2016 media kit - Pittsburgh Magazine
Transcription
2016 media kit - Pittsburgh Magazine
2016 MEDIA KIT each month – in print, online and at our events – an average of 336,103 people turn to pittsburgh magazine for content that tells the unfolding story of pittsburgh. We deliver information where our readers congregate: in the pages of our print magazine; via pittsburghmagazine.com; on our award-winning blogs; through social media channels; via two innovative mobile apps; and in person via our experiential events. MORE THAN A MAGAZINE. Pittsburgh Magazine is more than the region’s premier lifestyle magazine. Since 1969, Pittsburgh has been both our hometown and our inspiration. We stay rooted in our heritage but, like Pittsburgh, we are constantly reinventing ourselves. So today, Pittsburgh Magazine is much more than a monthly magazine. We’re an awardwinning branded platform that connects our loyal readers to a fascinating city while creating a trusted environment for advertisers to reach Pittsburgh’s most influential and affluent consumers. BETSY BENSON 2 PUBLISHER 412/304.0920 / BBENSON@PITTSBURGHMAGAZINE.COM OUR REACH PRINT READER PROFILE SOCIAL Twitter: 45,538; Facebook: 15,496; Pinterest: 2,300; Instagram: 1,327 64,661 93,016 336,103 35,960 80% PIT TSBURGHERS Average monthly print distribution E-NEWS 25,592 54% 46% MALE FEMALE PRINT 15 33,2 plan to remodel in the next year Subscribers 18,911 185,969 DIGITAL EDITION EVENTS Registered attendees per year 7,755 own a home with a market value of $300K+ have a college education 72,935 67,179 are frequent wine drinkers have a household income of $100K+ 54,191 127,649 4 CIRCULATION: by the numbers 47,420 17,879 1,382 are business owners or CEOs attended a cultural event in the last year Average unique visitors per month, (Google Analytics) 52,126 have liquid assets of $250K+ are frequent restaurant diners ONLINE SOURCE: MEDIA AUDIT, SUMMER 2015 28,175 TOTAL AVERAGE MONTHLY CIRCULATION PAID AND VERIFIED INDIVIDUAL SUBSCRIPTIONS* 3,658 SINGLE-COPY SALES* *source: as filed with the alliance for audited media for the six months ended june 30, 2015. subject to audit. 91% OF U.S. ADULTS READ PRINT MAGAZINES GFK MRI FALL 2014 18,911 DIGITAL EDITION APP DOWNLOADS TO DATE CORPORATIONS, HOTELS & WAITING ROOMS* (VERIFIED PUBLIC-PLACE SUBSCRIPTIONS) EDITORIAL 2016 CALENDAR AUGUST EDITORIAL: Deep in the Heart of Downtown, Top Dentists EVENTS: Weddings Launch SECTIONS: Retirement Planning Guide, Medical Profiles DATES: Space Close: 6/27 Copy/Art: 7/8 In Hand: 7/25 SEPT EMBER EDITORIAL: College/University Issue, Fall Fashion EVENTS: Ultimate House SECTIONS: Travel & Getaway Guide, Higher Education Guide, Fashion, Fall Arts Guide DATES: Space Close: 8/3 Copy/Art: 8/12 In Hand: 8/29 F E B RUA RY EDITORIAL: Underground Pittsburgh EVENTS: Fashion with Compassion, Women in Business, Weddings Launch SECTIONS: Fashion with Compassion, Women in Business, Education Guide, Travel & Getaway Guide, Summer Camp Guide DATES: Space Close: 12/28 Copy/Art: 1/8 In Hand: 1/25 OCTOBER M A RC H EDITORIAL: Pittsburgh Neighborhoods, Beer Bracketology EVENTS: Pittsburgh Home & Garden Show, Home of the Year Reception, Beer Bracket SECTIONS: Higher Education Guide, Retirement Planning Guide DATES: Space Close: 1/26 Copy/Art: 2/4 On Sale: 2/22 A P RI L EDITORIAL: The Great Outdoors, Spring Fashion EVENTS: Women in Business SECTIONS: Travel & Getaway Guide, Summer Camp Guide, Women in Business, Fashion, Earth Day DATES: Space Close: 2/24 Copy/Art: 3/4 In Hand: 3/21 JUN E EDITORIAL: Made in Pittsburgh EVENTS: Made