southeastern regions of the country some
3,500 km from the Amazon biome.
Moreover, poultry requires less land, energy and water
than beef or hog farming, and emits less greenhouse gas.
Climatic and geographical characteristics help Brazilian
poultry production to be more environmentally efficient. A
2008 study by the United Kingdom’s Department for Environment, Food and Rural Affairs (DEFRA) showed that the chicken production system in Brazil consumed 25% less energy
達成することにより相当な森林伐採
の減少が期待されるが、
このことは、
未経験ながら、既に具体化されつつあ
る。
この決定は、植林面積の倍増と、本来のエネルギー源に
対する再生可能エネルギーの割合を
（世界平均は12％）現
在の45％から47％に引上げる結果にも繋がるものである。
この長所は、
アマゾン生物群系から4000kmの遠隔地にあ
る、
ブラジル南・東部を生産拠点（全生産の約86％）
とする、
養鶏・鶏肉産業において明白である。
その上、養鶏業は、牛・豚の畜産業に比較し、少量の土地、
エ
ネルギー、水を必要とし、GHG排出量の少ない産業である。
ブラジルの養鶏・鶏肉産業は、
その気候と地理的条件のお
陰で、
自然環境面において、
より効率的である。英国の環境・
食糧・農林省（DEFRA）
が2008年に行った調査により、連
合王国に比較し、
ブラジルの養鶏・鶏肉生産システムの消費
エネルギーが25％少なく、GHGと地球温暖化係数（Global
Warming Potential-GWP）
が17％下回っていることが証
明された。
同調査によれば、上記の結果には、
日射量と自然通気、
ヒー
ター設備の不要、
および低い輸送費が寄与している。
A low-carbon country
Relative Impact of Poultry Production on
the Environment
Brazilian CO2 emissions are equivalent to less that half of the world average*
Indicator
Brazil USA Japan Latin World
America
tCO2 / inhabitant
1.84
18.61 9.5
2.09
4.22
Energy consumption (GJ) (Gigajoules)
28
17 12
tCO2 / tep OIE1 1.57 2.49 2.29
1.88
2.37
CO2 and N2O Impact on global warming
16 6.4 4.2
tCO2 / 103 US$ of GDP2 0.49 0.53 0.24
0.58
0.75
100 48
635 3,240
45
132
CO2 and N2O Impact on eutrophication
158 39 CO2 and N2O Impact on acidification
471 394 173
tCO2 / Km2 of surface
1 – TEP – tonnes of equivalent petroleum – OIE (Domestic Energy Supply). 2 – US$ in 2000 current prices
*2005 data. Source: National Energy Balance (Ministry of Mines and Energy)
Beef cattle Hogs Chicken
Source: AJC International
19
than that of the UK. Greenhouse
gas (GHG) emissions and the
Global Warming Potential (GWP)
were both 17% lower.
Contributing to this result, the
study said, were the availability of
sunlight and natural ventilation.
These made heating systems unnecessary. Transport costs were
also lower.
The Brazilian chicken industry has been devoting substantial
resources to programs for waste
The mighty Amazon: far from chicken-producing regions
treatment, reforestation, water reuse and environmental education.
ブラジルの養鶏・鶏肉産業は、排出ガス処理、植林、水資源
Some significant examples:
• BRF Brasil Foods, the result of a merger between Sadia
再利用及び環境保存に関する教科プログラムに多額の投資
and Perdigão, the two biggest Brazilian companies in the
を行ってきた。
その代表的な例を挙げる。
sector, is the largest exporter of chicken meat in the world.
●　BRF
Brasil
Foods－業界最大手2社（Sadiaと
The company invested R$111.8 million in 2009 in the areas
Perdigão）
の合併で出来た、世界最大鶏肉輸出会社である
of Prevention and Management, Destination, Treatment and
同社は、2009年、
「気候変動の予防と管理、
そのインパクト
Mitigation of Impacts. The company has already registered
の方向性、取扱及び軽減」
の分野にR$1,118億の投資を行
16 Project Design Documents (PDDs) with the United Naった。
同社は、
国連気候変動枠組条約
（UNFCC）
に基づい
tions Framework Convention on Climate Change (UNFCC),
under the auspices of the Clean Development Mechanism
た16件のプロジェクト設計書（PDD）
を登録した。
これらプ
(CDM). The projects are aimed at reducing greenhouse gas
ロジェクトは、統合生産システムに参加している養鶏農家が
emissions at BRF’s integrated farms. The Renewable Forests
排出するGHGの削減を目的としたクリーン開発メカニズム
Program seeks to reduce emissions by planting pine and eu（CDM）
に編入される。植林プログラムは、排出ガスの削減
calyptus. Wood from the reforested areas is used as a renewを目的として、松とユーカリを植林する。植林地帯の木材は、
able energy source for steam generation in the company’s
生産部門で使用される蒸気の生産のために、再生可能なエ
industrial plants.
• Copacol, a cooperative in west-central Paraná State, has
ネルギー源として活用される。
for nine years promoted the Rural School Project (“Projeto Es●　パラナ州中西部の組合Copacolは、
11年前か
cola no Campo”) in partnership with Syngenta. The goal is to
ら、Syngentaと共同でカントリースクール・プロジェクトを
educate students in the region where the company operates
実施している。
目的は、環境保護と農薬取扱に関する、地域
about environmental preservation and the proper handling of
の小学生の指導である。約1,500名の児童が既にプロジェク
pesticides. Some 1,500 children have taken part in the proトに参加した。
2009年に売上高R$9,98億を達成した同組
gram. Copacol has 4,500 members, mostly small producers,
合は、殆ど全てが小規模の養鶏農家である組合員4,500人
and exports chicken meat to over 30 countries, including Japan. Revenues in 2009 were R$998 million.
を有し、
日本を含む30カ国以上に鶏肉を輸出している。
• The Grupo Big Frango applies policies for protection of
●　Big Frangoグループは、
養鶏産業における疫病と非適
water sources and the treatment and reduction of water con切な畜産技術を示すベクトルの一つである水資源の保護・
sumption, bearing in mind that water is one of the vectors for
水処理・消費削減の概念を企業方針に取り入れている。組合
disease and non-conformity in poultry husbandry. All associ員は、全て、植林用地を持ち、総計100万本を越える樹木が
ated farms have reforestation areas and these total over one
植えられている。水辺の植生を含む樹木は、疫病の隔離と空
million trees planted. Together with riparian forests, these act
as sanitary isolation barriers and improve air quality.
