Fast Cash - Canonbury Publishing Ltd

Transcription

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Limited Edition
December 2009
THE Fast Cash COMPENDIUM
The Best Money Making Ideas from the Archives of Canonbury Publishing Ltd
Are you my Home Biz Opp
Entrepreneur of the Year?
3 Dell Laptops up for grabs in return for your story…
INSIDE:
One A Day Compounding Experiment
“How Clive Keeling Turned £100
Into £5,579 Placing One Low-Risk
Bet Per Day – And How You Could
Do The Same...” ..................................2
Jon Street’s Turnkey Online Business Plan
Use My Fusion System To Create Instant
Online Wealth Without A Website! ......5
Trading Strategy
Hello
T
hank you for taking the time to read this very
exciting Fast Cash Compendium.
Why exciting? Well, firstly because it’s been quite a
year, and the past six months have brought us some
fantastic blueprints and income boosting ideas – from a
one-a-day betting strategy that, for Clive Keeling,
turned £100 in to £5,579, to 2 proven ways to make
money through other peoples unwanted junk.
And secondly because I’m using this Compendium
as the exclusive place to launch and invite entries to the
first ever Canonbury Publishing Home Business
Entrepreneur of the Year competition – giving you a
chance to win a Dell laptop just for telling your story!
How To Trade False Breakouts For
Profit At Times That Suit You ...........15
What makes my job here so satisfying is hearing the
real results that come back from you – telling me
which ideas are working for our readers.
Tips for Online Success
In short, your stories! They make me, and all of us
here, really happy.
Yes, You Can Build A List Of
Hungry Buyers If You Follow
These Simple Techniques ..................19
Business Blueprint: House Clearance Business
Two Proven Ways to Make Money
& Source Products Ready For
Resale Through Other People’s
Unwanted Junk ..................................24
Selling on eBay
Yes, There Really is a Big Market for
Macabre and Criminal Ephemera .....29
But I want to hear more of them. And that’s why
I’m inviting you to tell yours and potentially win a
Dell laptop!
I know that our business ideas and fast-cash income
generators work – I don’t print them unless proven. But
until I know how readers are putting them to use, and
making them profit, I’m never truly satisfied.
I believe that telling stories to each other is a
big part of what makes us human.
Every great entrepreneur has a great
story to tell
When it comes to sharing your story, you couldn’t have
a more receptive audience than the Canonbury Publishing
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office where we eat home biz opps for breakfast.
Drop me an email at
competitions@canonburypublishing.com with ‘Home Biz
Winner 2009’ in the subject line and tell me your story.
So, for the first time ever, I am launching a
competition to find the best stories from my readers. It’s
exclusive to those selected to receive this Fast Cash
Compendium and you are in with a real chance of
winning a laptop worth over £400 – all you need to do is
sit down for five minutes and drop me an email.
I really can’t wait for your response.
Nick
That’s right, all I’m asking is for you to email in
and tell me your success story - no matter how modest
it might be.
One A Day Compounding Experiment
“How I Turned £100
Into £5,579 Placing One
Low-Risk Bet Per Day –
And How You Could Do
The Same...”
Tell me about what’s worked from the scores of
ideas we’ve printed over 2009 – or even something we
printed earlier but that has taken off or taken hold of
you over the past year.
Your story doesn’t have to be thousands of words
long, it doesn’t have to be written like a Shakespeare
Sonnet – or even a Dan Brown novel. And it wont be
judged on your use of grammar, spelling… not even on
how much cash you made.
Clive Keeling - editor - What Really Wins Money
I
t began with an idea in November 2008 looking for a
high strike rate selection strategy. Importantly, the
system would have to be very easy to use, very
practical (you can place your bets and go), and likely
to make a sustained profit over time.
It’s the heartand the passion of your stories that I’m
interested in – the real businesses, the real people, along
with the ups and downs that go with setting up a
business.
Why did you pick the business idea you did?
One year has passed now, and I have learned a lot
which I would like to share with you.
How does it fit in with the rest of your life?
The original betting idea was to find a betting strategy
which would accommodate the idea of compounding.
Did you give up the day job? Did you run it in the
evening or on Sunday mornings?
To recap, by looking to make 2% of your bank (e.g.
£100), and doing this day in and day out, you will be
looking at a handsome reward over time, because
Einstein’s “eighth wonder of the world” –
compounding – would take over.
Did it pay for this year’s family holiday?
What did your wife / husbands / friends / kids make
of it when you told them what you were doing? Did
they laugh? Were they supportive?
How much did you have to invest?
A simple example of compounding can be seen below:
How does running your home business make you feel?
DAY 1 Betting bank of £100. We are looking to make
a target profit of 2% of our betting bank every day.
What about you and your business might make you
worthy of being crowned one of Canonbury
Publishing’s Home Business Entrepreneurs of 2009?
Target profit is made. The new betting bank is now
£102 (which is £100 plus our 2% target profit which
equals £2).
Like I said, it’s not just about how much money you
made – it’s about how you have taken an idea and
made it work for you.
Moving on to Day 2, and we have a new betting
bank of £102. Today we are still looking to make 2%
of our betting bank. With our new betting bank at
£102, the new target profit today is £2.04.
3 winners will each receive a top of the
range Dell laptop - will you be one of
them?
Our target profit for day 2 is met, and our new
betting bank becomes £104.04.
The deadline to email in your story is 31st January
2010. I’ll be in touch with everyone who enters at that
time, if not before, with more information about when
you’ll find out if you’ve won.
And so it continues. As our betting bank grows, so
our target profit per day will grow. This is the essence
of compounding.
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For more great money-making ideas go to www.whatbizopp.com
BUT Betfair will still pay out on 1st, 2nd, and 3rd
place.
As the year progressed, the compounding element
worked, but was problematic when a one-a-day bet
lost. The reason? In order to sustain a high strike rate,
inevitably the odds will be short.
Imagine we have an eight runner race. Two horses
are withdrawn. The field is now six runners, so if we
bet on the place only market with Betfair, we are
encountering a race where any selection we make only
has to beat three horses to place. This increases the
probability of making a profit.
So I investigated other staking plans which could be
fitted into one-a-day betting and these proved to be
very profitable, while at the same time keeping stakes
small in proportion to the betting bank.
2 – Let the market do the work for you.
I will be passing on my findings later, but firstly
here are some lessons learned after being “in the
trenches”, following this one bet a day philosophy day
in and day out for a whole year.
Do not dismiss short-priced favourites. They are
short prices for a reason. The market has done the
work for you in highlighting these “apparent” sure
things. I say “apparent” because it is our job to see if
we can find any justification for such short prices. A
key factor to the success of one-a-day betting is the
focus on short prices. Surely it is easier for a 1/5 shot
to win than it is to pick a 5/1 winner every day.
How ‘One-A-Day’ works
For those new to one-a-day betting, here is a brief
synopsis.
The idea is simplicity itself. What we are looking to
achieve here is to find just one bet a day amongst all of
the betting opportunities that are available to us.
A 95% strike rate for the one-a-day selections
ensures that you will profit despite the short prices – so
make the bookmaker your friend in this instance.
Yes – just one bet a day! That could be football, tennis,
greyhounds, horse racing, or any other sporting event.
Here is a very recent example:
However, I came to the conclusion that the best
place to look for solid bets consistently is in the placeonly horse racing markets.
440 CHELTENHAM
BETTING FORECAST: 2/5 Barizan, 5/1 Forty
Thirty, 6/1 Riptide, 12/1 Royal Max.
Why place-only horse racing? It is far easier to pick
a horse to finish in the first three places than it is to
pick a horse to win only. The place-only market is
available via the Tote, at bookmakers such as Paddy
Power and Bet365 and at Betfair. Betfair is my
preferred option as the prices are far more competitive.
DIOMED VERDICT: If running his race then
BARIZAN should continue on his merry way.
This is the Betting Forecast which you will see at
the base of a race card with the Racing Post.
Barizan is priced at 2/5. The next best horse is
priced at 5/1. The Betting Forecast is showing that
there is a gulf in class between the favourite and the
rest of the field.
Further, there are many opportunities each given
day for place-only betting, where in other markets,
there may be no betting opportunities.
Because there are only four runners, Betfair pays
out on only the first two places. Barizan is priced at
1.11 to place.
One-A-Day improvements
By focusing on just one betting style means that I
have picked up a number of tips and tricks which
increase the strike rate and keep the profits rolling in.
This means that, in order for us to profit, Barizan
has to finish 1st or 2nd out of four runners.
1. Place-only betting in the horse racing market.
Barizan won the race so the place-only bet was
successful.
Betfair can offer superb betting opportunities when
there are non runners.
The market had highlighted this strong favourite for
us. 1.11 may not be much of a price, but imagine 365
of those winning over a year!
Let’s look at a typical eight runner horse race. In
the place-only market, you will win if your selection
has finished 1st, 2nd, or 3rd.
Football betting
If there are any horses who are withdrawn from that
eight runner race, reducing the field to seven or six, the
bookmakers will react in the place-only market and
only pay out for 1st and 2nd place.
The bookmakers can also point us towards football
teams who have an outstanding chance of winning
their matches.
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As a matter of habit now, I visit www.ladbrokes.com
every day, and by clicking on “football”, take note of
all football teams priced at 1 /2 or lower.
The largest stake was £439 and the average stake
was £274. With a 95% strike rate, I personally see no
problems with that kind of outlay in proportion to
betting bank.
Ladbrokes (who are accurate with their football
odds) have highlighted these “apparent” sure things to
us, and now it is our job to justify backing at such
short odds.
I cannot explain how Kelly Staking Plan
calculations are made – I have just left it to the Staking
Machine to tell me my new stake.
www.soccerstats.com and www.betdevil.com are
two websites which are superb in showing you football
teams’ recent performances, their opponents’
performances, head to heads and much much more.
If you were to follow the one-a-day betting, then I
would advise a purchase of the Staking Machine as a
way to maximize the profits if this Kelly Staking Plan
interests you.
With this information, a short-priced selection
highlighted to us by the bookmakers can be justified as
a bet, and become a one-a-day bet.
Percentage of betting bank
Starting with a £100 betting bank, and a first stake
of £10, the betting bank now stands at £5,579
These are the main tricks I have picked up over the
year. I have also learned, through investigating a
number of staking plans, that there are better ways than
compounding which really can maximise profits over a
year without putting a lot of money at risk.
This is betting 10% of your betting bank every day
there is a bet. Hence the £10 starting stake.
This staking plan encapsulates the power of
compounding. Starting small, then letting the stakes
increase only as your betting bank increases.
Money management lessons learned
This is the staking plan that will appeal to most
people because the very first stake is just £10. It will
seem as if you are going nowhere in the initial stages
because returns are so low, but stakes will rise and
profits will rise, and the snowball effect of
compounding will take over.
There are 3 staking plans I would like to present to
you which have produced exceptional profits since
November 2008 (exceptional profits given that the
odds we are focusing on daily are very short).
Level stakes
So where to from here?
This staking plan involves betting a set amount
every day. I include it as there are no calculations of
stakes. Everything is clear. Make your one-a-day bet,
and place the stake you have chosen on the selection.
I hope I have convinced you that there is a profit to
be made from very short-priced bets despite the
conventional wisdom telling you otherwise.
Betting a fixed stake of £100 on one chosen bet a
day since November 2008 up to October 2009 has
produced a profit of £4,091.
The key to success is in the approach you take.
Blanket backing of all short odds selections will simply
not work. BUT if we become ultra selective, and on
each given day search out that ONE selection that has
the greatest chance of success, be it from a horse
racing place-only perspective, or from doing a little
research after the bookmakers have highlighted for you
a football team most likely to win, then you will profit
well a year from now.
POSITIVES – The stake is set so once you have
selected your bet, you can bet and go.
