Media Kit

IFD Annual Floral Product Guide
A floral industry catalog buying tool
The IFD Annual Floral
Product Guide is published by
International Floral Distributors,
Inc on behalf of the IFD member
distributors. Multiple editions of
the catalog are published
matching the product lines
distributed by individual IFD
floral distributors.
Over 20,000 copies of the IFD
Annual Floral Product Guide are
circulated to every imaginable
type of floral product user; retail
florists, event specialists,
interior decorators, grocery store
floral departments, garden
centers, wedding planners,
caterers, universities and hotels.
The Guide is ’the’ floral product
reference book and is kept all
year and used repeatedly by
floral specialists.
The 18 IFD members have 52
distribution locations in the
United States serving major
markets across the country.
Media Kit 2016
International Floral Distributors, Inc
P.O. Box 8004 150 Industrial Parkway
Richmond, Indiana 47374
765.973.9600
Connected To Decision Makers
IFD Distributors are connected to over 28,000 clients of flowers and floral
products in the United States and provide the highest level of floral distribution
services. No one is more connected to more clients who bring flowers to the
American consumer. See just how connected at www.ifd-inc.org/socialmedia .
IFD Distributor
Bay State Farm Direct Flowers
Berkeley Florist Supply Co., Inc.
Cut Flower Wholesale, Inc
Dreisbach Wholesale Florist
Ensign Wholesale Florist
Frank Adams Wholesale Florist, Inc.
Gassafy Wholesale Florist, Inc
Hardin's Wholesale Florist
Hillcrest Gardens, Inc.
J. B. Parks Wholesale Florists, Inc.
Kennicott Brothers Company/Vans
Mears Floral Products
Nordlie, Inc
Pittsburgh Cut Flower Company
Roses & More, Inc
San Diego Florist Supplies, Inc
Seagroatt Riccardi, Ltd.
Southern Floral Company
Washington Floral Service, Inc.
IFD FlowerTrendsForecast.com
IFD/Flower Gallery/Plant Gallery
Total
Annual
# of
# on
Web
Locations Mailing List Page Views *
5
800
48,000
1
450
212,000
1
500
n/a
5
1,200
95,000
1
2,800
246,000
1
2,000
59,000
1
400
n/a
1
730
37,000
1
750
58,000
1
550
47,000
10
2,000
278,000
1
600
21,000
7
6,000
147,000
2
400
n/a
3
760
65,000
6
3,000
94,000
1
700
514,000
3
1800
61,000
1
700
67,000
n/a
2,400
99,000
n/a
n/a
810,000
52
28,840
2,958,000
Catalog
Online



















* Based on updated 2015 web trend data. Tracking not available for some sites.
Major Customer Types
Florists
Supermarkets
Hotels
Event Planners
Interior Decorators
Convenient Stores
Restaurants
Wedding Planners
Garden Centers
Caterers
Craft & Hobby
Non-Profits
Ecommerce












Distribution and Readership
The IFD Annual Floral Product Guide
is distributed to key flower retailers
and floral design segments across
the United States.
Distribution of the Guide is
supported with distributor services
and delivery from the 52 locations of
IFD distributors.
International Floral Distributors
hosts an eBusiness platform and
maintains a data base of over
100,000 floral items to support IFD
member commerce.











Florists
Event Companies
Grocery Stores
Interior Decorators
Garden Centers
Wedding Planners
Caterers
Restaurants
Universities
Hotels
Non-Profits
Top 100 MSA* Distribution Areas Covered
New York, NY, Northern NJ
Los Angeles/Long Beach, CA
Chicago, IL
Dallas/Fort Worth, TX
Miami/Fort Lauderdale, FL
Atlanta, GA
Boston, MA-NH
Riverside-San Bernardino, CA
Detroit, MI
Houston, TX
Seattle-Tacoma-Everett, WA
Minneapolis—St. Paul
San Diego, CA
Tampa-St. Petersburg, FL
Pittsburgh, PA
Portland/Vancouver, OR-WA
Cincinnati, OH-KY-IN
Cleveland, OH
Las Vegas, NV-AZ
Austin, TX
Columbus, OH
Charlotte, NC
Indianapolis, IN
Milwaukee-Waukesha, WI
Louisville, KY
Raleigh-Durham, NC
Providence-Fall River, RI,MA
Salt Lake City, UT
Albany-Schenectady-Troy, NY
Bakersfield-Delano, CA
Dayton-Springfield, OH
Worcester, MA
Grand Rapids-Muskegon, MI
Greensboro-Winston-Salem, NC
North Port-Bradenton-Sarasota, FL
Akron, OH
Toledo, OH
Boise City-Nampa, ID
Lakeland-Winter Haven, FL
Youngstown-Warren-Boardman, OH-PA
Augusta-Richmond County, GA-SC
Lansing, MI
MSA: Metropolitan Statistical Areas for the United States
Ad Sizes, Rates & Specifications
Ad Sizes and Rates
Submitting Ads
Ad
Width
Height
Rate
Full
w/bleed
7.75”
8.625”
9.25”
10.125”
$3,000
4.625”
4.75”
$1,750
Half
7.75”
w/bleed 8.625”
Back Cover—$2,000 premium
Inside Cover—$1,000 premium
All ads are to be submitted in a digital format. Ads should be
submitted as high resolution files (300dpi at 100%) in CYMK
format. Preferred format of submission is a high resolution PDF.
Deadline: April 30, 2016
New Accounts: First ad from a new account is prepaid. Existing
account ads are invoiced in two installments; half in June 2016
and half in October 2016.
Contracts: Should be submitted to:
IFD
P.O. Box 8004
Richmond, IN 47375
765.973.9600
admin@ifd-inc.org
IFD Flower Gallery Search Tool
The IFD Flower Gallery search tool
enables floral specialists to find just the
right color and variety of cut flowers to
match their clients’ needs.
http://flowergallery.ifd -inc.org/
flower_gallery_search.asp

Over 4,000 Flower Images

Over 1,000,000 Annual Page Views
IFD Plant Gallery Search Tool
The IFD Plant Gallery provides an easy to search
online gallery of plants.
http://www.ifd-inc.org/plants

Search by name, light requirements,
ease of care or plant type.
FlowerTrendsForecast.com
FlowerTrendsForecast.com is the online home IFD Flower
Trends Forecast.
IFD Members and trend forecast
sponsors are committed to sharing leading edge
information with the industry to meet the needs of the
ever changing consumer.
http://www.flowertrendsforecast.com/