Strategic Sponsor and Exhibiting Opportunities
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Strategic Sponsor and Exhibiting Opportunities
NEEBC Strategic Sponsor and Exhibiting Opportunities Gain visibility with top decision makers in New England’s employee benefits industry who we are The #1 reason members belong to NEEBC is to network in an environment of learning and inspiration with top professionals in the employee benefits field. The New England Employee Benefits Council’s (NEEBC) 1,250+ members manage benefits for an estimated 2.5 million employees across the country. Our highly-educated professionals include corporate benefits and human resources professionals, benefits brokers, consultants and service providers. These individuals authorize, influence and execute major purchasing decisions for coverage such as health, wellness, retirement, financial security, dental, life, disability and voluntary benefits. Our members’ industries: Our member companies span a number of industries and range from small businesses to large, including nationally recognized employers throughout New England. RETAIL education Nonprofit Technology Manufacturing BIOTECH/PHARMA financial services Hospitals & Health Services 1 what we do Engage. Educate. Enlighten. Established 35 years ago, NEEBC is a 501(c)(3) nonprofit organization located in Massachusetts that advances knowledge and education in employee benefits. We develop a full spectrum of programs throughout the year – from health care to retirement to wellness – that are designed to meet the needs of employee benefits professionals. NEEBC is the premier educational forum in New England for employee benefits professionals to: • • • • • • Cultivate peer-to-peer best practices Exchange insights and foster ideas Become informed about new regulatory developments Learn the latest trends and advancements in employee benefits Engage with colleagues Develop new relationships what can NEEBC do for you? Connect. Promote. Brand. NEEBC’s talented and tenured staff, together with seasoned executive volunteers from the benefits community, provides your marketing team with strategic ideas to help you connect to targeted industry professionals. Through the promotion of your company’s thought leadership, product and/or service offerings, we elevate your brand message and impact. Our sponsors benefit from: • • • • • • 2 Direct access to key benefits decision makers Thought leadership opportunities One-on-one conversations, meetings and networking Opportunities to develop key relationships Becoming part of an established community of employee benefits professionals Promotional positioning and building awareness of current/new offerings The NEEBC web site generates approximately 60,000 PAGE VIEWS per year nearly 14,000 UNIQUE USERS visited the NEEBC web site in the last 12 months Each issue of NEEBC’s newsletter reaches 3,500 TARGETED Individuals 3 Recent NEEBC Sponsors NEEBC sponsors represent a wide range of industry segments. Join companies such as those listed below, which represent best in class leaders in employee benefits innovation, programming, communication and execution. 4 5 Sponsorship Opportunities There are many options to sponsor NEEBC events. Your business can participate in one or more of NEEBC’s three sponsor categories. The enclosed insert provides details about the cost of each sponsorship opportunity. •Annual Lead Sponsor •Signature Program Sponsor •Single Program Sponsor Annual Lead Sponsor (limited availability) As a year-round, annual lead sponsor, your business enjoys valuable recognition, promotion and marketing opportunities throughout the year at NEEBC’s annual signature events and at each of our monthly programs. Signature Program Sponsor As one of our signature program sponsors, your business will be promoted at NEEBC’s two major annual events: the Benefits Fair and Trade Show and the Best Practices Conference. In addition, you will receive top billing at our Annual Massachusetts Health Insurance Market Outlook. Benefits Fair and Trade Show, June NEEBC’s Annual Benefits Fair and Trade Show is the year’s “must go to” event where more than 300 attendees from employers across New England meet to learn the latest benefit news and visit the region’s most dynamic vendors. Sponsors in all categories receive: • • • • Company name on signage at the event Acknowledgment on the NEEBC web site Recognition from the podium during the conference and in all conference communications Preferred exhibitor space Single event sponsorships are also available at the following levels and offer a range of