気の浄化に役立っている。
• Rivelli Alimentos has an outstanding program for waste
●　Riveli Alimentosは不用鶏肉処理において特出してい
treatment, designed to generate an additional source of inるが、
これは鶏肉業者のもう一つの収入源となっている。
出
come for producers. Rejected chickens are sent for compost荷できないニワトリは、鶏糞と同様に、
コンポスト処理により
ing and turned into organic fertilizer, like the chicken manure.
有機肥料に変換される。
この種の肥料の高い生産性は既に
This type of fertilizer has been proven to provide high produc証明されている。
tivity in agriculture.
20
Social sustainability
INTEGRATED
SYSTEM
PROMOTES
BIOSECURITY AND
SOCIAL BENEFITS
統合生産システムがバイオ
セキュリティと社会福祉を
可能にする
ブラジル鶏肉業界の世界的成功を支えた、鶏肉生産に関す
る最大の技術革新は一人の発明者に負うものではない。多
数の零細農家から近代的最新技術を有する農畜産加工コン
Brazil’s greatest innovation in the field of chicken meat
production is not something that can be attributed to any
inventor. It was a collective creation, bringing together thousands of small farmers plus modern agribusiness conglomerates in a mutually beneficial supply chain known as the
Integrated Production System. And today, it lies at the root
of Brazil’s global poultry’s success.
Under this system the chicken meat processors, be they
agribusiness companies or cooperatives, deliver chicks and
feed to thousands of small farmers, and provide them with
technical and veterinary assistance. The integrated producer
– the farmer – is responsible for facilities, equipment, manpower, handling and breeding the birds, but always under
the supervision and control of the integrated processor,
which is an agribusiness company or cooperative that will
acquire the birds for slaughter.
This is a robust and well-established partnership that ensures complete control over the health and sustainability of
birds and all processes, while giving the Brazilian chicken
supply chain exceptional efficiency and productivity.
“Today there are approximately 50,000 integrated producers just in the South of Brazil, making a good living from
poultry,” said Ricardo Santin, Markets Director at UBABEF.
“They remain living in the countryside where they have always lived, yet they have opportunities for growth.”
Integrated production has been and still is directly responsible for the livelihood and upward social mobility of tens of
thousands of Brazilian and immigrant families, many of them of Japanese origin. The
system enhances social promotion and complies fully with Brazilian labor law, which
prohibits and severely punishes any trace of
forced or child labor.
Brazil’s Integrated Production System follows principles similar to those of Natural
Farming, established on the other side of
the planet by Japanese philosopher Mokiti José Antônio
Okada (1882-1955). For Okada, just as for Fay, president
Brazilian poultry producers, the aim of food of BRF – Brasil
Foods
production should be to “further enhance
the health of human beings.”
For example, the following Natural Farming principles laid down by Okada are fol-
グロマリットまでを統合生産システムと呼ばれる相互利益体
系に集合して達成した共同の産物である。
このシステムにおいては、屠殺・冷凍処理業者及びその組
合、又は農畜産加工業者が養鶏農家に雛と飼料を供給し、
技術指導を行う。
このシステムに参加する生産者は、
ニワトリ
を買取り、屠殺・冷凍処理を行う加工業者の監督及び検査
の下で、養鶏場及びその他の設備、労働力、
ニワトリの管理
及び飼育を引き受ける。
力強く、堅固なパートナーシップに基づいたこのシステムは、
ニワトリ及び生産全工程の衛生及び持続可能性に関する完
全な管理を保証し、
ブラジルにおける養鶏産業に高度の効
率性と生産性をもたらしている。
「現在、経済成長の機会を与える農村に満足し、
そこに常住
して養鶏で生計をたてる、
当該システムの参加者は、
ブラジ
ル南部の地域のみで、凡そ5万家族を数える」
と、Brazilian
Poultry Association〔ブラジル養鶏業者連合〕
のRicardo
Santin理事は言う。
この生産システムは、
ブラジル人や、多数の日本人を含む移
民の数万家族の生活支援及び社会上昇の直接の責任者で
あったし、今でも責任を負っている。
同生産システムは社会
福利を重視し、
あらゆるタイプの奴隷的労働又は児童労働
を厳しく禁止するブラジルの労働法を遵守している。
地球の反対側ではあるが、
ブラジルにおいて実施されて
いるこの統合生産システムは、
日本人の思想家、
岡田茂吉
（1882年－1955年）
が提唱した自然農法の原理に類似す
る基本原則に従っている。
岡田茂吉のみならず、
ブラジルの
養鶏・鶏肉産業界にとっても、食料生産は
「人間の健康の増
進」
を目的としなければならない。
例えば、
岡田茂吉が提唱した自然農法の以下の原理は、
ブラ
ジルの養鶏・鶏肉産業も信奉している。
1．
「生産者にとっても消費者にとっても有利な活動である」。
2．
「永久的性質を有する」。
3．
「自然を尊重し、保存する」。
4．
「人口増加に関係なく、地球上の人間全てに食物提供を
21
lowed in the poultry business in Brazil:
1. “An activity where both the producer and the consumer benefit.”
2. “Permanence.”
3. “Respects and preserves nature.”
4. “Aims to ensure food for all mankind, irrespective of
population growth.”
Economic and social scope – Turnover of the Brazilian
poultry sector in 2009 was R$32.3 billion (US$18.8 billion).
This economic weight gives the sector considerable social
importance. However, the sector’s strength and efficiency are
rooted in the socially sustainable integration system, which
generates income in the countryside and creates opportunities for business development, professional training and improved quality of life for the rural population.
“What really matters is that the better the aviaries are
managed, the more the family will earn. This encourages
good practices in production, health, the environment and
animal welfare,” said Mário Lanznaster, president of Aurora
Foods, Brazil’s largest meat-sector cooperative. Aurora includes 16 other member cooperatives and 70,000 associates
in the South of the country.
BRF – Brasil Foods is the result of the merger between
Sadia and Perdigão, Brazil’s two largest meat processing
companies. Today the Brazilian giant works with 8,500 integrated producers and exports to more than 110 countries.
Annual revenues exceed R$2 billion (US$1.1 billion). The
strong growth of Brazilian GDP in 2010 and the resumption
of global expansion are likely to accelerate the company’s
expansion: “It’s very likely that we will need more people
working with us,” said José Antônio Fay, president of BRF –
Brasil Foods.
Drunken chicken
Ingredients:
6 chicken thighs, skinned
1 packet dehydrated cream of
onion soup (industrialized dried
soup powder)
1 bottle dark beer
1 cup water
The charm of this recipe is the
ease of preparation.
