presentation (2.31 MB. PDF)

• Audio Visual Media
• Publications
• Internet
• Other Business Areas
• Intereconomia
Febrero 2011
Investments
Intereconomia Group
Presentation
Intereconomia Group
Intereconomía is a multimedia communication group, with activities in
different sectors such as radio, newspaper, television, Internet, cinema,
training, editorial and news agency.
The Group was created in 1995, initially as a radio of economic and financial
information. Thirteen years of business activity have been sufficient to
make Grupo Intereconomía become an icon in the global market of
communication. The business project which began as a radio station in
Madrid with economic and financial contents today is a sound,
autonomous and independent company which operates in the private
television market since 2005 through Intereconomia tv.
Thirteen years of
business activity
have made Grupo
Intereconomía
become an icon in
the global market
of communication.
Since 1997 it belongs to the current shareholders that have undertaken an
ambitious expansion plan, transforming Intereconomía into the leader of
economic information in both radio and television in Spain, with an
audience of high purchasing power and great growth potential.
The growth of the Intereconomia Group is focused towards securing its
leadership in economic information with presence in television, radio and
Internet.The achievement of this leadership objective is linked to the
increase of audience in the TDT Intereconomia TV channel with open
national broadcast and to the growth of publicity revenues that allow to
obtain sufficient critical mass to be competitive in a market in which large
communication groups operate.
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Intereconomia Group
Presentation
Values
It is characteristic of the personality of the Intereconomía Group to live the
values in which it believes in. The recognition of the innate and inviolable
dignity of each human being. The commitment of effective respect to our
rights and fundamental freedom within the framework of a free, just,
truthful, supportive and democratic society.
The values of the Intereconomía Group are based on the humanism of
Christian roots. By means of a dynamic and creative conception open to
the future, these roots and their values nourish inspiration, depth and
differential novelty to the communication and multimedia information. In
all our means, the Intereconomía Group is independent of any political
party, confession or religious institution, and of any organization of
ideological, economic or social power. This independence allows us, free
of any servitude, to serve with quality and objectivity the general interest
and the right to truthful information to its audience.
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1 | Audiovisual Media
• Intereconomía TV
• Business TV
• Radio Intereconomía
• Radio Inter
• Intereconomía Audiovisual Productions
Intereconomia Group
1
Audiovisual Media
Intereconomía TV
Exclusivity
Intereconomía TV is the First economic and Financial television of Spain.
It currently holds a leading position in supplying news for a public that
“does not have time or money to waste”
Throughout the last three years, Intereconomia TV has consolidated its
position with great prestige and valuation on the part of its public made up
mainly of people with medium and high purchasing power. An audience
concerned about current Spanish and International business.
A new way of watching television
Intereconomía TV emits the signal produced in the studios of
Intereconomía, being the only Spanish channel with its own 100%
production, which informs with an objective vision of the financial markets,
both national and international, the companies, the global economy and the
opportunities in both investment and businesses. Since 2008, date in which
national TDT began broad- casting, the programming has been broadened
with more generalist contents, but without abandoning the space segment
conquered by the Intereconomia Trademark
The target
It is made up of urban men and women, between 40 and 55 years old, with
a high socioeconomic profile, purchasing power, high savings capacity that
allows them to have investment capital.
Month Evolution
5000
1.5
MAA(000)
%
%TTV
4000
MAA(000)
1
3000
2000
0.5
1000
0
ago
09
sep
09
oct nov dic
09 09 09
ene feb mar abr
10 10 10 10
may
10
jun
10
jul
10
ago
10
sep
10
0
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Intereconomia Group
1
Audiovisual Media
How to watch us
National TDT - Ono - Imagenio - Euskaltel - intereconomia.com – several
economic portals in internet and 40 radio stations, from the analogic
associated AOTEC network.
The economy in the Foreground
A programming with live connections with the most important stock
markets in the world, comments from the most prestigious analysts, and
interviews with the main characters of the Spanish and international
economic activity.
The programming is completed with spaces of quality general information,
and others of diverse subject matter, always adapted to the lifestyle of our
viewers.
