sponsoring partnership proposal 2015

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SPONSORING PARTNERSHIP PROPOSAL 2015
To our future partner,
First, we would like to thank you for taking the time to review this proposal.
AR Pro Cycling Team XC is a professional Mexican MTB cycling team based in Czech Republic administrated by Arelite International S de RL de CV. It emerges after the initiative of Alejandro and Luis Rodriguez. Arelite International S de RL de CV is a Mexican company that provides sports advertising
services by generating its own branded content through AR Pro Cycling Team XC.
OBJECTIVES 2015
Aim to classify for the Olympic Games in Rio de Janeiro 2016 with the Jr Olympic, Pan American and
National Mexican Champion Gerardo Ulloa
Perform an UCI calendar in Europe, in collaboration with Nilfisk Alto, Czech Republic.
Influence as many people as possible to ride on their bicycle, through our social media campaign
#If We Can You Can.
OBJECTIVES 2016
Expand our sponsoring partners base along with high profile riders.
Develop work with reserve teams in the three major cities in Mexico.
Strengthen the social media campaign # If We Can You Can, to influence as many people as possible to
ride on their bicycle.
OBJECTIVES 2017-2020
Continue professional work with sponsoring partners, cyclists and team, with the aim to classify to the
2020 Tokio Summer Olympics.
Expand reserve teams to major cities in Mexico.
Consolidate social media campaign # If We Can You Can.
pr@ar-elite.mx
+420 777 530 588
www.arprocycling.com
ar pro cycling team is managed by arelite international S de RL de CV
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The first XCO-mountainbike profesional mexican team with
base in Europe
The goal of the team is to expose the best mexican
ciclists to race at the world’s highest competitive level,
this is, to compete in the world cup, and HC and C1
UCI events in Czech Republic, Germany, Austria,
Switzerland, France and Italy . The old continent hosts
78 of the 88 UCI MTB teams in the world. It is no
surprise that the european athletes, are the leaders of
the world ranking every year,
along with the olympics.
Working in and structured,
clean and professional way,
it is expected that, when our athletes race at the world
championships and olympics, they will have achieved
the competitive level required to perform and finish
among the best of the world ranking, world championships and be in qualifying position to the olympics.
pr@ar-elite.mx
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To this day we have managed to shape the team based
in the Czech Republic, after two years of work in
Europe and having studied the modus operandi of
professional teams in France, England, Spain and
Czech Republic. We found that teamwork is the key to
their success. This is the winning model we have
benchmarked and we are developing a format that
includes our riders, sponsors, partners, government
and our team of high performance professionals. On
2015, our first year as a team, we will collaborate and
will be joining the Czech Republic team Nilfisk-Alto.
+420 777 530 588
We found that teamwork
is the key to their
success
www.arprocycling.com
ar pro cycling team is managed by arelite international S de RL de CV
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The 2015 team
Name: Luis Ramses Rodriguez
Nacionality: Mexican
Position: Business engeneering
and development manager
Name: Alejandro Rodriguez
Nacionality: Mexican
Position: Cyclist
Category: Elite
10th Mexican national series 2012
19 international races in 2013 &
2014
Name: Carlos Berumen
Nacionality: Mexican
Position: Rider performance
engineering and development
manager
30 years of cycling experience
6 years of work with G Ulloa
Name: Gerardo Ulloa
Nacionality: Mexican
Position: Ciclist
Category: Under23
pr@ar-elite.mx
Panamerican JR Champion Brazil 2014
Olympic Youth Games JR Champion China 2014
Mexican National JR Champion Mexico 2014
1o UCI JR series XCO #2 Missoula, USA 2014
1o JR PRO XCT Mellow Johnny’s Classic USA 2014
1o JR PRO XCT Fontana USA 2014
2o JR PRO XCT Catamount Classic USA 2014
+420 777 530 588
www.arprocycling.com
ar pro cycling team is managed by arelite international S de RL de CV
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Teamwork with long-term approach
AR PRO CYCLING TEAM ORGANISATION CHART 2015-2020
The center of our action is a motivated athlete
that cultivates winning behaviors. Around him,
a team of high performance professionals
develop and apply techniques that allow the
athlete to consistently grow and develop, until
he obtains his maximum performance in the
desired race. This team is supported by an area
that develops an attractive business for
partners, sponsors, government and society.
