THE FACS

Transcription

THE FACS

www.aafcs.org
Spring 2015
THE FACS
CONNECTING PROFESSIONALS.TOUCHING LIVES.
A M E R I C A N
A S S O C I A T I O N
O F
family & Consumer Sciences
Creating a Structure to Meet
Today’s Association Environment
It is an honor
and privilege to
announce that
Carolyn Jackson,
CFCS, signed a
two-year extension
to her Employment
Bev Card, CFCS Agreement with
AAFCS. On March
President
10, I attended the
monthly staff meeting at headquarters. Staff was delighted when the
announcement was made. Carolyn’s
contract is now in effect until April 30,
2017.
Included in the contract was a statement to change Carolyn’s title of
“executive director” to “chief executive officer.” This change is part of the
AAFCS Policies that went into effect
on January 1, 2015, but we decided
to wait until this contract was signed to
make an official announcement.
Why did the Board of Directors
change Carolyn’s title? During our
one-and-a-half-year effort to develop
a structure for AAFCS that is more relevant to today’s environment, we said
we needed to empower staff. The
time pressures on volunteer leaders
place more significant limitations on
their ability to contribute to the association than in the past. Hence, member
leaders are more dependent on staff
for execution of our association’s initiatives and programs. Changing the title
from executive director to chief executive officer is reflective of our desire to
empower the AAFCS staff as we create more nimble, flexible, and efficient
processes to get to our desired goals.
participating in our “Dining In for Healthy
Families” campaign by December 3rd.
The next time you see or speak to
Carolyn, let her know how much you
appreciate her dedication and service to
the Association. In fact, be sure to thank
all the staff for their efforts on behalf of
AAFCS.
Thank you, Carolyn and staff!
SAVE THE DATE!
Family & Consumer Sciences Day
(FCS Day) is already a good example.
The Public Policy Committee (now a
Community) initiated the idea of an
FCS Day, the Board approved it, and
then staff developed the materials and
campaign to help reach the desired
goal of increased awareness of our
field. In doing so, we went from a
volunteer leader-initiated idea in midSeptember to over 104,000 people
www.aafcs.org/FCSday
#FCSday
Featured Items in this Issue
Social Media and Advocacy
New Pre-PAC Resources
Board Election Results
2015 AAFCS National Teacher of the Year
Announcements
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Social Media and
Advocacy
By Sharon Hoelscher Day, CFCS,
Public Policy Community Leader
It is hard to believe that Facebook
started in 2004 and now has more
than 1.35 billion users around the
world. The micro-blog site Twitter
started in 2006 and has 320 million
active users. It is understandable
that advocates for public policy
are becoming more savvy on how
best to use social media platforms
to influence politicians and the
public. Social media has become
a powerful tool for policy
advocacy.
The Pew Research Center found
that more than 60% of Americans
use social networking sites and
of those, 66% have done civic or
political activities on social media.
The Congressional Management
Foundations reports “Congressional offices are using social
media to help gauge public opinion, augmenting traditional tools
used for that purpose. Nearly
two-thirds (64%) of the Congressional senior managers and social
media managers surveyed think
Facebook is a somewhat or very
important tool for understanding
constituents’ views and opinions.”
In 2010, three quarters of congressional staffers felt that Facebook
is somewhat or very important for
communicating Members’ views.
Those numbers have just been going up since then.
With 500 million tweets and
4.7 posts on Facebook each
day, you must plan carefully
to cut through the noise. It
is more critical than ever to frame
your issue correctly; so public
decision makers and others will
embrace your message. Framing
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The FACS - Spring 2015
an issue helps people understand
what you are trying to accomplish.
Everyone “sees” things through
their past experiences, expectations, and emotional experiences
and feelings. How you frame an
issue triggers “meaning” in your
audience. Recent examples of
framing an issue are the marriage
equality vs. gay marriage or estate
tax vs. death tax debates. For
more details on advocacy and
framing an issue, see the AAFCS
webinar, “Critical Personal and
Professional Advocacy Skills.”
No matter what social media tools
you choose, you still need to use
tried and true advocacy tools like
powerful storytelling, champions
for your issue, appropriate visuals and understandable data, and
a focus on solutions. The Public