Intereconomía TV has also become a supplier of national information at a
world-wide level, by being a correspondent in Spain of CNBC, economic
television leader in the North American market. Day after day, with five
news connections, in all corners of the world you can hear the voice of an
editor of Intereconomía that analises and pinpoints the behavior of Spanish
companies in the stock market and their most important strategic
decisions.
Entertainment
When the markets are silent, Intereconomía TV is one firm bet of leisure
and entertainment with programs that have impacted Spanish viewers.
Among them we emphasize. “The Cat to the Water” (that was the first
interactive them we emphasize. “The Cat to the Water” (that was the first
interactive program in the Spanish TDT), “The Clones” “More was lost in
Cuba” or “Spain in the Memory”.
Target
%TTV
MAA(000)
Perfil%
AA(000)
.3
4404
100
24117
1.5
2426
54
12066
MUJERES
1.1
1978
46
12051
4 a 12
0.1
112
0.7
1404
13 a 24
0.5
255
3.2
2364
25 a 44
0.7
1202
17.1
8125
45 a 64
1.3
1557
32.9
7446
Ind. 4+1
HOMBRES
> 64
2.5
1278
46.1
4779
A/MA
1.9
1159
32.8
5905
MED
1.1
1797
37.6
10205
B/MB
1.1
1448
29.7
8007
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Intereconomia Group
1
Audiovisual Media
Business TV
Business TV is conceived as the first global economic and financial
television channel for Spanish-speaking audience, with programming on
markets, companies and news.
IB wants to position itself using quality and rigour, as the leader in
economic, business and market news both in Spain as well as in Latin and
North America; a true “GLOCAL” (global and local) positioning.
With programming focused on the opening and closing of world markets
in Europe, Asia and the United States. Programs for economic analysis,
business leaders and their vision, business strategies, growth, success
and quality of life.
Thirteen years of
business activity
have made Grupo
Intereconomía
become an icon in
the global market
of communication.
Rigorous real-time information on key points in the world concerning
business, economy and markets.
In the United States, one in three inhabitants invests with brokerage or
investment companies; in Spain, this is one in five, and in Mexico, one in
100 (according to the Mexican Banking and Securities Commission, or
“CNBV”). Therefore the growth potential can clearly be seen, as well as
these investors’ need to be informed in their native language.
IB’s vision is that of keeping over 500 million Spanish speakers worldwide
informed and prepared anywhere in the world.
The different tools which today’s globalized world provides us, such as the
internet and social networks, new IP satellite transmission technology,
digital terrestrial television, improvements in cable television broadcasting
and the new situation created by the worldwide economic crisis are
realities which make us believe in the ability to achieve the objectives we
propose.
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Intereconomia Group
1
Audiovisual Media
Radio Intereconomía
The formula
The economic and financial information in the forefront, is combined with
general information (politics, cultural, social...) and other entertainment
contents.
A unique formula
which combines
economic and general
information.
Specialized Contents
Intereconomia Radio pays special attention to the financial market
information from all over the world in real time, as well as to other contents
dedicated to businessmen, executives, self-employed professionals, etc.
The main characters of the news
These are people from the economic and political scenario of Spain and the
world. Regularly, many businessmen, high executives, experts in the
economic field and other opinion leaders participate live.
The hightest valuation
A survey carried out by Sigma 2 reveals that 66% of those interviewed
considers that Intereconomia Radio has the best Stock Market contents in
Spanish radio.
Programming
The programming of Radio Intereconomía is divided in four blocks:
Economy and Business, Politics and current events, Culture and lifestyle,
and Music.
Audience
The listener of Intereconomia Radio is an urban individual, mainly investors, that develop their activity in the business and company environments.
Our audience are Internet and new technologies users. As investor and
buyer, our public dedicates towards savings and investment an important
part of their revenues and accepts risk and new products. (Source EGM,
Sigma2 and Nielsen).
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Intereconomia Group
1
Audiovisual Media
Intereconomia Audiovisual Productions
The Intereconomia Group has a television production company that is in
charge of the production of programs for thematic and general interest
channels for televisions from both state and autonomous.
Intereconomía Productions has produced programs for Channel 9, Punt2,
IB3, Channel 7 Region de Murcia, Telemadrid, TVG, TVE International
Channel and channel 2 among others.