TEAM DIRECTOR
BUSINESS CHAIRMAN
COMMERCIAL
AND FINANCE
RIDER PERFORMANCE
ENGENEERING AND
DEVELOPMENT
PERFORMANCE
OPERATIONS
BUSINESS ENGENEERING
AND DEVELOPMENT
BRANDED
CONTENT &
REPUTATION
MEDICAL
TEAM MANAGER
WINNING
PERFORMANCE
BEHAVIOURS DEVELOPMENT
DOCTORS
ANTIDOPING
RECOVERY
R+D
PERFORMANCE
STRATEGY
COMMERCIAL RIDER RECRUITMENT
PRAGUE/MEXICO
pr@ar-elite.mx
+420 777 530 588
www.arprocycling.com
ar pro cycling team is managed by arelite international S de RL de CV
WINNING
BEHAVIOURS
COACHES
AR PRO CYCLING TEAM INTERDISCIPLINARY WORK GROUPS
PERFORMANCE R+D
ELITE, SUB23 & JUNIOR CYCLISTS
PERFORMANCE
DATA ANALYSIS
PSYCHOLOGY
HR/ COMPLIANCE
NUTRITION
RECOVERY
PHYSIO
DRIVERS
SERVICE COURSE
CARERS
MECHANICS
COACHES
COMMUNICATIONS
MARKETING + DIGITAL
PARTNERSHIPS
FINANCE
LEGAL
The progression is achieved on a scientific,
objective, personalized and professional basis;
fair play and performance improvement based
on training, races and recovery monitoring and
control. Nurturing winning behaviours. Supported by professionals: physician, trainer,
psychologist, analyst, masseur, biomechanical.
Using objective measures of progress: watts,
laboratory studies and its relationship to the
results.
BOARD OF DIRECTORS
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RACING CALENDAR AR PROCYCLING TEAM XC 2015
ELITE & SUB 23 CATEGORIES
DATE
UCI CLASS
PLACE
RACERS
JANUARY
18
MEX/ AJUSCO, DF
G. ULLOA
FEBRUARY
8
22
XCM C3
MEX/ SAN ANDRES, PUEBLA
MEX/ CD VICTORIA, TAMAULIPAS
G. ULLOA
G. ULLOA
MARCH
22
25 to 29
29
CC
C1
MEX/P D RINCON, GUANAJUATO
G. ULLOA
COL/COTA, CUNDINAMARCA
G. ULLOA
AUT/LANGENLOIS
A. RODRIGUEZ
APRIL
12
18
19
25 & 26
HC
C1
HC
ITA/MONTUCHIARI
CZE/TEPLICE
MEX/OAXACA
AUT/ÖTZ
A. RODRIGUEZ
A. RODRIGUEZ
2&3
9 & 10
17
23 & 24
30 & 31
HC
C1
C1
CDM
CDM
GER/HEUBACH
AUT/GRAZ
CZE/PRAHA
CZE/NOVE MESTO NA MORAVE
GER/ALBSTADT
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
13 & 14
21
27 & 28
C1
C1
C1
CZE/PEC POD SNEZKOU
CZE/BEDRICHOV
AUT/KIRCHBERG IN TIROL
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
4&5
12
12
26
CDM
C1
CN
SUI/LENSERHEIDE
CAN/TORONTO
GER/TITISEE-NEUSTADT
MEX/AGUASCALIENTES
A. RODRIGUEZ G. ULLOA
G. ULLOA
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
1&2
8&9
16
22 & 23
31
CDM
CDM
C1
CDM
CM
CAN/MONT ST ANNE
USA/WINDHAM
SUI/MUTTENZ
ITA/MALÉ (TRENTINO)
AND/LA MASSANA
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
12 & 13
19 & 20
C1
C1
AUT/OBERTRAUN
AUT/SAALFELDEN
A. RODRIGUEZ G. ULLOA
A. RODRIGUEZ G. ULLOA
G. ULLOA
A. RODRIGUEZ G. ULLOA
MAY
JUNE
JULY
AGUST
SEPTEMBER
UCI CLASS CM: World Championships CDM: World cup
CN: National Championships HC: Out of category
XCM C3: Marathon Class 3
pr@ar-elite.mx
+420 777 530 588
CC: Continental Championships
C1: Class 1
*OPTIONAL RACES
www.arprocycling.com
ar pro cycling team is managed by arelite international S de RL de CV
Strategy
Title Sponsor
PS1
PS1
PS3 PS4
PS5 PS6
PS2
PS7 PS8
PS9PS10
PS2
#If we can you can
BACK VIEW
Title Sponsor
sor
Spon
MS2
FRONT VIEW
Title
Title Sponsor
MS1
MASS MEDIA: In 2013 and 2014 we were interviewed in pay
television programm Cafe CNN over 5:00’ on CNN in
Spanish channel. On national broadcast television: 1:22’ in
Andorra. plus a 29 minute radio interview on Radio
Andorrana. These combined spaces, represented a ROI of
€ 108.364.
