Region 6 Meeting Deckfinal

Gear Up for 2015-16
with PepsiCo
REGION 6
March 2015
1
Executive Summary
• Frito-Lay has plans in place to increase capacity on key Reduced Fat products for the fall 2015-16 School Year.
• We will discontinue slow moving products and continue offering solid replacements to drive your menu
participation and a-la-carte sales.
• New Items coming this Fall will offer exciting new opportunities to build your programming options.
 Reduced Fat Fritos will offer a new WGR solution for Menus.
 Beverage focus will be led by the Naked Juice, Tropicana, and IZZE brands.
 Naked Juice 10oz will go through a case pack change active August 2015.
• Support Tools and Resources are available to help deliver growth.
 2015 Summer Program
 2014-15 2nd Semester Programs Available now
 Appendix with Additional Support Materials
2
The 2014-15 School Year came with production challenges around our
most popular Reduced Fat Products.
Reduced Fat Tortilla Chip
orders more than doubled
during 2014-15 School Year
which exceeded our capacity.
To Support the Business,
Frito-Lay activated
several
short term solutions
to minimize cuts
 Optimized Shifts
 Produced excess
Inventory during
Winter Break
 Temporarily disco’d
select product to
focus on top sellers
 Provided
Replacement
Recommendations
Thank you for your patience through these 2014-15 SY challenges.
3
Frito-Lay Supply Chain has a solid plan to address product needs for the
2015-16 school year.
We will execute two key actions to increase single serve bag capacity on
our RF flavored and unflavored Tortilla Chip line to
meet demand for School Year 2015-16:
Add 4 High
Speed Baggers
(Lynchburg, VA)
Our plans will increase
36%
capacity by
or 125K lbs. per week.
Discontinue
Bulk Reduced Fat Tostitos
(Fall 2015)
These Actions allow us to meet
current demand and future growth.
4
We have solid replacements for RF Tostitos Bulk
WILL BE
DISCONTINUED
FALL ‘15
Oven Baked Scoops
Bulk: UPC # 28400 - 43291
Reduced Fat Tostitos® Crispy Rounds Tortilla Chips
SVL: UPC # 28400 - 18792
LSS: UPC # 28400 - 30103
Reduced Fat Fritos® Corn Chips
Bulk: UPC # 28400 - 57766
5
We also have solutions for the Munchies Crackers
WILL BE
DISCONTINUED
FALL ‘15
SunChips® Snack Mix (both SVL)
Harvest Cheddar
UPC # 28400 - 30820
Garden Salsa
UPC # 28400 - 30821
Quaker® Snack Mix
SVL: UPC # 28400 - 36308
6
Oven Baked Ruffles will support your Smart Snack Program today
and in the fall.
Bringing back an old favorite.
Single Serve National Launch: January 26, 2015
7
Not NEW to Frito-Lay, but new in your Market Area
- Don’t forget to list on your Bid
GTIN-14
CASE
CASE UPC PRODUCT DESCRIPTION
36098
43578
PACKAGE
UNITS OZ WEIGHT
CHEETOS® FANTASTIX WHOLE GRAIN RICH CHILI CHEESE
104
1
CHEETOS® FANTASTIX WHOLE GRAIN RICH HOT
104
1
1.25 Grain Equivalent
8
Introducing a new way to grow Meal Participation:
Reduced Fat Fritos® Bulk
Whole Grain Rich
Applicable for
Reimbursable Meal
Only
1oz = 1.25oz Grain Equivalent
1.4oz = 2oz Grain Equivalent
9
2015 Beverage Innovation is driven by flavor expansions
Naked Juice Flavor Explosion
With the past success of 10oz launch,
Blue Machine will be added to the MS/HS offerings.
Compliant in
High Schools
and Middle
Schools.
Launch Timing: August 2015
Case UPC: 00082592-01017-6
Serving Size: 10oz
100% Juice
10
Naked Juice will drive more efficiencies with a case pack change
Naked Juice 10oz Cases are converting
from 8 count to 12 count
Fall 2015
Product
Old Code (8ct)
New Code (12ct)
*good through July 2015
*Starts August 2015
Green Machine
63076
63397
Strawberry Banana
63071
63395
Mighty Mango
63072
63398
Berry Blast
63117
63399
N/A
01017
Blue Machine
11
Frito-Lay is focused on summer products today.
In support of your
Summer Food Program,
We are featuring 7 items
