styling unveils two newproducts!
Transcription
styling unveils two newproducts!
JANUARY 2008 PROMOTIONS STYLING UNVEILS NEW PRODUCTS! TWO ELASTIC WORKS 09 AND ROUGH CLAY 20 CHOOSE AMAZING COLOR! HAIRCARE LITER SALE GET INSPIRED. BE PART OF IT. REDKEN.COM CATCH THE WAVE NEW ELASTIC WORKS 09 WAVING GEL Surround curls in windswept texture. Fiber-infused gel twists, twirls and sculpts in spinning definition and movement. Curls and waves spring into action with an ocean-inspired touch and lasting frizz-fighting power. ELASTIC WORKS 09 MODEL'S HAIRCOLOR: Natural Level: 7, Base Formula: Shimmer One 8Gb + 20 Volume Pro-Oxide Cream Developer Highlight Formula: Up to 7 + 20 Volume Pro-Oxide Cream Developer Glaze Formula: Shades EQ 1 oz. 09GB + 1 oz. 000 Crystal Clear + 2 oz. Shades EQ Processing Solution NEW ON 5TH B D A C SALON INTRODUCTORY OFFER PURCHASE 5 Elastic Works 09 3.4 oz. RECEIVE FREE SALON PRICE $40.00 A 1 Elastic Works 09 3.4 oz. OPEN STOCK B 1 Binder Page PRODUCT SIZE SALON PRICE SRP C 1 Shelf talker with tear-off tips Elastic Works 09 3.4 oz. $ 8.00 $15.95 D 1 Poster Elastic Works 09 1 oz. $ 2.50 $ 4.95 THE CURL AND WAVE STYLING COLLECTION CRYSTAL CURLS 06 DEFINING SHINE GEL RINGLET 07 CURL PERFECTOR ELASTIC WORKS 09 WAVING GEL CURL FORCE 17 TEXTURIZING SPRAY-GEL TEXTURE gel cream gel fiber gel spray gel HAIR TYPE medium to coarse fine to medium medium to coarse medium to coarse BENEFITS • curl definition and volume down control • adds crystalline shine • helps strengthen curls and waves • soft, manageable curl definition and natural waves • flexible twists, twirls and manipulation for modern movement • provides strong definition, bounce and high-shine movement • conditions and softens leaving hair feeling weightless and natural • texturizes curls and waves with an oceaninspired touch • revitalizes and awakens flat or limp curls January 2008 Promotions 3 MOLD. MATTIFY. DEFY. NEW ROUGH CLAY 20 MATTE TEXTURIZER Unearth defiant definition and intense matte texture. Kaolin clay-infused formula locks-in choppy, chunky pieces with maximum control. Manipulate and mess through hair for tough, disheveled style. ROUGH CLAY 20 MODEL'S HAIRCOLOR: Natural Level: 3, Base Formula: Color Fusion 5N High Light Formula: Up to 7 + 20 Volume Pro-Oxide Cream Developer Glaze Formula: Shades EQ 06NB + PS NEW ON 5TH C B E E D A SALON INTRODUCTORY OFFER OPEN STOCK PURCHASE PRODUCT SIZE SALON PRICE SRP 5 Rough Clay 20 1.7 oz. Rough Clay 20 1.7 oz. $ 8.00 $ 15.95 RECEIVE FREE A 1 Rough Clay 20 1.7 oz. B 1 Stylist technique guide with cutting and texturizing techniques from Chris Baran C 1 Binder Page D 1 Shelf talker with tear-off tips E 1 Poster SALON PRICE $40.00 THE DEFINITION & MOVEMENT STYLING COLLECTION WATER WAX 03 SHINE DEFINING POMADE separate and define with clean, flexible control and brilliant shine REWIND 06 PLIABLE STYLING PASTE twist, shape and texturize hair into changeable styles ELECTRIC WAX 11 SHINE FUSED TEXTURIZER shock hair with deconstructed definition, texture and reflective shine ROUGH PASTE 12 WORKING MATERIAL deconstruct with rough, ragged texture and moveable separation HARDWEAR 16 SUPER STRONG GEL empower styles to