Central Problems of Innovation Economics
Transcription
Central Problems of Innovation Economics
и- Central Problems of Innovation Economics Research and Applied Journal Nauka Publishing House and Management and Marketing Institute of the Russian Presidential Academy of National Economy and Public Administration present monthly research and applied economic journal A publication covering scientific and applied solutions to the organizational, economic, management, engineering, legal, financial and other challenges arising in the course of the innovative development of Russian businesses. Research and editorial board: Сontent Editor-in-Chief Vladimir Mikhailovich Yakovlev, Doctor of Economics, Full Professor, Management and Marketing Institute of the Russian Presidential Academy of National Economy and Public Administration Deputy Editors-in-Chief Alexander Sergeyevich Senin, Doctor of Economics, First Deputy Director of the Management and Marketing Institute of the Russian Presidential Academy of National Economy and Public Administration Vasily Nokolayevich Borobov, Doctor of Economics, Full Professor, Management and Marketing Institute of the Russian Presidential Academy of National Economy and Public Administration Research Editor Sergey Nokolayevich Kapustin, Doctor of Economics, Full Professor, Deputy Director of the Management and Marketing Institute of the Russian Presidential Academy of National Economy and Public Administration Vladimir Semenovich Balabanov, Doctor of Economics, Full Professor, Honoured Researcher of the Russian Federation, President and Rector of the Russian Academy of Entrepreneurship Gennady Vasilyevich Gorlanov, Doctor of Economics, Full Professor Yuri Yakovlevich Danilov, Doctor of Economics, Full Professor Sultan Vladimirovich Zankaziev, PhD in Engineering, Assistant Professor, Subdepartment Chair at Moscow State Automobile and Road Technical University Andrei Mikhailovich Ivanov, Doctor of Engineering, Full Professor, Vice-Rector at Moscow State Automobile and Road Technical University Vitaly Isaevich Koshkin, Doctor of Economics, Full Professor, Rector of the Higher School of Privatization and Entrepreneurship Mikhail Vitalyevich Margelov, PhD in Pedagogy, Chair of the Council of the Federation Committee for Foreign Affairs Sergey Andreyevich Ponomarev, PhD in Economics, General Director of the OECD Moscow Office Oleg Dmitrievich Protsenko, Doctor of Economics, Full Professor, Director of the Management and Marketing Institute of the Russian Presidential Academy of National Economy and Public Administration Viktor Paulevich Suyts, Doctor of Economics, Full Professor, Chair of Subdepartment at the Faculty of Economics of Lomonosov Moscow State University Valery Ivanovich Trofimov, PhD in Economics, President of the Invest In Group Alexander Andreyevich Khandruyev, Doctor of Economics, Full Professor, First Vice-resident of the Association of Regional Banks of Russia Elena Yurievna Chicherova, Doctor of Economics, Full Professor, Russian Presidential Academy of National Economy and Public Administration Rystem Tursunovich Yuldashev, Doctor of Economics, Full Professor, Head of Risk Management and Insurance Department, MGIMO University R F Magazine 5. (Berkly) I. Innovative Development Theory G.V. Gorlanov, N.G. Dehkhanova. Evolution of Entrepreneurial Function’s Socialization. N.L. Pirogov. National idea as a Driver of Economic Performance. A.N. Folomyev. Theoretical Aspects of Innovation-Driven Transformation in Modern Economic Systems. V.I. Avdiysky. The Place and Role of Private Property and Investment Protection Mechanisms in Modern Russian Economy. II. Innovative Development Strategy V.M. Yakovlev, I.P. Lebedinets. Formation of a Sociomarket Model of Management of the Russian Housing and Utilities Complex. O.D. Protsenko, G.V. Zubakov. Voluntary Certification of Transportation and Logistic Services as an Essential Stage in the Development of Logistics. III. Innovation Management V.M. Bezdenezhnykh. Economic SecurityBased Management of Innovation Projects. N. V. Lyasnikov, M. N. Dudin. Modernization and Innovation Development as Boosters of Business Competitiveness. Editorial Staff Elena Alexandrovna Bubenok, PhD in Economics, Director of Bryansk Media Holding Yuri Mikhailovich Kazarinov, PhD in Englineering, Assistant Professor, Management and Marketing Institute of the Russian Presidential Academy of National Economy and Public Administration Olga Viktorovna Rybakova, Doctor of Economics, Full Professor, Russian Presidential Academy of National Economy and Public Administration Nikolai Leonidovich Pirogov, Doctor of Economics, Full Professor, Chair of Subdepartment at Vologda State University Vladimir Eduardovich Tabachnikov, PhD in Economics, Assistant Professor, General Director of CJSC Agency for Regional Development Herbert Nabbefeld, Dipl.-Kfm., Ferdinand Harbiner, Dipl.-Finw., Pf. Hendrik P. Fröber Pf. Anne Zelbershtoff, Pf. Manfred Kurt. 2 3 IV. Industry Innovations E. N. Potapova. T.V.Guseva. New Management Trends in the Cement Industry in Line with Energy Efficiency and Environmental Performance Requirements. A. A. Khandruyev. Russia: Innovative Solutions in Finance Regulation. V. Financing Innovation V.V. Grigoriev. Key Valuation Growth Factors and KPIs of Russian Innovative Companies. O.V. Rybakova, A.S. Senin. Effective Cost Management as an Engine of Growth for the Russian Economy. S.V. Seleznev. Development Trends in the Russian and Foreign Fiscal Policies. VI. Innovative Technologies and Technological Innovations N.V. Svenskaya, B.I. Beletskiy. Silica-Calcium Phosphate Composites for Osteoplastic Surgery. S. A. Senin. On the Avenues of Research of Accident Response Systems. A. I. Vorobyov, I. S. Mordanov, M. V. Gavrilyuk. The «intelligent road» testing complex as experimental grounds for designing technological solutions in intellectual transport systems. Ru Fin Evolution of entrepreneurial function’s socialization Gennady V. Gorlanov, Doctor of Economics Full Professor, Russian Presidential Academy of National Economy and Public Administration Natalya G. Dekhanova PhD in Sociology, Assistant Professor Abstract: The article investigates the dynamics of transformation of functions of entrepreneurial activity, the formation of its dominant component and range of carriers (operators). It studies the role of the labor force in the transformation of human capital in the socialization of business activity and its social and economic consequences. Keywords: entrepreneur, entrepreneurial functions, human and intellectual capital, innovative economy, post-industrial societies, employment partnership. T here has been a notion that an “entrepreneur is a type of a person that due to specific features of their personality is capable of playing a special role in the economy” [1]. “Entrepreneurs include both specially trained professionals (graduates of elite business schools) and amateurs with no professional background” [2]. There are also estimates and conclusions that these specific personality features are just as rare as the ability to create poetry, music, etc. To what extent is this true? And how well does this notion take into account the phenom- 4 enon’s subjective evolution as impacted by the progress of productive forces and relations of production? As the saying goes, you could not step in the same river twice. At certain stages of the society’s evolution, the development of personality features alone clearly becomes insufficient. What becomes vital is knowledge, skills, experience, i.e. everything covered by the word «expertise». As an academic category, entrepreneurship is a general term that reflects the most significant links and relations with the economic environment that its carrier has as a key player in a market economy who due to these specific circumstances plays a special role of ensuring (enabling) the effective functioning and evolution of the said system. At the core is the entrepreneur’s rational behavior in the system of market links and relations. This rational behavior is always due to objective factors stemming from the internal and external environments. This effectively means that the entrepreneur’s functions can never be permanent and static. They have historical causality behind them. As a result, we believe that the concepts of entrepreneurships [3] that have evolved over more than two Gennady V. Gorlanov, Natalya G. Dekhanova centuries since the emergence of the capitalist market economy reflect the era and the dominant factor that provides for the effective functioning and evolution of the respective economic system in the respective period of time. Russian researchers identify several waves of interpretation seen in the Western economic studies. For some of the researchers, the classification is based on chronology, while for others, the basis is the functional principle. At the same time, it is vital to remember that when first emerged, each of the interpretations of the essence and composition of the entrepreneurial function reflected the respective stage of evolution in the economy in general and progress in science and technology in particular, always adjusted for the market (economic) environment. In other words, the way approaches to defining the essence and composition of entrepreneurship evolved reflects the overall evolution of a society and economy, corresponding to the respective stages of economic studies evolution. The term “entrepreneurship” was introduced at the early age of capitalism by R. Cantillon, who used it in the 18th century to describe the entrepreneurial risk as the basic functional characteristic of entrepreneurship. According to Cantillon, an entrepreneur is any individual who has the ability to foresee and is willing to assume forward-looking risks and whose actions are characterized both by hope for profit and readiness to accept losses. It is a person who is exposed to the risk of unstable incomes, i.e. a farmer, craftsman, trader, robber, beggar, etc., but never a worker or a public official with a guaranteed salary or a landowner benefiting from a rent income. By purchasing someone else’s (industrial and consumer) goods at a known price and by paying a fixed fee to land- owners, an entrepreneur hopes to sell his or her goods at a higher price which is not known to him or her yet due to the uncertainty of the nature or the market [4]. This idea, which defines the entrepreneurial function as a burden of risk and uncertainty in the process of economic evolution, was pursued in the 19th century by Johann von Thünen, Antoine Louis Claude Destutt de Tracy, Hans Carl Emil von Mangoldt, and others. In the 1920s, ahead of a global financial crisis, the elements of risk and uncertainty became central in the concept of entrepreneurship by Frank Night, the founder of the Chicago school of economics. At the early stages of capitalist market relations, marked by an overall lack of resources for economic growth and dominance of individual property, it was only logical that classic scholars of political economy defined an entrepreneur first as the owner of capital (Quesnay, Smith, Ricardo). Furthermore, Turgot and later German historians (Roscher, Hildebrand) state that while managing their capital, the owner combines these functions with their own productive labor. Here the private function of the owner/entrepreneur prevails, providing for extended reproduction of their movable/immovable property. The latent social function of meeting effective demand is secondary. The processes of capital concentration and mobilization, especially along with the ability to mobilize financial resources with joint stock companies, caused scholars to move away from a capitalist/owner being equaled to an entrepreneur. In these conditions, an entrepreneur is increasingly less associated with a capitalist/owner and is viewed rather as the organizer of the production process with the full range of the owner’s powers and authori- 5 Gennady V. Gorlanov, Natalya G. Dekhanova Evolution of entrepreneurial function’s socialization ties [5]. This view was shared by Say, Mill, and Marx. Later the definition of the entrepreneur as a manager gained ground in the work of neoclassical economists (Marshall, Walras, Menger, von Wieser), who believed that the economic thought evolved concurrently with changes in the real entrepreneur [6]. The industrial period in the capitalist economy ahead of the scientific and technological revolution in the middle of the 20th century required new approaches to defining the essence and functions of entrepreneurship. In the most concentrated form, these