WE dElivER - 10/13 Communications

Transcription

We
2014
Highly targeted media,
Retail
Zones
Map
yourhouston
news.com
results
deliver highly effective
NET Rates - Updated 1/1/2014
1892
1917
1947
1957
1961
1971
1973
1975
1976
1977
1981
1982
1993
yourhoustonnews.com
2014
RATE CARD
1995
2000
2003
2004
Retail Zones Map
2014
yourhoustonnews.com
Retail Zones Map
North Group
3a
3a
3b
3c
Northwest Group
2a
2a
2a
2b
2b
2c
2c
2c
Northeast Group
4a
4b
4c
4d
Southwest Group
5a
5a
5b
5c
5c
South Group
1
1
1a
1a
The Courier (Conroe) - Daily
The Courier (Conroe Saturation) - Thursday
The Villager (The Woodlands) - Thursday
Spring Observer - Thursday
Humble Observer - Wednesday
Atascocita Observer - Wednesday
Lake Houston Observer - Wednesday
Kingwood Observer - Wednesday
East Montgomery County Observer - Wednesday
Cleveland Advocate - Wednesday
Eastex Advocate - Wednesday
Dayton News - Wednesday
o u r new s p a p er re a d er d em o g r a p h i c s :
64% Families with children
81% Married couples
72% Households earning over $75K
69% Homes valued over $150K
90% Homeowners
99% Single family homes
24
Community
Newspapers
465,000+
Midweek
Circulation
524,000+
Full Week
Circulation
1.07 Million
Readers
Tomball Potpourri - Wednesday
Magnolia Potpourri - Wednesday
Cypress Creek Mirror (Cypress/Cy-Fair) - Wednesday
Cypress Creek Mirror (Champions/Klein) - Wednesday
Examiner (West U/River Oaks/Bellaire) - Thursday
Memorial Examiner - Thursday
The Rancher (Katy) - Thursday
Sugar Land Sun - Thursday
Pasadena Citizen - Thursday & Sunday
Deer Park Broadcaster - Thursday
Bay Area Citizen - Thursday
Pearland Journal - Thursday
Friendswood Journal - Thursday
Retail Zones Map
2014
ROP Rates
Retail Zones & Publications
Retail
Zone
yourhoustonnews.com
Newspaper
Pub
Day
2013
Circ
Price
Tier
Thurs
20,180
2
3
Tier
North Group
ZONE 1
 1
The Courier (Paid)
Daily
9,244
 1
The Courier (Saturation)
Thurs
10,936
Thurs
61,808
1
ZONE 1a
Pricing Tiers
1
Modular
Sizes
52x
26x
13x
Open
Rate
Full Page
$1,614
$2,422
$2,841
$3,229
3/4 Page
$1,190
$1,785
$2,094
$2,380
1/2 Page
$893
$1,339
$1,571
$1,785
1/3 Page
$616
$924
$1,084
$1,232
(50% savings)
(non-profit)
1/4 Page
$473
$709
$832
$945
 1a
The Villager (The Woodlands)
Thurs
43,616
2
1/8 Page
$249
$374
$439
$499
 1a
Spring Observer
Thurs
18,192
3
1/16 Page $140
$210
$246
$280
Full Page
$1,384
$2,076
$2,435
$2,768
3/4 Page
$1,020
$1,530
$1,795
$2,040
1/2 Page
$765
$1,148
$1,346
$1,530
1/3 Page
$528
$792
$929
$1,056
1/4 Page
$405
$608
$713
$810
Tier
Northeast Group
ZONE 2a
Wed
37,320
2
2
 2a
Humble Observer
Wed
12,002
6
 2a
Atascocita Observer
Wed
18,023
5
 2a
Lake Houston Observer
Wed
7,295
6
Wed
