Technology

Fascination
People
Technology
Bosch today 2013
2
Interconnected and
invented for life
Bosch today 2013
3
The Bosch Vision
Creating value –
sharing values
As a leading technology and services company, we take advantage of our global opportunities for a strong and meaningful
development. Our ambition is to enhance the quality of life with
solutions that are both innovative and beneficial. We focus on
our core competencies in automotive and industrial technologies as well as in products and services for professional and
private use.
We strive for sustained economic success and a leading market
position in all that we do. Entrepreneurial freedom and financial independence allow our actions to be guided by a longterm perspective. In the spirit of our founder, we particularly
demonstrate social and environmental responsibility – wherever
we do business.
Our customers choose us for our innovative strength and efficiency, for our reliability and quality of work. Our organizational
structures, processes, and leadership tools are clear and effective, and support the requirements of our various businesses.
We act according to common principles. We are strongly
determined to jointly achieve the goals we have agreed upon.
As associates worldwide, we feel a special bond in the values we
live by – day for day. The diversity of our cultures is a source of
additional strength. We experience our task as challenging, we
are dedicated to our work, and we are proud to be part of Bosch.
4
Bosch today 2013
The Bosch Group
at a Glance
The Bosch Group is a leading global supplier of technology
and services. In 2012, its roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of 2013,
its operations have been divided into four business sectors:
Automotive Technology, Industrial Technology, Consumer
Goods, and Energy and Building Technology. The Bosch Group
comprises Robert Bosch GmbH and its roughly 360 subsidiaries
and regional companies in some 50 countries. If its sales and
service partners are included, then Bosch is represented in
roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth.
Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide.
The Bosch Group’s products and services are designed to
fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the
company offers technology worldwide that is “Invented for life.”
306,000
associates
150
countries
5
The company was set up in Stuttgart in 1886 by Robert Bosch
(1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert
Bosch GmbH guarantees the entrepreneurial freedom of the
Bosch Group, making it possible for the company to plan over
the long term and to undertake significant upfront investments
in the safeguarding of its future. Ninety-two percent of the share
capital of Robert Bosch GmbH is held by Robert Bosch Stiftung
GmbH, a charitable foundation. The majority of voting rights
are held by Robert Bosch Industrietreuhand KG, an industrial
trust. The entrepreneurial ownership functions are carried out
by the trust. The remaining shares are held by the Bosch family
and by Robert Bosch GmbH.
52.5
billion euros sales
revenue
4.8
billion euros for
research and
development
4,784
patents in 2012
6
Bosch today 2013
Into a Connected
Future
Both the way people work within the Bosch Group and the world
in which it does business are characterized by increasing interconnection. The number of devices and systems automatically
exchanging data with each other is rising rapidly. This automatic
communication is the central characteristic of the internet of
things and services, which will increasingly determine how markets work. Accordingly, Bosch products and services are also
being integrated into networked systems: from the drive unit
and display of an e-bike, to energy-efficient office complexes,
to a global manufacturing network. For Bosch, this is both a
challenge and an opportunity.
Research at Bosch
Globally connected
7
Contents
02
The Bosch Vision
04
The Bosch Group at a Glance
06
Into a Connected Future
08
Innovations
10
12
14
16
Bosch Automotive Technology
Bosch Industrial Technology
Bosch Consumer Goods
Bosch Energy and Building
Technology
18
The Business Year 2012
24
Robert Bosch Stiftung
26
28
The Bosch Group in Germany
The Bosch Group in Europe
(outside Germany)
The Bosch Group outside
Europe
30
32
Milestones in Company History
38
39
Management
How to Contact Us
8
Bosch today 2013
Innovations
The innovative strength of the Bosch Group will continue to
be a decisive asset in the future. At Bosch, the main drivers
of innovation are resourceful and highly committed engineers,
a high-performance yet efficient research organization, and a
historical background that is both an inspiration and an obligation, driving the company forward to further outstanding
achievements. Again and again, the culture of innovation that
has developed over the years has given rise to groundbreaking
and beneficial technology that is “Invented for life.”