in Pittsburgh, Women in Business SECTIONS: Education Guide, Women in Business, Give Guide, Wedding Planner DATES: Space Close: 8/29 Copy/Art: 9/8 In Hand: 9/26 EDITORIAL: Best Restaurants EVENTS: Best Restaurants Party, Chef Awards Reception SECTIONS: Travel & Getaway Guide; STEM DATES: Space Close: 4/26 Copy/Art: 5/5 In Hand: 5/20 N OV EMBER EDITORIAL: 40 Under 40 EVENTS: 40 Under 40 Awards SECTIONS: Travel & Getaway Guide, Ultimate House, Higher Education Guide DATES: Space Close: 9/27 Copy/Art: 10/7 In Hand: 10/24 M AY EDITORIAL: Best Doctors EVENTS: Best Doctors Reception SECTIONS: Medical Profiles, Higher Education Guide DATES: Space Close: 3/30 Copy/Art: 4/8 In Hand: 4/25 JANUA RY EDITORIAL: Pittsburgher of the Year EVENTS: Pittsburgher of the Year Reception SECTIONS: Education Guide DATES: Space Close: 11/30 Copy/Art: 12/9 In Hand: 12/28 6 JULY EDITORIAL: Best of the ‘Burgh, Summer Fashion EVENTS: Best of the ‘Burgh Party, Women in Business SECTIONS: Best of the ‘Burgh Hall of Fame, Women in Business, Fashion DATES: Space Close: 5/31 Copy/Art: 6/10 In Hand: 6/24 7 DEC EMBER EDITORIAL: Winter Getaways, Winter Fashion SECTIONS: Retirement Planning Guide, Fashion, Faces, Holiday Gift Guide DATES: Space Close: 10/26 Copy/Art: 11/4 In Hand: 11/21 *SUBJECT TO CHANGE B:24.25” SPECIAL PUBLICATIONS T:24” January 11/16 11/24 12/28 March 1/8 2/4 2/22 June 4/4 4/18 5/20 October 8/8 8/24 9/26 David Brodland, MD John Zitelli, MD EDITORIAL: Four stand-alone issues in January, March, June and October poly-bagged with our monthly magazine EVENTS: Home of the Year Reception (March) Endocrinology, Diabetes and Metabolism If there are crossovers (type or photos) from inside gatefold page to page 1, adjustments will be made by the printer because of the .125" “side glue” overlap of the cover to page 1 to our nearlyfor 100 physicians who if possible, it’s best toCongratulations avoid crossovers type and made Pittsburgh list of “Best Doctors.” intricate patterns that may notMagazine’s align correctly Their dedication helps us deliver health for all. For a referral, The InDesign file call can used as a template DOCTORS (362-8677) or visit AHN.ORG 412.be the page sizes are correct for gatefold panels and page 1 Murray Gordon, MD Jennifer Holst, MD Gastroenterology Otolaryngology Michael Bowman, MD James Sferra, MD Nicholas Sotereanos, MD Paul Lebovitz, MD Internal Medicine Francis Colangelo, MD James Costlow, MD Monica Dua, MD Marc Itskowitz, MD Richard McQuigg, MD Bryan Negrini, MD James Reilly, MD Richard Rosenthal, MD F:7.625” Febuary August In Hand 12/29 1/12 2/10 7/5 7/21 Custom magazines, sponsored content, special sections and more. We can create a comprehensive marketing communications package for you — all infused with the energy, authority and results-driven content for which Pittsburgh Magazine is known. 8/17 Susan Manzi, MD Mary Chester Wasko, MD Sleep Medicine Daniel Shade, MD Surgical Oncology Howard Edington, MD Norman Wolmark, MD Thoracic Surgery Douglas Chen, MD Todd Hillman, MD Joseph Turner, MD Rodney Landreneau, MD George Magovern, MD Pathology Jeffrey Cohen, MD John Lyne, MD Ralph Miller, MD Carlos Vivas, MD Jan Silverman, MD Pediatric Otolaryngology Christopher Post, MD Pediatrics General David Bertocchi, MD Edward Ketyer, MD Jennifer Romero, MD Deborah Rotenstein, MD Jeffrey Ubinger, MD GATEFOLD Urology Vascular Surgery Satish Muluk, MD F:8.25” Scoop UP CLOSE Living GOTTA HAVE IT! PROPS! Jules Boutique in Lawrenceville is expanding its merchandise selection to include more premium denim as well as more menswear. To