Somrak Kitchens
Transcription
Somrak Kitchens
Exquisite craftsmanship, unparalleled design expertise, and a 60-year tradition of service... by KenMcEntee Contributing Writer W hat do you suppose would happen if you spilled nail polish remover on the doors of your beautiful kitchen cabinets? If you said it would dissolve the finish, you’re probably right. Unless, of course, you have a Somrak kitchen. “You can spill nail polish remover all over our cabinets and it will run off like water off a duck’s back,” insists Bob Somrak Jr., who, along with his sister, Linda, owns Somrak Kitchens. The finish of the cabinets sold by Somrak exemplifies the attention to quality and detail that Bob says sets the family business apart from any other local cabinet shop in Northeast Ohio. Striving for Perfection “Every cabinet manufacturer we represent finishes their work in a dust controlled environment with a catalyzed conversion finish,” Bob explains. “It is a finish that is chemically cured in drying ovens so that it is molecularly bonded to the wood. The finishes will last a lifetime, and that’s one reason why many of our cabinets carry a lifetime warranty and are certified to be green products.” “The finishes will last a lifetime, and that’s one reason why many of our cabinets carry a lifetime warranty.” It’s not a showroom; it’s a gallery. If you think keeping the nail polish remover out of the kitchen will protect your lower-grade finish, you should know that the standard varnishes used by most local cabinet makers are damaged over time by everyday acids, like ketchup, orange juice, and even the oils on your skin, Linda explains. Like the fabulous countertops and superior appliances that are designed into a Somrak kitchen, the company only works with the finest cabinetmakers in the world, like Alno, Rutt Handcrafted Cabinetry and Plato Woodwork, to name a few. That’s not because Somrak sought out the best. It’s because the best sought out Somrak. SOMRAK Bob and Linda Somrak, the brother and sister duo behind the talented design team at Somrak Kitchens, refuse to sacrifice on quality. That’s why the country’s finest cabinetmakers sought them out to represent their lines. ...combine to create extraordinary results. “We’re not a remodeling company that peddles cabinets,” Bob emphasizes. “We’re a kitchen design firm that has aligned itself with furniture grade manufacturers who wanted a premier company with a tradition of integrity to represent their products in the Cleveland market. It’s a marriage of the best kitchen designer and the best products.” Every cabinet that is installed in a Somrak kitchen is custom built to fit perfectly. Linda Somrak Bob Somrak, Jr. But the products aren’t the only world class part of the Somrak operation, Linda notes. Somrak’s kitchen designers all are certified with degrees in design. “Collectively we have more than 200 years of experience on our design team,” she says. Quality Assurance Systems Central to the Somrak experience is the company’s system of quality assurance checks and balances, which virtually ensures that nothing can go wrong. “When you go elsewhere, you work with one designer,” Bob notes. “When you come to Somrak you work with a team.” “We’re a kitchen design firm that has aligned itself with furniture grade manufacturers. It’s a marriage of the best kitchen designer and the best products.” “We understand that there is so much in the construction business that can go wrong,” Linda adds. “With most companies, you find out that something is wrong after the kitchen is installed, or after the products are delivered to your home. We have very detailed processes in place to minimize the chance for errors to take place.” It starts at the design phase. Before it begins, a Somrak designer will consult with you to determine your precise needs and wants—and what will work best in your home. They will come out to view and measure in order to make optimum use of your space. Central to the Somrak experience is the company’s system of quality assurance checks and balances... “What we do differently from most other companies is, after a plan is completed by a designer, the rest of the team reviews it. And before we put our stamp of approval on it, we make sure that everything works mathematically as well as geometrically, and that it’s going to function properly and meet the 41 rules of good kitchen design as stated by the Society of Certified Kitchen Designers,” Bob explains. “After the plan has been approved we have a whole department that looks at the order and compares it against the drawings and the contract to acknowledge that what the factory is going to ship is exactly what was ordered,” he continues. “When it shows up at our dock, we unwrap everything, inspect it, and then compare it against the drawings, against the contract, and against the order so that before it is shipped to the customer’s home, everything is the way it is supposed to be.” That level of quality assurances, assures Linda, “Is pretty much unheard of in our industry.” An Ongoing Legacy The attention to quality was imbedded into the family name from the time Bob Somrak Sr. started in 1949. He began selling complete kitchens for apartment buildings and developments. “The owners and developers of those projects noticed the quality of his work and began to hire him to do their own kitchens,” Linda relates. “As the word spread that he was the guy to go to for integrity in design and customer service, he was sought out by business and community leaders to provide extraordinary kitchens in some of the most elaborate homes in the area.” After starting with impersonal apartment kitchen sales, Bob relished the personal Photos by Benjamin Margalit / Margalit Studio If you think keeping the nail polish remover out of the kitchen will protect your lowergrade finish, you should know that the standard varnishes used by most cabinet manufacturers are damaged over time by everyday acids. This won’t happen to your Somrak kitchen. relationships of working with homeowners. “He enjoyed the opportunity to enhance their lifestyles by providing a wonderful room that they would use every day,” Linda says. Somrak today offers turnkey, start-tofinish design and installation, or will partner with your contractor to create your dream kitchen. “Our workmanship and products will add a tremendous value to your home,” Linda says. “And I think you will be surprised to find out just how affordable that value can be in the long run..” To see how Somrak Kitchens can enhance your lifestyle, you can stop by the company’s gorgeous showroom located at 26201 Richmond Road, in Bedford Heights, or call 216-464-6500. Showroom hours are 8:30 a.m. to 5:00 p.m. Monday through Friday, 9:00 a.m. to 2:00 p.m. on Saturday, and evenings by appointment. Linda and Bob Jr. invite you to stop in and look around anytime, but suggest making an appointment if you would like to consult with a kitchen designer. KITCHENS The attention to quality began in 1949— the year Bob Sr. began in the industry.