Custom Painting Inc.

Company Background:
Custom Painting Inc.
www.custompaintinginc.com
Custom Painting, Inc. offers a full range of painting
services to Bay Area homes and businesses for over
32 years. They have been a WSI client for 10 years.
The Challenge:
As other painting companies became more aware of
digital marketing and joined the fray, they found it
harder to maintain their top search engine rankings.
WSI’s Solution:
We expanded their digital marketing strategy to
include a new mobile responsive website, social
media, video optimization, content marketing and
remarketing to boost their reach and presence.
The Results:
Overall website traffic and user experience has
increased, with over 70% of their inquiries coming
from Internet searches.
Company Background:
Pool Covers Inc.
www.custompaintinginc.com
Pool Covers, Inc. offers safety swimming pool covers
for any shape, size, and style of pool or spa and is
the largest pool cover company in California.
The Challenge:
Their website was old, hard to maintain and didn’t
reflect their premiere status in the industry, nor was it
ranking well on the major search engines.
WSI’s Solution:
We built a professional, easy to use website and
mobile site and delivered a complete digital
marketing campaign (SEO, PPC, remarketing,
content, social and reputation management).
The Results:
Most keywords are ranking #1 through #5 in the
search engines and visibility, leads and sales have
increased overall.
Company Background:
Clinica da Mama
www.clinicadamama.com.br
Founded in 1997, Clinica da Mama is the first and
also the largest Brazilian Breast Clinic specializing in
breast health.
The Challenge:
Their great reputation wasn’t being showcased
online so they were loosing customers to newer and
inefficient clinics. They also needed more
consultations to balance their recent equipment
upgrades.
WSI’s Solution:
We built them a responsive, conversion optimized
website, conducted PPC, display advertising and
SEO to help with their online visibility and build
audience trust.
The Results:
Their website traffic almost doubled and their leads
(exams, consultations and site inquiries) increased
which directly impacted a growth in revenues.
Company Background:
Balloons Above
the Valley
www.balloonrides.com
Is one of the most prominent hot air balloon aviation
companies in America and is the premier hot air
balloon company in Northern California.
The Challenge:
Their website was old and outdated and they
weren’t actively marketing online therefore they
were losing leads to their competitors who were.
WSI’s Solution:
We built them a new professionally designed and
mobile-friendly website and implemented a full
digital marketing strategy (SEO, PPC, remarketing,
social, content and video optimization).
The Results:
They doubled their website traffic in under a year,
are seeing over 700 clicks per month from paid
search, which in turn has increased their online
registrations and revenue.
Company Background:
The firm was founded by Paul C. Astor in 1954 and serves
clients in diverse practice areas.
Astor Weiss Kaplan &
Mandel, LLP
www.astorweiss.com
The Objective:
• Upgrade site to make it SEO friendly and mobile ready
• Review and clean up on-page optimization
• Improve Google Organic Rankings and Google Places
Local rankings
• Improve Search Engine Traffic and increase conversions
WSI’s Solution:
• Upgraded website to a WP Genesis CMS platform with
a number of key modules including a blog, a concise
and easy to locate attorney profile, and more
descriptive details and pages associated with the legal
services offered
• Developed a well-rounded online marketing
campaign composed of: Ongoing SEO activities,
Social Media Management and Monthly reports to
track campaign performance
The Results:
• Increase in overall USERS from 20% and 23% in sessions;
10% improvement in average Session duration; 11%
increase in SEO Traffic; 9% increase in Google Organic
Search (SEO Traffic)
• Healthier SEO performance; Improvement in Google
organic keyword rankings for targeted
keywords
CG TRADUCTION &
INTERPRETATION
www.societetraduction.fr
Company Background:
Offers top quality translation and interpreting services
since it was first set up in Versailles in 1981.