reflect the new direction, the boutique is changing its name to Jack + Jules. [julespittsburgh.com] Natural Wonders Talk about a fresh scent. The organic and sustainable products found in the Supernatural Soap gift box [$55] contain herbs grown in founder Rachel Dudley’s own backyard garden. The Dormont resident writes and cuts the labels herself to reduce paper use. Packaging also is compostable, recyclable or reusable. [Available at supernaturalsoap.etsy.com; Olive & Marlowe, 5975 Broad St., East Liberty, 412/362-1942, oliveandmarlowe.com; Staghorn Home & Garden Café, 517 Greenfield Ave., Greenfield, 412/315-7298, staghorngardencafe.com] C A T T A I L S PARTNERING TO MAKE A DIFFERENCE IN COMMUNITIES WHERE WE WORK AND LIVE PHOTO BY CHUCK BEARD THE GOODS 37 HOME FRONT 39 HIT THE STREET 41 THRIVE 43 SCENE 44 Found on the Rachel Carson Trail at Harrison Hills Park 32 PITTSBURGHMAGAZINE.COM/UPCLOSE pittsburghmagazine.com/gottahaveit | MAY 2015 | TIP-ON b e l ly b a n d s A printed paper band wraps around the outside of the magazine; readers must remove the bellyband to open the magazine. p o ly b ag i n s e r t s / p r i n t e d p o ly Insert your pre-printed brochure into a plastic polybag and/or print your message directly on the plastic. YOUR GUIDE g at e f o l d s If a spread isn’t large enough for your message, consider a gatefold cover (3 or 4 pages) or butterfly gatefold (8 pages) inside the magazine. 2015 KIDS TO THE TOYOTA MARATHON tipping Tipping allows an insert of easily-removed product samples, ads or even a poster into the magazine. CIT Y GUIDE Space Close: 5/23 Copy/Art: 6/6 In Hand: 7/5 8 EDITORIAL: Our Communities SECTIONS: Education Guide, Higher Education Guide, Medical Profiles, Wedding Planner, Home Marketplace 05.15_049x056_KidsMarathonSAS.indd 49 4/13/15 2:59 PM CUSTOM SECTION WENDY McCABE SPECIAL PROJECTS MANAGER 412/304.0907 / WMCCABE@PITTSBURGHMAGAZINE.COM 35 Magenta, Link Name: AHN_15_022_RF_4CSWOP.tif (CMYK; 300 ppi; 100%), AHN_15_AlleghenyHN_hz_4C_WHT. eps (90.31%), SignOff_out_K_stack.eps (83%) Printed At None Rheumatology Cyan, Prepared by: Southfield, MI • 248.354.9700 Paul Kiproff, MD Robert Williams, MD 4/13/15 6:06 PM F:8.125” CUSTOM & HIGH-IMPACT PUBLISHING Copy/Art Radiology AHN5-033 (Gatefold) 94032_AHN_AHN5-033_Gatefold.indd 1 Space Close Phillip Choo, MD Garry Condon, MD Orthopaedic Surgery Robert Beasley, DO Fred Fioravanti, MD Martin Seltman, MD Robert Cicco, MD Alan Lantzy, MD EDITORIAL: Spring and Fall issues featuring Real Pittsburgh Weddings EVENTS: Launch Party (February and August) SECTIONS: Weddings Profiles, Travel & Getaway Guide Ophthalmology Family Medicine Neonatal-Perinatal Medicine WEDDINGS Thomas Krivak, MD Benjamin Peticca, MD Fredric Price, MD Ronald Thomas, MD T:10.875” In Hand Dermatology S:10.375” Copy/Art Judith Balk, MD PageMD 1 Bryan Hecht, Knepp,trim MD size) 8.25"Elizabeth (regular B:11.125” Space Close OBGYN Daniel Shade, MD Anil Singh, MD Antonios Zikos, MD Inside gatefold Right panel - 8.125" (backs up front cover) Krystal Carter / Jeffrey Mansk Inside gatefold - page size REVISED Left panel - 7.625" (backs up panel to the right of front cover) Youssef Arshoun, MD Athanasios Colonias, MD Russell Fuhrer, MD Stephen Michael Karlovits, MD Alexander Kirichenko, MD David Parda, MD Mark Trombetta, MD Fonts Fonts: Times (Regular), Verlag (Bold, Light), Helvetica (Medium) HOME Susan Baser, MD by Critical Care Medicine/ Pulmonary Radiation Oncology Hodge, Brent Studeny, Jessica Young, Raun Stelmaszek, Michael Lindenbaum, Emily Gee, Stephanie None 4 