The UK`s favourite canine newspaper

Transcription

The UK’s favourite canine newspaper
• Over 5,000 subscribers and a total weekly
readership of 39,000 dog lovers
• Over 93,000 visits to our website each month
• 180,000 people watch dogworld.tv each month
• Our readers own an average of 5-6 dogs
• 216,000 dogs in our market place
Read by
more UK
breeders than
any other canine
publication
Digital Media
Dog World, based in Ashford, Kent, is Britain’s best selling weekly canine newspaper, and
deals with all aspects of pedigree dogs.
It’s core readership consists of people involved in breeding, exhibiting and competing with
dogs, not only in the show ring but in popular sports such as agility, obedience and gundog
work. Each issue also contains so much information of interest to those who keep dogs purely
as pets.
The paper contains the latest news concerning dogs from Britain and overseas, columns
from an expert team of specialist writers, notes from the individual breeds, reports from dog
shows at home and abroad, including the judges’ opinions of their winners, and details of
forthcoming events plus features on specific breeds or dog clubs.
The highlight of the dog show year is Crufts held every March, and Dog World marks this with
a large preview special, a colour supplement featuring the top winners of the previous year,
and a comprehensive report issue giving full results from the show.
The prestigious glossy Dog World Annual is produced each December. The company also
produces videos and television programmes under the dogworld.tv banner. For full details go
to the website www.dogworld.co.uk.
Dog World runs, together with dog food firm ProPlan, the Pup of the Year competition with
a final in February, and compiles and co-sponsors the Top Dog, Stud Dog and Brood Bitch points
competitions.
The paper was founded in 1902 as The Illustrated Kennel News and changed to its present
title in 1921. Subscriptions can be taken out for the print edition, digital edition or both.
Damian Durio
Editor
March 15, 2013
Crufts
News
Special
Your full Cruf
ts
repo r t free
insid e
Crufts Results
Issue
we know
dogs
£2.20
Best in show
at Crufts 2013
Petit Basset Gri
ffon Ven
CH SOLETR déen
ADER
PEEK A BOO
She is owned by
Sara Robertson
and
Wendy Doherty
Handled by
Gavin Robertson
ISSN 0012-4885
11
9
770012 48
8042
Full index
Index to Crufts page 4
shows page 19
photo Walker
Reaching a
growing audience
in the UK
and overseas
Dog World newspaper is available as a print edition
and on all digital formats: Online edition, iPad,
iPhone and Android.
Free Inside
Best of
British
Dogs
Free Supplement
Best of
March 8, 2013
British Dogs
Dog World/Arden Grange Top Dog 2012
Ch Soletrader Peek A Boo
dry dog food
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we know dogs
March 8, 2013
Crufts 2013
photo Johnson
e-Newsletter: Our newsletter is subscribed to by
over 11,057 readers.
£2.20
A focus
on health
PROGRESS made in canine health will
be highlighted throughout Crufts.
photo McDonald
Experts from the Animal Health
Trust (AHT) scientific and veterinary teams will be on hand each day
to offer advice and answer queries
from dog owners, and scientists from
the charity’s inherited disease, cancer and seasonal canine illness (SCI)
research groups will also be present,
supported by clinicians working in
the Kennel Club Cancer Centre at
the AHT.
The Trust’s genetic services team
will also be available to discuss canine
DNA testing for hereditary diseases,
DNA profiling and parentage verification.
The KC stressed again this year
that its key priority is to promote the
health and wellbeing of dogs. Since
2009 it has committed £1.2 million
to researching inherited diseases
and creating health tests at the KC
Genetics Centre at the AHT, and
it has also loaned the AHT £1.5m
for its Cancer Centre, where vital
research will take place to prevent and
treat canine cancer.
The time is now!
Caption for photographs on page 3
photo Central Press
Other research undertaken at the
AHT has enabled the development
of the online tool Mate Select service, which helps breeders to make
more informed breeding decisions
to ensure the future health of their
breeds. People can find out more
about this work at the ‘Breeding for
the Future’ stand at Crufts in hall
3/56.
“In addition to working to improve
the genetic health of dogs the KC is
committed to ensuring that dogs do
not suffer ill health as a result of exaggerated conformation,” said spokesman Caroline Kisko on Tuesday. “To
this end the KC reviewed all breed
Standards with the veterinary profession and introduced veterinary checks
at dog shows to this end. The introduction of breed health co-ordinators
also helps to ensure that the KC and
breeders can work together to most
effectively address health issues.”
Mrs Kisko said the KC remained
concerned that too many breeders
outside its influence did not make use
of the information and tools which
are now available for breeding healthier puppies, and are giving the large
number of responsible breeders a bad
reputation as a result.
