bhabha atomic research centre

Transcription

BHABHA ATOMIC RESEARCH CENTRE
© 2012
VISUAL IDENTITY DESIGN GUIDELINES
Contents
Pg. No.
Previous attempts at identity design
4
Generation of brief and keywords
6
Corporate communication- Roman typeface
8
Corporate communication- Devanagri typeface
10
Codes
Formats
Symbol with taglines
Contents
Please adhere to the details of brand appearance mentioned in this document.
The appearance of the logo on various brand touchpoints should be similar to the
visualization documented in this Design Specifications Manual. Any alteration
in usage would voilate the design guidelines of BARC
A11
Gradient
Ai / CDR
12
A12
Single colour
Ai / CDR
14
A13
Black
Ai / CDR
14
A14
White
Ai / CDR
14
Symbol with taglines against background
14
Symbol with taglines against white background
A15
With white gradient outer circles
Ai /CDR
16
A16
With white opaque outer circles
Ai /CDR
18
Complete Signature
B11
Gradient
Ai
20
B12
Single colour
Ai
20
B13
White
Ai
20
B14
Black
Ai
20
Abbreviations with Full Names (Gradient)
C11
Abbreviation on the Top
Ai/ CDR
22
C12
Abbrevations at the Botttom
Ai/ CDR
22
C13
Abbreviations on the Right
Ai/ CDR
24
C14
Abbreviation on the Left
Ai/ CDR
24
G16
Letterhead - Continuation Sheet
Ai
46
C15
Vertical with Abbreviation at the bottom
Ai/ CDR
24
G18
DVD artwork
Ai
48
G19
Conference Banners
Ai
50
Abbreviations with Full Names (Flat)
D11
Abbreviation on the Top - House Colour
Ai
26
G20
Cup
Ai
52
D12
Abbrevations at the Botttom
Ai
26
G21
Pen Drive and Pens
Ai
52
D13
Abbreviations on the Right
Ai
28
G22
Notepads, Brochures
Ai
52
D14
Abbreviation on the Left
Ai
28
G23
Launch Advertisment - 1
Ai
54
D15
Vertical with Abbreviation at the bottom
Ai
28
G24
Launch Advertisment - 2
Ai
54
G25
Certificates
Ai
54
G26
Advertisments - Tender format
Ai
54
Abbreviations without Names
E11
Abbreviations Gradient
Ai/CDR
30
E12
Abbreviations House colour
Ai/CDR
30
E13
Abbreviations White
Ai/CDR
32
H11
Organization Seal
Ai
56
E14
Abbreviations Black
Ai/CDR
32
H12
Rubber Stamp
Ai
58
Ai
60
Seal
Complete names without symbol or abbreviations
Abbreviations with Department names
F11
Complete names House Blue
Ai
34
F12
Complete names Black
Ai
34
F13
Complete names White
Ai
34
J11
Identity card Front
Ai
62
36
J12
Identity card Back
Ai
62
J13
Guest Identity Cards
Ai
64
BARC Colour Spectrum
Stationery
I14
Department Names
Identity Cards
G11
Visiting Cards
Ai
40
G12
Envelopes - Offical
Ai
42
K11
Bus Front and Rear
Ai
66
G13
Envelopes - Departmental
Ai
44
K12
Bus Profile
Ai
68
G14
Letterhead - Official
Ai
46
K13
Van
Ai
70
G15
Letterhead - Departmental
Ai
46
K14
Vehicle sticker
Ai
72
Transport
Previous visual identity
and the need for change
.
4
BARC - Design Specification Manual
Visual Identity design for BARC
BARC held a competition for the design
of their logo and invited entries from
their employees. We were approached for
guidance on choosing the winning entry.
They shortlisted three finalists amongst
thousand entries they had received and
presented those to us.
About the shortlisted entries
We found that all the entries were
approached from the point of view of
creating a symbol. This is a common mistake
made while creating an identity. Designers
assumes that when a visual mark is created,
identity design task is over. None of the
chosen entires had a central theme aorund
which an all-encompassing visual language
could have been explored.
Our point of view
We appreciated the effort put in by the
employees , but requested BARC to revist
the excercise of visual identity creation in a
professional manner. They agreed and we
were commisioned for the job of creating the
design specification Manual for BARC.
Generation of
brief & keywords
• Power for Peace
• Security through Science and Technology
• Nuclear innovation for the society
• Sukshma to Sthula
• N-Power for Ushering peace
• Empowered for peace
• Power towards super power!