Neurology Van Nickell, MD Michael Rancurello, MD Approvals Print Producer Account Mgr Art Director Copywriter Traffic Art Producer Scale Proof # Michael Rancurello, MD Psychiatry From: kcarter-mpt-09193 Khaled Aziz, MD Eugene Bonaroti, MD Michael Horowitz, MD Michael Oh, MD Richard Spiro, MD Donald Whiting, MD Child and Adolescent Psychiatry ALLEGHENY HEALTH NETWORK 151105400019 94032 24” x 10.875” 24.25” x 11.125” 23.5” x 10.375” 300 dpi 000 - ALLEGHENY HEALTH NETWORK Neurological Surgery Plastic Surgery Howard Edington, MD Frederick Heckler, MD Michael White, MD Job info Client Job # Prefix Trim Bleed Live Line Screen Product Code Unit Rozlyn Berty, MD David Levenson, MD Saved at: 4-13-2015 3:09 PM Nephrology Raymond Benza, MD Robert Biederman, MD Aashish Dua, MD Tony Farah, MD David Lasorda, DO Srinivas Murali, MD Indu Poornima, MD 94032_AHN_AHN5-033_Gatefold.indd Cardiovascular Disease Yellow, Black S:23.5” COMPELLING EDITORIAL CONTENT IN EACH ISSUE OF PITTSBURGH MAGAZINE: Scoop Living GOTTA HAVE IT! AROUND THE ’BURGH SPOTTED Actor Alec Baldwin took in a Dec. 6 performance by the Pittsburgh Symphony Orchestra before posing for photos backstage at Heinz Hall. COMPUTER PROPS! Jules Boutique in Lawrenceville is expanding its merchandise selection to include more premium denim as well as more menswear. To reflect the new direction, the boutique is changing its name to Jack + Jules. [julespittsburgh.com] Taste EAT OUT PROPS The Art Institute of Pittsburgh served as host May 16 to a James Beard benefit dinner for WQED culinary legend Chris Fennimore. A cadre of AIP instructors prepared the food. Natural Wonders supernaturalsoap.etsy.com; Olive & Marlowe, 5975 Broad St., East Liberty, 412/362-1942, oliveandmarlowe.com; Staghorn Home & Garden Café, 517 Greenfield Ave., Greenfield, 412/315-7298, staghorngardencafe.com] A Tuscan-Inspired Valentine I PHOTO COURTESY NARCISI WINERY RICK SEBAK 22 EDITOR’S PICK 23 LOWDOWN 25 YOU SHOULD KNOW 26 SPORTS 28 UP CLOSE 31 pittsburghmagazine.com | FEBRUARY 2015 | THE GOODS 37 HOME FRONT 39 HIT THE STREET 41 THRIVE 43 SCENE 44 pittsburghmagazine.com/gottahaveit | MAY 2015 | 21 SCOOP Favorites in Scoop include ‘How’s Work?’, personality profile ‘You Should Know’ and Rick Sebak’s ‘All Roads Lead to Pittsburgh.’ LIVING Datebook T hree’s company and makes up the charm at Pearlstein, Warhol, Cantor: From Pittsburgh to New York. It’s the first exhibition to explore the careers of Philip Pearlstein, Andy Warhol and Dorothy Cantor — first as students at Carnegie Tech (now Carnegie Mellon University) and then as young artists trying to break into the New York scene in the early 1950s. Keep an eye out for a new work Pearlstein created this year. [The Andy Warhol Museum, through Sept. 6, 117 Sandusky St., North Shore; 412/237-8300, warhol.org] — Mike May PHOTO BY LEONARD KESSLER, COURTESY THE ARCHIVES OF AMERICAN ART, SMITHSONIAN INSTITUTION SPOTLIGHT 144 TOP 10 146 THE BEAT 148 NIGHTLIFE+FLICKS 150 CENTER STAGE 151 EXHIBITS 152 DANCE 153 UNDERCOVER +SPEAK UP 154 pittsburghmagazine.com/culture | JULY 2015 | 143 Dine xecutive Chef Anthony Hruska says that Ten Penny’s carrot-cake pancake plate is a “perfect example” of the food he tries to create at the restaurant: reinterpreted American cuisine. He makes the brunch dish using a carrot-cake recipe — the kitchen staff also uses the batter for muffins at times. Hruska and company plate the weekend offering with maple-infused cream cheese and roasted pineapple-rum syrup. RESTAURANT LISTINGS 220 pittsburghmagazine.com/restaurants | JUNE 2015 | WHERE WE’RE EATING & A LA CARTE 168 GROW. COOK. DRINK. 