American Trucker - Trucking Group Marketing

2016
Solutions
Guide
The Leading Source of Insights for
Owner-Operators and Professional Drivers
What’s in a Name?
S
ometimes a name means everything. It’s not just an identity. It can spark feelings of
pride and a sense of community just to hear the words.
industry news, perspective on government regulations, equipment, and technology
that impacts a trucker’s productivity.
American Trucker lives at the heart of the trucking industry. It’s content is designed
to help anyone who operates, services, and maintains trucks and trailers. In print and
digital, our award-winning journalists deliver news and insights that owner operators
and small trucking business need to make informed decisions about buying,
equipping and maintaining equipment. This is a large and diverse group of businesses
WELCOME
FLEET OWNER
that haul freight - from agricultural and manufacturing
productsTO
to construction
and
hazmat material. These are the men and women who moveleetAmerica.
owner is the leading information source
American Trucker is a trusted, forty-year old brand. Our mission is to provide the
highest quality business information and insights for trucking operations of 1-4
vehicles. What you, our customer provides, is part of that package. Thank you for
looking to us to bring you deeper into the truck market. We look forward to helping
you grow in 2016 and beyond!
F
for trucking. We produce in print and online the
highest-quality editorial package for executives
Trucking operations of 1-4 vehicles operate over 2.5 millionoftrucks
and 600,000 trailers
fleets of five or more commercial vehicles.
and we
deliver the highest-quality
in the United States. American Trucker serves this community,
delivering
breaking circulation Reggie Lawrence, Managing Director - Trucking Group
WELCOME TO FLEET OWNER
F
available to cost-effectively reach the individuals
American Society
American Business Media:
Folio Magazine:
Trade Assn. Business
who purchase and recommend the products and
leetJesse
owner
the leading
information source
of Business Press
H.isNeal
Award for
Award for Editorial Publications International:
services sought by truck fleets.
Editors:Award
for Editorial
for Outstanding
trucking. We produce
in print and online
the
Journalism
Excellence
Tabbie International
We know this market and its needs because fleet owner has lived
Excellence, Award for
Award for Design
highest-quality editorial package for executives
commercial
alone for
years. our
hallDesign
Excellence
American Trucker is packed with editorial from a staff of reporters and
andbreathed
columnists
held intrucking
high regard
byover
the80
trucking
community
and journalism
world.
Our
team
has
earned
top
honors
such
as
the
of fleets of five or more commercial vehicles.
mark
is
a
full-time
editorial
staff
known
not
only
for
winning
journalJesse H. Neal Award for Outstanding Journalism, the American Society of Business Press Editors Awards for Editorial Excellence, and Folio Magazine’s
Excellence.
and we Award
deliver for
theEditorial
highest-quality
circulation
In Fleet Owner’s long history of
ism awards, but better still for discerning and meeting the information
available to cost-effectively reach the individuals
market leadership, it has been
needs of our professionally diverse readership, which includes managAmerican Socie
American Business Media:
who purchase and recommend the products and
recognized by 15 separate and
ers of for-hire and private truck fleets operating throughout the united
of Business Pre
Jesse H. Neal Award for
services sought by truck fleets.
Editors:Award for Ed
independent studies as #1 in
States and beyond.
Outstanding Journalism
We know this market and its needs because fleet owner has lived
The Market
Commercial
(Class 3-8)
Trucking Operations*
1.61 Million
A Reflection of the Truck-Buying Market
Commercial Trucks
12.32 Million
Heavy-Duty
2.47 Million
1.39 Million
Private
Fleets
223,550
For-Hire
Carriers
Medium-Duty
1.14 Million
The Opportunity is Clear
Trucking operations of one to four vehicles make up over three-quarters of
the commercial-trucking market, and American Trucker brings you there.
There is no other editorial-based magazine meeting the information needs
of this huge market, making American Trucker your premier avenue for
outreach to this audience.
A Diverse Market with Diverse Needs
The commercial-vehicle market is a collection of 12 million trucks and 3.5
million trailers of all types and sizes—from light- to heavy-duty—serving all
