Ksubi Ksubi - Denim Club India

18 June 2015
Sarah Jessica Parker
the new face for Jordache
Future Face denim fabric
by ISKO granted
European patent
Cone denim signs up
for Better Cotton
Initiative
New denim show to debut
in NYC this month
Arvind Group ties up with
Invista for manufacturing
stretch denim
LasX Industries and RevoLaze
Develop High-Definition Denim
Abrasion System
Up-cycling denim to trendy
outfits and accessories
Denim, International Driving
Calvin Klein Turnaround
Indorama Industries Ltd., Singapore
Denim Industry Who’s Who
Mr. Arsal Kassim, Kassim Denim, Pakistan
Mr. S. N. Modani, Sangam (India) Limited, India
Ksubi
Fall Winter 2015
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Denim Club : Your Window To The World Of Denim
Apparel - Campaign
Ksubi Fall Winter 2015 Campaign
Founded in 1999 Ksubi has grown to become
one of the most famous Australian brands in the
international marketplace, ksubi has built a
significant presence and cult following along
the way.
Ksubi offers modern ideas, individuality and
unique streetwear, which makes it stand out
from other apparel companies.
The latest campaign of the brand for the
Autumn / Winter 2015 season has been shot by
legendary photographer Steven Khan in
downtown Los Angeles. The freshly relocated
Australian denim label Ksubi known for its array
of edgy jeans from ripped to distressed, along
with other street-ready shapes, tapped sibling
models Lucky Blue Smith and Pyper America to
star in the AW 15 campaign.
Image Source: Wardrobetrendsfashion.com
Image Source: Wardrobetrendsfashion.com
attitude to perfection while showcasing a headturning selection of their latest looks.
Image Source: Wardrobetrendsfashion.com
The campaign is centered around an artfully
destroyed car re-designed by the brands’
Kustom designer Pauly Bonomelli, the
campaign exudes Ksubi’s devil-may-care
The collection has blue overalls, awesome
leather jackets, ripped cut-offs, washed tops
and faded skinnies. Ksubi has once again
created amazing designs offering its clientèle
sophisticated silhouettes and timeless details.
Source: Compiled from various sources
June 2015
DENIM CLUB INDIA 03
Denim Club : Your Window To The World Of Denim
Apparel - Corporate
Sarah Jessica Parker
the new face for Jordache
Sarah Jessica Parker, will appear as the face for
both The Jordache Look collection and the
Jordache Collection. Parker follows in the
footsteps of other Jordache celebrity models
such as Heidi Klum and Elizabeth Hurley.
Talking about the collaboration Liz Berlinger,
Jordache president said "“An iconic celebrity
with an iconic brand.”
Jordache is launching The Jordache Look
collection exclusively online, which represents
the firm’s entry into e-commerce. The site will
feature updated versions of its vintage styles,
according to Berlinger.
Founded in 1978 and known for its tight, sexy,
fashion-forward jeans, Jordache will tap into its
popular styles from the late Seventies and
Eighties, including the original high-rise,
straight-leg silhouettes, rigid denim, classic
back pocket embroidery designs and Jordache
horse head logo stitched on the coin pocket. The
brand is also introducing new styles in four-way
stretch fabrics and classic washes including
dark, deep indigo and acid-washed. The prices
range from $89 to $149.
Image Source: Wwd.com
The brand also will offer one-of-a-kind pieces
handcrafted from vintage Jordache jeans and
restyled by a local artisan. These pieces, which
also include a leather jacket, will retail from $300
to $500.
Parker will appear in ads for The Jordache Look
and the Jordache women’s collection sold at
Wal-Mart. The campaign was shot by Michael
Thompson and will appear nationally in print and
online, as well as in-store and across the brand’s
social media channels. Berlinger described
Parker as “a real person and she’s
approachable.
Parker herself said the brand “has a rich history
and I’ve been a fan of Jordache for many years.”
The standard Jordache collection for women
and girls will continue to be sold exclusively at
Wal-Mart. The women’s fall collection retails
from $16.44, and is offered in the U.S. and
Canada, and on walmart.com in mid-July.
Source : Wwd.com
Image Source: Wwd.com
June 2015
DENIM CLUB INDIA 04
Denim Club : Your Window To The World Of Denim
Fabric - Corporate
Future Face denim fabric by ISKO
granted European patent
The European Patent Office has granted a
patent to the Isko Future Face for the
groundbreaking denim technology, that it says,
has revolutionised the fashion world by
combining style and active life.