In summer 2012, the Car Multimedia division launched an infotainment system, initially in North America. This system is based
on Linux, and thus partially on freeware. Its characteristics
include touch screen operation derived from smartphones, as
9
well as natural voice control. In the area of driver assistance
systems, Bosch launched a pull-out assistance system which
helps drivers to maneuver quickly and safely out of a parking
space and merge into traffic. For motorcycles, an ABS with
traction control was launched in 2012. The Power Tools division debuted a series of low-vibration hammer drills in 2012. In
addition, it began marketing its Indego robot lawnmower and
a DIY cordless drill/driver with integrated drill bits.
The operations centers run by the Security Systems division
now supply the first international service based on the eCall
automotive emergency call system. When an emergency call is
triggered automatically, these centers make contact with the
vehicle and ensure that assistance is provided.
10
Bosch today 2013
Bosch
Automotive Technology
Automotive Technology is the largest Bosch business sector.
In 2012, it generated 59 percent of total sales. Its seven main
business areas are: fuel-injection systems for internal combustion engines, peripheral devices for powertrain control,
alternative drive concepts, active and passive vehicle safety
systems, driver-assistance and other guidance functions, incar information and communication systems, and a range of
after-sales, engineering-support, and service concepts for the
automotive aftermarket.
11
Sales by business sector
Bosch Group 2012
Percentage figures
Automotive Technology
59
Industrial Technology
15
Consumer Goods and
Building Technology 1
26
Total: 52.5 billion euros
1
Including other activities
Automotive Technology
Gasoline Systems
Diesel Systems
Chassis Systems Control
Electrical Drives
Starter Motors and Generators
Car Multimedia
Automotive Electronics
Automotive Aftermarket
Steering Systems 2
2 ZF
Lenksysteme GmbH (50 % Bosch-owned)
12
Bosch today 2013
Bosch
Industrial Technology
In 2012, Industrial Technology accounted for some 15 percent
of total sales. Since 2013, Industrial Technology has comprised two divisions: Drive and Control Technology, a globally
operating supplier for the mechanical engineering sector,
with hydraulic components for mobile machinery, drive and
control solutions for industrial applications, and components
and systems for wind turbines. The second division, Packaging
Technology, provides integrated packaging and process engineering solutions, above all for the pharmaceuticals, cosmetics,
food, and confectionery industries.
13
Sales by region
Bosch Group 2012
Percentage figures
Europe
57
Americas
19
Asia Pacific 1
24
Total: 52.5 billion euros
1
Including other countries
Industrial Technology
Drive and Control Technology 2
Packaging Technology
2 Bosch
Rexroth AG (100 % Bosch-owned)
14
Bosch today 2013
Bosch
Consumer Goods
In 2012, the Consumer Goods and Building Technology business sector was responsible for nearly 26 percent of total
sales. It was made up of the Power Tools, Thermotechnology,
and Security Systems divisions, as well as the joint venture
Bosch und Siemens Hausgeräte GmbH. Since the start of
2013, the Consumer Goods business sector has comprised
the activities of Power Tools and the 50 percent share in the
Bosch und Siemens Hausgeräte GmbH joint venture, which
manufactures products for cooking, baking, cleaning clothes
and dishes, cooling, and freezing.
15
Headcount by business sector
Bosch Group 2012
As per: January 1, 2013
Automotive Technology
177,254
Industrial Technology
48,188
Consumer Goods and
Building Technology
67,291
Other 1
13,144
Total: 305,877
1
Corporate functions and research
Consumer Goods
Power Tools
Household Appliances 2
2 BSH
Bosch und Siemens Hausgeräte GmbH (50 % Bosch-owned)
16
Bosch today 2013
Bosch
Energy and Building
Technology
Effective 2013, Bosch has a new, fourth business sector: Energy
and Building Technology. It includes the Thermotechnology division, a manufacturer of resource-conserving heating products
and hot-water solutions, the Security Systems division, a provider of security technology as well as communication-center
and other services for companies, and Solar Energy, a provider
of photovoltaics solutions. As an energy services provider
for commercial customers, our subsidiary Bosch Energy and
Building Solutions GmbH develops integrated solutions that
are eco-friendly, energy-efficient, and economical.
