Good Feet - Lyndon Associates

Transcription

Good Feet - Lyndon Associates
Life’s Good with Good Feet
Marketing Case Study
Supporting Good Feet with:
4 Marketing consultancy
4 Working with Gary King on strategy for growth
4 Project management
4Liaison with external suppliers including creative,
media, printers, etc
4 Copy writing for all marketing collateral
4 Drafting briefs for creative work
4 Checking art work and processing all amends
4 Researching new marketing opportunities
Life’s Good with Good Feet
Strategy & Planning
Life’s Good with Good Feet
Good Feet Licensin
g Model
Outline Marketing
Strategy & Tactical
imp
plan
plementation
Good Feet
& Tactical im
ting Strategy
Outline Marke
t
plus subsequen
th
rd
24 January,
eting 23 &
prioritised:
workshop me
and are now
t finding and
re discussed
fac
we
’
day
eds
two
‘ne
a
ing marketing
As a result of
tact the follow
telephone con
The Group discussed
Objective
forward
books
appointment
to achieve full
both Clinics
Short term
ire to treat
ointments to
t Clinic for Cla
fas
1. Drive app
Bel
to
rk
tine wo
del
2. Drive rou
Groupon mo
outside the
hotics
3. Market
upsell to ort
ironment for
4. Create env align with sales strategy
to
5. Marketing
phasis on
care with em
of total foot
the provider
m
Good Feet as
Medium ter
the
messages to
of
g
s
erin
nes
diff
are
h the use of
1. Raise aw
cialism
h Clinics throug
orthotics spe
tments to bot
unities
drive appoin
ort
to
opp
e
fit
tinu
2. Con
sales and pro
nt audiences
del to drive
target differe
Licensing Mo
and launch the
3. Develop
iatry
friendly pod
fessional and
the expert, pro
positioned as
Longer term
be
to
ics
t Clin
ale they serve
1. Good Fee
tre in the loc
treatment cen
munic
rketing Com
Associates Ma
pburn, Lyndon
Rosemary He
07710 990081
cs
M
sso
028
onA
845
ynd
T 01937
.uk @L
ssociates.co
www.lyndona
Model :
Licensing Model desig
ned to:
 Deliver additional
income of £200K durin
g 2014
 Drive wholesale
volume of Good Feet
orthotics
 Improve cash flow
Strategy
act
The current
n offers
(just starting)
1. Groupo
Pay per click
marketing 2. Digital
Clinics
to
al
3. Website
loc
ral
mouth/refer
achieve
4. Word of
level and to
)
in
t to the next
5. (Walk ins
s, listed below
of Good Fee
service offer
rketing initiate
ma
and
t
new
duc
of
pro
a series
ve the brand,
d to undertake
In order to mo
gets we nee
tar
s
sale
the ambitious
rity:
an order of prio
Strategy going
a Good Feet Licensing
Develop the Good Feet
Background
ting activity
Current marke
ivity relies on:
lementation plan
the concept of desig
ning and launching
ations
The strategy will be


based on the following
:
Raise awareness of
the Good Feet Orth
otics system amongst
audiences
identified profession
al target
Position the Good Feet
Licensing Model as
a highly attractive incom
e generation tool
Target Audiences
1. Healthcare profe
ssionals including:
a. Podiatrists
b. Chiropodists
c. Chiropractors
d. Physiotherapists
/Osteopaths
2. Fitness Profession
als/P
ersonal Trainers
3. Shoe and Sports
Reta
ilers
4. Home Care Profe
ssionals
5. Entrepreneurs/
Business Visionarie
s
Target Areas
The campaign will start
in predefined areas
of Ireland during 2014
2015:
and
Rosemary Hepburn,
Lyndon Associates
Marketing Commun
T 01937 845028 M
ications
07710 990081
www.lyndonassocia
tes.co.uk @Lyndon
Assocs
be rolled out to the
UK in
Creative development
Life’s Good with Good Feet
essimpelite.
od Feet can do
Find out what Go
w.goodfeet.co
for you, go to ww
t
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s Fo o t a l
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How do youUrrgfeh!e
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py!
r
Faccab ium
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dolo etum enim
Book today on 02
890 998 889
or visit www.goo
dfe
co8 889
0et.99
89
02
on
Book today
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et.
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oo
visit www.g
or
Book today on 02
890 998 889
or visit www.goo
dfeet.co 8 889
02890 99
on
Book today
odfeet.co
or visit www.go
uch!
Oh!
Ouc
oo
the early 90’s, Goo
d Feet’s founder
NAME,
pair of arch supp
mirtaclediscovered a
daFee
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inorts
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ged
d199
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NAME, discovere
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ngewith
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ss
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and
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pta aliqu
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ngeis
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k pain
m faccab
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and
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essu
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g
swep
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acro
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ss the USA, and
eostis peri
ue
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now
it’s arriv
pta aliqui veliq
longed inods
jog for
am dolu
Belfa
nemposstan
nd.
d, walk and even
t has
i ut et essust, Irela
d Fee
et aliqu
officid quas
Since then Goo
I’mioquiu
life.
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porio
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ium
atur him to an acti
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rio qui dolo
ed in Belfast, Irela
nempos am dolu
e nempos am
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enim
, and now it’s arriv etum enime
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etum
USA
eum
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natemporio qui
ss the
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swept acropta
dolo etum enime
quiat. Cullaut enime
nempos am
aturio imperita pero
qui dolo etum
officid quas et
rio
mpo
nate
ium eum aliqui ut et essu
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eostis eos quiat.
pta aliqui velique
nempos am dolu
ut et essu
id quas et aliqui
offic
pero
erita
qui
aturio imp
eum natemporio
Fo o t a l i
Foots
i m e n t al i m e n t
It all started in 199 d Feet
2 with a miracle
In
Urgh!
Urgh!
Fo o t a l i
Life’s Good wit
h Goo
Fo Pa i n
ot
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in
Wow!
Urgh!
dr
y
y
Feet giving you
the gripes?
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ropodist experts
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d Feet
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Life’s Good wit
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ood Feet
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ndly podiatrist &
chiropodist experts
t
h Good Fee
Life’s Good wit
Life’s Good wit
h Goo
d Feet
Ha
d Feet
OPEN
OPEN HERE!
