Guidelines for Success at Retail

Guidelines for
Success at Retail
A HISTORIC COMPANY WITH A STATE-OF-THE-ART PRODUCT LINE
Be Part of the Polaris Legend
Wayne Hartman from Wheels outgrew his old building
so he relocated and built a new 30,000 sq. ft building
on a major freeway. “I would definitely use Polaris
When Polaris founders Edgar Hetteen and David Johnson
The Power of Presentation
made their epic expedition across Alaska to the Bering Sea,
Product is primary, but presentation is the key to dealer success.
Alaska had just become a state, and snowmobiles were in their
Customers have the same perception of a store image as they
infancy. In the early days, Polaris “dealerships” were hardware
do of a product image. The days when you could park a few
stores and machine shops run by people who shared their
snowmobiles and ATVs in front of a dealership and expect
passion for the new sport.
customers to rush in are long gone. Remember, 80% of
ATV’s, RANGER utility vehicles, and the exciting New American
Victory motorcycle. The most successful of those Polaris dealers
are the ones who understand the power of the product, the
presentation and the partnership.
have nearly the class or appeal it does. Since I had
never built a new building before, it was comforting
to have design assistance and to know that you
wouldn’t let me make a huge mistake. The results
speak for themselves: our total business is up 48%,
our gross profits up 51%”
(Dealer News 1/05). Today’s consumers – men and women –
– Wayne Hartman, Owner
are sophisticated shoppers who respond to great signage,
exciting displays, powerful imagery, and an informed sales
force. As more women are participating in recreational power
vehicles, successful dealers have recognized how large a role
a well-designed showroom plays in the purchasing decision.
Mies Outland was recognized by Dealer News as
the top themed store for 2005. Jeff and Steve Mies
are third-generation Polaris dealers. Their vision for
Mies Outland was to create a unique shopping
The Power of the Product
If your store has poor lighting, poor signage, and cluttered
Polaris has fifty years of experience and has earned its place
pathways, customers will tend to negotiate prices. It has been
of honor in the power sports industry. The name has instant
proven that you can get higher margins by presenting your
“We wanted to bring the outdoors inside while
recognition and a hard-earned reputation for quality, innovation,
products in a good retail setting.
providing unmatched selection for our customers.
and cutting-edge design. To support that consumer trust
and secure it for the future, Polaris has recently opened a new
Polaris Technology Center in Wyoming, Minnesota. In this
new centralized center for research and development, we
will continue to develop and test new products, enhance the
performance of our engines and transmissions, and develop
the all-important “designs” that power sports people love.
The Power of Partnership
Your success is our success. Polaris has all the tools to make
you a more successful dealer, from exterior signs to interior
signage, plus an array of custom fixtures and display units all
experience that would bring in new customers.
The fixtures and signage gave us a professional
look. Our customers love the concept and are
genuinely excited about the showroom. Our first
year’s sales increases were 114%.”
– Jeff Mies, owner
passed on to you at our cost. We offer professional design
consultation at no charge to make the most of your
individual showroom. We show you how to design traffic
Mid America MotoPlex was recognized by Dealer
The research and development for our snowmobiles is in
flow to “pull” your customers through your showroom;
News as the top 100 grand-prize winner for store
Roseau, a northern Minnesota town where several generations
positioning merchandise for maximum exposure. On average,
design in 2004. This store features many award-
of families have worked in our plant. This is the workforce
a customer visits a dealership 1-3 times a year. By using the retail
winning qualities.
that made Polaris a recognized, respected brand. This is a
tools Polaris provides, you can create a shopping destination
workforce that was out sandbagging the factory during a flood
that customers will return to more often and spend more
a few years ago before they laid sandbags around their homes.
money during each visit.
Our products aren’t just Made in America, they are made in the
heartland of America by people with a magnificent work ethic
and loyalty to our brand. They build, they ride, and they love
Polaris products.
Product. Presentation. Partnership. Polaris.