Launched in 2012 from efforts of Isko’s R&D
team, an ISKO press release informs that the
Future Face has been chosen by an incredibly
wide range of leading fashion brands.
According to Isko, the fabric has been chosen
by brands like Diesel, Gucci, Moussy Jeans,
Gerry Weber, Hudson, Hugo Boss, MAC Mode,
Please, Pull-in, Just Cavalli, Trussardi Jeans, 7
for all Mankind and many others.
Isko Future Face has been made by a woven
technology, but looks like circular knitted fabric,
is now guaranteed against any imitation.
Image Source: Tumblr.com
Marco Lucietti, global marketing director at Isko
says “Isko’s deep commitment to protection of
patents and intellectual property is part of what
makes the difference in today’s fashion”.
He further added “In the textile industry such an
effort is not common at all, since patent
protection is hard to achieve. We are really
proud of this recognition and we are ready to
defend our technology to bring value to our
partners”.
Image Source: Tumblr.com
Isko is a Sanko Holding company and has a
wide range of innovative fabric technologies
and products that meet the most diverse
demands of the denim sector. (AR)
Source : Fibre2fashion.com
Cone denim signs up for Better
Cotton Initiative
Cone Denim,
the leading US
denim fabric
manufacturer
has become the
latest company to sign up for the Better Cotton
Initative.
Steve Maggard, VP of operations, planning &
product development for Cone Denim said
June 2015
DENIM CLUB INDIA 05
Denim Club : Your Window To The World Of Denim
Industry - Event
promotes "responsible stewardship of the
area’s natural resources.
"Cone Denim promotes sustainability and
responsible manufacturing in all of our
operations, and we appreciate the opportunity
to work with other members of the cotton supply
chain to share best practices and work to
continuously improve the production and
sustainability of cotton, and grow the demand
for Better Cotton".
Cone`s Jiaxing plant in China recently received
Oeko-Tex Standard 100 certification on
selected denim products, confirming they have
been produced without the use of illegal,
regulated or other known harmful substances.
He added that
the company
stands behind
sustainable
practices as
each of its
global facilities, ensuring it operates in a way
that minimises its environmental footprint, and
The company also opened a research
incubator in May, which develops fabrics
focused on performance, comfort, uniqueness,
and sustainability. And its Sustainblue
Collection is comprised of denim constructions
using recycled cotton and polyester and
sustainable yarns.
Source: Just-style.com
New denim show to debut in
NYC this month
Blueprint, a new denim-based
fabric trade show, is set to launch in
New York later this month. The new
concept has been created and run
by Bill Curtin, owner of the New
Jersey-based BPD Washhouse
denim laundry, and will highlight
fabric offerings for the fall 2016
season.
The list of international exhibitors
includes numerous denim mills
such as Orta Anadolu and Calik (both from
Turkey), IPU 142, d.b.a. ITOCHU Prominent
USA, Raymond Uco (from India), Mount Vernon
(from the USA), Grandtex, Tyfountex Creative
Workshop and Eratex Manufacturing (all three
from Indonesia) plus the trim manufacturer
Wellfit-SotaStyle Group WSG Intl.
Additionaly, a small selection of local resources
and patternmakers will exhibit including
Manhattan-based companies NYC Factory Inc
and Caroda and High Production and the New
Jersey-based company Inez Inc. Curtin has also
invited jeanswear brands to show at Blueprint but
the final list of them is still to be confirmed.
BPD Washhouse will also be on hand and will
sponsor an interactive area with dry process
equipment where visitors and exhibitors can
learn and try denim finishing techniques such as
handsanding, grinding and destruction. The
event will also feature a vintage denim flea
market, the proceeds from which will benefit
#DenimDoingGood.
Image Source : Mashable.com
“Blueprint believes this fresh
approach will
engage the visitor like never before,” says Curtin
who adds that the show will be “more boutique,
more informative and more creative” than other
fabric get-togethers.
Blueprint will take place Wednesday and
Thursday June 24 and 25 from 9am to 6pm in
Manhattan’s Meatpacking District at 22 Little
West 12th Street. The closing party will be on
Thursday from 6pm to 9pm.
For more information about the show, e-mail
info@blueprintexpo.com.
Source: sportswearnet.com
June 2015
DENIM CLUB INDIA 06
Denim Club : Your Window To The World Of Denim
Fabric - Corporate
Arvind Group ties up with Invista for
manufacturing stretch denim
The lifestyle-to-real
estate Arvind Group has
announced a tieup with
US-headquartered
Invista, the owner of the
Lycra fibre brand, for
manufacturing stretch
denim fabric in India.