31,128
2
1/8 Page
$214
$321
$376
$428
1/16 Page $120
$180
$211
$240
Full Page
$1,153
$1,730
$2,030
$2,306
3/4 Page
$850
$1,275
$1,496
$1,700
1/2 Page
$638
$956
$1,122
$1,275
1/3 Page
$440
$660
$774
$880
1/4 Page
$338
$506
$594
$675
1/8 Page
$178
$267
$314
$356
1/16 Page $100
$150
$176
$200
Full Page
$876
$1,315
$1,542
$1,753
3/4 Page
$646
$969
$1,137
$1,292
1/2 Page
$485
$727
$853
$969
1/3 Page
$335
$502
$589
$669
1/4 Page
$257
$385
$451
$513
1/8 Page
$135
$203
$238
$271
1/16 Page $76
$114
$134
$152
Full Page
$692
$1,038
$1,218
$1,384
3/4 Page
$510
$765
$898
$1,020
1/2 Page
$383
$574
$673
$765
1/3 Page
$264
$396
$465
$528
1/4 Page
$203
$304
$356
$405
1/8 Page
$107
$160
$188
$214
1/16 Page $60
$90
$106
$120
Full Page
$507
$761
$893
$1,015
3/4 Page
$374
$561
$658
$748
1/2 Page
$281
$421
$494
$561
1/3 Page
$194
$290
$341
$387
1/4 Page
$149
$223
$261
$297
4
1/8 Page
$78
$118
$138
$157
6
1/16 Page $44
$66
$77
$88
Full Page
$9,825
$14,737
$17,291
$19,649
3/4 Page
$7,242
$10,863
$12,746
$14,484
1/2 Page
$5,432
$8,147
$9,559
$10,863
1/3 Page
$3,749
$5,624
$6,598
$7,498
1/4 Page
$2,876
$4,313
$5,061
$5,751
ZONE 2b
 2b
Kingwood Observer
Wed
20,605
4
 2b
East Montgomery County
Observer
Wed
10,523
6
Wed
19,130
3
ZONE 2c
 2c
Cleveland Advocate
Wed
4,177
5
 2c
Eastex Advocate
Wed
8,751
6
 2c
Dayton News
Wed
6,202
6
Tier
3
Northwest Group
ZONE 3a
Wed
31,085
3
 3a
Tomball Potpourri
Wed
17,515
4
 3a
Magnolia Potpourri
Wed
13,570
4
Cypress Creek Mirror
(Cypress/Cy-Fair)
Wed
34,766
3
Cypress Creek Mirror
(Champions/Klein)
Wed
ZONE 3b
ZONE 3c
29,768
Tier
4
3
Southwest Group
ZONE 4a
Examiner (West U/
River Oaks/Bellaire)
Thurs
33,311
2
ZONE 4b
Memorial Examiner
Thurs
27,476
4
ZONE 4c
The Rancher (Katy)
Thurs
27,010
4
ZONE 4d
Sugar Land Sun
Thurs
30,658
4
Tier
5
South Group
ZONE 5a
Thurs
24,572
2
 5a
Pasadena Citizen
Thurs
13,472
4
 5a
Deer Park Broadcaster
Thurs
11,100
6
Sun
3,217
5
Thurs
28,523
4
not included
in Zone 5a
ZONE 5b
Pasadena Citizen (Paid Only)
Bay Area Citizen
ZONE 5c
 5c
 5c
Thurs
Pearland Journal
Friendswood Journal
Total Group Buy - All Zones
Thurs
Thurs
Wed /
Thurs
29,224
20,480
8,744
465,959
4
7
10% Discount for Multiple Zones
Tier
6
Tier
7
• COLOR: Add 15% for spot color; Add 30% for full color
1/8 Page
$1,518
$2,276
$2,671
Maximum Color Charges: $300 for Single Publication;
$1,278
$1,500
1/16 Page $852
$500 for Retail Zone; $5,000 for Total Group ($2,500 spot color)
• GUARANTEED POSITION: Add 20%
Frequency discounts apply for signed contracts only, no rebates. Net non-commissionable.
$3,035
$1,704
Retail Zones Map
2014
yourhoustonnews.com
ROP Modular Sizes
Choose the modular size
that works best for you.