segments of the nation’s economy.
1-4
Vehicles
189,000
5+ Vehicles
34,550
5+ Vehicles
333,850
1-4
Vehicles
1.06 Million
273,300
Trucks
1.32 Million
Trucks
8.45 Million
Trucks
2.28 Million
Trucks
1.24 Million
Trucks
For-Hire
352,500
Trucks
Commercial
(Class 3-8)
Trucks
6.11 Million
Commercial
(only)
Light-Duty
6.21 Million
Total Commercial
Trucks
12.32 Million
Class 6
19,501 - 26,000
lb. GVW
Private
1.61 Million
For-Hire
117,300
Private
1.02 Million
Class 4
14,001 - 16,000
lb. GVW
For-Hire
261,800
Private
2.25 Million
For-Hire
352,500
Private
5.85 Million
Class 3
10,001 - 14,000
lb. GVW
4.88 Million
Trucks
Private
5.85 Million
Trucks
Class 7
26,001 - 33,000
lb. GVW
For-Hire
0.86 Million
Class 5
16,001 - 19,500
lb. GVW
Midrange
2.51 Million
5+ Vehicles
368,400 Fleets
9.77 Million Trucks
Class 8
Over 33,000 lb.
GVW
Light-Duty
6.2 Million
Class 1-2
Under 10,000 lb.
GVW
On-Highway
3.53 Million
Trailers
3.53 Million
For-Hire
2.13 Million
Private
1.4 Million
Total Commercial
Vehicles
15.85 Million
Vehicle Population
% FLEET
TOTAL
TRUCKS
1,247,300
77.20%
2,553,400
20.72%
FLEET SIZE
# of FLEETS
1-4
5 to 20
% TRUCKS
TOTAL
TRAILERS
% TRAILERS
TOTAL
VEHICLES
% VEHICLES
590,900
16.73%
3,144,300
19.83%
23.38%
288,500
17.86%
3,170,100
25.73%
536,500
15.19%
3,706,600
1,535,800
95.1%
5,723,500
46.5%
1,127,400
31.9%
6,850,900
43.2%
21-50
53,050
3.28%
1,685,800
13.68%
447,500
12.67%
2,133,300
13.46%
51-99
Total 1-20
17,150
1.06%
1,171,600
9.51%
325,800
9.22%
1,497,400
9.44%
100-499
8,100
0.50%
1,441,100
11.70%
484,100
13.70%
1,925,200
12.14%
500-999
950
0.06%
655,500
5.32%
214,600
6.07%
870,100
5.49%
1000+
Grand Total
650
1,615,700
0.04%
100.00%
1,644,100
13.34%
933,500
26.42%
2,577,600
16.26%
12,321,600
100.00%
3,532,900
100.00%
15,854,500
100.00%
*Operations with at least one Class 3-8 truck;
excludes bus-only and trailer-only operations
Note: Light-duty count reflects commercial-only usage; no
mixed-use or personal-use vehicles.
Sources: Commercial Motor Vehicle Consulting,
American Trucking Assns., National Private Truck
Council, Fleet Owner Composite Database
A Vibrant Forum for Buyers & Sellers
The American Trucker Marketplace and
AmericanTrucker.com put buyers and
sellers together via a vibrant and everchanging listing of trucks, trailers, parts,
and equipment available for sale. The
regional advertising options mean that
sellers can further pinpoint their offerings to
those who are ready to buy now.
American Trucker.com provides buyers
with real-time information regarding
equipment for sale, the ability to narrow those searches by a myriad of factors, and
multiple tools for reaching dealers
to complete the sale.
The American Trucker
Marketplace, which was
started over 30 years ago, is the
historical core of the magazine.
Our readers rely on this
section to help them keep their
equipment—and their business—
operating at peak efficiency no
matter where they are located.
Circulation
Dominant Industry Coverage
American Trucker’s delivers a vibrant circulation unmatched by any other publication.
We mail directly to decision makers across multiple industries that utilize trucks and
trailers, as well as the parts, equipment, and services to keep them running.
Each month, American Trucker mails to 150,000 qualified subscribers who represent a
vibrant composite of today’s truck-buying market.
This circulation consists of traditional readers of American Trucker, and Fleet Owner’s
FleetSeek data helps us fine-tune the mix to ensure we’re delivering the most desirable
audience for your advertising
message.
In addition, we have formed
relationships with major
associations, industry events,
and other entities to ensure
that American Trucker’s
circulation is an accurate
representation of the market
and provides the industry’s best
targeting of your customers.
The People Behind the Numbers
Our readers aren’t simply numbers. They are the people who make this industry thrive—and we strive to maintain an interactive
relationship with each reader.
American Trucker’s columns and features regularly collect input and advice from business leaders and industry executives. Our
editors are frequently in the field meeting American Trucker readers—your customers—to keep on top of the industry. They are
concerned about the issues of today and how those issues impact the future. This consistent, personal input helps American
Trucker stay on the cutting edge, ensuring thorough readership as well as considerable pass-along reach.