Policy Community has gathered a
wide range of public policy tools
online at www.aafcs.org/
Advocacy and the Public Policy
Toolkit in the Member-Only
Resource section of
MyAAFCS.
Choose the best
social media platform for your
issue and target
audience.
Twitter and Facebook
have the most followers and are most
often used by decision makers. As a
micro-blog, Twitter
is an instantaneous
way to communicate
a brief (140 characters or less) message
and image. Facebook
tends to have an older
audience than Twitter.
Use your consistent
advocacy message
and #hashtag in both
Twitter and Facebook to build
momentum and track your reach.
Both platforms have excellent analytics that measure who, how many
and how far your message has
gone. Instagram is the best choice
if you are trying to reach younger
folks, since 90% of its 200 million
active users are 45 and younger.
Pinterest has 80% female users of
its 40 million active users.
Key to using any social media for
an advocacy campaign is prior
planning. Who is your target audience, which social media site will
you use to promote your issue,
and how often will you post? Start
early to gather appropriate images
to support your message and find
champions to help spread your
message. Plan your social media
campaign based on what you want
to accomplish. What is your call to
action? Family and consumer sciences is perfect for social media
since so much of what we do is
visual and interactive. Be sure to
build consistency into every
post with your key message, #hashtag, and images.
No matter which social media site
you use, remember that two-way
interaction is critical; that’s what
makes it “social” and powerful.
Engage folks by requesting comments, running contests, posting
photos, and encouraging others to
“share” or “retweet” your message.
Posts with videos or images
are more likely to be shared
or retweeted. Recent successful social media campaigns
include #IceBucketChallenge and
#StopAbuseAgainstWomen with
very visual calls to action.
Even if you are not starting a complete social media campaign, visit
Congress.gov for links to Senators’
and Representatives’ email, Facebook, and Twitter accounts, plus
bills, committee schedules, teaching resources, and links to each
state’s legislature. Follow your
elected officials Facebook or Twitter accounts online and comment
on their positions and statements.
Email them about issues that are
important to you. Advocacy is not
a spectator sport.
A few free, online tools to support
your social media advocacy campaign include:
Listly – content curation and
make lists to share
http://www.listly.it
Storify – content curation –
collect and share what people are
saying online
https://storify.com
For more information about Social
Media and Advocacy, see the April
27, 2015 AAFCS Webinar, “Social
Media and Advocacy.”
Klout – content curation and
measure impacts and influence
https://klout.com/home
References
PicMonkey – edit images, make
collages, and design posts with
text
http://www.picmonkey.com
Vine – make short videos into
looping videos to share on other
social media platforms
https://vine.co
YouTube – upload video PSA,
interviews, and short info under 15
min. to share on other social media
platforms
https://www.youtube.com
Ow.ly – shorten url addresses for
Tweets
http://ow.ly/url/shorten-url
Bitly – shorten url addresses for
Tweets
https://bitly.com
Pew Research Center
Social Networking
http://www.pewinternet.org/factsheets/social-networking-factsheet/
Social Media and Political Engagement
http://www.pewinternet.
org/2012/10/19/social-media-andpolitical-engagement/
Congressional Management Foundation – building trust and effectiveness in Congress
Communicating with Congress #SocialCongress
http://www.congressfoundation.
org/projects/communicating-withcongress
Framework Institute
http://www.frameworksinstitute.org
Leverage New Age Media
Social Media Infographic
https://leveragenewagemedia.com
Instagram – edit and share photos and videos to share on other
social media platforms
https://instagram.com/
PiktoChart – making your own
infographics free with template &
graphics
http://piktochart.com
Want unlimited access to AAFCS archived webinars?
Get the Training Pass!
Cost is $175 for AAFCS Professional members and $225 for nonmembers.
Good through August 31, 2015.
Learn more at www.aafcs.org/DevelopmentCenter/Webinars.asp
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Download the alignment matrix for
each assessment title to identify
how the domains and competencies align to these national standards, frameworks, and initiatives.
Access the matrices at
www.aafcs.org/CredentialingCen
ter/Assessment_Alignment.asp.
Pre-Professional Assessment & Certification in Broad Field Family and Consumer Sciences

