AMARIN PRINTING AND PUBLISHING PUBLIC COMPANY LIMITED

Transcription

ª°Àπâ“
Printing Services Books Distribution
Franchising
Traveling
Training and Seminar
> Quality printing services
> Nai Indra Bookstore
> Domestic trip
> International trip
> Group Tour
>
>
>
>
>
>
>
>
> Book and Other Medias
Distribution
Paper Sculpture
Watercolor painting
Floral arrangement
Tray-garden arrangement
Photography
Basic ceramic techniques
Bottle painting
etc.
0-2422-9000 Ext. 1200
0-2882-2000 Ext. 3205
0-2882-2000 Ext. 3213
0-2434-0286 Ext. 4008
0-2434-0286 Ext. 4007
Printing Factory (Sales Office)
Distribution Division
Franchising Business Department
Amarin Tour Department
Amarin Training and Seminar Department
Total Assets (thousand baht)
SUMMARY OF FINANCIAL REPORT
1,200,000
1,000,000
AND OPERATING RESULTS
800,000
600,000
400,000
(Unit : in thousand baht)
2002
2001
% Change
200,000
0
Summary of the Balance Sheet
1998
Current Assets
Total Assets
405,236
370,037
9.51
1,113,243
952,400
16.89
175,551
139,510
25.83
1999
2000
2001
2002
Total Liabiality (thousand baht)
Shareholders’ Equity (thousand baht)
250,000
1,000,000
Liabilities
200,000
800,000
Shareholders Equity
937,692
812,890
15.35
600,000
Authorized Share Capital
250,000
250,000
0.00
400,000
100,000
Paid-up Share Capital
190,000
190,000
0.00
200,000
50,000
19
19
Number of Share (million)
150,000
0
0
1998
1999
2000
2001
1998
2002
1999
2000
2001
2002
2000
2001
2002
2000
2001
2002
Summary of the Statements of Income
Total Incomes (thousand baht)
Sales Income
Total Income
Cost of Sales
Gross Profit
940,886
833,606
12.87
1,004,392
873,257
15.02
606,949
569,790
6.52
397,443
303,467
30.97
Net Profit (thousand baht)
1,200,000
250,000
1,000,000
200,000
800,000
150,000
600,000
100,000
400,000
50,000
200,000
Operating Expenses
Profit and Loss From Associated Company
213,446
183,997
191,349
112,118
11.55
64.11
0
0
1998
1998
1999
2000
2001
1999
2002
Net Profit B / F Profit and
Earning per Share (baht)
Loss From Associated Company
9,205
2,066
345.55
193,202
114,184
69.20
12
10
Net Profit
Earning per Share (Baht)
10.17
6.01
8
6
4
2
0
1998
1999
Contents
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Board of Directors
and Audit Committee
The Board of Directors’
Statement of Responsibility
for the Financial Statements
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46
Summary of Financial
Report and Operating
Results
The Business of
the Company and
Its Subsidiary
2002 Operating Results
and Financial Status
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Message from the
Chairwoman of the
Board of Directors
The Publication and
Distribution of Royal
Literary Works
Financial Statistics
(1998 - 2002)
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Report of the Audit
Committee
2002 Highlights
Other Information and
Statistics
Auditor’s Report
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Policy and Mission
of the Audit Committee
Amarin Printing and Publishing Public Co., Ltd.
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Executive Board
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Annual Report 2002:
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M R. C H U K I A T U T A K A P A N
FOUNDER
AMAR I N P R I N T I N G AN D P U B L I S H I N G P U B LI C C O M PAN Y L I M I T E D
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AMARIN BOOK CENTER COMPANY LIMITED
FORMER PRESIDENT AND CHAIRMAN OF THE BOARD
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MESSAGE FROM THE CHAIRWOMAN
OF THE BOARD OF DIRECTORS
The Company’s Operating Results
> Allow me, first of all to officially inform you,
with profound sadness, of the demise of the late
Khun Chukiat Utakapan, our highly respected Chairman
of the Board of Directors and Chief Executive Officer
in December 2002.
In 1976 Khun Chukiat and a few close associates
founded Amarin as a small and modest publishing
house that owned a magazine called Baan Lae Suan.
Now, nearly 30 years later, Amarin has not only got
through several storms and crisis but has also
proudly become one of Thailand’s most respected
publishers and printers. This is, not least thanks to
Khun Chukiat’s foresight, determination and
perseverance and, no less significant,
to our personnel’s love and respect for their work,
without which Amarin’s success would be simply
out of the question.
Throughout these 27 long years,
Khun Chukiat’s standard, philosophy and principle
have left a lasting imprint on our hearts and minds.
This, I wholeheartedly believe, will be a guiding light
and moral support for all of us to work hard
and dedicate ourselves to the continued strength
and growth of Amarin while not forsaking our social
responsibility and contribution.
I should like to take this opportunity to assure
you that Amarin’s personnel at every level will
continue to follow in the footsteps of Khun Chukiat,
that is to say adhering to his vision and principle
while opening to new challenges and ventures.
In so doing, I am confident that Amarin’s business
and operating results will not only achieve their goals
but also continue to grow and prosper to the
satisfaction of our shareholders.
It is now my pleasure to report to you the operating
results of Amarin Printing and Publishing Public
Company Limited in 2002 and our business undertakings
for 2003.
> As forecasted in last year’s annual report,
the Company’s income from all sources of main
revenues namely advertising, printing and sales
of magazines and other publications were expected
to increase significantly in 2002. Now the actual
operating results and figures have indeed lived up to
our expectations. The growth rates of all main revenues
were 14.65%, 16.41%, 29.12% and 6.6% for advertising,
printing and sales of magazines and other publications
respectively. Besides, the revenues from other sources
were also reported a notable increase.
Taking into account all our undertakings,
the Company’s total income in 2002 was reported
at Baht 1,013.60 million, an increase of Baht 138.27
million from that of the previous year or equivalent
to 15.80% growth. Meanwhile, the total expenses were
amounted to Baht 606.95 million, equivalent to Baht
37.16 million increase or a 6.52 % year-on-year
increase. Consequently, this year’s net profit
was reported at Baht 193.20 million or 19.06 %
of the total income. When compared to
last year’s net profit of Baht 114.18 million or 13.04 %
of the total income, the growth in net profit in 2002
thus rose by 69.20 % over the previous year and
the net earning per share was also up from Baht 6.01
to Baht 10.17.
I would like to point out that the remarkable
increase in the revenues from printing, advertising and
sales of magazines and other publications was in part
attributed to the clear sign of economic recovery
in the manufacturing and other real sectors in Thailand.
This improved sentiment and positive outlook have not
only boosted the confidence of both local and foreign
investors but have also given rise to the perception
that Thai economy was not as depressed as previously
predicted. When taken into consideration the increase
in the sales of magazines and books in particular,
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Annual Report 2002:
Dear Shareholders,
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it can be said that Thai society has become much
more aware of the importance of learning and reading.
In the meanwhile, it has also reflected the hard work,
dedication and perseverance on the part of Amarin’s
personnel for which I have always been grateful and
without which we would never be able to weather
the crisis and proudly become a key player in this
business. Last but not least, I would also like to
express my thanks and appreciation to all our clients
and readers for their continued support and trust.
Throughout the past decade, Amarin has developed
an interesting income structure. The revenue from
advertising once constituted the Company’s main
income now has to compete with those of printing
and sales of magazines and other publications,
which have increased markedly. Such being the case,
the revenues from these three main sources have now
been in a relatively close proportion and thus making
it possible for the Company to diversify its investments
and generate income more evenly in each channel.
Our Undertakings in 2003
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Publishing Business: Our 4 flagship magazines
have still maintained leading positions in their market
segments, while the other two newly published
magazines namely Health & Cuisine and National
Geographic (Thai Edition) launched in February and
August 2001 respectively have not only enjoyed
the growing readership and subscription but have
also been very well received by advertising agents
and advertisers alike. Health & Cuisine, a magazine
that presents knowledge and information on foods and
healthcare in various fascinating styles and formats
has become a popular handbook on modern cuisine –
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> As mentioned in last year’s annual report, the year
2003 will be the final phase of our three years business
development plan started in 2000, which has focused on
both human resource and technology developments.
Permit me now to sum up our business undertakings
in 2002 and strategies in 2003.
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Thai as well as international – and a companion to
healthy lifestyle. As for the Thai language edition of
National Geographic, the world’s all-time number
one feature magazine, Amarin has successfully
acquired its translation license from the prestigious
National Geographic Society – hoping to provide
Thai readers with a long-awaited opportunity to explore
the boundless world of knowledge simultaneously
with people in the U.S. and many other countries.
It should be noted here as well that the publication
of National Geographic (Thai Edition) has not had
any adverse effects on other local feature magazines
but has, in fact helped boosted the sales and growth
in this market segment. Most recently in March 2003,
Amarin has launched its 7th magazine, room,
a magazine for home décor enthusiasts and new
generation twenty-somethings, who have their own
accommodation. In 2003, we will continue to work hard
to expand the market, maintain our leadership,
and increase the circulation and number of
advertisements for the existing 6 flagship magazines.
In 2003, all our eleven imprints will
continue to diversify their publications focusing in
particular on the quality of each title rather than
the number of books published. In the meantime,
other income generating activities such as art and
culture tours to domestic and regional destinations and
short training courses will be promoted and diversified
to suit the needs of our readers and the general
public. As for Amarin’s two grand events of the year
2003, the 4th Baan Lae Suan Fair will change its
venue from Queen Sirikit National Convention Center
to Bangkok International Trade & Exhibition Center
(BITEC). Not only will the exhibition areas be largely
expanded to cater for more exhibitioners and visitors
but the Fair will also cover a wide range of
home & gardening merchandise and services and
health & lifestyle products as well. This year will also
witness the 2nd Amarin Book Fair, in which visitors
and bookworms from all walks of life will have
a long-awaited opportunity to buy good books at
a special discount price and meet with editors of
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Amarin’s seven magazines and eleven imprints.
Printing Business: Amarin’s printing business has
long been recognized as one of Thailand’s a few
leading printers both in terms of the cutting-edge
printing-related technologies and the greatest number
of high-quality books and other publications it has
produced. In 2002, we have replaced all the existing
six full-color printing presses that were in service
for nearly 10 years with the state-of-the-art machines,
which also include the fully-computerized printing
management system. We have also undergone several
structural and internal improvement schemes such as
expanding the inventory and customer reception areas,
providing our personnel with continual skill development
and training to keep them abreast of the new work-flow
and changing technologies, introducing the intensely
monitored quality control system, implementing
the effective cost reduction program and adding more
value to prepress materials and data.
Distinguished Shareholders,
> Let me assure you that we at Amarin will keep on
working hard and doing our utmost to make our three
major business undertakings continue to grow and
prosper in today’s modern world of business.
My colleagues and I have always been determined to
create and bring good quality and wholesome reading
materials to the Thai society. In the meanwhile,
we will also endeavor to expand the publication
market and transform our business into a
“content-based business” with tremendous potential
for other value-added products and services.
I am confident that Amarin will continue to flourish
and prosper alongside the Thai society as reflected in
the words of Khun Chukiat Utakapan, Amarin’s founder,
“WE WORK FOR HAPPINESS AND PROSPERITY
OF OUR SOCIETY,” as we, too, are part of this
society.
Thank you,
(Mrs. Metta Utakapan)
CHAIRWOMAN & CEO
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Annual Report 2002:
Distribution Business: Amarin Book Center Co., Ltd.