with a $2.00/case Rebate Coupon
program for 8 weeks.
National Distribution for Summer ‘15
 RF Doritos® Nacho
 RF Doritos® Cooler Ranch
 RF Doritos® Spicy Sweet Chili
 Oven Baked® Tostitos® Scoops
 Oven Baked® Ruffles® Cheddar Sour Cream
 Oven Baked® Cheetos® Crunchy
 Quaker® Chewy Maple Brown Sugar
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
12
Be sure to take advantage of these other programs available
today
Smart Snack Incentive for cafeteria staff
to support merchandising excellence.
Promotion for Tray/Smart Snack products
linked to special event.
Upcoming: Earth Day – Sun Chips Snack Mix
13
For Your Business
14
Appendix
•
•
•
•
•
•
•
Allocation Letter
Pricing Letter
Master Stock Guide with Distributor Codes
Product Check List
Summer Feeding Rebate
Rack it Smart Promotion
Special Days Rebate
15
Product Options for your Operations for the
2015-16 School Year
Product
Case UPC
Tray
A-la-carte
Smart
Snacks
Case UPC
Product
Doritos Reduced Fat
Nacho Cheese
28400-31748
Oven Baked Lays
Regular
28400-35625
Doritos Reduced Fat
Cool Ranch
28400-36096
Oven Baked Lays
BBQ
28400-32078
Doritos Reduced Fat
Spicy Sweet Chili
28400-49093
Oven Baked Lays Sour
Cream & Onion
28400-33627
Cheetos Reduced Fat
Puffs Cheddar
28400-21910
Rold Gold Heartzels
28400-15940
Smartfood Delights
28400-25566
Cheetos Reduced Fat
Puffs Flamin Hot
28400-21912
SunChips Snack Mix
Harvest Cheddar
28400-30820
Reduced Fat Tostitos
SVL or LSS
SVL:28400-18792
LSS: 28400-30103
28400-21642
SunChips Snack Mix
Garden Salsa
28400-30821
Oven Baked Cheetos
Regular
28400-30993
Quaker Kids Mix
28400-36308
Oven Baked Cheetos
Flamin Hot
Cheetos Fantastix
Chili Cheese
28400-36098
Cheetos Fantastix
Flamin Hot
28400-43578
Oven Baked Tostitos
Scoops Bulk
28400-42391
Oven Baked Tostitos
Scoops SVL
28400-42537
Tray
A-la-carte
Smart Snacks
New Products for Fall 2015-16 School Year
Oven Baked Ruffles
Cheddar & Sour Cream
28400-56882
Reduced Fat Fritos
Bulk
28400-57766
Ensure these items are listed on your BID
Earn $2.00 PER CASE REBATE ALLOWANCE
on all pre-booked Qualified FRITO-LAY products. (the Summer 7)
Must Pre-Book by April 10, 2015
Product Must Ship during the 8 weeks of your summer program.
CRITERIA:
1. An operator must identify and purchase qualified product from an eligible Broadline Distributor –
foodservice or vending
2. An operator must purchase 80% of the pre-book order to qualify for the rebate
3. An operator will be paid on pre-booked cases of qualified product that ship during the promotion timing
4. A 5 case minimum purchase required to qualify for rebate
Summer Feeding Program Name: _________________________________
Check Address: ________________________________________________
City, State, Zip: ________________________________________________
Phone: ______________________Contact Name: ________________________________
Distributor Name: Gordon Food Service
Return to: Margaret Quinn, margaret.quinn@pepsico.com, Fax 317-288-4114
List your requested cases and dates needed in the columns below.
Reminder: You must take delivery of 80% of your pre-booked order to qualify for the rebate.
GFS will provide reporting and PepsiCo will process the rebate on your behalf.
$2.00/Case Rebate for 8 Weeks Only
List Your 8 Week Program Dates →
GFS
Code #
Week 1
Date:
Week 2
Date:
Week 3
Date:
Week 4
Date:
Week 5
Date:
Week 6
Date:
Week 7
Date:
Week 8
Date:
DORITOS® REDUCED FAT WHOLE
GRAIN RICH NACHO CHEESE
Tortilla Chips
Mgr. # 31748 / OEG 1.5
DORITOS® REDUCED FAT WHOLE
GRAIN RICH COOL RANCH®
Tortilla Chips
Mgr. # 36096 / OEG 1.5
DORITOS® REDUCED FAT WHOLE
GRAIN RICH SPICY SWEET CHILI
Tortilla Chips
Mgr. # 49093 / OEG 1.5
OVEN BAKED TOSTITOS®
WHOLE GRAIN RICH SCOOPS!®
Tortilla Chips
Mgr.# 18792 / OEG 1.25
OVEN BAKED CHEETOS®
SNACKS
