Single City - Rochester Magazine

2015
Media Kit
rochester
ROCHESTERMAGAZINE.COM
FALL
FASHION,
THEN
& NOW:
ROCHESTER
RUNWAY
NINE LOCAL
LANDMARKS
Single
City
IN
THE
Nine Rochesterites share
insights on the city’s dating scene
Rochester
Single
Tim Nela
ROOMS FOR
IMPROVEMENT:
THE FUTURE OF
ROCHESTER’S
HOSPITALITY INDUSTRY
Plus: Our annual Best Restaurants Ballot; Random Rochesterite; Oddchester; More
LOCAL MODELS.
LOCAL FASHION.
INTERNATIONAL FEEL.
Local model
Kylie Osterhus
SPEAKING
FROM
EXPERIENCE
MARV SEPPALA HAS
GONE FROM ADDICT TO
ADDICTION EXPERT
7
SIGNS ROCHESTER’S
HOUSING MARKET
IS ON THE REBOUND
Plus: RCT stages RENT; Empty Bowls turns 10; Koski rides shotgun in the Wienermobile; more
507.281.7469
www.rochestermagazine.com
rochester
] REASONS
10[to advertise
in Rochester Magazine
ROCHESTERMAGAZINE.COM
OR
SO
1
We’re the popular kid
(the one who’s also really nice).
Rochester Magazine is the most widely read and most widely distributed
magazine in the area, averaging more than 56,000 readers per issue.
In addition to the nearly 15,000 copies distributed monthly, Rochester Magazine is also released in its entirety in a turn-the-page format on www.rochestermagazine.com. Rochester Magazine’s online readership averages 40,000
unique viewers each month and just keeps growing.
2
We hit your target.
Every month, we:
• Direct mail 3,000 copies to high-end homeowners and businesses
• Deliver 1,800 copies to downtown hotel rooms every month
• Supply hundreds of copies to Mayo Clinic and Olmsted Medical Center
• Distribute copies to doctor, dentist, and orthodontist waiting rooms
Rochesterite
Deneene Graham.
Xxxxmonth, 2005 Page 1
• Place copies in upscale salons, spas, fitness centers, coffee shops
(i.e. Dunn Bros. and Starbucks), dance studios, and more
BEAUTY BOOK, MAY 2014
• Stock racks in high-traffic areas of Rochester’s downtown business, medical,
and visitor district
COMMAND
PERFORMANCE
IN FEBRUARY, BRIAN
TANAKA—ROCHESTER KID,
LOURDES GRAD—TOOK
COMMAND OF THE USS
MINNESOTA, ARGUABLY THE
MOST TECHNOLOGICALLY
ADVANCED NUCLEAR
SUBMARINE ON
THE PLANET.
• Release a full ONLINE version at rochestermagazine.com.
BUT HE’S GOT ANOTHER
10 MONTHS OR SO UNTIL THE
SUB IS BACK IN THE WATER.
BECAUSE, RIGHT NOW,
THE $2 BILLION, 7,800-TON SUB
IS IN DRYDOCK, SITTING
ON WOOD BLOCKS.
BY STEVE LANGE
PHOTOS COURTESY OF U.S. NAVY
The USS Minnesota, shown here during sea trials in 2013, seems to be led by a pair of dolphins.
32
JUNE 2014
ROCHESTERMAGAZINE.COM
ROCHESTERMAGAZINE.COM
JUNE 2014
COMMAND PERFORMANCE, JUNE 2014
SINGLE
in the
36NOVEMBER2014
CITY
ROCHESTERMAGAZINE.COM
3
When we talk about our numbers (see
above), we have the CAC audit to back it up.
4
We cheer for the hometown team.
5
We stand out in a crowd.
33
Ssssstrike!
Nine area singles gather at Bowlocity Entertainment Center
to roll a few strikes, wear some funky shoes, and share the secrets
of Rochester’s dating scene.