were reflected in the definition offered by Schumpeter, who defined entrepreneurship as innovation, i.e. identified innovation as entrepreneurship’s dominant specific feature. According to Schumpeter, entrepreneurial activity means enacting “new combinations”, mainly represented by: 1) production of new types of goods; 2) introduction of new methods of production and commercial use of existing goods; 3) opening of new markets; 4) use of new sources of raw materials; and 5) creation of a new industry organization (creating or undermining a monopoly)[7]. Those carrying out this activity, i.e. entrepreneurs, were defined by them as “…economic agents whose function is to enact new combinations and who are the active elements of the same” [8]. According to Schumpeter, entrepreneurs do not represent any specific occupation or any specific class. It is about the function carried out from time to time by various entities. In each economic environment, entrepreneurship dies out over time, replaced by routine-provoking actions. It is also important to remember that the latent social function of entrepreneurship historically has a tendency to augment. According to von Mises and von Hayek, “…the task of the entrepreneur is not to simply experiment with new technological methods but study the variety of… potential methods to select those which are most effective as the cheapest way of providing people with what they need most at the respective moment” [9]. In the context of institutional economy (Coase, North, Williamson), an entrepreneur is the economic agent that chooses between contract relations of a free market and setting up a firm for the purposes of cutting up on transaction costs. This effectively means that entrepreneurship becomes a special regulatory mechanism for market institutions which is different from the pricing mechanism and state regulation and in a sense is an alternative to the two. The modern wave of theory and practice of the entrepreneurial function is also linked to the transition to an intra-disciplinary level of analyzing entrepreneurial problems. In this, entrepreneurship is viewed as the basis of innovative economy populated by a “collective entrepreneur”, i.e. owners, entrepreneurs, managers, and workers. In today’s society, entrepreneurship is no longer the choice of loners guided by their own vested interests; it sets the basis for the need for cooperation, as active involvement of managers and workers is essential to innovations, hence the notion of a “collective innovation”. This function is implemented among many participants of large business entrepreneurship and is reflected by “latent technostructure” (Galbraith), i.e. an informal structure of business relationships among people who are ready to take the lead, often assume risks and seize opportunities offered by the idea of an entrepreneurial style of management (innovation management). 6 Labor of an informal team is a typical modern form of entrepreneurship that implies new combinations of factors of production to create new goods. If we view the phenomenon of innovation as the essence of entrepreneurship, the first task would be to identify the systemic aspect of innovation, as the introduction of a new element to pre-existing ones will create a new economic characteristic. Therefore, a specific feature of the new entrepreneur is the ability to see a system when others only see non-related elements” [10]. Furthermore, according to Schultz, an entrepreneur is a person capable of handling an imbalanced situation both in economic activity and outside of it. This ability is a rare resource, and the notion depends on the combination of marginal benefits and costs associated with acquiring this type of human capital. By investing in their human capital and offering this specific resource in the market, entrepreneurs contribute to the elimination of imbalances in the world around them [11]. Today, theoretical studies focus not only on entrepreneurship as a way of doing business on a standalone basis but also on intracompany entrepreneurship, or intrapartnership. The term “intrapreneur” was coined by American economist Gifford Pinchot, who was also the first to use intrapreneur’s derivative, “intracapital”. Intrapreneurship emerged due to the fact that a lot of large manufacturing companies switch over to an entrepreneurial form of business organization. Since entrepreneurship always implies freedom to create, department of integrated manufacturing companies obtain the right to act on their own, which requires the availability of intracapital, i.e. the capital needed to realize the ideas behind intracompany entrepreneurship [12]. Therefore, directly affected by the progress in science and technology and the increasingly complex market relations, the entrepreneurial function constantly improves by covering new aspects (components) implemented by an ever wider range of economic agents. As a result, while initially the agent of the entrepreneurial activity was only the capital owner, at a certain stage of evolution this function is increasingly being transferred first to managers and then to designers, process engineers and other white collars before being handed over to an ever greater share of all hired employees in post-industrial economies. This pattern was reflected by the Karl Marx’s famous notion of capital as property vs. capital as function, introduced as early as the middle of the 19th century. In our opinion, later on this became the basis for a theory of managerial revolution. The concept is credited to Adolf Berle [13], an American sociologist, although the basics of a theory suggesting an independent role of managers can be found as early as the beginning of the 20th century in the works of Thorstein Bunde Veblen, the author of a technocratic theory of leadership. Berle first introduced (together with Gardiner Means) his concept in 1932 and later developed it in a number of further studies [14]. The core idea is the radical redistribution of authority in corporate management, which is being handed over from the owner to hired managers. A lonely capitalist becomes a thing of the past, increasingly replaced by shareholders. In this environment, the authority of managers expands considerably, with their duties now covering the development of the company’s overall strategy and policies capable of delivering a successful and profitable business [15]. Later on, Galbraith 7 Gennady V. Gorlanov, Natalya G. Dekhanova Evolution of entrepreneurial function’s socialization included it into the “technostructure” before labeling it “qualified managers”. Berle’s idea was further developed by his numerous followers. According to them, a manager is not simply an agent of capital owners but a person who coordinates the requirements of various social groups and brings them into boundaries that are “constructive and acceptable for the society” [16]. Hence, the focus, according to James Burnham, is that as a result of managerial revolution, capitalism will be eliminated, but it will not be followed by socialism. Instead it will give rise to a new type of a planbased centralized society that will be neither capitalistic nor democratic in any common meaning of the word. The new society will be ruled by those who effectively control the means of production: corporate administrators, technical professionals, bureaucrats, and the military, who Burnham brings together under the “managers” tag. These people will eliminate the previously existing class of capitalists, thwarting the working class and organizing society in a way that would enable them to keep all the power and economic privileges. The rights of private property will be cancelled, but public property will be nonexistent as well [17]. In the 1970s, according to Peter Drucker, the management boom was over. There was an increased level of mistrust for the official doctrine of managerial revolution, which came to be treated as a purely ideological or philosophical phenomenon [18]. At the same time, the very idea of radical transition of power in corporate management from owners to hired managers seems fairly well-grounded. More than 50 years of business practices in developed economies clearly prove that managers and technocrats, whose share in the total number of people employed in the production of goods and services is constantly growing, to a large extent act not only as simple employees but rather as partners of the employer, and along with their operational duties, they are increasingly taking over entrepreneurial functions. But this was still not the limit. The progress in science and technology, especially information revolution, seen in the middle of the 20th century contributed to considerable expansion of the range of agents involved in labor activity, who were now moving from simply operational functions to effectively creative/entrepreneurial functions within the scope of their position. During all stages of scientific revolution in the middle of the 20th century and especially during the information revolution at the turn of the millennia, the trend towards an ever expanding range of economic agents with the entrepreneurial function has been gaining ground and momentum. In this context, it is important to remember that labor activity has always had a qualitatively determined social and economic form. Every stage of evolution in society and economics has its own social and economic form of realizing people’s ability to work (personal factor), which in all cases depends on the condition of productive forces and the respective social relations and institutions. In the capitalist market environment, the ability to work is consistently realized in the social and economic form of labor force, human capital, and intellectual capital. The trend towards the transformation of labor force as a historically bound social and economic form of realizing people’s ability to work has important social and economic implications, i.e. an agent of labor activity takes 8 on previously non-typical creative duties that affect the performance and evolution of the economic system at large. In other words, they effectively take over entrepreneurial functions. This is only viable in a new information economy of a post-industrial society. A post-industrial theory was first introduced by Daniel Bell in his book The Coming of Post-Industrial Society [19]. In his work, Bell took a constructive approach to studying major changes that had taken place in the economies and societies of Western nations, concluding that there would soon be a transition from an industrial to post-industrial stage of evolution, with the economy soon to be dominated not by the manufacturing sector but by the services industry. “Information costs, just as labor or capital costs in the past, are becoming the key, also in a purely quantitative aspect” [20]. Innovative strategies are to a large extent defined not by material factors but rather by achievements of “theoretical knowledge, the creation of a new intellectual technology, the growth in the class of knowledge owners” [21]. Vital in this process is information technology, which is increasingly spread to all aspects of society and economics. In the new economy, “everything a human produces contains information that evidences the knowledge and skills of its author” [22]. Furthermore, the transition from a postindustrial to information society in developed economies involves qualitative changes that define their respective economies as innovative. In these countries, the share of innovative industries was constantly growing, coming to as much as 45 to 65% at the turn of the millennia [23]. Reflected in the development and introduction of new technologies, it is innovations that drove the greater level of mar- ket competition among businesses, greater efficiency of manufacturing, and improvement in consumer properties of goods and services. As shown by the history of economic growth in developed markets, innovations have contributed to the emergence of production systems and consumer markets [24]. Due to this, the growing intellectual component in labor activity becomes an inherent logical platform for today’s economy and society to function and evolve. The transformation of science into the direct productive force and the growing complexity and costs of R&D required active evolution of agents involved in labor activity, causing the social and economic form of people’s ability to work to change significantly because “in the era of progress in science and technology, when industrial production and market relations reach a new higher level, people’s productive forces function and reproduce themselves not as goods but rather as human capital” [25]. Against this background, the system of economic relations in general is in the state of a slow transition from an “economy of goods to an economy of money and ultimately to an economy of human abilities” [26]. “The most important step in the economic evolution of our era has been the emergence of a new system of wealth production based on a person’s intellectual and not physical abilities,” states Alvin Toffler [27]. As a result, the place and role of people in social and economic evolution was reconsidered. While in an industrial society a person was only perceived as a cog in the economic machine, in the emerging post-industrial economy there is a stark rise in the importance of creative, i.e. entrepreneurial, abilities required for business systems to remain competitive. 