Cheese Flavored Snacks
Mgr. # 21642
OVEN BAKED RUFFLES® Ridged
Potato Crisps Cheddar & Sour
Cream Chips
Mgr. # 56882
QUAKER Maple Brown Sugar
Chewy Bars
Mgr. # 31441 / OEG 1
TOTALS
Program rebates will be paid out via a Rebate Check 45 days after submission.. 5 case minimum for payout. No deductions off invoice price. PepsiCo FS reserves the
right to amend or terminate this promotion at any time upon notice to the SUMMER FEEDING PROGRAM. Must purchase from an eligible Foodservice Broadline
Distributor. Customer will be paid on pre-booked cases that shipped during promotion timing.
©2015 Frito-Lay North America, Inc.
Sign up today for case rebate to drive excitement to your menus and alacarte program.
Earn $2.00/case on qualified products purchased during promotion timeframe.
Proof of Purchase is required.
Add a ray of
sunshine with
SunChips®
Snack Mix
Promotion Timing: March 25 – April 30
Qualified Products
April:
Description
Case UPC
SunChips® Snack Mix Harvest Cheddar 000-28400-30820-5
SunChips® Snack Mix Garden Salsa
000-28400-30821-2
©2015 Frito-Lay North America, Inc.
Case Pack
104/0.875oz
104/0.875oz
Distributor Code
ADD HERE
ADD HERE
Rebate Coupon
PAYMENT REQUEST FORM
ATTACH COPY OF FOODSERVICE INVOICE
School District: _____________________________________
Submit this page along with
Proof of Purchase to:
Address: ____________________________________________
PepsiCo Foodservice
Special Days Promotion
7701 Legacy Drive
Mail Stop 3C-302
Plano, TX 75024
City, State, Zip: _______________________________________
Contact Name & Phone Number: ________________________
Foodservice Distributor: _______________________________
PayOut:
K12 Schools Coupon
SunChips® (HC/GS) _______ x $2.00 = $ _______
TOTAL = $ _______
PROGRAM REQUIREMENTS TO QUALIFY FOR CASE REBATE:
1.
2.
3.
4.
5.
6.
Receive $2.00 off per case for Sun Chips Snack Mix (Harvest Cheddar & Garden Salsa) on purchases made March 25 – April
30, 2015.
Product must be purchased from an authorized Foodservice Distributor; and proof of purchase from the foodservice
distributor must be included with rebate request form.
Please allow 4-6 weeks for payment after receipt & verification of claim. No deductions off invoice price.
This coupon is only available to K12 School Districts
Contracted Accounts are not eligible for the program.
Requests must be postmarked by May 30, 2015.
QUALIFIED PRODUCTS
March 25 – April 30, 2015
Description
SunChips® Snack Mix Harvest Cheddar
SunChips® Snack Mix Garden Salsa
Case UPC
000-28400-30820-5
000-28400-30821-2
All trademarks are owned by PepsiCo, Inc., its affiliates or subsidiaries. © 2015
Case Pack
104/0.875 oz
104/0.875 oz
Please Return To: margaret.quinn@pepsico.com
District Name/State:
Director Name/Phone #:
Distributor:
Approved Schools:
1)
2)
3)
4)
5)
Signature
Date
*National Accounts (i.e. those managed by Aramark, Compass and Sodexo)
are NOT eligible for this promotion unless approved by Corporate. PepsiCo
FS reserves the right to amend or terminate this promotion at any time upon
notice to the FS Director of the participating district. District must purchase
from an eligible Foodservice Broadline Distributor.
All trademarks are owned by Frito-Lay North America, Inc. ©2014
PepsiCo Foodservice 2014-2015 K12 Channel Master Stock List
PepsiCo Contact: Margaret Quinn (219)765-7139 margaret.quinn@pepsico.com
GFS
Item #
Stanz
Item #
Comm.
Item #
PepsiCo
Item #
36098
36098
CHEETOS® FANTASTIX CHILI CHEESE
NA
NA
43578
CHEETOS® FANTASTIX CHILI HOT
537871
38207
21910
21910
537881
38206
21912
541502
38718
456090
38219
788670
38217
Suggested
Menu Item
Description
Sodium
oz. eq. Grain
Whole
Per
at 16 g /
Grain Rich Serving
serving
(mg)
Meets the
Suggested
NEW USDA
Ala Carte
Competitive
Sales Price
Foods Rule
Pack
Size

