7 top secrets highly successful people

7 TOP SECRETS
REVEALED BY
HIGHLY SUCCESSFUL
PEOPLE
Compiled by Sharon
Sharon Jurd
Rae Brent
Kylie George
Steve Culpitt
Janet Culpitt
Roz Parry
Jurd
Pauline Longdon
Impress the Mind and Move the Feelings
P: 0429 686 586
E: sharonjurd@sharonjurdevents.com.au
W: www.sharonjurdevents.com.au
FB: facebook.com/SharonMJurd
INTRODUCTION
Thank you for choosing to learn the 7 top tips from some amazing business owners. I brought
together 7 entrepreneurs who are successful in their own right. Included are international
bestselling authors, business growth specialists, wealth creators and ‘rain makers’. Never
before have these highly successful business people come together to share their secrets.
They have not only given you their top secrets to their business success but the secrets to
also transform your business.
This is not a long read and never was it meant to be. We are not going to fill you with useless
information, just the information you need.
Further more, these business owners have not only revealed to you their secrets but have given you
direct contact details. Contact them so you can get your business growth and success happening
fast!
You must now take action! Take the first steps in changing your business and life.
Enjoy!
Let us know your thoughts and feedback; we would love to hear from you.
Sharon Jurd
“You cannot grow your business alone – everyone needs someone”
– Sharon Jurd
7 TOP SECRETS REVEALED BY HIGHLY SUCCESSFUL PEOPLE
2
1
THROUGH STRUCTURE YOU CAN ACHIEVE FREEDOM!
Structure is not a dirty word! Some people think that they will have a ‘ball and chain’ strapped to
them, hating every minute of “this structure thing”. Thinking that it will limit their ability to get out
and do what they do best. They think it is time consuming with no result. Well I’m here to tell you
that structure and processes in your business will do the complete opposite!
Imagine if things were just getting done systematically to achieve more time, more income and
more freedom to do what you would rather be doing.....I know I would rather be spending time
with family and friends and holidaying around the world when I want to. Using some structure and
processes I don’t have to be in the office everyday and when a friend calls and wants to have a drink
I can say yes! There are just a few simple systems you can put into place to allow you to have the
same freedom I do.
But.... and there is a ‘but’ you have to be committed to the systems or you will be chained to your
desk, office or vehicle for more hours than you care to think about. Never seeing the light of day!
If you focus on the system you will achieve your desired results. If you focus on the result then you
will achieve nothing!
Don’t get bogged down being busy with no direction or purpose. Everything you do should be
strategically getting you to the place you want to be. This comes from a little bit of structure and a
little bit of self discipline. These two things will help you not to get sidetracked with time wasting,
and non income earning tasks. Every time you do something ask yourself... “Is this job getting me to
where I want to be?” None of us want to do the jobs that are time consuming with little reward.
As I say ‘People run the systems, systems run the business’. Then you can be off having pina coladas
by the pool side – or were ever else you want to be......
Sharon Jurd
CEO - Sharon Jurd Events
www.sharonjurdevents.com.au
Sharon’s passion is to ‘Impress your Mind & Move your Feelings’ to
grow your business fast!
International #1 Best Selling Author of ‘How to Grow Your Business
Faster than Your Competitor’ The Secrets to Success & Freedom in
5 Easy Steps
Best Contact:
sharonjurd@sharonjurdevents.com.au or 0429 686 586
7 TOP SECRETS REVEALED BY HIGHLY SUCCESSFUL PEOPLE
3
2
YOU CAN’T MANAGE WHAT YOU CAN’T MEASURE
Too many people in life and business, struggle to get ahead financially.
They live pay-check to pay-check or worse still in the case of small business, use their hard earned
savings to keep their businesses running.
One key issue which most people overlook is the simple principle of “You can’t manage what you can’t
measure!”
A lack of financial education or financial understanding has left many people floundering financially for
two simple reasons:
1.
They have no idea where their money is going, and
2.
They don’t expect their money to generate a Return on Investment (ROI) because they are spending their money rather than investing it.
The good news is…There is financial hope available to solve this common problem.
Here are my 3 Favourite Keys to taking back financial control over your life…
1.
Create a financial snapshot of your cash flow (both personal and business)
2.
Turn your spending habits into investing habits and expect a Return on your Investments.
3.
Learn to Manage your money wisely and enjoy the process.
You’ll be surprised how easy it is to grow your money once you start implementing these 3 simple, yet
often forgotten keys.
Rae Brent
CEO – Lifestyle Phoenix Group Pty Ltd
www.RaeBrent.com
Rae is also an International Bestselling Author of “The Money Mirror”.
Best Contact:
Rae@LifestylePhoenix.com.au
7 TOP SECRETS REVEALED BY HIGHLY SUCCESSFUL PEOPLE
4
3
IS YOUR BUSINESS SAFE? ARE YOU COVERED?