The Objective:
Set up a web marketing solution to generate qualified
leads in a very competitive market
WSI’s Solution:
A new web marketing strategy that included:
• New Responsive Web Design
• Mobile Site
• New ASEO strategy
• PPC optimisation
• Landing Page optimisation
• Social Media strategy
The Results:
33% growth of his business
Company Background:
Christo IT Consulting
Founded by Chris Schalleur in 1999, Christo IT
Consulting in 1999 provides the type of professional IT
support larger companies enjoy to small businesses in
the Philadelphia region.
www.christoit.com
The Objective:
Design a full digital marketing solution encompassing
good results using SEO and SMO
WSI’s Solution:
Site built in WordPress with full digital Marketing solution
The Results:
Continued business and increased scope
Company Background:
Destiny Cuisine
www.destinycuisine.co.za
An award-winning corporate catering service, Destiny
Cusine is based in South Africa.
The Objective:
Design website and social media strategy
WSI’s Solution:
Gave them a great looking website with a social strategy
that positioned them as experts in their catering field.
The Results:
• Better keyword ranking than before
• More visitors brought in by interesting content
Company Background:
An expo where Egypt got to share their knowledge of
food and renewable energy sources through a
showcase of success stories.
Expo Egypt
Industry: Government & Tourism
www.egyptexpo2015.com
The Objective:
• Tasked by the Egyptian Government to create an
innovative experience to convey the Expo’s main
theme
• Provide a 360 degree marketing solution with web
development, social media, creating video,
advertising and others
WSI’s Solution:
Created a whole world around Egyptian food using
the latest digital innovations, film production, website
as well as covering the Expo on Social Media.
The Results:
•
•
•
•
•
Facebook: 67,000 Likes
Twitter: 548 Followers
Instagram: 256 Followers
YouTube: 1,242 Views
High engagement on social media via picture posts
and updates
Company Background:
Elisa Eesti AS
Industry: Telecommunication
www.elisa.ee/pysiinternet
A company that offers permanent internet services in
Estonia that launched a new service to fix internet
connection through radio link
The Objective:
• Introduce the company as a provider of various
business services and not just as a mobile service
provider
• Get them 120 new connections in a period of 2 months
WSI’s Solution:
We created a landing page, banners, paid media plan,
e-mails and also worked together with media agency for
offline campaign plan and advertising agency who
created offline ads and campaign messages.
The Results:
• The campaign resulted in over 700 new queries.
Google and Facebook ads generated 160 queries and
with view-through conversions the result was 322
queries from Google and Facebook ads
• Average CPC was 0.32€ for Google and Facebook
ads. Gmail Sponsored Promotions ads cost 0.1€ per
click and generated 10 new leads
• Conversion rate of the landing page was 1.44%.
• E-mails had conversion rate of 4.7%
Company Background:
Custom Painting Inc.
www.custompaintinginc.com
Custom Painting, Inc. offers a full range of painting
services to Bay Area homes and businesses for over
32 years. They have been a WSI client for 10 years.
The Challenge:
As other painting companies became more aware of
digital marketing and joined the fray, they found it
harder to maintain their top search engine rankings.
WSI’s Solution:
We expanded their digital marketing strategy to
include a new mobile responsive website, social
media, video optimization, content marketing and
remarketing to boost their reach and presence.
The Results:
Overall website traffic and user experience has
increased, with over 70% of their inquiries coming
from Internet searches.
Company Background:
Pool Covers Inc.
www.custompaintinginc.com
Pool Covers, Inc. offers safety swimming pool covers
for any shape, size, and style of pool or spa and is
the largest pool cover company in California.
The Challenge:
Their website was old, hard to maintain and didn’t
reflect their premiere status in the industry, nor was it
ranking well on the major search engines.
WSI’s Solution:
We built a professional, easy to use website and
mobile site and delivered a complete digital
marketing campaign (SEO, PPC, remarketing,
content, social and reputation management).
The Results:
Most keywords are ranking #1 through #5 in the
search engines and visibility, leads and sales have
increased overall.
Company Background:
Clinica da Mama
www.clinicadamama.com.br
Founded in 1997, Clinica da Mama is the first and
also the largest Brazilian Breast Clinic specializing in
breast health.
The Challenge:
Their great reputation wasn’t being showcased
online so they were loosing customers to newer and
inefficient clinics. They also needed more
consultations to balance their recent equipment
upgrades.
WSI’s Solution:
We built them a responsive, conversion optimized
website, conducted PPC, display advertising and
SEO to help with their online visibility and build
audience trust.
The Results:
Their website traffic almost doubled and their leads
(exams, consultations and site inquiries) increased
which directly impacted a growth in revenues.
