isa traverso portfolio 2015

ISA TRAVERSO
B I L I N G UA L
C O PYW R I T E R
S R .
S U M M A RY
A loyal professional with strong communication skills and creative abilities, enhanced by charisma, versatility, fluency in languages, and dedication to copywriting, public relations,
social media, and digital entertainment.
E X P E R I E N C E
2002–2004 / Office Director, Cisneros Group of Companies, Miami, FL
The Cisneros Group is one of the premier media, entertainment, and telecommunications
organizations in the Americas. Reported directly to VP and Senior Advisor to the CEO.
Provided support in the Strategy and P.R. departments. Effectively coordinated gala
and fundraising events with political figures from around the world.
2014–Present / Copywriter, The Integer Group, Denver, CO
Worked with Miller Coors, LALA, and Red Robin.
2013–2014 / Freelance Bilingual Copywriter, HavasWW, Chicago, IL
Worked with DishLATINO writing their World Cup “El Juego Bonito” campaign.
2002 / Tour Assistant Manager, New York, NY
Scheduler, publicist, and tour coordinator for Altamira Artists, manager of Los Amigos Invisibles,
King Chango, Caramelos de Cianuro.
Successfully planned U.S. and world tours and opening shows for The Dave Matthews Band
and Merce Cunningham, among others.
2012–2013 / Freelance Senior Copywriter and Content Producer,
Digital Creative Alliance
2011–2013 / Freelance Multicultural Copywriter, Mcgarrybowen, Chicago, IL
Worked with Sears, Disney, and Kraft.
2001–2002 / On-Air Promotions Writer and Translator, Locomotion Channel, Miami, FL
Writer and proofreader of subtitles in Spanish and English.
Writer of on-air promos for Evangelion, South Park, Cowboy Bebop, and other anime programs
that aired all over Latin America and the USA on cable television.
2011–2013 / Freelance Bilingual Copywriter/Translator, Tris3ct, Chicago, IL
Worked for Conagra and Kimberly-Clark brands.
2011–2012 / Freelance Hispanic Copywriter, Razorfish, Chicago, IL
Social Media Coordinator and Hispanic Copywriter for Kraft’s Capri Sun products
and Kool-Aid.
2010–2011 / Bilingual Editor, DraftFCB, Chicago,IL
Adaptations, translations, and proofreading for State Farm, Qwest, Kmart, Paccar,
BCBS, VW, Taco Bell, and Sharpie.
2008–2009 / Freelance Copywriter, Chicago, IL
Freelance Translator and Copywriter for Lapiz/Leo Burnett, Discovery Channel,
Queue Marketing,
The Bravo Group, and The Marketing Store Worldwide for accounts such as McDonald’s,
Sears, and Allstate.
Freelance content provider for Mytriptrace.com, Batanga.com, and Hungry City Guides.
Writer of press kits for Venezuelan musicians: Vinilo Versus, Jesus Hidalgo,
Venezuela Electronica Kabbalah.
2000–2001 / Online Content Producer, Planeta Networks (currently Batanga.com),
Coral Gables, FL
Interviewed celebrities such as John Travolta and Jamie Lee Curtis, among others.
Helped research facts for interviews performed by María Salas for Telemundo and attended
a red carpet event in Miami for the film The Crew, and press junket in L.A. for Mission Impossible
and Dinosaurs.
Provided daily on-camera entertainment news on the Internet, wrote articles, and movie reviews.
Updated the Latin American websites, every hour, through a complete content management
system and use of HTML.
1999–2000 / Account Manager, South Beach Productions, Miami, FL
1998–1999 / Executive assistant to VP of Universal Studios, Coral Gables, FL
1993–1994 / Director of Public Relations, Hollywood Group, Caracas, Venezuela
2004–2007 / Freelance Editor and Scriptwriter, Miami, FL
1992–1993 / Production assistant, La Mega Unión Radio, Caracas, Venezuela
Editor-in-Chief and Head Writer of Distrikt Magazine.
Scriptwriter for the live TV broadcast of the Orange Bowl ’07.
Freelance Copywriter for Discovery Networks, GOL TV, and other media.
Freelance P.R. Associate with MLB player Omar Vizquel.
Copywriter for marketing campaign of MLB player Bob Abreu.