17
Headcount by region
Bosch Group 2012
As per: January 1, 2013
Germany
119,232
Europe 1
76,205
Americas
35,032
Asia Pacific 2
75,408
Total: 305,877
1
Without Germany
2
Including other countries
Energy and
Building Technology
Thermotechnology
Security Systems
Solar Energy
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Bosch today 2013
The Business Year
2012
Bosch Group key data
Currency figures in millons of euros
Sales revenue
2012
2011
52,464
51,494
percentage change from previous year
+1.9
+9.0
percentage of sales revenue generated
outside Germany
77
77
Research and development cost
4,787
4,190
as a percentage of sales revenue
9.1
8.1
3,151
3,226 Capital expenditure
as a percentage of depreciation
Associates
107
142
average for the year
306,272
295,256
as of January 1 of the following year
305,877
302,519
Total assets
56,326
54,616
Equity
26,884
26,917
48
49
2,796
2,628
5.3
5.1
2,342
1,820
88
88
as a percentage of total assets
Profit before tax
as a percentage of sales revenue
Profit after tax
Unappropriated earnings
(dividend of Robert Bosch GmbH)
19
For Bosch, 2012 was a year of dynamic further development,
which was also linked to adjustments to its strategic alignment.
The slowdown in the global economy braked sales growth in
the Bosch Group over the course of the year, resulting in an
unsatisfactory development of result.
The key factors in this development, in addition to low sales
growth and the delayed impact of cost-cutting measures, were
substantial burdens in the photovoltaics segment and upfront
investments for a large number of growth projects.
Nonetheless, the company continued to extend its international
footprint through company acquisi­tions and investments in new
plants, and once again spent a high amount on research and
development activities. A large number of divisions are also
working on products and services which make use of increasing connectivity.
Bosch will continue along this path in 2013, even though it does
not expect to feel any economic tailwind. Its objectives are
to achieve a better increase in sales in the Bosch Group than
in 2012 and to improve result significantly. Bosch corpo­rate
strategy will remain focused on the areas of energy efficiency,
resource conservation, environmental protection, safety, and
comfort. The company wants to extend its market position in
these areas.
20
Bosch today 2013
Business developments in 2012 were especially unsatisfactory
in Europe, where Bosch generates more than half its sales revenues. Sales dropped by 1.9 percent to 29.8 billion euros. With
growth of 5.6 percent to 12.6 billion euros in Asia Pacific, the
company was not able to continue the strong growth rates of
previous years. It had to sustain considerable losses in South
America, where sales dropped by 15 percent. In North America,
Bosch generated a strong, 17 percent increase in sales.
Sales and profit before tax 2
Bosch Group, 2003 - 2012
Figures in millions of euros
36,357
38,954
41,461
43,684
46,320
1,832
2,658
3,178
3,081
3,801
2003
2004 1
2005 1
2006
2007
Pursuant to IFRS, continuing operations only; sales pursuant to
HGB 2004: 40 billion euros
1
21
The total worldwide workforce rose by 3,400 to 305,900. The
biggest change in associate numbers took place in Asia Pacific.
They rose there by 4,200 to 75,400. Some 3,300 of these new
recruits were in existing business fields. The total workforce
in Europe was 195,400, a slight decline on a year ago. Bosch
employed 119,200 people in Germany, roughly equivalent to the
figure in 2011. The total number of associates in the Americas
(roughly 35,000) remained practically unchanged.
51,494
45,127
52,464
47,259
Sales
3,485
2,628
2,796
Profit
before
tax 2
2010
2011
2012
38,174
942
– 1,197
2008
2009
Up to 2003, designated income from ordinary business activities
pursuant to HGB
2
22
Bosch today 2013
Bosch systematically aligns its strategy to the major megatrends.
Above all, these include globalization, an aging population in
many countries, and the growing demand for resource conservation and environmental protection. In addition, there is the
growing connectivity of people and products as a result of the
internet. To strengthen its global market position, Bosch wants
to increase its sales by a long-term average of 8 percent per year.
Its strategic imperative here is “Invented for life” – beneficial
technology whose user-oriented functionality or design sparks
enthusiasm in customers.
Total research and development cost 1
Bosch Group, 2008 - 2012
Figures in millions of euros
4,787
3,889
08
1
4,190
3,603
09
3,810
10
11
12
Including development work charged directly to customers
23
The company further boosted its innovative strength in 2012.
Total research and development expenditure reached a record
level of 4.8 billion euros. Bosch hired an additional 4,300
research and development associates, around 2,200 of them in
Asia Pacific. Worldwide, it currently employs 42,800 researchers
and engineers. The company applied for nearly 4,800 patents
in 2012, 650 more than in the previous year. Research activities are being boosted by creating a new research center at the
Renningen site, near Stuttgart. Work on construction of this
research center started in 2012.