stay put with lasting control and shine NEW ROUGH CLAY 20 MATTE TEXTURIZER unearth choppy, chunky pieces and intense matte texture CONCRETE 22 CEMENT PASTE solidify styles with a long-lasting rock-solid finish January 2008 Promotions 5 READY. SET. BLOW-DRY! SAVE 25% ON REDKEN BLOW-DRY PRODUCTS Here’s your chance to save on any Redken Styling blow-dry product and pass on valuable blow-dry techniques to clients! This great offer is sure to tempt clients to use Redken styling products at home and increase retail sales. A B BIZTIPS • When your clients can easily recreate their salon look at home, they’ll love their haircut even more! Use this promotion to encourage them to purchase Redken products to blow-dry at home, and keep them coming back! • Provide clients with the blow- dry tip guide and recommend tools that professionals use, like a Marilyn brush, to help them perfect their at-home blow-dry. See www.themarilynbrush.com for more information on these quality professional brushes. SALON OFFER PURCHASE 12 Redken Styling blow-dry products at 25% off CHOOSE FROM PRODUCT SIZE SALON PRICE 25% OFF PRICE CLIENT PRICE 25% OFF PRICE Satinwear 02 5 oz. $ 7.50 $ 5.60 $14.95 $ 11.25 Straight 05 5 oz. $ 7.50 $ 5.60 $14.95 $ 11.25 Touch Control 05 9.2 oz. $ 7.00 $ 5.25 $13.95 $ 10.50 Thickening Lotion 06 5 oz. $ 6.50 $ 4.90 $12.95 $ 9.75 Clean Lift 07 8.5 oz. $ 6.50 $ 4.90 $12.95 $ 9.75 Full Frame 07 8.5 oz. $ 7.50 $ 5.60 $14.95 $ 11.25 Contour 08 8.5 oz. $ 6.50 $ 4.90 $12.95 $ 9.75 Guts 10 10.58 oz. $ 7.50 $ 5.60 $14.95 $ 11.25 Align 12 5 oz. $ 8.00 $ 6.00 $15.95 $ 11.95 RECEIVE FREE A 12 Client blow-dry tip guides B 1 Easel card APPROXIMATE SALON PRICE (exact price depends on products purchased) $65.50 CLIENT OFFER FREE blow-dry tip guide with purchase of any Redken blow-dry product at 25% off NEW HALF LITER SIZE! SAVE 20% ON CURL FORCE 17 Curl Force 17 texturizing spray-gel has quickly become a stylist station “must have,” and is now available in a 1⁄2 liter size! Don’t miss this chance to save 20% and stock your stations with this great new curl-enhancer! SALON OFFER PURCHASE 2 Curl Force 1/2 liters and save 20% SALON PRICE $17.50 ( FREE LITERS WITH RETAIL SIZE HAIRCARE Don’t miss this opportunity to stock up on some of our most popular Redken shampoos and conditioners and receive FREE liters at the same time! SALON OFFER RECEIVE FREE PURCHASE 6 Shampoos 10.1 oz. and 6 Conditioners 8.5 oz. (all of the same brand) of the same brand purchased CHOOSE FROM Blonde Glam Body Full Clear Moisture Fresh Curls 1 Shampoo liter and 1 Conditioner liter SALON PRICE $75.00 ( January 2008 Promotions 7 A COLOR COLLECTION THAT’S SIMPLY AMAZING! SHADES EQ “Shades EQ is an amazing corrective tool. COLOR CAMO “Color Camo has more going for it than SHIMMER ONE “During the development of Shimmer One, If sun exposure has affected a client’s other color products for men. In just 10 we really put this haircolor brand to the test haircolor, Shades EQ puts the shine back in. minutes at the shampoo bowl, Color Camo and were thrilled with the results. I love the If the color has become brassy, the cool ash blends gray in a very natural way. Whether collection