Paolo Briatore, director, apparel, at Invista India
said "Arvind is the largest supplier of denim in
India and we are happy to have such a
partnership. India is one of the fastest growing
markets for denim, with more and more women
adopting denim in the country apart from men."
As part of this collaboration, Arvind will ensure
that all of its denim fabrics are provided with an
A r v i n d - Ly c r a c o - b r a n d e d h a n g t a g ,
communicating the benefits to the end
consumer.
Briatore added the company expects to sell an
additional 10% lycra after this deal. At present,
half of Invista's turnover comes from denim,
while a quarter comes from intimate wear.
Arvind holds 12-14% of the denim market in India
with sales of 450 million meters per month. The
company is targeting 20-30% growth by the end
of the year.
The denim collection at Arvind has the latest
innovations with concepts like Mutant Denim,
Denim Structures, Neo Denim, Neo Cord, Neo
Bubble and Boomerang Denim.
Source : Economictimes.indiatimes.com
LasX Industries and RevoLaze
Develop High-Definition Denim Abrasion System
have a blank canvas to create amazing looks
and no longer be limited by speed or quality of
design. Intricate slub effects and textured looks
are easily created through our custom filters with
minimal difference in cycle time."
LasX Industries, Inc., a global leader in highperformance laser systems and services,
together with RevoLaze, LLC, a laser
technology firm holding multiple patents for
garment and textile applications, has
announced the launch of their next generation
2500-watt Garment Abrasion System featuring
High Definition technology.
The 2500W LaserSharp® DenimHD Abrasion
System outperforms other garment abrasion
technologies in the market, with processing
speeds 2-4 times faster than that of existing
systems. The LaserSharp® system also delivers
a much finer beam size resulting in highresolution graphics 50dpi and greater.
Elaborating Darryl Costin Jr., President of
RevoLaze said "This changes everything. We
want denim manufacturers and designers to
The strategic alliance between the two
companies has been mutually beneficial. "LasX
and RevoLaze share a common vision for the
future of garment production, where the
intersection of people, data, and intelligent
production machines will have an enormous
impact on productivity and efficiency for
manufacturers all over the world," said William
Dinauer, President of LasX Industries. "Prior to
our recent collaboration, LasX's core business
was focused on medical solutions as well as
laser cutting and commercial print applications.
Our alliance with RevoLaze and their team of
experienced garment finishing experts has
opened the door to an entirely new market."
Costin further added "Denim garment abrasion
with lasers is gaining prominence around the
globe as dangerous practices, such as
sandblasting and even hand sanding, are being
banned while the demand for faded effects and
June 2015
09
DENIM CLUB INDIA 07
Denim Club : Your Window To The World Of Denim
Apparel - Recycle
patterns is growing. Our focus has always been
about worker health, safety and sustainability
improvements, which can be achieved with
lasers. Working with a great company like LasX
has allowed us to build something truly
remarkable and revolutionary for the industry."
System is currently on display at the RevoLaze
R&D Center in Cleveland, OH. where interested
customers can firsthand see the highest speed,
highest powered textile lasers in the world and
experience the economical and environmental
benefits of the revolutionary technology.
The 2500W LaserSharp® DenimHD Abrasion
Source: Globenewswire.com
Up-cycling denim to trendy
outfits and accessories
Recycling has only got
trendier of late and fashion
designer and accountantturned-entrepreneur, Prabha
R a j k u m a r, h a s f o u n d
innovative ways to recycle denim.
Talking about her work Prabha says “I have
always had a passion for designing clothes and
doing something different to help conserve
energy and protect nature. I wanted to carry my
skills forward in this direction and that’s how my
recycling venture, bluemadegreen, started from
home two years ago. I had converted my
daughter’s t-shirts into frocks for my niece and a
few other items from used denim. They came out
well and I thought it would be great if I could do
this for others as well. Denim is the fabric I chose
to upcycle as a lot of energy and water is
consumed in manufacturing denim. On the
bright side, denim is a durable, comfortable and
fashionable fabric.”
upcycling. She tries to keep the design as simple
as possible by reusing whatever the customers
bring. A minimal amount of new resources are
used to make the products.
At Bluemadegreen, Prabha creates a wide
variety of products ranging from recycled denim
outfits such as jackets, skirts and overalls, to
accessories such as handbags, earrings,
bookmarks, hair bands and cushion covers. She
accepts customised orders.