Intereconomia Productions carries out specialized economy
programs,pieces of informative economy, economic news, documentaries
of economic essence... they also produce informative documentaries about
culture, new technologies and audiovisual news for Web. Of special
interest, are the debate shows about current affairs which are presented
and directed by prestigious journalists.
Intereconomía
Productions has
produced programs
for Channel 9, Punt2,
IB3, Canal 7 Region
of Murcia, Telemadrid,
TVG, TVE international
channel and channel
2 among others.
Intereconomía Productions has produced programs for Channel 9, Punt2,
IB3, Canal 7 Region of Murcia, Telemadrid, TVG, TVE international channel
and channel 2 among others.
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2 | Publications
• La Gaceta
• Época
• Alba
• Diplomacia S. XXI
Intereconomia Group
2
Publications
La Gaceta
“La Gaceta de los Negocios” is a daily economic newspaper printed from
Monday to Saturday; it also provides up-to-date 24/7 news through its two
web pages: gaceta.es and negocios.com.
“Gaceta de los Negocios” will be soon be transformed into a general
information daily newspaper published seven days a week.
LA GACETA
DE LOS NEGOCIOS. Número 6.440. Viernes, 7 de mayo de 2010. Precio: 1,20€. www.gaceta.es
“Gaceta de los Negocios” is firmly committed with defence of human life,
free initiative, private property, free market and economic and political
systems expressed in a state based on the rule of law.
El PP se querella contra Garzón por
prevaricación en el ‘caso Usabiaga’
LLos populares consideran que el magistrado liberó al etarra “sin ninguna base”
LLe excarceló para que cuidara a su madre pero no ha aparecido por su casa de Lasarte
Baltasar Garzón, que acumula tres querellas por los
casos de las fosas, los cobros
del Santander y las escuchas
del Gürtel, se enfrentará en
breve a una cuarta. El Partido Popular en el País Vasco
ha decidido actuar contra el
magistrado porque, con los
datos de los que dispone,
considera que éste ha podido cometer un nuevo delito
de prevaricación al excarce-
lar “sin ninguna base” al ex
dirigente de LAB Rafael
Díez Usabiaga. Garzón le
liberó para que cuidara a su
madre dependiente, pero
por el momento no aparece
documento alguno que
acredite su condición de
dependiente con derecho a
prestaciones. Págs. 8 y 9
Bono a LA
GACETA:
“La verdad
es un arma de
destrucción
masiva”
A. L. Pamplona
El presidente del Congreso, José Bono, no quiso
ayer responder a las declaraciones de la decoradora
de sus casas de Salobre y
Olías del Rey, que pagó
Rafael Santamaría. “La
verdad es un arma de destrucción masiva”, se limitó
a decir. Pág. 16
El Gobierno
frustra por su
intransigencia
el pacto
educativo
Garzón, a por su cuarta querella... / AFP
...Usabiaga, ahora, no aparece... / Efe
...y el PP dice: “Esto huele mal”. / Ch. Barroso
LA RED EN LA QUE FUERON DETENIDOS DIRIGENTES DE CONVERGÈNCIA Y EL PSC
Corbacho adjudicó como alcalde de Hospitalet
contratos a las empresas de la ‘trama Pretoria’
Cristina Herrera. Madrid
Gobierno y Partido Popular rompieron ayer cualquier posibilidad de firmar
un nuevo pacto educativo
por la negativa de Gabilondo a un cambio integral de
modelo. Pág. 39
Pág. 14
En el día de hoy
Cristiano
“Gaceta de los Negocios” wishes to contribute towards a better
organisation of society in which no person or Group could be felt left out.
To that aim it will make known different economic and social initiatives
particularly those concerned with solidarity.
EL DIARIO DE MAÑANA L
EXCLUSIVA
Miguel Gil y Alberto
Lardiés. Madrid
“Gaceta de los Negocios” is a non partisan paper independent from any
ideological, economic and social organisation, political party or religious
institution.
