New Corporate Identity Handbook.indd
Transcription
New Corporate Identity Handbook.indd
ELSA Identity Handbook Introduction Welcome to the new edition of the Corporate Identity Handbook! also in order to make it possible for you to use it in presentations. Just open it in your PDF reader and use it on fullscreen, very handy! In order to communicate a unified image of an Assocation like ELSA, a corporate identity is crucial for the recognition of the Association and its events, materials etc. For the binding regulations concerning the uniformity of ELSA, please see the Marketing part of the Council Meeting Decision Book, page 54 onwards. Please note that these guidelines are non-binding guidelines for you to create materials that are in line with ELSA’s image. However, do not be shy to be creative and look beyond the horizon of the ELSA Corporate Identity. The current Corporate Identity has existed in ELSA since 2008 and the Corporate Identity Handbook has not been updated since then. The updated version of the Handbook communicates a simplified and fresher approach to the Corporate Identity in order to make it easier for ELSA officers all around Europe to undertand and to implement the concept. Anders Liljeberg Vice President for Marketing ELSA International 2012/2013 The Identity Handbook also has a new layout in order to make it easier for you to read it on a screen and 2 The ELSA Logo ELSA becomes visibile through a wide range of publications, marketing materials, social media materials, websites and much more. In order to build a unified image of the Association, the logo is essential. The logo rules are regulated in the Council Meeting Decision Book , Marketing part, Uniformity section article 1. In this scope, the assembly and organisation of the figurative mark (1) and the word mark (2) is fixed and predetermined. The position of the individual elements of the word/figurative mark is defined by the width of the bar in the letter “L” (A). The arrangement of the word mark towards the figurative mark is always centred below. The name of National and Local ELSA groups stands centered below the word mark wiht an interspace of A - the same space as in between the animation and the subtitle. 3 A 1 X A 2 1 X A 2 GERMANY A Logo colours The ELSA Logo shall be featured in four colours. The Logo shall always, if possible, be displayed in “Logo standard blue“. For dark background, the inverted (white) version could be used. For black and white documents (mostly for print), use the black logo. The grey logo is rarely used in the ELSA Network and should be used unless you really feel the necessity to use it. Logo inverted The inverted, white version of the logo is used when the logo is to be placed against dark backgrounds,when the blue logo cannot be used. Logo black The black logo is used on faxes or master copies (that are to be photocopied). 4 Logo standard blue The logo in ELSA blue is the standard logo and is to be used for all coloured publications Logo grey The grey logo is used in order to place emphasis on something or not to distract from important content. The protected zone Give the logo space! X = vertical height l A logo needs to be surrounded by an area that is left clear. To be representative, the ELSA logo needs an expansion space. This clearly defined protected zone is to be respected in all applications. The size of this protected zone is determined by the cap height of the letter L in the ELSA logo and is to be respected for all directions. X X Have a look at the figures to the right to get a clear picture of the safe zone of the logo! X 5 Modifications of the Logo Do not modify the ELSA Logo! All modifications lead to the distortion of the character of the word/ figurative mark and are therefore illegitimate. These include in particular irregularities in the typefaces, the omittance of individual parts, the turning and deforming of the word/figurative mark as well as variations in terms of colour. The logo shall neither be used in connection with any state or national symbols of any country nor be animated in any way. 6 ELSA colours White CMYK: 0 0 0 0 Colours are essential components of a corporate design! RGB: 255 255 255 WEB: #FFFFFF As a principle, it is recommended to use CMYK (cyan-magenta-yellow-black) shades for all print productions. RGB-colours (redgreen-blue) are used for all screen and projector presentations. The system of hexadecimal colour definitions was created especially for internet applications. Three consecutive, two digit hexadecimal numbers each represent one colour of the RGB colour space. Blue Black HKS 42 CMYK: 0 0 0 100 CMYK: 100 95 0 0 RGB: 0 0 0 RGB: 10 48 135 WEB: #000000 WEB: #0B3087 Orange Grey HKS 10 CMYK: 0 0 0 60 CMYK: 0 83 92 0 RGB: 135 136 138 RGB: 249 71 17 WEB: #87888A WEB: #F94711 7 ELSA fonts Arial black abcdefghijklmnopqr stuvwxyzäöü ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ 123456789 Garamond, an Antiqua-type of fonts that clearly differs from the widely spread Times fonts, is mainly used for texts, letters, articles etc. ARIAL regular abcdefghijklmnopqrstuvwxyzäöü ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ For headings and prominent paragraphs, Helvetica Neue or Arial is used. In this context, the word ELSA is always in bold and in majuscules. 