and think you will, too. It’s also GN shades can add balance without going he’s graying quickly or just ‘tolerating’ a great business builder. With a 20 minute dark. Shades EQ also prevents fading after a few premature grays, Color Camo offers processing time, you can book more clients… a texture service and, when used as a filler, men really viable solutions, along with any client who wants rich, reflective, lasting makes a tint-back rich and believable.” stronger, shinier hair.” color with brilliant shine.” Alicia Marcano George Garcia Suzanne Sturm Redken Artist Redken Artist Assistant Vice President Redken Education NEW ON 5TH WHAT MAKES REDKEN HAIRCOLOR SO SPECIAL? Cover it up or make it pop! Redken has a brand for every service, from high fashion shades to ultra shiny glosses and lightener products. Each is developed with superior technology for long-lasting results with exceptional condition and shine. Get inspired and be part of it! Read on to see why our Redken artists think Redken Haircolor is so fabulous! COLOR FUSION “Color Fusion is like the art kit you always COLOR GELS “One of the main reasons I count on Color BLONDE ICING “I love Blonde Icing because of the amazing wanted, it has everything. My clients Gels is predictability. When I’m busy, I don’t condition it leaves the hair in after use. It like to change a lot, sometimes a big have to worry if it’s going to cover well or not. also provides fabulous versatility in terms change, sometimes a little. The flexibility, It gives me perfect results every time! It’s of different mixing ratios and methods predictability, and wide range of colors allow also so easy to match a Shades EQ refresh of application. Blonde Icing produces me to do what they need or want easily. formula to the hair’s ends because of its beautiful and luxurious end results that My favorite is Hi-Fusion, but I really couldn’t matching calibration… no worries.” people are willing to pay more for.” Dhaniel Doud Deb Rosenberg Redken Artist Redken Artist live without the Double Blondes or Double Browns. Advanced Coverage gives great control over gray.” Lori Zabel Redken Artist January 2008 Promotions 9 CONVERT TO REDKEN HAIRCOLOR IN 3 SIMPLE STEPS! STEP 1: EXCHANGE Exchange your existing haircolor, lightener, developer and accessories lines for comparable Redken products at a 1-to-1 ratio. STEP 2: SAMPLING Receive free samples of Redken Haircolor (including Shimmer One) plus a sampling of Redken Chemistry System, Styling, and Redken For Men products. CONVERT TO REDKEN HAIRCOLOR! Not sure if now’s the time? Ask yourself a few important questions: Is your current haircolor brand performing as expected? Are you happy that haircolor you’ll never use is taking up precious real estate in your dispensary? Are you receiving the education support you need? Does your current brand help you build your business? If you answered “no” to any (or all) of these questions, then yes, now is the perfect time to convert to Redken Haircolor! The Redken Haircolor Exclusive Conversion Program is quick, easy, and best of all — FREE! In just 3 simple steps you’ll be on your way to creating amazing haircolor. STEP 3: