K 2007

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NEWS
Sept | 2007
TURNING VISION
INTO BUSINESS
+++ +++ K 2007 +++ DÜSSELDORF, 24–31 OCTOBER 2007 +++ INTERNATIONAL TRADE FAIR +++
+++ +++ N O . 1 F O R P L A S T I C S A N D R U B B E R W O R L D W I D E + + + W W W. K - O N L I N E . D E +++
Optimism ahead of
K 2007
The international plastics and rubber industry is set to
show off dynamism and innovative drive in Düsseldorf.
More than 3,000 companies will be exhibiting in October.
In the K year of 2007, the global plastics and
rubber industry will be taking the spotlight
against a positive economic backdrop. Machine
builders, raw materials producers and processors
have recorded strong business results and the
outlook for the coming months is accordingly
optimistic.
Ulrich Reifenhäuser,
Chairman of the
K 2007 exhibitor
council:
“The initial results for
2007 are exceptionally
promising! The economic
upswing has penetrated
all sectors of the industry
without exception – from production/distribution through machine building and processing
to recycling. Following an upbeat second half of
2006, the positive business trend is set to continue over the coming months, with growth
reaching the same level as last year. All indicators
confirm this prognosis – notably as the economy
has now turned around and the clearing of the
past two years’ investment backlog makes for
full order books. A rise in the willingness to
invest is unmistakable, with capital being directed
chiefly into replacements and expansionary
measures.”
Full house
In the light of these gratifying developments,
the companies set to exhibit at the world’s premier trade fair for plastics and rubber are going
full out to set up a compelling display of their
innovations between 24 and 31 October 2007.
More than 3,000 exhibitors will be presenting
their latest developments targeting all fields of
the industry at the leading event in Düsseldorf.
Ranging from global giants to start-ups, these
companies will offer an overview of the entire
product palette covering standard raw materials
to customised tools. In a word, all the building
blocks needed for optimal production conditions
– from feedstock through plant and machinery to
complex solutions for various user industries –
will be presented.
K 2007 is fully booked. What’s more, the floor
space occupied by the exhibitors will be roughly
8,000 square metres larger than at K 2004, totalling a net area of 169,000 square metres. The expansion is being made possible by the construction of a new hall in the north of the Düsseldorf
Trade Fair Center which will be completed right
on schedule in autumn 2007.
The clear subdivision of K into the following sections will still be retained after the expansion:
Machinery and equipment,
Raw materials and auxiliaries,
Semi-finished products, technical parts
and reinforced plastics as well as
Services
Two thirds of the space
for plant and machinery
Suppliers of plant and equipment traditionally
account for the largest exhibitor group at K. This
year they will be spread across more than
116,000 square metres – roughly two thirds of
the total exhibition space. Halls 1 to 4 and 9 to
17 will be their domain. Manufacturers of raw
materials, semi-finished products and technical
parts will set up shop in Halls 5 to 8b. In that
area, the raw materials producers will claim
34,000 square metres of net exhibition space –
a good fifth of the total floor space. A net area
of 13,000 square metres has been reserved by
processors.
Fifty-seven percent
of exhibitors from abroad
The international profile and mix of exhibitors
will ensure that the fair offers a complete panorama of the global market. About 57 percent of
Machinery and equipment for the plastics and
rubber industries
Raw materials and auxiliaries
Semi-finished products, technical parts
and reinforced plastics
Special presentation
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At a glance:
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GLOBAL EXPERTISE
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K 2007 International Trade Fair
No. 1 for Plastics and Rubber Worldwide
Düsseldorf, 24–31 October 2007
Staging cycle:
Every three years
Venue:
Düsseldorf Trade Fair Center, Halls 1–17
Opening hours:
Daily from 10am to 6.30pm
Admission prices:
One-day ticket for trade visitors: EUR
55/49*
Students/trainees: EUR 15
Three-day ticket for trade visitors: EUR
120/108*
*Advance sale online
GLOBAL EXPERTISE
K Newsletter September 2007
+++
the exhibition space has been booked by companies based outside Germany. All in all, the
K 2007 exhibitors hail from 58 countries throughout the world. Aside from the stands of individual exhibitors, there will also be an array of
interesting joint stands representing China,
India, France, Canada, Taiwan, Turkey and the
USA, among others.
Ulrich Reifenhäuser: “Thanks to the mix of
exhibitors, we can once again guarantee that K
will plumb the depths and breadths of the product palette as no other fair can. K 2007 is set
to compellingly reassert its status as the world’s
global leader. If you’re active in our industry,
you don’t want to miss out!”