Company Background:
Balloons Above
the Valley
www.balloonrides.com
Is one of the most prominent hot air balloon aviation
companies in America and is the premier hot air
balloon company in Northern California.
The Challenge:
Their website was old and outdated and they
weren’t actively marketing online therefore they
were losing leads to their competitors who were.
WSI’s Solution:
We built them a new professionally designed and
mobile-friendly website and implemented a full
digital marketing strategy (SEO, PPC, remarketing,
social, content and video optimization).
The Results:
They doubled their website traffic in under a year,
are seeing over 700 clicks per month from paid
search, which in turn has increased their online
registrations and revenue.
Company Background:
Cheetos is a brand of cheese-flavored, puffed
cornmeal snacks made by Frito-Lay, a subsidiary
of PepsiCo.
Cheetos
The Challenge:
Complement Cheetos’ Flames of the World campaign,
that featured the launch of three new flavors (Indian,
Thai and Mexican) with a mobile game that was linked
with the pack
WSI’s Solution:
An iOS and Android augmented reality app that
featured three games. Pointing at one of the new
flavored packs activated each game. People could
log-in with their Facebook account to be able to
compete for the top position in the leaderboard.
The Results:
• iOS: 650 Downloads (Launched April 22nd, 2015)
• Android: 14,900 Downloads (Launched Feb 9th,
2015)
Company Background:
Crembeur
www.crembeur.fr/
Supplier of raw materials and fresh products for
pastry chefs, restaurateurs, brewers and professionals
in the catering trade.
The Objective:
Develop online visibility, be easily identified and
found by its client target. Thereby, attract new
visitors and convert them into clients. The website
was also meant to provide information about the
food industry and product offers for current clients.
WSI’s Solution:
We created a modern, easy to use, mobile-friendly
website with clear categories and sections on
promotions that the client could update regularly.
We also worked on SEO strategy in order to be more
visible on Google search.
The Results:
The website helped the client reach their goals.
Crembeur clients were happy with the new way of
searching products and promotions. Search ranking
on keywords were high, and there was an
increase in visits.
Company Background:
Custom Painting Inc.
Custom Painting, Inc. offers a full range of painting
services to Bay Area homes and businesses for over
32 years. They have been a WSI client for 10 years.
www.custompaintinginc.com
The Challenge:
As other painting companies became more aware of
digital marketing and joined the fray, they found it
harder to maintain their top search engine rankings.
WSI’s Solution:
We expanded their digital marketing strategy to
include a new mobile responsive website, social
media, video optimization, content marketing and
remarketing to boost their reach and presence.
The Results:
Overall website traffic and user experience has
increased, with over 70% of their inquiries coming
from Internet searches.
Company Background:
Little Bangkok
www.littlebangkok.com
Little Bangkok aims to be the finest Thai food
restaurant chain in the world, and is currently the
best in Dubai.
The Challenge:
To create brand superiority in relation to the
competition and grow their foot traffic and client
loyalty to help expansion.
WSI’s Solution:
We used Facebook to drive customer base
expansion and created specific marketing
messages to help drive recall and aid in brand
positioning.
The Results:
Their fan base has increased from 8,900 to 33,000 in
just 15 months and they are seeing an upswing in
foot traffic and revenues across their restaurants.
Company Background:
Pool Covers Inc.
www.poolcoversinc.com
Pool Covers, Inc. offers safety swimming pool covers
for any shape, size, and style of pool or spa and is
the largest pool cover company in California.
The Challenge:
Their website was old, hard to maintain and didn’t
reflect their premiere status in the industry, nor was it
ranking well on the major search engines.
WSI’s Solution:
We built a professional, easy to use website and
mobile site and delivered a complete digital
marketing campaign (SEO, PPC, remarketing,
content, social and reputation management).
The Results:
Most keywords are ranking #1 through #5 in the
search engines and visibility, leads and sales have
increased overall.
Company Background:
Clinica da Mama
www.clinicadamama.com.br
Founded in 1997, Clinica da Mama is the first and
also the largest Brazilian Breast Clinic specializing in
breast health.
The Challenge:
Their great reputation wasn’t being showcased
online so they were loosing customers to newer and
inefficient clinics. They also needed more
consultations to balance their recent equipment
upgrades.