Follow the Star.
“My objective was to create a store that sells
powersports and gear, not a shop that sells tires
and machines. Polaris was the only manufacturer
that offered to partner with me through the entire
process. The results have been dramatic. We have
a sales increase of 66%, but more importantly my
margins are up.”
– Jeff Johnson, owner
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Be Part of the Polaris Legend
many who carry the full line of Polaris products – snowmobiles,
the buying decisions are made right at the dealership
had to cut corners on costs and our store wouldn’t
A HISTORIC COMPANY
Today there is a substantial network of worldwide Polaris dealers,
Capital Assistance again. Without it I would have
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BASIC DEALER REQUIREMENTS
Follow the Star
Facility – The Polaris Look
Staffing & Training – The Secret Ingredients
The Exterior: Strong, clean, well-lit signage sells the brand
Product and presentation are extremely important, but people
Information and Communications Systems –
Up and Running
every day and every night to people who drive by. It makes
are key to dealer success. A well-informed, well-trained sales
Today’s customers have high expectations. As they juggle their
an impact on potential customers, so when they are ready
and technical staff make the difference. One good experience
busy daily lives and responsibilities, they want to know where
to shop, yours will be the dealership they remember.
means that when customers are ready to buy an ATV for their
you are, when you’re open, and what you have to offer. And they
spouse, upgrade to a more powerful machine, or add a new
are highly sophisticated customers that go online to seek out
Victory to their stable of sports vehicles, they come back to
product features and capabilities of your products – and your
you. It’s a simple rule of business: It is easier to keep a good
competitors’ products, too.
storage area should be separate from the selling space,
and a secure storage area should be defined for crated
and service units.
A Finished Look: To maintain the Polaris image, all floors
and walls should be completely finished, providing the right
background for presentation of products. And, of course, the
showroom must be clean and organized to present the right
image to the customer. That includes providing a clean,
well-maintained customer restroom.
Store Hours: Recommended business hours: five days a week,
and five hours on Saturdays.
Service – The Polaris Standard
Selling Polaris is the first step in the contract we make with our
For Staffing, Polaris recommends:
You need to be ready. In addition to positioning yourself as a
Polaris and/or Victory dealer in the Yellow Pages, you should
• A Service Manager, with a minimum of one full-time
certified technician for each product line.
have your own web site and keep it current in terms of new
• A person with specific responsibilities for finance
and insurance.
for dealer web sites is PowerSports Network (see page 22 for
• A specialist in high-margin Polaris parts, garments,
and accessories.
You need a high-speed access (DSL or cable) at all of your
• A dedicated sales specialist; we call them Ambassadors
because they have expert knowledge and special training
on the Polaris or Victory product line.
your customers are. That gives you immediate access to Polaris
For Training, we support your staff with:
products and service capabilities. Our recommended vendor
contact information).
computer terminals, so you can be up and running as fast as
with questions and problem solving.
You need a phone system with multiple lines and answering
functionality, so you don’t miss one customer call, one opportunity
customers. Good service is the second step. A modern, clean,
• Complete Know the Way Out online training on each
product line.
for a sale. We also recommend a dedicated fax line so you can
well-organized service area not only impresses current and
• Master Service Dealer training and update school.
line to clear.
potential customers, it makes it easier for service people to do
their best work. Polaris requires that every service area have:
• A desktop computer with access to the Polaris
dealer Internet.
• A portable computer with print capability that has the latest
version of Digital Wrench software installed. Dial-up capability
is also recommended.
• A special Polaris tool board updated with current tools,
all readily accessible to techs.
• Service publications for the last three model years of all
Polaris and Victory products you carry.
• A forklift to easily load or unload products.
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customer than to create a new one.
• The Way Out Training Tour “WOTT” brings comprehensive
training for ATV or snowmobiles to you.
Not available in all areas – talk to your DSM about WOTT.