NEGATIVES – Betting to a fixed stake will not
maximize profits as your betting bank grows.
Kelly Staking Plan
For those with limited resources who want to make
this one-a-day system work, the best way is by betting
10% of a starting bank of £100. Your first bet will only
be £10 but after nearly a year, you have seen how the
betting bank has become £5,000+.
I just had to include her, didn’t I! And for good reason.
I put the 304 bets I have generated since November
2008 into the Staking Machine (found at
www.thestakingmachine.com). The most profitable
staking plan was the Kelly Staking Plan.
The high strike rate married with the short odds
ensures a steady long-term growth.
Starting with a betting bank of £1,000, using an
expected win percentage of 94 (my actual win
percentage is 95%) and a divisor of two, the betting
bank as at 17th October 2009 stands at £12,582.
I have included two other staking plans, one of which
will ideally require an investment in staking software
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such as that found at www.thestakingmachine.com. I
refer to the Kelly Staking Plan in this instance, and the
investment in the staking software should be adequately
compensated by future profits.
that people could, potentially, have gripes with.
From personal experience I know that people get
over these fears and worries once they start to earn a
bit of cash online. They realise that, you know what,
it’s not that scary after all and they might just be able
to handle everything themselves. But until they make
their first couple of hundred quid everything seems a
tad intimidating.
I have kept a diary of this experiment and urge
anybody interested to look through previous days and
months and see how I have approached making one-a-day
selections. The diary can be found at www.back-lay-tradehorses-football.blogspot.com and will teach you a lot.
I can appreciate that fully. And that’s why in this
article I am providing you with a complete, turnkey
business plan that you can start within the next twenty
four hours. You should be able to see returns pretty
quickly, not to mention consistently, and you’ll never
need to build your own site or deal with any customers.
Now is an ideal time to try this out for yourself. I
managed a 95% strike rate over the year and fully
intend replicating this for a new 12 month cycle –
hopefully, with a little help from Kelly, who knows?
Highly Recommended!
As well as that, I have some pretty shocking news to
report on some new product launches by some of the
most respected marketers on the planet. Are people
starting to see the real truth behind one of the biggest
marketers online? You’ll soon find out.
“How a ‘Foolish’ Betting Idea
Turned £200 Into an Easy £8,108
in 12 Months And How You
Could Do The Same”
First though, let’s make you some cash!
How To Make A Killing Online By
“Fusing” 2 Businesses Together And
Following A Proven Social Pattern
S
imply follow my daily ultra low-risk short-priced
bets and you could easily turn a small bank into
serious money
If you read my weekly email newsletter (if not, why
not! Sign up for free updates at
www.canonburypublishing.com/detective) you’ll know
that in recent months I have been studying a lot of
books on the human mind. I have studied everything
from social psychology, influence, conversational
hypnosis, persuasion, NLP and much more. And boy
have I found some truly exciting things in my journey
into the “black arts” of influencing other people.
All you need is an email address, a Betfair account
(I’ll show you how to set one up) and a starting bank
of as little as £100.
• Ultra low-risk selections
• 95% of bets are successful
• PROVEN, public track record
• Takes just 30 seconds a day!
• ALL your profits are tax-free
Visit www.canonburypublishing.com/oneaday now
to find out more.
One of the phenomena I found out about that truly
fascinated me was the process of what is called
“reciprocity”.
Turnkey online business plan
In the book The Science Of Persuasion And
Influence by Robert Cialdini the author talks in great
length about reciprocity.
Use My Fusion System To
Create Instant Online
Wealth Without A Website!
I want you to think about when someone sends you
a Christmas card. Have you ever received a card from
someone that you never planned to send a card to, but
when you got one from them you felt obliged to send
one back? That is reciprocity in action.
Jon Street - Editor - Internet Income Detective
I
get hundreds of emails every single week. And the main
gripe I see over and over again is that people struggle
with all of the technical work when it comes to online
business. People find building a website scary or
impossible. They don’t like the thought of answering
people’s emails or being the “face” of an online business
Have you ever got an invite to a party from
someone and thought “damn it... now they’ve invited
me to theirs I’ll invite them to mine”? That is
Reciprocity in action
What about when someone buys you a drink in the
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Now you might be panicking here thinking you might
have to work for people’s sites for free or something silly
like that. Don’t worry, my new system is as easy as pie to
implement. Providing you can speak, send emails and
search the web, you already have everything you need to
get started in the Reciprocity business.
bar and you feel the need to return the favour, unless
you’re a complete tightwad? Again reciprocity is in play.
Essentially, reciprocity means that if someone
does a good deed for you, you feel obliged to return
the favour. Our society has bought us up in such a
way that we are programmed to do this even if we
don’t 100% want to.
Before I break it down and really go into detail on
this let me provide you with a short step-by-step
example of how this is going to work.
I read that in Cialdini’s book and I knew that it could
be used online. I just couldn’t quite figure out how.
Step One. You decide upon a niche market to go
into. For example, weight loss, self help, make money,
golf... anything you want.
A few weeks later I was reading another book, this
time a book on the psychology of brainwashing (I’m a
freak, I know, but you’ll be thanking me soon). And in
the book it explains how people become brainwashed
by believing they are in a win-win situation. If you
create a situation where someone cannot lose, or is led
to believe they cannot lose, you can get people to do
pretty much anything.
Step Two. You locate public domain works for that
niche market. Public domain means that it is copyright
free and you can do whatever you want with the
information.
For example, there have been numerous times
where a cult leader has led people to believe that by
ending their life they will get huge benefits. Win- win
situations can even lead to people committing suicide!
That’s how crazy the concept is.
Step Three. You get a simple microphone from PC
World (£19.99 USB Logitech Desktop Microphone is
fine and also available online from amazon.co.uk),
download the free software at audacity.sourceforge.net
and read the book out, creating an MP3 recording of
the book.
Remember, if people have nothing to lose and
everything to gain they will do pretty much
whatever you want them to.
NB: If you don’t like to read stuff out yourself I’ll
show you a way round that later.
It was as I was reading this book on brainwashing
and the win-win situation that I was taken back to the
reciprocity idea. If you do something good for others
they will also do good for you.
Step Four. Go to websites like www.clickbank.com,
www.cj.com or just search google for (*niche* affiliate
program – replacing niche with whatever market you
are in) and sign up as an affiliate to a popular product
in the niche market you are in that sells well.
And that, dear reader, is the secret behind my new
system and making a fortune online. Let’s get stuck
into the Fusion System.
Step Five. You now have an asset that is an audio
product. You can locate websites in your niche market
and offer them this audio product for free. They can
sell the product, give it away to build an email list,
anything they like.
Reciprocity And You
The basic idea is simple and easy to implement.
And the great news is you can get started for free and
the scope for this online is endless.
Step Six. In order for them to get the free money
maker that is your audio program they have to do one
of two things. They either have to send out an email
promotion to their list that includes your affiliate link
for the product you are promoting or they have to add a
banner to their website that includes your affiliate link
for the product you are promoting.
What we are going to do is to create an offer for an
online website owner that is irresistible. It is a win-win
situation for them. Then, due to the art of reciprocity,
they will be inclined to do us a favour back. And this is
where we make our money.
Now due to the win-win situation for them in
getting your audio for free that they could make more
money from with no extra costs, AND due to the
phenomena of reciprocity, they will be much, much
more likely to do a deal with you.
By approaching a business and offering them
something that can instantly make them more money,
without making them pay for it, you will get their
attention. Trust me. Regardless of what people say they
are in online business for the money and if you can help
them make MORE money for NO extra work OR cash
you’ll have them eating out of the palm of your hand.
They’ll love you for it and want to return the favour.
This all adds up to one thing – money in the bank for
you without having any of the usual headaches of online
business. Sound good? Great. Let’s get stuck in...
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States Government, it is free for anyone to use – and
Finding Ready-Made Books To Turn
there is literally tons of information waiting for you!
Into Fusion Assets
Below is a list of US government offices where you
can obtain free public domain work that was published
by the government.
You may be thinking “why is it an audio program
we are creating for people? Why not just give them a
free book?”. Well, because ANYONE can create and
give away a free book, but very few are giving away
free audio. And that’s where the value lies.
• The Library of Congress – http://catalog.loc.gov
• The IRS – http://www.irs.gov
• US Government Printing Office –
http://www.gpoaccess.gov/cgp/index.html
• Government Information Connection –
http://www.library.unt.edu/govinfo/subject/catsindx.html
• National Security Agency –
http://www.nsa.gov/public/info
• US Department of State – http://www.state.gov
• NARA – http://www.archives.gov
• FirstGov – http://www.firstgov.com
• Federal Citizen Information Center –
http://www.pueblo.gsa.gov
• The FBI – http://www.fbi.gov
• CDC – http://www.cdc.gov
In a world of iPod’s and MP3 player’s people love to
download audio of subjects they are interested in to listen
to at their leisure. So by providing the website owner
with an audio recording of a book, you are providing
them with something of genuine value and therefore they
are much more likely to do a deal with you.
What I am providing you with is a shortcut for
making money online that no one else in the world is
using. Unfortunately, this is real life, not a dream world,
so you will have to put some effort into creating
something of value in order to make this entire process
worthwhile. But the way I see it is you have two options.
Either put some time into creating an audio program and
use this reciprocity system, learn how to build your own
sites and marketing, or go broke. That’s three options,
but I don’t count the last one as being an option at all.
Finally, Wikipedia has a nice resource for finding
public domain works in various genres. Here, you will
find a comprehensive list of resources divided into
numerous categories. Just choose the category that best
suits your needs. Take a look at:
Ok, so let’s begin with actually finding public
domain works for you to turn into audio programs. You
can of course read out your own content you have
written or hire a writer to write brand new content, but
the public domain is free and has some amazing books,
so it’s worthwhile.
http://en.wikipedia.org/wiki/Wikipedia:Public_Dom
ain_Resources.
Once you’ve found a good quality public domain
book it’s time to turn it into an audio program.
Let me show you the fast track way first. By
spending a little cash you can cut your time down for
finding them by many hours. A great little website is at
www.nichemarketingideas.com or
www.thelostfiles.com. At these sites you spend a little
cash ($97 one-off fee and $29.97 a month respectively)
and you can access an instant vault of public domain
information and books that you can instantly read out
and turn into audio products.
Creating Your Audio Program
Again, you have two options here. You can do it
yourself or spend a bit of money. But remember that
even if you do spend some cash you are creating an
asset that can make you money for months or even
years to come.
The first thing that you’re going to need is a USB
microphone. Personally I use a cheap “Logitech USB
microphone” from PC World or www.amazon.co.uk.
The prices will range from £19 – £29.
If you are on a tighter budget then you can search for
books at the websites below. Be warned though, many of
these sites contain mainly fiction books. We are looking
for information-type books and niches such as golf,
weight loss, fitness, make money, self help, etc rather
than a Shakespeare book or a Charles Dickens book.
Once you have your microphone I recommend one
of two audio creators. I personally prefer the audio
program from www.techsmith.com called Camtasia
Studio. You can download Camtasia Studio from
Techsmith on a free trial for 30 days. It won’t cost you a
penny to download, although it will deactivate after a
month if you don’t pay for a licence, but in that time
you can easily create your audio product.
You find these books at www.gutenberg.org or you
may want to start your online search at the Internet
Public Library at http://www.ipl.org. There are
numerous books that you can view online on a wide
variety of topics.
Another option is audacity.sourceforge.net. It is a
free download of an audio mixer, but is a little more
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Another option is materials produced by the United
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difficult to use than Camtasia.
be in MP3 format which is much smaller then a WAV
file. MP3 files are smaller and more popular so it may
be worth your while playing around with Audacity and
learning how it works.
For this example I’ll show you how to use Camtasia
as it’s also free and is easier to use.