Total research and development cost 1
Bosch Group, 2008 - 2012
% of sales
9.4
8.6
08
1
09
9.1
8.1
8.1
10
11
12
Including development work charged directly to customers
24
Bosch today 2013
Robert Bosch
Stiftung
The Robert Bosch Stiftung mainly focuses its activities on
healthcare, science, education, and international relations. In
these areas, the Stiftung’s aim is to find possible solutions for
socially relevant issues, and to test them in the field as models.
The Stiftung finances its work from the dividend it receives as
a shareholder in Robert Bosch GmbH. Each year, the Robert
Bosch Stiftung approves funding for some 800 projects.
On an international level, foundations help bring together people
from different nations. Typical examples include international
scholarship programs, exchange programs for young executives, and research grants for journalists. 2013 marks the 50th
anniversary of the Elysée Treaty between France and Germany,
25
Robert Bosch Stiftung GmbH, a foundation established in 1964,
carries on the charitable and social endeavors of the company’s
founder in contemporary form. It pursues its specific objectives
with programs and institutions of its own. It also supports external
projects and initiatives if their objectives are considered compatible with those of the Stiftung.
and this has inspired many projects. But the Stiftung is also
working to promote international understanding in places such
as the U.S., China, Japan, Russia, and India.
For years now, the Stiftung has supported authors and translators, whom it regards as valuable cultural ambassadors. And in
2012, the scope of the Stiftung’s prize for young film-makers
from Germany and eastern Europe was extended to include
the Arab countries.
Additional information is available
online at: www.bosch-stiftung.de
26
Bosch today 2013
The Bosch Group
in Germany
Corporate Headquarters
Gerlingen near Stuttgart
Research and Development
Locations
Abstatt, Bühl/Bühlertal, Crailsheim,
Elchingen, Erbach, Gerlingen,
Grasbrunn, Hannover, Hildesheim,
Horb, Leinfelden, Leonberg, Lohr,
Lollar, Plochingen, Regensburg,
Reutlingen, Schwieberdingen,
Stuttgart, Tamm, Waiblingen,
Wernau, Witten
Manufacturing Locations –
Automotive Technology
Ansbach, Bamberg, Berlin,
Bietigheim, Blaichach/Immenstadt,
Breidenbach, Bremen, Bühl/
Bühlertal, Eisenach, Göttingen,
Hildesheim, Homburg, Munich,
Nuremberg, Plochingen, Reutlingen,
Rutesheim, Salzgitter, Schwäbisch
Gmünd, Stuttgart, Waiblingen
Technical Sales Offices for
Automotive Original Equipment
Berlin, Braunschweig, Cologne,
Frankfurt am Main, Munich,
Waiblingen
Manufacturing Locations –
Industrial Technology
Augsfeld, Chemnitz, Crailsheim,
Dresden, Elchingen, Erbach,
Fellbach, Garching, Günzburg,
Homburg, Horb, Ketsch,
Königsbrunn, Laatzen,
Langenhagen, Lohr, Nuremberg,
Ober-Ramstadt, Remshalden,
Schopfheim, Schweinfurt,
Stuttgart, Viersen, Volkach,
Waiblingen, Witten
Manufacturing Locations –
Consumer Goods
Bad Neustadt, Berlin, Bretten,
Dillingen, Giengen, Leinfelden,
Murrhardt, Nauen, Ravensburg,
Sebnitz, Traunreut
Manufacturing Locations –
Energy and Building Technology
Arnstadt, Brandenburg a. d. Havel,
Eibelshausen, Gunzenhausen,
Lollar, Neukirchen, Prenzlau,
Straubing, Wernau, Wettringen
Sales and Service Centers
Berlin, Bochum, Cologne,
Ditzingen, Düsseldorf, Essen,
Fellbach, Frankfurt am Main,
Fürth, Garching, Grasbrunn,
Hamburg, Hainburg, Hannover,
Ichtershausen, Karlsruhe, Leipzig,
Magdeburg, Mörfelden-Walldorf,
Munich, Nuremberg, Oldenburg,
Pollenfeld, Ratingen, Rodgau,
Stuttgart, Wetzlar, Willershausen
Bosch Software Innovations GmbH
Berlin, Immenstaad
119,232 associates in Germany
As per: January 1, 2013
This list includes locations with 100 or
more associates, including the locations
of non-consolidated subsidiaries.
