without prejudice - Copyright

An Authors' Trust Initiative.
PO Box 105, Coonawarra, SA, Australia 5277
Tel +(61)438 005 051
Tel: + (61) 8737 3680
Fax: +(61) 8125 6766
Email: prosecute@copyright-archive.com
www.copyright-archive.com
Mar 19, 2014
WITHOUT PREJUDICE
Legal Department
Office 303, IInd Floor, Midland Plaza, Jhaver Estate, Thatipur
Gwalior MP(INDIA)
c/- B21,22 Mayur Plaza Thatipur Gwalior
Madhya Pradesh 474001 India
Jurisdiction: India
monu singhal
info@imperialtechnology.co.in;imperialtechnology
s@gmail.com;imperialtechnologys2@gmail.com;
+7.514026992
Dear Sirs,
RE: UNAUTHORIZED USE OF COPYRIGHT MATERIAL
(REF:WWW.EXA.COM.AU_FOLIO_SEO.HTML -VIMPERIALTECHNOLOGY.CO.IN_ - Case 118)
We represent the owner of copyright in WWW.EXA.COM.AU (and all
subpages, together the "Work"), Exa Pty Ltd. We have detected that you
are using copyright material from http://www.exa.com.au/folio/seo.html
on http://imperialtechnology.co.in/ without permission.
The copyright owner has a number of exclusive rights under international
copyright law in the U.S. and all countries that have ratified the Berne
Convention. These exclusive rights include the right to reproduce, publish
and communicate the Works to the public (including by way of
broadcasting or putting the Work online). It is an infringement of
copyright to do any of the acts comprised in the copyright in relation to
the whole or a substantial part of the Work, or to authorise such an act,
without the permission of the copyright owner.
We have evidence of infinging copyright material found on your web
page. For example:
"...ss goals... Read More. Custom Website Design. Imperial Technology.
experienced Custom Web Design team of around 200 talented.
professionals boasts. a portfolio of over 1000 satisfied.. organizations.
Yahoo Store Design. For almost a decade, Imperial has been delivering
outstanding yahoo results to its clients. A website that has been designed
and developed. by us SEO & Internet Marketing. our employs the most
experienced SEO professionals and the most advanced technology.
With the best resources, we deliver a successful SEO solution.. every
time.. Phone Development. Smart phones are advanced computing
devices that allow users to install. and use advanced applications that
capitalize on the features of that. specific device.. Read More. Your
Offshore IT Partner. Home ! About ! Solution ! Product ! Industries ! Jobs
! Events ! Contact Us. Copyright 2012 -13.. Imperi..."
This snippet was found on your site on Feb 16, 2014. However. it was in
fact first published by Exa Pty Ltd on Oct 21, 2008. We have included a
full and detailed report on all of the material copied from
http://www.exa.com.au/folio/seo.html by the owner of
http://imperialtechnology.co.in/ at the end of this letter.
You have seven (7) days to respond in one of the following ways:
1) Reply to this email immediately to discuss the problem and negotiate
a license to continue using the material with our permission;
OR
2) Dispute (or ignore) this demand, in which case we will automatically
a) Have your site removed from your web host(ISP) - ;
b) Have your domain, IP address and all associated email accounts
blacklisted for copyright abuse;
c) Have links to your domain removed from the indexes of Google,
Bing and Yahoo and
d) Institute proceedings for copyright infringement under United
States law.
If you choose to ignore or dispute this demand, we will incur significant
additional legal costs enforcing our client's rights under the Digital
Millenium Copyright Act (17 U.S.C. ss 512(c)(3) and 512(d)(3)
(D.M.C.A.)). Should you lose, your total liability will increase by two
orders of magnitude.
If you wish to confirm our authority to act on behalf of Exa Pty Ltd, we
suggest you examine the signed power of attorney to be found at
http://copyright-archive.com/briefs/authorities/exa. You will also see in
that directory a certificate of registration of www.exa.com.au with the
US Library of Congress, providing us with significant statutory
advantages in legal action against you.
The Copyright Archive is a new service, and we understand that you may
not have heard of us. We also note that many people have paid web
designers for material and may not be aware that this material was
illegally copied. However, that is not a defence.
We are in the process of choosing which infringements we prosecute to
provide test cases. Inappropriate, ill-considered correspondence or
worse, no correspondence, will put you at the top of the list in terms of
companies we are likely to sue in your jurisdiction: India.
More information about this situation, your case (number: 118) and the
underlying law is available on our FAQ at
http://www.copyright-archive.com/page_22.html.
You are now on notice as to copyright in respect of the Work. If we do not
receive a response by Mar 26, 2014 at the latest, we may immediately
and without notice invoke automatic processes in order to protect our
client's rights.
These automatic processes include issuing "Pull down" notices under the
D.M.C.A. which will be sent to Google, your web host (we have
determined your ISP is: ), Microsoft and Yahoo. Sample copies of these
notices are attached. Your domain has already been publically named and
the full brief of evidence uploaded to http://copyright-archive.com/briefs/.
A full copy of the HTML from http://imperialtechnology.co.in/ has
been saved. Attempting to change, remove or otherwise destroy
evidence will be seen as an admission of guilt. The same applies to
attempts to deregister your domain or email accounts.
As the developer of the Copyright Archive detection system, The Authors'
Trust is committed to investigating copyright infringement to protect the
interests of the author's we represent. Anyone with a website can join The
Author's Trust and have us act for them. If you decide to join, we may be
able to identify instances where your site has also been copied by others,
and we may be able to recover damages for you. To join the Author's
Trust, see the invitation here.
I am authorised to negotiate any and all outcomes for this matter and you
can call my personal phone number (+61438 005 051) to confirm that I
am a real person and that our service is not fraudulent. Furthermore, we
all make mistakes, especially computer software, and if you think we have
made one in your case you need to tell us now. Otherwise, what
happens next is automatic.
While I am happy to discuss this matter in person, I prefer to see a
written response by email first. You should reply to this email
(prosecute@copyright-archive.com) to maintain your reference details
(www.exa.com.au_folio_seo.html -v- imperialtechnology.co.in_ Case
118).
Sincerely
S. L. Moignard BA LLB(Hons) Grad Dip (Inf Tech) Grad Dip (Legal
Practice and Ethics)
as trustee for The Authors' Trust
PS: I am happy to discuss repayment through programming or
design time if you have the relevant skills. You also may be able to
pay this settlement by signing up with the The Author's Trust. Call
me or email me to discuss on +61 438 005 051 (slim@copyrightarchive.com).