• Interactive Webinar (web-based seminar) training for new
and existing employees.
receive and send any information, without waiting for a phone
And, of course, we suggest a business computer system with
all the programs that will allow you to track sales and inventory,
order parts and supplies, and maintain accurate financial
accounts. Our recommended vendor is ADP Lightspeed
(see page 22 for contact information).
Use every possible tool to streamline your operation to offer the
best service to your customers. If you aren’t there for them in
every way, there will be another dealer who will be.
Follow the Star
showroom. Space dedicated solely to the service and parts
BASIC DEALER REQUIREMENTS
The Interior: Polaris requires a minimum of a 2,000 sq. ft.
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YOUR POLARIS AND VICTORY STORE
Design & Brand Image
Polaris knows what the ideal space looks like to showcase
Going with the flow. With skillfully placed fixtures and a change
its brand. The recommendation of signage and merchandise
in flooring color and design, customers are led along a path
has been carefully planned, researched, and tested to increase
that takes them past all the products and merchandise you want
sales. The goal is to maximize space, maximize sales, and to
them to see. Exposure equals interest equals sales. The overall
provide the ideal shopping experience for your Polaris and
effect is color and gloss, from the gleaming chassis of the Fusion
Victory customers.
snowmobile to the sculpted tank and raised spine of a shiny, new,
find. Polaris exterior signage is critical to draw customers into
for our snow lovers, leather jackets for our bikers. Put it where
customers can see it, touch it, try it on, and most importantly, buy.
your store. Your store is your most impressive billboard for new
Sell the experience. The vehicle is only the beginning. It’s the
and future customers. You know from your own experience as
customer imagining him-or-herself on that vehicle that makes
a consumer that well lit, clearly defined exterior signage makes
the sale. Create an environment that makes customers want
a major impression as you pass it on the road. When the signage
to ride. Before they know it, “I want it!” becomes “I deserve it!”
says “Polaris,” the pull is even greater, because this established
And that makes the sale. Then move them over to the convenient
brand has a built-in acceptance with customers. Easy access,
sales desk where they can finalize their purchases (and make
ample parking, and a well-lit parking area make it easy to draw
impulse purchases of more fun gear).
people into the store. This is your customers’ first impression of
your brand. Increase the perception of your brand’s value with
strong permanent outdoor signage that gives your customers
confidence that you are in business for years to come.
Large display windows allow customers visual access to the
store before they even exit their vehicle. Windows showcase
the colorful merchandise, exciting signage and displays, and
the promise of a great experience inside.
First impressions are often lasting impressions. Your interior
signage should be as impactful and tough as the products
We help make it happen. Polaris has a design consultant
who will work with you every step of the way to create the ideal
showroom to showcase whatever Polaris brands you carry.
We have it totally concepted, from the proper paint color for
your walls to the way you use the logo in your signage.
Protect your investment. A strong visual presentation reinforces
a strong brand image and protects you against competitors eager
to grab your customers. Stay ahead of your competition by
providing a shopping experience that customers want and need.
Polaris/Victory Logo Color Specifications:
you sell. Then, as customers enter your showroom, there should
be a strong visual focal point that pulls them into the store.
At Polaris, that is a Polaris Signature Display, a lighted circular
Polaris Logo:
Blue – PMS 280
display with TV monitors centered over a display platform, which
elevates and showcases the newest and most exciting Polaris
Victory Logo:
products. Remember, high-quality interior signage and materials
Red – PMS 202
are important to the overall look and feel of your showroom.
Blue – PMS 2925
Use temporary materials such as poly banners for outside
Orange – PMS 137
promotional use.
Black– Pantone Black
Silver – PMS 877
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Design & Brand Image
customers stated that their local Polaris dealer was difficult to
red Victory Vegas. It’s all go-go style in gear – helmets and jackets
POLARIS AND VICTORY
Maximize the exterior. In a recent consumer poll, Polaris
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GREAT SIGNAGE DESIGNED TO BRING CUSTOMERS INTO YOUR STORE
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Zone 1– Branding the Exterior
Why is good exterior signage important?
