Media Pack 2014 - Fah Thai Magazine

fah thai
your passport to the new asia
Fah Thai
Media
Pack
2014
Fah Thai magazine is available
onboard all Bangkok Airways
flights and distributed in all
Bangkok Airways lounges, and is
a must-read for all passengers.
Fah Thai is a bi-monthly magazine that appeals
to the mostly European passengers of Bangkok
Airways, Asia’s only ’boutique airline’ and
Thailand’s second biggest carrier. Produced in
both English and Thai, the magazine is a high
end, glossy publication that focuses mostly on
travel, culture and lifestyle.
Ink has published Fah Thai since January
2006 – eight years on, the title has undergone
a thorough revamp/redesign, positioning it as
an award winning title. Fah Thai aims to provide
the leisure traveller with an invaluable and
insightful guide to each of Bangkok Airways’
unique destinations. Keeping the magazine
light-hearted, there is a wide range of topical
articles and consumer editorial.
Why Choose Fah Thai to help
your brand grow?
• With the majority of passengers travelling
on Bangkok Airways being high spending
international travellers, few magazines in the
region can put your brand in the hands of such
a valuable customer base.
Fah Thai is the only inflight entertainment
onboard. With no distractions or any other
form of onboard entertainment, passengers
have plenty of time to sit back and enjoy the
magazine. The reader is in a psychologically
receptive state of mind for you to communicate
your brand message to them.
•
•Awards & Accolades
• Magazine Publishers Association of
Singapore (MPAS) Awards, 2013
Best Front Cover Trade (runner up) – Fah Thai JanFeb 2012
Trade Magazine of the Year (Runner up) – Fah Thai
• Asian Publishing Awards, 2013
Gold Award – Best use of illustration: Paolo Lim –
FahThai
• MPAS, 2012
Frequency: Bi-monthly
Print run: 30,000 copies per issue
Reach per year: Over 3.6 million
Average read time: 35 minutes
Average age of our passengers: 25 to 50
years old
Average income of our passengers:
75% have household incomes in excess of at least
US$75,000 per year
Winner—Best Front Cover: July/August 2011, Fah
Thai
• Prix de la Photographie Paris, 2012
Gold—Portraiture: Chin State Series, May 2012, Fah
Thai
• MPAS, 2009
Winner—Best Front Cover: Fah Thai
close up
mumbai
NEITHER FISH NOR FOWL
Bangkok Airways
Bangkok Airways is a full service airline, began
flying in 1986 and has since become Asia’s leading
boutique airline. From its base at Bangkok’s
Suvarnabhumi Airport, Bangkok Airways flies to
many of Asia’s most stunning beaches, cultural
gems and dynamic cities. Winner of Asia’s Best
Regional Airline on six occasions, Bangkok Airways
strategic expansion and superb record of excellence
in service and safety ensures that the airline
remains one of the key players in Asia's booming
airline industry. For two years running passengers
from around the world voted Bangkok Airways the
Skytrax "Best Regional Airline - Asia".
Two of asia’s most treasured species – the Siamese fighting fish and the
ayam Serama cock – are here transformed into stunning objects of beauty
PHOTOgRaPHy ErnEst GOH & VIsArUtE AnGKAtAVAnICH
20
FaiThai
FaiThai
FaiThai
A M i r Ac l e i n M yA n M A r
Thirty photographers gain unprecedented access to the previously offlimits regions of South-East Asia’s most restricted country
words Denis Gray
21
destinations
Route
map
Double Page Spread
CHINA
ABU dhABi
Magazine Specifications /Rate
N
Full Page
hoNG KoNG
MUsCAt
U.A.E.
