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OUR LOCATION
HISTORY
The company was created in 1981 by Jean-François Sprecher and was one of the first Consulting Agency for deluxe perfume brands in the
Middle-East and Near-East such as Guerlain, Issey Miyake, Jean-Paul Gaultier or Lalique.
Based in Dubai since 2000, Sprecher Berrier (owned by Julien Sprecher and Axel Berrier) is acting now as a Master Distributor and is
developing successfully prestigious perfume and Cosmetic brands in the area such as Creed, Atelier Cologne, Parfums de Marly, Lalique,
Bentley and By Terry.
Since 2009, the group started to diversify its activities within the luxury industry and Real Estate.
METHOD OF OPERATION
SBGC knows that the strength of our company comes from within. Our employees are a focused and dedicated team of people with wide
experience on the cosmetic industry in the region.By selecting the best people, providing resources, opportunities and direction as well
as delivering ongoing training programmes, we work hard to ensure that our customers receive excellent levels of service and that our
business partners know we can protect and nurture their brands.Our management team has wide expertise and knowledge, and have
gained working experience with some of the major brand names. Their insight is helping us to develop the next generation of brand leaders.
SCOPE OF WORKS
SBME
Master Distributors of Deluxe Perfumes throughout the GCC, Sub-continent and CIS Countries, and Russia.
ELYSEES BEAUTE
Distribution of perfumes and cosmetics in the UAE (Domestic retail, Travel retail and Airlines)
EURO PARFUMS
Trade Mark Owner and manufacturer of Parfums de Marly.
ICEBERG
Leading in innovative brand and communication strategies, and 360° creations for entertainment, luxury, fashion,
film and cinema groups, and Real Estate.
BABYLON
Connecting trademark expertise: Global and commercial architecture, renowned Retail design, innovative branding and premium events.
SBGC DISTRIBUTION NETWORK
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Russia
Kazakhstan
Kirgizstan
Kurdistan
Azerbaijan
UAE
Qatar
Oman
Kuwait
Saudi Arabia
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Bahrain
Egypt
Syria
Lebanon
Lybia
Jordan
Ukraine
Uzbekistan
Yemen
Iraq
DISTRIBUTION NETWORKS
MAIN TRAVEL RETAIL PARTNERS
MAIN RETAIL PARTNERS
MAIN AIRLINE PARTNERS
OUR BRAND PORTFOLIO
ARTISTIC BRANDS
OUR BRAND PORTFOLIO
PRESTIGE BRANDS
CREED
SBGC HAS BEEN IN COLLABORATION WITH CREED PERFUMES SINCE 1985.
Creed benefits a strong brand awareness in the Middle East, thanks to continuous activities throughout the years.
SBGC has developed boutiques, islands, personalized gondolas and personalized wall units in most of the outlets to offer
the best visibility. The brand is now personalized in more than 100 point of sales and SBGC opened 3 boutiques in the region.
Creed Boutique – Dubai Mall
Kuwait Boutique
CREED
Paris Gallery Pillar - Saudi
Bloomingdales - Dubai
Bahrain
ATELIER COLOGNE
Saks - Dubai, UAE
Tryano - Abu Dhabi, UAE
PARFUMS DE MARLY
Paris Gallery, Marina Mall - Abu Dhabi, UAE
Pillar branding at SAKS fifth Avenue,
Burjuman Center - Dubai, UAE
Paris Gallery - Dubai Mall, UAE
PARFUMS DE MARLY
Marly Boutique - Paris, France
Marly Boutique, Kingdom Center - Riyadh, KSA
BENTLEY LAUNCH
A strong beginning for the new bentley fragrance brand launched in 2013.
JAGUAR
Jaguar Car Raffle for Woojooh, Red Sea Mall - KSA
Vavavoom - Kuwait
LALIQUE
SBGC has been in collaboration with Lalique Parfums since 1988.
Paris Gallery, Dubai Mall - UAE 2015
Launch Living Lalique - Bahrain
OUR COMPANY NETWORK
Leading in innovative brand and communication strategies, and 360° creations for entertainment, luxury, fashion,
film and cinema groups, and Real Estate.
Connecting trademark expertise: Global and commercial architecture, renowned Retail design,
innovative branding and premium events.
BABYLON brings together a passionate and highly experienced team, with a wide range of skills. Although based in Dubai, the
company operates across the GGC and the Middle East as a whole.
BABYLON acts as an intermediary, connecting clients with the relevant expertise they need, while fully taking care of all
commercial aspects. It handles negotiations and follow-ups, and works very much as a representative on the client’s behalf.
BABYLON operates as part of a joint venture with three highly experienced French firms. They are:
Through BABYLON partnership with these high caliber companies, its wide-ranging regional connections, and its commitment
to only the highest industry standards, BABYLON has positioned itself right at the top of the industry.
ASPIN TOWER, 41st floor, Sheikh Zayed Road,
P.O. Box 72461, Dubai, U.A.E.
Tel: +971 4 354 6161, Fax: +971 4 358 6161