104
1 oz.

200
1.25

$0.75

104
1 oz.

200
1.25

$0.75
CHEETOS® REDUCED FAT PUFFS

72
.7 oz.

135
1

$0.75
21912
CHEETOS® REDUCED FAT PUFFS FLAMIN' HOT

72
.7 oz.

135
1

$0.75
36096
36096
DORITOS® REDUCED FAT TORTILLA CHIPS COOL RANCH

72
1 oz.

160
1.5

$0.75
31748
31748
DORITOS® REDUCED FAT TORTILLA CHIPS NACHO CHEESE

72
1 oz.

200
1.5

$0.75

FRITO-LAY
NA
49093
49093
DORITOS® REDUCED FAT TORTILLA CHIPS SPICY SWEET CHILI
191090
21642
21642
OVEN BAKED CHEETOS® CHEESE SNACKS CRUNCHY
338670
30993
30993
OVEN BAKED CHEETOS® CHEESE SNACKS CRUNCHY HOT
575570
32077
32078
OVEN BAKED LAY'S® POTATO CRISPS BBQ
44394
44395
OVEN BAKED LAY'S® POTATO CRISPS BBQ
33624
33625
OVEN BAKED LAY'S® POTATO CRISPS REGULAR
44395
44396
OVEN BAKED LAY'S® POTATO CRISPS REGULAR
33627
33627
OVEN BAKED LAY'S® POTATO CRISPS SOUR CREAM & ONION
Bonus
Bonus
712550
38214
714230
712560
38273
192331
405983
Bonus
1 oz.

180
1.5

$0.75
.875 oz.
no
200
1.25

$0.75
104
.875 oz.
no
190
1.25

$0.75
60
.875 oz.
no
170
n/a

$0.75
64
1.125 oz.
no
220
n/a

$1.00
60
.875 oz.
no
115
n/a

$0.75
64
1.125 oz.
no
150
n/a

$1.00
60
.875 oz.
no
140
n/a

$0.75
60
.8 oz.
no
200
n/a

$0.75
64
1.125 oz.
no
190
n/a

$1.00
56882
56882
OVEN BAKED RUFFLES® RIDGED POTATO CRISPS CHEDDAR & SOUR CREAM
712540
44398
44398
OVEN BAKED LAY'S® POTATO CRISPS SOUR CREAM & ONION
696871
42537
42537
OVEN BAKED TOSTITOS® TORTILLA CHIPS SCOOPS

72
.875 oz.

125
1.25

$0.75
42391
OVEN BAKED TOSTITOS® TORTILLA CHIPS SCOOPS (bulk)

4
16 oz.

140
1.5

n/a
NA
57766
REDUCED FAT FRITOS® CORN CHIPS (bulk) NEW FALL 2015!

8
16 oz.

170
1.25
no
n/a
31806
36308
QUAKER® SNACK MIX KIDS MIX - WGR

104
0.875

150
1

$0.75
29641
29641
REDUCED FAT MUNCHIES™ BAKED SNACKS CRACKERS HOT

104
0.9 oz.

160
1

$0.75
31801
15940
ROLD GOLD® PRETZELS HEARTZELS WHOLE GRAIN RICH

104
0.7 oz.

200
1

$0.75
25566
SMARTFOOD® DELIGHT WHITE CHEDDAR POPCORN
Bonus
72
.5 oz.