Plug in your USB microphone and open up
Camtasia. Then click on “Voice Narration” as I have
done so below.
Once you have read the book out you will be left
with a number of audio files. You want to “zip” these
up to make the files smaller to download for the
website owners you do deals with. To do this use
www.winzip.com which is a free program.
When you approach website owners and offer them
the free audio if they promote for you they will need to
be able to download it. Which means you need to get it
on the net for them to do so. The easiest way to do this
is to use a file sharing site like
http://www.yousendit.com. Upload your files and you
will get a link that you can send to other website
owners which you will approach.
By this point you will have an audio program
all read out, added it to yousendit.com and are
ready to approach people who have a website in your
niche.
On the next screen, providing your microphone is
plugged in you’ll then see a “Start Recording” button.
By clicking on that you will start to record.
If you have got to this point you have put in the
most effort you need to. The rest is the easy part...
Google Keyword Research
The next step is to find websites in our niche to
provide the audio to.
What we are going to do is use search engine giants
Google.com to find websites that are using pay per
click advertising on keywords in our niche market. The
reason for this is because they will be getting traffic.
And if they are building an email list they will have
LARGE lists. And the larger the list the more cash
we’ll make with this Fusion System.
To make sure the microphone is picking up audio,
speak into it and see if the green bar in the “volume”
section goes up and down. If it does then you’re all set.
Leave a 30 second gap at the beginning and just start
reading from the book.
Pay per click is a method of bidding on certain
keywords so that when someone types that keyword
into Google, whoever is bidding on that keyword
shows up for that keyword term.
The first thing we need to do is build up a keyword
list so we can pinpoint websites in our market who
have pay per click adverts aimed at keywords people in
our market are searching for.
Yes. It’s that simple.
I advise you break your reading of the book up into
five pages or 10 pages a time, or per chapter. This just
makes it easier for you to read out and also makes the
download size of the audio program smaller.
Go to Google.com and type in “Google Keyword
Tool”.
After reading a section click “Stop recording” and
you will be left with a .WAV file in Camtasia.
Alternatively, go straight to the website directly at
https://adwords.google.co.uk/select/KeywordToolExtern
al.
NB: If you use Audacity to create the audio it will
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You will the web page below
You will be greeted with a list of keyword
suggestions from Google related to the keyword you
typed in (i.e. your niche market).
On this web page you want to insert the main
keyword that describes your niche market.
So let’s say you found a great book in the public
domain on golf. You located an affiliate program in the
golf niche market and have signed up to it. Now it’s
time to find golf sites to fuse with.
Firstly, I ensure the “Descriptive words and phrases
box is checked.
What I want you to do is scroll down to the bottom
of that particular block of keywords and click on either
“Text” or “CSV”.
Next I type in “golf” in the white box under where it
says “Enter one keyword or phrase per line”.
I also fill in the “text robot” where it says I have to
“type the character you see in the box below”. Google
do this to ensure I am a real person and not a piece of
software scraping for keywords.
And then on “Save”. Save it somewhere like your
desktop where you can find it easily. (See top of next
column.)
What you now have is a comprehensive list of
keywords you can use to locate websites you can use
the Fusion System with.
I then click on “Get keyword ideas”.
You might want to expand your keyword list. So
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I’ve then gone to Google.com and typed in “golf
swing”.
underneath the list of keywords in Google look for
the bold black writing “Additional Keywords To
Be Considered”.
Scroll down to the bottom where it says “Text” or
“CSV” and again save this list.
This list of keywords will be related to your market,
but won’t include the main keyword, in this case
“golf”. These will still enable us to find tons of
websites to partner up with.
Once you have your keyword list it’s time to go and
find sites...
Google Research
The next step is to use Google to actually find
websites that are using these keywords to drive traffic
to their web pages. In other words, we will find
websites perfectly relevant to our market.
On the right-hand side of the page the small
classified ad listings you can see are called pay per
click adverts.
All you need to do is grab a keyword phrase from
your list of keywords you have. You can pick one at
random or go through the list one by one. It’s perfectly
up to you. But try to focus on keywords where people
are looking for information rather than something to
buy.
For example, below I ignore the keywords related
to buying something, like golf ball, golf bags, and
focus on something where people are looking for
information. You can’t buy “golf swing”. It is an
informational search.
So I’ve gone with the keyword phrase “Golf swing.”
I click on the first advert on the top right “Single
Plane Golf Swing”.
Fantastic! The site owner is building an email list. We
know that because we can see what is called an “opt in”
form on his web page. Opt in is a fancy word for a form
which asks for email details. If you see one of these it’s a
good sign because it means the owner could blast out an
email promotion for you, in exchange for the audio
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program, and make you big cash. Quickly.
What you want to do is fined a “contact” or
“support” link where you can get in touch with the site
owner.
Straight away I see that the site is building an email
list. This guy might get thousands of visitors a day and
could have a HUGE email list.
I dig around and click on “More”.
I look for the “Contact Us” or “Support” link and
find it at the bottom of the page. I click on it:
All I’d need to do is click on the customer support
link and fire off an email. And once again this could
turn into a very lucrative deal for me.
I find a “Contact” page and click on that.
All you need to do is rinse and repeat what I have
shown you so far. I assure you it really is that easy.
You locate sites in your market and shoot them an
email and you’re away!
All I’d need to do is either ring that number, or in
most cases just fill in the email form and shoot them an
email (I’ve given you the Fusion System approach
email to send later in the blueprint).
That was just one keyword we picked and just one
set of Google Adwords pay per click ads we checked
out. You can work your way down your keyword list
just typing them into Google and then emailing those
who show up in the adwords section. You could also do
the same with the listings on the left-hand side. These
are called the “organic listings”.
From start to finish that took me less than two
minutes to find a potential site to fuse with. And yet
I could make hundreds, thousands or even tens of
thousands in a few days if they go ahead with the
deal and accept the audio program in exchange for
a promotion!
I go back to Google and find another site with
potential...
You have hundreds of keywords and tens of
thousands of ads to investigate and set up deals
with. Let’s check out the approach email to send to
potential businesses.
Your Fusion Email
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Once you have found a suitable site to fuse with it’s
time for the exciting part – the approach!
provide you with a fantastic new audio program in the
(niche) that you can sell or give to your customers. And
you never need pay me a penny.
There are two ways to do this. One is more
powerful than the other and can lead to all sorts of
exciting partnerships. However, it is more timeconsuming and I know a lot of newbies won’t feel
comfortable with it.
All I ask in return is that you either add a banner
advert of mine to your website or send a promotion to
your list for me.
This is a win-win situation for everyone. You get an
amazing new (niche) audio course to give away or sell
and build relationships or earn cash from and I can
make a little side income for my affiliate business.
The other is a lot easier, faster and won’t cost the price
of a phone call. However, it is a lot harder to snare the big
deals. We’ll start with this approach first...
The Email Approach
If you give it away your subscribers will be
delighted to get such quality content at no cost and will
love you for it. They are also much more likely to buy
your products now and in the future because you will
have shown them how much you care for them.
The email approach is the route I imagine most
people will take. It’s certainly the route I first took
when I first started going about setting up partnerships
with other businesses.
On the other hand, if you sell the program you can
quickly bring in cash with hardly any extra effort.
All you need to do is locate a web page on the site
you have found that says something like “support” or
“contact us” or something along those lines. An
example is below:
I just hope that you will consider my offer and get
back to me. You can email me on this address and we can
arrange a call (optional) or get stuck straight in. I can
send you the download details straight away if you wish.
Whether you decide to use my service or not, thank
you for spending time reading this.
To your success
(your name)
What do you do next? You wait. If you don’t hear
from the site owner within five days you then send
them the second email...
Email Follow Up (If You Don’t Get A Reply)
Subject Line: About Your Business Proposal For
(Their Site Name)
Hi (First name)
It’s (your name). I hope you don’t mind me emailing
you again. I just wanted to make sure you received this
email. If you are busy and yet to answer that’s fine. Or
if you are just not interested and don’t want to answer
that’s fine also. Rest assured, if I don’t hear back from
you I will not send any more emails.
Then all you need to do is click on the
support/contact us page and send them the Fusion
System email below.
Email Approach One
Subject Line: About Your website (First Name)
However, just in case my last approach slipped
through the net or was accidentally deleted I have sent
it again. It would be great if we could set something
beneficial up for yourself, your subscribers and I.
Hi (First Name)
My name is (your name) and I just came across
your fantastic website in the (niche) market. As I am
also interested in this market I wondered if you could
spare me a minute or so.
Here’s the email I sent you a few days ago...
Hi (First Name)
You see, I am very passionate about helping people
in this niche. So passionate in fact that I am willing to
My name is (your name) and I just came across
your fantastic website in the (niche) market. As I am
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also interested in this market I wondered if you could
spare me a minute or so.
And after that? Well, you just sit back and watch
your commissions roll in!
You see I am very passionate about helping people
in this niche. So passionate in fact that I am willing to
provide you with a fantastic new audio program in the
(niche) that you can sell or give to your customers. And
you never need pay me a penny.
The Who Is Approach
If you really want to impress people, and snare the
site owners with HUGE lists who can make you huge
commissions, then you do really need to start
approaching people via phone calls. Emails can be
deleted in a second, phone calls can’t.
All I ask in return is that you either add a banner
advert of mine to your website or send a promotion to
your list for me.
Sometimes the website will have a contact
telephone number on their site. Most of the time they
won’t. And that’s where the website
http://whois.domaintools.com/ comes in.
This is a win-win situation for everyone. You get an
amazing new (niche) audio course to give away or sell
and build relationships or earn cash from and I can
make a little side income for my affiliate business.
Go to http://whois.domaintools.com/ and type in the
domain name of the person you want to contact. Who Is
will search their database and bring you back the
person’s contact details and telephone number.
If you give it away your subscribers will be
delighted to get such quality content at no cost and will
love you for it. They are also much more likely to buy
your products now and in the future because you will
have shown them how much you care for them.
Expanding Your Empire
So you’ve set up a deal and are now seeing
commissions come rolling in. Money is good but you
haven’t made life-changing income.
On the other hand, if you sell the program you can
quickly bring in cash with hardly any extra effort.
I just hope that you will consider my offer and get
back to me. You can email me on this address and we can
arrange a call (optional) or get stuck straight in. I can
send you the download details straight away if you wish.
Yet.
The secret behind all multi-millionaires is what is
called “leverage”. Leverage in a business sense is
something that gives you the upper hand. Something
that allows you to make more money.
Whether you decide to use my service or not thank
you for spending time reading this.
www.agentsofvalue.com
To your success,
Agents of Value is a website where you can hire
virtual staff to work for you. You can pay these people
to go out and set up deals for you. The prices will
range but start at $625 for a link builder, which is
essentially what you’ll be hiring them to do. Shoot off
emails and try to set up a deal.
(your name)
If they don’t reply, don’t let it bother you. There are an
endless amount of sites out there to do deals with.
If they do reply then you are nearly there! I can’t
give you advice on exactly what to answer because all
emails will be different. But here are a few tips:
Here is the Agents of Value main page
• Always be polite
• Always put their needs first
• Arrange a phone call if you can
• Explain that it is a win-win situation
• Tell them that they have nothing to lose as it is a
free proposal
The main thing to keep in mind when you are
dealing with a reply is that everything you do must be
beneficial to the site owner. It is about them not you.
Once they give the go ahead it’s as easy as sending
them a link to the downloads of the files and the
email/banner advert to send to their list or add to their
website.
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If you click on “Link Builder” on the right-hand
side you will come to the next page:
Both on the Internet and offline there is a strategy
for getting exposure for your product or service called
press releases.
A press release lets people in your industry know
that you have released a new service or product. It is
used to create maximum exposure for your business.