EDUCATION Develop your salon’s education plan with your Redken Distributor Sales Consultant, Artistic Educator and Salon Development Manager. In no time, you’ll be a Redken Haircolor Exclusive salon! Ask a Redken Distributor Sales Consultant to guide you through the steps. FREE NEW ELASTIC WORKS 09 WITH BLONDE ICING PURCHASE! Try our newest curl-enhancing styling product FREE! Elastic Works 09 waving gel is fiber-infused to give you the ability to twist and sculpt curls with definition and movement. Blonde Icing has a luxurious cream formula that intensely silkens, luminizes and lifts hair to the palest shades of blonde, while smoothing hair’s cellular structure to keep it healthy, shiny and strong. SALON OFFER RECEIVE FREE PURCHASE SALON PRICE 1 Blonde Icing Conditioning Cream Lightener (Ammonia or Ammonia-Free) 1 Blonde Icing Conditioning Cream Developer (20, 30, 40 volume) NEW ON 5TH 1 Elastic Works 09 waving gel 3.4 oz. $37.00 ( FREE SHADES EQ MOSAIC COPPERS MINI STYLIST TRIAL KIT WITH COLOR GELS PURCHASE! Embellish hair with an eclectic palette! Shades EQ Mosaic Coppers are inspired by layered textures, remixed colors and cultural prints seen in emerging NYC fashion trends. Now you can try this new shade collection free when you purchase Color Gels. SALON OFFER C PURCHASE 18 Color Gels or Blonding Gels products A RECEIVE FREE A 1 Shades EQ Processing Solution 8 oz. B 1 08CG Golden Topaz Shades EQ 2 oz. 1 06C Fiery Citron Shades EQ 2 oz. 1 07CB Spicestone Shades EQ 2 oz. C 1 Shades EQ shade chart D 1 Color Gear timer SALON PRICE $74.70 ( $4.15 . B D SHADES EQ MOSAIC COPPERS INCLUDES: COPPER GOLD (CG) COPPER (C) COPPER BROWN (CB) Base: brown + orange/yellow Base: brown + orange Base: brown + red/orange 08CG 06CG 08CG GOLDEN TOPAZ Imparts warm copper gold tones on light to dark blonde hair. 06CG SANDSTONE Adds rich warm copper gold tones on dark blonde to medium brown hair. 06C 06C FIERY CITRON Adds refined copper tones on dark blonde to medium brown hair. 07CB 06CB 05CB 07CB SPICESTONE Adds a light amber tone on medium blonde to light brown hair. 06CB AMBER GLAZE Adds a balanced amber tone on dark blonde to medium brown hair. 05CB BROWNSTONE Adds a rich amber tone on light to medium brown hair. January 2008 Promotions 11 FREE STYLIST EDUCATION KIT WITH THE PURCHASE OF COLOR CAMO Give your clients the best in natural-looking gray coverage with Color Camo. Effortlessly camouflage gray with no commitment and amazing results! SALON OFFER PURCHASE 8 bottles of Color Camo RECEIVE FREE A 1 Developer Liter B 1 Stylist Education Swatch Book C 1 Stylist Technique Guide D 1 Applicator Bottle 4 oz. SALON PRICE ( B C A D * Be sure to check out Redken For Men’s new Invigorating System featured in its own special January issue of New On 5th! REDKEN EXCHANGE SESSION CALENDAR Expand your vision and challenge your talents at the Redken Exchange in NYC! For the complete 2008 calendar, to register or for more information call 1.800.545.8157 or log-on to Redken.com's site for salon professionals. NAME OF SESSION TUITION DATE NAME OF SESSION TUITION DATE DON’T SWEAT IT... FIX IT FEB 4 - 6 ALL ABOUT RAZORS SPECIALTY SESSION $ 950 APRIL 21 - 23 