(And maybe a few of their own dating secrets, too.)
By JENNIFER KOSKI Photos by OLIVE JUICE STUDIOS
(olivejuicestudios.com)
ROCHESTERMAGAZINE.COMNOVEMBER201437
SINGLE IN THE CITY, NOVEMBER 2014
PEOPLE OF FAITH, JULY 2014
Rochester Magazine is audited by CAC (Certified Audit of Circulations). So
when we tell you that we printed nearly 15,000 copies of, say, our September issue, we mean that we printed and distributed 14,935 copies. And we
can prove it through one of the most creditable auditors out there. You want
to see our numbers? Just ask. Other products can tell you how many they
distribute, and you just have to take their word for it. We’ve got proof.
When you advertise in Rochester Magazine, it tells area readers that you are
part of our community, too—and that your products and services are available
locally. Also, we work to include participating advertisers whenever possible.
We don’t mean to brag (OK, yes we do), but at Rochester Magazine, we
invest in the quality of our editorial product and it shows. Our features, photography, design, and regular columns have been consistent award winners
for nearly a decade. In the past two years alone, we have received more than
30 awards from the MMPA, MNA, and SPJ while competing with the likes of
Minneapolis/St Paul Magazine and Minnesota Monthly.
DOWN BY THE RIVERSIDE, JULY 2014
6
7
8
ROAD SCHOLAR, APRIL 2014
We’re attention hogs.
Rochester Magazine readers spend an average
of 60 minutes with each issue of our magazine.
(Try to get that kind of face time with a billboard
or 30-second TV or radio promo.) 56,000 readers
per month x 60 minutes per reader = 3,360,000
minutes per month.
We know all the hot spots.
From the hippest new restaurants to the coolest
places to shop for gifts, we keep our finger on the
pulse and we keep you in the loop.
9
10
We’re techno like that.
Every issue of every Rochester Magazine is featured—in its entirety—on www.rochestermagazine.
com. Readers who click on the online version of your
ad will be linked directly to your website. You pay for
a print ad—and get an online ad for free! Then you,
too, can say you’re “techno like that.” But don’t really
ever say that to anyone.
Our readers have their eyes
on the prize.
According to BIGresearch, a leader in online marketing, magazines and magazine ads garner the most
attention over other forms of media. When consumers read magazines, they are less likely to be
distracted compared to the users of TV, radio,
or the internet.
Two birds, one stone.
Rochester Magazine is heavily distributed in areas
where both Rochester residents and Rochester visitors congregate, which means you reach two great
audiences with one fabulous, affordable, effective,
fun, engaging, (and humble) product.
Gulf War Veteran
Bill Nevala
MARATHON MAN, JULY 2014
FACES FROM THE FIELD, MARCH 2014
EVERY
MONTH.
FOR 16
YEARS.