associated benefits: 6 Platinum Sponsor GOLD Sponsor SILVER Sponsor • • • • • Three complimentary conference registrations plus reduced registration fee of $175 per person for four persons Company logo featured in print and web versions of the program brochure Complimentary trade show booth Two complimentary conference registrations plus reduced registration fee of $175 per person for three persons One complimentary conference registration plus reduced registration fee of $175 per person for two persons Best Practices Conference, December The annual Best Practices Conference honors New England’s “Best Benefits Practices” and has been a perennial favorite for nearly two decades. The conference draws a crowd of 200 and features dynamic keynote speakers as well as presentations by “Best Practices” winners who share their stories with conference attendees. All sponsors receive the following benefits: • • • • • Listing in the program brochure and on the NEEBC website Recognition in written material and from the podium The opportunity to distribute the brochure of your choice through inclusion in the conference “benefits resources kit” Company name on signage Recognition in the winter issue of the NEEBC newsletter, “Benefits Extra” Single event sponsorships are also available at the following levels and include a range of associated benefits: Platinum Sponsor GOLD Sponsor SILVER Sponsor • • • • • • • Reduced registration fee of $125 for one person from your organization Company logo displayed on print and website versions of the program brochure Resource table to display promotional materials and free registration for person staffing table Three complimentary conference registrations Reduced registration fee of $125 for three additional persons from your organization Resource table to display promotional materials and free registration for person staffing table Reduced registration fee of $125 for two persons from your organization NEEBC’s 35-Year Anniversary Celebration & Member Gala (social event) This program celebrates NEEBC’s 35-year history and includes a cocktail reception and member celebration event at the Boston POPS. Single event sponsorships are available at various levels and come with additional benefits as outlined below. Platinum Sponsor GOLD Sponsor silver Sponsor • • • • • • • • • Company recognition in mailings and registration Sponsor recognition in NEEBC newsletter 8 tickets to the celebration and POPS performance Company recognition in mailings and registration Sponsor recognition in NEEBC newsletter 4 tickets to the celebration and POPS performance Company recognition in mailings and registration Sponsor recognition in NEEBC newsletter 2 tickets to the celebration and POPS performance 7 Sponsorship Opportunities Single Program Sponsor As a single program sponsor, you can spotlight your company’s talent and offerings at targeted NEEBC topic events. NEEBC’s “Strategic Connection” Series, “How To” Workshops, Wellness Programs, Vendor Outlook and Networking Nights are high-energy events that are well-attended by the benefits community. Sponsors receive the following benefits: • Company logo in pre-event marketing materials •Sponsor promotion through social media prior to event •Signage with logo at event •Recognition from podium at event •Marketing table at event • Promotional item in conference materials/bag •Nametag with sponsor ribbon •Recognition through social media after event The NEEBC programs available for single program sponsorship include: “Strategic Connection” Retirement Series (3) Developed for experienced benefits professionals seeking in-depth knowledge of retirement-related topics, these half-day programs cover hot topics, recent legislation, compliance, administration and design. Recent topics include Retirement Income and De-Risking Retirement Plans. “How To” Workshops (5) Aimed at benefit plan administrators and other professionals, these half-day workshops educate attendees on the technical aspects of administration and compliance for programs such as COBRA, HIPAA and FMLA. Wellness Programs (3) Get the latest research, practical advice and stories from the field on topics related to wellness. Keep current and relevant to understand what employees and employers are interested in – from trends in programming to the best ways to impact a company’s bottom line. Massachusetts Health Insurance Market Outlook Drawing a crowd of more than 150, our annual half-day Massachusetts Health Insurance Market Outlook is held in a lively “meet the press” format and brings together both local and national health insurance carriers who share insights on new benefit trends and forecasts. Held in an interactive format designed to encourage opinions, this event helps employers keep their health and welfare offerings dynamic and competitive. 