EVERYTHING’S INCLUDED 2 FEB 4 - 6 EVERYTHING’S INCLUDED 2 $ 950 APRIL 21 - 23 COLORING OUT OF YOUR MIND FEB 11 - 13 COLORING OUT OF YOUR MIND $ 900 APRIL 28 - 30 CUTTING OVER THE TOP FEB 11 - 13 CUTTING OVER THE TOP $ 900 APRIL 28 - 30 EVERYTHING’S INCLUDED FEB 25 - 27 MIXING IT UP FORMULATIONS WITH PATRICK MCIVOR FEB 25 - 27 MAY EVERYTHING’S INCLUDED $ 950 FEB 29 - MARCH 2 SESSION SKILLS & PHOTO WITH NOAH SPECIALTY SESSION $1500 MAY 5 - 7 MARCH DESIGNING BEHIND THE CHAIR $ 900 MAY 12 - 14 COLOR & KNOW WHY MARCH 3 - 6 DON’T SWEAT IT ... FIX IT! $ 900 MAY 12 - 14 CUT & KNOW WHY MARCH 3 - 6 COLORING OUT OF YOUR MIND $ 900 MAY 19 - 21 DESIGNING BEHIND THE CHAIR MARCH 10 - 12 CUTTING OVER THE TOP $ 900 MAY 19 - 21 EVERYTHING’S INCLUDED MARCH 10 - 12 REDKEN COLOR CERTIFICATION MAY 5 - 7 JUNE COLORING OUT OF YOUR MIND MARCH 17 - 19 EVERYTHING’S INCLUDED 2 $ 950 JUNE 2 - 4 CUTTING OVER THE TOP MARCH 17 - 19 START WITH THE FINISH SPECIALTY SESSION $ 900 JUNE 2 - 4 DIAGNOSTIC DESIGN NEW SESSION! MARCH 24 - 25 EVERYTHING’S INCLUDED $ 950 JUNE 9 - 11 EVERYTHING’S INCLUDED 2 MARCH 24 - 26 MANHANDLING $ 650 JUNE 9 - 10 DRESSING THE BRIDE SPECIALTY SESSION MARCH 31 - APRIL 2 COLORING OUT OF YOUR MIND $ 900 JUNE 16 - 18 CUTTING WITH SAM & CHRIS SPECIALTY SESSION MARCH 31 - APRIL 1 CUTTING OVER THE TOP $ 900 JUNE 16 - 18 APRIL REDKEN COLOR CERTIFICATION $ 495 JUNE 20 - 22 EVERYTHING’S INCLUDED APRIL 7 - 9 COLOR & KNOW WHY $ 900 JUNE 23 - 26 PLATFORM ARTISTRY SPECIALTY SESSION APRIL 7 - 9 CUT & KNOW WHY $ 900 JUNE 23 - 26 REDKEN COLOR CERTIFICATION APRIL 11 - 13 EVERYTHING’S INCLUDED 2 $ 950 JUNE 30 - JULY 2 MIXING IT UP FORMULATIONS WITH PATRICK MCIVOR $ 900 JUNE 30 - JULY 2 COLOR & KNOW WHY $ 900 APRIL 14 - 17 CUT & KNOW WHY $ 900 APRIL 14 - 17 ALL ABOUT RAZORS ATTEND ALL ABOUT RAZORS WITH ELLEN LAWLOR, TERESA MOCKLER AND SAM VILLA AT THE REDKEN EXCHANGE, APRIL 21 – 23, 2008 Make friends with the razor edge. Now you can challenge yourself to take your shapes to the next level. During this 3-day session, you’ll mix classic with creative, discipline with freedom. Explore the latest looks in hair and learn how to create them using the power of the razor. To register, log-on to Redken.com or call 1 800 545 8157. January 2008 Promotions 13 JANUARY OFFERS PRODUCT LIST NEW ELASTIC WORKS 09 WAVING GEL PRODUCT APPROXIMATE SALON PRICE $40.00 ($48.00 QTY _ CASE QTY RETAIL PRICE SALON CASE ORDER PRICE PRICE QTY HAIRCARE Shampoos (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Hair Cleansing Cream, Smooth Down 2.95 1.50 36.00 1.7 oz.** 24 10.1 oz.** 12 11.95 6.00 72.00 Liter ** 12 20.95 10.50 126.00 Gallon 4 N.A. 24.95 99.80 Dandruff Control 12.50 6.25 75.00 10.1 oz. 12 Liter 12 22.95 11.50 138.00 NEW ROUGH CLAY 20 MATTE TEXTURIZER APPROXIMATE SALON PRICE $40.00 ($48.0 QTY _ SAVE 25% ON REDKEN BLOW-DRY PRODUCTS CHOOSE ANY 12 FROM _ _ Conditioners (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Smooth Down 2.95 1.50 36.00 1 oz.** 24 8.5 oz.