• Care for peace
• Innovation through excellence
• Zone of nuclear thoughts and actions
• Moving towards Scientific excellence
• Knowledge towards brighter India
• Science and Technology for Humanity
• Building a strong and secure India
• Pioneering in science and Technology
• Energy to enlighten India
• Energy with excellence
• Marching towards better India
• Anushankthi Atha
• Bridging search and research
• Empowering India
• paradise for atomic to Nucleic Zone
• Green, clean and sustainalbe enrgy for all
• Material to fuel to Nupower
Several taglines were brainstormed
by the BARC team until they froze upon…
6
Representations
Direct
Pointers
Realistic
Conventional
Reflections
Conceptual
Abstract
Strong
Bold
Formal
confident
Representations
Indexical - Indirect
Suggestive
Indicative
Abstract
Atoms in the service of the nation
Structure of the atom
visual representation
revolving electrons
Centre - Nucleus
Energy - Use of colour rather than shape)
People (atoms as abstractions)
TOgetherness - lack of heirarchy
Coming together - contributing
BARC
For the people
Research
benefits to the society
Reputation
Brand Image
Indian Flag
Colours of the
FlagAshok Chakra
Ashoka Sthamba
Map of India
Political Boundaries
Unique shape
Monuments
People
Visual clues were derived from each keyword of the phrase. A visual survey of all exisiting nuclear companies logo and symbols in India and around the world were studied.
This excercise helps BARC position themsleves as a Brand and identify key difference the visual strategy should adopt. Visual similarity amongst the existing logos is an issue of utmost care and concern.
Corporate
communications
roman typeface
8
Corporate typeface
Secondary typeface
Constellation Pro (bold)was chosen for its
cripsness, the professionalism it potrays
through the rendering of its precise curves,
it's intricate craft and sensitivity towards
formalism. The chosen font is an expression
of the institution’s character and reflects
its values. It has a distinctive modernistic
appearance. This typeface should be used
for all communications.
Constellation Pro (regular) and (medium)
should be used as a secondary typeface for
all communications designed and published
for Print communications.
ABCDEFGHIJKLMNOPQRSTUVWX
YZabcdefghijklmnopqrstuv
wxyz
1234567890.,?/:;"'}{[]\|=+-_()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,?/:;"'}{[]\|=+-_()
Guidelines for use of bodytype
For emphasis within body copy use
headlines & subheads with Frutiger 65 Bold
Body Text: Frutiger 55 Roman
Corporate
communications
devnagiri typeface
10
Logotype typeface.
A devnagari typeface complementing
the Roman typeface, ConstellationTLPro
was designed. A vector version (outline of
the logotype in Devnagiri) is provided as
a digital file.
Body text typeface.
When a devnagiri running type face has to
be used for communication in Hindi, use
the Unicode font Kohinoor Devnagiri. Three
weights of Kohinoor devnagiri Bold, Medium
and Book are available for use.
Guidelines for use of type
Logotype: BARC. TTF or Vector outline
Headlines: Kohinoor Devnagiri Bold
Body Text: Kohinoor Devnagiri Book/Medium
Design Philosophy:
The logo is designed based on the motto
of BARC, that is ''Atoms in the Service of
the Nation''. This is the core around which
research activities of BARC revolve.
A11.
Corporate Mark
The logo of BARC can be enlarged and reduced
in size as required. Logo should be used at a specific
size which does not compromise quality and legibility.
Logo Symbol not be reduced to more than
35mm x 20mm.
The circular shape of the logo represents an
ever-evolving dynamic continuum. The blue
colour of the BARC Logo comes from the
blue colour of Ashoka Chakra in the National
Flag. The logotype uses simple modern
and unique typeface to equate the visual
attributes that emerge from atoms and
orbits. The devnagiri typeface was specially
designed and adapts to the visual grammar
of the Roman typeface.
The top portion of the logo depicts
the atomic orbitals, comprising the basic
structure of an atom. The semi circle in the
centre of the orbitals represents the nucleus,
the core of the atom. The overlapping
structure of the orbitals is a graphical
representation of the Sun at the centre
as an abundant source of Energy and the
interconnected orbitals symbolising the
multifaceted and multidisciplinary nature
of R&D programs at BARC.
The bold abbreviation BARC at the
bottom of the logo depicts the unique
position of BARC as a premier Research
and Development Centre in India.
12
The logo is available in different configurations to use a wide range of applications. Each configuration should be treated as a one unit, the proportion and spacing of elements should not be changed at all. Codes (for e.g. A11) are artwork codes.
A11. A12. & A13.
Against white background
White background is ideal for the four
corporate mark. Whenever possible use
white background for mark.
14
A11
Black and white
A12
Single Colour
A13
Four colour
A14.