1− Dissolve the soup powder
in the cup of cold water.
2 - Meanwhile, lightly fry the
chicken pieces in a pan with a
little oil.
3 – Then add then the black
beer and the dissolved onion
soup. Cover the pan and cook
for half an hour, lowering the
22
heat as soon as it starts to boil.
4 - After a half hour of
cooking, the thighs are well
cooked and well-seasoned,
with a consistent and tasty
sauce. The sauce should be
thick, dark and very attractive.
Important: Do not use salt
because the packet of soup is
already very salty.
保証することを目的とす
る」。
経済的・社会的効果
ブラジルの養鶏・鶏肉産業の、2009年度における収益は
323億レアル
（188億米ドル）
であった。
この強力な数字は国
内総生産（GDP）
の1.5%に相当し、
同業界の経済的インパク
トの大きさを表している。
しかし、
この生産力と効率性は、農
村に収益をもたらすのみならず、経営者としての成長、職業
上の技術向上及び生活の質の向上の機会を農家に与える、
社会的に持続可能な、上記統合生産システムの成果である。
「重要な点は、養鶏設備の質及びそこでのニワトリの取扱が
良ければ良いほど、養鶏農家の収入が増えることである。
こ
のことは、生産上及び衛生上の管理のみならず、動物の生活
環境の改善及び福祉を促進する」
と、
ブラジル南部の16組
合と農家7万家族を包括する、国内最大級の養鶏業者組合
Aurora AlimentosのMario Lanznaster会長は言う。
国内最大の鶏肉生産企業SadiaとPerdigãoの合併の結果
であるBRF Brasil Foodsは8500の養鶏業者を包括する。
このブラジルの巨大企業は、110を超える国に鶏肉を輸出
し、
その売上高は20億レアル
（11億米ドル）
に達する。2010
年度におけるGDPの上昇及び世界経済の正常化は、
同企
業の発展を加速するに違いない。
「この業界で働く人がもっ
と必要になるに違いない」
と、BRF
Antônio Fay社長は断言する。
Brasil
FoodsのJosé
PRODUCTION EXCELLENCE
Yakitori: a national favorite in Japan
焼き鳥　－　日本人の中で、
最も人気のある食べ物の一つ
Modern
technology,
strict quality
control and
known origin
統
The traceability and quality of Brazilian chicken are closely
linked to the Integrated Production system, which forms the
basis of the poultry supply chain.
By virtue of bringing together tens of thousands of small
poultry farms with modern agribusiness meat processors,
the system makes possible the coordinated dissemination
throughout the supply chain of techniques, practices and
standards related to health, hygiene, the environment and
animal welfare, together with strict control quality.
“Training is intensive both for the workforce and the
chicken farmers; they learn to implement all the necessary
controls,” said Cybele Maria Gomez, quality control supervisor at Globo Aves.
One important example of training initiatives within the
sector is the “Quality Poultry Production Cycle – a Capacity Building Training in Good Chicken Production Practices”,
promoted by the Brazilian Poultry Association (UBABEF) in
partnership with the Brazilian government and companies
in the sector. The course provides farm owners throughout
the country with training, information and practices that include: appropriate physical structure for the production unit;
23
the purchase and housing of chicks; bird density; ventilation;
lighting; handling; nutrition; veterinary medicines; health;
flock traceability; and environmental management, among
other topics.
“By means of these training cycles, we seek to ensure the
permanent commitment of producers to product quality, and
to practices aimed at guaranteeing the health and wellfare of
the birds,” said José Perboyre Gomes, Administrative Director
of the UBABEF.
Guaranteed traceability – Brazil’s Integrated System
of poultry farming also greatly facilitates product traceability: “The (processing) companies know, support and monitor their producers,” said Gomes, explaining that all steps of
production are documented, from the arrival of eggs on the
farms through to the dispatch of the chickens for slaughter.
This makes it very easy to obtain information at any stage.
Each property has its own set of records, updated weekly
by a veterinarian who checks the state of the birds. The producer must keep a daily record of what happens with the
birds, including feed and medicines given.
“When foreign clients ask for traceability exercises for specific batches of the product, we can quickly retrieve the full
history,” said Cybele.
The spread of technology – Today, in Brazil, a broiler
takes on average 42 days to gain the ideal weight for slaughter. Sixty years ago, it took 90 days. “Processing companies,
farmers and public and private research centers have invested
heavily in research and technology to achieve this result,” said
Mario Lanznaster, president of Cooperativa Central Oeste Catarinense – Aurora.
The Brazilian poultry sector uses the world’s best available technologies, in areas ranging from genetics and diet to
poultry farms and meat processing, to ensure biosecurity and
productivity.
Genetic quality – The success of Brazilian chicken meat
is based on using birds of the best strains, providing genetic
material in the form of fertile eggs and day-old chicks. A fertile egg or chick can represent up to six years of research in
a genetic selection laboratory. Once used only for supplying
the domestic market, this Brazilian genetic technology is fast
gaining its own customers around world. “Today we export
genetic poultry material to several countries in the Americas,
Africa, Asia and most recently Europe,” said Ariel Antônio
Mendes, the technical director of the Brazilian Poultry Association (UBABEF).
According to the Apinco Foundation for Poultry Science
and Technology, one of the most respected in the industry in
Brazil, shipments of fertile hatching eggs destined for chicken
meat production reached 143 million units in 2009, an increase of 32.6% over 2008. “Given that Brazil’s sanitary status is among the best in the world, and our costs are lower,
the genetic material we produce is being purchased worldwide,” said Tábatha Lacerda, a zootechnician with UBABEF.
24
EGGS
EGGS FROM BRAZIL
FOR 22 COUNTRIES
Brazilian egg farmers are seeking to achieve a more prominent place among the world’s largest producers and exporters, with their confidence based on reasons similar to those
that propelled the country to undisputed leadership in the
international chicken meat market. Currently, Brazil is the
world’s sixth largest producer of eggs and the seventh largest exporter, counting fresh, liquid and powdered. Brazilian
eggs now reach consumers in 22 countries.
Japan is the largest importer of processed eggs from Brazil. Total export revenues of such products totaled just over
US$6.2 million between January and July 2010, with Japan
accounting for 70% of that.
Although the more important business area for the sector
is still the export of fresh eggs, earning nearly US$20 million
in the same period, there is a tendency for exports of processed products to grow more rapidly.
In 2009, Brazilian egg production rose 4% to 28.3 billion
units, up from 27.3 billion in 2008. “There is great potential
for expanding egg sales in both the domestic and foreign
markets,” said Francisco Turra, president of the Brazilian
Poultry Association (Ubabef), which now also represents the
egg sector.