– Amarin’s subsidiary set up to take care of the
distribution of Amarin’s own magazines and publications
as well as provide distribution services to external
publishers – secured the net sales of Baht 730.48
million in 2002. A solid increase of 5-10 % has been
predicted in 2003. The Company will continue to focus
on the building up of strong and efficient management
teams and expanding the retail network i.e. Nai Indra
Bookstore. By the end of 2003, the number of these
retail outlets – both Company’s own and franchised –
will reach 65.
In response to the Company’s continued growth
and business expansion in all three lines of business,
Amarin recently acquired a 20-rai plot of land adjacent
to our Taling Chan printing factory. This newly
purchased land will accommodate not only the
extension of the printing house but also a new office
building for all Amarin’s publishing business personnel,
currently based at our Arun-amarin head office.
The construction project, Amarin Corporate Park
has been very well underway and expected to
complete by the end of 2003, when Amarin’s
employees from all lines of business will have a much
more spacious working area and enjoy working
in one of Thailand’s finest “corporate parks.”
Thanks to our rock-solid financial status and satisfactory
operating results in previous years, we have been
able to fund this project almost entirely relying
on our own savings with minimal bank loan and thus
following the policy of “Sufficiency Economy”.
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REPORT
OF THE AUDIT
COMMITTEE
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1. Examining the Company’s
management policies and making
recommendations on the efficient
and effective human resource
development;
2. Scrutinizing the Company’s
compliance with existing business
rules and regulations;
3. Inspecting and making
suggestions on necessary measures
to improve the effectiveness of its
internal control system with reference
to debtors and inventory;
4. Reviewing the credibility of
the Company’s quarterly and yearly
financial statements for the year
2002 – by analyzing the corporate
operating results, enquiring
the management executives and
discussing with the internal and
external auditors – to ensure that
they not only accurately represent
the Company’s financial position and
operating results but also comply
with the generally accepted
accounting standards;
Annual Report 2002:
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> As Audit Committee of Amarin
Printing and Publishing Public
Company Limited, we have fulfilled
our obligations and carried out
all the tasks commissioned by its
Board of Directors. We have made
all necessary assessment and
inspection to ensure that not only
the Company’s financial information
was made in accordance with generally
accepted accounting standards
but also its internal control system
was appropriate and efficient.
The company’s business operations
and undertakings have also been
under our scrutiny to make sure that
they were in compliance with existing
rules and regulations. Last but not
least, we have also made
recommendations regarding
the selection and appointment
of the Company’s auditor and
completed other assignments given
by its Board of Directors.
Throughout 2002, we have had
altogether seven Audit Committee
meetings to discuss and review
the following issues:
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5. Providing guidelines on its
internal auditing procedures,
reviewing and approval of
the Internal Audit Office’s 2003
auditing plan.
As for 2003, the Audit
Committee has already selected
and recommended to the Board of
Directors of Amarin Printing and
Publishing Public Company Limited
the appointment of either
Miss Susan Eimvanitcha or
Miss Wanya Buddhasatira from A.M.C.
(Accountants and Management
Consultants Co., Ltd.) as the
Company’s auditor for 2003
pending the approval by the 2003
Shareholders’ Annual Meeting.
(Mr. Wathanyu Nathalang)
Chairman of the Audit Committee
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> The Audit Committee’s policy and
mission is to serve as a vital tool
or mechanism to ensure that
the Company has been steadfastly
implementing and strictly complying
with the so-called Good Corporate
Governance. The Committee’s
obligations and responsibilities cover
the following:
1. To make certain that
the Company has an accurate
and transparent financial statement.
This can be achieved not only
by coordinating with the Auditor,
Internal Audit Manager and responsible
management executives but also
by reviewing the Audit Report,
the Management Letter of the Auditor
and the internal audit report;
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POLICY AND MISSION
OF THE AUDIT COMMITTEE
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2. To work with the Auditor and
internal auditor to ensure that
the appropriate and effective internal
control system and audit procedures
are in place;
3. To scrutinize the Company’s
appropriate disclosure of the financial
information, particularly in areas
where conflicting interests may exist;
4. To screen, select and
nominate the Company’s Auditor
based on the following criteria:
independence, credibility,
professionalism and past experience;
5. To monitor the Company’s
compliance with existing laws and
regulations governing the operation
of public companies e.g. Securities
Act and Stock Exchange’s
regulations and other relevant
commercial laws;
6. To prepare the Audit
Committee’s Report – certified and
signed by Chairman of the Audit
Committee – to be published in
the Company’s Annual Report;
7. To perform and carry out
other duties and tasks as requested
or assigned by the Company’s
Board of Directors.
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BOARD OF DIRECTORS
AND AUDIT COMMITTEE
Mrs. Metta Utakapan
Chairwoman
Mrs. Supawadee Komaradat
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Ms. Rarin Utakapan
Director
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Director
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Mr. Wathanyu Nathalang
Independent Director
Chairman of the Audit Committee
Mr. Charoenchi t Na Songkhla
Member of the Audit Committee
Dr. Somcha i Phagaphasvivat
Member of the Audit Committee
Director
Mr. Smat Ruangnarong
Director
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Director
Mr. Cheewapat Nathalang
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EXECUTIVE BOARD
Mrs. Metta Utakapan
President and Chief Executive Officer
Senior Executive Vice President and
Managing Director: Publishing Business
Ms. Rarin Utakapan
Executive Vice President: Marketing and
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Public Relations
Mr. Cheewapat Nathalang
Executive Vice President and
Managing Director: Printing Business
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“We Work for Happiness and Prosperity of Our Society”
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THE BUSINESS OF THE
COMPANY AND ITS SUBSIDIARY
Publishing Line of Business
Publishing is where Amarin started from (with the publication of Baan Lae Suan or House and Garden
Magazine) and has continued to be of our primary business interest. Our solid and invaluable 27 years of experience
in magazine and book production has largely been a key reason behind our leadership in the market. Today,
Amarin’s publishing line of business includes the following publications:
Six Magazines
Baan Lae Suan
> This is a monthly magazine that features
knowledge on homes, decoration, landscaping
and gardening, decorative plants and living atmosphere
and environment. It also presents modern design
patterns, news and articles on modern as well as
traditional arts plus useful techniques and architectural
know-how.
Praew
> A bi-monthly magazine, Praew is a magazine for
modern-day working women. Its contents, which are rich
and informative, inspiring as well as entertaining include
fashion, news and movements on the social scenes,
matters women should know, health, beauty, serialized
novels and short stories, interviews, travelogue, arts,
films and so on.
Sudsapda
> A bi-monthly magazine for new generation, teens
and youngsters who always keep themselves abreast
of new fashions and au courant with current
developments. Its contents vary from interviews to
lifestyle, in-depth feature to entertainment columns
covering reviews on books, films, music, travel memoir
and overseas news round-ups.
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Cheewajit
> A bi-monthly health magazine, it is aimed at promoting and serving as a forum
for alternative medicine. Its contents encompass healthcare, preventive medicine,
rehabilitation and therapy. Based on the notion of holistic medicine that involves the
treatment of the whole person–taking into account the body and mind, social as
well as environmental factors–rather than the physical symptoms alone, Cheewajit
presents its rich contents in a modern, relaxed and light-hearted style.
Health-conscious readers would find the knowledge and health tips it provides
simple but helpful, academic yet practical.
Health & Cuisine
> A monthly lifestyle magazine for modern and health-conscious
readers, Health & Cuisine presents healthy food recipes and
cooking tips from professional chefs and food experts,
practical knowledge on holistic healthcare and health tips
including exercise techniques and beauty secrets.
National Geographic (Thai-Edition)
> A world’s leading feature magazine, National Geographic (Thai-Edition) will open
the world for those with passion and thirst for new knowledge–lively told by veteran
travelers, explorers, and experts in all scientific fields. The magazine has been well
known for over a century for its breathtaking photographs and excitement-filled contents.
Thai readers will be able to share this unique experience simultaneously with millions
in several other countries. With the publication of National Geographic (Thai-Edition),
Amarin has proudly made its contribution to the making of a truly
learning society in this country.
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> Besides the above-mentioned six flagship magazines, Amarin’s Publishing line of business proudly introduces our
latest magazine room, the first issue of which is scheduled in March 2003. With a motto, room is Everywhere,
room is a decor magazine that features new design patterns, creative ideas and tips for decorating your living space.
The magazine’s target group is a new generation twenty-something who has the living quarters of their own or planning
to have one.
> In addition, Amarin has also developed our
magazines’ websites to promote subscription,
expand the readership’s base, and serve as forums
for members. Until now, three websites have already
been launched and fully in operation namely
www.baanlaesuan.com, www.cheewajit.com and
www.healthandcuisine.com. And in 2003,
National Geographic (Thai-Edition) will have its website
launched at www.nationalgeographicthai.com
Books
Over the past two decades, Amarin has set up 11 affiliate imprints to oversee the publication of
our high-quality book series, which are informative and inspiring, academic as well as entertaining.
These imprints comprise:
Praew Books
> This series features mostly literary works by authors of varying styles
and genres covering a broad range of contents and forms, be it fiction,
short story, poetry, essay, feature and edutainment. Believing that thinking,
writing and reading are at the heart of a healthy society, Praew Books
has been deeply committed to the production of quality books that not only
promote goodness in society but also raise responsible awareness in the
socio-political, economic and cultural milieus.
Praew Entertain Books
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> A publishing house focusing on high quality scholarly books
and research monographs, Amarin Books is truly a reliable
source for knowledge that covers a wide range of academic
fields from culture, politics and social sciences to history,
economics and technology.
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Amarin Books
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> This is a series of culinary books aimed at providing
a comprehensive knowledge on food preparations,
cooking tips, nutritional information and in-depth discussion
on food-related art and culture.
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Khrua Baan Lae Suan Books
Annual Report 2002:
> Dedicated to a variety of modern performing arts
and entertainment including film, theatre and music,
the series provides an in-depth analysis and
reference-worthy knowledge for both general readers
and experts alike.
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Health Clinic Books
> This series seeks to provide the health-conscious readers with
high-quality books–written by local and international experts–on alternative
healthcare that takes into account both body and mind. Readers will
benefit from its in-depth yet highly applicable knowledge.
Arun Books
> Noted for its entertaining and thought-provoking nature,
this series presents quality novels by well-known authors
and award-winning novelists.
Praew Children Books
> A series of beautifully children picture books that enhance their cognitive
development and imaginative thinking. The publishing house also regularly
organizes campaigns and activities to promote a good reading habit,
the very foundation for children’s future education.
Praew Juvenile Books
Specialized in children and juvenile literature, Praew Juvenile Books selects
well acclaimed works, fiction as well as non-fiction, from around the world and
present them in beautifully translated Thai language so that Thai youth can
appreciate their literary and linguistic values children in many other countries
already had. It also encourages local writers, experienced and newcomer,
to create good literary works for Thai children.
Baan Lae Suan Books
> Created and produced by selected contributors and editors who are specialized in
home care and decoration, gardening, decorative and flowering plants, this beautifully
illustrated series not only makes an easy reading but also provides reference-worthy
and practical knowledge suitable for students and horticultural enthusiasts alike.
Sudsapda Books
> A fast growing imprints that focuses on the publication of inspiring and
entertaining books for young generation. Many titles that have already been published
were written by well-known personalities in the media and entertainment circles.
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National Geographic Books
> Explore the boundless world of knowledge with National Geographic Society’s
century-old repository of wisdom. National Geographic Books is proud to present
a selection of captivating and inspirational non-fiction titles that cover a variety of
topics from adventure and exploration to art and culture; or from human civilization
to lives in the wild–beautifully written and compellingly told by world-renown
explorers and National Geographic writers.