Supporting organisations:
Fachverband Kunststoffund Gummimaschinen im VDMA
(Plastics and Rubber Machinery
Association within the VDMA)
Lyoner Strasse 18
60528 Frankfurt/Main, Germany
www.guk.vdma.org
E-mail: guk@vdma.org
Gesamtverband Kunststoffverarbeitende Industrie e.V. (GKV)
(Central Federation of the
Plastics Processing Industries – GKV)
Am Hauptbahnhof 12
60329 Frankfurt/Main, Germany
www.gkv.de
E-mail: info@gkv.de
PlasticsEurope Deutschland e.V.
Mainzer Landstrasse 55
60329 Frankfurt/Main
www.plasticseurope.org
E-mail: info.de@plasticseurope.org
Wirtschaftsverband der deutschen
Kautschukindustrie e.V. (WdK)
(Association of the
German Rubber Industry – WdK)
Zeppelinallee 69
60487 Frankfurt/Main
www.wdk.de
E-mail: info@wdk.de
Hotel reservations:
Düsseldorf Marketing & Tourismus GmbH
Tel.: + 49(0)211/17 202 839
Fax: + 49(0)211/16 10 71
www.duesseldorf-tourismus.de
reservation@dus-mt.de
Organiser:
Messe Düsseldorf GmbH
Messeplatz, Postfach 10 10 06
40001 Düsseldorf, Germany
Tel.:
+ 49(0)211/45 60 - 01
Fax:
+ 49(0)211/45 60 - 668
Info tel.:+ 49(0)211/45 60 - 900
www.messe-duesseldorf.de
Further information:
www.k-online.de
GLOBAL EXPERTISE
“For us, K in Düsseldorf is a leading
international fair
where we are able
to demonstrate our
technological leadership and innovative strength to
cross-industry customer groups. At the same
time, we have the opportunity to identify
market trends and discuss tomorrow’s products and applications.”
Patrick Thomas
CEO of Bayer MaterialScience,
Leverkusen, Germany
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GLOBAL EXPE
Information
and tickets
online
Information about the K 2007 exhibitors can
be found at www.k-online.de, where you
can consult the preliminary – but daily updated – list of exhibitors.
And that’s not nearly all the K Internet portal has to offer. Daily updates on industry
news, the latest research findings and a
wealth of services for exhibitors and visitors.
What’s more, admission tickets to attend
the premier event can be ordered online
and will be delivered by post. Those who buy
their tickets online get the benefit of a
reduction in price and can use them to
travel to the fairgrounds on local public
transport at no extra charge. Admission
tickets entitle holders to use all modes of
local public transport in Düsseldorf and the
surrounding region.
“After a three year
long wait, Gaudlitz
GmbH is once again
eagerly anticipating
the start of K as
the top marketplace
for plastics and
rubber worldwide.
We look forward to presenting decision makers
from all five continents with compelling evidence of our expertise and innovative drive as
well as to forging new contacts.”
“The SACMI Group
will be out in force
again at K, aiming
to highlight its role
as an all-round
supplier of complete
plastic processing
systems. The fair offers us an outstanding
opportunity to present turnkey solutions for
a wide range of industries: packaging,
automotive, construction, medical, agriculture and more. All the Group brands involved
in plastics will be showcased. K offers
existing and potential customers an opportunity to see all this with their own eyes
and take a closer look at just what the
Group has to offer.”
Fred Will
Head of Sales at Gaudlitz GmbH,
Coburg, Germany
Giuseppe Lesce
Head of Closures & PET at the SACMI Group,
Imola, Italy
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OBAL EXPERTISE
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K Newsletter September 2007
GLOBAL EXPERTISE
Rubber
in its
rightful place
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GLOBAL EXPERTISE
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GLOBAL EXPERTISE
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K 2007 –
major league logistics
Rubber is an indispensable part of K – that’s
made clear right from the start in the tagline
International Trade Fair for Plastics and
Rubber. Although rubber is the smaller segment compared to plastics, it is nevertheless
of major importance to key user industries and
a material of great innovative potential.
C
f
As a result, the Rubberstreet has over the
decades come to be synonymous with K and is
highly valued by visitors. This section of the
fair also provides the industry with a welcome
presentation platform. This year, eleven exhibitors will take the spotlight at the roughly
450-square-metre showcase and provide an
exposé on the full scope of the rubber industry’s cutting-edge expertise.
“The focus of K
overlaps perfectly
with that of NRC –
plastics and rubber
are the markets on
which we have
successfully concentrated our activities for years now. The
same goes for the relevant secondary industries. Plus, in our constant search for
new products, K is the world’s best onestop shop. Not only is it the perfect place
to track new developments and trends but
also to meet customers as well as exchange
news and views in a relaxed atmosphere.”
Wolfgang Nagel
Managing Director of Nordmann, Rassmann
GmbH, Hamburg, Germany
kil
ma
als
the
pe
sm
me
fig
at
Twenty-six football fields or a net of 168,000
square metres – working on this kind of scale
demands lots of logistical savvy. Savvy to ensure
that exhibitors have the best opportunities for
presentation, that they’re supplied with electricity,
water and all other necessary facilities. Long
before the trade fair opens it doors, preparations
are in full swing.