The Brazilian egg supply chain incorporates rigorous
monitoring of animal health and sanitary systems, high standards of production quality, international certifications, and
biosecurity practices. These ensure complete safety for consumers of Brazilian eggs. All of the country’s exporting plants
use HACCP to eliminate risk in the production process.
João Carlos Muller, managing director of Naturovos, a
company based in Salvador do Sul in Southern Brazil and
one of the country’s largest egg exporters, said his company
is now producing about two million eggs per day.
Granja Mantiqueira, another of Brazil’s largest egg producers, also has its eye on foreign markets. Headquartered
in Minas Gerais state, the company is constructing a new
complex of farms in Mato Grosso state that should be ready
in 2011. “Our goal is to reach four million eggs per day,
providing 700 direct jobs,” said Leandro Pinto da Silva, president of Granja Mantiqueira. The company exports to Japan,
Angola and Arab countries.
Also based in Minas Gerais state, Aviário Santo Antônio
(ASA) started exporting powdered egg last year. “We are
working to diversify our exports because our foreign sales
are growing so much,” said Aulus Sávio Assumpção, managing director of ASA.
25
STRENGTH THROUGH
UNION
The Brazilian Poultry Association (UBABEF) is
the largest and most representative trade association in the Brazilian poultry sector. It acts
as spokesperson and coordinator for the sector
both in relations with the Brazilian government
and in international negotiations.
The association is the result of a merger
between the Brazilian Chicken Producers and
Exporters Association (ABEF) and the Brazilian Poultry Union (UBA). Uniting all the bodies
that represent the poultry industry under the
UBABEF umbrella helps promote the growth
and professionalization of the sector, which led
Brazil to leadership in the global chicken meat
market through the pursuit and achievement
of excellence in production. These pages offer
brief profiles of each UBABEF member.
Ad’oro
Ad’oro operates in poultry
breeding, slaughter and
chicken meat processing. It
produces 8,500 tonnes of
finished product per month,
counting industrialized,
seasoned and frozen cuts
that make up most of its
production. The company
started activities focused
on the Brazilian domestic
market but has recently
started exporting and now
has customers in Asia,
Africa, the Caribbean and
Eastern Europe. While
always seeking new markets,
Ad’oro maintains the
highest quality and sanitary
standards and is constantly
investing in research to
improve products.
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Ad’oro S.A.
Estrada de Acesso SP/053332 - Km 4 - Bairro Mursa
Várzea Paulista - SP
CEP 13226-400
Tel.: 55 11 4596-8414
Fax: 55 11 4596-8408
www.adoro.com.br
Marcio Lutfalla
Industrial Director
marcio@adoro.com.br
Thiago Bulhões Garcia
Export Manager
tbg@cpovo.net
26
Agrogen
One of the most verticalized
companies in the Brazilian
poultry sector, Agrogen operates a complete production
system including farms, feed
mills, hatcheries and laboratories. With production facilities in three Brazilian states,
40 years of tradition and
a high level of technology,
Agrogen has created its own
line of animal feed products
now sold throughout Brazil
and exported to several
countries, offering farmers a
quality option in specialized
animal protein. Agrogen production follows international
standards of quality controls,
animal welfare, biosecurity
and hygiene. The company’s
philosophy is to offer a product that combines health
and flavor.
Agrogen S. A.
Agroindustrial
Rodovia RS 124, Km 02
Bairro Estação
Montenegro - RS
CEP 95780-000
Tel.: 55 51 3883.2100
Fax: 55 51 3883.2103
Flávio Rogério Wallauer
Marketing Manager
vendas@agrogen.com.br
marketing@agrogen.com.br
Agrovêneto
Agrovêneto operates
in poultry breeding and
slaughter. The company
is well established in the
international market, where
it offers a varied product
mix with an emphasis on
specialized cuts. Agrovêneto
has from the very start
been committed to the
highest quality and respect
for the consumer and
environmental preservation.
Production processes are
certified according to the
following norms: ALO916.51
(Switzerland), BRC (British
Retail Consortium), HACCP
and EFSIS.
Agrovêneto S.A. - Indústria
de Alimentos
Rua Alfredo Pessi, 2000
Nova Veneza - SC
CEP 88865-000
Tel.: 55 48 3471-2500
Fax: 55 48 3471-2502
www.agroveneto.com.br
João Eraldo Dal Toé Chief Executive Officer
daltoe@agroveneto.com.br
Gustavo Steck
International Sales for
Europe and Americas
gustavo@agroveneto.com.b
Oliver Marinho
International Sales for Africa
and Asia
oliver@agroveneto.com.br
Aurora
The Cooperativa Central
Oeste Santa Catarina – Aurora Foods is one of the largest industrial conglomerates
in Brazil. With 15 affiliated
cooperatives, 72,268 members and more than 13,000
employees, it also has one of
Brazil’s largest slaughtering
operations. Aurora produces
a broad mix of poultry products, and affiliates work
permanently to maintain
their quality. Production
processes of the cooperative
are fully traceable.
Cooperativa Central Oeste
Catarinense - Aurora
Alimentos
Rua José Maurício, 241
Ed. Park Avenue 1° andar
Sala 11 - Centro
Guarulhos - SP
CEP 07011-060
Tel.: 55 11 3545-3313 /
3320
Fax: 55 11 3545-3301
www.auroraalimentos.
com.br
Dilvo Casagranda General International
Manager
dilvoc@auroraalimentos.
com.br
Ronaldo Agg International Commercial
Manager
roagg@auroraalimentos.
com.br
Leomar Luiz Somensi
Commercial Director
leomar@auroraalimentos.
com.br
avepar
Avepar is an agro-industrial
complex with operations in
poultry breeding and chicken
slaughter, granaries, a feed
mill, a poultry stock breeding farm and a hatchery.
Products meet the quality
standards of major international markets and are sold
in Brazil and abroad, in Asia,
Africa and the Middle East.
The company keeps control
of its entire production
process, from farms to
the slaughterhouse, and
operates HACCP analysis
procedures approved by
official agencies. Fully committed to the environment,
Avepar has adopted sustainable production mechanisms
in its facilities, for example
storing rainwater for re-use
and making biodiesel from
waste production.
Avepar – Aves do Parque
Ltda.