Against mono-color
background
White background is ideal for the four
colour logo. Whenever possible use white
background for the logo.
16
A14 against lighter blue backgrounds
A14 against lighter blue backgrounds
A14 against darker blue backgrounds
A12 against White or light grey backgrounds
A15. & A16
Against mono-colour
background
18
A15 is preffered on a coloured background. The edge of the circle is diffused.
A15 is preffered on a coloured background. The edge of the circle is diffused.
A16 is an alternate option if diffused edge is to be avoided
A16 is an alternate option if diffused edge is to be avoided
B11.
Corporate signature
20
C11. & C12.
Abbreviations
with logotype (Gradients)
22
C13. & C14.
Abbreviations
with logotype
(Gradients)
24
D11. & D12.
Abbreviations
with logotype (Flat)
26
D13. & D14.
Abbreviations
with logotype (Flat)
28
Logo—roman
single colour application
on corporate colour
E11.
Abbreviation
30
Inspired from curves and orbits
Simple, Modern, Bold and Confident
Abbreviations will not have dots between the letters BARC, and devnagiri abbreviation will not be used, always use E11
E11.
Abbreviation on
grey background
32
F11. F12. & F13.
Logotype
34
BARC House Colour
Pantone 280 C
CMYK: C100, M72, Y0, K18 RGB: r0, g73, b144
Hex Value: FDB924
BARC
Colour spectrum
Background colour
CMYK: C85, M24, Y0, K0 RGB: r253, g185, b36
Hex Value: FDB924
Background colour
CMYK: C0, M30, Y95, K0 RGB: r253, g185, b36
Hex Value: FDB924
Background colour
CMYK: C47, M73, Y0, K0 RGB: r147, g95, b167
Background colour
CMYK: C49, M100, Y0, K10 RGB: r135, g31, b131
Background colour CMYK: C0, M30, Y95, K0 RGB: r253, g185, b36
36
Hex Value: 935FA7
Hex Value: 871F83
Hex Value: FDB924
Stationery design
38
डॉ. आर. के. सिन्हा
अध्यक्ष, परमाणु ऊर्जा आयोग
भारत सरकार के सचिव, परमाणु ऊर्जा ववभाग
Dr. R. K. Sinha
�ॉ�े, मुंबई - 400 085, भारत
Trombay, Mumbai 400 085, India
Trombay, Mumbai 400 085,
India
Dr. R. K. Sinha
Chairman, atomic ener
gy Commission
secretary to GoI, depa
rtment of atomic energy
Prof. Mandar Rane
Industrial Design Centre,
IIT BombayProf. Manda
r Rane
Industrial Design Cen
tre,
IIT Bom
Ref. No. BARC
/ 03.10.2012
bay
Dr. R. K. Sinha
Chairman, Atomic Energy Commission
Secretary to GOI, Department of Atomic Energy
Refof
. No.
Sub: Receipt
theBAR
identity
C / 03.1materials
0.2012 sent by you through courier
tel
: +91-22 2550 5300 / 2551 1910
fax : +91-22 2550 5151 / 2551 9613
email : rksinha@barc.gov.in
Ref. BARC/SIRD/
Chairman, atomic energy Commission
डॉ. आर.
के. सिन्ofहा atomic energy
secretary to GoI,
department
अध्यक्ष, परमाणु ऊर्जा आयो
ग
भारत सरकार के सचिव, परमाण
ु ऊर्जा ववभाग
भारत सरकार सेवार्थ
Receipt of
Thank youSub
for: sending
the
materials
certificates and medal design for the Institute.
the
identity regarding
materials sen
t by you through cou
rier certain corrections
Certificate design ‘B’ submitted by you is finalized by the Institute.
However
Thato
nk be
youincorporated.
for sending the
are required
In English
version
of
the
certifi
cate
Master
Technology should
materials regarding cert
ificates and medal des
Cer cate design ‘B’
ign forbe
submit ted
be written astifi
Master of Technology.
Border
andisbackground
of
the
Certifi
cate
should
the Institute.
by you
finalized by the Institut
are required to be inco
e. How
evelight.
r certain corrections
distinguishable.
At present mostrpo
ofrate
thed.portions
is white
and background
is very
In English
ver
sion
of
the
certificate Master Tec
be written as Master
hnology should
of Technology.format
Background should
be in the entire/central
the Certificate.