9 Gennady V. Gorlanov, Natalya G. Dekhanova Evolution of entrepreneurial function’s socialization In the new economy, a creative employee capable of actively impacting the performance of functioning and evolution of the respective economic system is at the forefront. This means (and this is most important of all) a qualitative change in the employee’s role functions in labor activity. Effective evolution of material production laid a solid ground to address this challenge, while the level of social services (comprehensive education and professional training, healthcare, science, culture, arts, physical education and sports) contributes to the overall improvement in agents involved in labor activity. Innovations economics has demand for the new type of employees. Their immanent features are not only high professionalism relying on strong general and specific training background but also the ability to take the lead and responsibility since these employees due to the nature of their technological functions are involved in the process of developing, taking and overseeing managerial decisions. Employees are not estranged from this activity – on the contrary, they become involved in taking over this activity. Today, efficiency of production is ultimately linked to the initiative and creative approach of all the parties involved, be it workers, engineers, or managers. As a result, each of the agents involved in labor activity need to be not only qualified users of the constantly updated and improved technical devices and technologies but also take part in their constant improvement, looking for fundamentally new and more effective solutions in technology, organization, economy, and social aspects. Employees who no longer evolve and whose development has stopped are no longer capable of helping the company to grow, and, consequently, the company does not need them. In other words, the current stage of progress in science and technology has solidified the overarching role of human factor in production and business. Today, no company can deliver the quality of goods and services and survive in an increasingly competitive environment without making effective use of human capital. Complex technical and information technologies require sufficient skills and knowledge from employees. Furthermore, as there is a trend towards an intellectual nature of labor, the problem of university education for the general public no longer pertains to consumer preferences but is rather an objective need that defines a person’s ability to compete in the labor market. The growing intellectual component in labor activity becomes integral in the functioning and evolution of today’s economy and society. There is a rapid growth in innovations in the world at large and in the labor activity in particular, with intellect becoming a factor of activity. The spread of computer technologies in production and the greater complexity of work equipment has required new types of employees – those who are educated, responsible, psychologically resilient, and capable of creative thinking. It is now clear that no high tech manufacturing process is feasible without people who enjoy extensive personal development and comfort of living. It is only logical that Fritz Machlup introduced the notion of “knowledge worker” to define a new type of employee focused on self-actualization and self-expression rather than short-term benefits [28]. In their job, they above all aim to use their knowledge and skills, and their professional performance does not depend on who owns 10 the means and place of their work. For knowledge workers, self-identification is linked to their position rather than to a specific company or workplace. Employers are no longer able to force any tough terms on them: the knowledge these employees possess gives them the freedom of movement as they are sought after by many companies and businesses and enjoy a great level of social mobility. The category of knowledge workers usually covers the following: programmers, lawyers, designers, consultants, experts, analysts, business coaches and people in many other areas of expertise capable of creating an end product with no physical means of production or support from the company (emphasis added by the authors) [29] As a result, the key equipment of today’s company is not machinery or high tech computers but human capital. The challenge of driving improved performance and growth of the economic system cannot be effectively addressed by employers who choose to purchase new foreign equipment – instead, as some of Russian researchers point out, they have to “upgrade” [30] and improve their existing employees, taking them to a new level of development. Some tend to believe that those are highly qualified scientists and professionals who take advantage of their entrepreneurial skills to increase personal wealth.[31]. However, there are also opposite views regarding their aims, since many of them define their fundamental objectives as intellectual growth and development rather than maximization of their capital. According to Ye. Yurtaikin, “many studies show that the focuses of internal motivation of knowledge workers are materially different from those seen in traditional workers. Everything is upside down, as the leading motive is the willingness to gain new knowledge, new experience, and new tasks. No longer vital are the traditional incentives of financial and nonfinancial remuneration, comfortable working environment or working hours. Development and “challenge” [32] become the basis of motivation for gold collar workers” [33]. In terms of their entrepreneurial motivation, of special importance is the “need for achievement”, first described by American psychological theorist David McClelland, who defined the need for achievement as the desire to perform well in a competitive situation where personal efforts can be objectively measured; it is a personality trait that is characterized by focusing on the formal side of success, i.e. victory rather than components of success. A person who aims to satisfy their needs in the largest extent possible is focused on the final result (consumption), while a person who needs achievement is guided by interim results and aims to 1) contribute to improvements for others; 2) make sure those are in line with or above their own criterion of quality; 3) achieve something unique; 4) get career promotion. As a result, there are no limits to their efforts [34]. Furthermore, a strong driver behind the expanding range of agents implementing entrepreneurial functions today is the rapidly spreading trend for fundamental changes in consumer needs. Modern society is marked by increasingly individualized consumers preferences as a way of person’s self-expression. As a result of these circumstances, modern manufacturers move away from mass production strategies focused on large quantities of products and offering lower production costs. Today we have the market of differentiated consumer needs and a mix of offers. The 11 Gennady V. Gorlanov, Natalya G. Dekhanova Evolution of entrepreneurial function’s socialization key factor of economic efficiency in modern manufacturing is responding to individual consumer needs rather than cutting costs of production. This is evidenced by the need to constantly upgrade product portfolios, along with the tough competition in respective segments of the global market. A specific reflection of this trend is (can be), among other things, the current practice of offering and promoting global FMCG brands, including clothes, shoes, cosmetics, smallware, electronics, household appliances, etc. Serving as a concept of a company’s products and services mix, a brand with strong recognition reflects the image and reputation of the respective company, product or service as seen by the company [35]. For consumer research, a brand as information memorized by consumers. The aim of brand promotion is creating a monopoly in the respective market segment. The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. A vital condition for a brand to successfully exist and function is for it to maintain a common brand style, i.e. visual and conceptual unity of the company’s image. Brand style elements are the product’s name, logo, trademark, service mark, trade name, brand colors, slogan, style and colors of the company’s uniform, and other intellectual property items owned by the company. Its characteristics are: guaranteed quality; being universally known; prestige; overall availability (in terms of the general ability to purchase it); a lot of loyal customers; easily recognizable name and logo; and global spread of the trademark [36]. The result is an increase in the number of activities and economic agents related to aspects that are critical to the company’s operations. Due to the above, the success in instilling and promoting a brand ultimately depends on the quality (high professionalism) of not only marketing specialists but all of the company’s employees, from senior executives to rank-and-file employees directly involved in making a product or a service. These employees require the highest qualifications to meet customers’ needs, hence the objective need to engage the entire headcount in creating and making new products of high quality and performance as soon as possible to suit the target group of consumers. This means that here we see an expanded range of agents carrying out entrepreneurial functions, along with the need for labor partnership relying on the labor (technology) basis of developing innovations for them to be later manufactured and sold in the highly specialized niches of the global market. Therefore, while previous stages of progress in science and technology required that most professionals involved in labor activity had a clearly regulated range of knowledge necessary and sufficient for them to carry out their duties in strict accordance with established rules, today the labor market “no longer values formal education, i.e. awareness, but rather knowledge as the ability to create something new and engage in independent creative work” [37]. The performance of today’s business is ultimately dependent on the initiative and creative approach of everyone involved – researchers, managers, engineers, and workers. Each of them needs to be not only a qualified user of the constantly updated and improved technical devices and technologies 12 but also take part in their constant improvement, looking for fundamentally new and more effective solutions in technology, organization, economy, and social aspects [38]. These are solutions that are entrepreneurial in nature and are inherent to the realization of human capital as such and its progress based on its enhanced intellectual component. An agent involved in an activity takes on part of certain entrepreneurial functions of private and latent social nature. The private ones include the profit maximization function and related functions of setting up the production process, assuming the risks involved, and discharging managerial powers. The latent social functions include those related to meeting effective demand, ensuring the creation of a social product, and optimally combining factors of production, along with the innovative function. It is profit maximization (achieved through sustainable operations and development of a company and is above all reflected in the said company’s competitive ability based on innovations in the business process, R&D, and market demand for the company’s products) that ultimately is both the functional duty of managers and the rationale (professional duty) behind employees working at the company’s R&D departments. The