HERE!
I can kee
What’s the Good
Feet story?
ory?
the Good Feet st
W
Whhaat’s
t’s the Good Feet
story?
It all started in 199
t story?
e
e
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h
a
d
mir
o
acle
o
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h Goo
Life’s Good wit
p on my toes
Deverumquis mo
idel eum endi
all day now
Rumquis mo idel
duciis moluptat
reicatem non
eum endi
Quis mo idel eum
endi duciis
duciis moluptat
porempe non nis
reicatem non
res dolest
moluptat reicatem
non porempe
porempe non nis
ipsun
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tis simp
s so
eriat
res dolest
ur, sit
goo
dratonate
be
non nis res dolest
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ipsun
don
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illab
tis
’t
hav
ipistr
tis
simp
unt
eriate
free of the
lab inpai
hid
ur,to
cons
sit ra
e
nate
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ne latum
eriatkee
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ur, sit p
ra on
natemy
illab
rehe
illab toes
ipistr
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my
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e
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all
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e
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kee
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t
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ui
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essed
ptat
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rehenia
illab ipistrunt lab
w.goodfee
to ww
go
,
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pta cust
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odis
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t canrehenia volu
et acer
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at
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ratem
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s esse
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ommolorem nulle
imus, quas alian
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y
What people sa
h!
O
Ouc
uch!
d Feet
OPEN HERE!
I don’t have to hid
e
my feet anymore
Life’s Good wit
h Goo
OPEN HERE!
It was so good to
be
free of the pain
Wow!
Wow!
s
What people say
What people say
Wow!
s
What people say
Life’s Good wit
h Goo
d Feet
®
®
In store & Business stationery
Do you suffer from...
Life’s Good with Good Feet
Good Feet
has the solution
12
month
Good Feet Orthotics
reduce your pain or
your money back
guarantee
? Foot pain
? Knee pain
? Back pain
visit www.goodfeet.co/guarantee for details
Life’s Good with Good Feet
Do you suff
er
from.. .?
Do you suffer from...?
eetuk
/goodf
Carryduff
Call 0289
0 998889
Th
e Roundab
out, 649 Sai
ntfield Ro
Carryduff,
ad,
BT8 8BX
Belfast
Call 0289
0 897555
Sui
12
te 8 & 9, 44
-46 Elmwo
od Ave,
Belfast, BT
9 6AZ
om.. .?
Mancheste
suffer fr
r
Call 0161
956 8665
th e
Suite 5, Lan
museonra
dmark Ho
Cheadle Hu
ua, Stationn Rotead,
lm g
e, SK8 7JG
otics
et Orth
Good Feyour pain
reduce money back
or your
in
in
pa
? Knee
pa
? Back
lution!
the so
et has
tails
e for de antee
r websit
ar
visit ou dfeet.co/gu
oo
www.g
ckson
Tim Jaanager
eM
Practic
89
0 9988
4 (0)289
one: +4
9199
Teleph
)7808 09
(0
4
: +4
.co
Mobile
odfeet
tim@go
Email:
ckson
/in/tija
w
as
ialist w
e spec
at how
rrific. Th
nished
been te
ite asto
et have
qu
Fe
d
I’m
r
ith Goo
nt. So fa
et”
ents w
efficie
Good Fe
pointm
ly and
I found
“My ap
e, friend
so glad
dgeabl
feel! I’m
knowle
et
fe
y
m
better
much
n
ie BrowLife’s G
Melan
ood with
Good Fee
t
? Foot pain
et.co
goodfe
Carryduff
Call 02890 998889
The Roundabout, 649 Saintfield Road,
Carryduff, BT8 8BX
? Knee pain
Belfast
Suite 8 & 9, 44-46 Elmwood Ave,
Belfast, BT9 6AZ
Manchester
Call 0161 956 8665
Suite 5, Landmark House, Station Road,
Cheadle Hulme, SK8 7JG
? Back
pain
Good Feet
Knee
pain
s th
? Foot pain
?ha
? Back pain
e solu
tion!
Good Feet has the solution!
Call 02890 897555
Life’s Good with Good Feet
12
12
month
month
gu
arantee
guarantee
eetuk
/goodf
Good Feet Ort
hotics
red
uceFeet
youOrthotics
Good
r pain
or
your your
money
reduce
pain
back
or your money back
visit our we
bsite for det
ails
www.g
visit
ourood
website
for details
feet.co
/guarantee
www.goodfeet.co/guarantee
Tim Jackson
Tim Jackson
/goodfeetuk
Practice Manager
Practice Ma
nage
r
Telephone: +44
(0)2890
998889
Telephone
: +4
Mobile: +44
(0)7808
4 (0)28099199
90 998889
Mobile: +44
Email: tim@goodfeet.co
(0)7808 09919
9
Email: tim@g
oodfeet.co
/goodfeetuk
/goodfeetuk
/in/tijackson
/goodfeetuk
goodfeet.co
w /in/
tija
ckson
w
goodfeet.c
o
“My appointments with Good Feet have been terrific. The specialist was
“M
y appointm
entfriendly
s with Go
knowledgeable,
and
efficient. So far I’m quite astonished at how
od Fee
kno
t have been
wledgeabl
e, frie
terrifiFeet”
c. The specia
ly and
much better my
feetnd
feel!
I’meff
soicie
glad I found Good
mu
list was
nt. So far I’m
ch better my
quite astoni
fee
t
fee
l! I’m so gla
Melanie Brown
shed at how
Me
d I found Go
lanie Brown
od Feet”
with Good Feet
Patient information
Life’s Good with Good Feet
ent Plan Exclusively from Good Feet
atm
ic Tre
hot
Ort
Orth
otic
Trea
tment Plan Exclusively from Good
®
hanical
back pain. An initial biomec
®
your foot pain, leg pain or
you find the exact cause of
scan of your feet gives our
Good
GoodFeet
Feethelps
helps you find the exact cause of
nt and how you move. The
youralignme
body’s
foot pain,
leg pain or back pain. An initial
pain. Your
of your
is performed to analyse your
ent
biomecha
source
assessm
nical
assessme
nt is performed to analyse your body’s
immediately treat the real
e and
diagnos
to
need
alignmen
they
t
tion
and how you move. The scan of
sts the informa
your feet gives our
expert
expertPodiatri
Podiatrists the information they need
to diagnose and immediately treat
is completely unique to you.
the real source of your
eddsolution
prescrib
the millions
prescribe
solution is completely unique to
of pain. You have now joined pain. Your
to help you enjoy a life free
s you.
choosing Good Feet orthotic
Thank
Thankyou
s.
youfor
for choosing Good Feet orthotics
orthotic
Feet
using
helpGood
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, to feel the benefit quickly and have
the peace of mind of an after care
the term of your agreement.
package that gives you great
cover
coverfor
for the term of your agreement.
