ALBED Salone del Mobile 2012 - Giuffrida Bragadin Giuffrida
Transcription
ALBED Salone del Mobile 2012 - Giuffrida Bragadin Giuffrida
ALBED Salone del Mobile 2012 17-22 April 2012 Albed is a well-known Italian company that manufactures modular systems (bookcases, furnished partitions, walk-in wardrobes) doors, (swing, foldaway, and sliding), and furniture for daytime and night-time areas in residential, public, or contract spaces. The company is continuing to consolidate its presence on the national and international market, aiming to become increasingly well-established, and even to become a point of reference both for designers and for end consumers. This journey is helped along the way by important cooperative work with world-famous designers and equally renowned architecture studios, such as the recent collaboration with Bestetti & Associati studio. Albed products are characterised by distinctive design and high-quality materials, allowing solutions to be designed that are distinguished by linear, light, minimalistic shapes that can be easily adapted to different architectural and living requirements. The company has always focused on research and development of innovative furnishings that combine aesthetics and functionality. Its interest in supporting and spreading design culture led the company to promote the 2011/2012 Design addicted competition, with the aim of showcasing up-and-coming young designers. This is a clear sign of how the brand has evolved. After evaluating all the designs entered, a panel of prestigious judges declared Brian Sironi the winner at the beginning of the year. Through its own Research and Development Centre, the company has worked closely with the designer over the last few months to finalise the details of the design on paper and put it into production. At the 2012 Salone del Mobile furniture fair, Albed will present this innovative product to the public for the very first time: a functional and original POLI panelling system designed by Brian Sironi, which has already received numerous prestigious awards such as the Compasso d’Oro ADI (2011). As well as the award-winning product, the company also offers other exclusive home solutions such as the new swing door LEVEL designed by Paolo Cappello, LINE modular system designed by Daniele lo Scalzo Moscheri, available in new models in different shapes and a variety of finishes, the NILE table designed by Massimo Luca, minimalistic with clean lines, and the most recent SOLO day and night collection designed by the Albed Research and Development Centre, available in floor/ceiling and freestanding versions. New products: POLI panelling system Design: Brian Sironi POLI, designed by Brian Sironi, is an innovative, flexible, and adjustable panelling system. It can be applied to any surface, even non-linear surfaces, to add functionality and cover walls to create a unique and exclusive space. There are countless possible configurations as the collections comes in many different colours and materials such as glass, wood, and laminated finishes. The range can be expanded according to individual requirements. In fact, you can create the panelling by applying different materials to those in the catalogue on request, such as plasterboard, ceramics, or stone. These materials can be provided directly by the customer themselves. This service offers the perfect solution for creating continuity between rooms, precisely because it allows the same finishing as in other rooms in the house to be used. The company can customise and adapt the model according to the architectural needs of the customer. If there is an opening, the design allows for a swing door to be fitted with the same finish as the panelling and the handle incorporated into the panel to create an “invisible” effect. Another special feature is that the panels can be positioned in a staggered pattern, so that they are not on the same level. The design can also include open compartments or compartments with doors, drawer units, and shelves that can be used for storage or as supporting surfaces. Incorporating these accessories further accentuates the different levels of depth that can be created and which breathe life into an interplay of irregular shapes. The configuration that is achieved has a very attractive visual effect, as well as being extremely practical and functional. The panelling can be positioned on the wall with uprights at different distances (20-30-4560-90-120-150cm) that give it an appearance of irregularity “that creates diversity and customisation”, as the designer Brian Sironi himself puts it. In fact, POLI can be adapted into a bookcase configuration for living spaces, or transformed into a walk-in wardrobe for bedrooms. So many products in just one system: simple, yet cutting edge, offering a solution that is innovative, but that can be easily adapted to different living environments, and much more. LEVEL swing door Design: Paolo Cappello LEVEL is a swing door that can apparently look like many other doors, but it actually holds an extraordinary surprise: when closed, the panel totally covers the frame. The trick is there, but it isn’t seen. The illusion is disclosed when the door is open, so you can see that the panel is composed of two elements with different heights, and the external part covers the frame. The effect is a door with a very reduced thickness, looking like a surface laid on the wall. LEVEL is an essential and minimalistic model, easily adaptable in different contexts. Albed proposes the panel in hollow-core wood lacquered with the wide RAL range or in glass, while the frame is in painted aluminium. LINE day system Design: Daniele lo Scalzo Moscheri LINE is the result of the Albed company’s strong need to broaden the domestic segment. A modular system for living spaces in home characterised by a high level of adaptability. For the 2012 Salone del Mobile furniture fair, the company is expanding its range with a version of the bookcase that has been given a completely new, vertical look with new configurations offering different shapes and functionalities, like the low sideboard. The bookcase is designed to optimise space in small rooms and niches, now being narrower, with a width of L 120cm, and taller. The low sideboard, which has a set of drawers in the middle, not only functions as a storage unit that can be positioned in entrance rooms, but can also be used as a modern footboard or as a practical bench. The company is also presenting other incredible new products that demonstrate the versatility of this collection: from suspended features that allow you to unleash your imagination and construct your own furnished wall just the way you want it, to the shelf with an audio system to provide ambient music, or the back panel fitted into the supporting structure to hold a television. The range of RAL colours that can be used to finish off the fittings (fold-down containers, drawer units, door panels) is also being expanded, as well as a new structure painted in charcoal grey as well as black and white to allow the design to be completely customised. NILE table Design: Massimo Luca The name comes from an anagram of the word “line”, precisely because its shape is long and simplistic like a line. The NILE table, which is intended for either a working or living environment, is made with a RAL coloured aluminium structure with a pane of lacquered glass. The wide range of finishes allows the customer to customise the model according to their own style and requirements. The legs are triangular and have an external profile that further accentuates the minimalistic and clean style of the model. SOLO day and night system Design: Albed Research and Development Centre The SOLO modular system designed by the company’s Research and Development Centre is available as a freestanding or floor/ ceiling model, configured as a bookcase for living spaces, or as a walk-in wardrobe for bedrooms. SOLO offers a single profile model that can be used to create both the wall version and the free-standing version. This technical feature allows the design and the assembly of the numerous possible configurations to be simplified. The system is available in a double-faced version that can therefore be positioned in the middle of a room to optimise the available space and use the system as a practical room partition. GIUFFRIDA-BRAGADIN srl Public Relation and Digital PR Agency Via Carlo Ravizza 39 – 20129 Milano Italia // T: +39 2 4816661 // bertona@giuffridabragadin.com // www.giuffridabragadin.com