Modular Size
Column Size
Actual Size
Full Page
6 column x 20.5”
10.388” x 20.5”
3/4 Page
5 column x 17”
8.638” x 17”
1/2 Page (H)
6 column x 10”
10.388” x 10”
1/2 Page (V)
3 column x 20”
5.138” x 20”
1/3 Page
4 column x 10”
6.888” x 10”
1/4 Page (H)
6 column x 5”
10.388” x 5”
1/4 Page (V)
3 column x 10”
5.138” x 10”
1/8 Page (H)
3 column x 5”
5.138” x 5”
1/8 Page (V)
2 column x 7.5”
3.388” x 7.5”
1/16 Page (H)
4 column x 2”
6.888” x 2”
1/16 Page (V)
2 column x 4”
3.388” x 4”
Full Page Ad
6 column x 20.5 inch
(10.388” x 20.5”)
1/2 Page Ad
Vertical
3 column x 20 inch
(5.138” x 20”)
3/4 Page Ad
5 column x 17 inch
(8.638” x 17”)
1/2 Page Ad
Horizontal
6 column x 10 inch
(10.388” x 10”)
1/4 Page Ad
Vertical
3 column x 10 inch
(5.138” x 10”)
1/8 Page Ad
Vertical
2 column x 7.5 inch
(3.388” x 7.5”)
1/4 Page Ad
Horizontal
6 column x 5 inch
(10.388” x 5”)
1/8 Page Ad
Horizontal
3 column x 5 inch
(5.138” x 5”)
1/16 Page Ad
Horizontal
4 column x 2 inch
(6.888” x 2”)
45% of actual broadsheet size
1/16 Page Ad
Vertical
2 column x 4 inch
(3.388” x 4”)
Retail Zones Map
2014
yourhoustonnews.com
Entertainment Tabloid
Northeast Group / HZ1 87,578 Circulation
Humble Observer, Atascocita Observer, Lake Houston Observer,
Kingwood Observer, East Montgomery County Observer,
Cleveland Advocate, Eastex Advocate, Dayton News
lifestyle • theatre • movies • entertainment • visual arts • home
improvement • decorating • travel • music • dining • events
Northwest Group / HZ4 95,619 Circulation
Reach 535,000+ Women
Directly in their Communities
24 Targeted Community Newspapers
465,000+ Circulation with Home Delivery
1.07 Million+ Readers
Color:
Add 10% to cost of ad
Front Page strip includes color
Premium Position:
Add 20% to cost of ad
Double Truck is available for
cost of 2 full pages plus 20%
Deadlines:
Space reservation: Thurs, 5 pm
Ad copy due by: Thurs, 5 pm
Final ad approval: Fri, noon
here is printed in tabloid format
1 column = 1.57 inches
2 columns = 3.2592 inches
6 columns = 10 inches
Tomball Potpourri, Magnolia Potpourri,
Cypress Creek Mirror (Cypress/Cy-Fair & Champions/Klein)
Southwest Group / HZ3 118,455 Circulation
Examiner (West U/River Oaks/Bellaire), Memorial Examiner,
The Rancher (Katy), Sugar Land Sun
Pricing for each Group / HERE Zone
Modular
Sizes
52x
Full Page
10” x 10.5”
$1,418 $1,985 $2,410 $2,835
1/2 Page
10” x 5.25” H
4.94” x 10.5” V
$803
$1,125 $1,366 $1,607
1/4 Page
4.94” x 5.25” H
3.2592” x 8” V
$425
$595
$723
$851
1/8 Page
3.2592” x 4”
$228
$319
$388
$456
1/16 Page
3.2592” x 2” H
1.57” x 4” V
$120
$168
$204
$240
Front Page Strip
10” x 2”
$720
$840
$1,140
Northeast Group
HERE ZONE 1
Northwest Group
HERE ZONE 4
81,988 Circulation
South Group / HZ2
82,319 Circulation
The Courier (Conroe Saturation), The Villager (The Woodlands),
Spring Observer
Pasadena Citizen, Deer Park Broadcaster, Bay Area Citizen,
Pearland Journal, Friendswood Journal
Pricing for each Group / HERE Zone
South Group
HERE ZONE 2
Source: 2014 HCN Internal Audit; 2012 Epsilon
52x
26x
Full Page
10” x 10.5”
$945
$1,323 $1,607 $1,890
1/2 Page
10” x 5.25” H
4.94” x 10.5” V
$536
$750
$910
$1,071
1/4 Page
4.94” x 5.25” H
3.2592” x 8” V
$284
$397
$482
$567
1/8 Page
3.2592” x 4”
$152
$213
$258
$304
1/16 Page
3.2592” x 2” H
1.57” x 4” V
$80
$112
$136
$160
Front Page Strip
10” x 2”
$480
$600
$780
Modular
Sizes
13x
Open
Rate
Actual Size
Pricing for Full Run
Southwest Group
HERE ZONE 3
13x
North Group / HZ5
Modular
Sizes
North Group
HERE ZONE 5
26x
Open
Rate
Actual Size
465,959 Circulation
26x
13x
Open
Rate
Actual Size
52x
Full Page
10” x 10.5”
$4,300 $6,020 $7,310 $8,600
1/2 Page
10” x 5.25” H
4.94” x 10.5” V
$2,437 $3,411 $4,142 $4,873
1/4 Page
4.94” x 5.25” H
3.2592” x 8” V
$1,290 $1,860 $2,193 $2,580
1/8 Page
3.2592” x 4”
$692
$968
$1,176 $1,383
1/16 Page
3.2592” x 2” H
1.57” x 4” V
$364
$510
$619
Front Page Strip
10” x 2”
$2,160 $2,700 $3,060 $3,600
$728
Frequency discounts apply for signed contracts only, no rebates.