110
n/a

$0.75
30821
30821
SUNCHIPS® MULTIGRAIN SNACK MIX GARDEN SALSA

104
.875 oz.

170
1.25

$0.75
660962
30820
30820
SUNCHIPS® MULTIGRAIN SNACK MIX HARVEST CHEDDAR

104
.875 oz.

200
1.25

$0.75
696900
36445
36445
SUNCHIPS® MULTIGRAIN SNACKS GARDEN SALSA (menu only)

104
1 oz.

150
1.25
no
n/a
11152
11152
SUNCHIPS® MULTIGRAIN SNACKS HARVEST CHEDDAR (menu only)

104
1 oz.

210
1.25
no
n/a
18792
18792
TOSTITOS® REDUCED FAT TORTILLA CHIPS CRISPY ROUNDS

104
.875 oz.

105
1.25

$0.75
30103
30103
TOSTITOS® REDUCED FAT TORTILLA CHIPS CRISPY ROUNDS - 2 Grain

64
1.45 oz.

180
2

$0.75
18793
TOSTITOS® REDUCED FAT TORTILLA CHIPS CRISPY ROUNDS (Bulk)

8
16 oz.

120
1.5

n/a
NA
40394
Bonus
72
104
NA
251670
660971
893711
38205
641721
105260
40402
284751
525922
QUAKER®
147891
36761
185822
36768
147911
36763
147881
152889
35991
879751
31185
QUAKER CHEWY® 90 CALORIE GRANOLA BARS – PEANUT BUTTER

96
0.84 oz.

120
0.50

$0.50
31186
QUAKER CHEWY® 90 CALORIE GRANOLA BAR CHOCOLATE CHUNK

96
0.84 oz.

80
0.50

$0.50
31180
QUAKER CHEWY® GRANOLA BAR 90 CALORIE OATMEAL RAISIN

96
0.84 oz.

80
0.50

$0.50
31181
31181
QUAKER CHEWY® GRANOLA BAR - LOW FAT S'MORES

96
0.84 oz.

75
0.50

$0.50
31441
31441
QUAKER CHEWY® GRANOLA BAR - MAPLE BROWN SUGAR

125
1.26 oz.

120
1

$0.50
31184
QUAKER CHEWY® GRANOLA BAR - PEANUT BUTTER & CHOCOLATE CHIP

96
0.84 oz.

90
0.50

$0.50
31175
QUAKER CHEWY® GRANOLA BAR REDUCED SUGAR CHOCOLATE CHIP

96
0.84 oz.

75
0.50

$0.50
31176
QUAKER CHEWY® GRANOLA BAR REDUCED SUGAR PEANUT BUTTER CHOCOLATE CHIP

96
0.84 oz.

100
0.50

$0.50
31187
QUAKER CHEWY® GRANOLA BAR REDUCED SUGAR COOKIES N CREAM

96
0.84 oz.

80
0.50

$0.50
31565
QUAKER BIG CHEWY® GRANOLA BAR CHOCOLATE CHIP WITH CHOCOLATE DRIZZLE

80
1.48 oz.

120
0.75
no
n/a
31208
QUAKER® INSTANT OATMEAL CINNAMON SPICE

120
1.5 oz.

210
1

$0.75
43661
QUAKER® INSTANT OATMEAL REGULAR FLAVOR

48
1 oz.

75
0.75

$0.75
43665
QUAKER® INSTANT OATMEAL MAPLE BROWN SUGAR

48
1.5 oz.

*260
1
no
n/a
31684
QUAKER® INSTANT OATMEAL VP (4 MBS, 2 CINN SPICE, 4 APPLE CINN)

120
varies

varies
varies
no
n/a
31682
QUAKER® INSTANT OATMEAL VP (20 MBS,12 CINN SPICE, 16 APPLE CINN, 16 REG)

