sponsorship opportunities

SPONSORSHIP OPPORTUNITIES
what is the ad club?
We are the trade association for over 8,000 marketing and
advertising executives in the New England area.
As one of the most active ad clubs in the country, with over 30
industry events every year, The Ad Club represents the region’s
strongest brands, agencies, and the most active vendors and
media outlets.
who is The Ad Club?
the board of directors
Executive Committee
Chairman
Andrew Graff
CEO
Allen & Gerritsen
Ad Club Foundation Representative
Todd Baird
Senior Brand Director
PARTNERS +simons
Secretary
AnneMette Bontaites
Account Manager
TIME Magazine
Treasurer
Ed Piette
President & General Manager,
WBZ-TV, TV38 (WSBK), CW28
(WLWC, Providence RI)
Chairman Emeritus
Chip Rives
CEO
TRP Sports & Entertainment
Marketing
Directors
Jim Bacharach
VP, Advertising & Creative
Services
John Hancock
Lisa Badeau
Executive Vice President,
Group Account Director
Hill Holliday
Tim Castelli
Managing Director, East Coast
Google
John Coombe
VP, Communications
Liberty Mutual
Tim Davies
Account Director
Blitz Media
Sarah Fay
CEO
Aegis Media North America
Chris Rohland
General Manager
Clear Channel Taxi Media
Tom Fiedler
Dean
Boston University College of
Communication
John Zarba
Creative Director
Staples
Bill Fox
Senior Vice President
Fidelity Investments
Randy Hano
President
Boston Magazine
Christian Meyer
Chief Marketing Officer
WorldWinner
Maurice Haynes
VP, Director of WorkLife
Arnold
Kenneth Romanzi
Chief Operating
Officer-Domestic
Ocean Spray Cranberries, Inc.
Christopher Heye
CMO
Welch’s
Keith Lorizio
VP – US Advertising Sales
Microsoft Advertiser and
Publisher Solutions
Larry Martin
VP of Marketing
Ocean Spray Cranberries, Inc.
Sam Martin
SVP/Chief Advertisemesnt
Officer
Boston Globe Media
Theresa M. McLaughlin
Group Executive Vice
President, Chief Marketing
Officer
Citizens Bank- Marketing
Department
Darren Ross
EVP Digital Marketing
Cramer
Heath Rudduck
EVP, Executive Creative
Director
DIGITAS
Joan Schneider
President
Schneider Associates
Margie Sullivan
Executive Producer
Redtree Productions
Kathy Varney
VP, Marketing Communications
& Brand Management
Blue Cross Blue Shield
Laura West
National Co-op Manager
MNI
who is The Ad Club
trustee members
451 Marketing
ACS Services, Inc.
Aegis Media North America
Allen & Gerritsen
AMP Agency
Arnold Worldwide
Blue Cross Blue Shield
of Massachusetts
Clear Channel Outdoor /
Clear Channel Taxi Media
Comcast Spotlight
Connelly Partners, LLC
Digitas
Fidelity Investments
Google
Grossman Marketing Group
Boston Globe Media
Hill Holliday Connors Cosmopulos, Inc.
The Boston Herald
Improper Bostonian
Boston.TV
John Hancock Financial Services, Inc.
Bostonian Group
Liberty Mutual
Capital Advertising
Lunchpail Productions
CBS Radio
Microsoft
Citizens Bank
Mullen
Ocean Spray Cranberries Inc.
PARTNERS + simons
Schneider Associates
Simon Property Group
Soundtrack
Staples
Stop & Shop
TLC Marketing
TWIG
Uni-Graphic
WBUR
WBZ,TV38
WCVB-TV
Welch's
Worldwinner
who is The Ad Club
corporate members
BJ's Wholesale Club
Greater Boston Chamber of Commerce
National Boston
Boston Business Journal
Greater Boston Convention & Visitors
Bureau
Pile & Company / Communications
Collaborative
Harvard Pilgrim Health Care
Rattle
ISM
RedTree Productions
Kelley Habib John Integrated Marketing
Technology Review
The Marmaxx Group
Telemundo Boston
McCarthy Mambro Bertino
The North of Boston Media Group
MNI
TRP Sports & Entertainment Marketing
BzzAgent
Captains of Industry
Communispace Corporation
Community Newspaper Company
Conover Tuttle Pace
CVS
Dancing Deer
Dunkin' Donuts
Entercom
Modernista!
Museum of Science
about the agency reunion
The Ad Club Agency Reunion is the first of its kind event designed to bring together
the most powerful and influential group of marketers and advertising executives
who have worked or currently work in Greater Boston.
The Agency Reunion will be held at TDBankNorth Garden “the world’s greatest gym”
Over the course of 7 weeks, a spreadable online campaign via AdClub.org, Twitter,
Facebook, LinkedIn and other tools, will invite executives who got their start in
Boston agencies to register on a special website.
As a sponsor, you will have your brand in front of the trendsetters and bleeding
edge marketers from New England and around the country.
As Title Sponsor you will have access to the powerful
integrated visual technology of TDBankNorth Garden.