Net non-commissionable.
Retail Zones Map
2014
yourhoustonnews.com
HERE Modular Sizes
Choose the modular size
that works best for you.
65% of actual tabloid size
Full Page Ad
(10” x 10.5”)
Modular Size
Column Size
Actual Size
Full Page
6 column x 10.5”
10” x 10.5”
1/2 Page (H)
6 column x 5.25”
10” x 5.25”
1/2 Page (V)
3 column x 10.5”
4.94” x 10.5”
1/4 Page (H)
3 column x 5.25”
4.94” x 5.25”
1/4 Page (V)
2 column x 8”
3.2592” x 8”
1/8 Page
2 column x 4”
3.2592” x 4”
1/16 Page (H)
2 column x 2”
3.2592” x 2”
1/16 Page (V)
1 column x 4”
1.57” x 4”
Front Page Strip
6 column x 2”
10” x 2”
1/2 Page Ad
Vertical
(4.94” x 10.5”)
1/4 Page Ad
Vertical
2 column x 8”
(3.2592” x 8”)
1/2 Page Ad
Horizontal
(10” x 5.25”)
1/4 Page Ad
Horizontal
(4.94” x 5.25”)
1/8 Page Ad
2 column x 4”
(3.2592” x 4”)
Front Page Strip
6 column x 2 inch
(10” x 2”)
1/16 Page Ad
1 column x 4”
(1.57” x 4”)
Retail Zones Map
2014
yourhoustonnews.com
High Impact Print
RT I SER
A
Delivering a call to action on the front page.
A
GOOD FO R :
Delivering a specific call to action with front page exposure.
Readers can peel and stick to keep as a reminder.
D E SC R IP T IO N :
The Front Page Adhesive Note is printed full color on removeable adhesive
glossy paper.
The Strip Ad is printed full color across the bottom of the front page.
ZONING:
ZONING:
Available by Individual Newspaper, Retail Zone and Full Run.
Choose from community newspaper front page, sports section front or
HERE tabloid cover.
Exclusive to one advertiser per location each week.
Exclusive to one product per newspaper each week between the Front
Page Adhesive Note, Spadea and Kraft Wrap.
SI Z E :
SI Z E :
VE
RT I SER
A
PP
Spadea
ROVED
Skybox Ad
AD
2.75” x 2.75” in 16 different shapes to choose from
10.388” x 3” on broadsheet or 10” x 2” on tabloid (HERE)
GOOD FO R :
GOOD FO R :
Delivering a specific call to action on the front page next to the masthead.
The Skybox Ad is printed full color at the top of the front page to the right
of the masthead.
ZONING:
Delivering a lot of information with front page exposure.
The Spadea is printed full color on newspaper and wraps around half of
the front page.
ZONING:
Available by Press Run.
Choose from community newspaper front page or sports section front.
Exclusive to one advertiser per location each week.
SI Z E :
SI Z E :
FULL Spadea Includes:
3.388” x 2.5”
RT I SER
ROVED
Pre-Prints
HALF Spadea Includes:
A
Pre-Prints include anything the advertiser has printed from a vendor of
their choice and has delivered to us for insertion into the newspaper to
reach households directly.
ZONING:
Available by Zip Code, Individual Newspaper, Retail Zone and Full Run.
SI Z E :
Reference the specification guidelines or talk to your account executive for
specialized pre-prints.
Print & Deliver
GOOD FO R :
Delivering a lot of information on one standalone glossy sheet.
The Kraft Wrap is printed full color on brighter paper and wraps around
the entire newspaper.