The parking area should be well lit, and the landscaping and
The average American is exposed to more than 3,000 advertising
surrounding areas well maintained. Large, clean, uncluttered
messages a day. Breaking through that clutter requires a clear,
windows are your other face to the world, showcasing the
clean, powerful graphic message that supports your brand.
exciting merchandise within your store and adding to the image
The extra benefit to you as a dealer is that Polaris is already
of a successful dealership. Any messages on the windows
a recognized and respected brand. And as brand partners it
should only promote product, price, or events relating to the
is important that we promote and sell the brand together.
Polaris and/or Victory brands.
The exterior of your building is your billboard to people driving
Polaris requires:
or walking by, a place to prominently display your business name
An authorized Polaris and/or Victory internally illuminated
and the Polaris and/or Victory brands you carry. All exterior
exterior sign.
Polaris and Victory Logo Signs (minimum requirement)
Strong, contemporary exterior signage promotes the brand
and pulls people into the store. This sign features racewaystyle construction, with bright blue illuminated letters and the
Polaris star.
Catch customers coming and going. These double-faced
illuminated pole mount signs are proven ways to pull customers
into your showroom.
Victory Logo Channel Sign
Dealer Imprint Monument Sign
Stop traffic with dramatic Victory signage. The Victory tank
badge and Victory name are lighted for high visibility to night
traffic. Constructed in a horizontal raceway mounted format
with channel letters.
A powerful sign with strong impact, announcing your store
name and Polaris and Victory brands in a sturdy monument
style. Made of high-quality brushed metal, illuminated for
maximum visibility. Heights can be customized to meet your
local zoning requirements.
ZONE 1
Polaris Logo Channel Sign
Branding the Exterior
signage should be well lit for 24/7 exposure to customers.
For assistance contact Sheri Loegering at 763 542-0560 or sheri.loegering@polarisind.com
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STRONG INTERIOR SIGNAGE REINFORCES THE BRAND MESSAGE
Zone 2– Branding the Interior
Why is branding the showroom important?
Signage dazzles and signage informs. Don’t make customers
Powerful signage and well-designed, carefully positioned
work too hard to find what they are looking for in your showroom.
displays pull customers through the store to key selling areas.
If they’re looking for gear, use signage to direct them. If they’re
Create a central focal point using the Polaris Signature Header
there for parts or service, good signage shows them the way.
to form an umbrella over your most exciting Polaris products.
You’ve been a customer yourself in other venues. Wandering
It draws customers, creating the excitement and buzz that are
aimlessly around stores looking for everything from the cashier
key to selling power sports vehicles. And remember, 80% of the
to the restroom is frustrating. Brand your space with signs that
Polaris Signature Display
Polaris Signature Wall Display
Polaris Star Display
buying decisions are made in the showroom, so make the most
direct and inform your customers.
out of this opportunity.
Polaris recommends:
Create a dramatic focal point in your
store with this display. The use of warm
wood laminates, video monitors, and
illuminated Polaris logo work together
to make a powerful impression.
This versatile wall-mounted version pulls
people through the store like a magnet.
It comes complete with a ceiling and
lighting system and is available with or
without video monitor brackets.
New Design! A new dramatic brushed
metal wall sign features an illuminated
Polaris logo. It reinforces the Polaris
brand in one or multiple locations in
your showroom.
Polaris Channel Letter Sign
Polaris Moto Tech Signs
Polaris Header System Kit
This illuminated channel letter Polaris
sign is a powerful sales tool in your
showroom. The Polaris name and lighted
star serve as a beacon to customers,
promoting the brand and reinforcing
their purchasing decision.
Good signs are good business.
These gleaming brushed metal logo
signs quickly identify different Polaris
product categories to enhance your
customers’ shopping experience.