Rod. SC 467, Km 13 – Vila
Ceres - Abelardo Luz - SC
CEP 89830-000
Tel.: 55 47 3341-5730
www.avepar.com.br
Celso Mattiolo
CEO
avepar@avepar.com.br
Big Frango
One of the world’s biggest
producers of poultry-based
products and one of the 10
largest in Brazil, Big Frango
has the most modern poultry
processing plant in Brazil.
The company slaughters
more than 500,000 birds
per day and produces over
100 different items, in particular selected frozen and
chilled cuts for the domestic
and foreign markets. Current
plans are to double the
export volume thanks to
investments now under way
in new plants. Big Frango
retains full control over its
entire supply chain to ensure
biosecurity, hygiene and protection of the environment.
Agrícola Jandelle S.A. –
Big Frango
Av. Itamaraty, 2020
Pq Industrial
Rolândia - PR CEP 86600-000
Tel.: 55 43 2101-8200
Fax: 55 43 2101-5576
www.bigfrango.com.br
Evaldo Ulinski Júnior
Export Director
ulinskijr@bigfrango.com.br
Flávio Turquino
Export Manager
flavio@bigfrango.com.br
Licia Campos
International Department
licia@bigfrango.com.br
Bondio FOODS
Bondio Alimentos has
production units that
encompass the entire
poultry supply chain, from
production of fertile eggs to
the integration and preparation of broilers. As a move
to consolidate and expand
its presence in international
markets, the company has
been rapidly increasing
its product mix in order
to satisfy different market
segments and consumption
preferences, both in Brazil
and abroad. Bondio invests
heavily in quality and control
throughout the production
chain, so ensuring process
traceability and food safety
for consumers. Registered
under SIF 1084, Bondio is
certified by the European
Community and uses HACCP
process analysis.
Bondio Alimentos S/A
Rodovia SC 283, km 03 s/n
Guatambu – SC
CEP 89817-000
Tel.: 55 49 3336-3000
Fax: 55 49 3336-3002
www.bondioalimentos.
com.br
Hortência Pasa
Export Manager
BRF – Brasil Foods
BRF Brasil Foods ranks
third in the world for bird
slaughter and is also one
of the leading Brazilian
companies in pig farming,
milk collection and dairy
product industrialization,
plus the production of
pastas, pizzas and frozen
vegetables. The company is
structured in 46 industrial
units (two overseas) and 26
distribution centers. With a
portfolio of more than 3,000
products, the company
supplies 100,000 retailers
in Brazil and exports to over
110 countries.
BRF - Brasil Foods S.A.
Av. Escola Politécnica, 760
São Paulo - SP
CEP 05350-901
Tel.: 55 11 3718-5300
Fax: 55 11 3768-2236
www.brasilfoods.com
Maritza Krauss
European Union
maritza.krauss@brasilfoods.
com.br
Luiz Alfredo C. de Oliveira
Africa
luiz.oliveira@brasilfoods.
com.br
Marta Kiyomi Ikeda
Americas and New Markets
marta.ikeda@brasilfoods.
com.br
C.Vale
With billings of US$2.1
billion in 2009, C. Vale is
an agribusiness cooperative
comprising 99 business units
in areas ranging from the
receipt of agricultural products through supermarkets,
factories and the sale of
machinery and equipment.
Poultry constitutes the
largest industrial segment
of the company, covering
the complete cycle from egg
production to chicken processing. The slaughter line
currently processes 320,000
chickens per day, with capacity to reach 500,000. The
cooperative exports chicken
meat to 70 countries.
C.Vale - Cooperativa
Agroindustrial
Av. Ariosvaldo
Bitencourt, 2000
Palotina - PR
CEP 85950-000
Tel: 55 44 3649-8181
www.cvale.com.br
Reni Eduardo Girardi
Division Manager
reni@cvale.com.br
Leandro Régis Cassol
Market Analyst
leandro.cassol@cvale.com.br
Céu Azul
Céu Azul Alimentos’ main
activity is poultry breeding,
but it also operates in livestock, production of feed for
beef cattle, and agriculture.
The company operates
the full poultry cycle, from
breeding stock production
and hatcheries to mills producing feed for each specific
phase of the bird’s life. Céu
Azul has its own farms and
installed slaughter capacity
of 460,000 birds/day. The
company operates systems
to control and guarantee
quality, with full HACCP
implementation. It exports
to several countries and
regional blocs, including
destinations that have
specific rules, and it supplies
Islamic communities with
Halal-compliant products.
Céu Azul Alimentos Ltda.
Rua Laura Maiello Kook,
300 - Sorocaba - SP
CEP 18052-445
Tel.: 55 15 2101-3414
Fax: 55 15 2101-3411
www.ceuazul.ind.br
Luciane Del Rio Nunes
Exports
exportsales@ceuazul.ind.br
Adriano Frizon - Brazil
adriano.frizon@brasilfoods.
com.br
27
Coopavel
Coopavel operates a diversified line of poultry products,
ranging from whole chickens
to a great variety of cuts.
It is one of the poultry
cooperatives that most
invest in technological innovation, seeking to improve
productivity and product
quality in poultry farms. The
results of these efforts are
presented to producers each
year at the Coopavel Rural
Show, a well-attended technology fair. The cooperative
also created the Coopavel
University to provide training
and promote continuous improvement for the
workforce of its associates
and partners.
Copacol
Cooperativa Agroindustrial
Consolata (Copacol) slaughters more than 300,000
birds per day, of which
60% are sold domestically
and 40% in more than 30
countries on five continents.
Production carries the
following certifications:
ISO-9001, BRC – Food
Products and HACCP –
Hazard Analysis and Critical
Control Points. With annual
revenues of R$998 million,
Copacol invests continuously
in processes related to egg
incubation, advanced
technical assistance and the
industrial process. It has 11
grain silos to supply its more
than 4,500 members.
Coopavel - Cooperativa
Agropecuária Cascavel
Ltda.
BR 277, Km 582
Cascavel - PR
CEP 85818-560
Tel.: 55 45 3218-5000
Fax: 55 45 3218-5218
www.coopavel.com.br
Copacol - Cooperativa
Agroindustrial Consolata
Rua Des. Munhoz de Mello,
176 - Cafelândia - PR
CEP 85415-000
Tel.: 55 45 3241-8080
Fax: 55 45 3241-8181
www.copacol.com.br
Carlos Alberto Cruz
Export Manager
friaves@coopavel.com.br
Valter Pitol - President
diretoria@copacol.com.br
Valdemir Paulino dos Santos
Commercial Manager
paulino@copacol.com.br
COPAGRIL
Poultry is Copagril’s main
business, although the
industrial cooperative is also
an important producer of
grain, feed, pork and milk.
