Bakers Square Franchising Opportunities Support Through the

Support Through the Process
A Franchise Sales Coordinator will assist you through the application and qualification
process and various staff from various departments will be assigned to assist you through
the development, training and opening process.
Full Marketing & Sales Support
Bakers Square Franchising Opportunities
We’ll help you every step of the way. Here’s what you’ll get:
• Site selection support
• Advertising programs
• Comprehensive management training
program
• Retail marketing support
• Hourly training program
• Turn-key local store marketing
programs
• Human resource development
programs
• Field-operations support
• A comprehensive brand-identity
system, consisting of a registered
trademark, definitive logos, complete
signage package and
other graphic elements
• Menu development and new food and
beverage offerings to keep the menu
fresh and interesting to our Guest
• Quality-assurance systems
• Food procurement
K E N D
W E E
Served Saturday & Sunday Until 2pm
Contact:
Monty Whitehurst
VP, Franchise Development
American Blue Ribbon Holdings, LLC
400 West 48th Avenue
Denver, CO 80216
800-800-3644 Ext. 7702
www.BakersSquare.com/franchises
American Blue Ribbon Holdings
Our mission is to be a diversified, premier restaurant company and bakery
product manufacturer, leveraging the expertise of the American Blue Ribbon
Holdings management team, infrastructure and investors’ insight to generate
extraordinary returns for our shareholders and strategic franchise partners.
This management team has the proven track record of operating quality
family and casual restaurant brands, and providing capital, strategic vision and
leadership with the goal of achieving “Best in Class” status.
∞ee Slice!
Our Company Culture — “Passion to Serve”
Our driving force is a strong “Passion to Serve.” It permeates everything we do at all of our
restaurants. What does it mean?
• We do our jobs enthusiastically and purposefully
• We take pride in everything we do
• Our integrity, discipline and passion for our
work are contagious
• We earn our Guests’ loyalty by consistently
exceeding their expectations
• People want to work with us because of our values
• People stay with us because we live our values
®
Today we serve breakfast, lunch and
dinner at Bakers Square restaurants in
the Upper Midwest. We are proud of our pie
heritage, and rightfully so. Many Bakers Square
pies have placed first in the National Pie Championships, not
once, but several times over the years, and carry the honor of
The Best Pie in America®. French Silk, Lemon Supreme, Country
Apple and Caramel Pecan Silk Supreme are just a few of our bestsellers.
And of course, the best day of the week to enjoy The Best Pie in America® is Wednesday, during
Pie Rush Wednesday™, when Guests enjoy a free slice of pie with any menu item purchase.
Great Food. Unbelievable Pie™. Just a couple of reasons guests visit Bakers Square when they’re
hungry for life’s simple pleasures.
Our History
Bakers Square Restaurants began in early 1970 as a single restaurant called Mrs. C’s in
Des Moines, Iowa. Mrs. C’s served homemade fare of soups, cold sandwiches and fresh-baked
pie … cream pies and double-crusted fruit pies so good they quickly earned a reputation
comparable to the pies grandma made.
Word got around, and Pillsbury took notice of the pies’ reputation. Soon after, the company
purchased Mrs. C’s and named it Poppin’ Fresh Pies. More eateries were opened, and before
long, demand for the pies outgrew the restaurants’ abilities to bake them. As a result,
Pillsbury began making pies at centralized bakeries to assure fresh pies were always available.
In 1983, VICORP Restaurants, Inc. (now American Blue Ribbon Holdings, LLC) of
Denver, CO owner and franchisor of Village Inn Restaurants, purchased Poppin’ Fresh Pies
and their bakeries. VICOM (now Legendary Baking), our production facility and Bakers Square
Restaurants were born, and the legacy of premium pies endured. Since then, Bakers Square has
been the restaurant our guests can count on when they want to relax,
celebrate, or simply treat themselves to something special.
Now in our fourth decade of operation,
Bakers Square still serves pies that
are as good as those grandma
makes. In fact, our pies are
American Pie Council 2011
Award Winners! They are a
perfect accompaniment to our full
menu of creative offerings, including
our Artisan Pie Shop Specials and
Square Salads, along with classic favorites such as
our Pie Crust Chicken Pot Pie and Pot Roast dinner.
Our Vision
To take care of our Guests by delivering the best family dining experience, so that each individual
leaves with a sense of well-being and satisfaction with our great value, convinced that we are the
best choice for daily dining out.
What It Takes To Join Our Team
The most successful restaurant franchisees share the following traits:
1. You have to have the cash.
2. You have real passion for our brand. We take our Visions, Values and Culture seriously
and are attracted to those individuals who “get it.”
3. You’re a good, hard working, well-intended individual who understands the restaurant
business and that your managers and staff are your biggest assets.
4. You can take specific, detailed and disciplined direction extremely well.
Consistent execution of the operating system is what makes it work.
5. Bakers Square has a heritage built on great pies, but you like
helping your Guests have a great meal to go along with the pie.
6. You understand that hospitality and consistency are what build
Guest loyalty.
7. You are excited to work harder than you ever have in your life.
If this describes you, then you should become a Bakers Square franchisee.