rochester
ROCHESTERMAGAZINE.COM
Editorial Calendar
JANUARY
FEBRUARY
2015
MARCH
THE WEDDING GUIDE
BEST RESTAURANTS;
THE BUILDING BOOM
TOP NEW RESTAURANTS;
HOME REMODELING TRENDS
SPECIAL MARKETING SECTION:
Ultimate Wedding Directory
SPECIAL MARKETING SECTION:
Rochester’s Commercial Building Boom
SPECIAL MARKETING SECTION:
Get To Know ... Area Realtors/Builders
Ad Copy Due: December 6, 2014
Street Date: December 30, 2014
Ad Copy Due: January 9, 2015
Street Date: January 31, 2015
Ad Copy Due: February 6, 2015
Street Date: Fenruary 28, 2015
APRIL
MAY
JUNE
THE BEAUTY BOOK/
HEALTH & WELLNESS
THE ULTIMATE AREA
GOLF GUIDE
SUMMER ROAD TRIPS;
RESTAURANT RENAISSANCE
SPECIAL MARKETING SECTION:
Outdoor Living
SPECIAL MARKETING SECTION:
Get To Know ... Area Bankers
SPECIAL MARKETING SECTION:
Get To Know ... Area Insurance Agents
Ad Copy Due: March 6, 2015
Street Date: March 28, 2015
Ad Copy Due: April 10, 2015
Street Date: April 29, 2015
Ad Copy Due: May 8, 2015
Street Date: May 30, 2015
JULY
AUGUST
SUMMER SCHOOL
PEOPLE PROFILES
SEPTEMBER
SPECIAL MARKETING SECTION:
Get To Know ... Area Dentists
SPECIAL MARKETING SECTION:
Get To Know ... Area Car Dealers
SPECIAL MARKETING SECTION:
Get To Know ... Area Attorneys
Ad Copy Due: June 10, 2015
Street Date: June 30, 2015
Ad Copy Due: July 10, 2015
Street Date: July 31, 2015
Ad Copy Due: August 7, 2015
Street Date: August 29, 2015
OCTOBER
NOVEMBER
DECEMBER
FALL FASHION
WINERY TOUR
TEACHERS WHO CHANGED
OUR LIVES
SINGLE IN THE CITY;
BEST RESTAURANTS BALLOT
INSPIRING STORIES;
GIVING BACK
SPECIAL MARKETING SECTION:
Higher Ed.
SPECIAL MARKETING SECTION:
Thank A Veteran
SPECIAL MARKETING SECTION:
Businesses That Give Back; Gift Guide
Ad Copy Due: September 11, 2015
Street Date: September 30, 2015
Ad Copy Due: October 9, 2015
Street Date: October 31, 2015
Ad Copy Due: November 6, 2015
Street Date: December 1, 2015
NOTE: If you need our assistance with ad design, ad copy information and materials should be submitted at least one week prior to Ad Copy Deadline.
IN EVERY ISSUE: Short Cuts: Upcoming concerts, theater, and charity events. Oddchester:
Rochester Magazine’s award-winning column from Editor Steve Lange. Random Rochesterite: Ambush interviews
with local residents. (We know everyone has a story.) 10 (or so) Questions: Candid—sometimes strange—Q&As.
Scene About Town: Paparazzi shots from local charity events. “Where to…” Directory: A listing of great
places to shop, dine, get your hair done, find legal counsel, and more.
rochester magazine
2015 RATES & SIZING
15,000 copies in print monthly — unlimited online @ rochestermagazine.com
(All rates are per issue)
Ad size
Dimension
1 Issue
2-6 Issues
7-12 Issues
1/8 Page
3.7" x 2.4"
$350
$320
$300
1/4 Page
3.7" x 5"
$650
$590
$520
1/2 Page Horizontal
7.5" x 5"
$960
$900
$830
1/2 Page Vertical
3.7" x 10"
$960
$900
$830
Full Page
7.5" x 10"
$1,570
$1,465
$1,395
Page 4 & 5
7.5" x 10"
$1,745
$1,645
$1,545
Table of Contents
7.5" x 10"
$1,845
$1,745
$1,645
Editors Note
7.5" x 10"
$1,845
$1,745
$1,645
Inside Front
7.5" x 10"
$1,910
$1,775
$1,695
Page 3
7.5" x 10"
$1,910
$1,775
$1,695
Inside Back
7.5" x 10"
$2,015
$1,880
$1,725
Back Cover
7.5" x 10"
$2,055
$1,935
$1,825
Magazine Directory Listing*
90 word maximum
$130
$105
$80
Directory Ad (Where To Dine)
1/6 page
$435
$365
$335
$300
$275
$250
Fabulous Finds
Online Advertising Options
Call or email for info
SUBMITTING ADS
EMAIL: Please send all ads to
vkruger@rochestermagazine.com
FTP SITE: Open your ftp utility (Fetch, Cyberduck,
SmartFTP or CuteFTP, for example).