27
Hamburg
Prenzlau
Oldenburg
Bremen
Langenhagen
Hannover
Laatzen
Braunschweig
Wettringen
Hildesheim
Salzgitter
Viersen
Magdeburg
Göttingen
Witten
Leipzig
Ratingen
Düsseldorf
Cologne
Berlin
Brandenburg a. d. Havel
Willershausen
Bochum
Essen
Nauen
Dresden
Breidenbach
Eibelshausen
Wetzlar
Eisenach
Lollar
Ichtershausen
Arnstadt
Sebnitz
Chemnitz
Neukirchen
Bad Neustadt
Frankfurt am Main
Mörfelden-Walldorf
Hainburg
Schweinfurt
Lohr
Augsfeld
Ober-Ramstadt Rodgau
Bamberg
Volkach
Erbach
Homburg
Fürth
Nuremberg
Ketsch
Ansbach
Abstatt
Crailsheim
Bretten Bietigheim
Gunzenhausen
Karlsruhe
Murrhardt
Pollenfeld
Bühl/Bühlertal
Horb
Schwäbisch Gmünd
Giengen
Dillingen
Reutlingen Elchingen
Königsbrunn
Günzburg
Munich
Schopfheim
Tamm
Garching
Grasbrunn
Traunreut
Ravensburg
Blaichach/Immenstadt
Immenstaad
Schwieberdingen
Ditzingen Fellbach/
Waiblingen
Rutesheim Gerlingen
Leonberg Stuttgart Remshalden
Plochingen
Leinfelden
Wernau
Regensburg
Straubing
28
Bosch today 2013
The Bosch Group
in Europe
(outside Germany)
Austria 2,936 associates
Manufacture of automotive technology and industrial technology;
development; sales; locations:
Hallein, Linz, Pasching, St. Michael
ob Bleiburg, Ternitz, Vienna
Belgium 1,647 associates
Manufacture of automotive technology and thermotechnology; sales;
locations: Aartselaar, Brussels,
Tienen
Czech Republic 7,388 associates
Manufacture of automotive technology, industrial technology, and
heating systems; development;
sales; locations: Albrechtice, Brno,
České Budějovice, Jihlava, Krnov,
Prague
Denmark 733 associates
Manufacture of automotive and
industrial technology; sales;
locations: Ballerup, Esbjerg
Finland 221 associates
Sales; location: Vantaa
France 7,715 associates
Manufacture of automotive technology, industrial technology,
thermotechnology, and household
appliances; development; sales;
locations: Bonneville, Drancy,
La Ferté-Bernard, Lipsheim,
Marignier, Mondeville, Moulins,
Paris, Rodez, Saint-Ouen,
St.-Thégonnec, Vendôme, Vénissieux
Greece 406 associates
Manufacture of household
appliances; sales; location: Athens
Hungary 8,543 associates
Manufacture of automotive technology, industrial technology, and
power tools; development; sales;
locations: Budapest, Eger, Hatvan,
Miskolc
Italy 5,817 associates
Manufacture of automotive technology, industrial technology, and
power tools; development; sales;
locations: Bari, Brembate,
Cernusco, Correggio, Milan,
Modena, Modugno, Nonantolo,
Offanengo, Pavullo, Reggio Emilia,
Sala-Baganza, Turin, Udine
Netherlands 3,872 associates
Manufacture of automotive technology, industrial technology, power
tools, heating systems, and security
systems; development; sales;
locations: Amsterdam, Boxtel, Breda,
Deventer, Eindhoven, Hoevelaken,
Nimwegen, Schiedam, Tilburg, Weert
Norway 214 associates
Sales; location: Ski
29
Poland 1,944 associates
Manufacture of automotive technology and household appliances;
sales; locations: Lodz, Warsaw,
Wroclaw
Sweden 1,527 associates
Manufacture of industrial technology and thermotechnology;
sales; locations: Mellansel,
Stockholm, Tranås
Portugal 3,180 associates
Manufacture of automotive technology, heating systems, and
security systems; sales; locations:
Aveiro, Braga, Lisbon, Ovar
Switzerland 3,393 associates
Manufacture of industrial technology and power tools; development; sales; locations: Beringen,
Buttikon, Frauenfeld, Geroldswil,
Solothurn, St. Niklaus
Romania 1,406 associates
Manufacture of industrial technology, communications services;
sales; locations: Blaj, Bucharest,
Timişoara
Russia 3,111 associates
Manufacture of automotive technology, power tools, and household
appliances; sales; locations: Engels,
Moscow, St. Petersburg
Slovakia 663 associates
Manufacture of automotive technology and household appliances;
sales; locations: Bernolakova,