169 CORK NOTES 169 pittsburghmagazine.com/eat | JUNE 2015 | PHOTO BY LAURA PETRILLA BY THE NUMBERS 572,580 167 Average monthly pageviews 185,969 PittGirl’s Last Laugh BY VIRGINIA MONTANEZ | ILLUSTRATION BY WAYNO Average monthly unique visitors I’ve been given the Pittsburgh Left … and I’ve given it many times. Because my husband had done all of his driving in Mexico before moving here, he assumed the Pittsburgh Left was the American Left. So when we would drive in other cities, he would say things including, “Why won’t that guy turn already? I’ve waved him on and flashed my lights.” And the other drivers probably were saying, “What is this guy trying to tell me? Are my highbeams on? Is my car on fire? A hawk on my roof? What?!” Once in North Carolina when we were stopped at a light waiting for the left-turn signal to go green, my husband actually said, “They don’t need a left-turn signal here. Why don’t they just let people make the left against the moving traffic?” And that’s when I realized he didn’t know the Pittsburgh Left lives in Pittsburgh, where it probably never uses its turn signal. Unless it starts being enforced, the Pittsburgh Left isn’t going away. You can have it and our parking chairs when you pry them from our cold, dead Terrible Towel-twirling hands. But as one Redditor pointed out, the Pittsburgh Left “used to be something you were given ... Somewhere along the line it became some kind of taken-for-granted right.” A. Men. What does that mean? It means when the light turns green, if you have not been waved on or otherwise signaled by the right-of-way driver that you may proceed with your left turn first, you should not dart in front of the oncoming traffic like a suicidal deer. [Suddenly, everyone in Mt. Lebanon perks up: “Did she say ‘deer?’”] When we start TAKING the Pittsburgh Left instead of ACCEPTING it when given, bad things happen. Accidents. Anger. Squealing brakes. Middle fingers. Insurance deductibles. Starting quarterbacks on motorcycles admitted to UPMC Mercy while fans with questionable grips on reality set up grills in the parking lot, tailgating as if it’s the Steelers’ season opener. Give the Pittsburgh Left if you like, accept it if given ... but never, ever just TAKE it. Pittsburgh has lots of things wrong with it. Other than the weather, those things can be fixed … such as bringing some courtesy back to the Pittsburgh Left. If you don’t agree, don’t let the Gateway Clipper hit you in the butt on your way out. PM 36% of our digital readers come to our site via social media I’m certainly not (much of a) Pollyanna when it comes to Pittsburgh. I see its faults; I love it in spite of them. [960 Penn Ave., downtown; 412/318-8000, tenpennypgh.com] — Kristina Martin PHOTO BY LAURA PETRILLA T he owners of Leona’s have done a masterful job of revamping the ice-cream sandwich, using slabs of nearly lactose-free, homemade ice cream with made-from-scratch cookies. Creative flavor and color pairings further up the ante. Two seasonal selections include the blueberry ice cream on oatmeal lace and raspberry on snickerdoodle. If you spot the ladies around town with their ice cream tricycle, be sure to stop; these summertime classics are worth every calorie and penny. [leonaspgh.com; products also sold at select area shops] — Kristina Martin ecently, a Redditor with the ironic handle Pgh_is_cool asked, “What is your leastfavorite thing about living in Pittsburgh?” His or her query was rewarded with approximately 600 responses from other Redditors complaining