Copagril’s poultry unit has
the capacity to slaughter
160,000 birds per day in
an industrial plant of about
20,000 square meters of
constructed area. The project
was conceived as an integrated operation, aiming for
better utilization of inputs
and maximizing potential of
the region where it operates.
Copagril has its own feed
mill with sufficient capacity
to meet all the demands of
the company’s various integrated agricultural activities,
and is authorized to export
to major consumer markets
around the world.
Cooperativa Agroindustrial
Copagril
Rodovia PR 467, KM 26,1
Marechal Cândido Rondon,
PR - CEP 85960-000
Tel.: 55 45 3284-7500
www.copagril.com.br
José de Lima
Poultry Sales Manager
comercial@copagril.com.br
Diplomata
Diplomata, one of the 10
largest Brazilian chicken
exporters, is present on
all continents. It has some
1,500 integrated producers
and fully verticalized operations, with broiler parent
stock farms, hatcheries,
slaughter (average of about
500,000 birds per day) and
processing. Most units have
ISO 9001:2000 certification.
The slaughterhouse at Xaxim
had its BRC (British Retail
Consortium) certificate
reconfirmed in 2009 with
grade A. Diplomata also
has laboratories for HACCP
analysis.
Diplomata S.A. Industrial e
Comercial
BR 277, Km 599
Cascavel - PR
CEP 85819-000
Tel.: 55 45 3321-3000
Fax: 55 45 3321-3091
www.diplomata.ind.br
Eduardo Almeida - Trader
eduardo.almeida@diplomata.com
Doux Frangosul S.A.
Agro Avícola Industrial
Rua Buarque de Macedo,
3620 - Montenegro - RS CEP 95780-000
Tel.: 55 51 3632-0500
Fax: 55 11 3632-5444
http://www.doux.com/-Thegroup-.html
Rodrigo Ribeiro - Trader
rodrigo.ribeiro@diplomata.
com
Arnauld Delaby
Export General Manager
business@doux.com.br
Frederico Kaefer
Export Director
frederico.kaefer@diplomata.
com
Julian Carpenedo - Trader
julian.carpenedo@diplomata.com
Diórgenes Gazola - Trader
Diorgenes.gazola@diplomata.com
28
Doux Frangosul
One of the largest food
companies in Brazil, Doux
Frangosul is today one of
the three largest Brazilian
exporters of poultry cuts,
selling to over 120 countries.
Since 1998 it has been
part of the Doux Group, a
French poultry producer and
exporter. This has allowed
the Brazilian company to
increase its participation
in various markets. The
company operates in the
production and slaughter
of poultry. It produces
processed food products and
prepared and frozen meat.
Doux Frangosul produces
and exports conforming to
international quality and
health standards as required
by the OIE and the European
Union. Company production
units also include procedures
for HACCP analysis.
FRINAL
Frinal today slaughters
90,000 birds per day and
exports approximately 50%
of its production. In 2009,
the company exported more
than 23,000 tonnes to over
30 countries. Frinal production is verticalized and
includes breeding parent
birds, producing fertile eggs,
incubation, production of
balanced feed, slaughterhouse, cutting room and
processed meat products.
The company has its own
feed mill and works with
Halal slaughter for products
destined to Islamic communities. Frinal has HACCP
certification.
FRINAL S/A - Frigorífico e
Integração Avícola
RSC 470, km 225
Garibaldi - RS - Brasil
CEP 95720-000
Tel.: (55) 54 3388 1588
www.frinal.com.br
Luiz F. de Pinedo Roman
Ross - Commercial Director
zico@frinal.com.br
Alice Roman Ros Cobalchini
Export Manager
alice@frinal.com.br
Globoaves
Globoaves is present
at every stage of the
poultry supply chain, and is
authorized to export to EU
countries and Russia. Among
the many quality programs
adopted at company production units, the two main
ones are Good Manufacturing Practices (GMP) and
HACCP certification. These
ensure that the slaughterhouses operate with the
strictest sanitary standards
in the market. Globoaves entered the field of processed
chicken meat products and
pre-prepared foods with the
launch of the Valesul brand.
The company also owns
brands such as Nhô Bento
(free range chicken) and Villa
Germânia (for special ranges
of poultry such as duck,
goose, Angolan chicken and
free range chicken).
LAR
With 8,648 members, the
Lar cooperative slaughters
137,000 birds per day and
sells to customers in Brazil
and abroad. It is present
in over 30 countries, with
different types of chicken
cuts and pre-prepared items.
Several quality programs
are operated including ISO
9001, BRC (British Retail
Consortium and HACCP
– Hazard Analysis and
Critical Control Points. Lar
operations are significantly
verticalized to ensure product traceability throughout
the process, from grain
planting to transportation of
the final product, so assuring complete safety for the
consumer.
Cooperativa Agroindustrial
LAR
Rodovia BR 277 Km 653
Matelandia PR
CEP 85887-000
Tel.: 55 45 3264 8800
Fax: 55 45 3264 8801
www.lar.ind.br
Kaefer Agro Industrial Ltda.
(Globoaves)
Rodovia BR 467 Km 03
Cascavel - Paraná
CEP 85817-010
Tel.: 55 45 3218-2000
Fax: 55 45 3218-2008
www.globoaves.com.br
Irineo da Costa Rodrigues
President
irineo@lar.ind.br
Eduardo Kaefer
Foreign Trade Director
eduardo@globoaves.com.br
Jair José Meyer
Commercial Manager
meyer@lar.ind.br
Giovana Rosas
Export Manager
giovanarosas@lar.ind.br
Minerva Dawn
Farms
This is a joint venture
between Minerva SA and
Dawn Farms, an Irish
company specialized in the
production of processed
foods. Minerva Dawn Farms
was created with the goal of
being a flexible agribusiness,
focusing on the development of exclusive products
in small or large volumes,
mainly for the global food
service and food industry
markets. Equipped to handle
chickens, turkeys and other
proteins, its US$40 million
factory has a laboratory and
environmental and sustainability control systems. The
company operates a quality
system based on HACCP
(Hazard Analysis and Critical
Control Points), Standard
Operating and Hygiene
Procedures and Good
Manufacturing Practices.
Minerva Dawn Farms
Indústria e Comércio de
Proteínas S.A.
Rua João Ribeiro do
Nascimento, 355, Chácara
Minerva - Barretos - SP CEP 14781-530
Tel.: 55 17 3321 8000
Fax: 55 17 3321 8080
www.mdfbr.com
Roberto Denuzzo
CEO – Chief Executive
Officer
rdenuzzo@mdfbr.com
Minuano
The Companhia Minuano de
Alimentos was founded in
1946 as a small packaging
company, then 10 years
later started producing day
old chicks. In the 1970s it
became one of the largest
Brazilian poultry producers.