We create exciting contents that connect emotionally
with audiences that we share with our partners. Fair play
and national pride are the keys. Our lines of publication
and contents are:
+ Racing pictures and videos
+ Training photographs and video
+ Literature at preparation and training
+ Literature at nutrition
+ Motivation and winning behaviors
+ Lifestyle
+ Fun on the bike!
We estimate that our social media campaign will represent
a ROI of 38.500 to 76.500 € (to a level of 12.500 to 25.000
users) The most important objective of social responsibility
is to encourage our followers to use their bike and enjoy a
healthy lifestyle.
MS3 MS1 MS5
MS4 MS2 MS6
Presen
ting
Sponso
r
ROI- RETURN ON INVESTMENT
INDIRECT ADVERTISING ON MASS COMMUNICATION MEDIA
+ We expect to be interviewed and mentioned in national
and local media, with an estimated value of 100.000 to
350.000 €:
+2 Interviews on national broadcast TV, 4 mentions in prime
time sports news
+2 Pay TV interviews
+2 Local radio interviews
+8 Mentions in prime time sports news
ROI- RETURN ON INVESTMENT
INDIRECT ADVERTISING ON SOCIAL MEDIA
PS7 PS8
PS9PS10
Presenting
Sponsor
LEVEL 3: MAIN PARTNER SPONSOR. SIX POSITIONS AVAILABLE
(MS1 to MS6) PACKAGE PRICE: €6,800
+Prominent logo on front and back of jerseys
+Prominent logo on team vehicle
+Prominent logo on social media and website
+Logo placement on all newsletters and promotional
items
+Logo placement on casual wear and garmets (shirts,
hats, jackets...)
+Invitation to ride with the team!
Sponsors
Title Sponsor
Title Sponsor
Sponsorship concepts: salaries, bonuses, insurance and visas.
pr@ar-elite.mx
MS 2
Presenting
Sponsor
Main Sponsor 1
+Secondary team naming rights: 'TITLE SPONSOR' pro
cycling team, presented by 'PRESENTING SPONSOR'
+ Team is referenced as the 'TITLE SPONSOR' team,
presented by 'PRESENTING SPONSOR', by social media,
television, radio, press and online articles.
+Secondary logo on front and back of jerseys, plus back of
shorts.
+Secondary logo on team vehicle
+Secondary logo on social media and website
+Secondary logo placement on all newsletters and
promotional items
+Secondary logo placement on casual wear and garmets
(shirts, hats, jackets...)
+Invitation to ride with the team!
Sponsorship concepts: Uci registration, medications,
supplements and studies, powermeter and computer,
energy suplements, sunglasses, bike shoes, gloves,
helmet, spare parts, sportive shoes.
1
Title Sponsor
LEVEL2: PRESENTING SPONSOR, ONE POSITION AVAILABLE
PACKAGE PRICE: €15,000
LEVEL 4: PARTNER SPONSOR, TEN POSITIONS AVAILABLE
(PS1 to PS10) PACKAGE PRICE: €800
+Logo on front and back of jerseys
+Logo placement on team vehicle
+Logo placement on website
+Logo placement on all newsletters
+Invitation to ride with the team!