“The Assured Breeder Scheme
continues to be the centre of the KC’s
efforts to raise the standards of breeding and to educate puppy buyers,” she
said.
The collaboration between the KC
and the AHT has been a great success, and it is a partnership the AHT
hopes will continue. Its deputy chief
executive Dr Mark Vaudin was keen
to emphasise how much progress had
been made in certain health areas over
recent years, particularly since the
inception of the KC Genetics Centre.
“We are very excited about the collaboration between us and the KC and
the fact that we can use our combined
knowledge and expertise to help dog
health and welfare,” he said. “A large
number of tests has emerged in recent
years such as Mate Select, and thanks
to KC funding we can continue our
work and increase speed to find things
to help dogs.
“The KC has also helped fund our
investigation into seasonal canine illness, which has been affecting dogs
in certain areas of the country each
autumn.”
The AHT’s presence at Crufts in
terms of offering relevant advice and
support to dog owners has grown significantly in the last few years.
“This year we have the largest presence ever – 40 vets, scientists and
other personnel over the four days to
answer questions and give advice,” Dr
Vaudin said. “This echoes the number
of initiatives currently going on in the
world of canine welfare.
“It’s great that the KC has started
to fund the science – they are making
inroads, no question – and the collaboration between us is a very positive
thing all round.”
Free Inside
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British
Dogs
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March 8, 2013
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March 8, 2013
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770012 488042
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we know dogs
Crufts 2013
photo Johnson
£2.20
A focus
on health
photo McDonald
Trust (AHT) scientific and veterinary teams will be on hand each day
to offer advice and answer queries
from dog owners, and scientists from
the charity’s inherited disease, cancer and seasonal canine illness (SCI)
research groups will also be present,
the Kennel Club Cancer Centre at
the AHT.
The Trust’s genetic services team
will also be available to discuss canine
DNA profiling and parentage verification.
The KC stressed again this year
that its key priority is to promote the
health and wellbeing of dogs. Since
2009 it has committed £1.2 million
to researching inherited diseases
and creating health tests at the KC
Genetics Centre at the AHT, and
it has also loaned the AHT £1.5m
for its Cancer Centre, where vital
research will take place to prevent and
Genetic health
The time is now!
photo Central Press
Other research undertaken at the
AHT has enabled the development
of the online tool Mate Select service, which helps breeders to make
more informed breeding decisions
to ensure the future health of their
breeds. People can find out more
about this work at the ‘Breeding for
3/56.
“In addition to working to improve
the genetic health of dogs the KC is
committed to ensuring that dogs do
not suffer ill health as a result of exaggerated conformation,” said spokesman Caroline Kisko on Tuesday. “To
this end the KC reviewed all breed
Standards with the veterinary profession and introduced veterinary checks
at dog shows to this end. The introduction of breed health co-ordinators
also helps to ensure that the KC and
breeders can work together to most
Trust (AHT) scientific and veteri- concerned that too many breeders
nary teams will be on hand each day outside its influence did not make use
to offer advice and answer queries of the information and tools which
from dog owners, and scientists from are now available for breeding healththe charity’s inherited disease, can- ier puppies, and are giving the large
cer and seasonal canine illness (SCI) number of responsible breeders a bad
research groups will also be present, reputation as a result.
the Kennel Club Cancer Centre at continues to be the centre of the KC’s
efforts to raise the standards of breedthe AHT.
The Trust’s genetic services team ing and to educate puppy buyers,” she
will also be available to discuss canine said.
DNA profiling and parentage verifi- and the AHT has been a great success, and it is a partnership the AHT
cation.
The KC stressed again this year hopes will continue. Its deputy chief
that its key priority is to promote the executive Dr Mark Vaudin was keen
health and wellbeing of dogs. Since to emphasise how much progress had
2009 it has committed £1.2 million been made in certain health areas over
to researching inherited diseases recent years, particularly since the
and creating health tests at the KC inception of the KC Genetics Centre.
“We are very excited about the colGenetics Centre at the AHT, and
it has also loaned the AHT £1.5m laboration between us and the KC and
for its Cancer Centre, where vital the fact that we can use our combined
research will take place to prevent and knowledge and expertise to help dog
Other research undertaken at the to KC funding we can continue our
AHT has enabled the development work and increase speed to find things
of the online tool Mate Select ser- to help dogs.
vice, which helps breeders to make
more informed breeding decisions investigation into seasonal canine illto ensure the future health of their ness, which has been affecting dogs
breeds. People can find out more in certain areas of the country each
about this work at the ‘Breeding for autumn.”
3/56.