In today’s fast paced world we are often too busy sourcing new clients, paying bills, satisfying
customer needs that we overlook Workplace Health and Safety. WHS is the bottom line issue for any
company, big or small and the benefits of having a good WHS system in place are invaluable!
Apart from your legal obligations, it makes good business sense to ensure workplace health and
safety is the Number 1 priority of your business. Health and safety is NOT an add-on - it is one of the
most vital parts of your core business and the rewards, often unseen, are immeasurable.
The Act states that your business has a duty of care to provide a safe workplace for all employees,
contractors and visitors so you must have a Safety Management Plan in place to cover your legal
compliance.
If your business is an unsafe workplace, you are in breach of the Act. To breach the Act is to
break the law.
Why have a Safety Management Plan?
Just as boundary lines help players in most sports to know when game play is in or out of bounds,
guidelines in an organisation assist everyone to know what is acceptable and what is unacceptable
activity or behaviour.
Sometimes businesses don’t see the immense value in safety, because preventing injuries is
something that is not tangible or seems to have no return for their financial outlay - whereas when an
injury actually happens it is an expensive cost to the business.
Perhaps you already have the basics in place or you want to improve on what you already have,
remember......a simple safety system is a cheap and effective insurance policy!
Sir Brian Appleton after Piper Alpha: “Safety is not an intellectual exercise to keep us in work. It is
a matter of life and death. It is the sum of our contributions to safety management that determines
whether the people we work with live or die”.
Kylie George
Kylie is 100% Safety Focused on ensuring zero harm to
fellow colleagues.
Best Contact:
kylie.jane@live.com.au
7 TOP SECRETS REVEALED BY HIGHLY SUCCESSFUL PEOPLE
5
4
WHAT’S IN IT FOR ME?
Every day, each person is bombarded with over 40,000 pieces of advertising and marketing
information. With this much clutter in the marketplace, knowing how to have your message noticed is
vitally important to your business … and your cash flow.
It has been reported, on average a person will spend only 2-5 seconds reading your ad. Unless it
speaks directly to them!
When you look through your local paper, the majority of ads look the same. Nothing really jumps out
and compels you to take action.
Every ad seems to follow the same type of formula:
1.
The company logo located at the top
2.
The company’s catch phrase or tagline eg. “we are the first / best / only…”
3.
The company’s achievements
4.
The company’s products/services
5.
The company’s discounted price
6.
The company’s contact details
I hate to tell you… Same is Lame! Your ad needs to stand out from the crowd. The best way to do this
is to answer the ONE and ONLY Question ALL consumers have… “What’s in it For Me?”
The cold hard truth is the reader doesn’t care about your logo, how good YOU think you are or the
features of your product/service. They simply want to know what results THEY will get by using what
you are selling and how it will make THEIR Life better!
Once you do this, “What’s In It For Me?” will turn into “Lots In It For You!”
Pauline Longdon
Freelance Copywriter & Marketing Strategist
CIO – Lifestyle Phoenix Group Pty Ltd
Pauline is a published Author and Illustrator of “From Depression’s
Darkness to the Light of Life”.
Best Contact:
Pauline@LifestylePhoenix.com.au
7 TOP SECRETS REVEALED BY HIGHLY SUCCESSFUL PEOPLE
6
5
UNDERSTANDING STRATEGIES - SIMPLE WAYS OR STEPS
TO CREATE WEALTH – 80% OF PEOPLE DON’T
Investing and creating wealth is very simple in theory, but is it easy?
If less than 10% achieve it – obviously not.
Remember the reasons why.
3 big ones are – belief, procrastination and lack of action.
Firstly, it used to be lack of information, but it has now become too much information. In the world of Google, the world
is awash with information. Just Google Wealth Creation Strategies and you get over 1,630,000 references. But all that
information has just led MOST people to be even more confused than ever. They don’t know what to believe.
Leaving it too late. The typical life story for MOST people. Because we get distracted by life, busy with our kids, busy
with our jobs, busy trying to stay healthy……..During that time we put off doing what we know we need to do.
Has anyone ever said, I’ll get started after that next pay rise, after our trip to Bali, after I’ve paid off the car, after
we’ve fixed the house up? MOST people procrastinate over money matters until just before they are ready to retire
and by then its too late, they’ve missed out on all that TIME, which is so important
And you will know people who can always tell you why an investment is not right. Interest rates are too high,
trouble in Asia, election coming up. They always have a reason why not to invest… so they never do.
They say that MOST lottery winners are back to where they started 2 or 3 years after they’ve won the lottery. And
that’s probably because that’s where their thermostat is set. Take Donald Trump and Alan Bond, both Billionaires, lost
everything and within a few years built it back, because their thermostat is set way up high. Now you don’t have to be airy
fairy about this but you should have a basic belief and expectation that you will have a high quality retirement.
This is probably the big one. It should be obvious, but if you never take any action, you can’t actual achieve ANYTHING.