WSI’s Solution:
We built them a responsive, conversion optimized
website, conducted PPC, display advertising and
SEO to help with their online visibility and build
audience trust.
The Results:
Their website traffic almost doubled and their leads
(exams, consultations and site inquiries) increased
which directly impacted a growth in revenues.
Company Background:
Balloons Above
the Valley
www.balloonrides.com
Is one of the most prominent hot air balloon aviation
companies in America and is the premier hot air
balloon company in Northern California.
The Challenge:
Their website was old and outdated and they
weren’t actively marketing online therefore they
were losing leads to their competitors who were.
WSI’s Solution:
We built them a new professionally designed and
mobile-friendly website and implemented a full
digital marketing strategy (SEO, PPC, remarketing,
social, content and video optimization).
The Results:
They doubled their website traffic in under a year,
are seeing over 700 clicks per month from paid
search, which in turn has increased their online
registrations and revenue.
Company Background:
Value Truck Rental
www.valuetruckrental.co.za
A truck, forklift and van Rental Company, operating
through 27 major key points within South Africa
providing cost-effective and cost-efficient solutions.
The Challenge:
Get more exposure and grow the truck rental
business that is one of their biggest divisions.
However, they didn’t want to do through their
corporate website.
WSI’s Solution:
A micro site for truck rental and pages for each of
the main locations they wanted to be ranked for. In
addition 12 content pages a month were created to
get them ranked for their main keywords.
The Results:
Achieved top ranking for keywords; the site also
generated more queries for their Truck Rental
business.
Company Background:
BedMed is a gynecology clinic in São Paulo
BedMed
www. bedmed.com.br
The Objective:
Increase traffic to the site, especially the number of
visits and medical procedures in the clinic.
WSI’s Solution:
A complete SEO strategy with blog post, link build, on
page optimization, public relations action, social
media. We also developed a content strategy of 4
high quality posts per month and some infographics for
the company’s blog.
The Results:
• Increased organic traffic by a monthly percentage
of 33.6%
• Achieved top ranking for most keywords, including
the most important ones like “gynecologist”
Company Background:
Crembeur
www.crembeur.fr/
Supplier of raw materials and fresh products for
pastry chefs, restaurateurs, brewers and professionals
in the catering trade.
The Objective:
Develop online visibility, be easily identified and
found by its client target. Thereby, attract new
visitors and convert them into clients. The website
was also meant to provide information about the
food industry and product offers for current clients.
WSI’s Solution:
We created a modern, easy to use, mobile-friendly
website with clear categories and sections on
promotions that the client could update regularly.
We also worked on SEO strategy in order to be more
visible on Google search.
The Results:
The website helped the client reach their goals.
Crembeur clients were happy with the new way of
searching products and promotions. Search ranking
on keywords were high, and there was an
increase in visits.
Company Background:
A company that offers credits and receives savings for
their clients.
CYMA, Union de
Credito
www.cyma.com.mx
The Objective:
• Increase the number of prospects in the short term with
a PPC campaign for credits
• Increase their brand visibility through social media
marketing
WSI’s Solution:
• Phase 1: A PPC campaign with 10 ads focused on
getting more prospects for credits, a Company page
in Facebook and a Content Marketing in their
Facebook Enterprise page were developed in order to
get more brand awareness.
• Phase 2: Developed a social media marketing strategy
for CYMA Enterprise Facebook page in order to get
more fans and in the end of the day, more brand
awareness.
The Results:
• Got 400+ new leads from PPC in 6 months; contract
extended
• 1,300 new fans in two months due to content
marketing and social media marketing efforts
• Contracted for new PPC campaign to promote pure
leasing services and to enhance their overall
social presence
Company Background:
A detective agency that does Marriage Research
Services , Business Research, Monitoring of vehicles or
people and Counter espionage. .
The Objective:
Detetive Daniele
www.detetivedaniele.com.br
• Increase organic traffic to reduce PPC investment
by 50%
• Improve search ranking and position the brand as a
reference in the market
WSI’s Solution:
• Developed a full SEO strategy
• Restructured website with content developed for
each page, link building
• Designed a complete content marketing plan for
company’s blog
• Conducted some public relations initiatives
The Results:
• Tremendous increase in organic traffic in first year
(30.7% per month); started with 121 visits in July 2013
vs 3,011 in July 2014.