Minuano was one of the
founders of the former Brazilian Association of Chicken
Producers and Exporters
(Abef) and one of the first
companies to export whole
chicken and cuts to Europe,
Japan and the Middle East.
Today, it has an industrial
complex with three abattoirs, two processing plants,
a feed mill, hatcheries, a
breeding farm for broiler and
layer parent birds, and an
egg distribution center.
Cia Minuano de Alimentos
Rua Carlos Filho, 918
Lajeado RS
CEP 959000-000
Tel.: 55 51 3710 2277
www.minuano.com.br
Contact: Darlei Forest
Export Department
export@minuano.com.br
Pif Paf
With three plants and
about 50,000 customers
in Brazil and abroad, Pif
Paf Alimentos operates
in poultry breeding, the
processing of meat-based
products and the sectors
of ready-made pastas and
pizzas. The company holds
a number of certificates
including ISO 9002, and
received top grade for its
Quality Management System
under NBR ISO 9001:2000
from the BVQI certification authority. Since 2001
Pif Paf has developed a
Quality Control Circle (QCC)
process whereby groups of
employees get together to
improve questions related
to safety and personal and
professional motivation and
development.
Rio Branco Alimentos S.A.
(Pif Paf)
Rua Raja Gablagia, 4091
Belo Horizonte - MG
CEP 30350-577
Tel.: 55 31 3348-3524
Fax: 55 31 3348-3525
www.pifpaf.com.br
Edvaldo José Campos
Commercial Director
edvaldo@pifpaf.com.br
rigor ALIMENTOS
With the acquisition of
two new facilities, Rigor
Alimentos will start 2011
with capacity to slaughter
more than 400,000 birds
per day. The company’s goal
is to increase its participation in the international
market. Exporting since
2008, Rigor today mainly
serves customers in Asia,
the Middle East, Africa and
Central America. The company is also investing to join
the group of meatpackers
that sells into the European
Community market. Since
2007 the company has
operated partnerships in the
areas of breeding parent
birds and the incubation of
fertile eggs for supplying to
poultry farmers.
Rigor Alimentos Ltda
Av. Brig. Faria Lima, 1912
7G - São Paulo - SP
CEP 01451-907
Tel./Fax: 55 11 3034-5888
www.rigor.com.br
Carlos Eduardo De Grossi
International Business
Manager
degrossi@rigor.com.br
Gustavo H. D. Untar
Export Manager
gustavo@pifpaf.com.br
Leonardo Medina
Exports
lmedina@mdfbr.com
29
Rivelli
Founded in 1985, Rivelli Alimentos operates in chicken
breeding, slaughter, processing and marketing. It sells
whole birds, specialty cuts,
offal and processed meat in
various types of packaging.
It complies with all official
requirements, ensuring high
standards of quality and
health through sophisticated
management and control
programs such as HACCP,
GMP and Standard Operating and Hygiene Procedures.
The philosophy is to reinvest
resources in the company
itself, in areas like research
and development and
training and specialization
for staff.
Nogueira Rivelli Irmãos
Ltda. (Rivelli Alimentos)
Rodovia BR 040, Km700
Barbacena MG
CEP 36204-749
Tel.: 55 32 3339-0155
Fax: 55 32 3339-0102
www.rivelli.ind.br
Marcelo Assunção de
Oliveira - Sales Director
marcelo@rivelli.ind.br
Sadia
One of the world’s largest
producers of frozen and
chilled foods, Sadia is leader
in all segments in which
it operates and is present
in over 100 countries. In
poultry, Sadia operates
throughout the supply chain.
Seara – Cargill
Seara Alimentos is Brazil’s second largest producer and exporter of poultry products. In January of 2010 it became part
of the Marfrig group and incorporated the operations of the
Mabella, Pena Branca, Da Granja, Eliane and Penasul brands.
Seara’s portfolio comprises over 300 processed and 200 fresh
products, ranging from whole birds and special cuts of chicken
and turkey, plus processed and heat-treated pork products.
Operations are governed by several quality and
Sadia S.A.
Rua Fortunato Ferraz, 659
São Paulo - SP
CEP 05093-901
Tel.: 55 11 2113-3888
Fax: 55 11 2113-3300
www.sadia.com
Seara Alimentos S.A.
Av. Vereador Abrahão João
Francisco, 3655
Itajaí - SC - CEP 88307-303
Tel.: 55 47 3344-7700
Fax: 55 47 3344-7707
www.seara.com.br
Paulo Monfradini - Americas
pmonfradini@sadiachile.cl
Wilson Arikita
Export Director
wilson.arikita@marfrig.com.br
Bruno Medeiros
Bruno.medeiros@sadia.
com.br
Thiago Orso
Thiago.orso@sadia.com.br
Africa
Mercedes Dallabona - Japan
mercedes.dallabona@sadia.
com.br
Celio Cella - China
celio.cella@sadia.net.cn
Fred Cheng - South Pacific
fred.cheng@sadia.net.cn
Hugo Gauer - Eurasia
hugo.gauer@sadia.com.br
Ana Maria Costoya
ana.costoya@sadia.com.br
Everton Janes
everton.janes@sadia.com.br
Luis Ferrata
luis.ferrata@sadia.com.br
Europe
Patrício Rohner - Middle
East
patricio@sadia.ae
30
Fabio Bonassi
Regional Export Manager
Middle East, Eurasia and Northern Africa
fabio.bonassi@seara.com.br
Oscar Pizzato
Regional Export Manager
Europe, Americas and Africa
oscar.pizzato@seara.com.br
Sertanejo
The Sertanejo Alimentos
group currently has slaughter capacity of 220,000
birds per day, producing
35 tonnes of chicken meat
products. The company’s
average annual turnover is
R$287 million. Most recent
investments were for the
modernization, expansion
and implementation of
integrated warehouses,
plus new partnerships with
producers. Close attention
to chicken breeding and
production process has
resulted in quality levels
that demonstrate the excellence of the products and
qualify them for export to
Asia, the European Union,
North America and Africa.
The company has fully
implemented 5-S, GMP and
HACCP quality programs.
Sertanejo Alimentos S.A.
Rua das Palmeiras, 34
Guapiaçu - SP
CEP 15110-000
Tel./Fax: 55 17 3214-5300
www.gruposertanejo.com.br
Zuleide Souza
Export Department
zsouza@baldan.net
Super Frango
SuperFrango has been in the
market for 18 years and is
now firmly established as
one of the most important
in Brazilian agribusiness in general, and in
particular for the production
of poultry-based foods.