Special Activities
To promote vocational skills and learning process for our magazines’
subscribers and the public at large, Amarin’s publishing business division has
regularly organized a variety of special activities from short training courses to
study trips both inside and outside Thailand. The short training courses, which
provide various handicrafts skills and a source for supplementary income
range from origami and papier-mâché, cooking classes, elementary watercolor
painting, flower arrangement and tray-gardening to basic photography, ceramic
works for beginners, bottle paining and so on. Other training courses involving
alternative healthcare and holistic lifestyle have been held in conjunction with
Cheewajit Magazine for both subscribers and members of the public. Last but
not least, regular short trips and study tours to famous homes and gardens,
art and culture venues and other domestic as well as overseas destinations
have also been conducted.
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Printing Business
> From our modest inception as a small in-house printing factory and throughout 25 years of experience involving
all aspects of high-quality printing, Amarin’s Printing Business Division has proudly become one of Thailand’s leading
printers. Having been equipped with a fully computerized and state-of-the-art printing technologies, we offer complete
and full-range printing services from pre-press, which include editorial assistance, photographing, typesetting, proofreading
and layout design to press and finishing. At present, half of our production capacity has been reserved for Amarin’s
own publishing business (i.e. flagship magazines and affiliate imprints), whereas the other half has been made available
for external customers from within and outside Thailand.
We have prided ourselves on being able to blend the ever-changing printing technologies with art and beauty,
which lie at the heart of any printing production. In addition, we have also taken an utmost care and made efforts to
ensure that every imagination, creativity as well as individual needs of our customers could be perfectly rendered into
a high quality printed matter. Thanks to our highly structured organization, tailor-made management system, cutting edge
technologies and above all, our staffs’ dedication and professionalism at every level, Amarin’s Printing Business Division
has become the first printing factory in Thailand to be awarded with ISO 9002 : 2000.
During 2001 and 2002, Amarin’s Printing Business Division has undergone major internal restructuring and
operational improvement. For example, all the existing six full-color printing machines, which were in service for nearly
10 years have been traded for newer machines with much more advanced technologies and another fully computerized
binding system has also been installed. As far as the infrastructure and basic facilities are concerned, an adjacent plot
of land has been purchased to expand the inventory and customer reception areas. Last but not least, not only has
the workflow system been improved in terms of effectiveness and speed but the production’s work schedule has also
been split into three shifts around-the-clock and 7 days a week.
All the above-mentioned undertakings, we strongly believe, will very well prepare us for the increasing demand
in high-quality printing services and the clear sign of growth in this sector from the middle of 2003 onwards.
The satisfactory operating results, long-time reputation and credibility of our Printing Business Division have never
failed to please the Company’s shareholders. In the meanwhile, we have also been very proud to be able to provide
our personnel with work security, favorable working environment and condition and good governance as clearly stated
in our philosophy: “We work for happiness and prosperity of our society”.
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22
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Amarin Book Center
Company Limited
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> Amarin Book Center Company Limited was established
in 1993 by Amarin Printing and Publishing Company
Limited. The 40% stake in the Subsidiary’s Baht
10,000,000 registered capital makes the latter its major
shareholder. The Company was founded to take charge
of the distribution of all the publications including
magazines, books and other publications published by the
Group’s imprints, other publishing houses and
independent writers.
In the same year, His Majesty the King graciously
granted His permission to Amarin to handle the sale of
His first Literary Work, Nai Indra Phu Pid Thong Lang
Phra, a Thai translation of William Stevenson’s book
A Man Called Intrepid. That was followed by His second
translated title Tito, based on the book of the same title
by Phyllis Auty in 1995. Later in 1996 and 1997, Amarin
was once again entrusted with the distribution of His
Majesty’s another highly successful Literary Work,
The Story of Mahajanaka, which appeared in both
hard-cover and paperback editions packaged together
with the consecrated Mahajanka Medallion. In 1999,
nd
the auspicious year of His Majesty’s 72
Birthday
Anniversary Celebrations, the cartoon version of
The Story of Mahajanaka was published and the distribution
of which was again assigned to Amarin. This was also
the case for the full-color cartoon version of The Story
of Mahajanaka, which appeared in the following year.
Most recently in 2002, His Majesty the King
commissioned the Company to print for sale His
latest Literary Work, The Story of Tongdaeng
(Biography of a Pet Dog).
Moreover, Her Royal Highness Princess Maha Chakri
Sirindhorn has graciously granted her authorization
to Amarin to distribute every title of her travelogue
series–hardcover as well as paperback–since 1995.
Importantly still, Amarin Book Center Co., Ltd. has also
been greatly gratified to receive Her Royal Highness
Princess Galyani Vadhana Kromluang Naradhiwas
Rajnagarindra’s permission to distribute some of her
literary works since February 1996.
Since its inception in 1993, Amarin Book Center
Co., Ltd. has been determined to continuously develop its
services not only to ensure the customers’ highest level
of satisfaction but also respond effectively to their needs
and expectations. To achieve this goal, on April 10, 1999,
the Company’s Executive Board of Directors and staff
members at every level enthusiastically embarked on the
Quality Management System Development Program based
on ISO 9002 requirements. This very effort to improve
the quality of our products and services as laid out in
the Company’s policy, has eventually paid off with the
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acquisition of ISO 9002 Certificate, awarded by the BVQI
Institution on December 14, 1999. Since then, Amarin
Book Center Co., Ltd. has carried on with and continually
improved its quality management policy and system.
Consequently, on July 13, 2002 BVQI institution has
awarded the Company with the newly updated
ISO 9001 : 2000. With this assurance, we can guarantee
that our products and services have been strictly in
accordance with the international quality management
standards.
The scope of the above-mentioned quality
management system covers the following products and
services:
Subscription-based
As another key channel for magazine distribution,
the Company’s subscription department has been
enthusiastically advertising and disseminating information
on the sale-promotion activities to each magazine’s
subscribers. As far as the delivery methods are
concerned, subscribers in Bangkok and its vicinity
receive their magazines from the Company’s reliable
team of messengers–long before the magazines
have become available at the newsstands. As for
the subscribers in the provinces and abroad, the
magazines will be delivered through postal services.
Sealed in well-protected envelopes, the Company
makes sure that the magazines reach our subscribers
in as perfect a condition as possible.
1. Magazine Distribution
> At present, the Company handles the distribution
of six flagship magazines published by Amarin Printing
and Publishing Public Company Limited namely
2. Books and Magazines Delivery
Service
Baan Lae Suan, Praew, Sudsapda, Cheewajit,
Health & Cuisine and National Geographic (Thai-Edition).
> Drawing on our highly effective delivery system
and efficient teams of well-trained messengers,
the Company offers a fast, reliable and safe delivery
service for magazines, books and other publications
to any interested customers such as publishing
houses, magazine’s owners or online bookstores.
Our delivery service has been managed and handled
according to our certified quality control system.
In addition, it has also been entrusted by some other
publishing houses with the distribution of their magazines
through the two following effective channels:
Agents-based
The Company handles the sale of magazines through
a network of more than 40 agents covering the areas of
Bangkok and its vicinity vis-á-vis the other 200 plus in
the provinces. Through these agents, the magazines then
reach the newsstands–located within each individual
agent’s zone–totaling 8,000 newsstands nationwide.
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3. Books Distribution Service
> Amarin Book Center Co., Ltd. has been entrusted
to distribute more than 1,000 books titles published
by Amarin’s imprints and over 500 titles by other
publishing houses. Thanks to our energetic sales
teams, we have been able to effectively distribute all
the publications to bookstores nationwide via the
following channels:
Bangkok and Its Vicinity Channel
A special sales team is currently handling
more than 350 retail outlets in Bangkok and its
vicinity, providing them with logistic supports and
other advices.
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Upcountry Retail Channel
The Company has set up several sales teams
to take care of more than 300 retail outlets in the
upcountry, which has been divided into four
geographical regions namely North, Northeast,
East and South. Each sales team regularly visits the
retail outlets located in its service coverage,
conducts market surveys, and handles client
relationship.
To stimulate and promote strong sales, upcountry
sales teams, like those in Bangkok, not only provide
those outlets with valuable suggestions on book
shelving and display as well as store’s decor but
also jointly arrange sales promotions events.
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Direct Sale Channel
As another distribution channel, our direct sale teams
regularly send a list of carefully selected publications–
based on their suitability, educational value and social
usefulness–to government agencies, academic institutions
and school libraries for their consideration.
Those titles can then be ordered via our direct sale
service at a special discount rate to be used as
supplementary reading, references and reading materials
that enhance reading skills.
Mobile Sale Units Channel
The Company has set up several mobile sale units
to promote book sale activities at different fairs and
festivals organized all year round including the National
Book Fair Week, school library activities, books launch
events and exhibitions and other local fairs.
Direct Mail Channel
Our direct mail staffs have regularly prepared,
updated and mailed a well-selected list of new
publications–completed with book’s details, synopsis
and full-color cover samples–to prospective buyers
comprising mostly our magazines’ subscribers. These
direct mail brochures and book catalogues
will be sent four times a year to keep our customers
informed on the latest interesting publications.
E-commerce Channel
Inspired by the pilot project of creating an
E-commerce website to promote the distribution of Her
Royal Highness Princess Maha Chakri Sirindhorn’s
Literary Works via http://www.amarin.com/princessbook,
Amarin Book Center Co., Ltd.–in conjunction with
Amarin Printing and Publishing Public Co., Ltd.–has
developed an increasingly popular sale channel i.e.
on-line bookstore under the URL: http://naiin.com.
The website not only features books’ details including
cover, dimensions, prize, sampled pages and synopsis
but also provides a B2C (Business to Customer) ordering
system, which is quick, easy and secure. In addition,
readers and visitors to the website can view their opinion
or join the discussion on new publications and any other
topics of common interest.
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4. Retail Outlets
> Amarin Book Center Co., Ltd. has embarked on its
retail business expansion by opening the Company’s
own retail outlets, “Nai Indra Bookstore,” the name
His Majesty the King graciously designated after His first
Literary Work, Nai Indra Phu Pid Thong Lang Phra–at
the request of the late Khun Chukiat Utakapan, President
and CEO of Amarin Printing and Publishing Public Co., Ltd.
At present, “Nai Indra Bookstore” has operated
over 50 branches located in leading department stores,
business and academic communities both in Bangkok and
the upcountry–twenty of which are Company’s own,
whereas the rest are franchised.
Owing its debt of gratitude to His Majesty the King,
who graciously bestowed the name, “Nai Indra Bookstore”
and whose vision of life-long education has been the
Company’s sublime goal, Amarin Book Center Co., Ltd.
has been determined to operate its retail outlets based
on the following principles:
- “Nai Indra Bookstore” will serve as a center for the
cultivation of reading and learning habit among the Thai
public as well as the dissemination of knowledge–from
education, science and technology to social sciences,
arts and culture–to its surrounding communities and
the society at large.
- “Nai Indra Bookstore” will strive to become a
favorite “gathering place” for readers and bookworms
from all walks of life, offering a friendly, relaxed and
cozy atmosphere. Customers will surely be impressed
with our unique service of “reader’s corner” where they
can relax after browsing for books or just pick one from
the shelf and enjoy reading it.
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Amarin Book Center Co., Ltd. launched its first
branch of “Nai Indra Bookstore” at Tha Phra Chan
(opposite Thammasat University in Bangkok) on June 20,
1994, followed by its first franchised outlet at the Pacific
Park Shopping Center in Si Racha, Chon Buri three
years later in 1997. Since then, more branches of
“Nai Indra Bookstores”–Company’s own as well as
franchised–have been opened not only in response to the
Company’s policy in creating an extensive network of
bookstores to serve as retail channel for our distribution
business but also in accordance with Amarin’s business
philosophy to dedicate itself as the community’s center
for learning.