risk of making decisions related to how a specific economic system (company) is organized applies to everyone, i.e. the employer, the manager, and the designer, because a crisis makes the owner lose their capital while a manager or a researchers or a process engineer lose their image, i.e. the intellectual capital they have accumulated, which results in them losing the prospects of being sought after as professionals in the market for respective services. Finally, due to the nature of their functions (i.e. by definition) a considerable part of all these white, gold and platinum collar workers have powers of authority. These above all apply to the right of usage, i.e. the right to use benefits and goods in their own interests; the right to manage, i.e. to make decisions on how a property can be used; and finally, the right to obtain profit, i.e. the right to own the results of using goods. As a result, it is the emergence and consolidation of human capital as a fundamentally new social and economic form of realizing people’s ability to work that gives a strong impetus for the range of agents involved in entrepreneurial activity to expand. No realization is possible within the boundaries of “labor force” since the latter does not have all the prerequisites, lacking the properties that are vital and sufficient for an agent involved in labor activity to carry out professional functions that per se contain entrepreneurial basics. These professional properties are typical of another social and economic form in which people’s ability to work is realized – human capital. Having retrospectively analyzed the evolution of the entrepreneurial function and the expansion of agents involved in it, we can make the following general conclusions. Functions of entrepreneurship are an organic entity (system) of functional components that have emerged across all stages of evolution in the market economy and society, with the modern period playing the dominant role. “It is like in fugue playing, when a new sound appears, but the previous ones still remain around” (Sombart) [39]. Although this phrase applies to the structure of the national economy, we believe it is also fairly applicable 13 Gennady V. Gorlanov, Natalya G. Dekhanova Evolution of entrepreneurial function’s socialization as a way to characterize the function of entrepreneurship at each stage of its historic evolution. As a result, it is a system of proportions that define entrepreneurial activity in given conditions and at given time. In each of them, functions typical of entrepreneurship at previous stages of evolution do not cease to exist or die out or become eliminated. They persist, but they no longer play a dominant role. The new dominants are fundamentally new functions that emerge from the respective stage of the society’s and economy’s evolution. The resulting new economic agents carrying out entrepreneurial functions are responsible not only for the dominant component of them but for the entire complex range of them. Each of the agents to a certain extent actually acts as the owner of property in relation to their authority as the owner resulting from their job duties, the agent exposed to the risk of the said economic system’s functioning and evolution, etc. Every agent assumes risk as the owner of their human and intellectual capital, and the exposure is the agent’s popularity in the market. Everyone involved in post-industrial (information) economy, where labor force has transformed into human capital, is by definition an innovator in the respective area of labor activity. Due to the historical evolution, the range of agents involved in the entrepreneurial function is expanding constantly, affected by progress in science, technology, and social evolution. Today, the range is expanding as labor force is being transformed into human capital and then into intellectual capital. Specific features of entrepreneurship such as risk, implementation of the powers of the owner, innovations, minimization of transaction costs, etc. become inherent to the professional activity involving human and intellectual capital. Typical of such activity is the kind of economic behavior that initiates interest in the final results of doing business both in the short and long term. But this transformation is a privilege of a post-industrial society. It is here that the problem of effective motivation and the eternal social problem of organic unity of labor and ownership can be eventually solved: in a post-industrial society, a majority of economic agents involved in a business project, i.e. owners/shareholders, gold and white collar workers carry out entrepreneurial functions as part of their job duties and effectively become partners in their joint business activities. At the same time the private entrepreneurial function of the owner (ensuring extended reproduction of their movable and immovable property) gets weaker, while the latent social innovative function, expressed in extended reproduction of their ability to work and self-actualize, is augmented. 14 References [1] http://www.libsid.ru/istoriya-zapadnoyekonomicheskoy-misli [2] http://website-seo.ru/024501011812.html [3] “Concepts of entrepreneurship are a learning style and a variety of ideas that became the basis for entrepreneurship and the entrepreneurial function, and their changes during the evolution of the capitalist economic system” See http://www. topknowledge.ru/ [4]http://www.topknowledge.ru [5] Some researchers believe that this period “gave rise to its perception as the organizer of the production process that does not necessarily had the property rights”. This is clearly at variance with the theory of property rights since a manger by definition carries out, within their job duties, the following types of powers: the right to own, the right to use, the right to manage. See http://www. topknowledge.ru [6] See http://www.topknowledge.ru [7] Joseph Schumpeter. The Theory of Economic Development. Moscow, Progress, 1983. P. 159. [8] Ib. Pp. 169—170. [9] http://www.ug.ru/old/ug_pril/ol/98/35/ t8.htm [10]http://www.topknowledge.ru [11]http://www.libsid.ru/istoriya-zapadnoyekonomicheskoy-misli [12] http://www.ug.ru/old/ug_pril/ol/98/35/ t8.htm [13] For details see http://window.edu.ru/ window/library/pdf2txt?p_id=18272&p_page=2 [14] Berle A. A., Means G. The Modern Corporation and Private Property. N. Y„ 1932; Berle. A. A. New Directions in the New World, N. Y., 1940; Berle A. A. The Twentieth Century Capitalist Revolution. N. Y.1955;Berle A. A. Power Without Property. N. Y., 1959;Berle A. A. The American Economic Republic. N. Y. l963. [15] Literaturnaya Gazeta No. 26 (6178)(200806-25) http://www.lgz.ru/article/4844/ [16] См.: http://window.edu.ru [17] George Orwell. James Burnham and the Managerial Revolution. Translated from English by V. Golyshev. http://orwell.ru/library/reviews/ burnham/russian/r_burnh [18] http://window.edu.ru/window/library [19] Bell D. The Coming of Post-Industrial Society. Basic Books, 2001. [Electronic source]. [2008]. – Access: http://www.questia.com/library. [20] New post-industrial wave in the West: anthology / Edited by V. L. Inozemtsev. Moscow, Academia, 1999. P. 38 [21] Bell D. Notes on the Post-Industrial Sosiety / The Public Interest. 1967. No. 7. P. 102 [22] V. A. Suprun. Intellectual capital as the key factor of competitive ability of economies in 21st century. Moscow, KomKniga, 2006. P. 81. [23] V. Melyantsev. Information revolution: phenomenon of the “new economy”. // Global economics and international relations. 2001. No. 2. P. 7. 15 [24] M. Castells. The information age: economy, society, and culture. Moscow, Higher School of Economics, 2000. P. 16. [25] S. A. Dyatlov. Theory of human capital. St. Petersburg, St. Petersburg State University of Economics and Finance, 1996. P. 9. The economic category of “human capital” began to be actively pursued starting from the second part of the 20th century by American scholars Theodore William Schultz and Gary Becker [25], who won Nobel prizes in economics in 1979 and 1992. The authors of the theory define human capital as a) a combination of knowledge, skills and expertise of a person (as a result of not only innate talents and abilities but also education and professional training), along with motivation. Human capital has the necessary properties of productive nature and is capable of being accumulated and reproduced; b) the most important factor of economic growth that becomes more prominent with the transition from industrial to postindustrial society. Investments in human capital can include education, gaining professional experience, healthcare, geographical mobility, and search for information. See R. I. Kapelyushnikov. Gary Becker’s economic approach to human behavior // USA: Economics, Politics, Ideology, No. 11, November 1993. [26] Steiner R. World Economy. L., 1938. [27] A. Toffler. Powershift: knowledge, wealth, and violence at the edge of the 21st century. Moscow, INION, 1991. According to the UN data based on a study of 192 countries, economic growth today depends by 16% on the availability of capital, by 20% on natural resources, and by 64% on human and social potential. See Human Development Report 1996. New York, Oxford University Press, 1969. [28] Machlup F. Knowledge: Us Creation, Distribution, and Economic Significance. Princeton (NY), 1984. [29] http://www.iteam.ru/publications/human/ section_48/article_2283/ [30] See http://www.iteam.ru/publications/ human/section_48/article_2283/ National1 Idea as a Driver of Economic Performance Evolution of entrepreneurial function’s socialization [31] http://www.newslab.ru/blog/198383 [32] Challenge is an extreme game that develops intellect and comprehensive knowledge and offers a new non-standard viewpoint (note by the authors) [33] Ye. Yurtaikin. Knowledge workers: specifics of development // Human Potential Management, 2005, No. 2. [34] http://www.libsid.ru/istoriya-zapadnoyekonomicheskoy-misli [35] There are also other definitions of this term: “Brands are images that are stored in the memory of interested groups and help identify, differentiate, and define the behavior of consumers in choosing products and services”. Franz-Rudolf Esch, Professor, Head of Marketing, Justus Liebig University of Giessen, Director of the Institute а Brand Name and Communication Research (Institut für Markenund Kommunikationsforschung), Germany; “An identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique, sustainable added values which match their needs most closely”. Leslie De Chernatony, Professor of Brand Marketing and Director for Research in Brand Marketing в Birmingham University Business School, author of a number of books on branding (see http:// ru.wikipedia.org/wiki/Бренд 4 November 2012) [36] http://ru.wikipedia.org/wiki/Бренд [37] V. S. Bulanov “Improvement in the level of education and quality of human resources as a logical trend in transition to innovation economics in 21st century” (Http://www.rags.ru/ person/89). [38]See V. Schetinin. Human and material capital: common features and differences // Global economics and international relations, 2003. No. 8. [39] Cited by: R. Barre. Économie politique: 2 tomes. Tome 1. Translated from French. Moscow, International Relations, 1995. P. 193. Nikolay Leonidovich Pirogov Doctor of Economics, Full Professor, Research Advisor of “Center” research Institute Abstract: In his Valdai speech (September 2013) Russian President Vladimir Putin stated that that Russia’s development requires a national idea based on a national identity. The article provides an overview of the main versions of this national idea, proposed by different authors over the last 10 to 15 years. The author concludes that real consolidation of the Russian people can be achieved through purposeful attainment of the current nationwide social and economic objectives. Abstract: In his Valdai speech (September 2013) Russian President Vladimir Putin stated that that Russia’s development requires a national idea based on a national identity. The article provides an overview of the main versions of this national idea, proposed by different authors over the last 10 to 15 years. The author concludes that real consolidation of the Russian people can be achieved through purposeful attainment of the current nationwide social and economic objectives. T Putin’s Valdai speech (http://eng.kremlin.ru/ news/6007). Politicians, too, were surprisingly unanimous in their reception of the speech – both the pro-government ones (which makes perfect sense) and the oppositional ones (including the leaders of the so-called ‘systemic opposition’). This relatively brief speech was, however, packed with ideas, and therefore, deserves not a superficial overview but an in-depth analysis. In its content, we could identify three key points pertinent to Russia’s domestic issues. 