L
7
Al lado de Cristiano, el Real Madrid parece un equipo de catecúmenos. Un
castizo diría que los colegas del portugués están todos sin cristianar. Menos
mal que él les arregla la salvación. Es Cristiano, con seguridad, el jugador
que mejor representa la evolución del fútbol. Di Stéfano inició la nueva época y este Ronaldo aguerrido, atlético y pujante la culmina. Tiene un punto
de chulería que conviene mucho a los líderes deportivos, pero no es como
Maradona, un despojo humano repulsivo. Por ahora, Cristiano es un ejemplo
probablemente irrepetible porque sujetos como él no nacen todos los días.
Lo mejor de él es que resulta ‘ilesionable’; rompe el principio de impenetrabilidad de los cuerpos. Lo único que tiene feo es la nuez, que parece más una
vértebra que una laringe. Carlos Dávila. Director
LLEGÓ A CAER UN 9%
Un error
desata el
pánico en
Wall Street
Pág. 23
Cameron gana
las elecciones
sin mayoría
absoluta
Págs. 32 y 33
“Gaceta de los Negocios” considers traditional family as the backbone of
society, it will also promote and support initiatives that protect family,
freedom of education, and institutions involved in child and youth defence.
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Intereconomia Group
2
Publications
Época (Siete Días)
A reference
For more than 20 years, Epoca has been one of the reference mastheads in
the kiosk, one of the most influential weekly publications in the political,
social and economic environments . At the present time, the magazine
managed by Carlos Dávila has opted for a defined and self-conscious
editorial.
The Magazine - Covers
´Epoca’ is focused towards a specific and very numerous target
audience: the reader of “the right wing” the highest interest and
profitability for advertisers.
line: Epoca is a politically incorrect weekly publication that bets on freedom
and defends the values of western civilization, with rigor and courage; A
clear and differentiating positioning which is at the same time a brand
strategy. ´Epoca’ is aimed towards a certain and very numerous target
audience: the reader of “the right wing” , a target of the highest interest and
profitability for advertisers.
Contents
Investigation Journalism, analysis of current affairs, reports on relevant
people, International, Economy and Society, (Civilization, Communication,
Motor and Leisure...).
A target of the highest interest
Up to now, the reader of ´Epoca’ has been male, between 30 and 50 years
old and middle class and middle-upper class. But the social changes and
the progressive de-self conciousness of the citizens of the right wing are
opening the range sensibly. Besides preserving their long-time readers,
nowadays a interested in current politics, between 25 and 25 years old,
without complexes, urban, with family, with aspirations in life…
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Intereconomia Group
2
Publications
Alba
A weekly publication of values and family
In the last few years ' Alba' has consolidated in the Spanish kiosks as the
only weekly publication that tackles the diverse aspects of current events
nowadays from the perspective of values and family. An editorial line in
which it continues to bet on in its new stage, started in 2007, which
intensifies the family subject matter and the positive approach of the
information. Specialization is an advertising value that differs the weekly
publication and it transforms it into a vehicle without competition for
advertisers whose ' defined target' is the family group.
The Magazine - Covers
A new more readable and visual design
New layout, new combination, new distribution of contents... In their new
stage, ' ALBA' has become a much more readable and more current
newspaper that preserves all that which has transformed it into a unique
weekly publication in the kiosks: the best information about present time
from a family and Catholic perspective.
The only weekly newspaper which tackles the diverse aspects of current
events from the family point of views.
A wide coverage of present time news
Week by week, 'Alba' pays attention to the issues of current affairs in the
most diverse fields: economy, culture, education, society,
communication, leisure and free time… Information committed to family
values and elaborated by prestigious professionals: Rafael Miner
(Director), Sonsoles Calavera, Gonzalo Altozano, Iván de Vargas, Carlos
Esteban, Kiko Méndez-Monasterio…
A faithful and well defined reader
More than 100.000 people read 'Alba' weekly (EGM). Middle and
middle-upper class readers, interested in general current events, with a
formed opinion and with familiar consumer habits. They are also fully
identified with the editorial line of the weekly publication, which reverts in
a high degree of trust also towards the publicity inserted in its pages.
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Intereconomia Group
2
Publications
Diplomacia S. XXI
The magazine ‘Diplomacia’ builds, from its pages, a solid bridge between
the world of international politics and international trade, essential for
those interested in expanding their business horizons.