© Copyright 1996-2014 The Authors' Trust. All Rights Reserved.
Settlement Remittance Details
Please pay by Mar 26, 2014
An Authors' Trust Initiative.
PO Box 105, Coonawarra, SA, Australia 5277
Tel +(61)438 005 051
Tel: + (61) 8737 3680
Fax: +(61) 8125 6766
Email: prosecute@copyright-archive.com
www.copyright-archive.com
Case Number: 118
Reference: www.exa.com.au_folio_seo.html -v- imperialtechnology.co.in_
Settlement Demand Date: Mar 19, 2014
Penalty Amount: $295 USD for duration: 1791 days.
Fee Amount: $589 USD
Total Amount: $884 USD
Payment Terms
The Authors' Trust is the authorised collection and copyright agent for Exa Pty Ltd and
you must pay the full amount to us to effect settlement. Proof of authority can be found at
http://copyright-archive.com/briefs/authorities/exa.
Payment Options
a) 11 payments of $100
(20%
b) 5 payments of $200
p/a)
(14%
c) 2 payments of $500
p/a)
(8%
d) 1 payment of $884
p/a)
(0%
p/a)
The payment of an instalment converts the settlement offer to a debt due with the interest
shown. Failure to pay any instalment will automatically incur additional interest. Certificate of
registration: A certificate's probative value depends on whether the work was registered
earlier or later than five years after the work was published. A certificate of registration 'made
before or within five years after first publication of the work shall constitute prima facie
evidence of the validity of the copyright.' 17 U.S.C. at 410(c) - we hold certificate number TX7761-615 for www.exa.com.au.
Payment Methods
1) Use PayPal
2) Send cheques made out to:
The Authors' Trust
PO Box 105
PayPal id: +61438005051 (Please
Coonawarra SA 5263 AUSTRALIA (Please
include Case Number:118 with payment) include Case Number:118 with payment)
3) Bank Transfer:
The Authors' Trust
Name of Bank: BankSA BSB: 105070
Account: 25386940
Swift Code: SGBLAU2S
Reference No: 118 (Please include this
with payment).
4) Credit Card
(Please include Case Number:118 with payment)
Name on card:___________________________________________________________ Expiry:_______/_______
Card Number:
CVV:_________________ Signature:_____________________________________________________________
Please advise proof of payment by email to prosecute@copyright-archive.com with your
case number (118).
If you pay within time, you will be granted a perpetual license to continue to use
the infringing material forever.
© Copyright 1996-2014 The Authors' Trust. All Rights Reserved.
Brief of Evidence
Full copy available at
http://www.copyright-archive.com/briefs/www.exa.com.au_folio_seo.html
-v- imperialtechnology.co.in_Case 118.pdf
Copyright-Archive Report
Completed comparing:
http://www.exa.com.au/folio/seo.html(116.240.194.24)
versus
http://imperialtechnology.co.in/(173.201.209.128)
on Feb 16, 2014 using "* employs the most experienced SEO professionals and the most advanced
technology" as a seed Statistically Impropable Phrase (SIP) initially and then comparing the entire
text on both URL's.
Details:
1) http://imperialtechnology.co.in/: Failed wbmachine - using Google Earliest Crawl Date as
evidence of their date: Sep 16, 2013
2) http://www.exa.com.au/folio/seo.html has an earlier Priority Date: Oct 21, 2008 than
http://imperialtechnology.co.in/ : Sep 16, 2013. It will be necessary for the owner of
http://imperialtechnology.co.in/ to prove they created and published the text in question from
http://www.exa.com.au/folio/seo.html earlier than Oct 21, 2008, requiring without 3rd party
witnesses as to the precise content being available earlier as well as an independently certified
contemporaneous web server access log showing unbroken crawler rejection of Google and Wayback
between Oct 21, 2008 and Sep 16, 2013 (1791 days) via a robots.txt file prohibiting
crawling,residing on http://imperialtechnology.co.in/ Otherwise, this infringement has been
ongoing for 1944 days so far and as at Feb 16, 2014.
3) The level of character similarity between these text snippets is 405. This means out of 923
characters, 405 where the same, giving a percentage of 43.88%.
4) The level of character similarity between these two pages is 28%. This means out of 3120
characters on the smallest page, 861 were the same, giving a percentage of 27.60%, bearing in
mind that the largest page (http://www.exa.com.au/folio/seo.html) contained 37663 more
characters than ours, and generated a percentage of 2.11% in that context.
5) The frequency of identical words occuring between the two snippets is 74%. This means out of
136 words in the smallest snippet, 101 where the same, giving a percentage of 74.26%, bearing in
mind that http://www.exa.com.au/folio/seo.html contained 2 more words.
6) The frequency of identical words occuring between the two pages is 94. In relation to
http://imperialtechnology.co.in/'s 'unique word count' of 243, this is 38.68%. In relation to
http://www.exa.com.au/folio/seo.html's 'unique word count' of 1278, this is 7.36%.
http://imperialtechnology.co.in/ contains 1035 less words. Using
http://imperialtechnology.co.in/ with 243 unique words, the actual identical word frequency is 94
and the identical word frequency ratio is 38.68%.
7) The frequency of different words occuring between the two pages is 1184. In relation to
http://imperialtechnology.co.in/'s 'unique word count' of 243, this is 487.24%. In relation to
http://www.exa.com.au/folio/seo.html's 'unique word count' of 1278, this is 92.64%.
http://imperialtechnology.co.in/ contains 1035 less words. Using
http://www.exa.com.au/folio/seo.html with 1278 unique words, the actual identical word
frequency is 94 and the different word frequency ratio is 92.64%.
8) The frequency of identical sentences (SLIPs - statistical less improbable phrases - 4
words) occuring between the two pages is 21. In relation to http://imperialtechnology.co.in/'s
'short sentence count' of 1658, this is 6%. In relation to http://www.exa.com.au/folio/seo.html's
'short sentence count' of 156, this is 60%. http://www.exa.com.au/folio/seo.html contains 1502
less sentences. Using http://www.exa.com.au/folio/seo.html with 156 non-unique short sentences
(NOSLIPs - Non_Unique Statistically Less Improbable Phrases), the actual identical sentence
frequency is 21 and the identical sentence frequency ratio is 60%
9) The actual frequency of materially similar (if not identical) [Levenshtein < 30 characters]
sentences occuring between the two pages is 14 (comparing
http://www.exa.com.au/folio/seo.html with http://imperialtechnology.co.in/), and 17
(comparing http://imperialtechnology.co.in/ with http://www.exa.com.au/folio/seo.html).