123456789 Garamond regular abcdefghijklmnopqrstuvwxyzäöü ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ 123456789 Helvetica neue 95 black Garamond bold abcdefghijklmnopqrstuvwxyzäöü abcdefghijklmnopqrstuvwxyzäöü ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ 123456789 Helvetica Neue Garamond italic abcdefghijklmnopqrstuvwxyzäöü abcdefghijklmnopqrstuvwxyzäöü ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ 123456789 8 Business cards The ELSA business card is one of few items regulated in the ELSA Council Decision Book. The business card unites ELSA Officers all around Europe and it is important in the perception towards external stakeholders. 55 mm The ELSA business cards are regulated in the Council Meeting Decision book Article 2 in the uniformity section of the Marketing part of the Council Meeting Decision Book. 85 mm 9 Corporate Identity samples On the following pages, you can find a few Corporate Identity samples describing how materials within the framework of the Corporate Deisgn could look like. LXIII INTERNATIONAL COUNCIL MEETING ELSA International WORKING MATERIALS Monthly update June 2013 Cologne, Germany 7th - 14th of April 2013 The European Law Students’ Association These samples are not binding. Do not hesitate to find your own way of using the Coprorate Identity and what suits your ELSA Group the best. Corporate Partner of ELSA Also, do not hesitate to contact Vice President for Marketing of ELSA International for further tips, templates or to brief ideas! vpmarketing@elsa.org LL.M. Partner of ELSA Human Rights Partner of ELSA LL.M. Partner of ELSA 10 English Language Partner of ELSA Hate Speech ELSA in cooperation with the Council of Europe ELSA goes online – also in the field of law! The year of 2013 is going to be all about Online Hate Speech and we want you to join us! T wenty years ago, ELSA decided to express its commitment to raising the awareness of Human Rights through Vice President for Academic Activities legal education into the Philosophy ELSA International Statement. From 1992 until today, ELSA has worked hard on organising high quality Human Rights projects in order to... that’s right – taking the association one step closer “A just world in which there is respect for human dignity and cultural diversity” Vasco Silva Once again, it is time again for ELSA to join the Council of Europe in one of its campaigns, the Online Youth Campaign. Although, the challenge will be even greater this time. ELSA will launch four new international projects that include an Essay Competition, an Online Survey, a Europeanwide Legal Research Group and an international Conference. The year of 2013 is going to be all about Online Hate Speech and we want you to join us! Maybe you are asking – why should ELSA join this campaign? The main goal of ELSA’s involvement is to raise awareness among law students and young lawyers about the topic of the campaign and contributing to its high quality legal academic discussion. The campaign includes all forms of online hate speech, mainly the ones that mostly affect young people, such as cyber-bullying and cyber-hate. The Online Hate Speech Essay Competition is the project that is first out in the list of projects. The competition is focused on online hate speech and whether it is a right or a crime. With this competition, ELSA aims to develop the field of Legal Writing and the promotion of the ELSA Vision – you should know it by now! 24 11 “ Do not miss the opportunity to take part in some of the most valuable projects of the year, this is your opportunity to contribute! Before I finish this article, I would also like to tell you about the International Legal Research Group on Online Hate Speech. A Legal Research Group is a group of law students carrying out a research on a specified topic of law with the aim to make their conclusions accessible for the public society. As a part of the Online Hate Speech Campaign, a Legal Research group on this topic will be launched during 2013. Online Hate Speech as topic and we are aiming high; our goal is to have is to have one Research Group in each of the 41 National Groups in ELSA. The Legal Rresearch Group will be complemented by a Final Conference to present the resultss takin place in December 2013. You are of course more than welcome to attend – more information will be out during 2013. Do not miss the opportunity to take part in some of the most valuable projects of the year, this is your opportunity to contribute! For more information, visit: www.elsa.org/projects/onlinehatespeech ...or stay tuned on Facebook: www.facebook.com/elsa.org 12