MS
PS3 PS4
PS5 PS6
Sponsorship concepts: Accommodation, diet, trainer and
physician, race registrations, transfers, hotels.
Sponsorship concepts: Bicycles, diet on races, flights,
uniforms, team car, media.
Sponsorship levels
FRONT VIEW
Main Sponsor 3
Main Sponsor 4
Main Sponsor 5
Main Sponsor 6
LEVEL 1: TITLE SPONSOR, ONE POSITION AVAILABLE
PACKAGE PRICE: €28,000 AND UP
+ Team naming rights: 'TITLE SPONSOR' pro cycling team,
presented by 'PRESENTING SPONSOR'
+ Team is referenced as the 'TITLE SPONSOR' team,
presented by 'PRESENTING SPONSOR', by social media,
television, radio, press and online articles.
+Dominant logo on front and back of jerseys, plus legs of
shorts.
+Dominant logo on team vehicle
+Dominant logo on social media and website
+Logo placement on all newsletters and promotional items
+Logo placement on casual wear and garmets (shirts,
hats, jackets...)
+Invitation to ride with the team!
Calendar
Main Sponsor 3
Main Sponsor 4
Main Sponsor 5
Main Sponsor 6
Team
Main Sponsor 2
Home
ROI- RETURN ON INVESTMENT
INDIRECT ADVERTISING ON PRINTED & ELECTRONIC PRESS
Our communication, on specialized press, is planned as
follows:
+10 mentions in national newspapers
+10 mentions in national magazines
+30 mentions and articles in specialized printed and
electronic media.
We estimate that our indirect advertising campaign in
printed and electronic media will rerepresent a ROI of
13.800 to 22.000 €. These values can improve in terms of our
results.
BACK RIGHT VIEW
Sponsorship packages can be deposited either in a
single payment or in monthly installments.
The sponsorship concepts can be received either in
cash or in kind *
* except salaries, visas and bonuses
+420 777 530 588
www.arprocycling.com
ar pro cycling team is managed by arelite international S de RL de CV
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Why to invest in sports advertising
with arprocycling?
Return Over
Investment
ROI
Advertising in mass media: Redbull TV, CNN in Spanish, national
newspapers, cycling specialized magazines (Mtb.org.mx, Cletofilia...). The calendar we will be racing this year includes the full
world cup mountainbike series which reached 37 million viewers
last year.
Social media campaign
#IfWeCanYouCan
More than
' O n l y '
business
T a x
benefits
The campaign bears the image the name of the two main sponsors
of the team. In 2015, the team is professionally represented by the
mexican cyclists Gerardo Ulloa and Alejandro Rodriguez in Europe,
however any rider may be part of the team at amateur level and
acquire the team cycling jersey. This campaign aims to form a regular and inclusive basis of followers. The long-term goal is to
encourage people to get onto their bike and propagate the idea:
if we can, you can. The associated values are: discipline, effort, fair
play, teamwork, positive and winning mentality. In addition to the
endemic values of mountain biking: fun, adrenaline, adventure,
effort, friendship.
Invoice available for cash sponsorship, with the concept ‘exportation of advertising services’ to non-mexican resident companies
and ‘sales and/or lease of contents in electronic magazine’ for
mexican-resident companies (IVA 0%).
pr@ar-elite.mx
+420 777 530 588
www.arprocycling.com
ar pro cycling team is managed by arelite international S de RL de CV
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THANK YOU!
Again, we want to thank you for taking the time to review the sponsoring partnership proposal of AR Pro Cycling Team XC. Your time, consideration and efforts are
greatly appreciated.
We seek to be the historical reference in mountain biking in Mexico. Professional
teamwork and your support will make this possible.
The young promises of the sport will be as thankful as much as we are. If you have
any questions or comments, please get in touch with us.
Sincerely
Luis Rodríguez
pr@ar-elite.mx
pr@ar-elite.mx
Alejandro Rodríguez
hp@ar-elite.mx
+420 777 530 588
www.arprocycling.com
ar pro cycling team is managed by arelite international S de RL de CV
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