10) In relation to http://www.exa.com.au/folio/seo.html's NOSLIPs of 156, 14 amounts to 8.97%.
11) In relation to http://imperialtechnology.co.in/'s NOSLIPs of 1658, 17 amounts to 1.03%.
12) http://www.exa.com.au/folio/seo.html contains 1502 less sentences than
http://imperialtechnology.co.in/. Using http://www.exa.com.au/folio/seo.html with 156
NOSLIPs, the actual materially similar sentence frequency ratio is 17 and the identical sentence
frequency ratio is 10.90%. When the order of the pages is reversed, using
http://imperialtechnology.co.in/ with 1658 NOSLIPs, the actual materially similar sentence
frequency ratio is 14 and the identical sentence frequency ratio is 0.84%.
13) It is more accurate to refer to the higher percentage as otherwise legitimate copies are ignored.
Therefore, the materially similar sentences ratio is 10.90%.
14) SUBSTANTIALITY: As merely indicative, we have added a small weighting of 0.025 per percent
for scores of over 30% for snippet similarity. While the snippet is a subset of the whole page score, a
high score here signifies the degree of copying intensity at one point in the document, making it
easier to demonstrate an infringement. Greater than 44% of the characters in the snippet are
identical and therefore the cost is 1.10 , making the total substantiality weighting 1.1.
15) SUBSTANTIALITY: It is highly improbable that 2 pages that have more than 25% character
similarity do not contain copying. Therefore, this factor carries a 0.08 of a percent weighting. We
are confident this page contains a substantial degree of copying because greater than 25% of the
characters on http://imperialtechnology.co.in/ are identical - in fact 27.60% match. The
additional weighting is 2.21 and the total weighting so far is 3.31
16) SUBSTANTIALITY: We have added a moderate weighting of 0.05 per percent for scores over
25.00% for identical words in the snippet. Even though the snippet is a subset of the whole page
score, a high score here means that there is more intence of copying in one location of
http://imperialtechnology.co.in/. As greater than 74.26% of the words in the snippet are identical
the weighting is 3.71 and the total weighting is 7.02.
17) SUBSTANTIALITY: It is highly improbable that a page with more than 10% of identical words
does not contain copying. Therefore, this factor carries 1.1 of a percent weighting. We are confident
this page contains a substantial degree of copying because greater than 1.1% of the words on
http://imperialtechnology.co.in/ are identical with http://www.exa.com.au/folio/seo.html - in
fact 38.68% match. The additional weighting is 42.55 and the total substantiality weighting so far is
49.57.
18) SUBSTANTIALITY: It is highly improbable that a page with more than 50 identical words does
not contain copying. Therefore, this factor carries 0.02 of a percent weighting. We are confident this
page contains a substantial degree of copying because 94 words on
http://imperialtechnology.co.in/ are identical with http://www.exa.com.au/folio/seo.html. The
additional weighting is 1.88 and the total substantiality weighting so far is 51.45.
19) SUBSTANTIALITY: It is unlikely that a page with more than 5% identical sentences does not
contain copying - in fact, that is the definition of copying. Therefore, this factor carries a 6 percent
weighting. We are confident this page contains a substantial degree of copying because 60%
sentences on http://imperialtechnology.co.in/ are identical with
http://www.exa.com.au/folio/seo.html. The additional weighting is 360.00 and the total
substantiality weighting so far is 411.45.
20) SUBSTANTIALITY: It is highly improbable that a page with more than 4 actual identical
sentences does not contain copying. This factor carries 10 of a percent weighting. We are confident
this page contains a substantial degree of copying because 21 sentences on
http://imperialtechnology.co.in/ are identical with http://www.exa.com.au/folio/seo.html. The
additional weighting is 210.00 and the total substantiality weighting so far is 621.45.
21) SUBSTANTIALITY: We are confident that this page contains a substantial degree of copying
because more than 4 phrases on the page are materially similar if not identical to those on yours. In
fact, there are 14 materially similar sentences on http://www.exa.com.au/folio/seo.html matching
http://imperialtechnology.co.in/. This factor carries a 6 percent weighting. The additional
weighting is therefore 84.00 and the total substantiality weighting so far is 705.45.
22) SUBSTANTIALITY: We are confident that this page contains a substantial degree of copying
because more than 10% of phrases longer than 45 characters on http://imperialtechnology.co.in/
are materially similar if not identical to those on http://www.exa.com.au/folio/seo.html. In fact,
there are 10.90 materially similar sentences. This factor carries a 4 percent weighting. The
additional weighting is therefore 43.60 and the total substantiality weighting is 749.05.
23) FINAL SUBSTANTIALITY: For these reasons, the total extent of copying from
http://www.exa.com.au/folio/seo.html by http://imperialtechnology.co.in/ has been assessed at
749.05, where 100 amounts to an infringement that is legally actionable in terms of whether
there is a sufficient degree of copying (whether the copying is substantial).
Historical 3rd Party Evidence
Screenshot recorded as of Sep 12, 2009
Work priority date Oct 21, 2008
http://web.archive.org/web/20090912123131/http://www.exa.com.au/folio/seo.html/
Historical Snippets (text surrounding matched sentences as of priority
dates)
Context on their site as at Feb 16, 2014:
...ss goals... Read More. Custom Website Design. Imperial
Technology. experienced Custom Web Design team of
around 200 talented. professionals boasts. a portfolio of
over 1000 satisfied.. organizations. Yahoo Store Design.
For almost a decade, Imperial has been delivering
outstanding yahoo results to its clients. A website that has
been designed and developed. by us SEO & Internet
Marketing. our employs the most experienced SEO
professionals and the most advanced technology.
With the best resources, we deliver a successful SEO
solution.. every time.. Phone Development. Smart phones
are advanced computing devices that allow users to install.
and use advanced applications that capitalize on the
features of that. specific device.. Read More. Your
Offshore IT Partner. Home ! About ! Solution ! Product !
Industries ! Jobs ! Events ! Contact Us. Copyright 2012 13.. Imperi...