Photographer and writer of live music events (Vans Warped Tour, Langerado Fest),
also interviewer for musicians.
Scriptwriter for a Celia Cruz documentary for Spanish Broadcasting System, which earned
a regional Emmy.
AC H I E V E M E N TS
- Wrote a documentary about Celia Cruz that won a regional Emmy award in 2007.
- Published in several sources, including LOFT magazine, U.M Foundation Magazine, Distrikt Magazine, Chicken Soup for the Recovering Soul, Revista Portada, Revista Kena,
Television Latin America (Cahners), Promax, Produ.com, Commonties.com, Hungry City Guide Miami and Chicago.
- Featured in the film Trust 22, awarded best documentary at the Tenerife Film Festival. Also helped in the P.R. agenda while shooting interviews in Miami.
- Translated the script Secuestro Express from Spanish to English; the film was produced by Miramax.
E D U CAT I O N
- B.A. in Communications, Drama Minor, Loyola University, New Orleans.
- Copyediting online course, Mediabistro.com.
- Enhancing Your Communication Writing, Loyola University, Chicago—Continuum.
S K I L LS
- Spanish (native speaker), English (spoken and written), French, and Portuguese (spoken).
- Internet savvy, knowledge of PC and Apple platforms and their most useful applications, knowledge about SEO and Google Analytics.
- Ability to use content management systems and learn technology very quickly.
- Exceptional people skills, which allow me to feel at ease in any environment and with all personalities.
- Active on social networking sites such as Facebook, Twitter, Linkedin, Tumblr, iPhone apps, Blogger, WordPress, Pinterest, Google+, and Involver.
- Responsible and able to multitask in order to achieve goals successfully.
WOR K
RA DI O
CLIENTS:
PACIFIC OAKS COLLEGE
/
LALA
R
/
SEARS
TV
AGENCY: MCGARRYBOWEN
CLIENT: SEARS
SEARS TV SPOT, “CHUPACABRA”
SEARS TV SPOT, “ABUELABOT”
https://vimeo.com/119509792
https://vimeo.com/81751692
CLIENT: LOCOMOTION CHANNEL
(subtitles and promotions for the Channel in all Latin America)
CLIENT: AXN
(on-air promotions)
“Dale acción a tu pulso con la semana de Karate Kicks en AXN”
“It’s not a cartoon, it’s anime.
Every minute only on The Locomotion Channel”.
P R I NT
KABBALAH / CD COVER
CHICKEN SOUP for the Recovering Soul
DISTRIKT MAGAZINE (all articles and interviews)
AEROMEXICO
Close your eyes in Lima,
open them in Mexico
to promote new destination.
B 2 B
DISCOVERY US HISPANIC
SH O P P ER
MAR K ETIN G
KIMBERLY CLARK PRODUCTS
- No matter what happens. Always be prepared.
- In case of whatever. Always be prepared.
D I G I TAL
CLIENT: CAPRI SUN (community manager for Facebook and Copy)
CLIENTE: DISH LATINO
BANNERS
CLIENT: NOBULLYFEAR.COM - COMMUNITY MANAGER FOR FACEBOOK, TWITTER AND PINTEREST.
CONTENT FOR BANCREDITO
and HABITRIBE
CLIENT: DISH LATINO
CLIENT: DISH LATINO AND CBEEBIES from the BBC
FACEBOOK CAMPAIGN
CLIENT: RED ROBIN
AGENCY: HAVAS CHICAGO
CLIENT: DISH NETWORK
CAMPAIGN: El Juego Bonito (The Beautiful Game)
El Juego Bonito reached more than 20 million
combined video views and is recognized
as YouTube’s first multi-cultural Masthead
takeover with more than 100 million impressions
in two days. Moreover, the campaign exceeded
digital space industry standards in terms
of display interactions, video completion
and click-through rates, while the ad’s placement
in Times Square was a unique, high-visibility
opportunity for soccer fans in New York City.
The campaign began as digital and even aired
on Comedy Central, the TV channel.
R E TA I L
EB L AS T
OO H
360
CAMPAIGN
isaburger@me.com
http://www.isatraverso.com
Book: One Loop: Bilingual Feelings by Isa Traverso.
305-582-5409
Digital and Traditional Advertising + Social Media.
@isatrava
http://www.linkedin.com/in/isatrava/