1. Explaining the need for a national idea. “... It is evident that it is impossible to move forward without spiritual, cultural and national self-determination.” “...economic growth, prosperity and geopolitical influence are all derived from societal conditions… They depend on whether the citizens of a given country consider themselves a nation...” I.e., Russia needs a national idea based on a national identity. 2. Outlining the parameters and characKeywords: national idea, national ideology, teristics of a national idea and proposing patriotism, national identity, ideological, the ways to develop it. “… a new national idea national sovereignty, Russian history, liberal does not simply appear, nor does it develop according to market rules… primitive borideology. rowing and attempts to civilize Russia from he absolute majority of people who care about abroad were not accepted by an absolute mathe future of their country welcomed Vladimir jority of our people. This is because the desire 1 Note: in Russian, «natsiya», a cognate of «nation», has been used as its synonym, but historically also means «ethnic group». Therefore, the words «nation» and its derivatives should always be regarded in light of this double meaning. 16 17 National Idea as a Driver of Economic Performance for independence and sovereignty in spiritual, ideological and foreign policy spheres is an integral part of our national character.” “...identity and a national idea cannot be imposed from above, cannot be established on an ideological monopoly,” “... all of society must work together to create common development goals.” 3. Patriotism of citizens and the vision of national history through its lens. ‘... debates about identity and about our national future are impossible unless their participants are patriotic.” “We must be proud of our history.” “... Our entire, uncensored history must be a part of Russian identity.” “It’s time to stop only taking note of the bad in our history, and berating ourselves more than even our opponents would do.” Vladimir Putin emphasizes the role of education for personality formation and patriotic awareness: “the educational community overall, in the broad sense of the word, binds the nation together. Supporting this community is one of the most important steps on the path toward a strong, flourishing Russia.” “Russia’s citizens must feel that they are the responsible owners of their country, region, hometown, property, belongings and their lives.” “Local governments and self-regulated citizens’ organizations serve as the best school for civic consciousness.” · As justly noted by Gennady Zyuganov, all of these ideas should probably have been presented not in a discussion club, but at least in the Federal Assembly. The Valdai Speech evokes mixed feelings. On the one hand, it’s satisfaction: it gives you clear and concise ideological directions, attuned to the feelings of the general public. On the other hand, it gives reasons for serious concern and confusion: the author of the speech was not an inspirational speaker, but the head of the state, who has in his hands all the levers of the government machine. From him, one expects to hear not just wishes but information – better yet, a progress report on these lines of work, specifying the means, tools and efforts used by the government to implement its leader’s ideas. · It must be noted that attempts to set ideological targets in the post-Soviet era have been made before. Heated debates around the Russian national idea started in 1996, when the then president, Boris Yeltsin, tasked his team with developing an idea that would unite the nation. Despite a year of work, the idea was never formulated, even though media debates on the topic were quite productive. Every famous political or public figure tried their hand at sculpting a national idea at least once. Their grassroots were actively discussing the issue as well. · The proposals ranged widely: from the primitive and insipient “Boris Yeltsin as a guarantor of our well-being is the national idea you’ve been looking for so long” (proposed by a certain Ms Konstantinova), to some serious and elaborate ones. Other proposals from the masses included healthy lifestyle or sports (or even soccer in particular) as a national idea. · A famous TV host Andrey Karaulov called national idea “a shining temple at the top of the hill”. · In June 2005, Alexander Solzhenitsyn said on TV, “I am cautious about the very term ‘national idea’. For the current poor, unsettled and robbed state of affairs, I would propose the national idea stated 250 years ago by an Elizabethan courtier Pyotr Shuvalov. He suggested that the Empress take ‘preservation 18 Nikolay Leonidovich Pirogov Doctor of Economics, Full Professor, Research Advisor of “Center” research Institute of the people’ as the key state priority and law. What a thought!” · Another proposal was put forward by Gennady Zyuganov [leader of the Russian Communist Party] more than a decade ago. He maintained that Russia has four ideas which could claim national status. The first one is statism. Russian people have always looked to a strong state. The second idea is ethnic identity. For Russia, where ethnic Russians make up over 80 percent or the population, ethnic identity mostly implies preserving the uniqueness of the Russian civilization and reviving the Russian ethnos as the backbone of the country’s statehood. The third idea appealing to Russians is social justice, and the fourth one is democracy. “We need to finally understand that democracy is here to stay.” As you can see, Gennady Zyuganov gave the matter a lot of thought. · Gennady Semigin, leader of the Patriot of Russia party, formulated his version of national idea as “justice and fairness for all and happiness for everyone”. · In 2005, Boris Gryzlov, the then speaker of the Russian State Duma, said, “Russia has a national idea: it’s being the best in everything and everywhere.” Dmitry Rogozin, who was the leader of the Motherland political party in 2005, suggested that “Our national idea is making the people the owners of natural resources. It will unite everyone immediately. Another priority is doing everything possible to increase the birth rate.” · The Russian Orthodox Church joined in the debate too. When asked if Russia needs a national idea and whether the Orthodox faith could be one, Archimandrite Tikhon (Shevkunov) answered, “Lately, a quite scary term ‘comfort’ has become ubiquitous, more and more claiming the national idea status. Historically, comfort cannot be a priority for the Russians. We are brought up to need a spiritual goal; we and degrade and perish without it. Technically, any idea can become a national one as long as the state embraces it. For Russia, it has always been important that this idea incorporate the paramount principle of the power of our country, that it urge us to search for the Highest Truth, make us closer to God, and ensure social justice, which is backed by the already mentioned strong state.” [1] · Andrey Nikolayev, Russian Army General and former director of the Board Guard Service of Russia, who has proved his patriotism many times, identified the following qualities of the ‘all-Russian idea’: it must contain answers to the questions of our lives, the main of them being what government we need, what state we need, what society and future we are trying to build, and what social and economic framework meets the needs and potential of our society.” Nikolayev reduces his ‘all-Russian idea’ to two main components: government of people, and free labor. [2] Poet Yevgeni Rein, receiving the State Award of the Russian Federation in the Kremlin in 2004, said in his thank-you speech that the Russian national idea is Pushkin. Igor Chubais’ quest for a national idea basically consists in scoffing at ‘commie ideologies’ and ‘commie ideas’ – furious, and often ungrounded, criticism of everything ‘red’ [3]. As to the formulation of a Russian idea (according to Chubais, it is ethnically Russian, not nationally Russian), he treats it as a system of tsarist Russia values, which he would be happy to take to the modern Russia, skipping the 70 communist years in between. With a 19 Nikolay Leonidovich Pirogov Doctor of Economics, Full Professor, Research Advisor of “Center” research Institute National Idea as a Driver of Economic Performance clear regret, he has to admit that the pre-revolution formula – Orthodox faith, sovereign and autocratic government, and nationalism – has had its day. Towards the end of his book, he attempts to give readers a formula of Russia’s renaissance that is “not quite comprehensive, but really concise”, reducing it to four key pillars: historicism, development, spirituality, democracy. Uvarov’s triad “Orthodox faith, sovereign and autocratic government, and nationalism”, which many consider the national idea of the tsarist Russia, deserves some attention. Its author, president of the Emperor’s Academy of Sciences count Uvarov formulated it in 1833 in his report to Nicolas I, as a “natural historical law of Russia’s development”. Who could know about this idea at that time? With literacy rate low, the general public didn’t read newspapers, and the TV and radio had not been invented yet, so the idea was, at best, familiar to a couple hundred people. Moreover, it could not be ‘all-Russian’, since 20% of Russian citizens weren’t Orthodox Christians. Some think that searching for a national idea is a flawed and absurd endeavor. This view is shared, among others, by the famous writer Boris Vasilyev [4], who maintains that a national idea cannot be grafted onto the people artificially, and any Asiatic top-down attempt to impose it, given Russia’s proclivity to despotic rule, will immediately make it a state idea, after which dissident movements appear, and we’re back where we started from. Nikolai Berdyayev, the ХХ-century philosopher, wrote that in a huge country like Russia, any administration is only possible through horrendous centralization, where all personal and public interests are second to those of the state. Russians are easily or- ganized, but passive – they are used to being organized by the government, and they expect that ‘mother Russia’ will take care of them. [5] Ten years ago, in 2003, newspapers published an open letter to Vladimir Putin from representatives of a political party. Part of this letter, named “A Talk with the President on the National Idea”, is given below: Dear Vladimir Vladimirovich! We are writing to you concerning a highly important matter: the goal of Russia today. Nobody knows where the current elite are leading the country, but everybody sees what we’ve been reduced to. Where is our National Dream, which would inspire the people, give them faith and lift their spirits, let them exhale with relief, “Thank God, we’re there”? A goal would be the breath of Russia’s life today.” As you can see, the nature of the Russian people and its government has not changed much since Berdyaev’s times. Vladimir Putin is not asked to provide a ‘dream’ to the people because nobody else can do this – in fact, many famous and respected people in Russia might actually do it better. But Putin is appealed to as the President, the head of state holding in his hands practically all the reins of power, and expected to enforce the desired Idea/Dream, materializing it through some action plan. And this ‘appeal to the President’ looks desperate, for this plea is, essentially, abnormal in nature: the President is asked to perform his main duty of national consolidation. In fact, Vladimir Putin brought up the topic of national idea several times on his own initiative, especially in his first years in power. In his annual address to the Federal Assembly, he stated the following: the major national priorities for the period until 2010 20 are doubling the GDP, reducing poverty and reforming the military. And at a meeting with students on June5, 2005 he said that Russia’s national idea was robust economic growth. In another presidential address, the country’s competitiveness was named its main national idea. And what does Dmitry Medvedev – Putin’s second-in-command, who, in Putin’s own words, shares the same blood and political outlook as the President – have to say on the topic? During his presidential term, Medvedev said to the media that “Talks about