On the days when stand construction is underway,
transporters with a 7.5-tonne payload each have
to make a total of about 12,000 trips to the fairgrounds. At the same time, some 6,000 trucks
each with a payload of 40 tonnes rumble through
the gates. In order to keep things flowing smoothly,
as many as 100 Messe Düsseldorf staff members
may have to control the thoroughfare at times.
And it’s also absolutely vital that the fair’s run is
a first-class logistical act. Every day, about 200
tonnes of materials – generally, plastic granules –
are delivered so that the exhibitors can demon-
strate their machines’ functions. “That’s equivalent to about ten fully loaded trucks,” explains
Werner Arnold who is in charge of traffic logistics.
And let’s not forget that the same amount has
to leave the fairgrounds – often as finished components.
Only the best will do
From the point of view of energy supply, a trade
fair such as K also poses a tremendous challenge.
Success depends above all on good organisation
by the Messe Düsseldorf technical staff. As early
as a year in advance, the space allocation process
for K gets underway. This job not only involves
taking into account exhibitors’ electrical, water
and communications requirements but also integrating the variety of technical equipment used in
different countries.
In total about 6,000 electrical connections have
to be installed in the halls – which translates
into electrical consumption of about 6,800,000
XX
On
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on
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N e w a n d k n o ck o u t : We l c o m e to H a l l 8 b !
Construction will be completed just in time for K, adding an extra 8,000 net
square metres to the exhibition space and providing a presentation platform for more than 300 companies.
kilowatts per hour – to power the exhibitors’
machinery and electronic devices. And then there’s
also the coffee machines and other facilities for
the comfort and convenience of visitors and stand
personnel. Twelve kilometres of pipes ensure the
smooth supply and drainage of the 60,000 cubic
metres of water required during the fair. These
figures correspond roughly to the consumption of
a town of 200,000 inhabitants.
XXL exhibits
One of the biggest exhibitors at K will be premiering a machine that alone weighs 200 tonnes.
This calls for major league logistics, as it’s not
just the size of the plant that has to be contended with but also its complex assembly that
demands a professional touch. Six weeks before K,
the components for this leviathan will be delivered,
put together at a location outside the fairgrounds
and then loaded onto a heavy goods vehicle for
transportation and positioning on the exhibition
floor when stand construction begins. The result
of this lofty technical and logistical feat will be
on display in Hall 15.
Traffic on the fairgrounds is expected to be at its
heaviest on the last day of stand construction
when an estimated 5,000 cars and about 1,000
light trucks shuttle between the halls.
The toughest day will probably be the second day
of dismantling. With 700 trucks carrying 40 tonnes
of payload and a further 600 transporters each
hauling 7.5 tonnes of freight, it promises to be an
endeavour unparalleled anywhere in the world –
just like K itself!
“Why K? Nowhere
else can we as
machine builders
find a broader
spectrum of interested experts
attending. Often
discussions at the fair with potential customers have led not only to sales opportunities
but also new impetus for our company
which we have subsequently translated into
technical innovations. The idea of “Turning
Vision into Business” originates in and is
cultivated through contact with customers
as well as their requirements and needs.
And potential buyers get just as much out
of the experience. There is virtually no
other place where visitors can gather such
comprehensive information and expert advice
in such a short space of time. No local
event, regardless of its calibre, can offer
the same.”
Dr. Klaus F. Erkes
CEO Demag Plastics Group,
Schwaig, Germany
“K exhibition is the
best and biggest
window on the
worldwide plastics
market. It is
unparalleled in
tradition, location,
number of exhibitors and visitors. That makes it a unique
chance to showcase our innovative products!”
Moreno Minghetti
CEO Techne Technipack Engineering Italia
S.p.A., Lazzaro di Savena, Italy
“For Zeon, K holds
a very special significance, and for this
reason we have
been a regular exhibitor for more than
20 years. Right
from the start, K
has brought us tremendous new business
and new customers. For us, it is a great
honour to be participating once again.”
Hirofumi Imai
Managing Director of Zeon Europe GmbH,
Düsseldorf, Germany
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K Newsletter September 2007
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+++ K 2007 +++ DÜSSELDORF, 24–31 OCTOBER 2007 +++ INTERNATIONAL TRADE FAIR +++ +++
+++ N O . 1 F O R P L A S T I C S A N D R U B B E R W O R L D W I D E + + + W W W. K - O N L I N E . D E +++ +++
“Quinn Plastics’
ethos is to think in
terms of generations
of people rather
than the generation
of business. However,
we do more than
listen – we also take note of what our customers
say, and a major event like K 2007 touches
the heart of this philosophy. From this, we
increasingly find it is not just the product we
offer that customers require, but also service
and reliability. While we are proud of our record
on both, we are also humble enough to say
that we can still make improvements. Any company in the plastics industry looking to develop
its vision and strategy will find K 2007 and its
slogan “Turning Vision into Business” difficult
to improve upon.”