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THE PUBLICATION
AND DISTRIBUTION OF HIS MAJESTY
THE KING’S LITERARY WORKS
50%
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> In 1993, His Majesty the King graciously entrusted Amarin Printing and Publishing Public Company Limited with the
publication and distribution of His first literary work, Nai Indra Phu Pid Thong Lang Phra, which had been translated
from A Man Called Intrepid by William Stevenson. In the following year, Amarin was once again given His Majesty’s
authorization to print for sale His second translated title, Tito–based on the book of the same title by Phyllis Auty.
Until now, the two titles which were very well received and widely praised by Thai readers nationwide have been
reprinted many times with the combined sales of over 250,000 copies–undoubtedly the country’s all-time best-selling
record for hard-cover translated books.
On the auspicious occasion of His Majesty’s Fiftieth Anniversary Celebrations (Golden Jubilee) of Accession to the
Throne in 1996, Amarin was honored and privileged to be able to serve His Majesty again in the publication of another
significant Royal Literary Work, The Story of Mahajanaka. The Royal Masterpiece, originally taken from the Holy
Tripitaka (the Pali Canon) with some modifications to suit today’s society, retells the ancient legend of Prince Mahajanaka
who was the embodiment and paragon of the virtues of endurance and perseverance.
The Story of Mahajanaka, a bi-lingual and beautifully illustrated book has been reprinted several times and made
available in various formats including large and small editions, hardcover as well as paperback. Very Importantly still,
His Majesty also granted His permission for the casting of the Mahajanka Medallion for distribution together with the
first large-sized and subsequent small hardcover editions.
Until present, The Story of Mahajanaka has proudly boasted the country’s largest total print run ever and record
sales of over 600,000 copies generating for His Majesty’s numerous charitable projects proceeds worth more than
one billion Baht.
nd
In 1999, the year Thai people joyously celebrated His Majesty’s 72
Birthday Anniversary, His Majesty the King
graciously stipulated that The Story of Mahajanaka be published in cartoon version. Chai Rachawat, Thailand’s renowned
cartoonist, was commissioned to do the illustration. This version was printed in black and white and on local paper.
Hence, the book could be affordably prized at Baht 35 so that the general public especially children and young
people would be able to own a copy. This explains why nearly 3,000,000 copies of The Story of Mahajanaka,
the cartoon version have already been sold.
Later in 2000, His Majesty the King graciously commissioned the Company to publish another cartoon version of
The Story of Mahajanaka ; this time in full-color based on the watercolor illustrations by Chai Rachawat. Moreover,
Amarin was also granted the Royal Permission to produce 1,000 sets of coffee mugs with selected cartoon designs from
The Story of Mahajanaka especially for sale to the public. So far, nearly 200,000 copies of the full-color version
have been sold.
Most recently in 2002, the Thai public was overjoyed to have leaned of His Majesty’s latest Literary Work,
The Story of Tongdaeng (Biography of a Pet Dog) also published and distributed by Amarin. The book, launched and
put on sale on November 26, 2002 has been in its tenth edition in January 2003 with the total print runs of 700,000 copies.
Besides those four great Royal Literary Works, the Company was also authorized by His Majesty the King to
publish the series of Royal Speeches. These are the transcripts of His Majesty’s Speeches given on various occasions
including the Royal Birthday Anniversaries, the texts of which were meticulously edited, revised and translated into
English by His Majesty Himself. The book was published in a not-too-thick paperback format with unique cover design
featuring the Royal Initials stamped in gold above the blue title on the white background. The 17 x 24 cm-sized book,
which was bound by saddle stitch, also contained some full-color photographs. His Majesty has sponsored the publication
of this series and used them at His disposal. Some were given to public schools and other government agencies for
26
educational
and official use; others were made available for the public at the affordable cover price of Baht 120.
The first book in the Royal Speeches series, published in 1994 was entitled Royal Speech given to the audience
of well-wishers on the occasion of the Royal Birthday Anniversary on December 4, 1993. Since then, His Majesty has,
on the annual basis, granted the Royal Speeches’ manuscripts to the Company for publication. The latest one was the
Royal Speech on the occasion of His Majesty’s Birthday Anniversary in 1999, which was published in December 2001.
In 1999, the Company was entrusted by the Princess Maha Chakri Sirindhorn Foundation to produce a CD-ROM
entitled Cycles of Life, Cycles of Development: Royal Speeches given to the audience of well-wishers on the occasions
of the Royal Birthday Anniversaries 1993-1998 both in Thai and English editions for sale to the public. This was
the first time that His Majesty the King’s Speeches were compiled and published in an electronically stored
format (i.e. CD-ROM).
Having been grateful to His Majesty the King for continuously entrusting the Company with the publication and
distribution of the Royal Literary Woks, Amarin will continue to dedicate itself to the service of His Majesty the King
with humble respects, honesty and loyalty.
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HIS MAJESTY THE KING’S
LATEST LITERARY WORK,
THE STORY OF TONGDAENG
> In 2002, His Majesty the King graciously granted His permission
to Amarin Printing and Publishing Company Limited to publish and
distribute His latest Literary Work, The Story of Tongdaeng. In this
book, His Majesty recounts the biography, intelligence and trainability
of “Tongdaeng”, His favorite pet dog, who has widely been admired
and popular among the Thai people. As His Majesty writes in the
Preface of the book:
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“...Tongdaeng is a common dog who is uncommon. She is quite
widely known. Many accounts about Tongdaeng were published,
but regrettably, there were many departures from the truth; at the
sametime, they also lacked many important details, particularly
Tongdaeng’s gratefulness and respect to “Mae Mali”, which His
Majesty praises as being ‘different from many others who,
after having become an important personality, might treat with
contempt someone of lower status who, in fact, should be
the object of gratitude.’ ”
Consequently, anyone who has read The Story of Tongdaeng
will surely get to know Tongdaeng very closely and accurately.
In The Story of Tongdaeng, His Majesty begins the narrative
with the story of “Mae Daeng”, Tongdaeng’s mother and her siblings
right until the day Tongdaeng was presented to her Royal Master.
His Majesty then fondly describes Tongdaeng’s characteristics,
personality, and intelligence–all of which can hardly be found in
any other dogs. In addition, some other outstanding qualities of
Tongdaeng such as here loyalty, gratefulness, ability to teach her
puppies, good manners, and special talents were also described.
His Majesty backs up his observations by tangible examples
and colorful illustrations (many of which are photographs taken
by His Majesty Himself).
Besides the biography of Tongdaeng, His Majesty also includes
the accounts of some other dogs such as Mae Mali, Tongdam,
Tongtae, and Tonglarng, who are, in some ways related to Tongdaeng
The Story of Tongdaeng was a bi-lingual book as His Majesty
had translated the Thai texts into English Himself. The eighty-fourpage-long hardcover book (dimensions: 17 x 26 cm) was printed on
105 gsm. premium quality glossy art paper with an affordable cover
price of Baht 299. It also contained over one hundred full-color
photographs and drawings. All the 100,000 copies of the initial
print-run, which had been on sale since November 26, 2002 were
very well received by the Thai public and completely sold out in
no time. Until January 2003, the book has been in its tenth edition
with the combined print-runs of 700,000 copies.
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THE PUBLICATION AND
DISTRIBUTION OF HER ROYAL
HIGHNESS PRINCESS
MAHA CHAKRI SIRINDHORN’S
LITERARY WORKS
> The Princess Maha Chakri Sirindhorn Foundation,
a charity organization established to support the
education of poor and underprivileged children and
young people throughout the country, has published
Her Royal Highness Princess Maha Chakri
Sirindhorn’s Literary Works for fund raising. In 1981,
the Foundation entrusted Amarin with the printing of
Yam Daen Mangkorn (Treading the Dragon Land),
the first of Her Royal Highness’ travelogue series.
For over two decades since then, the Company has
granted the honor of being the printer of this highly
acclaimed, lively and informative travelogue series.
th
The latest title (the 45 in this series) published in
2002 was Lao Ruang Muang Farang (Tales from
Western Countries).
Lao Ruang Muang Farang – originally a compilation
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of the transcript of Her Royal Highness’ lecture on her
visit to France in May 1980 and the photographs she
took in six European countries–was first published by
the Princess Maha Chakri Sirindhorn Foundation and
Siam Commercial Bank in April 1981 to raise fund for
the Foundation’s charitable projects. Later in October
2002, Her Royal Highness graciously authorized the
reprinting of this title as a memento of the royally
sponsored cremation of the late Professor Emeritus
Dr. Uraisri Warasarin, committee member of the
Princess Maha Chakri Sirindhorn Foundation. Shortly
afterwards in November 2002, the Foundation, also
under Her Royal Highness’ permission, published the
third edition for sale to the public.
Since 1995, the Princess Maha Chakri Sirindhorn
Foundation, as publisher of Her Royal Highness’
literary works has appointed the Company’s subsidiary,
Amarin Book Center Co., Ltd. sole distributor of
HRH’s travelogue series and other titles.
More recently, the Foundation also entrusted Amarin
with the development of a web-based E-commerce system
to promote and distribute all Her Royal Highness’ literary
works on the Internet. The beautifully designed website:
www.amarin.com/princessbook was launched on July 25,
2000 and has been in operation since then.
The above-mentioned project to promote and distribute
Her Royal Highness’ literary works via E-commerce on the
Internet has not only increased the books distribution
efficiency and extended the marketing range to cover all
consumer sectors, but has also provided all book lovers,
students and the public at large with a new media “vessel”
for taking “a journey through the world of knowledge” with
Her Royal Highness’ literary works as well as with an
opportunity to support the many charitable projects of the
Foundation by purchasing Her Royal Highness’ works at
their own convenience and from any part of the world,
inside and outside Thailand. As far as Amarin Printing and
Publishing PCL is concerned, our participation in the
development of this project is both a great honor and a
proud achievement. In addition, it marked the beginning of
the company’s new business venture into the borderless
cyber world and commitment to the E-business on the
Internet, as remarked by Mr. Chukiat Utakapan, the late
Chairman of the Board of Directors and CEO of Amarin
Printing and Publishing PCL at the official launch of the
E-commerce system for Her Royal Highness’ literary works:
“Amarin proudly considers this day a milestone in the
development of our E-business on the Internet.
Our E-commerce transactions and activities will be based
on our deeply rooted Thai wisdom and cultural foundation
as well as on the international standard and practice,
which we believe will most benefit our Thai society.”
Most recently in February 2002, Her Royal Highness
Princess Maha Chakri Sirindhorn graciously commissioned
the Withayalai Nai Wang Ying (Royal Women Vocational
College) to publish a book entitled Ka-nom Luk Luk
Khun Tongdaeng (Tongdaeng’s Puppies Named after
Nine Different Thai Sweets) and designated Amarin
as printer and distributor of this title. The book not only
introduced to the Thai readers Tongdaeng, His Majesty
the King’s favorite pet dog, which has recently become
very popular but also contained Tongdaeng’s photographs
taken by His Majesty Himself and those of her nine puppies
complete with individual biographies. In addition, it also
included the recipe and photographs of nine different
Thai traditional sweets, the individual name of which
(all beginning with Tong or “gold”) had been given to each
of Tongdaeng’s nine puppies. This colorful book was printed
in a handy paperback format (dimensions: 14.50 x 21.00 cm;
24 pages) with the affordable cover price of only Baht 30.
Until now, it has been reprinted six times with the
combined print runs of 380,000 copies.