Bonus Reach: Trade Shows & Conferences
Your advertising in American Trucker will earn significant bonus distribution at many major trucking events throughout 2015.
American Trucker is distributed at Heavy Duty Aftermarket Week, MidAmerica Trucking Show, The Work Truck Show, American Truck Dealers
Convention, and many other can’t-miss venues.
See our EDITORIAL CALENDAR for dates.
Truck Buyers
Read
Company Type
* Includes over-the-road owneroperators plus owners of
non-trucking companies who own
trucks and trailers.
Vocational &
Independent
Owners* 35%
For-Hire
Fleets
65%
Precision Audience Targeting
Publisher’s Statement - For the 6 month period, ended June 2015
Written for commercial truck owners and professional drivers that operate 1-9 vehicles. American Trucker
provides breaking industry news as well as perspective on government regulations, equipment and
technology that impacts a professional trucker’s productivity.
JUNE 2015
MOTOR VEHICLE FLEETS (Trucks, Truck Tractors,
Trailers, Buses, Off-Road Vehicles, Pickups & Vans)
5 - 9 Vehicles
1 - 4 Vehicles
TOTAL MOTOR VEHICLE FLEETS
TOTAL QUALIFIED
8,812
141.188
150,000
PERCENT OF TOTAL
5.87%
94.13%
100.00%
TOTAL COPIES
8,812
141,188
150,000
ANALYSIS OF TYPE AND SIZE OF FLEET
BUSINESS AND INDUSTRY
5 - 9 Vehicles
1 - 4 Vehicles
TOTAL MOTOR VEHICLE FLEETS
For-Hire
Trucking
Truck/
Trailer
Leasing
Food/
Manufacturing/
Distribution
Sanitation/
Refuse
Government/
Public Utilities
Construction/
Mining/Logging/
Services
Manufacturing/
Processing
Petroleum
Retail/Wholesale
Delivery
Other
3,105
39
353
95
563
2,652
653
151
895
306
96,867
56
5,632
205
1,953
18,053
4,053
1,333
9,783
3,253
99,972
95
5,985
300
2,516
20,705
4,706
1,484
10,678
3,559
A Highly Engaged Readership
2015 Reader Profile Study Results Thinking about American Trucker for a moment, what is there about this publica7on that keeps you reading it on a regular basis? American Trucker subscribers
read
this
publication
for information
regarding...
90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 77.7% 77.7% 51.4% 48.9% 37.8% 33.4% 23.8% 22.9% 10.8% EQUIPMENT
INFORMATION
NEW PRODUCT
REPORTS
REGULATORY
NEWS
BUYER’S
GUIDE
BREAKING INDUS- TECHNOLOGY
TRY DEVELOPMENTS INFORMATION
*American Trucker subscribers spend an average of 64 minutes reading each issue.
FLEET
NEWS
ANALYSIS OF
INTERNATIONAL
INDUSTRY ISSUES INDUSTRY INFO.
3.4% OTHER
Source: American Trucker 2015 Reader Profile
2015 Reader Profile Study Results American Trucker subscribers
go
search of...
For which online
of the in
following do you use the internet? 100.00% 90.00% 87.4% 80.00% 70.00% 60.00% 50.00% 42.8% 40.00% 30.00% 41.8% 22.8% 20.00% 8.8% 10.00% 0.00% Locate New or Used Equipment to Buy LOCATE NEW OR USED
EQUIPMENT TO BUY
Research Equipment Ra4ngs & Evalua4ons RESEARCH EQUIPMENT
RATINGS & EVALUATIONS
Read ndustry Look LOOK
for FFOR
reight READIINDUSTRY
NEWS
FREIGHT
News Look for LOOK
FORJob JOB
OPENINGS
Openings 2.8% Other OTHER
Source: American Trucker 2015 Reader Profile
Editorial
We’ve Got You Covered
Our job here at American Trucker is to help owner-operators and small fleets understand what the rapidly evolving
equipment options, technology, and regulations mean to them. While this mission hasn’t changed, we’re adding
significant resources this year – both new personnel and an improved digital presence – to sharpen our focus on the
independent segment and streamline the delivery of actionable information.
Whether it’s hardware evaluation, business tips, safety tools, or insight
into pending policy and regulatory changes, American Trucker
has it covered. And we’ll make it accessible to busy
professional truckers.
With our leading truck equipment marketplace
featured both in print and online, American
Trucker is uniquely positioned to help
small-business trucking companies
truly move the needle for success.
Kevin Jones, Editor
Cover and Feature Stories
Every month, American Trucker brings its audience of truck and trailer buyers a full editorial menu designed to help them
run their trucks and trucking businesses. Surrounding timely cover and feature stories, our readers find:
THE BUSINESS OF TRUCKING
Well-known small-fleet consultant, Tim Brady,
offers straight-ahead, practical advice on how to
build a profitable trucking operation.
PARTS & SERVICES
Trucking’s most experienced editors report on
new products, tools, services and everything
else readers need to keep their trucks running.
SHOP TALK
A monthly case study highlighting a specific
maintenance problem and one trucker’s solution.