about everything from the dearth of reliable public transportation (amen!) to “people here are not nice.” I’m sorry, but if you think Pittsburghers are not friendly, I’m going to have to assume you’re Tom Brady. There were complaints about the lack of turn-signal use (testify!), residents’ distaste for crossing rivers to dine or attend functions (witness!) and the cornucopia of drunken suck that is Carson Street on a weekend night (preach!). Pedestrians being forced to risk their lives while using a crosswalk. Potholes. The weather. The Squirrel Hill Tunnel. (I swear that wasn’t me.) “The sports.” (Huh?) “Unjustified pride.” “Low self-esteem.” (Which is it?) “Total lack of any solid music scene.” (Pittsburgh’s music scene is fantastic. This is insane. I feel as if I’m taking crazy pills.) It since has been deleted, but I was even mentioned: “PittGirl. Ugh.” (I’ll bet that was Luke Ravenstahl.) On and on it went. Complaint after complaint. That IS what Pgh_is_cool asked for; the responders simply were complying with the request. I’m certainly not (much of a) Pollyanna when it comes to Pittsburgh. I see its faults; I love it in spite of them, and I try to support the people in the city who are working to improve it. So this isn’t a column about these complaints being unjustified — because many of them are (except the dig at me; I’m a delight), and it’s not a column I’ll close with snark such as, “Don’t let the incline hit you on your way out, whiners.” Instead, let’s talk about one thing in particular that appeared a few times in the comments: the Pittsburgh Left. [Wilhelm scream] I’m not so deep into the crazy pills that I’m going to tell you we need to outlaw the Pittsburgh Left. Besides, it’s not a legal maneuver as it is. It’s like Parking Chair Law. Doesn’t exist. It’s not on the PennDOT driver’s license test. It simply is this: turning left at a stoplight in front of oncoming traffic. We just put an innocuous-sounding name to it and made it a Thing. Root of the Matter E Cream of the Crop Robust monthly food coverage includes ‘Where We’re Eating,’ food critic Hal B. Klein’s ‘Grow. Cook. Drink.’ column and our monthly restaurant review, ‘Dish’. LOCAL SPOTS COMING SOON After running a successful Kickstarter campaign, the couple behind the monthly Pierogi Night events will open Apteka, an eatery that’ll serve central and eastern European cuisine, in the East End. [aptekapgh.com] PITTSBURGHMAGAZINE.COM TASTE This department features ‘Things We Love,’ Scene and other lifestyle essentials. WHAT’S HAPPENING Triple Threat 35 AVERAGE TIME ON SITE 219 240 | JUNE 2015 | pittsburghmagazine.com/pittgirl DATEBOOK Spotlight, Top 10, The Beat, Nightlife + Flicks, Center Stage, Exhibits, Dance, Undercover + Speak Up. DINE Our extensive list of restaurants around the region. PITTGIRL PittGirl’s Last Laugh, by columnist Virginia Montanez. Blogs: 3:01 / Overall: 1:51 AUDIENCE AWARD-WINNING CONTENT IN THE LAST YEAR, PITTSBURGH MAGAZINE HAS WON: 51% are ages 25-44 54% male 46% female 39% have an income of $75k+ • Golden Quills: 7 Awards, 19 Nominations • City Regional Magazine Association Awards: 1 Award, 4 Nominations CINDI LASH EDITOR 412/304.0921 / CLASH@PITTSBURGHMAGAZINE.COM PHONE delivers daily and weekly blogs, web-exclusive content, photo galleries, videos and promotions plus all of Pittsburgh Magazine’s monthly content to form a robust, unique online environment. Talk about a fresh scent. The organic and sustainable products found in the Supernatural Soap gift box [$55] contain herbs grown in founder Rachel Dudley’s own