Context on your site as at Oct 21, 2008:
...as been delivering outstanding SEO results to its clients.
A website that has been designed and developed by Exa is
carefully optimised using the industry\'s most rigorous
Search Engine Optimisation process. Our clients are
assured that once their website has had Exa\'s SEO
treatment that it will rank highly in search engines,
outperform its competitors and generate high return on
investment. Exa employs the most experienced SEO
professionals and the most advanced technology.
With the best resources, we deliver a successful SEO
solution everytime. Our results speak for themselves. See
below for sample of Exa\'s SEO Results. For SEO Results
relating to specific businesses or industries, or to discuss
the results Exa can achieve for your business, Contact Us.
Site. Keyword Combination. Search Engine Results. Pack
And Send. Overseas Freight. Google. Interstate
Deliveries....
Contemporary Screen Layout Comparison
Recorded on Feb 16, 2014
http://imperialtechnology.co.in/(173.201.209.128)
Recorded on Feb 16, 2014
http://www.exa.com.au/folio/seo.html(116.240.194.24)
Contemporary Snippets (text surrounding matched sentence)
Context on their site as at Feb 16, 2014:
...ss goals... Read More. Custom Website
Design. Imperial Technology. experienced
Custom Web Design team of around 200
talented. professionals boasts. a portfolio of
over 1000 satisfied.. organizations. Yahoo
Store Design. For almost a decade, Imperial
has been delivering outstanding yahoo
results to its clients. A website that has been
designed and developed. by us SEO &
Internet Marketing. our employs the most
experienced SEO professionals and the
most advanced technology. With the best
resources, we deliver a successful SEO
solution.. every time.. Phone Development.
Smart phones are advanced computing
devices that allow users to install. and use
advanced applications that capitalize on the
features of that. specific device.. Read More.
Your Offshore IT Partner. Home ! About !
Solution ! Product ! Industries ! Jobs ! Events
! Contact Us. Copyright 2012 -13.. Imperi...
Context on your site as at Feb 16, 2014:
...as been delivering outstanding SEO results
to its clients. A website that has been
designed and developed by Exa is carefully
optimised using the industry\'s most rigorous
Search Engine Optimisation process. Our
clients are assured that once their website
has had Exa\'s SEO treatment that it will
rank highly in search engines, outperform its
competitors and generate high return on
investment. Exa employs the most
experienced SEO professionals and the
most advanced technology. With the best
resources, we deliver a successful SEO
solution everytime. Our results speak for
themselves. See below for a sample of Exa\'s
SEO Results. For SEO Results relating to
specific businesses or industries, or to
discuss the results Exa can achieve for your
business, Contact Us. View SEO Results by
Industry: . View By Industry. Manufacturing
& Industrial. Retail & Food. B2C. Profe...
Full text from both sites
Full text from their site:
SEO , Search SEO Company SEO, Search Engine Optimisation, SEO Company LET US KNOW WHAT YOU HAVE IN MIND If you would like a proposal or a consultation, please take a moment this ¦form *Name: *Postcode: *Organisation: *Number of Staff:
Condition- Must have a minimum of 10 staff *Email: * Phone : Your website : Related website/s you like: *Please enter the text you see in the image: Digital Strategy Web Design or Application Search Ranking e Commerce Micro Sites Please describe the services
you would like: CALL US ON 1800 09 69 69 CONNECT WITH EXA Home OUR WORK TESTIMONIALS PRODUCTS BLOG CONTACT US CONNECT WITH EXA : Home / SEO Results SEO Results For almost a decade , Exa delivering outstanding SEO results to its
clients that designed and developed by Exa is carefully optimised using the industry\\\'s most rigorous Search Engine Optimisation process Our clients are assured that once their website has had Exa\\\'s SEO treatment that it will rank highly in search engines,
outperform its competitors and generate high return on investment Exa most ¦professionals most advanced technology With the best resources , a successful SEO solution ¦everytime Our results speak for ¦themselves See below for a sample of Exa\\\'s SEO
Results For SEO Results relating to or industries , or to discuss the results Exa can achieve for your business, Contact Us View SEO Results by Industry:View By Industry Manufacturing & Industrial Retail & Food B2C Professional Services Other Construction &
Home Improvements Travel & Hospitality Transport & Automotive Site Keyword Combination Search Engine Results Steamline Engineering Boiler Tape Google Carbon Packing Melbourne Google Graphite Packings Melbourne Google Australia Boiler Tape Google
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Company; form; Application; CONTACT; outstanding; A website that has; has been designed
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With a team of over 200 Online Marketing Professionals, we pride ourselves on delivering the
most dynamic SEO solutions Exa websites are well designed, highly functional and user-friendly,
and most importantly rank highly in search engines to be easily found by its target market
Websites that are optimised by Exa, via our state-of-the-art SEO technology, consistently
outperform their competitors\\\' sites, fulfil their online marketing objectives and generate high
return on investment Search Engine Optimisation Effective Search Engine Optimisation is the
key to successful online marketing Search Engine Optimisation is the process web ¦developers
use for the purpose of improving a website\\\'s visibility in search engines Most often referred to
as SEO, Search Engine Optimisation employs various techniques, including programming and
scripting, to gain higher rankings and better positioning in search results SEO is a critical
success factor in online marketing This is because search engines measure the importance of
websites in relation to their relevance to given keywords Essentially when a search engine user
enters a particular keyword or keyword phrase into the search engine\\\'s browser, a list of
results are generated in the order the search engine sees most fitting It is the objective of the
search engine to ensure that the information it delivers is the most appropriate to the enquiry
Without effective SEO it is highly unlikely that a website will be rated by the search engine For
customers to access a website simply and conveniently, and for a target market to locate goods
and services, a website must be easily found in search engines for the most industry appropriate
keywords Prior to major search engines such as Google, Yahoo and MSN to assist with finding
relevant websites, internet users were required to know the exact website address to the
information they were seeking This made it virtually impossible to locate a business by its name,
industry, category, service or product, for instance It was imperative that the internet user had
the exact URL Search engines revolutionised the internet making it a more effective
information resource and a powerful marketing tool The introduction of Search Engine
Optimisation meant that businesses could extract maximum value from this new marketing
medium, as SEO ensured that the website would receive maximum exposure Today, with
millions of consumers purchasing goods online, the internet has become a global marketplace In
the case of businesses that trade over the internet, their website becomes their shop-front To be
competitive a set of objectives must be met These include good design that creates a
professional image, functionality and ease of navigation, well written content and Search Engine
Optimisation SEO gives companies an advantage as it means that potential customers find them
more easily Being high in search results can improve the chances of winning potential business
over a competitor SEO can also help to position a company as an industry leader, particularly if
their website is found at the top of search results for the industry\\\'s most competitive keyword
searches New markets can be accessed via Search Engine Optimisation, as consumers looking
for specific goods and services find information relevant to their enquiry without specific
information such as a company name or location While the purpose of SEO is to ensure that a
website can be found in search engines for specific keywords and keyword phrases, the position
it attains is also highly important Studies have proven that search engine users most trust the
highest ranking websites, particularly those in positions one, two and three on page one of the
search results The likelihood of the website being accessed decreases dramatically the further
down the page it positions If a website is underperforming in major search engines such as
Google, Yahoo and MSN for the keywords most relevant to the business\\\'s core offerings, it is
necessary to seek the professional advice and services of an SEO expert Effective Search
Engine Optimisation goes beyond the basic, traditional treatment to meta-tags Today, search
engines use more sophisticated programs to measure a website\\\'s relevance SEO is a highly
technical process Only dedicated, experienced SEO professionals, that demonstrate proven
results in past performance, should be trusted with your company\\\'s Search Engine
Optimisation For a consultation with an Exa SEO consultant, Contact Us Testimonials Read
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spend Winter 2009 The Apple of Your...Warning - data truncated.