Borderof
and
background of the Cer
distinguishable. At pre
tificate should be
sent most of the por
tions is white and bac
Background should be
kground is ver y light.
in the topper
entire/cen
‘Certificate of excellence’
for Branch
and
over
allattopper
also be sent as
tral
form
of the should
Cer tificate.
per the attached write up. B.Tech and B. Arch degree Certificate should also be sent to us as per
‘Cer tificate of excelle
nce’ for Branch topper
attached write up.
and over all topper sho
per the attached wri
uld also be sent as
te up. B.Tech and B. Arc
h degree Cer tificate
attached write up.
should also be sent to
You are also requested to specify the dimensions of the Certificates to be printed along
withus as per
ON INDIA GOVERNMENT SERVICE
the quality
paper on which degree Certificates are to be printed. Soft scopy of all Certificates
Youof
are
also requested to spe
cify
the dim
ionbase
along with
mail merge
facility
forens
data
should
also
sent.
s of the
Cer tifi
the template
quality of with
catebe
s to
be printed along wit
paper on which degree
h
Cer tificates are to be
along with template
prin
ted
.
Sof
t scopy of all Cer tificate
with mail merge faci
s
lity for data base sho
Thanking you.
uld also be sent.
Thanking you.
दूरभाष/
: +91-22
2550
5300 / 2551 1910 फै� / fax: +91-22 2550 5151 / 2551 9613 ईमेल / email: brksinha@barc.gov.in
दूरtel
भाष/
tel : +9122 2550
5300 / 2551 1910 फै�
/ fax: +91-22 2550 5151
/ 2551 9613 ईमेल / emai
l: brksinha@barc.gov.in
G11. Business cards
Dr. R. K. Sinha
Chairman, Atomic Energy Commission
Secretary to GOI, Department of Atomic Energy
भारत सरकार के सचिव, परमाणु ऊर्जा विभाग
tel
: +91-22 2550 5300 / 2551 1910
fax : +91-22 2550 5151 / 2551 9613
email : rksinha@barc.gov.in
दूरभाष : +91-22 2550 5300 / 2551 1910
फैक्स : +91-22 2550 5151 / 2551 9613
ईमेल : rksinha@barc.gov.in
FRONT
40
BACK
Folder location:
VIDNITP / stationery
F‍ ilename:
vcard_official.ai
G12. Official envelopes
Ref. BARC/SIRD/
42
G13. Departmental envelopes
Ref. BARC/SIRD/
Ref. BARC/SIRD/
REACTOR SAFETY DIVISION
Central Complex, Trombay, Mumbai 400 085
TECHNOLOGY TRANSFER AND COLLABORATION DIVISION
Central Complex, Trombay, Mumbai 400 085
44
G14. Letterhead - Official,
G15. Departmental & G16. Continuation sheet
भारत सरकार के सचिव, परमाणु ऊर्जा ववभाग
Dr. R. K. Sinha
Prof. Mandar Rane
IIT Bombay
Prof. Mandar Rane
IIT Bombay
Ref. No. BARC / 03.10.2012
Ref. No. BARC / 03.10.2012
Sub: Receipt of the identity materials sent by you through courier
Sub: Receipt of the identity materials sent by you through courier
Thank you for sending the materials regarding certificates and medal design for the Institute.
Certificate design ‘B’ submitted by you is finalized by the Institute. However certain corrections
are required to be incorporated. In English version of the certificate Master Technology should
be written as Master of Technology. Border and background of the Certificate should be
distinguishable. At present most of the portions is white and background is very light.
Background should be in the entire/central format of the Certificate.
‘Certificate of excellence’ for Branch topper and over all topper should also be sent as
attached write up.
attached write up.
You are also requested to specify the dimensions of the Certificates to be printed along with
the quality of paper on which degree Certificates are to be printed. Soft scopy of all Certificates
along with template with mail merge facility for data base should also be sent.
Thanking you.
Thanking you.
Chairman, atomic energy Commission
secretary to GoI, department of atomic energy
attached write up.
attached write up.
attached write up.
Thanking you.
दूरभाष/ tel : +91-22-25505050 / 25592000 फै� / fax: : +91-22-25505151 / 25519613 ईमेल / email: webmaster@barc.gov.in
46
दूरभाष/ tel : +91-22 2550 5300 / 2551 1910 फै� / fax: +91-22 2550 5151 / 2551 9613 ईमेल / email: brksinha@barc.gov.in
G18. CD/DVDs
official presentations
48
Special event
Corporate Presentations
Data Transfer
G19.
Conference banners
50
Miscellenous brandtouchpoints
G20. Cup Artwork >
52
G21. Pendrives, Pens >
G22. Notepads, Folders & Brochures
AD1. & Ad2.