• Client had 6.740 organic visits in June 2015,
representing a 18.2% increase in organic traffic each
month during the contract period
• First positions in the main keywords for the segment:
detetive, detetive particular, detetive
são paulo, investigação particular etc.
Company Background:
Custom Painting Inc.
www.custompaintinginc.com
Custom Painting, Inc. offers a full range of painting
services to Bay Area homes and businesses for over
32 years. They have been a WSI client for 10 years.
The Objective:
As other painting companies became more aware of
digital marketing and joined the fray, they found it
harder to maintain their top search engine rankings.
WSI’s Solution:
We expanded their digital marketing strategy to
include a new mobile responsive website, social
media, video optimization, content marketing and
remarketing to boost their reach and presence.
The Results:
Overall website traffic and user experience has
increased, with over 70% of their inquiries coming
from Internet searches.
Company Background:
Pool Covers Inc.
Pool Covers, Inc. offers safety swimming pool covers
for any shape, size, and style of pool or spa and is
the largest pool cover company in California.
www.poolcoversinc.com
The Objective:
Their website was old, hard to maintain and didn’t
reflect their premiere status in the industry, nor was it
ranking well on the major search engines.
WSI’s Solution:
We built a professional, easy to use website and
mobile site and delivered a complete digital
marketing campaign (SEO, PPC, remarketing,
content, social and reputation management).
The Results:
Most keywords are ranking #1 through #5 in the
search engines and visibility, leads and sales have
increased overall.
Company Background:
Clinica da Mama
www.clinicadamama.com.br
Founded in 1997, Clinica da Mama is the first and
also the largest Brazilian Breast Clinic specializing in
breast health.
The Objective:
Their great reputation wasn’t being showcased
online so they were loosing customers to newer and
inefficient clinics. They also needed more
consultations to balance their recent equipment
upgrades.
WSI’s Solution:
We built them a responsive, conversion optimized
website, conducted PPC, display advertising and
SEO to help with their online visibility and build
audience trust.
The Results:
Their website traffic almost doubled and their leads
(exams, consultations and site inquiries) increased
which directly impacted a growth in revenues.
Company Background:
Balloons Above
the Valley
www.balloonrides.com
Is one of the most prominent hot air balloon aviation
companies in America and is the premier hot air
balloon company in Northern California.
The Objective:
Their website was old and outdated and they
weren’t actively marketing online therefore they
were losing leads to their competitors who were.
WSI’s Solution:
We built them a new professionally designed and
mobile-friendly website and implemented a full
digital marketing strategy (SEO, PPC, remarketing,
social, content and video optimization).
The Results:
They doubled their website traffic in under a year,
are seeing over 700 clicks per month from paid
search, which in turn has increased their online
registrations and revenue.
Company Background:
Crembeur
www.crembeur.fr/
Supplier of raw materials and fresh products for
pastry chefs, restaurateurs, brewers and professionals
in the catering trade.
The Objective:
Develop online visibility, be easily identified and
found by its client target. Thereby, attract new
visitors and convert them into clients. The website
was also meant to provide information about the
food industry and product offers for current clients.
WSI’s Solution:
We created a modern, easy to use, mobile-friendly
website with clear categories and sections on
promotions that the client could update regularly.
We also worked on SEO strategy in order to be more
visible on Google search.
The Results:
The website helped the client reach their goals.
Crembeur clients were happy with the new way of
searching products and promotions. Search ranking
on keywords were high, and there was an
increase in visits.
Company Background:
Le Logis de Mousterlin offers accommodation in
lodges and guest houses by the sea
Gîtes - Logis de Mousterlin
www.gitesdefrance-bretagne.fr/
The Objective:
Client was unhappy with the traffic and online
reservations generated by their old website. They
were also facing tough competition online and
unable to rely on word of mouth publicity.
WSI’s Solution:
We created a website that details all activities that
one can do in that area, places to discover, Brittany
specialties, boat locations etc. Planning trip was
made easy for visitors thanks to virtual visit, maps,
weather forecast, testimony and online reservation.