“In addition to working to improve support to dog owners has grown sigthe genetic health of dogs the KC is nificantly in the last few years.
“This year we have the largest prescommitted to ensuring that dogs do
not suffer ill health as a result of exag- ence ever – 40 vets, scientists and
gerated conformation,” said spokes- other personnel over the four days to
man Caroline Kisko on Tuesday. “To answer questions and give advice,” Dr
this end the KC reviewed all breed Vaudin said. “This echoes the number
Standards with the veterinary profes- of initiatives currently going on in the
sion and introduced veterinary checks world of canine welfare.
at dog shows to this end. The introduction of breed health co-ordinators to fund the science – they are making
also helps to ensure that the KC and inroads, no question – and the collabbreeders can work together to most oration between us is a very positive
thing all round.”
Genetic health
ISSN 0012-4885
9
£2.20
A focus
on health
photo McDonald
pages 42-44
pages 45 and 49
770012 488042
we know dogs
photo Johnson
pages 38-41
Welsh Junior Handler of the Year
From the [Crufts] Archive
9
Main index page 2
pages 45 and 49
Crufts 2013
All change at Westminster
Paws ... for youth
Nutrition without compromise
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The time is now!
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Website: Our website is the hub for show news,
reviews and competitions. In November 2013
alone, we had 94,002 visits (unique visits 63,084)
with 183,634 page views spending an average
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ISSN 0012-4885
pages 42-44
to
pages 38-41
stomachs
and MSM
products and soya
C, E and Selenium
✂
flavourings or preservatives
Initial ..................................
added
Surname ..................................................Tel
tract health
Address ....................................................................................................
• with added nucleotides
...................................................... Postcode
............................................
...........................
...........................
...........................
P&P ...........................
(Eire £12.00)
Total Cost .......................................
pages 28-29
Paws ... for youth
Foto urma sieger
the
Book
complete
£50.00
£50.00
£40.00
£40.00
£40.00
£40.00
£40.00
£40.00
£40.00
£40.00 (Sold out)
£40.00 £20.00
£40.00 £20.00
£40.00 £20.00
£30.00 £20.00
cheque payable to:
Wendy Stephens at:
Albourne, Hassocks,
West Sussex BN6 9BJ
Tel: 01273 834470
concerned that too many breeders
outside its influence did not make use
of the information and tools which
are now available for breeding healthier puppies, and are giving the large
number of responsible breeders a bad
reputation as a result.
continues to be the centre of the KC’s
efforts to raise the standards of breeding and to educate puppy buyers,” she
said.
and the AHT has been a great success, and it is a partnership the AHT
hopes will continue. Its deputy chief
executive Dr Mark Vaudin was keen
to emphasise how much progress had
been made in certain health areas over
recent years, particularly since the
inception of the KC Genetics Centre.
“We are very excited about the collaboration between us and the KC and
the fact that we can use our combined
knowledge and expertise to help dog
to KC funding we can continue our
work and increase speed to find things
to help dogs.
investigation into seasonal canine illness, which has been affecting dogs
in certain areas of the country each
autumn.”
support to dog owners has grown significantly in the last few years.
“This year we have the largest presence ever – 40 vets, scientists and
other personnel over the four days to
answer questions and give advice,” Dr
Vaudin said. “This echoes the number
of initiatives currently going on in the
world of canine welfare.
to fund the science – they are making
inroads, no question – and the collaboration between us is a very positive
thing all round.”
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photo Central Press
Our Readership
Reach a potential audience of around
115,000 people with Dog World.
• Over 70% of our readers are aged 36 – 65
• 86% are female
That’s around 39,000 readers in print and digital copies,
over 10,500 e-newsletter subscribers, 40,000 visitors to our
website reading over 140,000 pages per month and around
116,000 views per month of our filmed content.
The Facts (ABC verified (Jan-Dec 2012)
• Over 89% of our readers have been
• 83% have been readers for more
involved in the dog showing world for
than 5 years
more than 11 years
“Dorwest Herbs have advertised in Dog World for well over 35 years,
and there is simply one reason for this - IT WORKS! Along with the
fact that we get results in promoting our brand to this essential
niche market, we have found that the service we receive and the
ws Special
Crufts Ne
relationship between ourselves and the Dog World team is excellent.