Newspaper
release
Technical Services Division, Trombay, Mumbai- 400 085
Notice inviting tender in brief, tender number: BARC/tSD/14/2012-13
Met veres a qui omnimaiones serum qui quas il inus dolupient enit, cor res corume id
quibus. Henderi oreris ex es estin ressunt, saerumet lam sum fuga. Ibusdantem quam
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volestion remquuntenda quae nosanditatur acea solorest expere verrum voloriam
quam fugia quiatem harum quam, sincill enihil ipsapit dicte volupta dolore comnia
conestis mi, core esto berspit ut vid ut pelestio. Otationet dero con culparis reperiorem
simporibus qui unti voluptatiur recus. Liquae venis qui odit et veribus id qui rem vero
qui rehenditin rehenes sitate natis ditionse peles que quidell esequia nos dus
eate duciusam, sam et et acepere, quo cupturesequi sitat ut dunt aut qui officte
nonseni idi renitas perorit et eos audiam faceatiiscid quam ni unt. Maxim fugia ea
arupta ducia sandi blam, am est voluptatiis erisi nones quassun totate porio blaborem
evendipsus sini in rere, nonsedita nonsed que nonestibus assitat ligent, soluptat lant,
cusa derae seceatuscium sum, nusciis abo. Bitatiis aut odit debis dus, omnimus estia
poriat. Occus eos consequatium ipsa consequam necerorest, net harchil illa si omnihiti
ommod modi volo earum evel et autet volut veligni mincid minis restionse nem et
earum faccabor si dustiunt pereped utae vit perovidiae pror aut voluptatem fuga.
Amusdam que et molorDi temporem corerit veliatiaepe officae latenisquam imet,
occust pero te inverore, consequae rehenectem qui quate nit estiumque nihil magnihi
litatem nus di aut aut faceperferia que molore doluptat. Ent odis sitatectorro et haris et
et laut latem inusdandus. Epudi totatur? Nam est opta asit mi, voluptae perro omnimet
dolorit et ommolupisModit apiendis preiur accus esto bercide vel esciet dit, omnimus
Molese ipsam ut et essim veliqui voluptati doluptaturis expererum que mo mos dercide
volesequo in non reratem harum voluptas et as ipiet fugiam, velia erro magnis reius reius
santem. Itae prestrum ex est aut perios arum fugit reptur rem quo tem re cus quibusda
www.barc.gov.in
54
G26
Tender Advertisment header format
UNVEILING THE NEW FACE OF
INDIA’S PREMIER RESEARCH CENTRE
HOMI J. BHABHA’S VISION
HAS A NEW FACE
INDIA’S PREMIERE RESEARCH CENTRE
1906 -1966
“A scientific institution, be it a laboratory or an academy,
has to be grown with great care like a tree - Homi Jehangir Bhabha
G23
Press Ad Launch Release
1906 -1966
“A scientific institution, be it a laboratory or an academy,
has to be grown with great care like a tree - Homi Jehangir Bhabha
G24
Press Ad Launch Release
H11.
Organizational seal
56
H12.
Rubber stamp
58
I14.
Department names
60
TECHNOLOGY TRANSFER
AND COLLABORATION DIVISION
TECHNOLOGY TRANSFER
AND COLLABORATION DIVISION
J11. J12.
Identity cards
Dr. K Bhanumurthy
Head SIRD/ KMG
Employee no. 8364
Validity: 31-12-2014
62
Head SIRD/ KMG
Employee no. 8333
Head CIDM / EMR
Employee no. 8345
J13. Identity cards
J13.
Guest cards
64
Tel: (91-22) 2559 2073 / 2550 5318
Fax: (91-22) 2551 9613 / 2550 5151
Tel: (91-22) 2559 2073 / 2550 5318
Fax: (91-22) 2551 9613 / 2550 5151
K11.
Transportation bus
Front + Rear
66
K12.
Transportation bus
Profile
68
K13.
Transportation van
70
K14.
Transportation –
vehicle sticker
72
Registered
signature
74
The BARC logo (signature) was approved by Chairman BARC.
It was launched as the new Corporate signature of the organization
by Director BARC on 10 August, 2012 in an inaugral function to all
the employees of BARC at Trombay in their campus.
Recommended file formats for BARC logo
Recommended
Software applications
FILE FORmat
EPS
vector
Word Processing
website
digital devices
video
http://www.barc.ernet.in
PNG
vector
GIF
Pixel
Acceptable
JPG
Pixel
TIFF
pixel
BARC
VISUAL IDENTITY DESIGN
DESIGN SPECIFICATION MANUAL
IDENTITY GUIDELINES 2012
BARC .
VISUAL IDENTITY DESIGN . DESIGN SPECIFICATION MANUAL . IDENTITY GUIDELINES 2012

bhabha atomic research centre

Transcription

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