Online you can submit a press release to a website
called www.prweb.com and it will blast your press
release all over the internet to relevant websites.
What you can do to generate tons and tons of
exposure for your service literally overnight, is write a
short press release on the fact you are giving away a
free audio course to website owners in your market,
submit it to prweb and then sit back and watch the
deals come to you!
A word of warning. This will cost from $80-$360
depending on which exposure package you buy. So
only invest in this once you have made some
commissions from the other methods.
Here are just some of the virtual workers you can
hire. You can also hire writers here full-time. So in one
place you can hire people to set up deals and people to
write. You can, if you were ULTRA into freedom, hire
people to manage those who set up the deals and those
who write. So, quite literally, you do nothing but think
of how to spend the cash you make.
To submit a press release to prweb.com visit their
home page and click on “Create A Free Account”.
Can you see how cool this is? It’s a proper business
with realisitic income potential. And you need not do a
single thing.
Think the guy who started Mcdonalds spends his time
flipping burgers? No. He has people to do all of that for
him whilst he sits back and counts the cash. You’ll be doing
the same with your Flip Switch business.
www.craigslist.org
Another option in hiring virtual staff to do the
“dirty work” for you is craigslist. This takes a little
more work compared to agentsofvalue.com but it is an
option. To read up on it go through their help sections
http://www.craigslist.org/about/help.
Once you’ve created a free account you can submit
your press release.
You may wonder which package to sign up to. You
have the $80 package ranging all the way up to $360. So
what is the difference? Well basically, the more you pay
the more exposure you get and, in theory at least, the
more deals you’ll have come to you.
Everything you know up to now is enough to make a
serious income on the net. Now let’s take things to the
next level with some advanced strategies...
I want you to think about this for a second and the
power of what I have just taught you. Imagine you
owned a self-help website. All of a sudden you either
receive an email or land on a web page and see the
words “New Free Service For Self-Help Websites. We
Provide You With Audio Courses For Your Subscribers
And Customers For Free!”. Do you think that would
get your attention?
Overnight Content Factory
This is really, really cool. Imagine if instead of you
having to go out and set up deals, people in your niche
market came to you in their droves and begged you to
give them a free audio program to sell or give away in
return for them promoting your link. That’d be
something pretty damn special, wouldn’t it? Well, I
figured out a very cool way for you to do this virtually
overnight.
Of course it would. And that’s why you can have
tons of people coming straight to you to set up deals
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and have you write for them.
Trading Strategy
PRWeb give you a template press release you can
use for this service, so follow the guidelines and get
cracking!
How To Trade False
Breakouts For Profit At
Times That Suit You!
Coping With Rejection
Ok, I want to be up front with you here and prepare
you for something that some people find hard to take.
And that’s rejection.
Like ANY business deal in ANY industry, you
aren’t going to nail everyone. You WILL get rejected
and you need to prepare yourself for this. Don’t take it
personally. It is not you they are rejecting it is the idea.
And their reasons for this could be because they
already send out free content or they just haven’t got
the time. Sometimes it’s even because they just don’t
understand the power of what you are offering. But
trust me, they are never rejecting you as a person. So
don’t take it to heart.
Dave Evans - Editor - What Really Profits
I
’m pleased to be able to share with you a trading
pattern that could be sold as a trading system in its
own right. The best part is that it could be traded in many
different time frames from the end of day charts, right
down to 2 minute charts. So there should be something
in this for everyone whether a stay-at-home trader or
someone who trades when getting home after work.
The pattern is just one of the methods used by Phil
Newton of the excellent http://www.tradingstrategies.info. Phil runs a live trading room which
allows him to demonstrate his methods live in front of
his subscribers. I reviewed Phil’s excellent service in
the January 2009 edition of WRP and plan on
providing an update on his site upgrades in a
forthcoming edition.
Here’s the way I look at it. If you were selling your
own product you could have hundreds of people landing
on your website and none of them might buy. Does that
mean they are rejecting you? No. They are rejecting the
concept or idea as not being right for them at that
moment. And you would not take that to heart.
The pattern looks for a false breakout of a trading
range, providing you with the opportunity to grab some
profits as the market lurches the other way. I’ll let Phil
take over from here:
So don’t take it to heart if someone sends you back
an email in a huff or tells you to bugger off. You will get
them. But it’s not a personal attack on you.
Fake Break and Reversal
The rewards from this business outweigh the
rejection side of things greatly. I’ll happily take 20
rejections and just one deal. Or even 100 rejections and
just one deal. Because it means I am then going to
make cash. And it’s pretty much from thin air.
As always my aim with anything I do is to define
the pattern as much as possible so there is little or no
judgement involved at all.
Use rejection as a learning curve. It will happen but
within a few days rejection will be just another
business lesson. And soon your deals will far outweigh
your rejections.
1. Identify an inside bar.
2. Mark off the high and low of the bar prior to the
inside bar.
3. Wait for a movement past those boundary levels
(breakout move).
4. Look for a reversal bar to develop on the break out
move. (Hammer, Doji, Engulfing bar)
5. You wait for the close of the reversal bar then enter
at the high of that bar for long trades and the low of
that bar for short trades.
6. Target is the swing high/low prior to the pattern.
The rules for the Fake Break and Reverse (FBR)
pattern are as follows:
If you like the idea of this Fusion System business I
have some very exciting news for you at the end of this
newsletter. But do make sure you put
this into play. The business is a killer strategy that
ANYONE can implement.
Want to get your hands on more of this great
online money-making info? Then sign up to Jon
Street’s free eletter at:
http://canonburypublishing.com/detective or check
out Internet Income Detective at
http://internetincomedetective.co.uk
Trade Directions
• A False Breakout move through low of boundaries
marked is a long set up.
• A False Breakout move through high of boundaries
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marked is a Short set up.
• A bar preceded and succeeded by higher lows.
• A ‘low’ is the lowest level a bar reached.
1. Bar closes.
2. 2nd bar closes having made a low that is lower than
the lowest level of bar 1.
3. 3rd bar closes having made a low that is higher than
the low of the 2nd bar.
4. The 3rd bar is preferably an up bar.
5. The low point of the three bar pattern is the swing low.
The fake break pattern on face value doesn’t capture
or isn’t set to capture the main move of the day, but will
capture the next swing in price movement.
Let’s break the pattern down to explain it in more
detail.
1. What is an Inside Bar?
An inside bar is simply any bar where all the action
occurs within the extremes of the previous bar. This
means that the range (high minus the low) of that bar’s
action fit within the range of the previous bar.
You can see a good example of an inside bar below:
3. What are Reversal Patterns?
Reversal bars suggests that price will reverse its
current direction. The patterns are based on Japanese
candlestick reversal patterns. Another way or slightly
more common way of describing these reversal bars is
to call it a Pin or Pinocchio bar. Personally, I don’t
actually care what it is called, I’m more interested in if
I can trade the pattern and make some money from it.
The 2nd bar’s action is contained completely within
the realms of the preceding bar.
I look at several different types of candlestick
patterns and generically call them reversal bars. In
short I look at Hammers/Shooting stars, Doji/Spinning
Top, Dark Cloud Cover/Piercing lines, Engulfing
pattern, Harami.
2. What are Swing Highs and Lows?
I define a swing high as:
• A three bar combination.
Doji
• A bar preceded and succeeded by lower highs.
A ‘high’ is the highest level a bar reached. It might
be a 5 minute bar or a 60 minute bar. On a candlestick
chart you can see these clearly as the ‘wick’ which
represents the extreme of the day’s action.
The three bar move would go something like this:
A Doji is formed when the open and the close are
the same or very close. The length of the shadows are
not important. The Japanese interpretation is that the
bulls and the bears are conflicting.
Bullish & bearish Engulfing
1. Bar closes.
2. 2nd bar closes having made a high that is higher
than the highest level of bar 1.
3. 3rd bar closes having made a high that is lower than
the high of the 2nd bar.
4. The 3rd bar is preferably a down bar.
5. The high point of the three bar pattern is the swing high.
The engulfing pattern is effectively the opposite of
an inside bar. The bar opens above the close or open of
the previous bar and then closes to envelope the body
I define a swing low as:
• A three bar combination.
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of the previous bar.
boot. The price must breakout and then make a
reversal pattern in the same bar. (Fig 2-pg18)
Dark Cloud & Piercing Patterns
Just one bar after the insider bar, we get a fake
breakout and a reversal pattern. The range is broken
briefly, but it was a fake and this is confirmed when a
hammer reversal pattern is formed.
Your long entry point is the high of the reversal bar.
Your stop is the low of the reversal bar. Your target is
the last swing high. (Fig 3-pg18)
The Dark cloud (1st image, bearish) and Piercing
pattern (2nd image, bullish) are similar to the engulfing
pattern except the bar doesn’t quite close out to
envelope the entire body of the previous bar, but it
must close at least 50% of it.
Once the price has closed above the upper level of
the range, you can begin active trade management such
as raising your stop to break even. (Fig 4-pg18)
Longer-term charts
The pattern doesn’t have to be traded on the
relatively short-term 15 minute charts. Anyone with a
full-time job can trade longer-term candlesticks such as
daily or 240 minute (4 hour) charts.
Hammer and Hanging Man
EUR/USD daily chart
In Fig 5 you can see an example of the pattern on
the EUR/ USD exchange rate on a daily chart. Take a
moment to observe the pattern and see if you can work
out how it progressed.
The Hammer and Hanging man are candlesticks
with long, lower shadows and small, real bodies. The
bodies are at the top of the trading session. This pattern
at the bottom of the down-trend is called a Hammer. It
is hammering out a base.
Here’s how the trade worked out.
1 – We got an Insider bar (Point 1.).
2 – Mark the range (High and Low) of the bar prior to
the inside bar. This is our breakout range.
3 – The price breaks out of the range high, but it is a
fake. We also get an engulfing reversal pattern. Our
entry is a short below the low of this reversal bar.
(Point 2).
4 – Our short is triggered and once the price gets to the
low of the range you can start active trade
management such as taking 1/3 profits here.
5 – Our target is the last swing low (Point 3).
The Star Patterns
Star patterns involve a bar gapping away from the
previous bar and not touching the previous bar’s
opening or closing level.
Four Hour chart GBP/USD
In Fig 6 you can see an example of the pattern on
the GBP/ USD exchange rate on a 4 hour chart. Take a
moment to observe the pattern and see if you can work
out how it progressed.
The Pattern in Action
Let’s have a look at a trade using a 15 minute chart
on the GBP/ JPY (Fig1-pg18)
Here’s how the trade worked out:
Firstly, we get an inside bar as noted above. The
next step is mark off the high and low of the bar
previous to the inside bar. This is the ‘range’ that we
wait for a breakout of.
1 – We got an inside bar (Point 1).
2 – Mark the range (high and low) of the bar prior to
the inside bar. This is our breakout range.
3 – The price breaks out of the range high, but it is a
fake. We also get an inverted hammer reversal
pattern (Point 2). Our entry is a short below the
When the price breaks out from the range, we are
looking for a fake breakout and a reversal pattern to
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Fig 1
Fig 2
Fig 3
Fig 4
Fig 5
Fig 6
low of this reversal bar. (Point 3)
4 – Our short is triggered and once the price gets to the
low of the range you can start active trade
management such as taking 1/3 profits here.
5 – Our target is the last swing low (Point 4).
trade short-term moves on the 2 minute chart, or if
you don’t have time be in front of your computer, you
can trade the longer-term moves such as the daily or 4
hour charts.
The pattern can be traded in isolation, but is best used
as part of an overall strategy. For example, if the general
trend leading up to the pattern is down, then you can be
more confident that any breakout of the highs will indeed
The bottom line
There are many ways to trade this pattern. You can
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Overwhelmingly, the ‘Money’s In the List’ theory
works almost contrary to how many real-life traders
operate, especially off the Internet. On the high street,
for example, most traders wait for visitors to call and
buy something, and once money changes hands buyer
and seller may never meet again.
be a fake and once the price has made this move it will
continue in its previous direction.