What’s included?
an appointment
What’s included? with your Podiatrist* - simply call and make
4 Unlimited reviews
alter your
of mind should we need to
4 Unlimited reviews
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change
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4 Unlimited size
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the highest
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urer’s warranty - Good Feet orthotics
are manufactured
nce
to
the
confide
highest standards and defects are
with
so rare that we offer a 7 year warranty
with confidence
of your plan
mind
Peace
te peace of mind. The term
Peaceof
of mind
is there to give you comple
Feet Orthotic Treatment Plan
of this document. You can
The
TheGood
Good Feet Orthotic Treatment Plansolution you purchase and is detailed on the rear
t off the
s on the treatment and orthotic is there to give you complete peace of mind.
a 20%
forterm
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of discoun
your plan
depends on the treatment and orthotic t plan** or pay in full at the time of prescrip
your orthotics using our paymensolution you purchase and is detailed on the rear of this documen
pay
t. You can
payfor
for your orthotics using our payment
plan** or pay in full at the time of
price.
prescripti
overall
on for a 20% discount off the
on request.
overall price.
s apply - price plans available
Feet
Life’s Good with Good Feet
Life’s Good with Good Feet
The Good Feet story
ry
The Good Feet sto
with a miracle!
®
®
It all started in Germany in the 1940’s
Here’s your Good Feet
Orthotic Treatment Plan
®
se retain for your records
Important Document - plea
Dr George Alzner, a graduate in orthopae
le!
dics and physiolog
with admirac
1940’y,sdevelope
the ‘Alzner’ arch support,
Germany in the
known as orthotics
d in
, following
It all starte
his research into how the biomech
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‘Alzner
anics of
thefoot
edthe
structure
ogy, develop
operated.
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in orthopaedics and physiol
teorthotic
theory
a gradua
that an
re operated.
structu
should ‘normalise’
Dr George Alzner,
foot
of the
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support an imbalanc
g his researc
followin
foot structure
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known as orthotics,ed
rather than try to
foot
al
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of
structure
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‘normalise’ the shape
should
an orthoticinto
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the
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re
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imbalanced foot structu
His design encouraged the
Good Feet purchase the structu
‘Alzner’re.
concept in the early 90’s. Since
support an imbalanceddfoot
foot.
into the form of a healthy then millions of happy customers across
North America have been enjoying
the benefits, and today Good Feet s of happy customers across
millionis the USA’s #1 orthotics.
t in the early 90’s. Since then
Good Feet
the ‘Alzner
sedorthotics
are’ concep
available exclusively from our clinics
Good Feet purcha
is the USA’s #1 orthotics.
in Belfast
s, and today Good Feet
and Manchester
been enjoying the benefit
North America have where
we prescribe 25 styles and 350 sizes in Belfast and Manchester
clinics
of
orthotics.
our
from
ely
exclusiv
le
Good Feet orthotics are availab
and 350 sizes of orthotics.
where we prescribe 25 styles
How to wear your Good Feet orth
ticss
t orthootic
How to wear your Good Fee
®
®
We recommend that you wear the
orthotics for 1 Hour per day increasin
g by
30 minutes - 1 Hour per day. Once
day increasing by
per
you have reached
1 Hour4.5
Hours
of full time wear,
you wear the orthotics for
recomm
continue
We
atend
thisthat
rate until you are no longerreache
of full time wear,
have awaredof4.5
theHours
orthotics in your shoes.
you
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day.
per
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s - 1your
minute
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30
not wear
orthotics while playing sports
s in your shoes.
orthotic
the
of
aware
or
strenuous activities until you are
rate until you are no longer
this full
e at
continu
wearing
you are
them
time.
or strenuous activities until
orthotics while playing sports
not wear
Do
Please
noteyour
that sitting whilst you have your orthotics
in your shoes is counted
full time.
wearing
towardsthem
d
the daily
counte
is
recommend limits. Should
shoes
your
in
s
orthotic
sitting whilst you have your you at any time feel greater
note
Please
discomfo
rt,that
remove the orthotics for that day
you at any time feel greater
recommend limits. Should and revert back to the 1 Hour
s thetsdaily
toward
incremen
the following day.
the 1 Hour
to
back
revert
and
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the orthotics for that
discom
Shouldfort,
youremove
have any queries please contact
us for help and advice.
increments the following day.
and advice.
please contact us for help
Should you have any queries
Life’s Good with Good Feet
t & chiropodist experts
Your local friendly podiatris
www.goodfeet.co
Belfast Call 02890 998889 The Roundab
out, 649 Saintfield Road, Carryduff
, BT8 8BX
Manchester Call 0161 956 8665
Suite 5, Landmark
Carryduff, BT8 8BX
House,
ld Road,
Station Road, Cheadle, Hulme, SK8
bout, 649 Saintfie
7JG
7JG
Road, Cheadle, Hulme, SK8
Landmark House, Station
Rounda
Belfast Call 02890 998889 The
8665 Suite 5,
Manchester Call 0161 956
**terms and condition
to the package purchased
**Subject
Subject to the package purchased
**terms and conditions apply - price
plans
available on request.
le say about Good Feet
Wha
Whatt peop
people say abou
knew his stuff and was
“Marty really
Feet
he was t Good
®
®
what
“Greg really seemed to know
to me
“Greg really seemed to know
able to explain my options
t with
what he
was
“Marty really knew that
about and I felt very confiden
in good
talking
I’mand
stuff
was
talking about and I felt very confident
clearly. Very positivehis
all
t service
with
able to explain my options
his analysis of my feet. Excellen
to me
going forward”.
his analysis of my feet. Excellent
hands
you!”
clearly. Very positive that I’m in good
round, will be returning. Thank service all
round, will be returning. Thank you!”