The Results:
• Great increase in reservations online + calls after
visiting website
• Attractive website (visuals) that push client reserve
• Search Ranking
• Geolocalization with Google Map
• Positive comments from Google
• Brand authority
Company Background:
Plastiform
www.plastiform-info.fr/
PLASTIFORM ® provides high-precision impressiontaking products. Specially designed for industrial
applications, they provide innovative alternatives for
the areas of Quality Control and Metrology, as well
as a multitude of other applications.
The Objective:
Design a new site that supports the international
development of the brand. It was important to
make sure that the end user could easily identify
products in which they are interested and update it.
WSI’s Solution:
A multilingual website (more than 80 languages),
with pictures, videos, data sheets. We built the whole
website as an e-commerce one, considering the
wide product range. It is now easier to find the best
products and accessories to purchase according to
what clients need.
The Results:
The website, available in 80 languages, presents a
design that underlines the “surgical precision” of
Plastiform’s products. Products, accessories and kits
can be easily added or updated to a shopping
basket.
Company Background:
Value Truck Rental
www.valuetruckrental.co.za
A truck, forklift and van Rental Company, operating
through 27 major key points within South Africa
providing cost-effective and cost-efficient solutions.
The Objective:
Get more exposure and grow the truck rental
business that is one of their biggest divisions.
However, they didn’t want to do through their
corporate website.
WSI’s Solution:
A micro site for truck rental and pages for each of
the main locations they wanted to be ranked for. In
addition 12 content pages a month were created to
get them ranked for their main keywords.
The Results:
Achieved top ranking for keywords; the site also
generated more queries for their Truck Rental
business.
Company Background:
Napoleon Grills
www.napoleongrills.com
Napoleon® is an ISO9001 – 2008 registered
company. It is North America’s largest privately
owned manufacturer of quality wood and gas
fireplaces, gourmet gas and charcoal grills, outdoor
living products and heating & cooling products.
The Objective:
The client's site needed a refreshed modern look
and a better conversion architecture path. They also
wanted a responsive site with some specific
functionalities added.
WSI’s Solution:
We provided new concept designs for the site and
the build. The site has over 2000 pages on it. This site
was done within a 5 month period
The Results:
30% organic visitor growth year over year
Company Background:
Dallah Academy
www.dallahacademy.com
The Dallah Academy of Volunteerism offers free
courses on self-development, understandings of
social responsibilities, the importance of volunteerism
and principles of volunteerism.
The Objective:
The client’s old website had several limitations and
its maintenance was a struggle. The manual
administrative work related to the Academy took a
lot of time and energy and reduced time available
to focus on business.
WSI’s Solution:
Automated all tasks, and created an easy
customized back end to make administrative work
simple and fast. Also enhanced the website look
and feel and made it responsive. Enabled
registrations, marking of attendance, viewing of
records and other functionalities through the
website.
The Results:
• 90% decrease in daily administrative work
• 100% increase in focus on developing their
business
• Published events grew from 4 to 75 in just
1 week
Company Background:
Patagonia
com-patagonia.com.mx
Founded in 2000, Comercializadora Patagonia Inc.
distributes and launches fashion footwear brands
like Guess, Naturalizer, Life Stride, Marc Fisher, and
Franco Sarto in Mexico.
The Objective:
• Create awareness for all its brands
• Maintain individual brand’s look and feel
showcased under a single umbrella brand
• Trigger consumer visits to 3rd party retailers
WSI’s Solution:
We created a responsive corporate site with 6 child
sites for each of its brands. The corporate website
included 'buy now'' buttons to encourage retail visits.
The Results:
In the first 2 months client got:
• 7,389 visits; 33,000 page views
• Doubled organic visits month after month
• Search ranking above competition (Nine West,
Flexi)
• 7,415 fans in Facebook; 80% of clicks in page
became fans
• Increased Facebook engagement (3,110 likes
and 82 comments)
Company Background:
Spartanburg Convention
and Visitors Bureau
www.visitspartanburg.com
The official destination marketing organization for the
City and County of Spartanburg, South Carolina, it is
responsible for promoting and developing greater
Spartanburg as a tourism destination.