Roly Boughton, Dorwest Herbs Ltd
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page 4
Full index
page 24
Crufts shows
Index to
You r full
rep or t
Cru fts
de
free insi
we know
2012
dogs
£2.20
s 2012
cial
Crufts Spe
March 16,
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Best in osho
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ISSN 0012-4885
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Rawlings
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The Kenne l
Cocker Spanieps 2012
Championshi
32
see page
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77001
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2 488
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on page
Full index on page 29
shows
Index to
Bridg
Adult
Junior andday
handling
60-61
see pages
w
we kno
February
dogs
£2.20
• 80% read every issue of the newspaper
10, 2012
• 66% read it for over an hour
0
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• 56% subscribe to their own copy
Dog World
reaches 93% of
people who read
a weekly canine
newspaper
Circulation.............................................................................11,984
Subscribers............................................................................... 48%
Readership............................................................................39,000
Readership Profile.................................................................... ABC1
Our readers own on average...............................................5.65 dogs
Number of dogs in our market place.....................................216,824
Our newspaper is the only canine newspaper in the dog world that
has an ABC certified circulation.
We are read by the whole dog community including judges, breeders,
exhibitors and pet owners, that’s 39,000 readers who own over
216,800 dogs between them.
Published every Friday, in both print and digital formats, Dog World
newspaper provides in-depth and expert coverage of dog showing,
including all the latest news in the world of pedigree dogs.
2014 Features
January 24
Rescue and Rehome
With escalating numbers of dogs being cared for by
rescue charities up and down the country, funds being
squeezed and space often full to capacity, important
questions about educating the public about the reality
of owning a dog must be asked. What can be done to
help address this situation? Those involved in this area
of the canine world have their say about the oftenemotive subject of mistreated and abandoned dogs
and how rehoming can really work.
we know dogs
February 21
Docked and
Denied
April 18
Dobermanns
February 28
Crufts Special
April 18
Dogs in the Media
Everything you need to know about Crufts –
containing news, features and interviews in the
build up to the big day.
March 7
Best of British Dogs / Rare Breeds feature
A glossy supplement dedicated to all the winners
from Dog World’s Top Dog competitions.
March 14
Crufts News Special
February 14
Travel Feature
The market for dog-friendly accommodation and
attractions has been boosted in the UK in recent years
as pet owners look to save their pennies and holiday
nearer to home. We investigate the thorny issue of
dog-friendly beaches and look at some of the more
original ideas that have been instigated to allow dog
owners to indulge in their passion for their pet while
enjoying all that this country has to offer the tourist.
For those who want to travel beyond our shores, we
discover what precautions are needed and how to keep
our dogs safe while holidaying abroad.
we know dogs
A comprehensive round-up of all the news and
results from Crufts.
A celebration of all the winners from the very first
Pawscars, with photos and interviews from the awards
night on March 5.
March 28
Insurance
Choosing the right insurance for your dog can be a
minefield. Dog World presents a comprehensive list of
all the canine insurance companies, providing a chance
for them to explain how their policies can benefit you
and your dogs.
A showcase for all the winners at Crufts.
June 13
Medical Detection Dogs
The work that dogs can do for the benefit of the
human race these days is increasingly spectacular and
fascinating. Dogs can detect when someone is about to
have a seizure, dogs who detect cancer and dogs who
help the disabled and elderly are an increasing reality
in today’s society.
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Staffords and
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May 9
Top Dog 2014 first quarter results table
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Kennel Management
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Whether you own a small or large kennel looking
after the welfare of the dogs living inside should be
of paramount importance. We speak to experienced
breeders and experts about their top tips for
maintaining a healthy and safe environment for their
dogs as well as what steps potential kennel owners
need to take in order to set up such an enterprise for
the first time.
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April 4
Crufts Winners
June 6
Schnauzers
It’s no secret that there has been an emphasis on
negative canine behaviour and the so-called ‘pitfalls’ of
the pedigree dog across the national media in recent
years. Many canine enthusiasts have expressed despair
at the lack of balance given to certain ‘thorny’ issues
covered in television programmes and news articles.
We ask those representing and involved in the canine
world what more can be done to address some of the
contentious and often misunderstood dog-related
issues in order to bring some fair representation of
our dogs in the media? How can they best promote
dog ownership to the general public as a positive and
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March 21
Pawscars Winners
2014 Features
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We talk to experts in the field of medical detection
dogs and those working with dogs for the physically
or mentally impaired to find out how research with
some of these ‘lifeline’ canine-related charities is being
future-proofed. And, looking at the bigger picture,
what kind of scientific impact this work will have on
the way we handle diagnosis and treatment in human
medicine.