“At K we can showcase all of our ideas
in the form of
plant, machinery
and equipment. At
the same time, K
also offers us an
opportunity to acquaint visitors with our
technical expertise. Here, the results of our
ambitious innovation goals can be presented
in a fitting setting. And last but not least,
we take advantage of K to discuss further
directions for development with our customers.
This dialogue allows us to match our portfolio to the needs of the market.”
Volker Kronseder
Chairman of Krones AG,
Neutraubling, Germany
Tom Nulty
General Manager of Quinn Plastics & Chemicals,
Gortmullan, UK
Eight times around the globe:
Worldwide promotions for K
No place is too far for the members of the exhibitor council and Messe Düsseldorf to travel
so that they can introduce K to journalists
and other influentials. Altogether they have
clocked up 206,940 miles, or 333,038 kilometres.
Flanking this campaign are myriad printed
advertising materials, including brochures in
ten languages – German, English, French,
Spanish, Italian, Dutch, Portuguese, Chinese,
Japanese and Russian. The total print run came
to 700,000. As many as 420,000 copies of
three newsletters in German and English were
distributed around the planet. Deliveries were
made to some 155,000 individual postal and
e-mail addresses.
And all the important facts and figures from
the global plastics and rubber market can be
accessed in German, English, French, Italian,
Spanish and Dutch on the K Internet portal.
This comprehensive service site also offers
users a wealth of links to exhibitors and
cooperation partners as well as lots of other
interesting insights.
What’s more, K’s presence in the media is not
to be sniffed at – some 210 advertisements
ran in 194 publications in 37 countries.
“K is the most
important fair for
plastics machinery
builders as well as
manufacturers and
processors of
plastics. It’s the
only fair in this
industry that is truly global in character.
Business partners and customers from
far-flung markets such as Australia, Chile
and China all meet here. Innovations are
timed to coincide with the staging cycle of
K – everyone wants to premiere their latest
developments and solutions to problems for
their target groups in Düsseldorf.”
Wolfgang Studener
Managing Director of Battenfeld
Extrusionstechnik GmbH,
Bad Oeynhausen, Germany
“Repsol YPF has
benefited over the
course of many
years from presenting our extensive
portfolio of plastics
and rubber at K. We
have had great success in generating new
contacts, meeting with existing customers,
and introducing our new developments to
the market in an efficient and professional
environment.”
Antonio Brufau Niubó
Chairman and CEO of Repsol YPF,
Madrid, Spain
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K Newsletter September 2007
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+++ +++ K 2007 +++ DÜSSELDORF, 24–31 OCTOBER 2007 +++ INTERNATIONAL TRADE FAIR +++ +++
+++ +++ N O . 1 F O R P L A S T I C S A N D R U B B E R W O R L D W I D E + + + W W W. K - O N L I N E . D E +++ +++
r
“At K, an effective
selling message can
be delivered to
relatively large and
interested audiences
at one time.
Competitive new
producers can be introduced to customers
looking for cost-effective suppliers. Potential
customers can be identified. Managers
active in the industry around the globe make
every effort to attend the event no matter
how far they are from the fair because they
know that there are always new opportunities
to explore and to be converted into business successes.”
Dr. M. E. Mohammadi
Managing Director of
National Petrochemical Co., NPC,
Iran Petrochemical Commercial Co., IPCC,
Teheran, Iran
e
“All our customers
have to select
which fairs to
attend. And we
also have to choose
where to exhibit.
One option is to go
for international reach. Our customer’s
choice is to visit K 2007. Why K? Because
they want to see technology, new trends
and gain impetus for the future. There can
be no question about whether to participate
in K – it is the event to be seen at. This
fair produces contacts and serves as amazing global advertising. The way to increase
sales is to tap new markets. K is the perfect tool for that.”
Olivier Crave
Head of sales at Billion,
Oyonnax, France
“K is the No. 1
event for the worldwide plastics industry and therefore
the fair with the
highest visitor
numbers. At K,
more than any other fair, new technologies
are debuted, new directions charted and
the tried and trusted perfected. As a result,
this fair provides the industry with tremendous stimulus. Many of the technologies
proposed and showcased are rapidly pushed
through to the stage of production-ready
solutions. This is why the entire global plastics processing industry gathers in Düsseldorf to sharpen their competitive edge
through new technological solutions.”
Dr. Peter Neumann
Chairman of Engel Holding Gmbh,
Schwertberg, Austria
O