a national idea are a waste of time.” The previously described quest for a Russian national idea has, essentially, been a set of spontaneous and unsystematic efforts, while the federal government never seriously considered this task, simply underestimating its importance until recently – namely, until Putin’s Valdai speech. Naturally, there are reasons for this, but they are outside the scope of this article. An essential issue within its scope, however, is the terminology of the matter, since it appears that the authors of national idea proposals have so far had no clear understanding of its nature, or, more likely, never even took time to establish their points of reference. So what is a national idea? While dictionaries somewhat neglect this concept, many thinkers fill in this gap with their own definitions. For instance, Joseph A. Waks believes that “a national idea reflects the goal and point of being for an ethnos – a people, a nation – in its past and future, учетом its own and other peoples’ previous historical experience [6].” I will venture to formulate a couple of my own ideas on this topic. Whenever ‘national idea’ is invoked in speech or writing, most of the times, what is really implied is ‘state idea’. A national idea is an attribute of an ethnos . If a state comprises only one ethnic group, the concepts of ‘national idea’ and ‘state idea’ are identical. If, however, the state has multiple ethnic groups, the idea uniting all of them within the state borders can only be a state one. A state (national) idea is an idea uniting the ethnic group(s) of the state by formulating for what reasons, with what aims and values these communities coexist on the state’s territory and within its state structure, and outlining the direction of these groups’ progressive development. Another important aspect: this idea can only move the masses and become a material force when it’s embraced and accepted by the absolute majority of the population. There is an erroneous belief that an ethnic group can exist in a state for a long time without a common (not unifying!) idea, that the Russians are one of these groups, and the Russian idea has been sought so long simply because it doesn’t exist. This is simply impossible in real life, and Russia is no exception to the rule. The Russian idea of today, promoted by the ruling elite, can be formulated as “Money and wealth rule the world. Get rich!” This is a simplified but concise essence of the liberal ideology, which, for a while after the 1993 events, did unite the Russians, striving for a better life. This ideology, however, exhausted and discredited itself rather quickly. Therefore, now, the President of Russia is urging the society to join efforts in the for- Note: see the meaning of the Russian ‘natsiya’ as ‘ethnic group’ in Footnote 1. 2 21 National Idea as a Driver of Economic Performance mulation of the nation’s common goals not because the country had no such goals in the first place, but because they proved completely inadequate. Successful development will require a different ideology. For the first time, a Russian president said, “We must be proud of our history, and we have things to be proud of. Our entire, uncensored history must be a part of Russian identity. Without recognizing this it is impossible to establish mutual trust and allow society to move forward.” To an extent, it is a reply to Georgy Popov, Igor Chubais, Alexander Tsypko, Nikolai Svanidze and other venomous critics of the 70 Soviet years in the Russian history. Until recently, they were all convinced that, by discrediting the Bolsheviks, they were serving the powers that be. This, apparently, leaves them in a jam right now. The society has been resounding with the idea of making the best out of the Soviet heritage (also reflected in the Valdai speech of Vladimir Putin). Incidentally, we should recall the state idea of the USSR, which was formulated as a call for action: “Press on to the Victory of Communism and the Bright Future of Mankind!” This was the idea for which people worked hard for the public good, went to war, and often gave their lives to defend their motherland. Ill-wishers have always scorned this idea: nonsense! who would give their life for a slogan? But people did go to battle and suffered unthinkable deprivations not for a slogan – they carried on for the sake of its essence: the ambitious tasks successfully performed by the people on a statewide scale. The USSR managed to eliminate illiteracy; provided full-scale social mobility; industrialization and collectivization boosted the economy to the point of surpassing the indicators of many developed countries. The suburbs and regions were thriving. Education, science and culture ceased to be privileges of the chosen few. Slowly but steadily, people’s prosperity grew. And, most importantly, people felt they were the owners and rulers of their country, which is the foundation of patriotism. As shown by this Soviet experience, a unifying state idea must be based on successful performance of pressing state-wide tasks – otherwise, even if the idea is well-formulated, the unification effect will not be achieved. An attempt to move in this direction was made in 2005, when the Government approved four priority Federal projects: 1. “Education”, 2. “Healthcare”, 3. “Affordable Housing”, 4. “Agricultural Development”. Dmitry Medvedev, then First Deputy Prime Minister, was put in charge of the projects. Curious fact: once he became president, these projects creepingly ceased to be the government’s priorities. In the Soviet Union, citizens could feel their part in the great achievements of their country: victory in the Great Patriotic War of 1941-1945, space exploration, strengthening defense systems, tillage of the virgin soils beyond the Urals, the construction of the Baikal-Amur Mainline and major hydropower plants in Siberia, etc. Patriotism ran high. In his Valdai speech, Vladimir Putin said that “debates about identity and about our national future are impossible unless their participants are patriotic.” This phrase needs to be emphasized: the existence of the country itself, even in the short term, is impossi- 22 Nikolay Leonidovich Pirogov Doctor of Economics, Full Professor, Research Advisor of “Center” research Institute ble without the citizens’ patriotism. Patriotism is the backbone of a unifying state idea. Patriotism is the love for your motherland, and it develops if a person since his early childhood feels, sees, is sure that the motherland loves him, cares about him, and won’t fail him in his hour of need, wherever it may be. It is safe to say that life in today’s Russia gives people few reasons for patriotism. During Yeltsin’s presidency, the search for a Russian national idea was limited to the borders of liberalism. The famous Russian writer Mikhail Veller, who wrote many pages on the topic of national ideas, sarcastically noted that theorists “… thought they could change the country’s reflection in the mirror without changing its face. In other words, they sought to change the perception.”[7] Ideologists have been looking for something by definition unidentifiable, for the main principle of liberalism is the primacy of a person’s rights over those of the state, while a unifying state (national) idea can only exist where the rights of the state (nation) prevail over the rights of a person. There is no other way. Vladimir Putin, having effectively declared the downfall of the liberal ideology in the country, found himself faced with the need to find a different approach to the state (national) idea. The twenty years of post-Soviet experience have shown that a unifying Russian idea will crystallize not in some cobwebs of sophisticated definitions, but via a clear path of consistent solution of the statewide problems well known to the authorities, without further kicking the can down the road. These problems are numerous, but some of them need to be prioritized. Unfair, plunderous privatization; corruption galore; and unsustainable income inequality are all problems tied in one knot. The society is well aware of them and discusses them all the time, yet they only become aggravated as years pass. A hundred years ago, Nikolai Berdyaev noted that a delicate sense of justice and conscience are characteristic for Russians. The fact that, in the 90s, the country’s national property was grabbed by a small group of people with no entitlement to it whatsoever, apart from being close to power, deeply traumatized the Russian psyche. This was perceived as an ultimate injustice, triumph of obscenity and impudence. Some three to five percent of the society, who got their hands on the best assets, made a fortune for themselves and their offspring, while the majority of the population realized that they’d be stuck for the rest of their life at the very rung of the social ladder where ‘Putin’s stability’ set in. Social mobility and chances to change things were scarce for a common person. So how do things stand right now? We have 111 dollar billionaires (while in 1999 we had none), and, according to independent analysis, the ratio of income at the top decile point compared to the bottom one is 50:1. Despite some efforts of the government, the levels of corruption remain high. Corruption-related crime is, basically, a continuation of privatization processes. Some officials and businessmen, having appropriated state assets scot-free in the 90s, continue feeding off the state budget, and those who failed to get a piece of the pie during the privatization years have been making up for the lost time. A good example of effective anti-corruption measures is Singapore, where the plague of corruption was eradicated. An illustrative example given by the country’s government to 23 National Idea as a Driver of Economic Performance Russian visitors: your fight against corruption is successful if the president can put his own brother in jail for corruption, if necessary. Russian officials, as we all know, have each other’s backs – which nullifies the chances of success for any anti-corruption activities. From the first days of his presidency, to deter populist left-wingers, Putin declared that the results of privatization will not be renegotiated. At the same time, several people put forward weighted and well-thought proposals on how to resolve the ‘raw nerve of privatization’ issue. A number of researchers, including members of the Russian Academy of Sciences Lvov, Petrakov and Glazyev, developed a system of measures to mitigate the negative effects of privatization, based on the assumption that, economically, mass deprivatization (nationalization) is impossible. The assumption is right, not even because of the civil war threats from those who grabbed state assets, but because a nationalization would give rise to even more abuse of power by the state officials than the previous privatization. To a great extent, it will be possible due to the virtual absence of the necessary regulatory framework. However, leaving the situation as it is not an answer either: for moral reasons, but primarily because the Post-Soviet privatization hampers the economic growth of the country. To resolve this issue, Petrakov suggested implementing such measures as: 1. Simultaneous inventory of all the assets in the country and introducing a property tax based on the minimum efficiency of operation of the privatized property. 2. The economic relationships between the subsoil owner (the state) and the equipment owners in the mining industry must be based on agreements providing for normal profits in this sector (natural resource rent must be paid into the state budget). 3. The concept of ‘encumbered property’ must be inscribed into law and used to regulate the relationships between private proprietors and the society, on the premise that ownership implies responsibilities as well as rights, and the owners must use their property in not infringing the rights of others [8]. The liberal elite ignored these proposals. The matters of improvement of the democratic mechanisms and the state structure in Russia remain urgent and require a separate in-depth study. It is also important that we embrace the opinion of the late historian Eric Hobsbawm, who said that today’s complete triumph of capitalism and market economy is but a brief episode in the history of humanity [9]. Laying out a strategic plan of Russia’s development involves solving many problems (part of which were mentioned in this article). There is, however, another problem, which is hardly discussed, though it is at the core of the current situation. The problem in question is the apathy and passiveness of the Russian society. People got tired of making ends meets in the 90s, of the endless lies spat out by the ruling elite, of public opinion manipulations, rigged elections, and the general loss of perspective. Kindling the society’s initiative and mobilizing it to resolve the pressing problems is a task of great difficulty. The great sociologist Alexander Zinoviev predicted that, after the collapse of the USSR, Russia would be able to sort out the subsequent challenges in several decades at best – but more likely, it would take the whole XXI century. 