Identify all the key areas in your
showroom – service, parts, cashier,
gear, and accessories – with this kit
of seven signs. Simple, effective, and
easy to use, the kit includes 120 feet
of blue vinyl border.
A minimum of one item from this zone. To order, see enclosed
ZONE 2
order form.
Branding the Interior
2
For assistance contact Sheri Loegering at 763 542-0560 or sheri.loegering@polarisind.com (or) Barbara Miller at 952 829-8214 or barbmillerdesign@aol.com
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POWERFUL TOOLS TO SHOWCASE POWERFUL PRODUCTS
Why are feature displays important?
a very competitive retail environment, where customers can
They are a Silent Sales Force that get customers to interact with
buy a sports vehicle from the guy down the street. We need to
our products. Elevating snowmobiles and Victory motorcycles
engage the customer at the point of sale through strong feature
on platforms is like putting them on stage and giving them
displays and the use of cross-selling opportunities with gear
the star treatment. Placing vehicles on our “rock” formations
and accessories.
reinforces the image of rugged, off-the-road performance of
Polaris recommends:
our sport and utility ATV’s. Just putting a machine on the floor
and a sign on the door is no longer enough. We operate in
A minimum of one item from this zone. To order, see enclosed
order form.
Polaris ATV Experience Center
Polaris Rock Displays
Polaris Product Platforms
An interactive display that allows your
customers to experience the excitement
of Polaris ATVs. Includes: rock display
base, three video monitors, gear and
accessory display area.
Natural materials bring the outdoor riding
environment into the store. These highquality, rugged-looking rocks are made
of hollow concrete with a hand-painted
rock finish.
Simply raising a product off the floor
is like putting it in a spotlight. Polaris
platforms are made of wood and
covered with a brushed metal laminate
and a diamond plate toe kick and top.
Polaris Lifestyle Wall Displays
Victory ID Towers
Victory Oval Platform
This versatile, lightweight wall system
can be easily updated to reflect the
product and the season.
These lifestyle towers bring the excitement of the Victory brand motorcycle
right into your showroom.
A dramatic way to showcase a new
model. Made of wood and covered with
laminate, the top is a vinyl Victory logo.
Victory Moto Tech Signs
Victory Focal Point Display
Identify product categories with clean,
contemporary silver signage with
Victory logos.
This unit has it all! The three-part display is a store-within-a store, showcasing
a Victory motorcycle on the raised center platform and featuring 12' of slat wall
for merchandising gear and accessories. Very effective and dramatic.
Feature Displays
Zone 3 – Feature Displays
ZONE 3
3
For assistance contact Sheri Loegering at 763 542-0560 or sheri.loegering@polarisind.com (or) Barbara Miller at 952 829-8214 or barbmillerdesign@aol.com
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GEAR AND ACCESSORIES ARE GREAT PROFIT CENTERS
4
Zone 4 – Get Into Gear
Why are gear & accessory fixtures important?
Position your fixtures carefully on the pathways that wander
Good displays promote merchandise, gear, and accessories
through your selling space. Create seasonal displays and
even without a salesperson at hand. The benefits of the Polaris
cross merchandise to maximize your selling opportunities.
and Victory display units is that they are portable and flexible,
Exposing current and established customers to everything
so you can easily reconfigure a showroom.
you have to offer will make the brand experience more fun
A good selection is a great way to increase sales and let the
and will pay off in higher sales and higher profits for you.
customer know you are really in the gear and accessory business.
Polaris recommends:
This category is a great draw for repeat business, as well.
A minimum of three fixtures from this zone. To order, see
When someone comes in for a new helmet or a pair of gloves,
enclosed order form.
Polaris Apparel Rack
Polaris H-Frame
Polaris Helmet Display
Polaris Novelty Display
A space-saving design for
hanging jackets, T-shirts and
sweatshirts. Constructed of
black metal with a wood base
and top. Easily movable on
heavy-duty casters.
A versatile way to display
gear and accessories.