Michalovce
Slovenia 846 associates
Manufacture of industrial technology and household appliances;
sales; locations: Nazarje, Skofja Loka
Spain 6,445 associates
Manufacture of automotive technology, industrial technology,
and household appliances; sales;
locations: Aranjuez, Barcelona,
Castellet, Esquíroz, La Cartuja,
Lliça, Madrid, Montañana, San
Sebastián, Santander, Treto, Vigo,
Vitoria, Zaragoza
Turkey 10,225 associates
Manufacture of automotive technology, industrial technology,
thermotechnology, and household
appliances; development; sales;
locations: Bursa, Cerkezköy,
Istanbul, Manisa
Ukraine 360 associates
Manufacture of automotive technology; sales; locations: Kiev,
Krakovets
United Kingdom 4,488 associates
Manufacture of automotive technology, industrial technology, power
tools, and heating systems; sales;
locations: Alfreton, Cirencester,
Clay Cross, Denham, Glenrothes,
Greetland, Knowsley,
Milton Keynes, St. Neots,
Stowmarket, Worcester
As per: January 1, 2013
This list includes countries and locations
with 100 or more associates, including the
locations of non-consolidated subsidiaries.
Further companies operate in Belarus,
Bulgaria, Croatia, Estonia, Georgia, Ireland,
Latvia, Lithuania, Luxembourg, Malta, and
Serbia.
30
Bosch today 2013
The Bosch Group
outside Europe
Argentina 426 associates
Sales; location: Buenos Aires
Australia 1,273 associates
Manufacture of automotive technology, industrial technology, and
power tools; development; sales;
locations: Clayton, Sydney
Brazil 9,952 associates
Manufacture of automotive technology, industrial technology,
heating systems, security systems,
power tools, and household
appliances; development; sales;
locations: Alphaville, Aratú,
Atibaia, Belo Horizonte, Campinas,
Curitiba, Joinville, Pomerode,
São Paulo
Canada 562 associates
Manufacture of industrial technology and security systems; sales;
locations: Mississauga, Welland
China 38,398 associates
Manufacture of automotive technology, industrial technology,
power tools, heating systems,
security systems, and household
appliances; development; sales;
locations: Beijing, Changchun,
Changsha, Chengdu, Chuzhou,
Dongguan City, Guangzhou,
Hangzhou, Hong Kong, Jinan,
Nanjing, Ningbo, Shanghai,
Shenzhen, Suzhou, Wuhan, Wuhu,
Wu Jin, Wuxi, Xian, Yantai, Zhuhai,
Zibo
India 26,046 associates
Manufacture of automotive technology, industrial technology,
and power tools; development;
sales; creation of software;
locations: Ahmedabad, Bangalore,
Bommanahalli, Chakan, Chennai,
Coimbatore, Jaipur, Koramangala,
Mumbai, Naganathapura, Nalagarh,
Nashik, Tumkur, Verna
Japan 7,389 associates
Manufacture of automotive technology and industrial technology;
development; sales; locations:
Funabashi, Higashi-Matsuyama,
Misato, Musashi, Odawara City,
Osaka, Ota-City, Shibuya, Shiki,
Takasaki, Tochigi, Tokyo, Tomioka,
Tsuchiura-shi, Yokohama, Yorii
Korea 1,775 associates
Manufacture of automotive technology and industrial technology;
development; sales; locations:
Busan, Buyong, Daejeon, Yongin
31
Malaysia 2,450 associates
Manufacture of automotive technology and power tools; development; sales; locations: Penang,
Petaling Jaya, Shah Alam
Mexico 8,769 associates
Manufacture of automotive technology and power tools; development; sales; locations:
Aguascalientes, Hermosillo,
Juaréz, Mexicali, México DF,
Saltillo, San Luis Potosí, Toluca
Peru 393 associates
Manufacture of household
appliances; sales; location: Callao
Philippines 191 associates
Sales; location: Manila
Singapore 761 associates
Sales; location: Singapore
South Africa 691 associates
Manufacture of automotive technology; sales; locations: Brits,
Johannesburg
USA 15,802 associates
Manufacture of automotive technology, industrial technology,
power tools, heating technology,