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THE PUBLICATION AND DISTRIBUTION
OF HER ROYAL HIGHNESS PRINCESS
GALYANI VADHANA KROMLUANG
NARADHIWAS RAJNAGARINDRA’S
LITERARY WORKS
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> Her Royal Highness Princess Galyani Vadhana Kromluang Naradhiwas Rajnagarindra has graciously entrusted
the Company with the printing of some of her literary works since 1982. The first title printed at Amarin was
Mae Lao Hai Fang (Mother Told Me), paperback edition, which was published, under Her Royal Highness’ permission,
by the Ministry of Education to raise fund for the Somdet Phra Srinagarindra Public Park Project. The book proudly
set the country’s highest record for the number of printed paperback at 500,000 copies.
Since then, the Company has been commissioned to print several other literary works of Her Royal Highness,
which include one of her first titles in the travelogue series, Than Arayatham Chin (The Stream of Chinese Civilization)
published in 1988, followed by such titles as Bhutan: Green Island on Land (1989), Turkey: Land of the Roman
Emperors and Ottoman Sultans (1990), Xinjiang and Gansu : Pictures from Far Away Places (1990), Yunnan
nd
(2
edition, 1991), Eastern China: Mountains, Lakes, Temples (1994) and Northeastern China and Sichuan (1997).
Besides these travel literature titles, Her Royal Highness Princess Galyani Vadhana also graciously appointed Amarin
to print her other works on the royally-related topics such as Postcards Games (1992), Royal Seals, Royal Families’
Coats-of-Arms, Family’s Coats-of-Arms, Royal Initials and Initials (1995), and Prince Mahidol and Art (1995).
Following the demise and royal cremation of the late Princess Mother, Her Royal Highness Princess Srinagarindra
Boromarajajonani in 1995, Her Royal Highness Princess Galyani Vadhana graciously granted her permission to the
Company to print two special and reference-worthy books in memory of her Royal Mother. These were Popular
Chronicle from the Press: The Demise of the Princess Mother and Song Sadet Somdet Ya (A Valediction to
HRH the Princess Mother), the two large-sized books Her Royal Highness Princess Galyani Vadhana toiling over by
collecting daily news clippings on the demise and royal cremation of the late Princess Mother from several local
newspapers for many days. Her Royal Highness also wrote some additional notes and remarks by herself.
Apart from printing, the Company was also greatly honored and gratified to have received Her Royal Highness’
authorization to distribute some of her literary works since February 1996.
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Amarin Book Fair
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> Fully committed and earnestly dedicated to the
cultivation of reading habit in Thai society, Amarin has
created, on a continual basis, a variety of special
activities such as “Coffee Corner Literature Forum”,
Book Launch events, “Sharing of Love by
Knowledge” Project, Children’s Books and Story-telling
Tour and so on.
> Amarin Book Fair, held for the first time buring
25 to 28 July 2002 at the Grand Ballroom of Queen
Sirikit National Convention Center, was not only
a grand and all-embracing event for book lovers
but also another milestone in the Company’s history
and business undertakings. With a variety of creative
activities jointly organized by Amarin’s three lines of
business, the event significantly stimulated people’s
awareness of reading. It was also an ideal meeting
place for book lovers, writers, publishing and printing
houses, book sellers and readers from all walks
of life to get together and exchange their ideas
and common passion for books. In an inspiring
and hospitable atmosphere of a “reading festival”,
the visitors were able to choose over 2,000 special
discount titles and more than 50 new publications
from Amarin’s imprints, receive a variety
Annual Report 2002:
50%
> Amarin Printing and Publishing Public Company Limited
is a full-service operator in publishing, printing and
distribution business par excellence. As far as publishing
is concerned, Amarin not only owns six leading magazines
namely Baan Lae Suan, Praew, Sudsapda, Cheewajit,
Health & Cuisine and National Geographic (Thai Edition)
but also has under its umbrella eleven well-respected
affiliate book imprints. The Company has also been
recognized domestically and internationally as a high-quality
printing service provider and leader in printing-related
technology. To complete the picture, Amarin has a major
stake in its subsidiary, Amarin Book Center Company
Limited whose business activities entail distributing
and retailing books, magazines and other publications
through sale agents and retail outlets. Amarin Book
Center not only has a nation-wide network of
franchised bookstores but has also operated its own
retail outlet “Nai Indra Bookstore.”
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of collectable souvenirs such as bookmarks, postcards
and notebooks, play games and participate in a lucky
draw to win big prizes and last but not least,
enjoy various entertaining and enlightening activities
such as:
* Panel Discussions
* Books Launch Activities
* “Manuscript Market” - offering an opportunity for
prospective writers, translators, photographers and
illustrators artists to submit their works for publication
to Amarin’s editorial team comprising eleven affiliate
imprints and six flagship magazines
* “Book Production Exhibition” by Amarin’s Printing
Business Division, which has been recognized as a
leader in printing-related technologies in the region
* Amarin Mini Theatre presents quality short films
and great documentary programs from the National
Geographic Channel
* “Meeting the Editors” - visiting the stands of Amarin’s
six magazines and eleven affiliate imprints;
meeting and conversing with their editors and editorial
staffs
The 1st Amarin Book Fair proved to be an
overwhelming success with the total number of visitors
exceeding 100,000 throughout 4 days of the fair.
Moreover, the total sales were also reported at over 7.7
million baht - making the highest sales figures per day
ever - when compared to the company’s previous records
in any other national-level book fairs.
> It goes without saying that Amarin Book Fair was and
will continue to be not only the Company’s major event of
the year but also a testimony to its proud leadership in
Thailand’s printing, publishing and distribution business.
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The Fifth
“Ruam-pon Kon-kian”
(5th Writers’ Night)
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> As for this year’s “Writer of the Year’s Honorary
Award”, Amarin felt privileged to be able to honor
and pay tribute to a highly respected and prolific
writer, Rong Wongsawan, who, over the past 50
years, has created works of great linguistic and
literary values. With his great works-such as
Sey-Playboy Chaorai, Poo Mee Yee-kae Nai Huajai,
Sanim-Soy and Long Klin Kancha-having been widely
read and appreciated today as well as in the past,
Rong Wongsawan has triumphantly proved that
“Thai literature has never died.”
> As publisher and distributor of quality books,
Amarin has created the “Best Seller Award”
to express our support and recognition to successful
authors and translators whose works have either been
published by Amarin or distributed by its subsidiary,
Amarin Book Center Co., Ltd. The awards will be
judged and given on a year-on-year basis to
books with sales figures of minimum 20,000 copies
and 10,000 copies for Literary fiction titles.
In 2002, there were altogether 25 award-winning titles
(10 more titles from last year), some of which could
actually make record sales of over 100,000 copiesthanks to the promising sign of increasing reading
percentage among the Thai population. The detailed
list of this year’s Best Seller Awards winning titles
is as follows:
Annual Report 2002:
50%
> To express our appreciation and gratitude to writers
and the press, Amarin has organized a special event
called Ruam-pon Kon-kian or “Writers’ Night Party” for the
past five consecutive years. This year’s Ruam-pon Kon-kian
was held as part of Amarin Book Fair on 25 July 2002
at the Grand Ballroom of the Queen Sirikit National
Convention Center. The highlights of this year’s event
included the presentation of “Writer of the Year’s Honorary
Award” to one of Thailand’s greatest writers,
Rong Wongsawan, the official announcement and
presentation of “Nai-Indra Awards” and “Best Seller Awards”,
and a variety of entertainment activities performed
by guest writers and artists.
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Award-winning Titles Distributed
by Amarin Book Center Co., Ltd.
1.
2.
3.
4.
5.
6.
7.
GU Vol. 1 by Udom Taepanich; published by Por-dee
Panich Co., Ltd.
GU Vol. 2 by Udom Taepanich; published by Por-dee
Panich Co., Ltd.
GU Vol. 3 by Udom Taepanich; published by Pordee
Panich Co., Ltd.
Artimis Fawl, translated by “Chomnard” published
by Tonmai Publications
Yoo Yang Sanga (“Living a Noble Life”) by Prof.
Dr. Vidya Nagavajra M.D., published by the Institute
of Self-Improvement and Management
Unlock the Mysterious World of Harry Potter ,
translated by Saranya-Supanee/compiled and edited
by Kriangkrai Suesuwan; published by Jamsai Books
Private Sornram’s Stories behind the Barracks
by Sornram Theppitak; published by R.S.
Retail Co., Ltd.
> Besides the above-listed 25 Best-Seller Awards
winners, Amarin also awarded Dr. Piya Chalermklin,
a noted contributor for Baan Lae Suan Books,
“Best Academic Book of the Year Award.”
> “Ruam-pon Kon-kian”, another quality activity that
Amarin has enthusiastically created for people in the
publishing circles, veteran as well as new generation writers
and members of the press. Once a year and in a friendly
atmosphere, we get together to renew our bonds
of relationship and enjoy ourselves.
37
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Lord of the Ring: The Fellowship of the Ring,
translated by Wanli Cheunyong; published by
Soo Pua Sop (“Fight for the Corpses” ) by Porntip
Rojanasunanda M.D., published by Health Clinic
Books
Lord of the Ring: The Two Towers, translated
by Wanli Cheunyong; published by Praew Juvenile
Books
Keep Practicing English, Don’t Give Up!
by Natepreeya Chumchaiyo (Kru Kate); published
by Sudsapda Books
Study Thai with Kru Lily by Kru Lily; published
by Sudsapda Books
Hobbit, translated by Sudjit Pinyoying; published
by Praew Juvenile Books
Son Doey Sop (“What We Learn from the
Corpses” ) by Porntip Rojanasunanda M.D.,
published by Health Clinic Books
Let’s Study Abroad by Natepreeya Chumchaiyo;
published by Sudsapda Books
The Chronicles of Queen Suriyothai by H.S.H.
Prince (Mom Chao) Jartrichalerm Yugala; published
by Praew Entertain Books
Queen Suriyothai (Cartoon Version) by H.S.H.
Prince (Mom Chao) Jartrichalerm Yugala; published
by Praew Entertain Books
Krua Mai Suay (“My Beauty Secrets” ) by Kalya
Bhuthanakij; published by Sudsapda Books
Revitalize Your Life with Cheewajit Vol. 1
by Satit Indrakamhaeng Ph.D., published
by Health Clinic Books
Revitalize Your Life with Cheewajit Vol. 2
by Satit Indrakamhaeng Ph.D., published
by Health Clinic Books
Sueb Lab Rahat Rak (“Deciphering Mysterious
Love Code” ) by “Gingchatr” published by Arun
Books
Utakapai Nai Duangta (“Flooding in Her Eyes” )
by Prapda Yoon; published by Sudsapda Books
Lamnam Chantra (“An Ode to the Moonlight” )
by “Gingchatr” published by Arun Books
Dekying Nangfah (“That Girl is an Angel” )
by “Dararai”, winner of Nai-Indra Award
Som See Muang (“A Purple Orange” )
by “Daokrajai”, winner of Nai-Indra Award
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Award-winning Titles Published
by Amarin
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Reading Promotion Activities,
Book Launch Events and
Coffee Corner Forum by
Nai-Indra Bookstores
> One of Amarin’s strengths in the publishing business
lays in its emphasis on the variety of interesting reading
promotion activities for both magazines and books, which
have provided a much-needed opportunity for our readers
and members of the public to meet face-to-face and
exchange ideas with their favorite writers. Thanks to the
constant support and cooperation from the media for their
help in disseminating information, these activities have not
only successfully stimulated public interest in the value and
importance of reading but also helped promote reading
habit among the Thai people.
> In 2002, Amarin held a variety of the above-mentioned
reading promotion activities ranging from books launch
events and coffee corner forum to some other special
events such as Baan Lae Suan Fair 2002, homecare and
gardening’s consulting sessions and short courses and the
3rd Nai-Indra Award Literary Contest.