oMAN
MANdALAy
Double Page Spread
LUANG
PRABANG
ChiANG RAi
MYANMAR
lAos
NAy Pyi tAw
ChiANG MAi
VieNtiANe
LAMPANG
toKyo
(Narita & haneda)
UdoN thANi
sUKhothAi
yANGoN
osAKA
KhoN KAeN
THAIlAND
BANglADEsH
Trim Area: 450mm (W) x 285mm (H)
Bleed Area: 456mm (W) x 291mm (H)
Type Area: 426mm (W) x 265mm (H)
VIETNAM
BANGKoK
dhAKA
sieM ReAP
INDIA
CAMBoDIA
PAttAyA
MUMBAi
tRAt
(Koh ChANG)
Trim Area: 225mm (W) x 285mm (H)
Bleed Area: 231mm (W) x 291mm (H)
Type Area: 201mm (W) x 265mm (H)
PhNoM PeNh
Half Page
sAMUi
MALÉ
Full Page
JAPAN
KRABi
indian
ocean
PhUKet
hAt yAi
1/2
Page
Horizontal
south
China sea
MAlDIVEs
1/2
Page
Vertical
MAlAYsIA
Andaman
sea
KUALA LUMPUR
sINgAPoRE
Bangkok Airways Airport
Present routes
Trim Area: 201mm
(W) x 129mm (H)
Future routes
Codeshare Routes operated by Etihad Airways
Trim Area: 96.5mm (W)
x 265mm (H)
Codeshare Routes operated by Malaysia Airways
Codeshare Routes operated by silkAir
Codeshare Routes operated by Japan Airlines
Casual
Insertion
3
Insertions
6
Insertions
Inside front cover spread
$17,220
$15,500
$13,780
Inside front cover page
$8,615
$7,750
$6,890
Inside back cover
$8,255
$7,430
$6,605
Outside back cover
$9,330
$8,395
$7,465
Prime Position
Casual
Insertion
3
Insertions
6
Insertions
Double Page Spread
$12,570
$11,310
$10,055
Full Page
$7,175
$6,460
$5,740
Half Page
$4,305
$3,916
$3,445
Rate Card
156
FaHTHai
Issue
Material Deadline
Onboard Date
May/June 2014
FRI, 11 April 2014
1 May 2014
Jul/Aug 2014
WED, 11 June 2014
1 July 2014
Sep/Oct 2014
TUE, 12 August 2014
1 September 2014
Nov/Dec 2014
FRI, 10 October 2014
1 November 2014
Technical
specs
• Digital file formats – adverts to be supplied on CD or by email.
• InDesign CS 4 is the preferred format, supplied with any images used and
must be CMYK, high resolution at 300dpi and have all fonts included.
• Files must be supplied as single pages.
• Pages must be created to include bleed when required.
• Crop marks must be outside the bleed area. A 3mm off-set is recommended.
• Files should not contain any TrueType or MultipleMaster fonts, original JPEG
images, or copydot scan elements.
• Trapping – the creator should apply any trapping requirements if necessary
but must be aware of the various application software limitations. The printer
will not apply trapping.
• MAC/PC TIFF, JPG and EPS files will be accepted. All images supplied must
be CMYK, high resolution at 300dpi.
• All fonts, images and logos must be embedded.
• High resolution PDF files will also be accepted.
• All fonts, images and logos must be embedded.
Payment terms net 7 days of publication with approved credit. First-time
advertisers must submit credit application, or provide payment with insert order.
1.75% monthly finance charge to overdue accounts. Rates reflect space charges
only. Bleeds at no extra charge. Production costs will be billed at rates quoted.
Production rates on request. Prior copy approval required. Prevailing taxes apply
where applicable.
For enquiries /Media Placements contact:
Pritika Hemmady
Group Publisher
DID: +65 6302 2377
EMAIL: pritika.hemmady@ink-global.com
Sally Shee
Production Manager
DID: +65 6302 2374
EMAIL: sally.shee@ink-global.com
BANGKOK AIRWAYS INFLIGHT MAGAZINE IS PUBLISHED BY:
Ink Publishing Pte. Ltd., 51 Changi Business Park Central 2, The Signature #04-12, Singapore 486066
Tel: +65 6506 6189• Fax: +65 6491-5261
ISDN: +44 20 7613-5826 • www.fahthaimagazine.com • bangkokairways.ads@ink-publishing.com