** 12 13.95 7.00 84.00 Liter ** 12 27.95 14.00 168.00 Gallon 4 N.A. 39.95 159.80 Dandruff Control 14.50 7.25 87.00 8.5 oz. 12 Liter 12 29.95 15.00 180.00 PRODUCT SIZE SALON PRICE 25% OFF PRICE QTY Satinwear 02 5 oz $ 7.50 $ 5.60 _ Straight 05 5 oz $ 7.50 $ 5.60 _ Touch Control 05 9.2 oz $ 7.00 $ 5.25 _ Thickening Lotion 06 5 oz $ 6.50 $ 4.90 _ Clean Lift 07 8.5 oz $ 6.50 $4.90 _ Treatments Full Frame 07 8.5 oz $ 7.50 $5.60 _ Contour 08 8.5 oz $ 6.50 $ 4.90 _ Guts 10 10.58 oz $ 7.50 $ 5.60 _ Align 12 5 oz $ 8.00 $ 6.00 _ All Soft Heavy Cream super treatment 2.95 1.50 36.00 1.7 oz. 24 8.5 oz. 12 14.95 7.50 90.00 All Soft Velvet Whip** 2.95 1.50 36.00 .825 fl. oz. 24 5 oz. 12 15.95 8.00 96.00 All Soft Gold Glimmer ** 15.95 8.00 192.00 1.7 oz. 24 Blonde Glam Pure Pearl color-activating treatment 14.95 7.50 90.00 6.8 oz. 12 Blonde Glam Fresh Gold color-activating treatment 14.95 7.50 90.00 6.8 oz. 12 Blonde Glam Crystal Flash shine treatment** 15.95 8.00 192.00 1.7 oz. 24 Body Full Plump Treat leave-in thickening treatment** 2.95 1.50 36.00 1 oz. 24 5 oz. 12 15.95 8.00 96.00 Body Full Weightlifter root lift styling treatment 3.95 2.00 48.00 1.7 oz. 24 5 oz.** 12 15.95 8.00 96.00 Body Full Carbo Bodifier 5 oz. 12 15.95 8.00 96.00 Clear Moisture Instant Polishing Prep 1.7 oz. 48 3.95 2.00 96.00 4.2 oz. 12 12.95 6.50 78.00 Color Extend Rich Defender protective treatment 1.7 oz. 24 2.95 1.50 36.00 8.5 oz. 12 14.95 7.50 90.00 Color Extend Total Recharge inner hair fuel 1.7 oz. 24 3.95 2.00 48.00 5 oz.** 12 15.95 8.00 96.00 Dandruff Control leave-in treatment 16.95 8.50 102.00 1.7 oz. 12 Extreme Anti-Snap leave-in treatment 3.95 2.00 48.00 1.7 oz.** 24 8.5 oz.** 12 15.95 8.00 96.00 Liter 6 N.A. 23.95 143.70 Extreme Deep Fuel durable strengthening treatment** 16.95 8.50 102.00 (Box of 5) 12 Extreme CAT Treatment protein reconstructing treatment 14.95 7.50 90.00 5 oz. 12 Extreme Rescue Force fortifying treatment 2.95 1.50 36.00 1.7 oz. 24 8.5 oz. 12 14.95 7.50 90.00 Fresh Curls Spring Mousse 3.95 2.00 48.00 1.7 oz. 24 5.4 oz.** 12 15.95 8.00 96.00 Fresh Curls Curl Refiner** 1.7 oz. 24 3.95 2.00 48.00 8.5 oz. 12 15.95 8.00 96.00 Fresh Curls Curl Boost scrunching spray gel 1.7 oz. 24 3.95 2.00 48.00 8.5 oz.** 12 15.95 8.00 96.00 Fresh Curls Anti-Frizz Shiner** 15.95 8.00 192.00 1.7 oz. 24 Smooth Down Butter Treat smoothing treatment 2.95 1.50 36.00 1.7 oz. 24 8.5 oz. 12 14.95 7.50 90.00 Smooth Down Detangling Cream** 3.95 2.00 48.00 1.7 oz. 24 8.5 oz. 12 15.95 8.00 96.00 Smooth Down Heat Glide protective smoother 3.95 2.00 48.00 1.7 oz. 24 5 oz.** 12 15.95 8.00 96.00 Smooth Down Sleek Obedience .85 oz. 12 15.95 8.00 96.00 Pre Art Liter 6 N.A. 23.95 143.70 APPROXIMATE SALON PRICE $65.50 ($87.50 NEW 1⁄2 LITER SIZE! SAVE 20% ON CURL FORCE 17 APPROXIMATE SALON PRICE $17.00 ($2 QTY _ FREE LITERS WITH RETAIL SIZE HAIRCARE CHOOSE FROM PRODUCT QTY Blonde Glam _ Body Full _ Clear Moisure _ Fresh Curls _ APPROXIMATE SALON PRICE $75.00 ($ FREE NEW ELASTIC WORKS 09 WITH BLONDE ICING PURCHASE APPROXIMATE SALON PRICE $37.00 ($45. QTY _ FREE SHADES EQ MINI STYLIST TRIAL KIT WITH COLOR GELS PURCHASE APPROXIMATE SALON PRICE $74.70 ($96. QTY _ FREE MERCHANDISING KIT WITH THE PURCHASE OF COLOR CAMO APPROXIMATE SALON PRICE $29.20 ($37.6 QTY _ (CONTINUED) NEW ON 5TH _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ All rights reserved. 50002516 11/07