8 Additional Sponsorship Opportunities NEEBC Networking Nights Join NEEBC members as well as members from the Northeast Human Resources Association and/or the Worksite Wellness Council of Massachusetts for an evening of conversation, cocktails and networking. NEEBC offers additional opportunities to promote your business to the benefits community. Advertise your products or services to NEEBC members through our web site via banner ads or sign up for an enhanced listing in the NEEBC Resource Directory. Web Ads An ad on NEEBC’s web site offers increased visibility for your business and provides a major presence with NEEBC members and industry professionals. The NEEBC web site secures more than 5,000 click throughs to sponsor web sites each year. Enhanced Resource Directory Listing NEEBC’s Resource Directory provides the opportunity to promote your business and services on our web site. Enhanced listings include your company name, logo, contact name, address, phone, e-mail, web site and three category listings. To find out more about sponsorship opportunities with NEEBC, please contact Patty Houpt at 781.684.8700 or at patty@neebc.org. 9 240 Bear Hill Rd., Suite 102 Waltham, MA 02451 781.684.8700 www.neebc.org www.linkedin.com/groups/NEEBC-1605507/about twitter.com/neebc www.facebook.com/Neebc Signature Programs Single Event Sponsorship Benefits Fair and Trade Show • Platinum Sponsor: $5,000 • Gold Sponsor: $2,000 • Silver Sponsor: $1,000 Best Practices Conference • Platinum Sponsor: $5,000 • Gold Sponsor: $2,000 • Silver Sponsor: $1,000 NEEBC’s 35-Year Anniversary Celebration & Member Gala (social event) • Platinum Sponsor: $3,500 • Gold Sponsor: $2,000 • Silver Sponsor: $1,000 Single Program Sponsorship • • • • • “Strategic Connection” Retirement Series (3): $1,000 each/$2,500 series “How To” Workshops (5): $1,000 each/$3,500 series Wellness Programs (3): $1,000 each/$2,500 series Massachusetts Health Insurance Market Outlook: $1,000 NEEBC Networking Nights: $1,000 Additional Sponsorship Opportunities • Web Ads (Limited to 5): $1,000 per quarter/$3,000 for 12 months • Enhanced Resource Directory Listing: $350 annually * Corporate Membership • • • Corporate members are entitled to all membership privileges, including free attendance at programs. (The Best Practices Conference, webinars and social events are excluded from this offer.) Additional organization members (those beyond the number included in the sponsorship package) will pay an organization member fee of $100. All other employees of the organization are entitled to a 10% discount off the regular membership rate at NEEBC programs (social events excluded). patty@neebc.org • 781.684.8700 • neebc.org Annual Lead and Signature Program Sponsorships Annual Lead Platinum Gold Silver Cost $25,000 $18,500 $12,500 $10,500 Value $31,500 $21,500 $15,500 $11,500 *Corporate memberships – includes cost to attend all programs 12 10 Introduction of a speaker at one of our two major conferences 3 3 Promotion at Benefits Fair & Trade Show, Best Practices Conference and Massachusetts Health Insurance Market Outlook; benefits include logo in pre-event marketing materials, promotion through social media before and after events, event signage with logo, recognition from podium, premier exhibit space, and nametag with sponsor ribbon 3 3 3 Benefits Fair & Trade Show and Best Practices Conference – branded conference bag insert 3 3 3 6 2 3 Promotion at 35-Year Anniversary Celebration 3 & Member Gala including logo in mailings and registration and recognition in NEEBC newsletter Promotion at all Single Program events; 3 benefits include logo in electronic invitations, recognition in social media prior to event, logo on signage at event, sponsor ribbon on nametag and recognition from podium at event Opportunity to join the NEEBC programming 3 committee Opportunity to write articles for the NEEBC 4 articles 3 articles 2 articles 1 article newsletter; articles promoted through social media channels and placed on member/ resources section of the NEEBC web site Annual web site sponsorship; company 3 3 logo placed on NEEBC home page with sponsorship level Annual enhanced listing in the 3 3 NEEBC Resource Directory with sponsorship level Thank you advertisement in the Boston Business Journal 3 3 3 3 3 3 3 patty@neebc.org • 781.684.8700 • neebc.org
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