Initially, Prabha found it hard to convince people
that outfits could be made from old pairs of jeans
and hence she used to collect old denim and just
make accessories out of them. But now, people
are bringing their old pair of jeans for customised
products,” she says.
Stating that her specialty lies in recycling denim
in fashionable ways, Prabha elaborates
“Usually, customers bring their denims and tell
me their requirements as well as their likes and
dislikes. There is an element of surprise for them
as they leave the designing part to me. There are
people who donate old pairs of jeans. I make
accessories out of them for sale.” Currently, she
takes orders through her Facebook page.
The challenge she faces is to ensure each
product is unique. She also makes sure that
every scrap of denim is used turning then into
Denim bookmarks, earrings, etc. She constantly
searches for new products that can be made out
of this versatile fabric and Every day is a new day
at work.
This eco-friendly entrepreneur encourages her
customers to bring in old bed sheets, table
clothes, clothes, etc. along with their jeans for
In the coming days, Prabha says: “I am planning
to make some light-weight (easy to carry) games
for kids. It is in the process of designing right
now.”
Source : Thehindu.com
June 2015
DENIM CLUB INDIA 08
Denim Club : Your Window To The World Of Denim
Apparel - Corporate
Denim, International Driving
Calvin Klein Turnaround
PVH Corporation’s first quarter results are
indicative of the fact that reinvigoration of the
Calvin Klein brand has finally begun in earnest,
and denim, particularly in international markets,
is driving the trend.
The parent company of Calvin Klein, Tommy
Hilfiger and heritage brands Van Heusen, IZOD
and Warner’s reported that strength in its
international businesses offset softness
domestically.
Image Source: explore.calvinklein.com
Corrected for currency fluctuations, revenue
rose 3 percent in the quarter, driven by a 5
percent increase in the Calvin Klein business
that was fueled by an 8 percent jump in Calvin
Klein international sales.
The Calvin Klein brand, which comprised $2.9
billion, or 35 percent of PVH revenue last year,
still has a long way to go to regain the market
share in denim that it has lost over the years to
the dozens of new premium-priced entrants in
the space, but the company definitely sees
improvement, particularly in the men’s category.
Tommy Hilfiger, which represented 43 percent
of company revenue in 2014, had only a 1
percent sales increase in the quarter.
CEO Manny Chirico, during the quarterly
earnings conference call with analysts said,
“The Calvin Klein brand initiatives are taking
hold and we continue to be pleased with our
latest Justin Bieber spring campaign and our
recently announced denim series featuring
Kendall Jenner. We believe we are beginning to
connect with a much younger consumer.”
Chirico reported that consumers are reacting
positively to the new Calvin Klein jeans product,
particularly in markets where the company has
installed new jean shops. PVH feels the men’s
denim category is beginning to show signs of
improvement, and expects retailers to do a lot of
marketing around denim for Fall 2015. Men’s
continues to outpace women’s denim across
North America and Europe, but women’s is
starting to improve. The women’s denim market
has been pressured by the active/athleisure
trend, which is beginning to wane.
The company has also reported that secondquarter jeans sales trends in Europe continue to
improve, and are running in the high-singledigits. The situation in Southern Europe,
particularly in Spain, where its largest customer
is El Corte Ingles, is one of “decelerating
negative trends” – in other words, an
improvement over the dire market conditions of
a year ago.
In North America, the Calvin Klein retail comps
are–as expected–flat, negatively impacted by
weak international tourist traffic and spending in
stores in tourist destinations like Miami, Orlando,
New York and Las Vegas.
However, North American locations where the
company has installed new Calvin Klein shops in
department stores saw a 25 percent retail sales
increase and 10 percent rise in average unit
prices. The company is targeting new jean shops
in the top 150 North American department store
doors for Fy15.
Source : Sourcingjournalonline.com
June 2015
DENIM CLUB INDIA 09
Denim Club : Your Window To The World Of Denim
From The Denim Directory
Denim Industry Who's Who
Mr. Arsal Kassim, Owner & Director (Corporate Planning & Strategy)
Kassim Denim, Pakistan
Mr. Arsal Kassim, mild mannered yet authoritative, completed his degree
in Financial Economics and Mathematics, from University of Virginia &
returned to Pakistan to take his rightful place as Owner/Director of
Kassim Group, with specific attention to Kassim Denim.