If you have any questions about this strategy, please
feel free to contact Phil Newton directly via his
website http://www.trading-strategies.info.
If you are interested in getting more insights into
financial trading take a look at Dave Evans’s What
Really Profits. Just go to the online report here:
http://www.whatreallyprofits.com
The end result is a great deal of money being lost
by failing to turn first-time customers into regular
buyers potentially for the lifetime of a marketer’s
business existence. This process is often referred to as
‘back end selling’.
Unfortunately, just as much or even more money is
lost by online sellers, on eBay for instance, and others
promoting affiliate products or selling their own digital
products at ClickBank and other online market places.
Avril’s Tips for Online Success
Yes, You Can Build A
List Of Hungry Buyers
If You Follow These
Simple Techniques
‘Back end selling’, for our purpose, involves getting
buyers and enquirers to provide their contact details
and permission for you to send them advice and
product updates and invitations to buy more of our
products over the months and years to come.
I
t’s no secret that building a prospect list is the
number one challenge for anyone wanting to succeed
online. Much as I’d like to give you a ‘magic formula’,
unfortunately, there’s no single solution. Over 10 years
working for myself and others online it’s clear that you
must use a range of approaches. This can put many
people off. But with a little persistence and a handful of
proven methods I am confident that anyone with a bit
of determination can build a potentially profitable list.
Let the following scenario explain how this
technique works, based on businesses selling virtually
any product, on or off the Internet, in this case using a
primarily high street-based seller of designer lingerie
as our example.
For this illustration, imagine a caller buys two or
three hundred pounds worth of lingerie, and instead of
handing over the goods and bidding the customer
goodbye forever, the seller wonders how best to sell
more lingerie to his visitor. How can he accomplish
that objective?
Now I am not proud to admit, but I once told eBay
Confidential editor and all-round home publishing
clever-clogs Avril Harper that I didn’t believe the
Internet is where real money could be made. This was
back in 1998 when she had already moved all her
efforts away from direct mail and online. Six months
later and I was a convert. Since then Avril has been
quietly plugging away, perfecting small and easy to
implement strategies for building her prospect lists. And
by a very happy coincidence she emailed me recently
and asked if WRMM readers would be interested in
what she has learned. Of course, I didn’t turn her down
this time – what you are about to read is a never-seenbefore report on her list-building techniques. In fact, it
is so comprehensive that there’s no way I could run the
whole thing in this issue, so at the end of the article
you’ll find details of how you can download the entire
report for free. So take it away Avril...
Well, for starters he could increase the visitor’s
spend in the early and distant future by asking that
person to add his name and address to a postcard for
entry to a free draw or to receive VIP discount tickets
to a forthcoming lingerie party the seller has planned.
Alternatively, our seller could add a compliments slip
to product packaging inviting buyers to join a private
members’ website offering discounts on all future buys
on or off the Internet. Or he might put a low cost
promotional gift into all product packaging, such as a
make-up case with his website address engraved on the
clasp and a label mentioning discount products
available online.
Once he has those contact details and, as long as he
abides by data protection and email processing rules, our
seller can contact list members at regular intervals to
promote new designs or preferential customer sales, to
market lingerie by post or to encourage visits to his eBay
shop selling items at a discount on high street prices. For
please turn over
‘The Money’s in the List’ is a term you’ll hear often
and which typically refers to the practice of growing a
database of potential buyers for products you might
promote today, tomorrow, and for the foreseeable future.
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our fictitious seller the money really is in the list!
but they prefer to order later from the privacy of home?
‘The List’ is the prized possession of many offline
sellers, on the high street, or working by mail order
and direct mail, with contacts gleaned from newspaper
advertising, for example, or by renting other firms’
mailing lists.
Or maybe your product is close to what your
contact is desperate to buy but not quite close enough.
That person may want a different colour, for example,
or a different size, or perhaps he or she doesn’t trust
you yet and prefers to learn more about you before
handing over their hard-earned cash.
Increasingly, however, the most profitable lists are
probably those grown and subsequently used online, on
eBay for instance, or Squidoo, where overheads are
low for locating and subsequently targeting hundreds
of thousands or even millions of potential buyers
literally in seconds.
Whatever the reason people don’t buy right away,
it’s safe to say if you don’t take their contact details
you’ll never hear from them again. And because a large
proportion of those people might otherwise become
repeat, high ticket buyers, it’s a good idea to get those
people on to your mailing list, alongside buyers, to
tempt a purchase some time soon.
As online sellers, working on eBay, for example, or
promoting affiliate products through ClickBank or other
Internet marketplace, our main aim should be to get as
many people as possible on to our list to hopefully buy
from us today, tomorrow, and for the foreseeable future.
That question of not trusting unknown sellers is a
good reason for growing a list to generate confidence,
which the honest trader does by offering advice and
information as well as providing free samples of paidfor products, in most cases to narrow the gap of
uncertainty for enquirers and eventually get them to buy.
In most cases this is best done by offering a free
report or newsletter followed by regular emails
offering advice and information designed to grow
loyalty between buyer and seller, before finally
introducing emails inviting list members to purchase
various appropriate products and services.
Regardless of what you’ll be selling or who your
potential buyers are, the first, most essential
step to growing a profitable list is to design a
mechanism by which people will sign up to access
your chosen incentive.
I say ‘appropriate’ because the incentive to get
people to sign up to your list must be related to
whatever goods and services you want those people to
buy. So if you’re promoting books about making
money on eBay, you’d probably offer a newsletter
about making money on eBay or a report providing
similar information.. Or you might advertise free
reports about Forex Trading, for example, or dog
training, then later promote ClickBank and other
affiliate products on those same subjects.
That is normally done by creating an Internet
‘squeeze’ page, so-called because it ‘squeezes’
personalinformation from your potential customers,
and you must also organise a system to ensure those
people receive your incentive.
With squeeze page and incentive in place, the next
most important step is to drive traffic to your sign-up
page and, unlike squeeze page and incentive which can
be a one-time task taking just minutes, driving traffic
must be a never-ending process.
Hopefully, you would not offer a newsletter or free
report about getting married in Hawaii to people
seeking advice for getting rid of stains from a handwoven carpet, and you probably wouldn’t promote a
newsletter about coping with bereavement to people
seeking treatment for alcohol addiction.
Squeeze pages and incentives come in all shapes
and sizes, sometimes where growing a mailing list is
the sole purpose of squeeze page and incentive,
sometimes where those two elements are just a small
part of an overall business set up.
Importantly, it isn’t just buyers you can add to your list,
although a spenders’ only list is usually most profitable
and the only one many marketers will contemplate.
The process of signing up and receiving the free
incentive also takes many different forms, where you
could, for instance, find sign-up boxes used to generate
names before site visitors download their free report, at
other times names are only gathered once someone
downloads and begins reading your report. I’ll cover
pros and cons of various name-gathering options later.
But what of people merely enquiring about your
product today, people who might become customers
once certain hurdles are overcome which currently
prevent them from buying?
What if, for example, they are short of cash and
unable to afford your product until their next pay day;
what if they’re at work when they read your sales letter
Let me give you a few real-life examples based on
my own Internet sites.
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I don’t want to confuse you here, but I probably
Illustration One
will do all the same, when I tell you there’s no way to
know which is the best list-growing option for you to
use at any point in time.
Much of the physical process of list growing
depends on what you are selling, or what you
ultimately intend to sell, and the only effective way to
decide what is best for you across the whole gamut of
gathering names and offering incentives, also
processing emails, is to test and keep on testing and
use whatever system or systems prove currently most
beneficial for your business.
At my main website – www.avrilharper.com – the
sign up box sits alongside other features such as
available products, newsletter, articles, and so on. When
people enter their email address to my sign up box they
receive an email asking them to confirm agreement for
me to email them, then subsequently another email tells
them where to download their free gifts.
To add to the confusion, I should tell you it’s
sometimes better not to grow a list at all depending on
what products you intend to promote where often selling
products off-the-page will attract higher profits without
ever knowing your customer’s name or address.
For example, if people are likely to buy from you
just once or twice, I personally sell my recommended
products directly from the advertisement (‘off-thepage’) without ever gathering names. That’s because
it’s probably a waste of time and money growing a list
of people wanting an eBook to help cure acne or warts,
for example, who once they purchase a suitable
product may never buy from me again.
I tried making the signup box the solitary feature of
my site’s home page and found little difference between
the number of people joining my list to those joining
from the site in its current format as shown in
Illustration One. So I decided to make my signup box
just one of several elements at my site which means I
not only get new list members each day, but I also
encourage a few off-the-page buyers also.
More than this, most people with urgent needs and
major problems want quick solutions; they want to buy
today, not tomorrow or next week, and this makes
them reluctant to join a mailing list that might benefit
them one day, and then again it might not!
Illustration Two
Presented with a mailing list that might one day prove
helpful, most people will leave and look for someone
else from whom to make an immediate purchase.
For me, the only profitable reason to grow a list is
for non-urgent products and products a sizable
proportion of customers buy on a regular basis, such as
business opportunities, collectables, pet food, golf
balls, holidays, and so on.
All this talk of different ways to gather names,
different incentives to use, different methods of driving
traffic to your squeeze pages, might sound confusing
for newcomers, but be assured it is just as confusing
for the most experienced marketers, none of whom
really know for certain which is THE best way to grow
or use their mailing list.
At www.resell-rights.net the sign-up page is the sole
purpose of my home page, mainly because I want to
grow a big list of people who might circulate my resell
rights products (which they get free) and thereby
generate viral traffic back to my sites.
Like the sign-up box in Illustration One, once people
place their email address in the sign-up box, another
email asks them to confirm agreement for me to
communicate with them in future and a second email
tells them where to go for their free gift.
For all of us, newbies and old hands, there is just one
way to make the mailing list business work, and that is
to make a plan and stick to it and do not worry whether
you’ve made the right choice about size of sign-up box,
please turn over
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an autoresponder message revealing how the product
will be delivered.
• Add a compliments slip to outgoing packages inviting
buyers to join your mailing list for a free report or
discounts on future buys.
• Add a signature file to your outgoing emails to eBay
buyers and enquirers, inviting people to join your list,
but do not mention your list or outside sales in
communications within eBay or you could get
expelled from the site. First-time communications
between eBay buyer and seller take place inside eBay
with duplicate copies to both parties’ standard email
accounts which can be used to solicit sign-ups.
• Encourage visitors to contact you by phone if they
have questions which you answer and at the same
time offer them a free gift or newsletter. Make it look
like customer care is a big priority, which it should be,
even though your prime motive is growing your list!
You are allowed to add your email address to listings
to answer questions but not to solicit sales outside of
eBay. Offering a free incentive through eBay is not
the same as soliciting a sale through eBay!
type of free incentive, methods for generating traffic.
Just accept you can not do all things to suit all people,
not properly at any rate, so once you’ve made your plan
you must follow it through and make notes about
changes and ideas you might test later.
There are lots of choices to make, lots of techniques to
learn, and lots of money to make. I will include as many
choices and techniques as possible in my report.
To benefit my readers, very soon I’ll reveal my own
personal preference for growing and using a mailing
list. It’s a system I know to be effective and profitable,
and not at all complicated or confusing.
But, just because I may not include techniques
you’ve heard about elsewhere, this does not mean
those other techniques are not profitable; it just means
I may have already used those techniques and found
them less effective than others featured in my report, or
perhaps I haven’t tried some techniques at all but
might very well try them some time soon.
Before we begin, let me reveal a few of very many
ways and reasons to grow a list, on and off the
Internet, purely to whet your appetite for the amazing
voyage of discovery ahead.