24 Nikolay Leonidovich Pirogov Doctor of Economics, Full Professor, Research Advisor of “Center” research Institute Having outlined the ideological challenges of Russia’s development, Vladimir Putin assumed a lot of responsibility. We can only hope that the implementation of his plans won’t be postponed indefinitely, and that the new endeavors won’t dwindle into slogans adages about the power of love. References 1. Argumenty i Fakty, 2004. 2. General Nikolayev’s Documents (articles), Moscow: 1999. 25 3. I.B. Chubais. Russia in Search of Itself: Way Out of the Ideological Crisis. Moscow: 1998. 4. Literaturnaya Gazeta, 1997. 5. N.A. Berdyaev. The Destiny of Russia. Moscow: 1990. 6. J.E. Waks. National Idea in the USA, Russia and Israel. http://world.lib.ru/w/waks_j_e/nacidea.shtml 7. M.I. Veller. The Great Last Chance. St. Petersburg, 2006. 8. N. Petrakov. Expert, 2006. 9. M. Kantor. Expert, 2012. Theoretical Aspects of InnovationDriven Transformation in Modern Economic Systems A.N. Folomyev, Doctor of Economics, Full Professor at the Russian Presidential Academy of National Economy and Public Administration, Honored Economist of Russia I n 2008 to 2011, a majority of developed economies addressed implications of the economic downturn by using an innovative change approach, with a special focus on upgrading the technological platform of their economies. In Russia, the government also decided to adopt an innovation-based development approach as a necessary step to be taken . However, measures being developed and implemented to drive innovative changes in the national and regional economies have failed to bring about any considerable improvements in the key social and economic indicators. These efforts have been unable to reverse “a number of negative trends that are important for innovative development”, steps aimed at radical improvement of innovations focus and efficiency of large corporates have brought no viable results, and there is still lack of interaction between science and the business community. Furthermore, the low demand for innovations in the Russian economy persists. Indicators of innova- tions activity by Russian businesses lag considerably behind those of the world’s leading nations. In 2011, the share of companies engaged in technological innovations in the Russian economy stood at only 8.9% in industrial production, 9.0% in fuel and energy, 11.6% in manufacturing, 11.1% in telecommunications, and 7.9% in industries of computing and IT . For comparison, the level of innovations in the economy of many European nations (Germany, Belgium, Finland, Sweden, etc.) is several times as high. Experts, analysts and managers of different levels cite a number of reasons behind the current situation . However, in our opinion, the key rationale behind the low effectiveness of the steps being taken is the failure to take into account the complex systemic nature of the nation’s economy. National economy is a large and complex system. A large system is one that cannot be studied in its entirety using known scientific methods while main- A.N. Folomyev taining a detailed description of all its components. Consequently, the main ways of studying such systems is through decomposition (structuring and breaking them down by components to be studied on a standalone basis) and aggregation (enlargement, unification, and summing to obtain generalized total data and indicators). Thus, structuring is the first stage of a complex study of any economic system. Due to its complexity, the study of economic systems involves a variety of models, theories, and sometimes areas of sciences (cross-disciplinary studies). Economic systems have several levels of complexity: · structural complexity: large number of various components (subsystems) and elements with a variety of interconnections implemented through processes, and with a large number of hierarchy levels; · functional complexity: complexity of the system’s functions, variety of conditions, complicated transition from one state to another, high degree of uncertainty in meeting aims and objectives, and impact of the external environment on the system and vice versa; · difficulties in selecting behavior pattern in multi-alternative conditions, focus of the economic system, flexibility of its respond to impact from the external environment; · complex evolution: focus, consistency and irreversibility of changes, variety of evolutionary and explosive processes and the system’s development as a whole; · managerial complexity: variety of mechanisms, forms and methods to impact the system and its components, and a variety of potential effects resulting from managerial actions. At the moment, the level of all types of complexity in national economic systems is obviously growing due to: a) stronger globalization processes; b) changes in the volume and range of the needs of people and society; c) more complicated interaction between the system and the environment; d) rapid growth in data communication; e) larger scale of technological, managerial and financial processes; f) latest R&D processes; g) enhanced role of security of individuals and society at large. The most complex problem is interlinks within the system, its components and elements. First, interlinks exist among components, among components and elements, and within separate components of elements. Secondly, if the system’s idea is hierarchy-based, there is also a hierarchy of interlinks within the system. Thirdly, the operability of a system is defined as relations between parts and the whole and subsystems and the system in which the operability or actions of any part ensure the operability of the entire system, and vice versa. With regard to national and regional economic systems, there are grounds to state that interlinks between systems and subsystems are being built on a differentiated multi-level basis, and the priorities are the objectives of the system, implementation of its functions, and consistency of goals and aims of the system and its components. For example, national economy cannot switch over to an innovation path if there are no innovation changes to companies, corporations, See The Strategy for Innovative Development of the Russian Federation Through 2020. P. 2. Science, technologies and innovations in Russia: statistics digest / Editor in chief: L. E. Mindeli. Moscow, Institute for the Study of Science of the Russian Academy of Sciences, 2012. P. 62. See notes to report by E. S. Nabiullina “Priorities of Long-term Economic Development” at the 12th International Academic Conference on Matters of Economy and Science Evolution, Higher School of Economics, Moscow, April 3, 2012. 26 27 1 2 3 A.N. Folomyev Theoretical Aspects of Innovation-Driven Transformation in Modern Economic Systems clusters, and regions, and vice versa: innovative changes to the latter will be difficult if no institutional environment is in place across the entire national economy. That said, the importance of the whole should by all means prevail as compared to the importance of interlinked parts. The essence of an economic system can be best understood if its functions, aims and objectives, and properties are identified, along with internal and external factors that cause the system to emerge, operate, and change. It is important to understand the economics of these changes to be able to differentiate between predetermined transformations and subjective distortions. The functions of each system and its subsystems are interrelated and autonomous. At the same time, the functions of the system as a whole are the priority, while functions of its subsystems are more varied and specific. Functions define the structure, the basics of operations and evolution of systems. Extensive research into the essence and nature of national economies and their links to the lives of individuals has identified the following group of functions in national economies. I. Key functions are related to meeting the various constantly changing (and sometimes contradicting) needs of individuals and society. Individual needs are self-actualization, creativity, need for esteem and prestige, safety needs, physiological needs, including needs for food, housing, rest, physical evolution, clothing, clean air and water, and good environment. II. Functions of ensuring the production of various goods (products and services) and providing conditions for individuals to comfortably live in, differentiated by social groups. III. Functions of self-preservation and upgrade of the economic system. If these functions are not properly implemented, the system is invalid and gradually deteriorates (even until full destruction). In an economy, disruptions in the system’s functions are usually linked to three reasons: imbalances in the links between the environment and the economy, depletion of resources, and disruptions in the flow of products, energy and data among the system’s components as a result of disruptions in communication channels (bottlenecks, etc.) Being aware of the economic system’s functions is of fundamental importance to properly identify the aims and objectives of strategic development because an aim is a specific result (qualitative and quantitative) of function implementation in a specific period of time. The aims of the system and its subsystems may not be fully aligned due to differences in the interests and needs of groups, social strata, and society at large. Although strategic aims and objectives of an economic system and its subsystems are different, they cannot be at variance with each other. The overall aim of an economic system needs to be linked to its functions, otherwise there will be stagnation and crisis. But it is not only alignment with functions that acts as a criterion to decide whether the system’s strategic aims and objectives were properly chosen. Aims and objectives cannot be met irrespective of the system’s condition, initial factors and conditions, and period of Components are subsystems inside a system. 4 28 time. For the economic system to achieve its aims, the system needs to be “within the attainable area”. This means that the key parameters of the system and its environment need to achieve specified levels of quality and quantity. They are determined and calculated by analysts, forecasters, politicians, and managers. It requires high professionalism and extensive expertise in evolution and patterns of economic systems on the part of everyone involved in decision making. The understanding of an economy of any level as a systemic dynamically changing entity must be the basis for its transition to a qualitatively new level. This new level does not simply involve active R&D innovations – it is about new properties and abilities of the system to implement certain functions. The functions include: integrity, internal cohesion; environmental and economic sustainability; innovations; hierarchy; proportionality; ability for self-development; information; manageability; competitiveness; resource and energy efficiency. In other words, the new qualitative level of the economic system can only be measured by measuring changes in the properties above, which requires a fundamentally new set of tools and a mechanism for their measurement. The new quality of economic systems can be understood from the theory of their innovative development. By its structure, this theory is a framework that is differentiated across a number of areas while offering holistic knowledge on the effective strategy of any business system’s functioning and transformation provided that in its transition to each new level this system relies on the multi-industry set of R&D achievements. The basis for this theory is a set of fairly strong supported and grounded statements, assumptions, and notions, which together act as logical and methodology principles and rules. An important initial notion of the innovative development theory is the doctrine of objective upgrade factors that include both primary resource factors and