64
varies

varies
varies
no
n/a


125
1.4 oz.
150
0.75
42 oz.
0
1.25


$0.50
12


31186
507351
36091
43950
QUAKER® OATMEAL- TO- GO - OATMEAL RAISIN
467251
35942
43285
QUAKER® QUICK OATS
NEW
SPECIAL ORDER
DISCONTINUE FALL 2015
$0.50
PepsiCo Foodservice 2014-2015 k12 Channel Master Stock List
PepsiCo Contact: Margaret Quinn (219)765-7139 margaret.quinn@pepsico.com
GFS
Item #
Stanz
Item #
Comm.
Item #
PepsiCo Item #
224830
837421
726950
667922
204931
726940
29981
29995
29996
12002
12007
12202
12462
13297
12204
12002
12007
12203
12463
13297
12204
G2® FRUIT PUNCH
G2® GLACIER FREEZE
G2® GRAPE
G2® Lemon Lime
G2® Mixed Berry ( clear)
G2® ORANGE
203950
29988
247830
203970
29987
00169
00173
00171
00167
PROPEL® BERRY
PROPEL® GRAPE
PROPEL® KIWI STRAWBERRY
PROPEL® LEMON
653341
653350
653360
01507
01502
01505
01504
01508
Izze® Sparkling Juice Apple
Izze® Sparkling Juice Blackberry
Izze® Sparkling Juice Clementine
Izze® Sparkling Juice Grapefruit
Izze® Sparkling Juice Pomegranate
569391
569311
569231
569261
NA
NA
NA
NA
NA
63071
63072
63076
63117
63395
63398
63397
63399
01017
NAKED JUICE® STRAWBERRY BANANA
NAKED JUICE® MIGHTY MANGO JUICE®
NAKED JUICE® GREEN MACHINE®
NAKED JUICE® BERRY BLAST®
NAKED JUICE® STRAWBERRY BANANA New case size Fall 2015
NAKED JUICE® MIGHTY MANGO JUICE® New case size Fall 2015
NAKED JUICE® GREEN MACHINE® New case size Fall 2015
NAKED JUICE® BERRY BLAST® New case size Fall 2015
NAKED JUICE® BLUE MACHINE® NEW FALL 2015!
00281
75715
75716
75717
01775
02149
02153
00280
00629
TROPICANA® PURE PREMIUM OJ - 10 oz. Carton (MS/HS ONLY)
TROPICANA® ORANGE JUICE (MS/HS ONLY)
TROPICANA® - RUBY RED GRAPEFRUIT JUICE (MS/HS ONLY)
TROPICANA® APPLE JUICE (MS/HS ONLY)
TROPICANA® PURE PREMIUM OJ - 12 oz. (MS/HS ONLY)
TROPICANA FARMSTAND STRAWBERRY BANANA (MS/HS ONLY)
TROPICANA FARMSTAND POMEGRANATE BLUEBERRY (MS/HS ONLY)
TROPICANA® PURE PREMIUM OJ - 6 oz. Carton (All Levels)
TROPICANA® PURE PREMIUM OJ - 8 oz. Carton (MS/HS ONLY)
Description
Pack
Size
Meets the NEW
Suggested
USDA
Ala Carte
Competitive
Sales Price
Foods Rule
G2® 12 oz. - Sports Drinks (High School Only)
29994
29982
12 oz.
12 oz.
12 oz.
12 oz.
12 oz.
12 oz.






$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
24
24
24
24
16.9 oz.
16.9 oz.
16.9 oz.
16.9 oz.




$1.50
$1.50
$1.50
$1.50
24
24
24
24
24
8.4 oz.
8.4 oz.
8.4 oz.
8.4 oz.
8.4 oz.





$1.00
$1.00
$1.00
$1.00
$1.00
8
8
8
8
12
12
12
12
12
10 oz.
10 oz.
10 oz.
10 oz.
10 oz.
10 oz.
10 oz.
10 oz.
10 oz.









$2.00
$2.00
$2.00
$2.00
$2.00
$2.00
$2.00
$2.00
$2.00
48
24
24
24
12
12
12
48
24
10 oz.
10 oz.
10 oz.
10 oz.
12 oz.
12 oz.
12 oz.
6 oz.
8 oz.









$1.50
$1.50
$1.50
$1.50
$1.50
$2.00
$2.00
$1.50
$1.50
24
24
24
24
24
24
PROPEL® - Water Beverages ( High School Only)
Izze® (Middle and High School Only)
NAKED JUICE® (Middle and High School Only)
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
TROPICANA®
571776
488852
488887
488852
692351
413798
34400
31600
NEW
SPECIAL ORDER
DISCONTINUE FALL 2015