ZONING:
SI Z E :
FULL Kraft Wrap Includes:
Front Page of Wrap = 6 column x 18” AND Back Page of Wrap = 6 column x 20.5”
HALF Kraft Wrap Includes:
Front Page of Wrap = 6 column x 18”
Polybag
ZONING:
2-sided 8.5” x 11” sheet with bleed
Demanding immediate attention from households with front yard exposure.
The Polybag is the plastic bag we deliver the newspaper in and can be
printed in PMS/spot colors in large quantity.
ZONING:
SI Z E :
Ad space is 5” x 16” per side. Choose 1 side or both sides.
VE
RT I SER
A
ROVED
Exclusive to one polybag design per newspaper each week.
PP
Talk to your account executive for
pricing and specifications.
A
Delivering a lot of information with front page exposure.
GOOD FO R :
SI Z E :
RT I SER
GOOD FO R :
The Print & Deliver is printed full color on both sides of a 70lb glossy stock
and inserted into the newspaper for home delivery.
Available by Zip Code, Individual Newspaper, Retail Zone and Full Run.
VE
ROVED
Delivering pre-printed direct mail, without the high cost of postage and
adding the benefit of home delivery to a targeted audience.
Kraft Wrap
PP
GOOD FO R :
Two Half Page Ads (Vertical) - displayed on the front page flap
AD
VE
AD
AD
One Full Page Ad - displayed on the back page
Two Half Page Ads (Vertical) - displayed on the front page flap
PP
Inserts
RT I SER
ROVED
GOOD FO R :
VE
PP
ROVED
Front Page Strip Ad
Front Page Adhesive Note
AD
VE
PP
Front Page ROP Display
AD
These high impact print options get your message out quicky and noticeably to your target audience.
Retail Zones Map
2014
yourhoustonnews.com
Digital Rates
W eek ly i n p r i nt, d a i ly o n l i ne :
30 Targeted websites
800,000+ Unique visitors monthly
3 Million+ Page views monthly
Wallpaper
$150 / day
$375 / week
$1,200 / month
Page Curl
$150 / day
$375 / week
$1,200 / month
Sliding Billboard
$150 / day
$375 / week
$1,200 / month
Floating Banner
(550x400)
$500 / 3 days
Impression Based
Positions
Cost /
1000 Impressions
Video
$15
Skyscraper (BELOW SCROLL)
$15
Leaderboard
$12
Badge
$12
Poster
$12
Content
$12
Sticker
$10 (min 10,000 impressions)
MOBILE
Positions
Cost /
1000 Impressions
Banner
$15
(3 days max per month)
Sliding billboard
BADGE
200x90
960x30 opens to 960x200
POSTER
or video
300x250
COnTENT 468x60
Skyscraper
300x600
PAGE
CURL
W ALLPAP E R
Cost /
Community
W ALLPAP E R
High impact
Positions
LEADERBOARD 728x90
STICKER
300x100
MOBILE
400,000+
Page views
monthly
yourhoustonnews.com
320x50
T a r g ete d web s i te s :
N O R T H G R OUP
YourConroeNews.com
YourWoodlandsNews.com
YourSpringNews.com
N O R T H W E S T G R OUP
YourTomballNews.com
YourMagnoliaNews.com
CypressCreekMirror.com
N O R T H E AS T G R OUP
YourHumbleNews.com
YourAtascocitaNews.com
YourLakeHoustonNews.com
YourKingwoodNews.com
YourEastMontgomeryNews.com
YourClevelandNews.com
YourEastexNews.com
YourDaytonNews.com
SOU T H W E S T G R OUP
YourExaminerNews.com
West U
River Oaks
Bellaire
YourMemorialNews.com
YourKatyNews.com
YourSugarLandNews.com
(Cypress, Cy-Fair, Champions, Klein)
SOU T H G R OUP
YourPasadenaNews.com
YourDeerParkNews.com
YourBayAreaNews.com
YourPearlandNews.com
YourFriendswoodNews.com
R e s o u r c e webS i te s
YourHoustonClassifieds.com
YourHoustonCelebrations.com
YourHoustonObituaries.com
YourHoustonJobs.com
YourHoustonHealth.com
P a g e s / C o mm u n i t y
Home
News
Sports
Living
Opinion
Photos: HCNPics.com
Entertainment: HereHouston.com
Also...
Calendar
Business Directory:
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WE dElivER - 10/13 Communications

Transcription

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