> As for the books launch events; Amarin’s affiliate
publishing houses in conjunction with our highly
enthusiastic teams of marketing and public relations proudly
presented the following titles that were highly successful
both in terms of public approval and sales:
*
*
> Fully committed to the Company’s philosophy,
“We work for happiness and prosperity of our society”,
Amarin has continuously contributed our resources and
efforts to the development of new reading promotion
activities-with special emphasis on their variety and
uniqueness-to benefit our readers and the public
at large.
*
*
*
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*
Look Chai Chang Pood (“My Talkative Son” )
by Pusacha Tonavanik
Study Thai with Kru Lily by Kru Lily
Japanese Is Not As Difficult As You Thought
by Thipawan Apiwanwararat
Hak-dip (“Giving Up Taking Drugs”) by Thiti
Khammani
Who Is the Weakest Link by Krittika
Kongsompong
*
Making a Book out of Exam Papers by Ping
D’ Avance
Ngan Na Lao (“Telling Stories with Face Up”)
by Siriyakorn Pookawes
Looking for Good Foods with Thanadsri
by M.R. (Mom Rajawongse) Thanadsri
Sawasdiwasdi
“Party at Home” by Katesuda Raiwa
Letters from Tokyo by Himito Na Tokyo
Game Look Kaew translated by “Sodsai” from
The Glass Bead Game, a classic literature
of Nobel Laureate Writer, Hermann Hesse
Tamnan of Nakorn Wat (“Legends of Ankor Wat” )
by Jitr Bhumisak
Tiao Sib Tid (“Traveling Ten Directions” )
written by 12 travel writers and published to
commemorate the 10th Anniversary of Praew
Books, Amarin’s affiliate publishing house. On this
special occasion, Praew Books also organized a
forum discussion titled, “10th Anniversary of Praew
Books and Thai Literature over the Past
10 Years”.
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Praew Charity
2% 3% 4%
> Praew, one of Amarin’s flagship magazines will
celebrate its 25th Anniversary in 2003 with a project
called “Praew Charity.” The project, which has been
inspired by the magazine’s experience in featuring the
plight of the destitute and the underprivileged in Thai
society particularly children and women - many of whom
have been subject to physical and psychological
maltreatment - is aimed at providing a much needed
help and support to various organizations working
to alleviate the suffering of those people.
> “Praew Charity” was officially launched on
September 10, 2002 and will continue for the next
12 months until completed on September 10, 2003.
During this one-year period, Praew Magazine will
create a special column called “Praew Charity” that
features interviews and case studies of contemporary
women and children who have experienced
mistreatment in their lives. Readers, magazine
subscribers and the public are invited to contribute
to the society by making donation to the following five
selected foundations and charity organizations:
*
The “Puen Pung (Bha) Yam Yak” Voluntary Project
under the Royal Patronages of H.R.H. Princess
Somsavali and H.R.H. Princess Bajra Kitiyabha
* Foundation for the Prevention of Cruelty Against
Children
* Emergency Home for Sexually Abused Women
* Children’s Promotion Foundation
* The Project for the Reduction of HIV Transmission
from Mothers to Babies
> Praew Magazine held a press conference to launch the
“Praew Charity” Project at the Ballroom of Landmark Hotel
on September 4, 2002.
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Annual Report 2002:
> In addition, the Magazine also organized the first
fund-raising event at the Fashion Hall of the Emporium
Shopping Center on December 3, 2002. Shoppers and
members of the public not only had a chance to make
donations by playing a drawing lots game or buying
T-shirts and handbags designed by famous artists and
stars but also enjoyed the music performances by
39
Dhabbarangsi family members, A Cappella 7 and Khun
Krisda Sukosol. The memorable event concluded with the
sharing of experience of “giving and taking” from a group
of celebrities.
> “Praew Charity” Project has not only reflected Amarin’s
social responsibility and contribution but also reaffirmed
Praew Magazine’s determination to grow with the Thai
society-providing companionship to modern women who,
despite their progressive outlook have never forgotten the
traditional values and characteristics of Thai women.
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Baan Lae Suan Fair
2002
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*
*
*
Scale Model of “SIMPLICITY” House-designed
by Mr. Chukiat Likitpanyarat, an interior design.
The model presented an alternative style of living
space with simple pattern designs internally as
well as externally and the flexible transformation
of internal space. Throughout five days of the Fair,
the model received an overwhelming interest from
visitors.
Leading Retailers and Service Providers-the Fair
gathered over 800 stores covering a wide range
of home decor and gardening products - from
furniture, hardware and building materials to real
estate business, construction companies and
loan providing institutions. Some other leading
merchandisers - well selected and recommended
by Baan Lae Suan Magazine - such as Nai-Indra
Bookstore and health-care and food products
retailers were also present.
Home-care and Gardening Counseling CornersVisitors to the Fair had an opportunity to meet
and counsel with experts such as architects,
interior designers, botanists and professional
garden designers. The service was totally free
of charge.
40
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The highlights of “Baan Lae Suan Fair
2002” were as follows:
Annual Report 2002:
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> “Baan Lae Suan Fair 2002” was held for the third
consecutive year during October 30 to November 3, 2002
at the Queen Sirikit National Convention Center. This year,
Baan Lae Suan Magazine as the event’s organizer decided
to expand the exhibition areas and extend the Fair’s
duration. The Fair, arranged under the theme of
“SIMPLICITY” not only gathered a wide range of retailers
specializing in hardware products, home decor and
gardening but also featured various fascinating home and
gardening-related contests and other activities. Like the
past two years, “Baan Lae Suan Fair 2002” proved to be
a great success both in terms of number of visitors and
sales.
> Starting from the middle of 2002 Baan Lae Suan
Magazine had invited students and the general public
to send in house models created under the theme of
“SIMPLICITY”, which reflected the simple yet fashionable
pattern designs corresponding to modern technologies
and lifestyle. The total prizes amounted to Baht 100,000
and the award-winning works (1st and 2 nd prizes) would
be exhibited for public view during the Fair. In addition,
some other gardening and decorative plants contests were
also held.
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*
*
*
Student Exhibition Area-To promote and encourage
new generation of architects and designers, Baan
Lae Suan Magazine opened the window of
opportunity for any interested academic institutions
to exhibit their students’ outstanding works such
as scale models and home decor products.
Seminars and Short Courses-Meeting face-to-face
with experts and attending over 25 short courses
and seminars on a wide range of topics from
gardening, home decoration and handicrafts to
yoga, cooking and healthcare.
Economy House Plans-Over 3,000 sets
of house plans - in 5 different styles with an
affordable price of Baht 999 each - have been sold
during 5 days of the Fair.
> With tremendous success of “Baan Lae Suan
Fair” over the past three years, Amarin will earnestly
develop this proud annual event as an ideal expo for
home and garden lovers alike, in which knowledge
and trade activities have blended harmoniously.
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National Geographic
Championship
2002
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Y
stressed and enhanced. Eventually, 10 outstanding
finalists that had been selected in the course of the
camp would enter a taped final competition session,
which was later televised on TV Channel 3 on
October 23, 2002 at 09.00 hrs.
> The winner of this year’s competition, “National
Geographic Championship 2002” was Ms. Ngamjitr
Saengchanreung, a brilliant student from Wat Singh
Matayomsuksa School in Bangkok. Ngamjitr received
the scholarship worth Baht 100,000 with the certificate,
whereas her school also got a prize-money of Baht
50,000 together with the testimonial plaque.
The second prize-comprising Baht 50,000 scholarship
and a certificate-had gone to Ms. Netikan Ruepngam,
a representative of Boonyawat Withayalai in Lampang
Province. Netikan’s school also received Baht 30,000
with the testimonial plaque.
> Besides Ngamjitr and Netikan, three more students
were also entitled to honorable mention awards, which
comprised Baht 20,000 scholarship and a certificate
for each student and another Baht 15,000 together
with a testimonial plaque for his or her school.
> Amarin fervently hoped that the “National
Geographic Championship 2002” will be a steppingstone and gateway for outstanding Thai students to
take part in the international “National Geographic
Olympiad” organized by the National Geographic
Society in the near future.
Annual Report 2002:
50%
> National Geographic (Thai Edition), a epository of
knowledge that has dedicated itself to the learning process
in Thai society, has regularly organized educational and
entertaining activities for the general public as well as
students. In 2002, the Magazine, with official endorsement
from the Ministry of Education, held a knowledge-based,
national level Q&A competition called, “National Geographic
Championship 2002”. The Project, which was aimed at
promoting studying activities for young people and making
Thai society a genuine “learning society”, covered every
area of academic field from science, social sciences and
humanities to geography, history and culture.
> The competition was divided into three rounds.
To begin with, all participating students had taken a
nation-wide examination held simultaneously in August
2002, after which 50 highest scores makers were selected.
These 50 semi-finalists then took part in a “geographic
camp” held at the National Science Museum during
October 11-14, 2002, in which students’ firsthand
experience, problem solving and teamwork skills would be
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K
Y
50%
B Balance
K
Y
B Balance
K
Y
50%
B Balance
K
Y
Literary Works Competition for
“Nai Indra Awards”
> Nai Indra Bookstore, managed by Amarin’s
subsidiary, Amarin Book Center Co., Ltd.,
was established with primary interests and mission in
promoting education, and disseminating knowledge,
thoughts and cultures to community as well as
cultivating reading habit and fostering writing and
quest for knowledge. To support and open a window
of opportunity for new generation of writers to publish
their quality works, Nai Indra Bookstore has organized
an annual literary works competition for “Nai Indra
Awards”.
> For this year’s competition, the 3rd since 2000,
there were altogether over 200 entries from three
different categories namely non-fiction, juvenile books
and illustrated children’s books. Winner in each
category not only received the prize-money worth Baht
50,000 but also had their works published and
distributed with 10% royalty fee. Most importantly, all
the winners had an auspicious opportunity to have an
audience with Her Royal Highness Princess Maha
Chakri Sirindhorn at the Dusidalai Hall, Chitralada
Villa, Dusit Palace on September 3, 2002 when they
were conferred with honorary awards. Besides those
award-winning works, the competition’s committee also
selected some outstanding finalists whose works would
also be published, distributed and awarded with 10%
royalty fee plus honorable mention.
> The winners and recipients of honorable mention
for 2002 competition were as follows:
Non-fiction
* Winner: Udomporn
Somphong from Hooya! the Tadpole,
Ai Look-kob
*
Honorable Mention: Chaovalit Tangchokeprasert from
Diet Diary
Juvenile Books
* Winner: “Chan Jao”
* Honorable Mention:
from Prasad Kratai Chan
“Koynuch” from The Little Garuda
Illustrated Children’s Books
* Winner: No eligible work to be awarded
* Honorable Mention: Lek Manonda from Jued’s Smiles
Y
8/4/03, 2:56 PM
B Balance C
43
50%
Annual Report 2002:
43
05.‡Àµÿ°“ Ï‡¥Ë ª’45/E34-43
Y
B
K
50
Y
50%
K
B Balance
Y
K
B Balance
Y
K
50%
B Balance Y
P
B Balance
Y
K
50%
B Balance
P
Y
50
K
B Balance
K
Y
THE BOARD OF
DIRECTORS’ STATEMENT
OF RESPONSIBILITY
FOR THE FINANCIAL
STATEMENTS
> The Board of Directors of Amarin Printing and Publishing Public Company
Limited accepts responsibility for the accuracy and completeness of its
financial statements and those of its subsidiary. Having carefully reviewed
such financial statements, which have been prepared in conformity with
generally accepted accounting principles, the Board of Directors hereby
verifies the Company’s financial status in 2002, which has very well reflected
the Company’s actual position, satisfactory operating results and strong ability
to generate and pay dividend to its shareholders.