backyard garden. The Dormont resident writes and cuts the labels herself to reduce paper use. Packaging also is compostable, recyclable or reusable. [Available at f flying your sweetheart to Tuscany for a weekend to celebrate Valentine’s Day isn’t a realistic option, consider a drive to West Deer Township instead. Start with wine-tasting and a romantic dinner at the Tuscan-villa inspired Narcisi Winery [narcisiwinery.com]. The spinach and artichoke dip, pasta entrées and signature tiramisu served in its restaurant pair with a bottle of the winery’s beloved, versatile Riesling. For your overnight stay, check into the nearby Sun & Cricket [sunandcricket.com], a resort-style B&B tucked into a pristine 35-acre estate. Sleep in Saturday and wake up hungry for the fabulous three-course breakfast, spend the afternoon cuddling by the fire or indulging in a massage — or head outdoors to explore the scenic horse trails and local antique shops. Then it’s time for more candlelight and fine cuisine at the exquisite Tuscan Inn [thetuscaninnzc.com]. Don’t fret if the 14th is booked. Sun & Cricket owner Tara Bradley-Steck says, “February’s one of our busiest months. Any day can be Valentine’s Day.” — Elvira DiPaolo-Hoff TABLET *source: Google Analytics/Media Audit Summer ‘15 SOURCE: GOOGLE ANALYTICS; INCOME DATA FROM MEDIA AUDIT SUMMER ‘15 11 CHANNELS & BLOGS TWO FREE APPS BURGH.LY is our fresh and lively list of things to eat, drink and do in the ’Burgh, from the editors of Pittsburgh Magazine. Available for iPhone and Android. Debuted in August 2014 Winner of National CRMA Digital Innovation Award, 2015 + A DAILY E-NEWSLETTER PRIMARY SPONSORSHIP PRIMARY SPONSORSHIP CHANNELS Ten dynamic channels feature the most popular articles from the magazine and exclusive content. EAT + DRINK | CULTURE | BEST OF | BEST DOCS | STYLE | HOME | SPORTS BUSINESS + ED | WEDDINGS | CITY GUIDE BLOGS Eight unique blogs provide insightful and sometimes amusing commentary on the latest happenings and trends in Pittsburgh. THE 412 | AFTER DARK | BEYOND THE COOKIE TABLE | #GOTTAHAVEIT | PITT GIRL MIKE PRISUTA’S SPORTS SECTION | THE BEST BLOG | EAT STREET 12 SPONSORED CONTENT SPONSORSHIP PITTSBURGH MAGAZINE is available anytime, anywhere via our replica app on your iPad, iPhone, Kindle Fire and Android devices. Debuted March 2013 13 NEW IN 2016: The 412, PM’s new daily e-newsletter sent to 15,000+ recipients. The 412 e-newsletter will deliver the most viral posts and topics plus rotating daily content straight to subscribers’ inboxes. EVENTS 6 OUR BUZZ-WORTHY EVENTS ATTRACT MORE THAN 7,000 ATTENDEES EACH YEAR. 5 5 6 ➊ BEST OF THE ‘BURGH ➋ BEST RESTAURANTS ➌ CHEF AWARDS ➍ WEDDINGS LAUNCH PARTY ➎ 40 UNDER 40 ➏ PITTSBURGHER OF THE YEAR ➐ ULTIMATE HOUSE ➑ MADE IN PITTSBURGH ➒ FASHION WITH COMPASSION ➓ HOME OF THE YEAR BEST DOCTORS WOMEN IN BUSINESS LEAH KRENN 14 MARKETING DIRECTOR 412/304.0918 / LKRENN@PITTSBURGHMAGAZINE.COM DIGITAL RATES DIGITAL SPECS CHANNEL MOBILE LEADERBOARD MEDIUM RECTANGLE CHANNEL AND BLOG SPONSORSHIP leaderboard (728x90 px) medium rectangle (300x250 px) mobile leaderboard (300 x 50 px) LEADERBOARD BURGH.LY BURGH.LY SPONSORSHIP PM REPLICA APP SPONSORSHIP (mobile leaderboard 300x50 px) load screen (1242x2208 px) listing (320x256 px + 100 words of copy) LISTING BODY COPY MOBILE LEADERBOARD EAT+DRINK BEST OF CULTURE BEST DOCTORS SPORTS BUSINESS+ED STYLE WEDDINGS HOME CITY GUIDE PER MONTH $3,500 $2,000 $2,000 N/A leaderboard (728x90 px) sponsored content (150x50 px image, 50 words copy + link) SPONSORED CONTENT $2,000 N/A $3,000 PITTGIRL $2,000 