Gary South
hands going forward”.
Gabrielle Ecklam
Gabrielle Ecklam
Gary South has begun to pay
service I’ve received to date
“ I’m delighted to say the attentive
y an improving
“ I’m delighted to say the attentive
ed considerably and it is definitel
has diminish
service
I’ve received to date has begun to
dividends. My Achilles’ pain
pay
you!”
dividends. My Achilles’ pain
great!dThank
been
have
has
diminishe
Claire
and
considera
Marty
bly and it is definitely an improving
picture.
picture. Marty and Claire have been
great!
Thank you!”
Eunan McGuire
Eunan McGuire
oodfeet.co
our website: www.g
read more reviews, go visit
To
To read more reviews, go visit our
website: www.goodfeet.co
Wow!
Wow!
Marketing collateral
Life’s Good with Good Feet
How do your feet
make you feel?
Feet giving you the gripes?
Step this way to
Good Feet
®
Urgh!
Groan!
Ouch!
Your local friendly podiatrist
ain?
tP
H
ee
l pain?
Free you of pain
®
what he was
“Greg really seemed to know
confident with his
talking about and I felt very
service all round,
analysis of my feet. Excellent
will be returning. Thank you!”
Gabrielle Ecklam
Wow!
was able to
“Marty really knew his stuff and
Very positive
explain my options to me clearly.
forward”.
going
that I’m in good hands
Gary South
Fa
l
s?
len a r c h e
Fo
o
and chiropodist experts
What people say
about Good Feet
Relieve a foot
ailment
Biomechanical
assessment
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“ I’m delighted to say the attentiv
to pay dividends.
received to date has begun
hed considerably
My Achilles’ pain has diminis
ing picture. Marty
and it is definitely an improv
Thank you!”
and Claire have been great!
Eunan McGuire
W!
Book NO
e feet
for pain fre
Call 02890 998889
Visit www.goodfeetuk.com
Ask about today’s
special offers!
, Belfast.
The Good Feet clinic in Carryduff
Life’s Good with Good Feet
Life’s Good with Good Feet
Life’s Good with Good Feet
.goodfeetuk.com
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Call 02890 998889 Visit www
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our website: www.goodfeet.co
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feel?
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Good Feet
have the solution
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? Foot pain
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What people say about Good
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by plantar fasciitis in one foot,
“Having been plagued firstly
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some help. Greg was really
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insoles I
explained my problem. The
and knowledgeable, and soon
e to what I realise
differenc
huge
a
made
have
now have in my shoes
mornings without
the
in
up
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can
I
feet.
is adult acquired flat
in my right hip
no longer experience pain
walking like a 90 year old. I
all, I’m really
common occurrence. All in
which had become a quite
Alison Bell
pleased with the outcome.”
“My appointments with
Good Feet have been
terrific. The specialist was
knowledgeable, friendly
and efficient. So far I’m quite
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Melanie Brown
our website: www.goodfeet.co
To read more reviews, go visit
ff, Belfast.
The Good Feet clinic in Carrydu
12
month
guarantee
Good Feet Orthotics
reduce your pain
or your money back
visit our website for details
www.goodfeet.co/guarantee
ry Practice
Good Feet Podiat
BT8 8BX
Saintfield Road, Carryduff,
.goodfeetuk.com
Call 02890 998889 Visit www 8BX
ld Road,
The Roundabout, 649 Saintfie
afte
diagnose the cause
proven methodology will
e us to fix your pain! Our
of people worldwide whose
Carryduff Practice and challeng
can join the many millions
Call in to Good Feet at our
nothing to lose. You too
nt and diagnosis,
pain instantly. You have
ent, which includes an assessme
of your foot, knee or leg
the cost of your appointm
by Good Feet. We will refund
lives have been changed
ent*
appointm
you pain free after just one
if we are unable to make
The Roundabout, 649
Carryduff, BT8
Life’s Good with Good Feet
and demonstrate their
will diagnose your problem
assessment your podiatrist
cost of the treatment will
*Terms & Conditions 1.Following
Feet orthotic solution. The
by prescribing the proven Good
£49.99 will be refunded if you
ability to reduce your pain
of your appointment worth
your appointment. The cost
be explained in full during
- ask your podiatrist for details.
proceed. 2.Exclusions apply
11/04/2014 14:15:13
dd 2
A5 Door Drop Carryduff.in
Magazine advertorial
014 14:55 Page 1
PAGE112_Layout 1 16/04/2
trim (good feet)_Layout
utions
Podiatry SolMinster
COLUMN
COLUMN
the
Reverend Connor Grant is
Church
at Dunmurry Presbyterian
Podiatry Solutions
Feet.
y life
“Heel pain was making m
a misery!”
Podiatrist at Good
Greg Gillanders is Senior
Mummy,
my feet hurt!
er
s, Greg Gillanders, a form
In the first of a new serie
ng a
t, discusses how prescribi
NHS Paediatric Podiatris
tic solution to children
proven Good Feet ortho
t
anen
perm
night, gives them
changes their lives over
back
pain, and let’s them get
relief from upsetting foot
activities.
to enjoying their daily
ed insoles have a six
fit? Typically NHS prescrib
they need
month life cycle after which
for a review the
replacing, yet when you ask
8 to 12 months, by
NHS will only see you after
often have returned.
which time the pain can
that you may have
Even more distressing is
or that your child
been told there is no solution
limit their
will ‘grow out of it’ and should
activities in the meantime.
very common
Foot pain in children is a
condition
Paediatric Podiatrist
During my time as an NHS
lives were being
whose
I saw many children
pain. The resultant
held back by constant foot
patients was
some
in
psychological effect
were at the end of
parents
distressing and many
effective ways to help
their tether trying to find
intensify in children
their kids. Foot pain levels
– often they end
who are active and play sports
of a seemingly
up on the side lines as a result
insoluble problem.
child?
Is foot pain isolating your
ds of parents
Are you one of the thousan
waited around 16
who’ve visited your GP and
ist? Maybe they’ve
weeks to see an NHS Podiatr
your child’s
advised you to simply change
that are just way
footwear or given you insoles
shoes for them to
too clunky and require new
Is foot pain
affecting your child?