FOCUS ON...
An in-depth look at the components critical
to well-running trucks and trailers.
TRUCKS AT WORK
A monthly profile of a vacational
fleet and how it uses its trucks.
TIRE RACK
Tips and information on getting the most out of a
trucker’s major investment in tires and wheels.
SPOTLIGHT ON AMERICAN TRUCKER
A monthly feature that aims to bring American
Trucker’s readership to life by putting names and
faces alongside success.
READERS’ RIGS
A chance to show off all that pride and polish
for truckers who invest a lot of time and money
in keeping their trucks looking good.
2016 Editorial Calendar
January
February
March
April
May
June
Staying on top of
regulations
Pros and cons of
leasing on
Brakes: Next generation
Affordable ELDs
New tech for staying
in touch
Who wants a self-driving
truck?
Severe-duty
maintenance
The truth about oil
additives
Downsizing your diesel
Driver pay
Focus On...
Seats
Fifth Wheels
Refrigeration
Headlight Systems
Trailer Aerodynamics
Trucks at Work
Tank
Leasing
Waste Hauling
Municipal
Refrigerated
Tire Rack
Tire Rack
Tire Rack
Tire Rack
Business of trucking
Business of trucking
Business of trucking
Shop talk
Shop talk
Shop talk
Readers Rigs
Readers Rigs
Spotlight on an
American Trucker
Features
Monthly
Features
Bonus
Distribution
Heavy Duty Aftermarket
Week
August
September
October
November
December
New models for 2016
To shift or not to shift?
Saving fuel/GHG Tires
American Trucker of
the Year
Working with shippers
Fighting Fatigue
Protect yourself against
cargo theft
Managing wireless costs
Trucks and pop culture
All the comforts of home
Air/Coolant Filters
Brake Shoes & Pads
Inflation Monitoring
Wheels
HD Electricals
Batteries
Oil Filters
Field Service
P&D
Wholesale Delivery
Intermodal
Construction
Auto Hauling
Platform
Tire Rack
Tire Rack
Tire Rack
Tire Rack
Tire Rack
Tire Rack
Tire Rack
Tire Rack
Business of trucking
Business of trucking
Business of trucking
Business of trucking
Business of trucking
Business of trucking
Business of trucking
Business of trucking
Business of trucking
Shop talk
Shop talk
Shop talk
Shop talk
Shop talk
Shop talk
Shop talk
Shop talk
Shop talk
Readers Rigs
Readers Rigs
Readers Rigs
Readers Rigs
Readers Rigs
Readers Rigs
Readers Rigs
Readers Rigs
Readers Rigs
Readers Rigs
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Spotlight on an
American Trucker
Technology &
Maintenance Council
Truckload Carriers
Assocation
National Private Truck
Council
NTEA/The Work Truck
Show
Mid American Trucking
Show
Alternative Clean
Transportation Expo
Great American
Trucking Show
American Trucking
Association Conference
American Trucking
Association Conference
Used Truck Association
Conference
Space and Materials
due: 7/1/2016
Space and Materials
due: 8/1/2016
Space and Materials
due: 9/1/2016
Space and Materials
due: 10/3/2016
Smarter parking
Apps for truckers
Waste Expo
New lubes, older
trucks?
Advertising
Measurement Study
Marketing Services
Closing Dates
July
Finding a profitable
niche
Space and Materials
due: 12/1/2015
Space and Materials
due: 1/1/2016
Meet the Editors:
The American Trucker
editorial staff consists
of the most respected
journalists in the field.
Space and Materials
due: 2/1/2016
Space and Materials
due: 3/1/2016
Space and Materials
due: 4/1/2016
KEVIN JONES
Editor
A veteran, award-winning newspaper editor and political writer,
Jones found his journalistic passion when he began covering
trucking and transportation in 2006. He loves the day-to-day
details of the business, along with the big-picture policy and
economic issues.
JIM MELE
Editor-in-Chief
Nationally recognized journalist, author and editor, joined Fleet
Owner in 1986 with over a dozen years’ experience covering
transportation as a newspaper reporter and magazine staff
writer. Winner of multiple Jesse H. Neal and ASBPE Awards for
editorial excellence.
Contributing Editors:
Space and Materials
due: 5/2/2016
Space and Materials
due: 6/1/2016
BRIAN STRAIGHT
Managing Editor
Joined Fleet Owner in May 2008 after spending nearly 14 years
as sports editor and then managing editor of several daily
newspapers. He and his staff won more than two dozen major
writing and editing awards. Responsible for editing, editorial
production functions and deadlines.
SEAN KILCARR
Editor-at-Large
A feature writer and columnist, Kilcarr has been a trucking
journalist for over 20 years. Specializes in light- and medium-duty
truck operations and logistics. Winner of multiple Jesse H. Neal and
ASBPE Awards for editorial excellence.