security systems, and household
appliances; development; sales;
around 90 locations, including
Anderson/SC, Bethlehem/PA,
Broadview/IL, Burnsville/MN,
Charleston/SC, Farmington Hills/
MI, Fayetteville/NC, Fort Lauderdale/
FL, Fountain Inn/SC, Hebron/KY,
Huntington Beach/CA, Kentwood/
MI, Lancaster/PA, Lexington/KY,
Lincoln/NE, Lincolnton/NC,
Mount Prospect/IL, New Bern/NC,
New Richmond/WI, Owatonna/MI,
Palo Alto/CA, Plymouth/
MI, St. Joseph/MI
Vietnam 1,132 associates
Manufacture of automotive technology and creation of software;
sales; locations: Hai Duong City,
Ho Chi Minh City
As per: January 1, 2013
This list includes countries and locations
with 100 or more associates, including the
Taiwan 811 associates
Manufacture of automotive and
industrial technology; sales;
locations: Ping-Chen, Taipei
locations of non-consolidated subsidiaries.
Further companies operate in
Bangladesh, Chile, Columbia, Egypt,
Indonesia, Israel, Kazakhstan, Laos,
Thailand 894 associates
Manufacture of automotive technology; sales; locations: Amata
City, Bangkok, Rayong
Morocco, New Zealand, Panama,
Saudi Arabia, the United Arab Emirates,
and Venezuela.
32
Bosch today 2013
Milestones in
Company History
1861
Robert Bosch is born in Albeck near Ulm on September 23.
1897
First successful installation of the Bosch lowvoltage magneto ignition device in a motor vehicle
1902
Delivery of the first high-voltage magneto
ignition system with Bosch spark plugs
1913
At the main plant in
Stuttgart, establishment
of an apprentice training
department with a
dedicated workshop
1912
Start of production in Bosch’s
first U.S. plant, in Springfield, MA
1905
First Bosch manufacturing site outside
Germany opened in Paris.
1898
First Bosch sales
office outside
Germany opened in
the United Kingdom.
1886
Establishment of the company: opening of the Workshop for Precision
Mechanics and Electrical Engineering in Stuttgart on November 15
33
1918
Gottlob Honold designs the new Bosch logo –
the “armature in a circle.”
1927
Start of series production for Bosch injection
pumps and nozzles for diesel engines
1932
First power
drill and
Bosch hammer
1932
Market launch of the first
series-production car radio
in Europe
1933
Launch of the
Bosch refrigerator
1932
Acquisition of heating systems business
of Junkers & Co. GmbH in Dessau
1928
Market launch of the Forfex hair trimmer,
the first Bosch power tool
1921
The first Bosch Service
repair shop is opened
in Hamburg.
1913
Market launch of the Bosch automotive lighting system
34
Bosch today 2013
1940
Opening of
the Robert Bosch
Hospital
1951
Start of production for gasoline injection systems for passenger cars
1964
The non-profit organization Vermögensverwaltung Bosch (from 1969 Robert Bosch
Stiftung GmbH) acquires a majority stake in
Robert Bosch GmbH.
1967
Jetronic, electronically controlled
gasoline injection system
1974
Launch of the 3S program –
“safe, clean, economical” – for
product development
1967
Foundation of BoschSiemens Hausgeräte
GmbH (known since
1998 as BSH Bosch
und Siemens
Hausgeräte GmbH)
1963
Acquisition of Erich Wetzel Verpackungsmaschinen
GmbH, entry into packaging technology
1942
Robert Bosch dies in Stuttgart on March 12.
35
1978
Start of series
production
for ABS, the
electronically
controlled
antilock braking
system
1986
Series production of the TCS traction control
system commences.
1991
Motronic with controller area
network (CAN)
1995
Start of series production
of ESP®, the world’s first
electronic stability program
1995
Start of series production for
MEMS micromechanical sensors
1989
TravelPilot IDS, first independent vehicle
navigation system in Europe
1979
Start of series
production for
the Motronic
electronic
engine
management
system
1976
Production of lambda sensors for three-way catalytic converters begins.