The Objective:
Smallest and least established of 8 key tourism
locations in South and North Carolina, Client faced stiff
competition from bigger, established tourism markets.
Main objectives included increasing bookings in local
hotels, bringing in large conventions and other events.
WSI’s Solution:
We modernized Client’s website, made it responsive
and included quality pictures to amplify appeal. The
design layout was custom, based on modern mobile
responsive designs with navigation vial images in
addition to text.
The Results:
• Received Readers’ Choice Award by Sports Events
Media Group for excellence in sports tourism
development
• Increased room occupancy by 5%
• Spartanburg added as the 5th South Carolina city to
host the Governor's Conference on Tourism
Company Background:
WIT Computers
www.witgaming.com
WIT Gaming is a family-owned and operated, fullservice computer and Gaming Solutions Company
that believes in offering personalized service and
attention to its customers.
The Objective:
Develop two websites for their new businesses, one
for a computer retail and the other for their gaming
center. Client was still in the process of selecting
location for retail store/gaming center and did not
have a logo or previous web presence.
WSI’s Solution:
Designed logo and websites for both of Client’s
businesses along with the retail signage.
The Results:
Helped Client launch 2 new businesses in 90 days.
Company Background:
A Thai restaurant in Dubai that follows traditional steps
to prepare each dish, thereby, staying true to the Thai
cuisine that evolved from the combination of Chinese,
Indian, Malay, and western cuisines centuries ago.
Little Bangkok
www.littlebangkok.com
The Objective:
• Establish brand superiority in the highly competitive
market
• Grow footfalls and loyalty to aid business expansion
WSI’s Solution:
Handled brand’s website for better execution and
updates, developed a standalone mobile website,
took over Facebook page management, and helped
with traditional advertising.
The Results:
• Increased fan base 3.7 x, reach 7.5 x, and customer
interaction 24 x; Jan 2014 IPP = 44, May IPP = 1057
(IPP – Interaction per Post)
• Expanded to 4 outlets in Dubai, and recorded an
upswing in footfall across all the restaurants.
Additional revenue generated during 15 months is
around US$ 236,000 from new Facebook followers
• Due to this excellent on-going performance, the
client has increased the scope of work
Company Background:
CG TRADUCTION &
INTERPRETATION
www.societetraduction.fr
Offers top quality translation and interpreting services
since it was first set up in Versailles in 1981.
The Objective:
• Develop brand awareness
• Preserve company’s leading position in the
interpretation and translation industry
• Continue to distinguish from "low-cost" competitors.
WSI’s Solution:
Developed a fresh, responsive website design keeping
company’s reputation and heritage intact.
The new design was more visual and light and aimed
at attracting clients looking for quality service.
A new blog section provided industry news and
updates to visitors, thus demonstrating company’s
expertise.
The website architecture was reviewed too in order to
take into account CG’s new activities.
The Results:
• A fully responsive website keeping company’s
reputation remained intact
• Increase in website visitors
Company Background:
Custom Painting Inc.
www.custompaintinginc.com
Custom Painting, Inc. offers a full range of painting
services to Bay Area homes and businesses for over
32 years. They have been a WSI client for 10 years.
The Challenge:
As other painting companies became more aware of
digital marketing and joined the fray, they found it
harder to maintain their top search engine rankings.
WSI’s Solution:
We expanded their digital marketing strategy to
include a new mobile responsive website, social
media, video optimization, content marketing and
remarketing to boost their reach and presence.
The Results:
Overall website traffic and user experience has
increased, with over 70% of their inquiries coming
from Internet searches.
Company Background:
Little Bangkok
www.littlebangkok.com
Little Bangkok aims to be the finest Thai food
restaurant chain in the world, and is currently the
best in Dubai.
The Challenge:
To create brand superiority in relation to the
competition and grow their foot traffic and client
loyalty to help expansion.
WSI’s Solution:
We used Facebook to drive customer base
expansion and created specific marketing
messages to help drive recall and aid in brand
positioning.
The Results:
Their fan base has increased from 8,900 to 33,000 in
just 15 months and they are seeing an upswing in
foot traffic and revenues across their restaurants.
Company Background:
Pool Covers Inc.
www.custompaintinginc.com
Pool Covers, Inc. offers safety swimming pool covers
for any shape, size, and style of pool or spa and is
the largest pool cover company in California.