The Magazine - Covers
Contents
Personalities from the area of diplomacy and international relationships
analyze in each number the world outlook.
- Specially highlighted is the section dedicated to Europe, the interview
and the follow up of the activity of the Ministry of External Affaires.
- The protocol supplement analizes the most important issues in the
world of high institutional relationships and the state ceremonial.
- Given the internacional charácter of the magazine, a summary of the
main contents is included in english.
The magazine ‘Diplomacia’ builds, from its pages, a solid bridge
between the world of international politics and international trade
Our signatures
External affaire Ministres, Spanish and foreign diplomats, and protocol
specialists.
The reader of ‘Diplomacia’
We offer our advertisers the possibility to specifically address a well
defined segment of readers and with a high purchasing power: foreign
diplomats in Spain, Spanish diplomats and the Ministry of External affairs.
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3 | Internet
• www.intereconomia.com
• www.lanacion.es
• www.gaceta.es
• www.negocios.com
Intereconomia Group
3
Internet
intereconomia.com
The Spanish financial portal of reference
The changes and new features in www.intereconomia.com have made it,
in its new stage, the most useful and practical Spanish finan¬cial portal:
-Digital encounters and collaborations of opinion leaders
www.intereconomia.com organizes digital encounters with the main
characters of current events, and also counts with EXCLUSIVE
collaborations from prestigious experts and analysts that transform it
into a portal without competition.
The most practical
and complete
Spanish financial
portal dedicated
to economic
information
-Thread
of
the
latest
news
from
Fax
Press
agency
www.intereconomia.com has 24 hr connection with the thread of Fax
Press agency, which allows to show right away all the news generated by
daily events.
-Live broadcasting of Intereconomía TV and Radio Intereconomía. Live
Broadcast windows of the channels signal that provides the best
programmes on economic information from the Spanish radio and
televisión:
-Navigable and attractive design. The design of www.intereconomia.com
is very attractive and it´s aim is to make browsing/surfing easier,
organizing the contents in a more practical way and facilitating its
identification.
-More multimedia contents and files. www.intereconomia.com offers the
most extensive information and of highest quality of all the financial
portals in Spanish. It has all the files, organised by dates in order to
download them, from all the programming of Radio Intereconomía and
Intereconomía TV.
-With the support of a great multimedia group: Belonging to the
Intereconomia groups allows www.intereconomia.com to have availabe
the best posible human and technical resources, and counts normally
with the collaboration of renowned professionals of the group specialized
in economic issues/information.
The most practical and complete Spanish portal dedicated to economic
information.
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4 | Other business areas
• Intereconomía Training
• Intereconomía Conferences
• Editorial Homo Legens
Intereconomia Group
4
Other Business Areas
Intereconomia Conferences
Organisation of conferences and seminars which deal with different
matters, always related to the financial and business sector: Business
management, investment possibilities, new legal system, market
sectors analysis…
Conferences - Programmes
the latest news on the subjects dealt with and the stature of the different
speakers and professors have made the conferences organi¬sed by
Intereconomía a benchmark in the business training sector.
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Intereconomia Group
4
Other Business Areas
Editorial Homo Legens
A Project driven by editorial and philological excelence
Through the editorial Homo Legens, Grupo Intereconomía carries out a
never ending cultural work, marked by literary excellence and the
recovery of the book as an object of extreme value.
Library Homo Legens
Editorial quality and philological excellence are the guidelines of a
collection intended to be part of the family patrimony. Claiming the values
of western Christian culture. The collection recovers masterpieces of
universal literature written by the greatest authors, in luxury editions
thought of to transform reading into an unequalled pleasure and at a
price without competition in the market thanks to the possibility of
subscription.
A Project driven by editorial and philological excelence
Cvm Lavde
Cum Laude is the trial and thought collection of Homo Legens Editorial.
Their titles bring the reader nearer towards the opinion of the most
important thinkers about the key topics for the understanding of science,
history, politics, the economy...
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Paseo de la Castellana, 36-38
Madrid - Spain
Phone: 902 99 65 56
www.grupointereconomia.com
info@intereconomia.com