Our Page as and when scanned by Google
[1]
...For almost a decade, * has been delivering outstanding SEO results to its clients
[2]
...A website that has been designed and developed by * is carefully optimised using ...that it
[3]
will rank highly in search engines outperform its competitors and generate high ...* employs
[4]
the most experienced SEO professionals and the most advanced technology ...For SEO Results
[5]
relating to specific businesses or industries or to discuss the results ...Websites that are
optimised by * via our state-of-the-art SEO technology consistently outperform
[6]
their ...competitors ' sites fulfil their online marketing objectives and generate high return on
[7]
investment ...Search Engine Optimisation is the process web developers use for the purpose
[8]
of improving ...Most often referred to as SEO Search Engine Optimisation employs various
[9]
techniques including programming ...and scripting to gain higher rankings and better
[10]
positioning in search results
...This is because search engines measure the importance of
[11]
websites in relation to their
...Essentially when a search engine user enters a particular
[12]
keyword or keyword phrase into
...It is the objective of the search engine to ensure that the
[13]
information it
[14]
...Without effective SEO it is highly unlikely that a website will be rated by
...finding relevant
[15]
websites internet users were required to know the exact website address to
...Search
[16]
engines * the internet making it a more effective information resource and a
...The
introduction of Search Engine Optimisation meant that businesses could extract maximum value
[17]
from
...this new marketing medium as SEO ensured that the website would receive maximum
[18]
exposure
...Today with millions of consumers purchasing goods online the internet has
[19]
become a global
...In the case of businesses that trade over the internet their website
[20]
becomes their
...SEO gives companies an advantage as it means that potential customers
[21]
find them more
...Being high in search results can improve the chances of winning potential
[22]
business over
[23]
...SEO can also help to position a company as an industry leader particularly if
...New
markets can be accessed via Search Engine Optimisation as consumers looking for
[24]
specific
...goods and services find information relevant to their enquiry without specific
[25]
information such as
...in search engines for specific keywords and keyword phrases the position it attains
[26]
is
...Studies have proven that search engine users most trust the highest ranking websites
[27]
[28]
particularly
...If a website is * in major search engines such as Google Yahoo and
...Only
dedicated experienced SEO professionals that demonstrate proven results in past performance
[29]
should be
...Top 10 reasons you should NOT use an AD AGENCY for Web
[30]
Footnotes - details of Google scans of our page
Footnote/Sentence no.1 on http://www.exa.com.au/folio/seo.html: "For almost a decade,
[Proprietary or misspelled word] has been delivering outstanding SEO results to its clients" was
crawled by Google on Oct 21, 2008, proving it had been published to the world by that date.
Test this for yourself with this link (go to the bottom of the last page of links to find the earliest
dated record):
http://www.google.com/search?q=%22For%20almost%20a%20decade,%20*%20has%20been%2
0delivering%20outstanding%20SEO%20results%20to%20its%20clients%22&tbs=qdr:y9,sbd:1&
start=0&safe=off Google Snippet: For almost a decade, Exa has been delivering outstanding
SEO results to its clients. A website that has been designed and developed by Exa is carefully ...
Footnote/Sentence no.2 on http://www.exa.com.au/folio/seo.html: "A website that has been
designed and developed by [Proprietary or misspelled word] is carefully optimised using" was
crawled by Google on Oct 21, 2008, proving it had been published to the world by that date.
Test this for yourself with this link (go to the bottom of the last page of links to find the earliest
dated record):
http://www.google.com/search?q=%22A%20website%20that%20has%20been%20designed%20a
nd%20developed%20by%20*%20is%20carefully%20optimised%20using%22&tbs=qdr:y9,sbd:1
&start=0&safe=off Google Snippet: A website that has been designed and developed by Exa is
carefully optimised using the industry's most rigorous Search Engine Optimisation process.
Footnote/Sentence no.3 on http://www.exa.com.au/folio/seo.html: "that it will rank highly in
search engines outperform its competitors and generate high" was crawled by Google on Oct
21, 2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22that%20it%20will%20rank%20highly%20in%20search%2
0engines%20outperform%20its%20competitors%20and%20generate%20high%22&tbs=qdr:y9,s
bd:1&start=0&safe=off Google Snippet: ... SEO treatment that it will rank highly in search
engines, outperform its competitors and generate high return on investment. Exa employs the
most experienced ...
Footnote/Sentence no.4 on http://www.exa.com.au/folio/seo.html: "[Proprietary or misspelled
word] employs the most experienced SEO professionals and the most advanced technology" was
crawled by Google on Oct 21, 2008, proving it had been published to the world by that date.
Test this for yourself with this link (go to the bottom of the last page of links to find the earliest
dated record):
http://www.google.com/search?q=%22*%20employs%20the%20most%20experienced%20SEO%
20professionals%20and%20the%20most%20advanced%20technology%22&tbs=qdr:y9,sbd:1&st
art=0&safe=off Google Snippet: ... outperform its competitors and generate high return on
investment. Exa employs the most experienced SEO professionals and the most advanced
technology.