Even though we know MOST people say that building wealth is one of their top goals, if they are not spending any
time or any money on it, is it really a priority?
And importantly, you need help. All successful businesses and successful sports people have coaches and advisers,
without exceptions….. Someone to help with the action and keep them on track.
So, often coaches don’t even tell us anything we don’t know, they just make sure we do what needs to be done.
BUT they do help you understand the strategies and get results.
Steve Culpitt, Wealth Coach
Best Contact:
steve@arrowinsurance.com.au
0417 757 049
7 TOP SECRETS REVEALED BY HIGHLY SUCCESSFUL PEOPLE
7
6
ALWAYS BE YOURSELF
To network in a way that will benefit your business, you must always be yourself – that is - being natural.
By trying to be someone or something that you are not can be interpreted that you are putting on an act. If this is
how you come across then eventually you will get caught out and look like a pretender or worse be perceived as
unreliable. No one wants to refer to anyone who is unreliable.
Don’t worry that this may mean that you start off networking as a shy person, always in the background; this is just
you and being new to networking. You will learn what is comfortable for you as you go .Before you know it you will
have the confidence and be sure of yourself because you are doing what comes naturally.
An old saying is “Be Comfortable in Your Own Skin” this is true in both networking and speaking to business referral
sources. This does not mean though that you cannot aspire to be different or have an’ idol’ so to speak.
A great tip I was given once was to write out – “Who is your best Self”.
This is a great way for you to know how to be YOU and still manage to have a goal to be better or different. You may
surprise yourself in that your best self is there already but you have not appreciated your own attributes.
This incorporates things like, what values does your best self have, what qualities you live by and how do you feel
about yourself. Include how your best self feels about money, how do others think and speak of you when you are
being your best self. Self Awareness is really important!
You are not going to refer business to anyone if you are not comfortable with either the person , the business or the
product you are referring to….. Are you?
That will reflect back on you and you may lose that contact or customer. The same applies with people are referring
to you. They want to refer with confidence or it will reflect badly on them.
Know your best self, know your service or product and when delivering to others be YOU. You want people to buy
…. That starts with the knowledge they are buying from someone they like, trust and believe.
YOU have got your business where it is today, YOU have taken the step of reading these secrets, YOU have made the
decision to grow your business, YOU have invested in yourself and are prepared to have others invest in YOU and
your Business ……… it all starts with YOU.
Janet Culpitt
Business Owner and Referral Rainmaker for Arrow
Best Contact:
info@arrowinsurance.com.au
0418 781 657
7 TOP SECRETS REVEALED BY HIGHLY SUCCESSFUL PEOPLE
8
7
DE-MYSTIFYING TRAINING – COST FREE!
Who has heard the term ‘on-the-job training’? Who thinks that ‘on-the-job training’ is all your staff
needs to ensure all jobs are done right in your business? Well, I’m sorry to say that your business will
unlikely be the best it can be. Training your staff is the best investment you can make! And with my
tips on tracking down government funding and subsidised training opportunities, you might even be
able to do it for FREE.
Vocational education and training (VET) is a fundamental driver of a skilled Australian workforce. The
majority of VET courses lead to formal qualifications in a wide range of trade and professional fields,
delivered in variety of formats and ranging from Certificate I, II, III, IV or Diploma/Advanced diploma levels.
The Australian Bureau of Statistics state that there were 2,794 registered training providers in Australia
in 2010, with approximately 1.8 million students enrolled in publicly funded VET courses, of whom just
over half (54%) were under 30 years of age (http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20
Subject/1301.0~2012~Main%20Features~Vocational%20education%20and%20training%20(VET)~106).
Undertaking accredited training and providing education opportunities for your staff shows that you
are investing in them and their future in your company. In turn, you hope they invest in you with
returned loyalty within their role and your company. Training and education is a great tool to improve,
up skill and build an exceptional team within your business. Continuously needing to recruit staff is
not only expensive but a logistical and administrative nightmare, with reviewing CV’s, interviews, new
employee paperwork, getting them started… way too stressful and hugely frustrating. If you have good,
reliable staff in place, then work with them to gain the additional skills they need to fill in any gaps you
have, you will then have engaged, committed, loyal employees who thing long-term in their role.
Take the opportunity to find the training and educational opportunities for your staff that will allow
both your staff and company to exceed. Find the courses that work for your business, find the training
company that works with your business and look for the funding opportunities that could make your
training costs NIL.
Roz Parry
Director - Traxion Training
Roz knows the trial and tribulations of a time poor business academic.
Best Contact:
roz@traxiontraining.com.au
0419 309 634
7 TOP SECRETS REVEALED BY HIGHLY SUCCESSFUL PEOPLE
9
“You can do anything but not everything”
– David Allen
Creator of ‘Getting Things Done’
7 TOP SECRETS REVEALED BY HIGHLY SUCCESSFUL PEOPLE
10