July 4
Spaniels
July 11
Top Dog halfway results table
July 18
Top Brood and Top Stud halfway
results table
July 18
Dietary Science and Nutrition
What do you feed your dog? Have you really thought
about what goes in that tin or packet that your faithful
friends tuck into twice daily? Are you concerned with
the science behind dog food and the effect it has on
your dog’s health? We ask manufacturers about the
latest innovations in dog foods, what the new trends
are when looking at product development and how
‘performance-based’ foods really work for your active
dog.
we know dogs
September 19
Arts and Crafts
Dogs have been the subject of many an artist’s
masterpiece due to the close bonds and emotional
attachment us humans form with our four-legged
friends. Whether its painting, sculpture, jewellery,
photography, or hand-crafted gifts, a wealth of
talent exists in the UK. Here we take a look at some
of the more famous historical works and modern-day
creations.
Springer Spaniel portrait by Sally Logue
Great Dane sculpture by Nick Mackman
September 5
Pugs, Frenchies, Bulldogs and Bostons
Why advertise? What is the best way to promote your
dog? We explore the reasons why people advertise
their dogs and the best way to go about it. Using
examples from the past we provide suggestions for
the layout of advertisements, and show how different
advertising strategies, depending on your goals, can
really work. And what about the future? We look
at some of the new and exciting possibilities for
advertising in the age of digital media.
October 24
Fireworks
October 3
Chihuahuas
October 10
Top Dog three-quarters results table /
Junior Handling Association
October 17
Top Brood and Top Stud three-quarters
results table
2014 Features
results table
This is a colourful and noisy time of year with firework
displays up and down the county, but how can we
ensure our dogs are safe and secure during all the
celebrations? We look at the different anti-stress
products available and some of the techniques you can
employ to keep your dog feeling safe and secure.
November 28
Christmas Gifts
What role does your dog play during the festive
season? A selection of DW’s breed note writers
tell us what they love about Christmas time
with their dogs and reveal their traditions and
Christmas-related activities. We also take a look
at why dogs can make Christmas time extra
special for families and for people living on their
own at this time of year.
November 7
Junior Warrant Semi-final
December 5
Poodles
August 8
Halfway Top Dog
August 22
The Art of Advertising
we know dogs
Siberian Huskies photograph by Andrea Denniss.
2014 Features
December 19
From the Archive Christmas Special
A DW festive archive special looking back at some
of the most memorable dog-related stories from
Christmases past.
December 26
Top Dog final results table
January 2, 2015
Top Brood and Top Stud final
All of our 2014
features offer
advertising
opportunities
including:
• Full Sponsorship
• Display advertising
• Inserts
• Online advertising
• Video content
Please contact our sales
team for more information
Email:
advertising
@dogworld.co.uk
Tel: 01233 621877
Display Advertising
(Print)
Single price/number of editions
One
Two
Three
Four
Dimensions
(width x height)
Full page
£750
£635
£540
£450
262 mm x 366 mm
Half page
£450
£385
£325
£270
262 mm x 180 mm
Quarter page
£315
£267
£227
£195
129 mm x 180 mm
Eighth page
£225
£180
£135
£115
129 mm x 90 mm
Classified per single CC
£6
£6
£6
£6
Premium Positions
41 mm wide
Single price/number of editions
One
Two
Three
To discuss advertising and sponsorship
opportunities for your business contact
our dedicated sales team
Four
Dimensions
(width x height)
Front page banner
£300
£265
£225
£180
262 mm x 50 mm
Front page earpiece
£150
£125
£99
£87
50 mm x 50 mm
Front page advert
£250
£199
£149
£125
85 mm x 100 mm
Outside back cover
£750
£562
£525
£450
262 mm x 180 mm
Sam
Gary
Bryony
Other Opportunities
Get your leaflet or brochure inserted into every copy of Dog World newspaper – Price on application
Design, Layout and Print of your Catalogues and Promotional Material – Price on application
Specialist advertising eg Advertorials and Cover Wraps – Price on application
Display Advertising
(online)
Single price per month
One
Three
Six
Dimensions
(width x height)
Top Banner
£250
£199
£149
468 x 60 pixels
Maxi Skyscraper
£350
£299
£249
194 x 600 pixels
Midi Skyscraper
£250
£199
£149
194 x 400 pixels
Mini Skyscraper
£150
£99
£75
194 x 200 pixels
e-newsletter
advertising
Price per Dimensions
edition (width x height)
Banner
£100
468 x 60 pixels
Button
£120
120 x 180 pixels
“We have greatly benefited
from advertising with Dog World.
Not only has it had a direct impact
on sales, it has also helped our
reputation and recognition.”
Guy Blaskey, Pooch and Mutt

01233 621877
@
advertising@dogworld.co.uk

www.dogworld.co.uk
Dog World Ltd, Williamson House, Wotton Road, Ashford, TN23 6LW
Tel: 01233 621877 Email: info@dogworld.co.uk Website: www.dogworld.co.uk

The UK`s favourite canine newspaper

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