Footnote/Sentence no.5 on http://www.exa.com.au/folio/seo.html: "For SEO Results relating to
specific businesses or industries or to discuss the results" was crawled by Google on Oct 21,
2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22For%20SEO%20Results%20relating%20to%20specific%2
0businesses%20or%20industries%20or%20to%20discuss%20the%20results%22&tbs=qdr:y9,sb
d:1&start=0&safe=off Google Snippet: For SEO Results relating to specific businesses or
industries, or to discuss the results Exa can achieve for your business, Contact Us. View SEO
Results by ...
Footnote/Sentence no.6 on http://www.exa.com.au/folio/seo.html: "Websites that are optimised
by [Proprietary or misspelled word] via our state-of-the-art SEO technology consistently
outperform their" was crawled by Google on Oct 21, 2008, proving it had been published to the
world by that date. Test this for yourself with this link (go to the bottom of the last page of links
to find the earliest dated record):
http://www.google.com/search?q=%22Websites%20that%20are%20optimised%20by%20*%20vi
a%20our%20state-of-teart%20SEO%20technology%20consistently%20outperform%20their%22&tbs=qdr:y9,sbd:1&sta
rt=0&safe=off Google Snippet: Websites that are optimised by Exa, via our state-of-the-art
SEO technology, consistently outperform their competitors' sites, fulfil their online marketing ...
Footnote/Sentence no.7 on http://www.exa.com.au/folio/seo.html: "competitors ' sites fulfil their
online marketing objectives and generate high return on investment" was crawled by Google on
Oct 21, 2008, proving it had been published to the world by that date. Test this for yourself with
this link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22competitors%20'%20sites%20fulfil%20their%20online%2
0marketing%20objectives%20and%20generate%20high%20return%20on%20investment%22&t
bs=qdr:y9,sbd:1&start=0&safe=off Google Snippet: ... state-of-the-art SEO technology,
consistently outperform their competitors' sites, fulfil their online marketing objectives and
generate high return on investment.
Footnote/Sentence no.8 on http://www.exa.com.au/folio/seo.html: "Search Engine Optimisation
is the process web developers use for the purpose of improving" was crawled by Google on Oct
21, 2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22Search%20Engine%20Optimisation%20is%20the%20proc
ess%20web%20developers%20use%20for%20the%20purpose%20of%20improving%22&tbs=qd
r:y9,sbd:1&start=0&safe=off Google Snippet: Search Engine Optimisation is the process web
developers use for the purpose of improving a website's visibility in search engines. Most often
referred to as ...
Footnote/Sentence no.9 on http://www.exa.com.au/folio/seo.html: "Most often referred to as
SEO Search Engine Optimisation employs various techniques including programming" was
crawled by Google on Oct 21, 2008, proving it had been published to the world by that date.
Test this for yourself with this link (go to the bottom of the last page of links to find the earliest
dated record):
http://www.google.com/search?q=%22Most%20often%20referred%20to%20as%20SEO%20Sear
ch%20Engine%20Optimisation%20employs%20various%20techniques%20including%20progra
mming%22&tbs=qdr:y9,sbd:1&start=0&safe=off Google Snippet: Most often referred to as
SEO, Search Engine Optimisation employs various techniques, including programming and
scripting, to gain higher rankings and better ...
Footnote/Sentence no.10 on http://www.exa.com.au/folio/seo.html: "and scripting to gain higher
rankings and better positioning in search results" was crawled by Google on Oct 21, 2008,
proving it had been published to the world by that date. Test this for yourself with this link (go
to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22and%20scripting%20to%20gain%20higher%20rankings%
20and%20better%20positioning%20in%20search%20results%22&tbs=qdr:y9,sbd:1&start=0&s
afe=off Google Snippet: ... Search Engine Optimisation employs various techniques, including
programming and scripting, to gain higher rankings and better positioning in search results ...
Footnote/Sentence no.11 on http://www.exa.com.au/folio/seo.html: "This is because search
engines measure the importance of websites in relation to their" was crawled by Google on Oct
21, 2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22This%20is%20because%20search%20engines%20measur
e%20the%20importance%20of%20websites%20in%20relation%20to%20their%22&tbs=qdr:y9,s
bd:1&start=0&safe=off Google Snippet: This is because search engines measure the
importance of websites in relation to their relevance to given keywords. Essentially when a
search engine user ...
Footnote/Sentence no.12 on http://www.exa.com.au/folio/seo.html: "Essentially when a search
engine user enters a particular keyword or keyword phrase into" was crawled by Google on Oct
21, 2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22Essentially%20when%20a%20search%20engine%20user
%20enters%20a%20particular%20keyword%20or%20keyword%20phrase%20into%22&tbs=qdr
:y9,sbd:1&start=0&safe=off Google Snippet: Essentially when a search engine user enters a
particular keyword or keyword phrase into the search engine's browser, a list of results are
generated in the ...
Footnote/Sentence no.13 on http://www.exa.com.au/folio/seo.html: "It is the objective of the
search engine to ensure that the information it" was crawled by Google on Oct 21, 2008,
proving it had been published to the world by that date. Test this for yourself with this link (go
to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22It%20is%20the%20objective%20of%20the%20search%20
engine%20to%20ensure%20that%20the%20information%20it%22&tbs=qdr:y9,sbd:1&start=0&
safe=off Google Snippet: It is the objective of the search engine to ensure that the information
it delivers is the most appropriate to the enquiry. Without effective SEO it is highly unlikely ...
Footnote/Sentence no.14 on http://www.exa.com.au/folio/seo.html: "Without effective SEO it is
highly unlikely that a website will be rated by" was crawled by Google on Oct 21, 2008, proving
it had been published to the world by that date. Test this for yourself with this link (go to the
bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22Without%20effective%20SEO%20it%20is%20highly%20u
nlikely%20that%20a%20website%20will%20be%20rated%20by%22&tbs=qdr:y9,sbd:1&start=0
&safe=off Google Snippet: Without effective SEO it is highly unlikely that a website will be
rated by the search engine. For customers to access a website simply and conveniently, and for
a ...