TIM BRADY • BRUCE SAUER • RICK WEBER • CHARLES WILSON
Space and Materials
due: 11/1/2016
KEVIN ROHLWING
With over 25 years experience in truck-tire technology,
maintenance and marketing, authors monthly column on
tire-related topics.
WENDY LEAVITT
A trucking industry professional with extensive experience in writing,
marketing and public relations, both as a member of the press and
with a major truck OEM. Joined Fleet Owner in 1998. Winner of Jesse
H. Neal and ASBPE Awards.
Online
Essential Online Resource for Your Trucking Customers
An Unrivaled Online Resource
AmericanTrucker.com delivers the latest articles from the magazine, useful links,
plus news and features from sources like Fleet Owner, Refrigerated Transporter,
Bulk Transporter and Trailer/Body Builders. This editorial, combined with our
vast truck and equipment marketplace, makes AmericanTrucker.com an online
resource without rival. When
visitors sign up for a My Trucker
account, which lets them
save searches and access
valuable features, we capture
their information. We employ
this knowledge to ensure
the site meets user needs,
and we make it available for
your marketing efforts so
you may target your
customers.
WE DELIVER UNIQUE CONTENT TO
ATTRACT YOUR CUSTOMERS
AmericanTrucker.com visitors browse our advertisers’ deep inventories to search for the exact vehicle,
equipment or service they need from the sellers they know and trust. Each equipment listing provides
multiple avenues of communication, helping connect the buyer with the seller in the manner in which they
are most comfortable.
AmericanTrucker.com employs SEO best practices to rank highly in Google and other searches, ensuring
great visibility and value for your advertising dollar.
e-NEWSLETTER SPONSORSHIP
NewsWeekly, delivered every Tuesday, provides a recap of the most
current and relevant stories, news, and commentary from our awardwinning editorial staff. From Sean Kilcarr’s Trucks at Work Blog to
breaking news, readers gain the knowledge needed to help them be
successful on a daily basis.
Marketplace, delivered every Wednesday, showcases the week’s
newest and hottest equipment from sellers across the USA.
EquipmentWeekly, delivered every Thursday, provides an easy-tonavigate summary of the most significant equipment news hitting the
truck market.
Solutions
Analyze Your Business Needs & Develop Marketing Solutions to Reach Your Goals
RESEARCH
WEBSITES & APPS
Inform your customers with websites and tradeshow mobile
apps that advance your online marketing goals.
We work in partnership with our clients to understand your
marketing strategy and use leading technology and best practices
to build a site that performs.
AT&T
12:34ÊPM
LEAD LIFECYCLE
Amp up your marketing strategy with
research and audit products designed
to give you insight and direction.
Our audit and research products are
designed to inform on whether your
marketing and business strategies are in
line with what the marketplace wants.
Generate leads and send sales-ready opportunities to your
teams as they develop.
Our Lead Lifecycle program accelerates leads through the sales
funnel by giving prospects the information they need to make a
buying decision. All with minimal input from you!
eMedia Centers
SEARCH ENGINE MARKETING & OPTIMIZATION
ONLINE EVENTS
Research customers virtually while generating
leads and providing a unique experience.
Websites
Virtual Conferences
Trade
Research
Research
CUSTOM CONTENT
eNewsletters
Drive traffic to your website with our Search Engine
Optimization and Pay-Per-Click programs.
Don’t leave buyers behind. Research prospects at the
moment of relevance. Your position in search engine
results, whether paid or natural, will make the difference
in whether a prospect buys from you or your competitor.
Let’s make sure they find you.
Social Media
eListening
White
Papers
Custom
Magazines
Educate your customers and establish
thought leadership.
One of the largest challenges facing marketers
is producing content that engages. As content
experts, we can help you establish authority
with credible content that provides valuable
information to prospects and customers.
FLEETSEEK
FleetSeek is our state-of-the-art database subscription service
providing “24/7” access to 400,000 North American trucking
operations.
The FleetSeek product line includes: The National Motor Carrier Directory,
The Private Fleet Directory, The
Owner-Operator Database, and
The Canadian Fleet Directory.
Marketing Services & Data
Research