Good Feet has the solution!
end Connor explains
on foot related pain Rever
In the second of our series
heel pain and how being
him overcome chronic
him permanent
how Good Feet helped
orthotic solution has given
Feet
Good
n
prove
a
prescribed
life at work and at play.
once again enjoy daily
relief, allowing him to
they help people
Feet orthotics work and how
free within
of all ages to become pain
amazingly short timescales.
is unique
The Good Feet Solution
available and pain
A unique solution really is
ent on the
relief can be instant depend
always be there to help
will
diagnosis. Good Feet
in the fact that we
pride
and to care, and we take
offer this solution.
to
are the only podiatry clinic
t
For more information contac
GoodFeet on 028 9053 8009
guarantee
12 month
Good Feet Orthotics reduce
pain or your money back
Life’s Good with Good Feet
tee
www.goodfeetuk.co/guaran
diagnosed my
Clare Murray the Podiatrist
of seconds as Plantar
condition within a matter
n cause of heel pain.
Fasciitis - the most commo
band of tissue
flat
the
is
fascia
plantar
The
your heel bone to your
(ligament) that connects
of your foot. So if you
toes and supports the arch
gets weak, swollen,
it
fascia,
plantar
strain your
or the bottom of
and irritated and your heel
stand or walk.
your foot hurts when you
d me walk without
To confirm this she watche
on the Good Feet
shoes and then I stepped
scanner.
Programme
Good Feet Youth Orthotic
private Podiatry
Good Feet is an independent
rapid and
Practice specialising in the
and related
permanent relief of foot pain
proven patented
Feet
Good
The
s.
ailment
for kids aged 6 to 18,
orthotics solution is ideal
from pain and
relief
lasting
long
giving them
permanent
helping them to end their
to change their
discomfort. You don’t need
orthotic when
their
wear
can
footwear and they
r and review progress,
playing sport. We monito
feet grow.
changing the orthotic as the
daily lives –
Kids can get on with their
completely pain free!
ed there was
Seamus Fitzpatrick was convinc
that blighted his
no solution to a problem
found Good Feet.
family’s daily life – until he
12 and was in such
He said: “Our daughter is
that it was
pain when she played sports
walk. After a
beginning to affect her normal
Feet Clinic, he
visit to Greg at the Good
t. We could see
recommended an arch suppor
almost immediately
she was more comfortable
Orthotic
so we put her on their Youth
the improvement.
Programme to maintain
Feet Clinic”.
We’re so grateful to the Good
112 UlsterTatler
1
1 15/05/2014 14:16 Page
Good Feet?
What’s so unique about
prescribe the correct
The scans allowed her to
. Clare explained
orthotic to solve my problem
sis and prescription
every stage of the diagno
purchasing both the
and I had no hesitation in
that gives me
orthotics and a care plan
next 12 months.
ongoing checkups over the
arch support
Good Feet is America’s leading
comes with the
and a 12 month guarantee
out of the practice
walked
literally
I
ts.
produc
can honestly say that
I
face.
my
on
smile
a
with
within days. The
I felt the pain disappearing
feet had gone within
swelling in my ankles and
about five weeks.
from heel pain?
When did you first suffer
of bed and put my
One morning as I got out
acute pain around the
feet down I experienced
over the next 3-4
heel area. This intensified
down flat and I was
days. I couldn’t put my feet
to alleviate the
literally standing on tip toes
it was even worse
torment! Two weeks later
action but didn’t
and I knew that I had to take
Should I go to my
know where to turn for help.
a referral to an NHS
GP for advice and maybe
to wait weeks for an
Podiatrist? Would I have
appointment?
you from taking part
Was the pain preventing
in your normal activities?
Parishioners I walk
Absolutely! When I visit my
preventing me
was
pain
the
so
everywhere
www.goodfeet.co
. I was in too
getting out on my daily rounds
5 a side football or to
much discomfort to play
go running.
Good Feet?
How did you hear about
see me suffer any
My wife couldn’t bear to
pain’ into Google
longer so she typed ‘heel
in Carryduff. That
and we found Good Feet
was made!
was it – an appointment
of Good Feet like?
What was your experience
nce was great. I was
The whole patient experie
a the receptionist.
warmly greeted by Rebecc
it was all
video–
a
d
watche
I
Whilst waiting
business owner had
about how Ian Jackson the
t to the UK from
brought the Good Feet concep
Good
unique
the
how
ed
America, it explain
Is foot pain
affecting you?
Call The Roundabout,
649 Saintfield Road,
Carryduff, BT8 8BX
Good Feet has the solution!
116 UlsterTatler
Good Feet to others
Would you recommend
suffering from pain?
ds of satisfied
I have now joined the thousan
their really
Good Feet customers and
pain. I would have
affordable solution to foot
ending both the
no hesitation in recomm
. A special thanks to
solution and the practice
Clare – she was first class!
cost of your
Good Feet will refund the
s an assessment
appointment, which include
to make you
and diagnosis, if we are unable
tment*.
pain free in just one appoin
*Terms & Conditions apply
worth £49.99
guarantee
12 month
www.goodfeet.co
Call 02890 538009
The Roundabout,
649 Saintfield Road,
8BX
tee Carryduff, BT8
www.goodfeetuk.co/guaran
Good Feet Orthotics reduce
pain or your money back
Life’s Good with Good Feet
– appointment is
t
For more information contac
GoodFeet on 028 9053 8009
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He
el
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len a r c h e
ain?
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with
“My appointments
Good Feet have been
was
terrific. The specialist
knowledgeable, friendly
I’m quite
and efficient. So far
much better
astonished at how
glad I found
my feet feel! I’m so
Good Feet”
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Special
offer
Good Feet is the only
Podiatry clinic in the UK with
a care package along with a
12 month guarantee
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are unable to make you pain free
after just one appointment*
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Elmwood Ave,
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Manchester
Call 0161 956 8665
Suite 5, Landmark House,
Station Road,
Cheadle Hulme, SK8 7JG
Business Development
Life’s Good with Good Feet
Life’s Good with Good Feet
Life’s Good with
Good
your income
Would you like to quadruple
rs?
hou
e
but still work the sam
t - no
I did it. It’s a simple concep
and I’ll share with you how
Why wouldn’t you? Read on
ss opportunity that will deliver
– just a straight forward busine
gimmicks and no catches
for you and your practice.
significant financial reward
This is my story
ging
take for granted were challen
r for years, simple tasks people
well.