Domain 5
Family &
Consumer
Resources
Domain 4
Career
Connections
Employability Skill
Domain 6
Nutrition and
Wellness
Alignment to the Employability Skills Framework*
Domain 3
Family Well
Being
Since its initial launch in 2009, the
Pre-Professional Assessment and
Certiﬁcation (Pre-PAC) products
have correlated to the National
Family and Consumer Sciences
Standards, the Career Clusters Essential Knowledge and Skills Sets,
and other relevant content standards. These content standards,
along with industry standards,
provide the framework for the
assessments and certiﬁcations.
• Employability Skills Framework (Recently developed
by the U.S. Department of
Education
• Career Ready Practices of
the Common Career Technical Core (Developed by the
National Association of State
Directors of Career Technical
Education Consortium NASDCTEc)
• 21st Century Student Outcomes (Developed by the
Partnership for 21st Century
Skills)
Domain 2
Lifespan &
Human
Development
By Lori Myers, CFCS, AAFCS
Director of Pre-PAC
important national initiatives.
Domain 1
Interpersonal
Relationships
Check Out the
New Pre-PAC
Resources!
Applied Knowledge
x
Applied Academic Skills

Uses reading skills, writing skills, mathematical strategies and procedures, and
scientific principles and procedures
x
Critical Thinking Skills
Thinks critically and creatively; makes sound decisions; solves problems;
reasons; and plans and organizes

Effective Relationships
Recently, several entities have
developed national initiatives and
frameworks to guide program
development in Career and
Technical Education. AAFCS
is pleased to release its newest
resources that illustrate how the
Pre-PAC portfolio of products (currently 11 titles) align with these
x
Interpersonal Skills
Understands teamwork and works with others; responds to customer needs;
exercises leadership; negotiates to resolve conflicts
x
Demonstrates responsibility and self-discipline; adapts and shows flexibility;
works independently; demonstrates a willingness to learn; demonstrates integrity;
demonstrates professionalism; takes initiative; displays positive attitude and sense
of self-worth; and takes responsibility for professional growth

Resource Management

Manages time, money, materials, and personnel
x

Information Use

Locates, organizes, uses, analyzes, and communicates information
x
Communication Skills
Communicates verbally; listens actively; comprehends written material; conveys
information in writing; and observes carefully
x
Systems Thinking

Understands, uses, monitors, and improves systems
x
Technology Use
Understands and uses technology
*Developed by the U. S. Department of Education, Office of Career, Technical, and Adult Education (http://cte.ed.gov/employabilityskills/index.php/framework/)
www.ncfr.org
We’re all about family . . .
Family learning
Family relations
Family matters
NCFR, the multi-disciplinary professional association for family
researchers, educators, and practitioners
• Comprehensive online resource library (articles, teaching/
learning plans, research summaries, webinars, syllabi, more)
• Information sharing and networking galore via member
forums and e-mail communications
• &HUWLÀHG)DPLO\/LIH(GXFDWRU&)/(DFUHGHQWLDOWKDW
YHULÀHV\RXUH[SHULHQFHDQGHGXFDWLRQLQWHDFKLQJ
training, and working with families