With slaughter capacity of
320,000 chickens per day,
SuperFrango invests heavily
in processes for raw material
classification to generate
production excellence and
offer safe, high-quality products. The company has Halal
and HACCP certification,
thus enabling it to export to
much of the world, including
countries with Muslim
communities. It is currently implementing energy
conservation programs in all
agro-industrial operations to
reduce emissions harmful to
the environment.
Super Frango - Abatedouro
São Salvador Ltda
Rodovia GO, 156, Km 06
Itaberaí - GO
CEP 76630-000
Tel.: 55 62 3375-7000
www.superfrango.com.br
Enoc Mendonça Neto
Commercial Exports
enoc@superfrango.com.br
EGG
Exporters
鶏卵輸出業者
tramonto
The Tramonto Agroindustrial complex comprises
a slaughterhouse, a feed
mill and a production team
consisting of 235 integrated
farmers. The company began
operations in 2007 with the
primary aim of meeting the
demand for products with
high quality and greater
added value in Japan and
the European Union. Before
long the Tramonto brand
became synonymous with
quality in fresh poultry meat
in both these markets. Today
the company exports to several destinations and excels
in special chicken cuts. The
company now employs over
1,450 workers, up from 250
when it started operations.
Tramonto Agroindustrial
S.A.
Estrada Geral Nova Roma
S/N - Morro Grande - SC
CEP 88925-000
Tel.: 55 48 3531-0202
Fax: 55 48 3531-0202
ext 218
Felipe Macedo
Commercial Director
felipe@tramontoalimentos.
com.br
tyson foods
Tyson Foods, a US-based
company, is one of the largest poultry processors in the
world, and also works with
beef, pork and prepared
foods in general. It is a
leader in the retail and food
services sectors in the markets where it is present, and
employs 107,000 employees
in more than 300 units
in the United States and
offices around the world.
The company’s international
division spans 18 countries.
Entering the Brazilian poultry production sector is part
of Tyson’s global expansion
strategy, given that all three
units operating in Brazil are
qualified to export.
Tyson do Brasil Alimentos
Ltda.
Al. Dr. Carlos de Carvalho,
555 17º andar
Curitiba - PR
CEP: 80430-180
Tel.: 41 3259-5000/5090
Fax: 41 3259-5050
Raphael Martins
Commercial Director
José Charl Noujaim
Export Manager
Jose.noujaim@tyson.com
Unifrango
Unifrango was created in
2001 and now comprises
19 companies that together
hold first place in Brazil
for daily production of
chicks, and third position
in poultry slaughter. The
group operates throughout
the poultry supply chain,
from egg incubation to the
supermarket gondola. Unifrango currently exports to
over 120 countries. Ensuring
animal health and welfare
are permanent Unifrango
goals, to make sure that only
the very best products are
exported. The group is currently investing in improving
its export logistics.
Unifrango Rua Piratininga, n° 813,
5° andar - Centro
Centro Empresarial
Martinhago - Maringá - PR CEP 87013-100
Tel.: 55 44 2103-6600
Fax: 55 44 2103-6632
www.unifrango.com
Pedro Henrique de Oliveira
Chief Executive Officer
unifrango@unifrango.com
Schyene Ritter
Foreign Market
exportacao@unifrango.com
Vossko
Vossko do Brasil produces
around 800 tonnes per
month of poultry products.
Of this 80% is allocated to
company headquarters in
Germany, and the remaining
20% goes to European customers. The company processes industrial products,
prepared and frozen foods.
These are about 50 different
preparations, cooked or
roast according to client
requirements. The agroindustrial plant has HACCP
analysis processes and
follows hygiene standards
laid down by the European
Union. Since August 2006
the company has also had
IFS and BRC certification.
Vossko do Brasil Alimentos
Congelados Ltda.
Rua Acy Aviano Varela
Xavier, s/nº
Lages - SC - CEP 88517-580
Tel.: 55 49 3221-2300
Fax: 55 49 3221-2301
www.vosskodobrasil.com.br
Joachim Gerecht
Export Manager
joachim@vosskodobrasil.
com.br
Zanchetta
The Alliz brand is part of the
Grupo Zanchetta, one of
the largest slaughterhouse
operations in Brazil. The
company’s new meatpacking
plant, opened in 2008, is
widely regarded as one
of the most modern and
productive in Brazil and
should help place the brand
among the 10 largest in
Brazilian poultry, in terms
of volume of slaughter
and chicken meat export.
Sources are identified and
controlled throughout the
entire production process,
from poultry breeding farms
to transportation of the
finished product, so ensuring
traceability. Alliz products
carry HACCP certification
and are sold in Brazil and
in major world markets
including the Americas, the
Middle East, Europe, Russia,
Japan, Singapore, China
and Africa.
asa - Aviário Santo
Antônio
Av. Barbacena, 70 - Barro
Preto - CEP 30190-130
Belo Horizonte - MG
Tel.: 55-31-3047-4382
E-mail: asaeggs@asaeggs.
com.br
GRANJA mantiqueira
www.granjamantiqueira.
com.br
Tel.: 55 21 2136-1900
E-mail: leandropinto@
granjamantiqueira.com.br
Zanchetta Alimentos Ltda.
Rodovia SP 129, Km 22
Boituva - SP
CEP 18550-000
Tel.: 55 15 3363-9600
www.zanchetta.com.br
Carlos Augusto Zanchetta
Director
carlos@zanchetta.com.br
Walmor Koller
Export Manager
Walmor.koller@zanchetta.
com.br
CIA Minuano S.A.
Liberato Salzano Viera
Cunha 115 - São Cristóvão
Lajeado - RS
CEP - 95900-000
Tel.: 55 51 3714-9400
Fax: 55 51 3714-9431
E-mail: export@minuano.
com.br
Naturovos
RST 470 Km 260
Salvador do Sul - RS
Tel.: 55 51 3836-5500
E-mail: naturovos@naturovos.com.br
31
No less than 86% of all
Brazilian chicken production
facilities are located in the
South and Southeast of the
country, some 3,500 km
from the Amazon biome.
The few producers in the
Center-West do not pose
any threat to the rainforest.
「ブラジルの養鶏・鶏肉産業は、
アマゾ
ン生物群系から3500km離れた南部・
東部地方に集中している
（86％）
。
中
央・西部地方にある少数の生産施設は
森林破壊に影響しない。
」
32