Made of sturdy black metal
with wood-toned slat wall
and heavy-duty casters.
A dramatic way to showcase
Polaris helmets. Cubes are
made of high-quality safety
glass and metal clips with a
wood laminate base. Holds
32 helmets.
Perfect for displaying small
logo items, like novelties,
watches, key rings, etc.
This high-quality glass locking case has an attractive
wood laminate base.
Polaris H-Frame
Polaris Cube Display
Victory H-Frame
Victory Cube Display
A hardworking display that
sells. Display is made of
wood and covered with
laminate with slat wall insert
for easy merchandising.
This versatile cube display
offers multiple uses and
it includes a grid wall
end cap for additional
merchandising space.
A well-designed unit with slat
wall that can display a variety
of products, from jackets
and sweatshirts to boots
and gloves. Branded with
the Victory logo.
A versatile display works with
helmets, shirts, gloves, caps,
and other gear. The grid wall
end cap provides additional
merchandise space.
Victory Novelty Display
Polaris Slat Wall
Victory Slat Wall
A convenient locked case
safely displays watches and
other small Victory brand
items. Made of high-quality
clear glass with a wood
laminate base.
Slat wall is the ideal way
to offer versatile display
and merchandising options.
Our wood-tone slat wall
is 4" on center slats and
includes metal inserts to
enhance strength.
A dramatic way to raise
Victory gear to eye level.
Made of brushed metal,
4" on center slats, with
metal inserts to double
the hanging strength.
ZONE 4
Get Into Gear
it exposes them to new Polaris and/or Victory models.
For assistance contact Sheri Loegering at 763 542-0560 or sheri.loegering@polarisind.com (or) Barbara Miller at 952 829-8214 or barbmillerdesign@aol.com
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THE TRANSACTION AREA IS WHERE THE ACTION IS
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Zone 5 – Wrapping Up the Sale
Why is the Polaris transaction area important?
accessories that add to their total sales. It’s all part of a superior
This is where riders gather to talk to the sales staff, look at
shopping experience at a Polaris dealership.
brochures, and solidify their decisions. It’s a great area to
Polaris recommends:
reinforce the Polaris and Victory brands. Make good use of
the time a customer spends at your counter for cross-selling
A minimum of one item from this zone. To order, see enclosed
order form.
Polaris or Victory
Parts Counter
Polaris or Victory Cash Wrap
Polaris and Victory Stools
A well-designed station with a glass
display case. This complete workstation
includes file and pencil drawers.
Charcoal gray laminate frame with
brushed metal top and diamond plate
toe kick.
Providing a comfortable place for
customers and employees to sit while
they finalize sales. Steel frame with the
Polaris and Victory brands imprinted
on the vinyl cushions.
Polaris and Victory Logo Tile
Polaris Rugs
Polaris Literature Rack
Polaris offers a selection of Crossville
porcelain tiles for your showroom at very
competitive prices. Brand your floor
with four 12" tiles featuring the Polaris
or Victory logos. Contact Barb Miller at
952 829-8214 for samples and pricing.
Promote the Polaris brand and
protect your showroom floors as well.
These heavy-duty Polaris rugs serve
as welcome mats at your front door, or
protective mats in front of counters or
under machines. Available in three sizes.
Literature for your customers at their
fingertips. High-quality, sturdy metal
display proudly displays your Polaris
brochures.
ZONE 5
A smartly branded curved work
area designed to hold two computer
workstations, drawers and open-shelf
storage. Made of wood laminates, with
a charcoal gray front, brushed metal
top, and diamond plate toe kick.