Workplace Skills
x
National Council on Family Relations
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Personal Qualities
The Great Family Get-Together
2015 NCFR Annual Conference
Family networking, research, best
practices, policy, resources, more
November 11- 14• Vancouver BC
Attend the
Accreditation
Pre-Conference
in Jacksonville!
Welcome our New
Directors-at-Large!
By Billie J. Collier, Council for
Accreditation Chair
The Council for Accreditation announces a special opportunity at
the AAFCS 106th Annual Conference in Jacksonville for units considering accreditation or reaccreditation. We will offer a one-day
pre-conference workshop on
Wednesday, June 24. The program, beginning at 9:00 a.m. and
ending at 5:00 p.m., will focus on
preparing a Self-Study Report and
what is involved in the accreditation process.
In the morning, Fran Andrews
will guide participants step-bystep through the development of
a Self-Study Report. Handouts
and ample time for questions are
designed to support you as the
self-study report evolves. In the
afternoon, a Self-Study Fair will
provide opportunity for one-on-one
interaction and extended discussion with colleagues who have
recently completed self-studies.
A new feature this year is a Site
Visit Fair, along the same lines,
where the schedule and content
of site visits can be explored
and discussed with experienced
professionals. Additionally, current
Council for Accreditation members
will be available throughout the
day to engage with participants
and share their insights.
Jacqueline Holland, CFCS
An assistant professor in the Department of Family and Consumer
Sciences at Morgan State University,
Baltimore, MD, Jacqueline teaches
undergraduates in courses that support the general family and consumer
sciences degree, as well as conducts research in family and consumer sciences areas.
She is currently president-elect for the National Coalition for
Black Development in Family & Consumer Sciences. Dr. Holland
earned her Ed.D in educational leadership from the University of
Maryland Eastern Shore, Princess Anne, MD.
Carol Werhan
An associate professor in the Department of Family and Consumer
Sciences at Pittsburg State University,
Pittsburg, KS, Carol prepares future
family and consumer sciences educators and researches the impact of study
abroad on college students; pre-service
teacher preparation; gender; and the field
of family and consumer sciences. She is currently president of
the National Association of Teacher Educators for Family and
Consumer Sciences. Dr. Werhan earned her Ph.D in secondary
education from the University of Akron, Akron, OH.
Congratulations!
Come join us and find out everything you always wanted to know
about AAFCS accreditation.
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Mary Beth
Carver Named
AAFCS Teacher
of the Year
“It is important to help students
discover the ‘science’ behind early
childhood development and education. Students join my class because
they love children; my goal is they
leave my class understanding how to
be an effective parent, caregiver, and
teacher,” said Carver.
The Beekman
Boys are coming
to Jacksonville!
Thanks to the American Egg
Board, we’re able to bring two
very special guests to the AAFCS
106th Annual Conference—
the Beekman Boys (aka Josh
Kilmer-Purcell and Brent Ridge)!
On Teacher Appreciation Day, May 5,
the American Association of Family & Consumer Sciences (AAFCS)
announced that Mary Beth Carver,
CFCS-HDFS, of Canadian Valley
Technology Center, Chickasha, Oklahoma, will receive the AAFCS 2015
National Teacher of the Year award at
the AAFCS 106th Annual Conference
& Expo in Jacksonville, Florida. A representative of Goodheart-Willcox Publisher, who sponsors the award, will
present the award during the Opening
General Session on June 25th.
Carver earned the top AAFCS honor
for her innovative family and consumer sciences program, “Sign On
for Early Success.” It focuses on
teaching high school and adult
students American Sign Language
techniques for working with infants,
toddlers, and preschool children in
a childcare learning environment.
Students learn basic signs for common words through eight modules
embedded in the Early Care and
Education curriculum. They have used
their skills focus to prepare presentations for fellow students, communities,
and Oklahoma legislators, as well as
to achieve national Family, Career and
Community Leaders of America
(FCCLA) recognition.
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If you don’t know the Beekman
Boys, we’ll give you a little background on them. In 2012, they
competed and won the grand
prize in CBS’s The Amazing
Race. Inspired by their farm in
Sharon Springs, NY, they also have
their own TV Show, The Fabulous
Beekman Boys (now airing on the
Cooking Channel); an online shop,
Mercantile; a bestselling cookbook
and memoir; and a website (www.
beekman1802.com) where you
can learn all about them—and
their farm has become a tourist
destination! Their newest book,
The Beekman 1802 Heirloom
Vegetable Cookbook: 100 Delicious Heritage Recipes from the
Farm and Garden, was published
in 2014.
The Beekman Boys will be
emceeing our “Sun & Sandals” Welcome Reception
on Wednesday, June 24th,
6 – 9pm, which is included in full
and Thursday-only conference
registrations! At the reception, you
can sample local cuisine and meet
local farmers, restaurant owners, and others who support the
“farm to table” movement. “Sun &
Sandals” will also feature a silent
auction with unique items that you
can bid on and help raise funds
for FCS public awareness efforts!
Find more info at www.
aafcs.org/meetings/15.