The Ad Club Reunion | Title Sponsorship
“Big Brand on Campus” $20,000
Prominent visibility on all four 12’x21’ screens of
the Garden HDX Diamond Vision Display
Opportunity to air video on Garden HDX Diamond
Vision Display
Prominent visibility on the 360 LED Arena Ribbon,
wrapping for 960 feet around TDBankNorth
Garden
Ownership of the pre-event VIP reception with an
open bar and hors d’Oeuvres in the brand new
“Loft” space on Level 6 of TDBankNorth Garden
one hour prior to the Reunion event, including
access to multiple flat-screen TVs
Up to 15 minutes of “bold dominance” across all
LED displays around TDBankNorth Garden, in
one-minute sessions across the four-hour event
Visibility for your brand on the event microsite
and social networks, viewed by thousands of
advertising and marketing executives from
around the country
Opportunity to create a mobile messaging
campaign featured on the Garden HDX Diamond
Vision Display during the night of the event
Strategic inclusion of your brand in the PR
campaign surrounding this event
A feature on The Ad Club’s Newsletter, reaching
8,000 marketing and advertising professionals at
least 8 times in the run-up to the event
Strategic and creative visibility in the pre- and
post-event email campaign
Ten tickets to the event ($2,000 value)
Complimentary access to a premium club at
TDBankNorth Garden for employees and guests
of your company on another date
A full page ad in the Yearbook published in
conjunction with this event ($1,000 value)
A branded “MVP” award associated with your
company
Opportunity to provide giveaways to guests, &
contact information for all attendees
The Ad Club Reunion
“Varsity” $10,000
Prominent visibility on all four 12’x21’ screens of
the Garden HDX Diamond Vision Display
Strategic inclusion of your brand in the PR
campaign surrounding this event
Prominent visibility on the 360 LED Arena Ribbon,
wrapping for 960 feet around TDBankNorth
Garden
A feature on The Ad Club’s Newsletter, reaching
8,000 marketing and advertising professionals at
least 8 times in the run-up to the event
Opportunity to host a pre-event reception in the
Celtics and/or Bruins locker rooms
Strategic and creative visibility in the pre- and
post-event email campaign
Up to 5 minutes of “bold dominance” across all
LED displays around TDBankNorth Garden, in
one-minute sessions across the four-hour event
5 tickets to the event ($1,000 value)
Visibility for your brand on the event microsite
and social networks, viewed by thousands of
advertising and marketing executives from
around the country
A full page ad in the Yearbook published in
conjunction with this event ($1,000 value)
Opportunity to provide giveaways to guests, &
contact information for all attendees
The Ad Club Reunion
“Junior Varsity” $5,000
Visibility on all four 12’x21’ screens of the Garden
HDX Diamond Vision Display
Strategic and creative visibility in the pre- and
post-event email campaign
Visibility on the 360 LED Arena Ribbon, wrapping
for 960 feet around TDBankNorth Garden
5 tickets to the event ($1,000 value)
Visibility for your brand on the event microsite
and social networks, viewed by thousands of
advertising and marketing executives from
around the country
A feature on The Ad Club’s Newsletter, reaching
8,000 marketing and advertising professionals at
least 8 times in the run-up to the event
A full page ad in the Yearbook published in
conjunction with this event ($1,000 value)
Opportunity to provide giveaways to guests, &
contact information for all attendees
The Ad Club Reunion
“Cheerleaders” $1,000
360 LED ARENA RIBBON SPONSORSHIP
Your company’s logo will be featured on the 360
LED Arena Ribbon, wrapping for 960 feet around
TDBankNorth Garden and visible from every
corner. Logos will rotate periodically, and your
company will be given a total of one hour of
visibility over the four-hour event
A half-page ad in the Yearbook published in
conjunction with this event ($600 value)
2 tickets to The Ad Club Agency Reunion
DASHERBOARD SPONSORSHIP
Your company’s logo featured on one of the
dasherboards at TDBankNorth Garden
A half-page ad in the Yearbook published in
conjunction with this event ($600 value)
2 tickets to The Ad Club Agency Reunion
FULL PAGE YEARBOOK AD
Feature your company, or a charity of your choice
in the specially printed “yearbook”, which will be
distributed to all guests of the event
media trade sponsorship
OPPORTUNITIES
FULL PAGE SPONSORSHIP
Your company’s logo will be featured on the 360
LED Arena Ribbon, wrapping for 960 feet around
TDBankNorth Garden and visible from every
corner. Logos will rotate periodically, and your
company will be given a total of one hour of
visibility over the four-hour event
A half-page ad in the Yearbook published in
conjunction with this event ($600 value)
2 tickets to The Ad Club Agency Reunion ($400
value)
HALF PAGE SPONSORSHIP
A half-page ad in the Yearbook published in
conjunction with this event ($600 value)
2 tickets to The Ad Club Agency Reunion ($400
value)
radio, tv, and digital media sponsorships negotiated on a case by case basis
other sponsorship opportunities
JAN
FEB
MAR
Magazine Day
Radio Day
JUL
AUG
Hatch Judging
Weekend
The Women's
Leadership
Forum
Here's the
Pitch II
APR
Red Sox
Opening Day
The 13th
Annual
EDGE
Rosoff Awards Conference
SEP
OCT
MAY
The Ad Club
Agency
Reunion 2009
NOV
The Maven
Awards
The 49th
Annual
Hatch Awards
World's Best
TV
Media Auction
Kick-Off
The Annual
Trustee Dinner Meeting
JUN
Here's the
Pitch I
Media Auction
Welcome
Reception
DEC
The
Holiday Party
thank you
Kathy Kiely
President
617 262 1100 x100
kathy@adclub.org
Anand Chopra-McGowan
Director of Development
617 262 1100 x102
anand@adclub.org