business

Transcription

business

Market Update 2012
BUSINESS
Small business spending has hit the most
ambitious level since 2008 according to Wells
Fargo and Gallup. Tech firms are spending big
on corporate events and attendance is setting
new records reports the Wall Street Journal.
eMarketer forecasts U.S. ad spending to rise
another 4% in 2013 to $176 billion after a 6.7%
spike in 2012.
All signs that recovery in the b-to-b sectors is not only percolating,
but also amounting to significant levels of spending. Lines of credit
are expanding and corporate cash positions are being invested in
company growth.
Business executives are busy reading up on industry, boning up on
technology, and getting up to speed with what it takes to compete
and succeed in the new economy. ALC is helping marketers connect
with the company leaders who are actively seeking IT products,
seminars, supplies, business magazines, security services, office
furnishings and more. From response lists to targeted, multisourced business databases, these responders are driving sales in
all business sectors.
Click the list names of the lists to view datacards. For
more information, click the contact names to send email
requests or call each contact at the direct dial telephone
number. Visit www.alcdata.com to view all datacards.
www.ALCdata.com
Market Update 2012
Page 2
Business
Primary Market Lists with Proven Continuation Usage
List
Count Rate Sample Continuations
Accutrend Data Corporation
• New Business Source
5,760,000
• Pre-Opening New Business 146,000
American Public
Health Association
$85/M
$85/M
+$35/M
15,000 $165/M
Artistic Direct
Business Buyers
369,000
BtoB
ALC B2B
• Accountants
Contact
Dpa/Datawarehouse, Office Depot, Uline, Inc. Lisa Donzella – 914-524-5263
lisa.donzella@alc.com
Dpa/Datawarehouse, Office Depot
Lisa Donzella – 914-524-5263
Cambridge Who’s Who, Crestline Company, Susan Packard – 609-580-2785
National Association of Professional Women susan.packard@alc.com
$95/M
+$10/M
National Pen Corporation, Skillpath
Seminars, Uline
Marissa Spinelli – 914-524-5229
marissa.spinelli@alc.com
39,000 $150/M
Questex Media, Recognition Media,
Skillpath Seminars
Michael Auriemma – 914-524-5238
michael.auriemma@alc.com
515,000
$72/M
Kiplinger Washington Editors, National
Business Institute, The Wall Street Journal
Maryann Posten – 609-580-2978
maryann.posten@alc.com
• Banking & Finance Masterfile 91,000
$80/M
Crain’s NY, NewLife Industries, The Wall
Street Journal
• Board of Directors Database
92,000
$72/M
The Wall Street Journal
• Corporate Counsel Database 23,000
$72/M
Aspen Law & Business, Bureau of
National Affairs, Northstar Conferences
• Corporate Gift Buyers
479,000
$76/M
Associated Bag Company, Harry and David,
Official Airline Guide
33,000
$80/M
Crestline Co., Kenberma Products,
Phillips Printing
• eBusiness Intelligence –
Executive Extracts
8,947,000
price
Dow Jones, Google
• Executive Masterfile
8,144,000
$80/M
Forbes, Pitney Bowes, The Wall Street
Journal
• Executive Masterfile
2,641,000 $250/M
Decision Makers Email Database
Chronicle Books, Verizon
• Fortune 1000/
Top 2000 Database
130,000
$80/M
Crain Communications, Material Handling
Industry, Unique Homes
• Lawyers
738,000
$80/M
American Law Institute, Aspen Publishers,
Pepperdine University
20,417,000
$80/M
Alliance Business Systems, Baker
Industries, New Life Industries
• Meeting Planners Database 346,000
$90/M
Active Network, Biz Bash Media,
Greenspring Media
• Small Business Selector 11,405,000
$72/M
Bunker Hill Rare Coins, Entertainment
Publications
• Credit Unions Database
• Master Business File
American Medical Association 97,000 $130/M
Business Product Buyers
Decisionhealth, Lorman Education Services, Michael Auriemma – 914-524-5238
Progressive Business Publications
Bloomberg Businessweek
• Bloomberg Businessweek
Active Subscribers at