Footnote/Sentence no.15 on http://www.exa.com.au/folio/seo.html: "finding relevant websites
internet users were required to know the exact website address to" was crawled by Google on
Oct 21, 2008, proving it had been published to the world by that date. Test this for yourself with
this link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22finding%20relevant%20websites%20internet%20users%2
0were%20required%20to%20know%20the%20exact%20website%20address%20to%22&tbs=qd
r:y9,sbd:1&start=0&safe=off Google Snippet: ... Yahoo and MSN to assist with finding
relevant websites, internet users were required to know the exact website address to the
information they were seeking.
Footnote/Sentence no.16 on http://www.exa.com.au/folio/seo.html: "Search engines [Proprietary
or misspelled word] the internet making it a more effective information resource and a" was
crawled by Google on Oct 21, 2008, proving it had been published to the world by that date.
Test this for yourself with this link (go to the bottom of the last page of links to find the earliest
dated record):
http://www.google.com/search?q=%22Search%20engines%20*%20the%20internet%20making
%20it%20a%20more%20effective%20information%20resource%20and%20a%22&tbs=qdr:y9,sb
d:1&start=0&safe=off Google Snippet: Search engines revolutionised the internet making it a
more effective information resource and a powerful marketing tool. The introduction of Search
Engine ...
Footnote/Sentence no.17 on http://www.exa.com.au/folio/seo.html: "The introduction of Search
Engine Optimisation meant that businesses could extract maximum value from" was crawled by
Google on Oct 21, 2008, proving it had been published to the world by that date. Test this for
yourself with this link (go to the bottom of the last page of links to find the earliest dated
record):
http://www.google.com/search?q=%22The%20introduction%20of%20Search%20Engine%20Opt
imisation%20meant%20that%20businesses%20could%20extract%20maximum%20value%20fro
m%22&tbs=qdr:y9,sbd:1&start=0&safe=off Google Snippet: The introduction of Search
Engine Optimisation meant that businesses could extract maximum value from this new
marketing medium, as SEO ensured that the ...
Footnote/Sentence no.18 on http://www.exa.com.au/folio/seo.html: "this new marketing medium
as SEO ensured that the website would receive maximum exposure" was crawled by Google on
Oct 21, 2008, proving it had been published to the world by that date. Test this for yourself with
this link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22this%20new%20marketing%20medium%20as%20SEO%2
0ensured%20that%20the%20website%20would%20receive%20maximum%20exposure%22&tbs
=qdr:y9,sbd:1&start=0&safe=off Google Snippet: ... meant that businesses could extract
maximum value from this new marketing medium, as SEO ensured that the website would
receive maximum exposure.
Footnote/Sentence no.19 on http://www.exa.com.au/folio/seo.html: "Today with millions of
consumers purchasing goods online the internet has become a global" was crawled by Google
on Oct 21, 2008, proving it had been published to the world by that date. Test this for yourself
with this link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22Today%20with%20millions%20of%20consumers%20purc
hasing%20goods%20online%20the%20internet%20has%20become%20a%20global%22&tbs=qd
r:y9,sbd:1&start=0&safe=off Google Snippet: Today, with millions of consumers purchasing
goods online, the internet has become a global marketplace. In the case of businesses that trade
over the internet, ...
Footnote/Sentence no.20 on http://www.exa.com.au/folio/seo.html: "In the case of businesses
that trade over the internet their website becomes their" was crawled by Google on Oct 21,
2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22In%20the%20case%20of%20businesses%20that%20trade
%20over%20the%20internet%20their%20website%20becomes%20their%22&tbs=qdr:y9,sbd:1
&start=0&safe=off Google Snippet: In the case of businesses that trade over the internet,
their website becomes their shop-front. To be competitive a set of objectives must be met. These
include ...
Footnote/Sentence no.21 on http://www.exa.com.au/folio/seo.html: "SEO gives companies an
advantage as it means that potential customers find them more" was crawled by Google on Oct
21, 2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22SEO%20gives%20companies%20an%20advantage%20as
%20it%20means%20that%20potential%20customers%20find%20them%20more%22&tbs=qdr:y
9,sbd:1&start=0&safe=off Google Snippet: SEO gives companies an advantage as it means
that potential customers find them more easily. Being high in search results can improve the
chances of ...
Footnote/Sentence no.22 on http://www.exa.com.au/folio/seo.html: "Being high in search results
can improve the chances of winning potential business over" was crawled by Google on Oct 21,
2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22Being%20high%20in%20search%20results%20can%20im
prove%20the%20chances%20of%20winning%20potential%20business%20over%22&tbs=qdr:y9
,sbd:1&start=0&safe=off Google Snippet: Being high in search results can improve the
chances of winning potential business over a competitor. SEO can also help to position a
company as an industry ...
Footnote/Sentence no.23 on http://www.exa.com.au/folio/seo.html: "SEO can also help to
position a company as an industry leader particularly if" was crawled by Google on Oct 21,
2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22SEO%20can%20also%20help%20to%20position%20a%20
company%20as%20an%20industry%20leader%20particularly%20if%22&tbs=qdr:y9,sbd:1&star
t=0&safe=off Google Snippet: SEO can also help to position a company as an industry leader,
particularly if their website is found at the top of search results for the industry's most
competitive ...
Footnote/Sentence no.24 on http://www.exa.com.au/folio/seo.html: "New markets can be
accessed via Search Engine Optimisation as consumers looking for specific" was crawled by
Google on Oct 21, 2008, proving it had been published to the world by that date. Test this for
yourself with this link (go to the bottom of the last page of links to find the earliest dated
record):
http://www.google.com/search?q=%22New%20markets%20can%20be%20accessed%20via%20
Search%20Engine%20Optimisation%20as%20consumers%20looking%20for%20specific%22&tb
s=qdr:y9,sbd:1&start=0&safe=off Google Snippet: New markets can be accessed via Search
Engine Optimisation, as consumers looking for specific goods and services find information
relevant to their enquiry ...
Footnote/Sentence no.25 on http://www.exa.com.au/folio/seo.html: "goods and services find
information relevant to their enquiry without specific information such as" was crawled by
Google on Oct 21, 2008, proving it had been published to the world by that date. Test this for
yourself with this link (go to the bottom of the last page of links to find the earliest dated
record):
http://www.google.com/search?q=%22goods%20and%20services%20find%20information%20rel
evant%20to%20their%20enquiry%20without%20specific%20information%20such%20as%22&tb
s=qdr:y9,sbd:1&start=0&safe=off Google Snippet: ... consumers looking for specific goods
and services find information relevant to their enquiry without specific information such as a
company name or location.