A chronic back pain suffere
feet were getting painful as
er, as the years went by my
pain
me more and more. Howev
ating
. Inside a year a penetr
a directive from the doctor
I’d started to walk a little as
state of pain. I tried many
now literally in a permanent
developed in my heels, I was
.
worked
g
nothin
but
costly
were
alternative treatments which
to
annual holiday/business trip
ting problem whilst on an
sign.
I found a solution to my debilita
ant and saw a big GOOD FEET
my way back from a restaur
me
make
the States. One day I was on
to
e
displayed promis
attractive graphics and a clearly
out with
I was instantly drawn by the
came
and
s
proces
ent
ent their bio mechanical assessm
underw
in,
went
I
feet;
free’.
my
‘pain
red, were all related to
orthotics. My problems, I discove
a three step set of Good Feet
this solution. Next day and
they don’t seem to know about
as
NHS,
the
tell
should
I’ve
somebody
hours per day PAIN FREE!!
around an exhibition for seven
for a further three days I walked
Feet concept.
am a total convert to the Good
been pain free ever since and
and
, it fixed their pain as well,
t product home for other people
product
In the next six years I brough
Good Feet USA, to see if the
business discussions with
now.
during this time I moved into
this
ed
achiev
sfully
succes
home market place. I have
could be monetized into the
and the UK we now have two
orthotics Distributor for Ireland
the
As the exclusive Good Feet
ester where we prescribe
ble clinics in Belfast and Manch
established and highly profita
d to custom like devices.
oppose
as
t,
produc
Feet
Good
Ian Jackson
Good Feet Business Owner
Good Feet significantly
enhances the income
opportunities derived
from routine aspects of
podiatry work and can
potentially quadruple
your hourly income.
®
?
Good Feet ? What’s their Story
ers across
t. Millions of happy custom
America’s #1 Arch Suppor
early 90’s.
Quite simply Good Feet is
patented orthotic since the
enjoying the benefits of this
product
North America have been
proven
A
with.
them
re
compa
product on the market to
There is no other orthotic
m,
of a patient’s proble as
from pain by treating the cause
that gives long lasting relief
Feet
What our customers
say about Good Fe
et
“I must say I was very
sceptical on my first
visit in October 2013,
wondering how on
earth I was going
to get relief from
agony I was suffer
the absolute
ing daily. Greg quick
ly and efficiently scann
and it was quite clear
ed my feet
from the scans, how
badly my feet were
He produced two
affected.
orthotics which he
place
d
in
my
shoes, then as if by
magic I stood up and
walked PAIN FREE
for the first time in
could not believe
months! I just
the difference the
orthotics made.
Needless to say I have
used the orthotics
ever since and it is
exaggeration to say
no
that they have transf
ormed my life. I am
to Greg and Good
so grateful
Feet for their contin
ued help and suppo
no hesitation in recom
rt, and I have
mending the ‘mirac
le’ that is Good Feet.”
Linda Hills
®
“Having been plagu
ed firstly by plant
ar fasciitis in one foot,
pain in both feet, I
then by
really needed some
help. Greg was really
knowledgeable, and
helpful and
soon explained my
problem. The insole
in my shoes have
s I now have
made a huge differ
ence to what I realis
flat feet. I can get
e
is
adult
acquired
up in the mornings
without walking like
longer experience
a
90 year old. I no
pain in my right hip
which
had
become a quite comm
occurrence. All in
all, I’m really pleas
on
ed with the outco
Alison Bell
me.”
“ I’m delighted to
say the attentive servic
e I’ve received to date
pay dividends. My
has begun to
Achilles’ pain has
diminished considerab
an improving pictur
ly and it is definitely
e. Marty and Claire
have been great!
Eunan McGuire
Thank you!”
To read more reviews
, go visit our website:
You can significantly
www.goodfeetuk
.com
improve
profitability with Goo
The Good Feet busin
d Feet®
ess plan is designed
to fully support you
and includes:
equipment package
4 An intensive
training programm
e
4 A fully rese
arched marketing
support package
with lead generatio
4 Authority to
n
use and promote
the established Goo
d Feet brand
4 Exclusivity
within an agreed
geographical area
4 A product and
Find out more about Ian
Jackson on LinkedIn
Go to: http://goo.gl/m3a3iL
The Good Feet clinic
in Carryduff, Belfas
t.
How to find out mo
re?
Call me, Ian Jackson
I will be delighted
Yours sincerely,
on + 44 (0) 7715 606
600 or visit www.g
oodfeetuk.com
you more - let’s have
to come and tell
a coffee and an infor
mal chat!
opposed to the symptoms.
and the UK we now have two
orthotics Distributor for Ireland
25
As the exclusive Good Feet
ester where we prescribe
ble clinics in Belfast and Manch
established and highly profita
cs.
orthoti
of
styles and 350 sizes
Find out more overleaf
t Call 02890 998889
www.goodfeetuk.com Belfas
The Roundabout, 649 Saintfield
Road, Carryduff, BT8 8BX
Ian Jackson,
Business Owner
PS Only one prac
tice per area/pos
t code will be auth
orised to prescribe
Availability is there
Good Feet orthotics
fore limited so don’
.
t miss out - call us
now!
Good Feet a business
opportunity with
the potential to
quadruple your
hourly income &
provide sustainab
le
income growth to
secure your future.
Business Development
Linda Downs
Feet Case Study
Linda Downs – Good
several years. She didn’t
right foot and knee for
suffering with pain in her
Linda Downs had been
had got progressively
over a period of time it
it started, but knew that
remember exactly when
order to walk anywhere
in
to take pain killers
she would regularly have
worse, to the point that
walking differently on
many years she had been
for
that
ed
recognis
Linda
without great discomfort.
regularly re-healed
her having to have her shoes
and this had resulted in
her right foot than her left,
a physiotherapist for
had even resorted to seeing
more than the other. She
summer
as one had worn away
was Linda said “During the
condition
her
awful
how
on
Commenting
the
the pain in her knee.
going back into shoes for
The Problem
m?