Strategic Insights Study


Online Focus Groups


Custom Research


Ongoing eListening
A service that creates a marketing plan
out of audience-centered research.
Analysts use business intelligence to align
messaging, content and media channels.
Gives you the insights of an in-person
session while allowing clients and
participants to simply log in from their
desks, saving time and resources.
Uncover valuable insight and guidance to
more deeply understand your audience,
expand into new markets, test product
concepts or refine your strategic plans.
Quantify your digital marketing
effectiveness. Better understand brand
sentiment, social media performance,
competitors and more.
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Events


In-Person Events
Make a lasting impression by networking
with your current and potential clients in
person. This gives attendees an opportunity
to interact with your products and services
in a more memorable way.
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

Virtual Events


Webinars
Bring buyers into an interactive environment
that provides education, opportunities for
networking, and interaction with providers
of valued products and services—all Online.
Cost-effective way to generate a large
number of leads and align your company
with industry experts by providing
solutions or education to your audience.
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

Webinar+Social
Social engagement plus a webinar.


Webinar+Video
Social engagement plus a video.
Content


White Papers /
Essential Guides


eBooks &
Digital Magazines


Content Channels


eNewsletters
Establish subject matter expertise
and thought leadership while driving
high quality leads.
These products contain rich content
and are employed to establish you as an
authority in your industry.
Align your products and services with an
established industry brands to create brand
awareness and gain thought leadership.
Highly engaging editorial content created
for your target customer/market that we
market to Penton audiences.
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