Wrapping Up the Sale
opportunities and impulse purchases of parts, oil, gear, and
For assistance contact Sheri Loegering at 763 542-0560 or sheri.loegering@polarisind.com (or) Barbara Miller at 952 829-8214 or barbmillerdesign@aol.com
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MINIMUM INVESTMENT EXAMPLE
MID-RANGE INVESTMENT EXAMPLE
Polaris Basic
Polaris Basic Plus
Defining a Polaris store-within-a-store area can be done simply
Polaris Basic Example
The professional Polaris design team has selected the right
Polaris Basic Plus Example
and inexpensively through the use of the Polaris brushed metal
Polaris 4' x 8' Double Face Pole Sign (not shown)
$2,100
assortment of signage, fixtures, and display areas to put the
Polaris 4' x 8' Double Face Pole Sign (not shown)
$2,100
Moto Tech signs. They serve as a sight line – a polestar, if you
5 Polaris Moto Tech Signs
$1,050
spotlight on the Polaris brand. First, a dramatic double-pole
Polaris Interior Illuminated Channel Sign
$5,000
will – that guides your customers to the Polaris brand merchandise
Polaris 8' x 8' Product Mural
$1,325
mount Polaris sign pulls customers into your store. Once inside,
9' Polaris Display Platform
$3,666
in your store. Establish a well-defined Polaris merchandise area
3 Polaris Gear and Accessory Fixtures
$1,970
a Polaris channel letter illuminated sign will define your Polaris
3 Polaris Gear and Accessory Fixtures
$1,950
Cost of Brand Elements:
$6,445
with gear and accessory signs and fixtures. Creating a focus
for this high-margin merchandise increases impulse sales and
generates high profits in a fairly small footpad. Using the Polaris
area with the classic, high-quality look of neon. Add a raised
Cost of Brand Elements:
$12,716
platform to highlight your featured product of the season.
Pricing subject to change without notice.
Then top it off with a fixture assortment for your gear and
a well-defined, well-designed accessory area with a helmet
directly to the Polaris brand merchandise.
display, H-frame display, and a rack for displaying apparel.
EXAMPLES
Polaris Basic & Polaris Basic Plus
Double Pole Mount Sign will pull customers into your store and
Pricing subject to change without notice.
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IDEAL INVESTMENT EXAMPLE
MINIMUM INVESTMENT EXAMPLE
Polaris Master Plan
Victory Basic Plan
This top-of-the line package of signage, fixtures, and display units
Polaris Master Plan Example
will turn your showroom into a first-class retail environment. A high-
Polaris 4' x 8' Double Face Pole Sign (not shown)
quality, pole mount Polaris sign enhances your store’s exterior
Polaris 12' Signature Display
and attracts customers. Inside, the Polaris Signature Display
5 Polaris Moto Tech Signs
creates a dramatic focal point, reinforcing the brand with an
1 Polaris Rock
LED illuminated sign. The unit’s down lighting system highlights
3 Polaris Gear and Accessory Fixtures
$1,950
the products below, while video units entertain and educate
Cost of Brand Elements:
customers with action videos of Polaris products at work or play.
A custom-built rock adds to the drama, creating a rugged,
natural setting for Polaris products. Merchandise your gear
Announce the presence of the Victory line at your store with
Victory Basic Plan Example
a bold, double-faced pole sign on the exterior. Inside, create
4' x 8' Victory Exterior Sign (not shown)
$2,100
a store-within-a-store of Victory bikes and merchandise. Pull your
21' Victory Focal Point Display
$5,800
$1,050
customers straight in to see your most exciting merchandise
4 Victory Moto Tech Signs
$3,350
highlighted on the Victory Focal Point Display. Create a supporting
2 Victory ID Towers
$3,200
selling area with helmet display and H-frame slat wall displays
Victory Oval Platform
$3,100
to feature jackets, tees, caps, gloves, and accessories like
4 Victory Gear and Accessory Fixtures
$2,380
$2,100
$13,348
$21,798
luggage racks, wind deflectors, and more.
Pricing subject to change without notice.
Cost of Brand Elements:
$840
$17,420
Pricing subject to change without notice.
EXAMPLES
Polaris Master Plan & Victory Basic Plan
area with a helmet display and two H-frame slat wall displays.