50%
B
Annual Report 2002:
> Having firmly adhered to the policy of quality operating results, the Board
Y
44
C Balance
of Directors of Amarin Printing and Publishing Public Company Limited has
been scrupulous and careful in carrying out our business undertakings rather
than relentlessly raising the profit and dividend alone. Aiming to ensure our
44
50%
B Balance
K
K
Y
B Balance
Y
K
50%
B Balance Y
P
Y
B Balance
OB
Sk1 Sk2
K
50%
B Balance
Y
K
B Balance
K
Y
50%
B Balance
K
Y
B Balance
2% 3% 4%
shareholders of the Company’s steady growth and long-term prospects,
the Board of Directors has not only stipulated the effective internal control
measures but has also implemented the effective audit system. An Audit
Committee – comprising independent directors and some other external
experts – has been appointed and assigned with giving recommendations,
inspecting and monitoring the workings of the Company’s every department.
Teams of experienced inspectors have also been set up to render
assistance and work closely with the said Audit Committee by means
Y
45
(Mrs. Metta Utakapan)
CHAIRWOMAN & CEO
B Balance C
45
50%
Annual Report 2002:
of regular follow-up meetings.
Y
K
50
Y
50%
K
B Balance
Y
K
B Balance
Y
K
50%
B Balance Y
P
B Balance
Y
K
50%
B Balance
P
Y
50
K
B Balance
K
Y
2002 OPERATING
RESULTS AND
FINANCIAL STATUS
Operating Results in 2002
> In 2002, Amarin Printing and Publishing Public Company
Limited reported its total income at Baht 1,013.60 million,
an increase of Baht 138.27 million from that of 2001 or
equivalent to 15.80 % rise year-on-year. As a result,
the Company’s net profit in 2002 was up by 69.20 % at
Baht 193.20 million leading to Baht 10.17 in net earning
per share.
Operating Income
B
C Balance
46
Y
Annual Report 2002:
50%
> The Company’s total income in 2002 can be analyzed
based on the following revenue structure:
46
Printing Services Revenue: In 2002, the total
revenue from Amarin’s printing business was reported
at Baht 295.50 million, an increase of 16.41 % from
that of the previous year. Such an impressive
increase was very much owing to the replacement
of all the existing full-color printing presses with much
more modern and state-of-the-art machines with
a fully computerized printing management system.
The installation of these new printing presses – started
in the middle of 2001 – has completed in the first
quarter of 2002. To increase the overall capacity of
our production, another automatic binding machine and
its supporting system has also been purchased and
installed. Thanks to the increased capacity and more
advanced technologies, Amarin’s printing business was
in a much better position to receive and handle more
printing jobs. As a result, the revenue from printing
services in 2002 – both from Amarin’s publishing
business i.e. magazines and other publications and
external customers – increased markedly compared to
that of the last year. Importantly still, in the fourth
quarter of 2002, Amarin has been greatly honored
and privileged to receive His Majesty’s the King’s
Permission to print and distribute His latest Literary
Work, The Story of Tongdaeng, of which the total
print-run has, until early 2003 reached 700,000 copies.
Such a large-scale publication has also considerably
contributed to the increase in this year’s revenue from
printing services.
50%
B Balance
K
K
Y
B Balance
Y
K
50%
B Balance Y
P
Y
B Balance
OB
Sk1 Sk2
K
50%
B Balance
Y
K
B Balance
K
Y
50%
B Balance
K
Y
B Balance
2% 3% 4%
Advertising Revenue: In 2002, the total revenue from
advertising sales – generated by the Company’s six
flagship magazines namely Praew, Sudsapda, Baan
Lae Suan, Cheewajit, Health & Cuisine and National
Geographic (Thai-Edition) – was reported at Baht
327.52 million, an increase of 14.65 % compared with
the figure of the previous year. The steady increase
in the advertising revenue over the past four
consecutive years has reflected the promising sign of
economic recovery in Thailand. Despite the September
11th incident, the advertising revenue in the fourth
quarter of 2001 was slightly below the target but still
higher when compared to that of the same period in
2000. Thanks to the hard work and dedication of our
strong and efficient advertising sales teams, who have
very well managed to keep the long-term customers
and constantly looked for prospective clients,
our advertising revenue in 2002 have thus increased
markedly.
Cost and Expenses: The total sales-related cost and
expenses in 2002 were reported at Baht 606.95 million,
a 6.52 % rise from those of the previous year. Such an
increase was proportional to the growing revenues from
the Company’s three main lines of business undertakings.
Sales-related Cost and Administration Expenses:
The Company’s total sales-related cost and other administration
expenses amounted to Baht 150.07 million or equivalent to
7.06 % increase from 2001’s figures. The relatively modest
increase was due to the effective cost cutting and expense
control measures.
Interest Expenses: The Company’s financial obligation
arising from interest expenses has been markedly low
during 2001 - 2002, not least thanks to the considerable
surplus cash flow and the effective risk management policy.
The Company has also been very careful about its major
investments choosing to rely on its savings rather than
borrowing from the financial institutions and thus minimizing
the possible burden of interest expenses.
Revenue from Magazines and Publications Sales:
In 2002, the sales of the Company’s 6 flagship
magazines and other publications from our 11 affiliate
imprints amounted to Baht 317.86 million or
17.03 % up from the previous year. Such an increase
was in part attributed to a number of best-selling
pocketbook titles that have been reprinted several
times.
Net Profit: The Company’s net profit in 2002 was reported
at Baht 193.02 million, a sharp increase of 69.20 % when
compared to Baht 114.18 million of the previous year.
As a result, this year’s net earning per share was up
from Baht 6.01 in 2001 to Baht 10.17. Such satisfactory
operating results and remarkable financial status were
undoubtedly attributed to the Company’s good and highly
effective governance.
B Balance C
Y
47
50%
Annual Report 2002:
47
Y
K
50
Y
50%
K
B Balance
Y
K
B Balance
Y
K
50%
B Balance Y
P
Y
B Balance
K
50%
50
P
B Balance
Y
K
B Balance
AMARIN PRINTING AND PUBLISHING PUBLIC
COMPANY LIMITED
Ratio Analysis
2000
2001
2002
Liquidity Ratio
Current Ratio
Ratio
3.63
2.56
2.31
Quick Ratio
Ratio
3.02
1.96
1.64
Liquidity Ratio (cash basis)
Ratio
0.93
1.16
1.59
Receivable Turnover
Count
2.94
3.42
3.66
Day
122
105
98
Count
5.53
7.16
6.55
65
50
55
6.19
9.04
8.57
Average Collection Period
Inventory Turnover
Inventory Turnover Period
Day
Account Payable Turnover
Count
Payment Period
Day
58
40
42
Cash Cycle
Day
129
116
111
Profitability Ratio
Gross Profit Margin
%
33.82
34.75
39.57
Operating Profit Margin
%
11.61
12.84
20.15
Other Income Ratio
%
3.39
5.14
6.32
Cash per Profitability Ratio
%
117.34
100.20
97.35
Net Profit Margin
%
11.19
13.08
19.24
Return on Equity
%
11.93
14.60
22.07
Return on Total Assets
%
9.73
12.35
18.71
Return on Fixed Assets
%
41.03
37.19
41.93
Ratio
0.87
0.94
0.97
Debt to Equity
Ratio
0.18
0.18
0.19
Interest Coverage
Ratio
6,385.00
46,584.46
47,574.13
Debt Coverage Ratio
Ratio
1.10
0.58
0.90
60.04
59.90
B
C Balance
Assets Turnover
48
Y
Annual Report 2002:
50%
Efficiency Ratio
Financial Policy Ratio
Payout Ratio
%
48
K
Y
50%
B Balance
K
K
Y
B Balance
K
Y
50%
B Balance Y
P
Y
B Balance
OB
Sk1 Sk2
K
50%
K
Y
B Balance
K
Y
B Balance
50%
B Balance
K
Y
B Balance
2% 3% 4%
Statements of Income
Fiscal Year as at 31 December 2002 and 2001 Compared
(Baht 1,000)
2002
Increase (Decrease)
2001
Category
Baht
%
Baht
%
Baht
%
Revenues
Income from Advertising
327,524
32.61
285,675
32.71
41,849
14.65
Income from Printing Service
295,503
29.42
253,852
29.07
41,651
16.41
Income from Publication Sales
317,859
31.65
271,597
31.10
46,262
17.03
63,506
6.32
62,133
7.02
1,373
2.21
1,004,392
100.00
873,257
100.00
131,135
15.02
Less Cost of Sales
606,949
60.43
569,790
65.25
37,159
6.52
Gross
397,443
39.57
303,467
34.75
93,976
30.97
150,077
14.94
140,178
16.05
9,899
7.06
6
0.00
5
0.00
1
20.00
63,363
6.31
51,166
5.86
12,197
23.84
Total Operating Expenses
213,446
21.25
191,349
21.91
22,097
11.55
Profit and Loss from Associated Company
183,997
18.32
112,118
12.84
71,879
64.11
9,205
0.92
2,066
0.24
7,139
345.55
193,202
19.24
114,184
13.08
79,018
69.20
Other Income
Total Revenues
Profit
Less Operating Expense
Sales and Administrative Expense
Interest Operating Expenses
Income Tax
Net Profit B/F Profit and Loss
from Associated Company
Net Profit
Earning per Share (Baht)
10.17
6.01
B Balance C
Y
49
50%
Annual Report 2002:
49
Y
K
50
Y
50%
K
B Balance
K
Y
B Balance
Y
K
50%
B Balance Y
P
B Balance
K
Y
50%
P
B Balance
50
Y
K
B Balance
FINANCIAL STATISTICS (1998 - 2002)
Balance Sheets
as at 31 December
(Baht 1,000)
2002
2001
2000
1999
1998
Assets
Cash in Hand and Bank Deposits
22,881
30,690
12,506
23,718
38,019
0
20,000
156,519
131,457
85,635
181,824
141,792
176,919
167,763
145,939
83,779
86,022
67,045
94,242
61,378
104,972
80,233
78,966
103,012
74,446
11,779
11,300
5,647
8,189
5,713
405,235
370,037
497,602
528,381
411,130
-
-
9,600
10,300
Short-Term Investment
Account and Notes Receivables
Account Receivable-Related Companies
Inventories
Other Current Assets
Total Current Assets
Loans to Related Companies
-
Receivable and Loans to Employees
-
3,115
4,573
5,229
1,982
9,111
13,105
11,039
17,416
31,409
697,500
564,570
374,126
339,849
359,233
1,397
1,573
582
916
1,297
1,113,243
952,400
887,922
901,391
815,351
Investment in Other Companies
Land, Property and Equipment
Other Assets
B
C Balance
50
Y
Annual Report 2002:
50%
Total Assets
50
K
Y
50%
B Balance
K
K
Y
B Balance
Y
K
50%
B Balance Y
P
Y
B Balance
OB
Sk1 Sk2
K
50%
K
Y
B Balance
K
B Balance
Y
50%
B Balance
K
Y
B Balance
2% 3% 4%
Balance Sheets
as at 31 December
(Baht 1,000)
2002
2001
2000
1999
1998
9,987
7,526
33,585
18,723
Liabilities and Share Holders’ Equity
Bank Overdrafts
-
Account Payable
76,835
64,851
61,242
101,547
72,886
Other Payables
23,652
7,922
5,151
2,140
990
Accrued Imcome Tax
32,696
21,576
20,397
25,006
13,994
Other Liabilities
42,368
35,174
42,650
31,481
33,754
175,551
139,510
136,966
193,759
140,347
Share Capital
190,000
190,000
190,000
190,000
190,000
Premium in Share Capital
270,000
270,000
270,000
270,000
270,000
25,000
25,000
25,000
21,781
21,781
452,692
327,890
265,956
225,851
193,223
937,692
812,890
750,956
707,632
675,004
1,113,243
952,400
887,922
901,391
815,351
Total Liabilities
Share Holders’ Equity
Legal Reserve
Retained Earning Unappropriated
Total Share Holders’ Equity
Total Liabilities and Share Holders’ Equity
B Balance C
Y
51
50%
Annual Report 2002:
51
Y
K
50
Y
50%
K
B Balance
K
Y
B Balance
Y
K
50%
B Balance Y
P
Y
B Balance
K
50%
50
P
B Balance
Y
K
K
Y
B Balance
Statements of Income
as at 31 December 2002
(Baht 1,000)
2002
2001
2000
1999
1998
Income from Advertising
327,524
285,675
240,153
169,736
136,217
Income from Printing Service
295,503
253,852
287,194
291,842
357,153
Income from Publication Sales
317,859
271,597
198,466
169,967
173,312
63,506
62,133
51,695
22,662
31,044
1,004,392
873,257
777,508
654,207
697,726
Cost of Sales
606,949
569,790
514,530
440,151
519,222
Sales and Administrative Expense
150,077
140,178
129,123
115,485
100,304
6
5
31
99
66
63,363
51,166
43,519
30,835
20,154
820,395
761,139
687,203
586,570
639,746
183,997
112,118
90,305
67,637
57,980
9,205
2,066
(3,281)
5,207
193,202
114,184
87,024
72,844
57,980
327,890
265,956
225,851
193,223
160,752
521,092
380,140
312,875
266,067
224,622
68,400
52,250
43,700
38,000
28,500
Revenues
Other Income
Total Revenues
Expenses
Interest Expenses
Income Tax
Total Expenses
Profit and Loss from Associated Company
Net Profit B/F Profit and Loss
from Associated Company
Net Profit
-
Unappropriated Retained Earning Brought
Forward
B
C Balance
52
Y
Annual Report 2002:
50%
Retained Earning before Appropriated
Less Dividend Paid
Legal Reserve
-
-
3,219
Adjusted Difference in Income Tax
-
-
-
Total Appropriated Profit
Unappropriated Retained Earning Carried Forward
Net Earning per Share
52
2,216
2,899
-
68,400
52,250
46,919
40,216
31,399
452,692
327,890
265,956
225,851
193,223
10.17
6.01
4.58
3.83
3.05
50%
B Balance
K
K
Y
B Balance
Y
K
50%
B Balance Y
P
Y
B Balance
OB
Sk1 Sk2
K
50%
B Balance
Y
K
B Balance
K
Y
50%
B Balance
K
Y
B Balance
2% 3% 4%
Other Information and Statistics
1. Share Holding Structure
Amarin Printing and Publishing Public Company Limited is specialized in printing
and publishing business with major operations involving general printing service,
own publication, advertising through own publications. The Company holds 40 %
of the shares of Amarin Book Center Company Limited, which operates distribution
business through countrywide network, agencies, and 11 branches of Nai Indra Bookshop.