HOST: ftp://addesign@newspaper.postbulletin.com/
USERNAME: addesign
PASSWORD: News33#
DISK: (Mac Formatted)
All disks should be labeled with the following:
• Name of advertiser
• Telephone and email
SEND ALL AD MATERIALS TO:
ROCHESTER MAGAZINE, 18 First Avenue SE,
Rochester, MN 55904-6118
FULL PAGE BLEED SPECIFICATIONS:
TRIM 8.375" x 10.875"
BLEED 8.625" x 11.125"
TEXT SAFETY ZONE 8" x 10.45"
ADS W/O BLEED 7.5” x 10”
ACCEPTED FILE FORMATS:
ADOBE PHOTOSHOP (psd/tiff/jpg/eps) 300 dpi
ADOBE ILLUSTRATOR (ai/eps)
ADOBE ACROBAT (pdf)
High Resolution with fonts embedded.
Publisher (.pub) files are not recommended, but can be
saved as a high resolution pdf file. No modification or
editing of publisher files can be made on our end.
2015 PRODUCTION SCHEDULE
Issue
Ad Copy Deadline
Street Date
January 2015
12/6/2015
12/30/2014
February 2015
1/9/2015
1/31/2015
March 2015
2/6/2015
2/28/2015
April 2015
3/6/2015
3/28/2015
May 2015
4/10/2015
4/29/2015
June 2015
5/8/2015
5/30/2015
July 2015
6/10/2015
6/30/2015
August 2015
7/10/2015
7/31/2015
September 2015
8/7/2015
8/29/2015
October 2015
9/11/2015
9/30/2015
November 2015
10/9/2015
10/31/2015
December 2015
11/6/2015
11/28/2015
January 2016
12/11/2015
12/30/2015
To secure space and pricing, contact
Tessa Olive, director of sales and
marketing for rochester magazine
507.281.7469 TOLIVE@ROCHESTERMAGAZINE.COM
rochester
ROCHESTERMAGAZINE.COM
Contact Us
Do you have questions? Comments? Want to schedule
a meeting to discuss your marketing and advertising needs?
Just let us know.
Advertising Info:
Editorial Info:
Tessa Olive
(Marketing & Advertising Director)
507.281.7469
tolive@rochestermagazine.com
Steve Lange
(Editor)
507.285.7770
slange@rochestermagazine.com
Distribution/Ad Info:
Jen Koski
(Associate Editor)
507.285.7776
jkoski@rochestermagazine.com
Vicky Kruger
(Sr. Magazine Coordinator)
507.285.7775
vkruger@rochestermagazine.com
Technical/
Design Info:
Lisa Houghton
(Art Director)
507.285.7719
lhoughton@rochestermagazine.com
Orlando
Berrio
‘Just live
this life’
Brian and Sarah
Muellner
BEST NEW
CUBAN REFUGEE FINDS
REFUGE IN ROCHESTER
RESTAURANTS
SIX
SIT-DOWN STANDOUTS
Plus: Building? Buying? Brightening Up? Area experts talk home trends
Plus: The Rochies—A look back at the year’s strangest stories; 10 (or so) Qs with Sena Ehrhardt; more
of Happiness
The
Neuroscience
of Happiness
BEAUTY BOOK
HAS THIS MAN FOUND THE
KEY TO CONTENTMENT?
FASHION. FITNESS.
FEEL-GOOD ADVICE.
Days
100Summer
100
Of
can’t-miss
EVENTS
THE ULTIMATE
AREA GOLF
OUTDOOR LIVING,
OUTDOOR LIFE
Mary McGuire
GUIDE
Real-life advice
on everything
that is “in”
outdoors.
Get To Know Area
BANKERS
Dr. Amit Sood
Plus: The Woman Who Was Almost Mayor: Remembering Jessie Howard
Plus: Selling everything, traveling the world: 10 Qs with Elizabeth Bandy
Plus: Mapping 21 years of the Rochesterfest Treasure Hunt; much more