Congratulations,
Kimber!
AAFCS congratulates our
MyAAFCS
Member
Promotion
winner Kimber
Lucas, CFCS
–HDFS, from
Denton, Texas.
Kimber will receive a FitBit
activity tracker!
Kimber updated her member
profile during April’s Member Appreciation Month, and thanks to
that, we know that Kimber currently teaches elementary school
in Texas, and her past experiences
include preschool director, parent/
community educator, and college
instructor.
Thank you, Kimber, and thanks to
more than 400 others who logged
in to MyAAFCS to update their
profiles! We appreciate you
every day!
Announcements
Congratulations to Our
Newly Certified
Professionals!
Oct. 1, 2014 - April 30, 2015
Tracey C. Bell, CFCS
Alyssa Beyer, CFCS
Mary Elizabeth Carver, CFCS-HDFS
Karen H. Chessell, CFCS
Teena M. Duff, CFCS
Carol Erwin, CFCS
Taylor Frettoloso, CFCS
Rita Green, CPFFE
Misty Vinson Hughes, CFCS
Jacquelyn Nikole Kabiri, CFCS
Tinesha Lamb, CFCS-HDFS
Judi Leander, CFCS
Takeda LeGrand, CFCS
Mary Levinski, CFCS-HNFS
Judith Lindberg, CFCS-HDFS
Suzanne M. Lujan, CFCS
Susan Malena, CPFFE
Julie Ann McKintosh, CFCS
Alyce Monroe, CFCS
Hailey Donne Nowakowski,
CFCS-HDFS
Casey Ochoa, CFCS
Melissa Owings, CFCS
Loressa Pecoraro, CFCS
Bethany Lynne Pepe, CFCS
Stephanie Rappo, CFCS-HDFS
Amanda Rogers, CFCS
Micheal Rowley, CFCS
Katrina Voelkel, CFCS
Candice Danielle Ward, CFCS
Julie D. Wilcox, CFCS
Rosemarie E. Zaydak, CPFFE
FCSRJ June issue is out!
These research articles are featured
in the Family & Consumer Sciences
Research Journal (FCSRJ), 43,4:
• “A Family Physician’s Journey
From the Reservation to the
White House”
• “Understanding Federal
Student Loan Repayment”
• “Assessing Curriculum
Designed to Foster Students’
Entrepreneurial Knowledge and
Small Business Skills from a
Global Perspective”
• “Family Educators’ Technology
Use and Factors Influencing
Technology Acceptance
Attitudes”
• “The Financial Wellness
Industry and a Crowded LegalEmployment Market: Market
Failure Summons Synergy”
• “Extension Family and Consumer Sciences Theses and Dissertations, 1913–2013”
View abtracts at http://onlinelibrary.
wiley.com/doi/10.1111/fcsr.2015.43.
issue-4/issuetoc! Members can
subscribe for only$45/year!
Community of ESAE
News
Are you an FCS teacher with a great
curriculum piece? Share it with the
rest of us during the ESAE Curriculum
Showcase on June 27 in Jacksonville!
Fill out and email a Curriculum
Showcase application before
June 1 to be included in the
Showcase program. Displays can
include curricula, videos, software,
student work, pamphlets, posters,
books, samples, and marketing items.
Details are included on the application, available on the AAFCS website
or by contacting Lois Lewis, ESAE
Community Co-Leader, at
lewislois12@gmail.com.
Call for Jurors!
The Awards and Recognition Committee (ARC) is actively seeking volunteers to review 2015-16 Award season
applications. Interested members are
asked to complete the application
form (www.aafcs.org/res/2015/2016_
ARC_Jurors_Form.doc) and submit it
to ARC Chair Roma Jean Bradburn at
rbradburn43@gmail.com and Roxana
Marissa Ayona, senior governance
manager, at RAyona@aafcs.org.
FCCLA Booth Volunteers
Needed!
If you are attending FCCLA’s 2015
National Leadership Conference, July 5-9 in Washington,
DC, AAFCS can use your help! We
are looking for volunteers who can set
up the booth, work in the booth, or
tear it down. Ideally, we would like to
have two volunteers in the booth at all
times.
If you think you can help, please let us
know. It is with the assistance of our
members that AAFCS can continue
to have representation at our industry partners’ events and they in turn
support our events. Please contact
Roxana Marissa Ayona at RAyona@
aafcs.org or 703-706-4608.
Thank you.
Support ESAE by encouraging your
state affiliate to bring an item for
the Silent Auction to be held
during the Communities Showcase on June 27.
An ESAE raffle of items
from exhibitors and
businesses will also be
held during that event!
Get involved in your
ESAE Community!
Come to the ESAE
Community Business
Meeting on Saturday,
June 27 from 2-2:50
p.m. Discuss your
concerns and help with
planning next year’s
events! Your leadership
is valued and needed!
AAFCS
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CONNECTING PROFESSIONALS.TOUCHING LIVES.
AAFCS Calendar of Events
The FACS
May 26, 2015
Last day to book your room at the Hyatt Regency
Jacksonville at the AAFCS conference rate
The FACS is the quarterly newsletter for members of AAFCS.
Photos and articles from and
about members are welcome.
May 29, 2015
Advance Registration deadline for the
AAFCS 106th Annual Conference & Expo
Editor
Gwynn Mason
gmason@aafcs.org
May 29, 2015
Last day to purchase meal function tickets for the
AAFCS 106th Annual Conference & Expo
June 12, 2015
Manuscripts due for JFCS Vol. 108, Issue 1 The Well-being of Children and Youth
400 N.Columbus Street, Suite 202
Alexandria, VA 22314
Phone 703.706.4600
Fax 703.706.4663
Regular registration deadline for AAFCS professional
competency exams in July
For year-round professional development, check out our wide array of archived
webinars at www.aafcs.org/DevelopmentCenter/Webinars.asp.
Advance Annual Conference
Reigstration Ends May 29th!
Address service requested
400 N. Columbus St.
Suite 202
Alexandria, VA 22314
family & Consumer Sciences
A M E R I C A N
A S S O C I A T I O N
June 20, 2015
The American Association of
Family & Consumer Sciences
(AAFCS) is the only professional
association that provides
leadership and support to family
and consumer sciences students
and professionals from both
multiple practice settings and
content areas.
O F