AFTER DARK $1,500 PER MONTH BURGH.LY $2,000 PM REPLICA APP $1,500 • Apps have one exclusive sponsor per month and are sold in 3-month increments. • Burghl.ly sponsorship includes a load screen and a listing. • Pittsburgh Magazine Replica App sponsorship includes a mobile leaderboard in multiple locations. $1,500 $2,000 E-NEWSLETTERS $1,000 THE 412 $1,000 PRIMARY SPONSOR: $2,300* SPONSORED CONTENT: $600* *Sponsorship for the 412 e-newsletter is sold by days in monthly increments. Sponsorship includes 4 to 5 issues depending on the month. Each day represents a different theme, and every issue includes the most buzz-worthy topic of the day. • Monday: Sports, Health & Fitness • Tuesday: Style & Home • Wednesday: Biz & Education • Thursday: Events & After Dark • Friday: Food & Dining LEADERBOARD 16 THE 412 APPS Channel sponsorship includes a leaderboard and a medium rectangle ad on the channel landing page and on all corresponding articles (including archive) for the duration of the sponsorship. Sponsorship is available in 3-month increments. Sponsored content available with frequency. E-NEWSLETTER PER MONTH Blog sponsorship includes a leaderboard on the landing page and a leaderboard and a medium rectangle ad on all blog posts (including archive) for the duration of the sponsorship. All rates are net. LOADING SCREEN BLOGS 17 PRINT SPECS PRINT RATES All rates are gross ROB FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE 1/12 PAGE 2-PAGE SPREAD 1/6 VERTICAL: 2.25”x4.75” FULL PAGE 2/3 BLEED: 8.5”x11.125” TRIM: 8.25”x10.875” LIVE AREA: 7.5”x10.125” VERTICAL: 4.75”x9.625” 1/6 VERTICAL: 2.25”x4.75” 13X 9X 6X 3X 1X $5,660 $6,220 $7,090 $8,330 $8,580 $4,490 $5,120 $5,610 $6,620 $6,990 $4,010 $4,490 $4,760 $5,380 $5,910 $2,740 $3,130 $3,470 $4,100 $4,330 $1,520 $1,670 $1,910 $2,180 $2,380 $390 $440 $500 $560 $620 $10,200 $11,200 $12,770 $15,270 $16,020 Nonprofits are eligible for discounted rates. SPECIAL PUBLICATIONS: WEDDINGS 1/2 HORIZONTAL: 7”x4.75” 2X CITY GUIDE HOME 1/3 VERTICAL: 2.25”x9.625” 2X $7,550 FULL PAGE $6,220 $5,660 $5,380 2/3 PAGE $2,540 $2,310 2/3 PAGE $6,000 2/3 PAGE $5,120 $4,490 $4,270 1/2 PAGE $1,900 $1,730 1/2 PAGE $4,880 1/2 PAGE $4,490 $4,010 $3,810 1/3 PAGE $1,620 $1,470 1/3 PAGE $3,710 1/3 PAGE $3,130 $2,740 $2,600 $1,980 1/6 PAGE $1,670 $1,520 $1,440 $910 $830 1/6 PAGE 2-PAGE SPREAD $11,200 $10,200 $9,690 SPECIAL ADVERTISING SECTIONS WITH SPONSORED CONTENT, USE 6X RATE WITHOUT SPONSORED CONTENT, USE 9X RATE 1/12 2.25”x2.25” ART REQUIREMENTS 1/3 SQUARE: 4.75”x4.75” 1/12 1/6 2.25”x2.25” HORIZONTAL: 4.75”x2.3125” Ad sizes are WIDTH x HEIGHT. Art to be designed by Pittsburgh Magazine is due on the day of close. Print-ready art is due one week later. PDFs are preferred, but Illustrator, EPS and Photoshop files are acceptable. Artwork must be high-resolution (300 dpi). Full-page ads must include bleed and crop marks. Live materials should be kept a minimum distance of .1875” - .25” away from trim. Fonts must be embedded in PDF files. Any RGB or spot colors must be converted to CMYK before submission. Transparencies should be flattened. If submitting a spread, care must be taken with any crossover images or type, especially with overrun files. FTP instructions are available on request. RACHEL WINNER 18 3-4X $3,330 $3,030 FULL PAGE 2-PAGE SPREAD $6,010 $5,460 2-PAGE SPREAD $12,830 ISLAND: 4.75”x7.1875” 1X FULL PAGE 1/6 PAGE 1/2 1X ADVERTISING DIRECTOR 412/304.0915 / RWINNER@PITTSBURGHMAGAZINE.COM WASHINGTON’S LANDING 600 WATERFRONT DRIVE, SUITE 100 PITTSBURGH, PA 15222 412/304.0900 PITTSBURGHMAGAZINE.COM