Top 10 Cards
Blog Content
Video Blog
Infographics
Brief pieces that provide a series of tips
or steps that help your customers solve a
problem or guide them in a buying decision.
Create an on-going discussion with your
target markets with content written by
industry experts.
Add a compelling visual appeal to a
standard blog, and increase sharing
among business communities.
Use data visualization and social sharing
to draw a wider viewing audience into
information that might otherwise be hidden.
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2016 Rates & General Information
Black & White
Page
2/3 Page
1/2 Island/Vert.
1/2 Page
1/3 Page
1/4 Page
1x
8,355
5,960
5,030
4,345
3,810
2,925
3x
8,105
5,760
4,880
4,215
3,695
2,825
6x
7,860
5,610
4,730
4,085
3,585
2,750
9x
7,625
5,440
4,590
3,965
3,480
2,670
12x
7,400
5,280
4,455
3,845
3,375
2,590
Standard Color
Page
2/3 Page
1/2 Island/Vert.
1/2 Page
1/3 Page
1/4 Page
1x
9,065
7,010
5,920
5,430
4,480
3,440
3x
8,795
6,775
5,740
5,265
4,345
3,325
6x
8,530
6,600
5,570
5,105
4,215
3,235
9x
8,275
6,400
5,400
4,955
4,090
3,140
12x
8,025
6,210
5,240
4,805
3,970
3,045
Matched Color
Page
2/3 Page
1/2 Island/Vert.
1/2 Page
1/3 Page
1/4 Page
1x
9,295
7,190
6,070
5,570
4,595
3,525
3x
9,015
6,950
5,890
5,400
4,460
3,405
6x
8,745
6,765
5,710
5,240
4,325
3,320
9x
8,485
6,565
5,540
5,080
4,195
3,220
12x
8,230
6,365
5,375
4,930
4,070
3,120
4 - Color
Page
2/3 Page
1/2 Island/Vert.
1/2 Page
1/3 Page
1/4 Page
1x
10,445
8,460
7,315
6,790
5,745
4,700
3x
10,130
8,175
7,090
6,585
5,575
4,545
6x
9,830
7,960
6,880
6,390
5,405
4,425
9x
9,535
6,675
6,675
6,195
5,245
4,290
12x
9,245
6,475
6,475
6,010
5,085
4,160
Covers
Cover 2
Cover 4
Other Frequencies
Full Page Only
Black & White
Standard Color
Matched Color
4-Color
6x
11,300
11,795
18x
7,175
7,865
8,065
8,970
24x
6,750
7,705
7,905
8,440
36x
6,960
7,555
8,065
8,670
12x
10,635
11,095
48x
6,550
7,400
8,225
8,185
RATE POLICY AND CONTRACT PROVISIONS: All
advertisements are accepted and published entirely on
the representation that the Advertising Agency and/or
Advertiser are properly authorized to publish the entire
contents and subject matter thereof.
It is understood that, in consideration of the publication
of advertisements, the Advertiser and/or Advertising
Agency will indemnify and hold the Publisher harmless
from and against any claims or suits for libel, violation
of rights of privacy, plagiarism, trademark, patent
and copyright infringements (including the text and
photographs within the advertisements), and other
claims based on the contents or subject matter of such
publication.
Publisher reserves the right to reject advertising which
the Publisher feels does not keep with the publication’s
standards, policies and principles. The Publisher reserves
the right to add the word “Advertisement” at the top
and/or bottom of, or anywhere within any publication
page, that in the Publisher’s sole judgment, too closely
resembles editorial pages of the publication.
The Publisher will not be bound by any conditions,
printed or otherwise appearing on any order blank,
insertion order or contract when they conflict with the
terms or conditions of the publication’s rate card, or any
amendment thereof. The Publisher shall not be subject
to any liability whatsoever for any failure to publish
or circulate all or any part of the publication issue or
issues due to strikes, work stoppages, accidents, fires,
acts of God or any circumstance not within control of
the Publisher. The Publisher is not responsible for the
accuracy of any corrections or changes made to any
Advertiser’s materials.
AGENCY COMMISSION: 15% of gross billing allowed to
recognized advertising agencies on space, color, bleed,
and position only, provided account is paid within 30
days of invoice date. Advertiser’s material must be
prepared in accordance with production specifications to
qualify for commission. No cash
discounts allowed.
SEQUENTIAL LIABILITY: Advertiser and Advertising
Agency are jointly and severally liable for payment. The
Publisher will not release the Agency from liability even
if a sequential liability clause is included in the contract,
insertion order, purchase order, etc.
CANCELLATION POLICY: Neither the Advertiser nor its
Advertising Agency may cancel advert-ising after closing
date. Cancellations prior to closing must be in writing.
Verbal cancellations not accepted.
collection agency, Advertiser agrees to pay all reasonable
attorneys’ or collection agency’s fees, court costs, and
other collection costs in connection with the Publisher’s
collection efforts.
ERROR LIABILITY LIMIT: The Publisher’s liability for any
error will not exceed the charge for the advertisement in