Share Holding Structure in Associated Companies
Operated by
Nature of Business
Paid Capital
(Baht)
Amarin Book Center Co., Ltd.
Distribution of printed matters
10,000,000
Share
Holding
40 %
B Balance C
Y
53
50%
Annual Report 2002:
53
Y
K
50
Y
50%
K
B Balance
Y
K
B Balance
Y
K
50%
B Balance Y
P
K
Y
B Balance
50%
50
P
Y
B Balance
K
B Balance
K
Y
50%
2. Share Holders and Management
2.1 Shares holders with share volume of 5 % and over as at 31 December 2002
1998
Share Holders
2000
1999
2002
2001
No. of
Shares
%
No. of
Shares
%
No. of
Shares
%
No. of
Shares
%
No. of
Shares
%
4,183,800
22.02
4,183,800
22.02
4,183,800
22.02
4,183,800
22.02
4,183,800
22.02
-
-
-
-
-
2,556,896
13.46
3,273,796
17.23
3,183,600
16.76
3,183,600
16.76
3,183,600
3,183,600
16.76
3,183,600
16.76
Thailand Securities Depository
-
-
-
-
-
2,698,000
14.20
-
Bermuda Trust (Singapore)
-
-
-
-
1,673,400
8.81
-
-
1,996,900
10.51
1,452,200
7.64
-
-
-
-
1,320,700
6.95
1,760,700
9.27
1,760,700
9.27
-
1,652,000
8.69
1,652,000
8.69
Mr. Chukiat Utakapan
Thailand Securities
Depository (2)
Mrs. Metta Utakapan
Mrs. Suphab Noi-um
1,452,200
7.64
1,452,200
7.64
Ms. Rarin Utakapan
-
-
-
-
Mr. Rapee Utakapan
-
-
-
-
16.76
-
-
2.2 Share Holding Structure of Company’s Management
B
C Balance
54
Y
Annual Report 2002:
50%
Management Member
Share Holding
Mr. Chukiat Utakapan
22.02 %
Mrs. Metta Utakapan
16.76 %
0.90 %
Ms. Rarin Utakapan
9.27 %
Mrs. Nuanchan Supanimit
0.03 %
Mr. Praphan Prabhasavat
0.02 %
2.3 Compensation for Company’s Management (Salary and Bonus)
Directors
21.86
Million Baht
Management Members
44.03
Million Baht
First 15 Management Members
34.23
Million Baht
54
-
B Balance
K
K
Y
B Balance
Y
K
50%
B Balance Y
P
Y
B Balance
OB
Sk1 Sk2
K
50%
B Balance
Y
K
B Balance
K
Y
50%
B Balance
K
Y
B Balance
2% 3% 4%
3. Risk Factors
There are 2 risk factors that may affect the company’s operations. Namely, Industry Risk
and Corporate Risk.
> 1. Industry Risk: The essential raw material for the printing business is paper. The price of paper fluctuates
depending on the world market and the economic situation, as well as the government’s policies and measures.
For instance, the government’s decision to float the Baht had adverse effect on the business especially when
the price of paper has consistently gone up.
Risk Management Measures
Printing Business: If the price of paper fluctuates significantly, then it is necessary for the company to place
purchase order for paper 3 - 6 months in advance. This is to minimize the risk associated with the unstable
price. If the price fluctuation is minimal, the company will only purchase paper sufficient for current requirement.
In regard to sources, the company has appointed a Source Identification Committee to identify and select
reliable sources. Usually, the company will maintain a list of major distributors to ensure supplies are available
when needed.
In regard to competition, the company has continuously invested in the development
of its printing technology in order to maintain quality and the lead in the industry.
Y
55
B Balance C
To minimize the payment risk factor, the company has implemented measures on credit line and credit
term, with specific procedures for individual customers/debtors where necessary. Customer/debtors are also
required to pay up before new service can be acquired. Collection is also being closely managed and
monitored to ensure effectiveness.
50%
Risk Management Measures
55
> 2. Corporate Risk: The major risk element is the ability of the company’s debtors to make timely payment
for services provided. The company, however, has in place preventive measures to ensure debtors’ payment.
Such measures include screening customers, securing financial guarantee from new customers, effective debt
collection procedures, and regular calls to customer.
Annual Report 2002:
Publication Business: There is also a risk factor regarding competition in magazine and pocket book publication.
In order to keep competitors at bay. The company has emphasized content quality and consistent improvement
in designs and looks. This applies to both magazine and pocketbooks.
In regard to copy rights, the company has secured a number of quality writers that create quality materials
for the company’s magazines. Also, the company has retained many freelance writers who produce fine literary
works regularly or periodically. In order to maintain quality writters, the company ensures appropriate
compensation is provided. As a result, the company has been entrusted by many quality writers to publish
and distribute their works.
Y
K
50
Y
50%
K
B Balance
Y
K
B Balance
Y
K
50%
B Balance Y
P
B Balance
Y
K
50%
B Balance
P
Y
50
K
B Balance
K
Y
3. Financial Risk: The Company manages its financial risks through appropriate financial instruments
to minimize the risk of held portfolio, not for speculation.
3.1 Interest Rate Risk
Due to volatility of interest market, the Company is exposed to interest rate risk as a portion of the
Company’s current assets and liabilities will be used as deposit and loan to facilitate the Company’s financial
function. However, when considering our better-than-market return yields and loan rates, and cautious investment
with possible use of our saving fund, the Company believes that we are exposed to this kind of risk at the
acceptable level.
3.2 Exchange Rate Risk
Currently, equipment purchases in foreign currency are the main sources of exchange rate risk exposure.
The Company manages the exchange rate risk by buying forward contracts to cover the risk.
B
C Balance
Registrar :
Thailand Securities Depository Company Limited Class 4, 6 - 7
62 Rachadaphisake Road, Khwang Khlong Toei, Khet Khlong Toei,
Bangkok 10110
Telephone : 0-2359-1200 Fax : 0-2359-1259
Auditor :
AMC Company Limited
77/225 - 226, 18th Floor, Ratchathewi Tower,
Phaya Thai Road, Khet Ratchathewi, Bangkok 10400
Telephone : 0-2653-8091 - 3
Fax : 0-2653-8090
Legal Counselor :
Khunnatham Lawyer Office
72/2 - 3 Suthisarn Winitchai Road, Sam Sen Nok,
Khet Huai Khwang, Bangkok 10310
Telephone : 0-2274-7529 - 30
Fax : 0-2274-7638
Business Counselor :
Pathana Wijai Company Limited
1215/6 Mooban Uaesook 15, Pattanakarn Road,
Khet Phra Khanong, Bangkok
Telephone : 0-2322-4188
56
Y
Annual Report 2002:
50%
4. References
Contact Financial Institutes : Bangkok Bank PCL., Bang Lam Phoo Branch
Thai Farmers Bank PCL., Bang Yee Khan Branch
Siam Commercial Bank PCL., Ratchadamnern Klang Branch
56
50%
B Balance
PRODUCTS & SERVICES OF
AMARIN GROUP
Magazines
Books
Baan Lae Suan (Monthly)
Praew (bi-monthly)
Sudsapda (bi-monthly)
Cheewajit (bi-monthly)
Health & Cuisine (Monthly)
National Geographic
Thai-Edition (Monthly)
> room (Monthly)
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
0-2884-7580 Ext. 5016
Marketing and Public Relation
Praew Books
Praew Entertain Books
Khrua Baan Lae Suan Books
Amarin Books
Health Clinic Books
Arun Books
Praew Children Books
Baan Lae Suan Books
Sudsapda Books
NG Books
0-2434-0286 Account Executive
- Baan Lae Suan, room Ext. 4213
- Praew Ext. 4313
- Sudsapda Ext. 4410
- Cheewajit, H & C Ext. 4515
0-2884-7580 Ext. 5004
- NGM Ext. 4322
Maketing and Public Relation
Publishing Division : 7/9 -18 Arun Amarin Road, Bangkok Noi, Bangkok 10700
Tel. 0-2434-0286 (Automatic 30 Lines), Fax 0-2433-8792, 0-2434-8699
Printing Factory : 65/16 Chaiyaphruk Road, Taling Chan, Bangkok 10170
Tel. 0-2422-9000 (Automatic 30 Lines), Fax 0-2433-2742, 0-2434-1385
E-mail: info@amarin.co.th Homepage: http://www.amarin.co.th
ª°À≈—ß
—πª°
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AMARIN PRINTING AND PUBLISHING PUBLIC COMPANY LIMITED

Transcription

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