Does your patient suffer fro
Good Feet
has the
solution!
in the morning was agony”
an
to take action and book
for Good Feet and decided
in her right foot
Linda had suffered with pain
She didn’t remember
and knee for several years.
it worsened
exactly when it started, but
taking pain killers
progressively and she was
without great
in order to walk anywhere
sed she had been
discomfort. Linda also recogni
right foot than her
walking differently on her
re-heeling
regular
needed
shoes
her
as
left
even consulted a
due to uneven wear. She had
in her knee.
physiotherapist for the pain
– we will see your patients
within 24 hours
your patients*
4 FREE initial consultation for
to 25 GP Practices
is only being made available
4 This is an exclusive offer that
ation for this offer is
registr
for
date
g
closin
4 The
The Good Feet story It all started
The Problem
Yours sincerely,
than try to support an imbalan
of the abnormal foot rather
e to be
ged the imbalanced foot structur
structure. His design encoura
healthy foot.
reshaped into the form of a
Urgh!
Groan!
Ouch!
Fa
F
ee
The Diagnosis & Trea
tmen
t
In September 2013
Linda saw an adver
t for Good Feet and
by podiatrist Greg
booked an appointme
Gillanders, who imme
nt. She was treate
diately diagnosed
severe heel pain
d
Plantar Fasciitis,
as a result of inflam
a condition that cause
mation of a ligam
the foot. Greg scann
s GP Name:
ent that runs from
ed Linda’s feet using
the heel bone to
Good Feet’s press
the tip of
specialist orthotics
ure scanner and
to improve foot funct
GP Practice:
he prescribed her
ion and create balan
with
ce.
Your Appointment
with
a miracle!
concept in the early 90’s.
The Result
Good Feet purchased the ‘Alzner’
gy,
satisfied pain
e in orthopaedics and physiolo
customers across North America
have prescribed to over 3,000
Dr George Alzner, a graduat
Since then millions of happy
for Northern Ireland and we
is
and get your ed the ‘Alzner’ arch support, known as orthotics, following his
Feet orthotics Distributor
, and today today Good Feet
We are the exclusive Good
develop
to provide you with more details
d
have been enjoying the benefits
please
be
d.
will
I
operate
n.
e
Arch
ted from our unique solutio
and is now also the leading
biomechanics of the foot structur
the
Support
benefit
how
Arch
have
into
that
leading
s
’s
research
America
free patient
to your patients immediately.
s are available
ise’ the shape
Feet
orthotic
Good
‘normal
g
Feet
should
Good
offerin
orthotic
start
Ireland.
an
you can
Support in the UK and
He worked on the theory that
Practice registered so that
ster where we
ced foot
feet.co
538928 or visit www.good
Call me, Tim Jackson on 02890
How do your feet
make you feel?
“Good Feet provid
ed
a permanent solutio
my long-term foot n to
pain.”
Linda had suffered
with pain in her right
foot and knee for
exactly when it starte
several years. She
d, but it worsened
didn’t remember
progressively and
walk anywhere witho
she was taking pain
ut great discomfort
killers in order to
. Linda also recog
on her right foot
nised she had been
than her left as her
walking differently
shoes needed regul
even consulted a
ar re-heeling due
physiotherapist for
to uneven wear. She
the pain in her knee.
had
“During the summ
er months I resor
ted to wearing flip
into shoes for the
flops, and I reme
autumn and exper
mber last year going
iencing pain in my
back
foot down first thing
right heel when walki
in the morning was
ng. Putting my right
agony.”
The Result
in Germany in the 1940’s with
Good Feet
®
After only a matte
r of days Linda was
pain free and walki
ng confidently again
“Getting out of bed
now is pain fee, which
.
is a joy. I can walk
to sit down, and the
any distance witho
pain in my knee
ut having to stop
has also disappeare
100% recommend
d because I am walki
Good Feet to anyon
ng correctly. I would
e who suffers with
with their orthotics.
foot
pain... they have
I have no hesitation
transformed my
in recommending
life
the “miracle” that
is Good Feet.”
Linda Hills
in Belfast and Manche
exclusively from our clinics
sizes of orthotics.
prescribe 25 styles and 350
l p
ain?
n
lle a r c h e s?
to Good Feet:
Life’s Good with
H
4 Fast Track appointment system
tip of
diagnosed Plantar Fasciitis
from the heel bone to the
runseet.co
t thatgoodf
ligamenwww.
he
result of inflammation of a
Feet’s pressure scanner and
Good
usingFeet
feetGood
Manchester Tel:
the foot. Greg scanned Linda’s
0161
create
and
956
function
8665
foot
improve
Goods to
Feet Carryduff
st orthotic
Tel: 02890 9988
prescribed her with speciali
89
balance.
confidently again.
Linda was pain free and walking
After only a matter of days
walk any distance
pain fee, which is a joy. I can
“Getting out of bed now is
to
knee has also
my
resorted
I
in
pain
months
r
the
and
summe
sit down,
“During the
without having to stop to
100% recommend Good
ber last year
walking correctly. I would
wearing flip flops, and I remem
disappeared because I am
transformed my life
the autumn and
with foot pain... they have
going back into shoes for
Feet to anyone who suffers
“miracle” that
heel when
on in recommending the
hesitati
no
have
I
experiencing pain in my right
s.
with their orthotic
foot down first thing in
right
2013
r
my
Octobe
Putting
.
4th
walking
is Good Feet.” Linda Hills,
agony.”
the morning was
Tel: 0161 956 8665
Good Feet Manchester
02890 998889
Good Feet Carryduff Tel:
patients
The benefits of referring NHS
my long-term foot pain.”
The Diagnosis & Treatment
The Problem
a compr
withany
distance without having
I can walk
chanical assessment along
walking correctly.
