NAR Vegas Prospectus - National Association of Realtors

EXHIBITOR
PROSPECTUS
NOVEMBER 13-16, 2007
SANDS EXPO & CONVENTION CENTER, LAS VEGAS
ENDLESS OPPORTUNITIES TO EXPAND YOUR
MARKET POTENTIAL
Through its 1.3 million members, the National Association of REALTORS®
serves as the collective force in influencing and shaping the real estate
industry. The REALTORS® Conference & Expo is your opportunity to meet
face-to-face with more than 25,000 of the leading industry professionals in
the U.S. and worldwide. More than 650 vendors participate in this largest
gathering of Brokers, Agents, IT Professionals, REALTOR® Association
and MLS Executives anywhere. Here is what a few had to say about the
REALTORS® Conference & Expo:
“NAR is the best place to showcase
our products and see many new and
existing clients. It is also a great
place to see what new products are
out there for REALTORS®”
— eNeighborhoods,
Denise Whitty
“ T h e 2 0 0 6 N A R E x p o re s u l t e d
i n i n s t a n t n a t i o n a l re c o g n i t i o n
and growth of our new real estate
franchise system.”
— Casa Latino Franchise Corporation,
Robb Heering
“ The NAR Expo was incredible.
We had a constant flow of visitors to
our booth. The brokers and agents
gave tremendous compliments about
our product. We highly recommend
this show if you have a good product
or service.”
— Moments To Remember,
Karl Schmidt
“ We did over a half million dollars of
business at the NAR show. I consider
that a successful trade show.”
— SVO Special Vehicle Outfitters,
Robert Tarabella
“A great opportunity to expose our
Web site!”
— MyPropertyWealth.com,
Dennis Black
EXCLUSIVE
INFLUENCERS
Not only are REALTORS® the final decision makers when it comes to making
purchases for their businesses; they are also the primary source for
recommending products and services for their clients!
80% OF ATTENDEES
rank visiting the Expo as valuable
to extremely valuable.
80
73% OF ATTENDEES
spent between 4 and 6 hours on the Expo
floor, with 9% spending more than
13 hours!
73
63% OF ATTENDEES
63
ranked the Expo in the top 3 reasons
for attending the Conference & Expo.
* Source: 2006 Conference & Expo Attendee Survey Results
MEETING
DIVERSE NEEDS
In an environment of intense competition, REALTORS® will attend the 2007
REALTORS® Conference & Expo to get the latest technology, training and
other tools to help them differentiate themselves from their peers.
Attendees are searching for a wide range of solutions on the exhibit floor – take a look at
the types of booths attendees visited during the 2006 Expo:
COMPUTER TECHNOLOGY
34%
MARKETING
EDUCATIONAL TOOLS 70%
51%
76%
SOFTWARE
67%
WIRELESS DEVICES
TELECOMMUNICATIONS 49%
COMPUTER HARDWARE
GENERAL OFFICE SUPPLIES
39%
59%
49%
24%
INSURANCE 15%
OTHER 12%
AUTOMOTIVE PRODUCTS 9%
BANKING/FINANCIAL
FRANCHISE OR NETWORK GROUPS
Source: 2006 Conference & Expo Attendee Survey Results
REALTORS ®
MEAN BUSINESS
Home sales are expected to top 7.7 million in 2006 and 2007.
Today’s REALTORS® earn more than twice the national average and have an
average net worth of $700,000. Give them the opportunity to invest in your
products and service.
REALTORS® represent a unique cross section of consumers:
REALTORS® spend over $510 Million on
Business /Closing Gifts each year.
91,642 REALTORS® use a Global Position
System (GPS) daily or nearly every day.
173,281 REALTORS® own Virtual Tour
Software.
583,892 REALTORS® contacted a
brokerage firm in the last 12 months.
495,000 of the REALTORS® with Internet
availability have Wireless access to
the Internet.
228,836 REALTORS® plan to purchase
a camera in the next 12 months.
84% of REALTORS® personally have a
Web site for real estate business purposes.
64% of REALTORS® are the primary
decision makers when choosing an
insurance company.
32.8% of REALTORS® will buy or lease
a vehicle in the next 12 months.
Source: REALTOR® Magazine Reader Profile Study, May 2005, MRI Custom Division
SHOW HOURS
BOOTH COST
Note: Show days are TUESDAY through FRIDAY this year!
$31.00 per sq. ft.
Corner assignments are considered
premium exhibit space and will cost
an additional $100 per corner.
(i.e. Island booth = 4 corners =
additional $400 for exhibit space)
EXHIBIT INSTALLATION:
Sunday 11.11.2007
Monday 11.12.2007
Tuesday 11.13.2007
8am-5pm (By invitation only)
8am-5pm
8am-1pm
EXHIBIT HOURS:
Tuesday 11.13.2007
Wednesday 11.14.2007
Thursday 11.15.2007
Friday 11.16.2007
5pm-8pm
9am-4pm
10am-5pm
9am-2pm
Exhibitors are eligible to take advantage
of a wide range of advertising and
sponsorship opportunities.
EXHIBIT DISMANTLE:
Friday 11.16.2007
Saturday 11.17.2007
2pm-8pm
8am-5pm
Show hours subject to change
Hall-Erickson, Inc.
NAR Sales
98 E. Naperville Road
Westmont, IL 60559
— Phone: 800-752-6312 or 630-434-7779
— Fax: 630-434-1216
— E-mail: nar@heiexpo.com
— Web: www.realtor.org/conference