Footnote/Sentence no.26 on http://www.exa.com.au/folio/seo.html: "in search engines for
specific keywords and keyword phrases the position it attains is" was crawled by Google on Oct
21, 2008, proving it had been published to the world by that date. Test this for yourself with this
link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22in%20search%20engines%20for%20specific%20keyword
s%20and%20keyword%20phrases%20the%20position%20it%20attains%20is%22&tbs=qdr:y9,s
bd:1&start=0&safe=off Google Snippet: While the purpose of SEO is to ensure that a website
can be found in search engines for specific keywords and keyword phrases, the position it
attains is also ...
Footnote/Sentence no.27 on http://www.exa.com.au/folio/seo.html: "Studies have proven that
search engine users most trust the highest ranking websites particularly" was crawled by
Google on Oct 21, 2008, proving it had been published to the world by that date. Test this for
yourself with this link (go to the bottom of the last page of links to find the earliest dated
record):
http://www.google.com/search?q=%22Studies%20have%20proven%20that%20search%20engin
e%20users%20most%20trust%20the%20highest%20ranking%20websites%20particularly%22&t
bs=qdr:y9,sbd:1&start=0&safe=off Google Snippet: Studies have proven that search engine
users most trust the highest ranking websites, particularly those in positions one, two and three
on page one of the ...
Footnote/Sentence no.28 on http://www.exa.com.au/folio/seo.html: "If a website is [Proprietary
or misspelled word] in major search engines such as Google Yahoo and" was crawled by Google
on Oct 21, 2008, proving it had been published to the world by that date. Test this for yourself
with this link (go to the bottom of the last page of links to find the earliest dated record):
http://www.google.com/search?q=%22If%20a%20website%20is%20*%20in%20major%20search
%20engines%20such%20as%20Google%20Yahoo%20and%22&tbs=qdr:y9,sbd:1&start=0&safe
=off Google Snippet: If a website is underperforming in major search engines such as Google,
Yahoo and MSN for the keywords most relevant to the business's core offerings, it is ...
Footnote/Sentence no.29 on http://www.exa.com.au/folio/seo.html: "Only dedicated experienced
SEO professionals that demonstrate proven results in past performance should be" was crawled
by Google on Oct 21, 2008, proving it had been published to the world by that date. Test this for
yourself with this link (go to the bottom of the last page of links to find the earliest dated
record):
http://www.google.com/search?q=%22Only%20dedicated%20experienced%20SEO%20professio
nals%20that%20demonstrate%20proven%20results%20in%20past%20performance%20should%
20be%22&tbs=qdr:y9,sbd:1&start=0&safe=off Google Snippet: Only dedicated, experienced
SEO professionals, that demonstrate proven results in past performance, should be trusted with
your company's Search Engine ...
Footnote/Sentence no.30 on http://www.exa.com.au/folio/seo.html: "Top 10 reasons you should
NOT use an AD AGENCY for Web" was crawled by Google on Oct 21, 2008, proving it had been
published to the world by that date. Test this for yourself with this link (go to the bottom of the
last page of links to find the earliest dated record):
http://www.google.com/search?q=%22Top%2010%20reasons%20you%20should%20NOT%20us
e%20an%20AD%20AGENCY%20for%20Web%22&tbs=qdr:y9,sbd:1&start=0&safe=off Google
Snippet: See top SEO results for a wide range of Exa clients in various industries. See how our
clients' sites have outperformed their competitors and generated high ...
PO Box 105, Coonawarra, SA, Australia 5277
Tel +(61)438 005 051
Official Affidavit
1. I am the Chief Developer at the Copyright-Archive, located in Coonawarra, South Australia. I
make this declaration of my own personal knowledge.
2. The Copyright-Archive is a web application that searches for and locates copyrighted material
on the internet that has been re-used without permission or citation. It uses search engines to
find copies and the Internet Archive to date them and establish chronological priority.
3. The Internet Archive is a website that provides access to a digital library of Internet sites and
other cultural artifacts in digital form. Like a paper library, it provides free access to
researchers, historians, scholars, and the general public. The Internet Archive has partnered
with and receives support from various well-known institutions and libraries, including the
Library of Congress.
4. The Internet Archive has created a service known as the Wayback Machine. The Wayback
Machine makes it possible to surf more than 240 billion pages stored in the Internet Archive's
web archive. Visitors to the Wayback Machine can search archives by URL (i.e., a website
address). If archived records for a URL are available, the visitor will be presented with a list of
available dates. The visitor may select one of those dates, and then begin surfing on an archived
version of the Web. The links on the archived files, when served by the Wayback Machine, point
to other archived files (whether HTML pages or images). If a visitor clicks on a link on an
archived page, the Wayback Machine will serve the archived file with the closest available date
to the page upon which the link appeared and was clicked.
5. The archived data made viewable and browseable by the Wayback Machine is compiled using
software programs known as crawlers that surf the Web and automatically store copies of
website files, preserving these files as they exist at the point of time of capture.
6. The Internet Archive assigns a URL on its site to the archived files in the format
http://web.archive.org/web/[Year in yyyy][Month in mm][Day in dd][Time code in
hh:mm:ss]/[Archived URL]. Thus, the Internet Archive URL
http://web.archive.org/web/19970126045828/http://www.archive.org/ would be the URL for the
record of the Internet Archive home page HTML file (http://www.archive.org/) archived on
January 26, 1997 at 4:58 a.m. and 28 seconds (1997/01/26 at 04:58:28). A web browser may be
set such that a printout from it will display the URL of a web page in the printout's footer. The
date assigned by the Internet Archive applies to the HTML file but not to image files linked
therein. Thus images that appear on the printed page may not have been archived on the same
date as the HTML file. Likewise, if a website is designed with "frames," the date assigned by the
Internet Archive applies to the frameset as a whole, and not the individual pages within each
frame.
7. Attached hereto as Exhibit A are true and accurate copies of printouts of the Internet
Archive's records of the HTML files for the URLs and the dates specified in the footer of the
printout.
8. I declare under penalty of perjury that the foregoing is true and correct.
DATE: Feb 16, 2014
SIGNED:
S. L. Moignard BA LLB Grad Dip (Inf Tech)