We perform an initial biome
disappeared because I am
pain in my knee has also
moves.
who suffers with foot
alignment and how the patient
end Good Feet to anyoneorthotic solution that gives long
recomm
I would 100%
ed
patent
proven
our
would be able
bing
they
help
prescri
what
pain
about
cause of foot, leg or backpain. I was initially very sceptical
the early 90’s Good
ms. Since
Good Feet finds the exact
orthotics. I
d to the symptotheir
’s problem, as oppose
transformed my life with
to give me but they have
treating the source of a patient
and t”Ireland. There is no
the UK
in their
treatmen
lasting relief from pain by
Suppor
team tfor
Arch
his
and
leading
Greg
the
to
also
grateful
is now
be forever
Arch Support andwill
leading
a’s
Americ
been
has
Feet
the market to compare.
other orthotic product on
www.goodfeet.co
After only a
matter of days
Linda was pain
free and
confidently
walking
again; “Getting
out of bed now
is pain free, which
I can walk any
is a joy.
distance without
having to stop to
sit down, and the
pain in my knee
has also disappeared
because I am walkin
I would 100% recom
g correctly.
mend Good Feet
to anyone who suffer
pain. I was initiall
s with foot
y very sceptical
about
an what help they
Feet and booked
Good
to give
forme
would be able
saw an advert
but they have transf
ately
In September 2013 Linda
ormed
immedi
who
my
ers,
life
Gilland
with
Greg
their orthotics.
will beist
by podiatr
foreve
r grateful to Greg
I
appointment. She was treated
a
and
as
his
pain
team for their treatm
heel
ent”
, a condition that causes severe
anent solution to
“Good Feetprovided a perm
nts that we are now
to our patie
The Result
relief solution
tive pain
was pain free and walking
a matter of days Linda
We offer an alternative effec patieAfter
which is a joy.
nts.onlytly again;
your
out of bed now is pain free,
and
“Getting
you
to
d
confiden
analyse the body’s
tothe
able to exten
design
and
down,ed
to sit
stopfeet
ehensive scan oftothe
The Result
? Back pain
ain?
? Knee pain
tP
prescribe
private Podiat
Feet is UNIQUE
best help Linda. Greg
product
Good Feet is an independent
traditional solutions but Good
ascertain which
bewould
prescri
ts. Most other Podiatry clinics
create balance.
improve foot function and
of foot pain and related ailmen
due to debilitating foot pain.
s who are often in sheer agony
patient
to
ns
solutio
way that we deliver
oo
Treatment
Linda saw an advert
d that Linda
pain
to their
rs, who immediately suspecte
NT SOLUTIONGillande
offering an INSTA
treated by podiatrist Greg
and is caused
these patients by
appointment. She was
causes severe heal pain,
4 Your GP team CAN help
is a condition
Fasciitis.
GE* that
from Plantar
CHAR
OFThis
was suffering
FREE
ENT
tip of the foot. Greg scanned
INTM
the
to
APPO
bone
heel
DAY
the
– NEXT
ligament that runs from
helped to
by an inflammation of a
s and
4 No 12 week waiting period
diagnosi
relief
d his
nent
perma
confirme
and
which
the rapid
pressure
lising in
pain
speciascanner
Good
Foot
Belfast
uff,Feet’s
?in the
feetinusing
Carryd
t orthotics to
Linda’s
located
d Linda with specialis
ry Clinic
Life’s Good with Good Feet
The Treatment
In September 2013
Linda saw an advert
for Good Feet
appointment. She
and decided to
was treated by
take action and
podiatrist Greg
book an
Gillanders, who
was suffering from
immediately suspe
Plantar Fasciitis.
cted that Linda
This is a condit
ion that causes
by an inflammation
severe heal pain,
of a ligament that
and is caused
runs from the heel
Linda’s feet using
bone to the tip
of the foot. Greg
Good Feet’s pressu
scanned
re scanner which
ascertain which
confirmed his Good Feet Case Study
product would
diagnosis and
best help Linda.
helped to no.1
Linda Hills/Plant
Greg prescribed
improve foot functio
ar Fasciitis
Linda with specia
n and create balanc
list orthotics to
e.
ients with Plantar Fasciitis
Fast Track referral for NHS patic foot and heel pain including Plantar Fasciitis?
The
and chron
ts with persistent
Does your practice see patien
In September 2013
e Study
summer
and I remember
autumn and experi
last year going
encing pain in my
back into shoes
right heel when
for the
walking. Putting
in the morning was
my right foot down
agony”
first thing
er last year
flip flops, and I rememb
months I resorted to wearing
foot down first thing
walking. Putting my right
pain in my right heel when
autumn and experiencing
,
Dear Practice Manager (name)
– Good Feet Cas
The Problem
Linda Downs had
been suffering
with pain in her
right foot and knee
remember exactl
for several years.
y when it starte
d, but knew that
She didn’t
over a period of
worse, to the point
time it had got
that she would
progressively
regularly have
to take pain killers
without great discom
in order to walk
fort. Linda recogn
anywhere
ised that for many
her right foot than
years she had been
her left, and this
walking differently
had resulted in
on
her having to have
as one had worn
her shoes regula
away more than
rly re-healed
the other. She
had even resort
the pain in her
ed to seeing a physio
knee. Commenting
therapist for
on how awful her
months I resort
condition was Linda
ed to wearing flip
said
“Durin
g the
flops,
Good Feet
has the solution
“My appointment
s with
Good Feet have been
terrific. The specia
list was
knowledgeable, friendl
y
and efficient. So far
I’m quite
astonished at how
much better
my feet feel! I’m so
glad I found
Good Feet”
Melanie Brown
Life’s Good with
Good Feet
Good Feet
Patient Name:
Diagnosis:
12
Date:
month
guarantee
Notes:
Good Feet Orthot
reduce your pain ics
or your money back
visit www.goodfeetu
k.co/guarantee
for details
GP Signature:
Call 02890 998889
Tim Jackson
Practice Manager
The Roundabout,
Visit www.goodfeetu
k.com
649 Saintfield Road,
Carryduff, BT8 8BX
Life’s Good with
Good Feet
e registered get in touch by
l cards as a taster, to becom
PS: We have enclosed 5 referra
prescribed.
dent private
* Good Feet is an indepen
is
pay for any treatment that
clinic. Patients will need to
, Belfast.
The Good Feet clinic in Carryduff
02890 538928
www.goodfeet.co Belfast Call
8BX
d Road, Carryduff, BT8
The Roundabout, 649 Saintfiel
.goodfeet.co
Call 02890 538928 Visit www
8BX
Life’s Good with Good Feet
ld Road, Carryduff, BT8
The Roundabout, 649 Saintfie
11/04/2014 15:54:25
GF Fast Track NHS Letter
Logo@base.indd 1
A4 1pp Case Study.indd
1
Life’s Good with Good Feet
11/04/2014 14:44:00
Step this way.. .