His inception into the upper management of Kassim Denim, infused a new and bolder
vision which has seen this denim unit rise in stature in leaps and bounds. From an annual
production of 16 million meters in 2008, Kassim now produces and exports 30 million
meters a month, and is still growing.
Mr. Kassim’s excogitations and definitive mind set gives Kassim Denim the leverage to
take on challenges and roll out meter after meter of denim fabrics that are intricately woven
with carefully selected yarns/fibers which lend each of our fabrics a life of its own.
But most important is his sensitivity to the Eco effects of industry, and his pragmatic steps
to make Kassim Denim a truly Eco-friendly production unit. He believes that “we are
responsible for keeping this Earth green and flourishing for the generations to follow”.
Mr. Kassim’s business acumen has won him the “Business man of the year 2013” award
from the KCCI Pakistan.
Mr. S. N. Modani, Managing Director
Sangam (India) Limited, India
Shri Niwas Modani is the Managing Director of Sangam (India)
Limited, the flagship company of the textile conglomerate, Sangam
Group. Mr. Modani comes with rich experience in the textile industry,
having previously held positions in key organizations in the industry,
such as Deputy Chairman of the The Rajasthan Textile Mills Association, as well as
Director, Indian Cotton Mills Federation.
In addition, Mr. Modani has also held positions as President, Mewar Chamber Of
Commerce & Industry and Vice President, Rajasthan Chamber Of Commerce &
Industry.
Mr. Modani has also played an active role as a Committee Member (Leaders Forum) of
the Federation of Indian Chambers of Commerce & Industry (FICCI), and as a Member
of the HRD Committee of FICCI. He accompanied FICCI Business Delegation with
Hon’ble Minister of Commerce, Government of India, Mr. Kamal Nath Ji, to France and
participated in 9th India-European Union Business Summit in September 2008 and
France India Business Form from 1st-3rd October, 20018 held in Paris.
June 2015
DENIM CLUB INDIA 10
Denim Club : Your Window To The World Of Denim
From The Denim Directory
Company:
Indorama Industries Limited
Segment: Fibre
& Yarm
Indorama Industries Limited (IIL), is part of
Indorama Corporation (IC). Established in 1976
in Indonesia and headquartered in Singapore,
Indorama is the largest producer of polyester in
the world. The company has manufacturing
plants in Asia, Europe, North America, and
Africa.
Indorama’s products are shipped to more than
90 countries across the world and it is home to
19,000 employees worldwide and is fast
emerging as the most watched player amongst
the textile companies in India.
Indorama Industries Limited is producing
INVIYA®, a world-clas spandex fibre, in India.
The biggest advantage with INVIYA® is that it
comes with highly trained and skilled Product
Management Team that is supported by a fully
functional Technical Customer Service
support centre and staff that understands every
market application.
Being lightweight, soft and very stretchable with
exceptional elasticity, INVIYA® imparts any
normal fabric a perfect fit and stretch, without
diluting the great comfort element. INVIYA®
fibre can stretch over 5-6 times of its original
length and it has excellent recovery as well as
shrinkage to match the requirements of
garments.
Inviya has a wide range of applications and is
being used in the apparel industry, technical
textiles and furnishing industry. Some of the
applications in the apparel industry are
mentioned below:
Swimwear-Lifestyle and Performance
Sportswear: Athletic, aerobic, and exercise
apparel
Denim and Bottom weight fabrics –
Stretchable Jeans
Work-wear
INVIYA® for Denim is a robust spandex fibre
made of advance polymer ideal to support light
and heavy weight twill structure providing
appropriate stretch with superb recovery even
after many washes. During draw texturizing
process, it is designed to be used in core
spinning with natural / synthetic fibres and air
covering with nylon/ polyester. INVIYA® for
Denim features high tenacity for high speed
spinning and twisting applications for weaving. It
has higher elongation and recovery power as
compared to generic elastomeric fibre.
High Modulus with long lasting recovery
Excellent shape stability
High Tenacity for robust processing
Softer fabric hand feel
Good dimensional ability
The company is conscious of its obligations to
the environment and society at large and its
manufacturing facility at Baddi is a zero waste
discharge plant. The company is aiming to be a
responsible organization for improving the
environment and living conditions of the
community. Indorama is continuously striving to
take a leadership position in CSR activities.
Mr. Shalendra Vasudeva
Chief Marketing Officer
shalendra.vasudeva@indorama.in
+91 172 661 9400
www.inviya.com
June 2015
DENIM CLUB INDIA 11