N.B. In all the above eBay-related cases your free
report might introduce a subject for which a high
commission product exists outside of eBay and which
proves popular with your readers and makes good
profits for you. So you might, for example, offer a free
report about unusual crochet techniques, or how to take
care of ageing pets, and in the back of the report you
list products like crochet cotton or crochet patterns in
the one instance, and healthy food for dogs in the other.
How To Create A
Profitable Mailing List
There are many ways to grow a list with many very
different objectives in mind, a number of which we’ll
discuss later.
If your recommended product makes sufficient
money for time and effort involved, then you choose to
either continue without making changes to your
newsletter or follow-up, or you might test for
potentially more profitable back end products.
For now, let me give you just a few examples which
we will develop later in this report.
1) Grow lists on eBay
• Use eBay’s newsletter option to grow a list offering
advance warning of discount sales and special offers.
You’ll find the appropriate link to start your list
inside your eBay account. Although largely restricted
to promoting your eBay listings, you can link to
outside eBay pages offering more information about
your eBay products (within eBay’s rules), alongside
details of a free report to join your outside eBay list
(as long as no paid-for goods are featured).
• Place eBay Classified Ads offering a newsletter or
free report about products you might ultimately sell
to your list. You must put a price on your product,
even 1 cent, but you do not have to take payment.
Include a sign-up box or email address inside your
Classified Ad and get people to confirm agreement to
join your list (called double opt-in), follow up with
If back end sales are poor and not worth time and
effort involved, then you either scrap the report and
create new ones for altogether different product types
or you try to make the report more profitable by
amending your recommended products.
2) Grow lists through article
directories, squidoo and other social
networking sites
• I recommend you try the reverse engineering article
marketing technique you’ll often find me writing
about. In my case I visit article directories like Ezine
Articles (www.ezinearticles.com) and search for
articles having received the most visits and having also
been published the most times on other publishers’
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As a side issue, I’ve learned that emails designed to
promote a specific book prove more profitable with the
book mentioned at the very top of the email as well as
at the end, and not listed solely at the end where it
works more like an afterthought than a genuine attempt
to sell to your readers.
websites. You’ll discover some articles, literally just
days old, have been viewed several thousand times
with a large number of visitors to the article in the
directory also clicking through to visit the article
writers’ websites. Now all you do is to write articles on
similar subjects to those proving most successful with
readers and publishers, then create a resource box that
tempts your readers to click through to your website
featuring your squeeze box and for them to ultimately
sign up to your mailing list. Writing similar articles to
directories’ best performing articles takes as much time
as writing articles without reverse engineering your
subjects and can fetch 10 or 20 times as much traffic
as articles without such research.
This is how my follow-up promotional emails
typically begin with the title of the product I am
promoting listed at the very top of the email and an
active link just below taking visitors directly to my
sales page, like this:
#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~
MAKE MONEY TEARING UP OLD
BOOKS & MAGAZINES
As you’d expect, I normally research other people’s
articles for subjects for which I intend to grow a
mailing list, in my case usually about eBay or Internet
marketing, canine health, and making money from
writing. But I have also grown mailing lists for
subjects I’ve never considered writing about purely to
share heavy traffic going to other writers at major
online article directories. Recently, for instance, I
noticed huge numbers of people reading articles about
tattoos, in response to which I created a site about
tattoos and grew a mailing list of people to contact
every time I added new articles to the site. My
intention, which proved very effective, was to generate
commissions from visitors clicking on AdSense
promotions at my site or buying ClickBank eBooks
about tattoos. My site is still very young indeed, and I
only have seven or eight articles about tattoos
uploaded to article directories, but even so, just one
email to my list about new articles at my own site is all
but guaranteed to earn me 50 or 60 AdSense dollars
and more as my mailing list continues to grow.
• Another personal favourite list-building technique is
based on creating eBooks by writing them myself, or
developing them from private label rights articles on
subjects as wide ranging as making money from
AdWords to preventing children being bullied at
school. I add half the text to an eBook and the other
half I rewrite as articles to generate traffic to my
squeeze pages. Those articles go onto article
directories and sites such as Squidoo and other social
networking sites, which are popular with search
engines and help grow traffic to my squeeze pages.
Then I take the first chapter from the eBook which I
save as text and chop it into six to ten parts to use as
an email course for people who join my list. Each
email ends with an invitation to purchase the full
version of the book which I normally promote
through ClickBank.
http://www.magstoriches.com
#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~#~
• One of my favourite ways to grow a list – or even sell
directly off the page – and thereby collect names of
enquirers as well as buyers, is to choose ClickBank
vendors offering promotional email articles or letters
for their affiliates, as well as product illustrations. I
add text and illustrations to a simple one page website
with an order button containing my affiliate link
featured several times down the page.
Once a visitor sees the link three or four times, he
has usually made a definite decision to buy or not to
buy on this occasion. If he wants to buy he will
probably click to visit the sales page long before he
reaches the bottom of my own page. If he doesn’t want
to purchase right away I get them to join my list for
more information instead by adding my sign-up box at
the end of my one page website.
Once people order they are added manually to my
mailing list (by sending just one email asking them to
sign up for free reports) and essentially I tell them I am
mailing them one time only and they must sign up to my
list to receive future free gifts. Those who don’t buy on
their first visit usually sign up to my list and subsequently
receive seven or more emails giving information about
the product along with an invitation to buy.
Hungry to find out more?
I’m just scratching the surface here. If you want to
find out more – including my number one favourite list
building technique, then you can get my full report
FREE by going to
www.canonburypublishing.com/listbuilding – it
includes full screenshots of how to build a simple one
page squeeze page plus plenty of other tips and tricks
please turn over
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for building your list.
sadly an awful lot right now.
Business Blueprint: House
Clearance Business
Two good reasons why this opportunity
is worth looking into
Like I said, this business offers a two-tiered profit
opportunity:
Two Proven Ways to
Make Money & Source
Products Ready For
Resale Through Other
People’s Unwanted Junk
Firstly, you can get goods for free! You see, when
you carry out a house clearance you don’t usually pay
for the things that you clear from the house. Part of your
payment is reselling the things that you take away for
nothing. So it can be a win-win situation for everyone.
You can get some really interesting pieces too.
Things that you are unlikely to find elsewhere. House
clearances can be a real treasure trove of items you
won’t find in any wholesaler – some older, some newer,
but always including unusual, one-off items. You might
even get some reasonably valuable antiques and
collectables. You can resell these things for a profit.
H
ow would you like a source of products that costs
you absolutely nothing? That’s right, absolutely
zilch. Things that you can resell for a profit. And not
only that – but your customers will actually PAY you
to take them away as well! It sounds unlikely but it
isn’t. It’s actually two very clever businesses in one.
Secondly, you get paid for your services as well!
Regardless of whether there are a lot of items you can
resell, just a few, or even none, you get paid for your
work in clearing the house – good money for a very
useful, much-needed service.
This opportunity is… house clearances. They’re
well worth a look if you want to start a lucrative small
business, or just make some extra cash. I’m going to
tell you everythingyou need to know.
Plan A: A simple way to benefit from
house clearances
What are house clearances?
You might already have an idea what house
clearances are. Often house clearances are needed
when someone dies. If their relatives don’t want or are
unable to sort through their worldly goods they’ll
usually call a house clearance company in to do the job
for them. While it’s sad for the bereaved it needn’t be
sad for you if you don’t know the people involved.
Apart from a source of goods for your business you’ll
be providing a much-needed personal service.
In this blueprint I’m going to tell you about two
methods of benefitting from house clearances. This first
method is for you if you want a smaller involvement,
and don’t necessarily want the work involved with
clearing whole houses. With this method, your products
won’t come free but they can still be very cheap. It’s
also a very good way of testing the market.
To get started, simply contact all your local house
clearance companies. You can find them in Yellow
Pages, which is also available online at www.yell.com.
In actual fact house clearances aren’t always
connected with deceased estates. They are sometimes
needed with rented properties when, for whatever
reason, the tenant disappears and leaves their
possessions in the house. Quite often if someone is
moving house (maybe downsizing, which is very much
in fashion in the crunch), moving into a residential
home or emigrating they simply can’t be bothered to
sort through all their old stuff. So they call a house
clearance company in to do the job for them.
Tell these people you’d be interested in having first
refusal at buying some of the things they get from their
house clearances. A good idea is to choose a category
that you’re particularly interested in – like clothing,
ornaments, sports equipment or collections.
You might wonder why house clearance companies
don’t sell all these things themselves. Well, a few of
them will. But mostly, due to the volume of stock, they
can’t handle, sort and list everything themselves.
They’d much rather take a few quid for something they
don’t know much about in a job lot than go to the
trouble of selling it all off individually.
Plus, once you get started in house clearances you’ll
find many more bigger and better opportunities open
up. As well as houses you can also do clearances for
offices, shops, restaurants, pubs, factories and all kinds
of commercial premises. This can include clearing
businesses which have gone bust, of which there are
Also consider auctions: House clearance contents
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ads in the small ads columns. The ‘Household
Services’ or similar is the best place for these ads.
sometimes turn up at local auctions. So trying there
can be an easy way of finding these items. (Although
one snag to this is that you’ll usually end up paying a
bit more.)
Window cards. Post up window cards in local
shops. They’re cheap, but remember to place lots of
cards if you want to get a good response.
You can then sell these items using whatever
methods suit you – such as eBay, car booting or the
small ads. More about using these methods later.
Leaflets. You could try a leaflet drop in the areas
you wish to cover. This is best for part clearance jobs –
more about these later.
Plan B: Setting up your own house
clearance business
Yellow Pages. This is the first port of call for many
people needing these kinds of services. So get an ad in
there as soon as you can. There is a dedicated section
in the directory – ‘House Clearance’.
This option is for you if you want something bigger.
This method is to actually offer your own house
clearance service. It’s still a business you can run from
home, operating as and when you want. You can
operate it as a part-time sideline or as a bigger fulltime business.
The direct approach. You will probably find it a
good idea to do some direct marketing initially. Send
sales letters to those businesses who might need your
services, or who might be willing to recommend you to
their customers.
Here’s what you’ll need to get started:
Transport. You will need a large van, or perhaps a
car with a trailer, to shift the goods you clear around.
But you won’t need it full time so don’t go to the
expense of buying anything when you first start. A
good idea is just to rent a large van as and when you
need one – lots of van hire companies have special
rates for weekends or overnight hires.
Letting agents can be a very good source of
business. They may often be left with rental properties
where the tenant has abandoned the contents and will
need to arrange a clearance for their landlords. Estate
agents can also be good to know. Although they
probably won’t use your service themselves they may
have customers for whom they are selling a house
which needs to be cleared. It can be worth telling local
solicitors about your service as they might have clients
who need you. But check first – only those who deal
with wills, probate, etc., are likely to be interested. If
there are any accountants or insolvency practitioners in
your area who deal with business liquidations then
send details to them too.
Help. You’re also going to need some reasonably
strong helpers to help you with most jobs – especially
as it’s likely to involve shifting furniture in many
cases. Again, however, you won’t need any full-time
staff. Part-timers will do. Also ask friends and relations
if they’d like to help out for some extra cash.
Good Tip: Look in your local small ads for ‘man
with van’ type ads. You can often get transport and
labour together for a very reasonable all-in hourly rate
this way.
*** Ready to use sales copy. We’ve had our
writers put together some copy for an ad, or leaflet,
plus copy for a direct sales letter you can use to get
this business up and running. If you’d like a copy just
go to www.canonburypublishing.com/ clearance and
download it.
Storage. Depending on the size of jobs you’re going
to need some storage. A garage would probably be OK
for flats and small houses for anything bigger look for
rented space. Self-storage units tend to be a bit pricey.