36
Bosch today 2013
2000
Series production of the DI Motronic gasoline direct injection system
2003
Acquisition of Buderus AG, Wetzlar, Germany
2005
Start of production
of the Night Vision
driver assistance
system
2008
Foundation of the Bosch Mahle Turbo
Systems GmbH & Co. KG joint venture
for exhaust-gas turbochargers
2008
Acquisition of the solar cell
manufacturer ersol Solar Energy AG
(now Bosch Solar Energy AG)
2007
Acquisition of the telehealth solutions provider
Health Hero Network Inc. in Palo Alto, CA (USA)
2003
Launch of the Ixo cordless drill/driver with
lithium-ion rechargeable battery
2001
Industrial leadership of
Mannesmann Rexroth AG,
and its merger with the
Automation Technology
division to form
Bosch Rexroth AG
1997
Start of series production for the common-rail high-pressure
diesel injection system
37
2008
Acquisition of Innovations Software Technology GmbH in
Immenstaad, Germany
(from January 1, 2011: Bosch Software Innovations GmbH)
2010
Start of production of the predictive
emergency braking system
2011
Start of production
of drive components
for e-bikes in
Mondeville, France
2012
Bosch announces majority stake in a joint
venture with the Chinese manufacturer
Polaris, thus entering the e-scooter market.
2012
Acquisition of the Services Solutions
business of SPX Corporation, Charlotte, NC
(USA), a supplier of diagnostic and service
equipment, repair-shop accessories, and
software for the global automotive market
2010
Start of production of lithium-ion battery cells for
automobiles at SB LiMotive in Ulsan, South Korea
2010
Full parallel hybrid
powertrain for
passenger cars
goes into series
production.
2008
SB LiMotive Co. Ltd. joint venture set up with Samsung SDI.
38
Bosch today 2013
Management
Board of Management
Supervisory Board
Dr. Volkmar Denner
Chairman
Franz Fehrenbach
Chairman
Dr. Bernd Bohr
Alfred Löckle
Deputy Chairman
Uwe Raschke
Dr. Stefan Asenkerschbaumer
Christoph Kübel
Dr. Werner Struth
Peter Tyroller
Wolf-Henning Scheider
Dr. Dirk Hoheisel
Dr. Stefan Hartung
Christiane Benner
Dr. Christof Bosch
Christian Brunkhorst
Klaus Friedrich
Hartwig Geisel
Hans-Peter Gräther
Jörg Hofmann
Prof. Lars G. Josefsson
Dieter Klein
Prof. Dr. Renate Köcher
Prof. Dr. Olaf Kübler
Matthias Georg Madelung
Kerstin Mai
Dr. Wolfgang Malchow
Urs B. Rinderknecht
Tilman Todenhöfer
Dr. Richard Vogt
Prof. Dr. Beatrice Weder di Mauro
Hans Wolff
39
How to Contact Us
For articles and lectures by Bosch
Group associates, contact the
Information Center (C/CET1)
For answers to journalists’
questions, contact
Corporate Communications,
Brand Management, and
Sustainability (C/CC)
or visit the Bosch Media Service:
www.bosch-press.com
For information on career
opportunities in the Bosch Group,
contact Human Resources
Management (C/HM) or go to
www.bosch-career.com
For information on leadership,
change and improvement
management, training, and
competence management,
contact Human Resources and
Organizational Development
(C/HD) with CIP coordination
Companies wishing to become
suppliers to Bosch should send
an email to Corporate Sector
Purchasing and Logistics (CP) at
BriefkastenZE@de.bosch.com
or go to
http://purchasing.bosch.com
The annual report is available
online at
www.bosch-presse.de/
Annualreport
Bosch today is available as
a PDF at
www.bosch.com/boschtoday
The corporate headquarters of the
Bosch Group can be contacted at
the following address:
Robert Bosch GmbH
Postfach 10 60 50
70049 Stuttgart
Germany
Phone +49 711 811- 0
info.servicecenter@de.bosch.com
www.bosch.com
Robert Bosch GmbH
Postfach 10 60 50
70049 Stuttgart
Germany
Phone +49 711 811-0
www.bosch.com
Printed in Germany