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PROGRAMS TO INCREASE YOUR SALES AND PROFITS
CONTACTS
Polaris Support Programs
How to Get Started
advertising, plus assistance for Open Houses and product
brand and grow your business it is truly a win-win relationship.
demos. See complete co-op policy online.
Together we can create a retail environment that excites
customers and stimulates sales.
We are committed to make those sales increases happen
for you. And we have the tools to get you in the game.
Polaris programs include:
• Store Planning – An experienced planning firm will work with
you, from floor layout to fixture selection to signage. With over
10 years experience in the power sports industry and over
700 stores completed, they are an excellent resource for
• Capital Assistance Program – Assistance in the form of
fixtures, flooring, and slat wall is available on major projects
for qualifying dealers.
• Financing – Financing options are available through Polaris
Acceptance. All credit extensions are at the sole discretion
of Polaris Acceptance.
• Training – Polaris offers comprehensive training programs
contemporary designs to enhance your store front and
See complete co-op policy online.
Ordering and Store Relocations
Contact Sheri Loegering for assistance with fixtures, programs,
signs or the website. Contact your Dealer Development
Specialist or your District Sales Manager and let them know
Sheri Loegering at 763 542-0560
for dealer web sites. Contact PSN at 800 556-0314 for all
or sheri.loegering @ polarisind.com
• ADP Lightspeed – Polaris’ recommended vendor for
business computer systems. Contact ADP Lightspeed
A great brand and a great support system.
Follow the Polaris star.
Online ordering:
www.polarisdealers.com
Click on marketing then click on RPM online catalog.
Store Design
Contact your Polaris Authorized Retail Design Firm –
Barbara Miller Design Group. They will guide you on the design
year co-op on Polaris brand fixtures and interior signs.
steps for success from concept to reality. Their services are
See complete co-op policy online.
available in 2 tiers:
• Flooring – To create a total and consistent Polaris look,
Tier 1 Starting at $3,000 the base package includes:
we offer high-quality, porcelain flooring at prices below
•
Customized design package for your showroom
the Manufacturer’s Suggested Retail Price.
•
CAD design intent drawings
•
Space allocation defined with fixtures, product placement,
• Retail Performance Merchandising (RPM) – Dealers have
walkways, display, and common areas
easy one-stop shopping for all their retail needs on the
RPM web site. This site includes the latest in merchandising
Tier 2 Starting at $7,500 this package includes Tier 1 plus:
fixtures, point-of-purchase displays, and planograms.
•
2-D showroom elevation drawings
•
Interior finishes schedule
•
Lighting recommendations
•
Slat wall placement and installation instructions
•
Interior signage placement and installation instructions
•
3-D full-color overhead and elevation renderings
Barbara Miller Design Company at 952 829-8214
or barbmillerdesign@aol.com
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Cust Bath
9’ x 11’
your intentions to build, remodel, or expand. They will assist
• PowerSports Network, Inc. – Polaris’ recommended vendor
your dealer web site needs.
F&I Off
12’ x 10
Step 3 – Make contact.
required approvals for relocation and brand standards.
• Custom Fixtures and Design Elements – All fixtures are
Victory brand merchandise. Polaris offers a $500 per
and Victory brands.
you with the preliminary information and guide you on Polaris
at 800 521-0309.
designed specifically to present and sell Polaris and/or
create a good store environment and reinforce the Polaris
Polaris and Victory products.
pull customers into your store. Co-op dollars available
(does not include cost of installation or freight).
Todd s O
Step 2 – Determine what is needed in your facility to
designed to help you effectively represent, sell, and service
you. See next page for details.
• Exterior Signs – We offer a variety of attractive,
Step 1– Evaluate your facility with this guide.
Support Programs & Contacts
• Advertising Co-op Dollars – Available for TV, radio, newspaper
and our dealers. When we work together to support our
POLARIS
The Polaris goal is a true partnership between our company
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©2005 Polaris Sales Inc.
PO05-007 06-05