So see if you can track down any local businesses with
spare warehouse space that you could rent a corner of.
Many smaller businesses have spare space right now
and might be interested in some extra cash.
Full and part clearances. When advertising your
business it’s a good idea to mention that you do both
full and part house clearances. This way you will get
enquiries both from those who want an entire house
clearing and those who just want to dispose of a few
bits and pieces. The part clearance service is simpler,
and is a good way of widening your market and
building up your experience when you first start.
Finding customers for house clearances
This is the kind of business that you can operate
locally, in your own town or city. You won’t need to
travel all over the country. Here are what I think are
the best ways of bringing in the business:
Dealing with customer enquiries
When enquiries start to come in you need to work
out a price for the job and make arrangements with the
customer.
Local newspaper ads. Put some regular classified
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Here’s how house clearances usually work: You
agree to clear the possessions from the house and can
keep what you take. This can include all furniture,
furnishings and effects in the property – right down to
the carpets. Then, you give the property a quick clean
and leave it tidy.
– or a Constable in the loft that they happen to have
overlooked. But be prepared just in case it does.
Quoting a price for the clearance
There are various ways of pricing for a house
clearance service. Some house clearance companies
offer to clear for free. Their payment is the profit they
make on things they can resell. But most companies
charge a fee. This covers the cost of disposing of those
things that don’t have any value.
If the job is a full house clearance then you clear
absolutely everything. If it is a part clearance you clear
just those items that are unwanted.
Always go and view the property to be cleared
before you give the customer a price. It’s very difficult
to give accurate prices over the phone. This way you
can assess the work needed, the approximate value of
what you can sell, the cost of disposing of what you
can’t sell and then work out a fair charge.
Typical charges are as follows:
• £200-£300 for a 1/2 bed flat or small house.
• £300-£400 for a 3/4 bed house.
• £500+ for a larger house.
If the house is especially cluttered you may need to
charge more.
Important. Always check first that the person who
calls you in is actually entitled to clear the house, eg. if
someone has died that they are their next of kin. If
you’re in any doubt ask for details of the solicitor who
is dealing with the will and double-check.
(It is a good idea to check with other local house
clearance companies to get an idea of what prices are
charged in your area.)
Here’s how to work out the minimum price you
should charge:
Also, when you’re dealing with the customer find
out, discreetly, if they are a recently bereaved relative
or friend. If so, remember that having to arrange a
house clearance can be very upsetting for them. Try to
be as sympathetic and understanding as possible.
• Cost of doing the job – van, labour, storage,
disposal charges: £
• Less, likely proceeds from sale of items: £
• Plus, your profit margin required for the job: £
• Equals your minimum quote for the clearance: £
Dealing with items of sentimental value. When
quoting for a clearance, particularly in a property
where the owner is deceased, it is not unlikely that
there will be items with sentimental value to friends
or family. In other words, items that are of no
monetary value but which family and friends may wish
to keep. They can, of course, keep whatever they like.
But it is essential that they tell you about these at the
quoting stage.
Of course to some extent this is a guesstimate and
accuracy will come with experience. Initially it is best
to overquote rather than underquote. You certainly
don’t want to make a loss on the job.
Doing the house clearance
Here are some tips for doing each job, which will
help it run more smoothly and also maximise your
earnings from each clearance:
Items of sentimental value should, ideally, be
removed before you begin your clearance. If not
should they should be clearly tagged to show that they
are to be left in the property.
• A professional approach is very important, especially
if you are dealing with a deceased estate.
• Arrange a date/time and stick to it. Reliability is
important – it’s possible a new owner or tenant
might be waiting to move into the house the same or
next day.
• Get the keys and written permission. If the house is
empty try to get the keys the day before. In these
cases it can also be a good idea to get a letter of
authority from the customer – just in case the
neighbours become suspicious.
• Rented properties. If the house is rented rather than
owner-occupied find out if any fixtures and fittings
(eg. carpets, kitchen appliances, etc.) belong to the
Dealing with items of very high value. If, when
quoting for a job, you notice an item that is obviously
of very high value then it is best to tell the customer
now. You don’t want to be accused later of charging to
remove a very valuable item and making a less-thanhonest profit on it. If this happens, tell the customer
that you believe the item could be valuable. Suggest
they send it to a suitable auction house in order to raise
the best price.
In reality this won’t happen very often. Very few
people have a valuable piece of Chippendale furniture
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landlord and so shouldn’t be removed.
• Work out the easiest access arrangements. This can
save you hours of work. If necessary ask if parking
spaces can be suspended.
• Be systematic. Start at the door you are going to
remove items from and work outwards.
• Use a ‘traffic light’ tag system. For example, tag items
to be left with a red tag, items to be removed and sold
with a yellow tag and items to be recycled with a
green tag. Everything else is rubbish for disposal.
• Items to be disposed of as rubbish may be dismantled
or broken up if they are large. Some items may have
a spare parts value.
• Be very careful not to damage the house itself when
clearing items.
• Leave everything clean and tidy. Vacuum carpets,
mop hard floors and give kitchens and bathrooms a
quick once-over.
• Garages, gardens and garden sheds. Ask your
customer whether these should be cleared or not. As
they can often involve a lot of extra work you can
charge extra for these.
transporting usable goods for resale.)
Hazardous items. Note that fridges and freezers
need to be disposed of to specialist facilities and you
should not agree to remove them. The customer’s local
council will collect these free of charge on request.
Asbestos or unknown chemicals shouldn’t be touched.
Tell the customer they will need to call in a specialist
disposal firm.
Special requirements for probate. If you are
clearing a house for a deceased estate then you may be
asked to prepare a list of items cleared together with an
estimate of their value. This is usually for inheritance
tax purposes. You can charge an extra fee for
compiling this list. Normally it is only necessary to
state a very approximate, nominal value for the items.
Selling on your goods... maximising
your returns
As I said earlier, one of the main benefits of
running a house clearance business is that some of the
items you clear will be resaleable. You can sell these
on for the best price you can get, so making an extra
‘accidental profit’ in addition to the money you make
for doing the clearance itself.
Remember to check everywhere. Sometimes the
most interesting items can turn up in the most
unexpected places and won’t always be obvious. Don’t
forget to check the attic or loft, cellars, kitchen
cupboards and fitted wardrobes too.
In this section I will look at what I think are the
best ways to sell on house clearance goods:
Disposing of unsaleable items. In any house
clearance there are bound to be things that you can’t
resell. So what do you do with them?
Yard/garage sales. A quick and easy way to raise
cash for lower value items, although probably better for
the summer months only. But remember to be tactful. If
you are clearing a deceased’s property a garage sale on
those premises might not be appropriate.
Charity shops and jumble sales will usually be
glad to take lower-value items that aren’t worth your
while reselling but which may have value to them.
Some areas also have ‘freecycling’ schemes where
you can give unwanted but still useful items to
members of the scheme. Ask your council if there is
such a scheme locally. Lastly, try to be
environmentally-friendly and pick out what you can
(such as metals, plastics and textiles) for recycling
rather than just taking it to the tip.
eBay. This is probably one of the best ways to
dispose of house clearance items – and this could be a
dream source if you’re a keen eBayer. A lot of eBayers,
especially PowerSellers and dealers, source some of
their stock this way.
eBay is especially good for anything old, unusual or
with collectable interest. Use the auction format and
hope that buyer curiosity will drive the bidding up. It
isn’t so suitable for large items, which might involve
shipping problems and costs.
Most clearance companies impose a limit on the
amount of rubbish they will remove from a house for
the agreed fee. This is normally 1.5 tonnes. If
additional rubbish is removed you can charge extra.
A few tips: For anything you’re thinking of
selling on eBay take a few pics before you remove
the item from the house. It is much easier than once
the item is in storage. Don’t describe the items as a
house clearance item – there’s no reason for your
bidder to know, and it may deter bids and reduce
the value if you say so. Lastly, in the case of smaller
and lower value items, put them together in a lot to
Waste carrying regulations. Bear in mind that as a
trader you will probably need to pay to tip unwanted
goods and might also need a Waste Carrier’s Licence
to transport it. Check with the Environment Agency.
Tel. 08708 506 506. Website: www.environmentagency.gov.uk. A Waste Carrier’s Licence currently
costs £152. (You don’t need a licence if you are
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make them easier to dispose of and also achieve higher
final values.
Good finds to look for
This is what I think is one of the most exciting
aspects of house clearances. They can be a treasure
trove of great products. But, as well as the more
valuable things there’s bound to be a certain amount of
junk and bric-a-brac of modest value. You’ll need to
try and spot things that will sell for the best prices.
Plus, of course, things that don’t need too much
storage space, and which won’t pose too many
handling problems. Here are my thoughts on some of
the most resaleable products to look for:
Car boot sales and Sunday markets. Car boot
sales are a quick, cheap way to sell house clearance
goods. They’re especially good for low value products
that people buy on impulse – and things that aren’t
good enough for selling anywhere else. For example:
Clothing. Kitchen equipment. Household goods.
Household textiles. Ornaments. Garden equipment.
Small tools. Toys. Books. Occasional furniture.
Bicycles. Videos, CDs and DVDs.
To find out about car boot sales here’s a handy free
directory listing lots of the big ones:
www.carbootjunction.com.
• Clothes. Either nearly new, good quality clothes in
good condition – or vintage/retro pieces.
• Collections. Is there a collection of stamps, coins,
medals, badges, mugs, thimbles or whatever?
Auctions. One advantage of an auction is that you
can turn items into cash very quickly indeed, often
within a few days. You might also make an unexpected
profit, by selling something for much more than you
thought it would be worth.
• Jewellery. You probably won’t get any expensive
gold, silver and diamonds but good quality costume
jewellery is a good find.
• Antiques and curios. Anything old and rare is great
for a resale profit even if it’s not a genuine high value
antique.
Make sure you choose the right kind of auction: If
the item is an antique or, for example, china, glass,
silver, brass, a painting or print, or good quality
furniture you need an antiques or fine arts auction. In
most cases the auctioneers will be glad to give you an
idea of whether your item will sell easily and an
estimate of value before you enter it. General household
contents – like electronics, electricals, bikes, cars,
computers, home office equipment, modern furniture
and so on need to go to a household contents auction.
• Arts and crafts. Paintings, prints, sketches,
sculpture, wood and metal craft, models, ceramics,
pottery.
• Sports equipment. Particularly golf clubs, ski
equipment, riding tack, camping equipment, fitness
equipment, bicycles.
• Musical instruments. Small musical instruments like
guitars, trombones, wind instruments, drums, etc.,
can be surprisingly valuable.
Auctions that attract the public, rather than the
trade, are best of all since the public will normally bid
more if they take a fancy to an item. Check into
seller’s commission before you sell, as this can cut into
your profits. Set a lowish reserve – just enough to
cover costs. Lots like these attract more interest, more
bids and often achieve higher selling prices as a result.
You really don’t want to be bringing any of your goods
home again – far better to move them quickly and
concentrate on the next house clearance.
• Vinyl records. Can be sought after by collectors.
Check prices with a trade guide before reselling.
• Collectables. House clearances are a rich source of
things like – commemorative mugs and plates, bowls
and pots, teapots, candlesticks, figurines, clocks,
trophies, silverware, glass, brass, pens, lighters, oil
paintings, pastels, water colours, sketches, old toys,
dolls and bears in good condition.
The small ads. In local newspapers, magazines and
online ad magazines. Simple and cheap. Good for
reselling larger furniture, carpets, computers, electrical
appliances, beds, cars, vans and bicycles, etc.
• Paper ephemera. Newspapers, magazines, comics,
postcards, photos, old bills, maps, advertising
literature. Look for material with interesting pictures,
articles and ads which you can cut up and put in a
simple frame for resale.