question. The Publisher assumes no liability for errors
in key numbers, the Reader Service section, advertisers’
index, or any type set by the Publisher. The Publisher is
not responsible for the accuracy of any corrections or
changes made to the Advertiser’s copy/materials.
JURISDICTION: Advertising Agencies and/or Advertisers
agree that any legal action arising between the Publisher
and Advertising Agency and/or Advertiser must be
brought in the courts of the state of Kansas, Johnson
County, and that Advertising Agency and/or Advertiser
agrees to submit all claims to the jurisdiction of these
courts regardless of any conflict of jurisdiction which
may arise.
SHORT RATE PROTECTION: Advertisers billed at
special contract rates based on frequency, but who fail
to fulfill the contract, will be billed at the Publisher’s sole
discretion for the difference to reflect the rate that is
actually earned. For example, Advertisers will be billed
for lost frequency discounts if, within a twelve (12) month
period (or written contract period) from date of the first
insertion, they do not use the amount of advertising
space upon which their billing rate was based.
RATE CARD IN EFFECT: Advertising rates, terms and
conditions set forth in this rate card shall govern all
transactions and supersede any other information
published in previous rate cards, directories, media
guides or rate and data services whether in print or
online. Publisher will not honor rates or data derived
from these other sources unless it is in conformance with
this rate card. Publisher has the right to increase rates
with prior notification to advertiser.
TERMS OF SALE: Terms of sale are Net 30 (thirty) days
from date of invoice. No cash discounts allowed. The
Publisher will not accept any form of payment, which
contains any limitations or conditions on payment such
as short paid checks noted as representing payment in
full of a disputed balance.
LINE OF CREDIT: Advertiser’s line of credit may increase
or decrease from time to time. Such changes will be
made at the sole discretion of the Publisher, and no
advanced notification is promised or implied.
PAST DUE ACCOUNTS: Orders may be held at the
Publisher’s sole discretion.
COLLECTION RELATED ISSUES: If the Publisher must
refer Advertiser’s delinquent account to an attorney or
NOTIFICATION TO PUBLISHER: If Advertising Agency
and/or Advertiser changes address or there is a change of
ownership or control of their company, please notify the
Publisher of this change within ten working days.
DEFINITIONS: As used in this section and this rate card,
the term “Publisher” shall refer to American Trucker and
its parent company.
COVER POSITIONS: Available on the basis of a
minimum six-time contract only. Can be cancelled only
on a written 60-day notice prior to closing date.
SPECIAL POSITIONS: In addition to cover positions,
special positions may be available. Contact your ad sales
representative for availability and to request a premium/
special position. Exact position and charge must be
indicated in space order and authorized by publisher.
Positions are subject to availability and color capability.
LATE COPY POLICY: Advertisements not received by our
advertising production department by closing date are
not entitled to the privilege of review or revision by the
Advertiser or its Advertising Agency.
COPY CHANGES: When change of copy is not received
by closing date, copy furnished or run in previous issue
will be printed at the sole discretion of the Publisher.
CONVERSION/HANDLING CHARGES: Conversion to
Publisher’s requirements will be billed at Publisher’s cost.
Contact Us Today
Let’s start building a campaign to turn our audience into your next customers
Display Advertising Sales Representatives
Marketplace/Dealer Sales Representatives
REGGIE LAWRENCE
RICHARD WHITE
Managing Director, Truck Group
ph: 678-957-1414
reggie.lawrence@penton.com
Business Development Manager
Automotive and Trucking
ph: 317-605-6201
richard.white@penton.com
WILLIAM DOUCETTE
DAVE HAGGETT
DAN ELM
ELLEN ROWLETT
ph: 603-236-3310
wjduce@gmail.com
(CT, DE, PA, MA, MD, ME, NY, NH,
NJ, Northern OH, RI, VA, VT, WV,
Eastern Canada)
ph: 847-917-0287
davidhaggett@sbcglobal.net
(IL, IN, KS, KY, IA, MN, MO, ND,
NE, Southern OH, SD, WI)
ph: 612-760-9633
dan.elm@penton.com
(AZ, CA, CO, IA, ID, IL, IN, MI, MN,
MO, MT, ND, NE, NV, OR, SD, UT,
WA, WI, WY)
ph: 800-827-7468
ellen.rowlett@penton.com
(AL, CT, DE, FL, GA, KY, MA, MD,
ME, MS, NC, NH, NJ, NY, OH, PA,
RI, SC, TN, VA, VT, WV)
WOODY NEWELL
PETER LOVATO
ph: 360-944-6572
swnewell44@gmail.com
(AZ, CA, CO, ID, MT, NM,NV, OR,
WA, UT, WY, AK, HI, Western
Canada)
ph: 231-233-2660
peter.lovato@penton.com
(AL, AR, FL, GA, LA, MS, NC, OK,
SC, TN, TX)