The Challenge:
Their website was old, hard to maintain and didn’t
reflect their premiere status in the industry, nor was it
ranking well on the major search engines.
WSI’s Solution:
We built a professional, easy to use website and
mobile site and delivered a complete digital
marketing campaign (SEO, PPC, remarketing,
content, social and reputation management).
The Results:
Most keywords are ranking #1 through #5 in the
search engines and visibility, leads and sales have
increased overall.
Company Background:
Clinica da Mama
www.clinicadamama.com.br
Founded in 1997, Clinica da Mama is the first and
also the largest Brazilian Breast Clinic specializing in
breast health.
The Challenge:
Their great reputation wasn’t being showcased
online so they were loosing customers to newer and
inefficient clinics. They also needed more
consultations to balance their recent equipment
upgrades.
WSI’s Solution:
We built them a responsive, conversion optimized
website, conducted PPC, display advertising and
SEO to help with their online visibility and build
audience trust.
The Results:
Their website traffic almost doubled and their leads
(exams, consultations and site inquiries) increased
which directly impacted a growth in revenues.
Company Background:
Balloons Above
the Valley
www.balloonrides.com
Is one of the most prominent hot air balloon aviation
companies in America and is the premier hot air
balloon company in Northern California.
The Challenge:
Their website was old and outdated and they
weren’t actively marketing online therefore they
were losing leads to their competitors who were.
WSI’s Solution:
We built them a new professionally designed and
mobile-friendly website and implemented a full
digital marketing strategy (SEO, PPC, remarketing,
social, content and video optimization).
The Results:
They doubled their website traffic in under a year,
are seeing over 700 clicks per month from paid
search, which in turn has increased their online
registrations and revenue.
Company Background:
Nestlé Crunch
www.facebook.com/CrunchEgypt
Nestlé Crunch is the name of a chocolate bar made
of milk chocolate with crisped rice mixed in,
produced by Nestlé.
The Objective:
• Launch Crunch’s Facebook presence and
manage all relevant communications
• Build a strong relationship between the audience
and Sharky, the mascot
WSI’s Solution:
• Focus on communication that is relevant and
appealing to teens by utilizing youth lingo
• Focused on building a good relationship between
Sharky and the audience
The Results:
• More than 600k fans
• High engagement
• Best TV ad during Ramadan in Egypt
Company Background:
A company that offers credits and receives savings for
their clients.
The Objective:
CYMA, Union de Credito
www.cyma.com.mx
• Increase the number of prospects in the short term with
a PPC campaign for credits
• Increase their brand visibility through social media
marketing
WSI’s Solution:
• Phase 1: A PPC campaign with 10 ads focused on
getting more prospects for credits, a Company page
in Facebook and a Content Marketing in their
Facebook Enterprise page were developed in order to
get more brand awareness.
• Phase 2: Developed a social media marketing strategy
for CYMA Enterprise Facebook page in order to get
more fans and in the end of the day, more brand
awareness.
The Results:
• Got 400+ new leads from PPC in 6 months; contract
extended
• 1,300 new fans in two months due to content
marketing and social media marketing efforts
• Contracted for new PPC campaign to promote pure
leasing services and to enhance their overall
social presence
Company Background:
One of the largest Wedding Dress stores in São Paulo.
The Objective:
Feira Da Noiva
www.facebook.com/feiradanoiva
• Establish social presence and generate registration
from fans to their dress parades that happens every
weekend.
• Establish authority on wedding related information.
WSI’s Solution:
• Blog Strategy: Published 2 high quality posts/week and
1 infographic/month to increase traffic, time spend
with brand
• Social Media Strategy: 9 publications per week to drive
traffic to the blog, promoting weekend deals and
other information useful for its target audience.
• Organized monthly interview with a reputed blogger in
the Brazilian market
• Wedding coverage that showed how Feira da Noiva
helped to create magic; used this information to draw
up case studies to help new couples.
The Results:
• Increased in fans from 21,641 fans in January to 58,889
in June with record breaking engagement;
• Generated 2165 conversions (registration on the
parade) from social media;
• Increased traffic generated from blog to 9313 from
5063increasing time spent per visit in