If possible, use the free ads magazines and
websites. This means that the full selling price of
whatever you sell is profit. Here are some free ads.
places to try: Craigslist at www.craigslist.co.uk.
Gumtree at www.gumtree.com, Loot at www.loot.com,
Ad Trader at www.adtrader.co.uk.
• Tools and equipment. Complete tool kits, individual
tools, power tools, DIY and gardening equipment.
You might even find some really old tools that have
collectable interest.
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• Kitchen equipment. Newer equipment that still has
Selling on eBay
plenty of life, or old equipment with collectable
interest.
Yes, There Really is a Big
Market for Macabre and
Criminal Ephemera
• Computers and peripherals. For resale complete or
as spare parts. Be sure to check what’s on the hard
drive before selling it on.
• Disability aids. Wheelchairs, walking sticks and
other living aids. Be sure to check that these aren’t on
loan from the local hospital!
A
ll that talk of murder earlier in this issue reminds
me of a customer I met often at flea markets and
collectors’ fairs in the mid-1970s.
• Books. House clearances are a really great place to
find second-hand books – anything from rare old
editions to newer but still valuable reference and text
books. You could resell them on Amazon, which is
also a good place to check used book values.
Of many thousands of collectors and dealers I
encountered all those years ago, this particular man
stands out for one main reason, namely his interest in
collecting suicide notes and execution notices.
• Cameras. Old and new, including digital cameras,
camcorders and good quality SLR cameras.
Telescopes, binoculars and microscopes.
I have to confess, the first time he asked if I stocked
those items, I thought he was joking, or perhaps he was
mad. I really never expected suicide notes and
execution notices to pop up in profusion at any of the
auctions I visited then or now.
• Cars and parts. Modern or classic. You might even
be able to source a complete car at an attractive price
this way.
But this man had more than 500 items in his
collection, ranging from suicide notes – originals –
from famous and infamous people, as well as numerous
execution notices such as were displayed on prison
gates minutes after an execution had taken place.
More information
UK House Clearance Association
This is an association which represents house
clearance companies. Their website has more useful
information about the industry, a code of practice and
useful links.
Execution notes, for the record, fall within the
overall collecting interest of ‘Public Notices’, in itself a
potentially very profitable collecting category.
Website: www.ukhouseclearanceassociation.org
In time I encountered many more collectors of
‘Public Notices’ such as those execution collectables
alongside others relating to public auctions and
wartime regulations, alongside more macabre items
like suicide notes and those letters from a condemned
man mentioned earlier.
House Clearance Information & Advice
Here’s a very useful website I found covering house
clearances – there’s a mine of useful information and
advice here. Take a look.
Website: www.house-clearance-wiki.co.uk
And no, those things do not turn up in profusion,
but when they do they often come in boxes packed
with numerous other documents, usually connected
with an overall very popular collecting theme, such as
a specific topographical area, a well-known family, a
named school or hotel, possibly DEATH.
Secret Source Finder
If you’d like to know more about Secret Source
Finder, the website which inspired this blueprint, it’s
here: Secret Source Finder is our exclusive membersonly website. It’s a searchable database of
THOUSANDS of secret sources. Using Secret Source
Finder you can find discount sources for almost
anything you could ever want, any time you want
them. You can take a no-risk trial of the brand new
version of Secret Source Finder by signing up at
www.canonburypublishing.com/compclearance now.
Alongside those execution notices, suicide notes,
also prison letters, ‘Death’ as a collecting theme
encompasses: In memoriam cards, photographs and
postcards of funerals and bodies and even postmortems taking place, and much more besides.
In fact, you could make a full-time business from
‘Death’, preferably other people’s passing, and one of
the easiest places to start is with Public Notices and
postcards, also collectables relating to funerals and
collectively called ‘Funeralia’.
This blueprint originally appeared in the pages
of What Really Makes Money. For full details of a 1
year risk-free subscription, go to
www.whatreallymakesmoney.co.uk
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Public Notices in General
people like me and my readers stand to make
incredibly good profit margins by buying in bulk and
selling items individually.
The interest covers a huge range of collecting
interests, from death, of course, to specific
geographical locations, railways, shipping, wartime
interest, animals, hotels, and countless others.
Funeralia
Death and funerals, of famous and infamous, or just
ordinary people, are fascinating to many people and
rather gruesome to others. And so you’ll find people
collecting funeral cards, and funeral notices, mourning
letters (stationery and envelopes edged with black),
hymn sheets, obituary notices, and more besides.
As for most collectables, the older the item is, the
better its condition, the more it is likely to be worth.
That’s because overwhelmingly those items are made
from paper, officially termed ‘ephemera’, meaning
transient or short-lived.
Ephemera describes transport and theatre tickets,
auction posters, ration books, and other items intended
to be used and quite quickly discarded. That means
most forms of early ephemera were either wholly or
partially used, depleting their value to collectors, and
today perfect specimens can fetch record prices on
eBay. Such as recently:
• Most items of funeralia, such as in-memoriam cards,
were printed in great profusion in Victorian and
Edwardian times and as such they are very common
today and rarely collected for their own sake. Add a
topographical location, however, such as the location
of the cemetery, mention of more than one person
dying, and an item can become significantly more
valuable. Here’s a useful example, it’s an inmemoriam card, and at face value it’s very ordinary:
• A Civil War draft notice greeting for the Delaware
Home Guard made $314.89 (about £191.50).
• A death notice for a Brewing Company owner in
1888 fetched $157.50 (about £95.74).
(That item should and easily could have fetched more
for a reasons I’ll tell you about soon.)
• A notice detailing a theft from a shop in
Monkwearmouth in 1788 made a tiny £12 – and I
think I know why it made such a low, low price: I’ll
reveal all in ‘Tips’ at the end of this article.
Numerous other public notices have fetched much
higher prices over the last few months, which I can’t
give precise details for since they are no longer
available on eBay. But I can tell you they included
death notices (of shop owners and hoteliers and affixed
to doors and windows to tell customers why the
premises are temporarily closed), also obituaries in
newspapers (such as a full-page write-up in a popular
sporting newspaper about a famous boxer who died in
the mid-1800s). Some of about 100 items sold on the
day fetched £20, some £50, two or three fetched £100
each. I know that because they were mine and I bought
them in one huge bundle from an auction house in
North Yorkshire. I paid £150 for them all.
It’s worth just a few pennies, at most, and if you
describe it as a ‘funeral card’ on eBay, you probably
won’t make back your listing fee. Now let us look
inside to find reasons this item may be more popular
with collectors, and more profitable on eBay. Inside the
card looks like this:
The fact is, documents of all shapes and sizes, also
all types and eras, are often sold in bundles, normally
big bundles, by local auctioneers and sellers at flea
markets and collectors’ fairs. That’s because, as I’ve
said many times in this newsletter, most sellers can’t
be bothered to describe and sell items individually, it
involves that dirty word ‘work’, and that’s the reason
most people prefer to sell in big lots. And that’s why
That card is much more collectable now because:
i) The item can officially be described as
‘topographical’, that is pertaining to a specific
geographical location, in this case Salford, near
Manchester, being the location of the cemetery in
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which those two young children were buried.
Tips
ii) The card is dated 1892, it’s late Victorian, and
although in-memoriam cards flourished until
around the onset of the Second World War, it’s
usually safe to expect pre-1900 cards to fetch more
than later specimens, except where some other
significant feature exists on later specimens. More
about this later.
iii) There are two names listed there, not one as is
usually the case, and more importantly those
people were children which makes them more
appealing to collectors.
iv) Genealogy, as well as family and local history and
surname research, have grown enormously in
popularity in the last 20 years or so, meaning
common items of funeralia have grown in value. I
can recall having thousands of in-memoriam cards
pass through my hands, which no one wanted, until
the last 10 years or so, until now it’s very easy to
pick up a boxful at auction that are almost
guaranteed to fetch a few pounds each on eBay.
v) Some in-memoriam cards are worth a huge premium
over their everyday counterparts and they include
any that:
- relate to disasters, especially major events with
double number victims, such as train crashes and
mining explosions.
- disasters relating to children such as an accident at
a hall in Sunderland in the mid-19th century, which
claimed the lives of many youngsters and for which
I found two large and very ornate lace-edged in
memoriam cards inside an old bible I acquired at
auction. Having remained in the book so long the
cards were in perfect condition, hence the reason
one fetched £50 on eBay, the other I still have.
- ornate items such as just mentioned could easily
be damaged which adds a high premium to any
that remain in good condition today.
- ‘In-memoriam’ postcards are immensely collectable
and very high priced, especially with low
production runs for local markets. One of the best
names to look for on a disaster postcard is publisher
‘Gothard’ who specialised in real photographic
disaster cards which are now catalogued up to £75
each and sometimes fetch much more on eBay.
Best of all, Gothards and other disaster postcards
can still be picked up for a pittance from
inexperienced sellers at boot sales and flea markets
– but get there before the doors open to the public
before stallholders on the day beat you to them.
vi) Most in-memoriam items for famous people,
notably royals, were printed by the million and are
rarely worth much today.
• My experience shows that most public notices and
death-related ephemera reach their highest prices
for one main reason: their location.
• My experience also proves the smaller the
geographical area concerned, the fewer the number
of notices and paper funeral items were issued, and
the less likely more than a tiny few of those items
remain today. That makes those items much more
likely to fetch really high prices on eBay than their
mass-produced counterparts. So compare that Salford
funeral card mentioned earlier, worth just a few
pounds I’d say because Salford is a big place, to a
similar item relating to the graveyard in the village
where I live, for which I’d probably give my right
arm! Well certainly a hundred quid! So, as for
postcards and virtually any collectible item, with
place name, the smaller the place, generally speaking,
the more the item is worth.
• That Monkwearmouth notice mentioned earlier,
can you guess why it probably did not fetch a
higher price on eBay? I’m willing to guess few of
my readers even know where Monkwearmouth is; I
also dare guess most collectors for that area would
more likely use another location to search by –
SUNDERLAND! Believe me, if you have a
topographical item of any sort, always list the exact
area, and list as many nearby areas as space permits!
• Place names have changed very significantly since
Victorian and Edwardian times and must be taken
into account in eBay titles and descriptions. For
example, High Hesleden where I live was once called
‘Monk Hesleden’ and, fleetingly, ‘School Hesleden’.
Adding to the confusion ‘Monk Hesleden’ is also the
name of another village close by which was once
called ‘Low Hesleden’. Very confusing and making it
vital, for potentially high-price items, to research
place names on Google and key in as many as space
permits. Check spellings also for place names on
potentially high-price items because many have
changed over time or, as for Middlesbrough, an
alternative spelling may have crept into common
usage and be a popular eBay search term –
Middlesborough, Middlesbro!
This article originally appeared in eBay
Confidential. If you want to make money on eBay,
then this is a must read! For a risk free trial just go
to: http://ebayconfidential.co.uk
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to many others I guess.” DW
For full details either take a look at the information
enclosed with this issue or go to
www.canonburypublishing.com/ATMcomp
“I picked up 45 pips on your method today and
25 yesterday. The market has just broken out of a
It is my intention to be as accurate in fact, detail and comment as possible. However, the publishers and their representatives cannot be
held responsible for any error in detail, accuracy or judgement whatsoever..
All subscription correspondence to: Canonbury Publishing Ltd,
Subscription Office, Unit 1, Hainault Works, Hainault Road, Little Heath, Romford, RM6 5SS.Tel: 0208 597 0181 Fax: 0208 597 4040.
Registered office: Canonbury Publishing Ltd. Curzon House, 24 High Street, Banstead, Surrey, SM7 2LJ.
Registered in England No. 4765425 Vat Reg No. 811 5700 64
© Copyright Canonbury Publishing Ltd 2009
32

Fast Cash - Canonbury Publishing Ltd

Transcription

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