Business Address
Business Journal Consortium, Hewlett
Packard, John Wiley & Sons
Susan Packard – 609-580-2785
susan.packard@alc.com
Elmhurst College, John Wiley & Sons,
The Wharton School
200,000 $145/M
+$20/M
• Bloomberg Businessweek
52,000 $300/M
Active Subscribers at Business Email
Click List Names to View Datacards
Continued Next Page
Market Update 2012
Page 3
Business
List
Contact
Chief Executive Magazine
42,000 $190/M
CRM Custom
Relationship Management
273,000 $225/M
Conference Board, Inc., Microsoft,
Vocus, Inc.
913,000 $140/M
Financial Times, Harry & David, Kiplinger
Washington Editors
The Economist, Harry and David, Value Line
Dow Jones
• SmartMoney
American City Business Journal, Dow Jones Susan Packard – 609-580-2785
& Company, Financial Times
• The Wall Street Journal
1,256,000 $170/M
• The Wall Street Journal
Business
301,000 $170/M
+$16/M
American Lawyer Media, Hewlett Packard,
Mansueto Ventures
The Economist
565,000 $145/M
Financial Times, Harvard Business Review,
The Wall Street Journal
Entrepreneur
• Entrepreneur Magazine
906,000 $120/M
Inc. Magazine, Online Strategies, Inc., Uline
605,000 $200/M
Alibaba.com, University of Maryland,
Vocus Inc
Harry and David, Merit Direct, Llc.,
Prudent Publishing
26,000 $110/M
+$11/M
Conde Nast Publications, Forbes,
The New York Times
76,000 $105/M
Smilemakers, Inc., Trend Enterprises, Inc.,
U.S. Toy/Constructive
Oriental Trading
• Entrepreneur Magazine
Email
Fairytale Brownies
Business Buyers
7,000
Hearst
• Esquire – Business Address
Highlights for Children
• Highlights for Children –
Teachers USA/Canada
• Highlights for Children –
Public Place
$95/M
+$5/M
6,000 $105/M
Information Today Masterfile 407,000 $225/M
Kiplinger Washington Editors
• Kiplinger Personal Finance 520,000 $145/M
American Society of Professional Educators, Marissa Spinelli – 914-524-5229
Progressive Business Publications,
University Alliance
Bloomberg Businessweek, Fortune
Magazine, Trend Magazine
• Kiplinger Letter
110,000 $150/M
Harry & David, Fortune Magazine,
Skillpath Seminars
• Kiplinger Professionals
at Business Address
146,000 $160/M
Amsterdam Printing, Park University
Enterprises, US Postal Service
• Kiplinger Tax Letter
KM World
MarketForce
• MarketForce
New Business
• MarketForce Pre Opening
New Businesses
92,000 $150/M
115,000 $225/M
3,100,000
$85/M
60,000 $111/M
Click List Names to View Datacards
Aspen Publishers, Wall Street Journal,
National Institute for Business Management lisa.donzella@alc.com
American Society of Professional Educators, Michael Auriemma – 914-524-5238
Event Evolutions, Lighthouse Seminars
Consolidated Plastics, Office Depot/Viking
Office Supplies, Uline, Inc.
Uline, Inc., Walters Kluwer Health
Continued Next Page
Market Update 2012
Page 3
Business
List
Contact
Northern Tool & Equipment
Business Buyers
546,000 $120/M
Amsterdam Printing, Reliable Corp,
Uline Enterprises
Progressive Business
Publications Masterfile
343,000 $145/M
Aspen Publishers, New York University,
Thompson Publishing
USA Today
Business Address
123,000 $125/M
+$11/M
American City Business Journals, Forbes,
The Washington Post
Werner Publishing
• Digital Photo – Subscribers
at Business Address
3,200
$420/F
New List
• Outdoor Photographer –
5,000
Subscribers at Business Address
$550/F
New List
Enhanced Files
List
Count
Archaeology Magazine Enhanced
• Business Owner
11,000
• Home Business
15,000
Rate Sample Continuations
Contact
$95/M
+$16/M
The Economist, The Week
$95/M
+$16/M
The Economist, The Week
Crain Communications Waste & Recycling,
The Economist, Forbes
The Wall Street Journal Business Enhanced
• C Level Executives
117,000 $170/M
+$16/M
• SOHO Businesses
77,000 $170/M
+$16/M
• Top Management
86,000 $170/M
+$16/M
Let us provide your next Business mailers
with these proven lists.

business

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