secondary process factors. Secondary factors are the condition of using the primary ones, and the quantity and quality of each resource factor is the essential prerequisite for any process factor to effectively impact any production cycle. All these factors make up a system and are therefore interlinked; at the same time, each factor only has its own specific role and cannot be replaced by other factors. The number of these factors is predetermined by the nature of social reproduction. The resource factors are new equipment, systemic technologies, fundamentally upgraded labor resources, organizational and managerial resources, information, innovative entrepreneurship, intellectual resources, innovative investments. These are the objective conditions of production that by composition and proportion can be measured in terms of quality and quantity, and their impact on production processes can be forecasted and calculated. The formation and functioning of this set of factors is the core component of pre-production phase, which is essential in today’s production cycle. The system of factors affecting development is dynamic, with transformation abilities of each of the factors constantly changing. This basic notion is important because it gives an understanding of the quantity, quality and composition of resources that is needed to be introduced to production through the pre- 29 A.N. Folomyev Theoretical Aspects of Innovation-Driven Transformation in Modern Economic Systems production phase in order to yield the expected social and economic effects. As proven by science and further confirmed by best international and Russian practices, the key factors for any business system to grow today are innovative factors, including: a new type of systemic equipment, new technological networks, new organization of labor and production, new motivation system, entrepreneurship. Thus, these are the innovative components that combined are capable of transforming the production industry while upgrading productive facilities and encouraging people to make more extensive use of it. The priority use of the set of innovative factors in the economic growth of any business is in essence the transition to a qualitatively new level of evolution that gives it the most important benefits in a competitive environment: economic sustainability and competitiveness. The innovative type of development is fundamentally new due to a number of subjective factors. First, as a way of qualitative economic growth and production improvement it became possible after most resource factors grew into systemic structures (systems of machines; process chains and macrotechnology systems; systemic resource of personnel qualifications combining the skills of researcher, analyst, manager, worker, clerk, etc.). There is a transition of productive forces to a new level of progress marked by the active role played by the interdependencies among all the elements. Secondly, this type of development is based on considerable growth in the energy security of people’s lives as compared to the intensive development type. Thirdly, there is increased need for radical changes in targets to focus on the greater, more complex and ever changing needs of individuals, communities, and population groups. This is expressed in the increased interdependency among economic, environmental, social, spiritual and other needs, as well as in individuals’ requirements to the quality of products. I.e. there needs to be a considerable change in individuals’ interests and, consequently, the motives for their labor. Fourthly, there is a trend in the group of resource factors for them to be replaced by factors derived from a new variety of integrated knowledge from many areas of science. The innovative type of development of economic entities has three complex properties that are typical of it. 1. Innovative aims of activities and innovative results in each period of development as compared to the previous ones. Sometimes it involves building new niches in product markets and securing a monopolistic producer’s role in them, although for a short period of time. 2. Innovative means to achieve innovative aims, i.e. a constantly upgraded system platform of technologies. 3. Combination of internal and external conditions that can drive the innovative focus of production on a constant basis. These conditions include: regulatory basis for the economic entity to engage in innovations, dynamically upgraded structural and functional model, well-developed innovation management, constantly improved motivation tool, availability of the entire set of innovative resource factors, and well-developed ability of the system to integrate science, education, production and market. Typical of the innovative type of development are a number of objective economic 30 trends that are in place today and act as common patterns since they reflect the properties and sustainable interconnections that arise in the economic entity’s production process during its transition to innovations. These emerging trends and properties include: · enhanced integration of science, education, production, and market. In a market environment, the integration is disrupted from time to time while focusing on quantitative and qualitative alignment of all these areas for greater complexity of economic entities and greater volume and interaction of interdependencies among subsystems and elements. This trend is expressed in building and strengthening the corporate framework of the economy and in the emergence of innovative corporations as well as subsystems such as macrotechnology systems, innovations focused clusters, various inter-industry and interregional structures focused on R&D, production and finance, innovations and venture centers, etc. · greater innovation focus of investments. Affected by the cycle development, the said innovations focus sees downturns from time to time but in the long run it is clearly visible in the practice of transnational corporations and economies of most post-industrial countries. This trend is expressed not only in the greater share of investments in technology and innovations but also in the emergence of types of investments that are clearly focused on innovative production. In particular, this includes using venture capital, innovative leasing, and various types of intellectual property ; · improved consistent intellectualization of all types of labor, including physical, scientific, managerial, entrepreneurial, intermediary, etc. This trend is due to specifics of progress in today’s productive forces and increasingly complex technological platform of collective labor; · increased impact of the dominant type of development of economic systems of different levels. The type of developed of an economic system, especially on a macro, regional or corporate level, cannot be different from the one existing in most of its subsystems, although certain differences are possible. This means that, for example, a regional economy cannot be focused on innovations if most corporations and businesses in the region follow either the extensive or simple intensive development path . This trend becomes clear in the process of complication in corporate organization and functional models as businesses switch over to an innovative type of development by building internal clusters of small and middle-sized R&D and innovative entities and by developing long-term inter-industry and inter-regional ties with R&D centers The transition to an innovative type of development inevitably causes changes in all components of an economic system and thus enables an irreversible targeted process of logical transformation in the economy. Considerable changes affect the technological platform, organizational chart, infrastructure, resource base, mechanism for regulation and controls, management, motivation system, types of ownership, and all production processes, which move towards greater integrity, A. N. Folomyev, V. G. Revazov. Innovative Investment. St Petersburg, Nauka, 2001. This means intensification of labor not directly related to the use of fundamentally new resource factors. 7 Data by the Ginalmazzoloto institute. 5 6 31 A.N. Folomyev Theoretical Aspects of Innovation-Driven Transformation in Modern Economic Systems cohesion, and continuity. Usually there are fundamental changes in the economic system’s strategy, priority markets, savings vs. consumption balance, and pre-production vs. production stage balance as the production process is extended to other stages (distribution and industrial consumption), which contributes to a much higher cost of innovative product’s consumption while maintaining the cost of production unchanged or even reducing it. The innovative type of development transforms the variety of tactic and especially strategic aims of an economic system without fundamentally transforming them. The aims still include higher profits (income), greater competitiveness of the economy, its complex economic security and sustainability, social well-being, improved quality of life of people, and a number of others. However, the innovative development type considerably alters the focuses and means of achieving the objective aims of the economic system. This type of development contributes to a sharp increase in the difference between the price of input materials (market cost) and the market price of the resulting product. For example, 1g of rolled platinum with 99.998% purity and 0.25m (25*25mm) thickness costs approximately USD 80, which is more than 6 times above the cost of input platinum; and the cost of 1g of a single-crystal platinum disc with 99.999% purity is approximately USD 1,300, which is more than 100 times above the cost of input platinum . Under the innovative type of development, competitiveness of an economic system transforms from the ability and willingness to produce and sell competitive products in the market into a new complex property that makes the economy sustainable and contributes to its improved positions in the economic system of a higher level. When applied to macroeconomics, this means improved standing in the global community or in a regional association such as the EU. Economic sustainability of an economic system transforms from the limiting ability to preserve its key properties and condition in case of a certain external environment into a new complex property that characterizes its ability, willingness and need to strengthen its positions in higher-level economic systems. All these give grounds to conclude that an innovative economy generally grows into an entity with fundamentally new properties, effects of operations, and social and economic opportunities for individuals. Despite the objective predetermined nature of economic systems’ transition to the innovative type of development, this transition cannot be spontaneous. To drive this process, management, regulation, and stimulation mechanisms are important. Special tasks should be addressed by the government, in each case depending on the level of economy (company, large corporation, complex of businesses, region, industry, etc.). Economic theory and practice identify the following groups of tasks: a) coordination of activities of all economic agents to create the national innovation system; b) fostering of a business climate that would contribute to the development of R&D and innovations among Russian producers; c) stimulation of development and commercialization of the results of R&D and innovations; d) support for the integration of science, education, production and market; e) providing institutional conditions to create labor force with qualifications in line with 32 the current global level of productive forces; f) protection of intellectual property; g) analysis of global trends, monitoring of the national R&D and innovations environment, and constant adjustment of all components in the state policies in R&D and innovations; h) building comprehensive macroeconomic infrastructure to facilitate the operations of all economic agents and R&D processes; i) active support for export sales of domestic high-tech products; j) coordination of innovation development on the level of regions. Elements of the innovative development theory outlined in this article are a brief concept of the theory, offering a general understanding of its key interrelated components. The theory puts special emphasis on the high tech sectors and industries as being important for Russia’s economic development during the transition period. This view is supported by the innovative change experience of a number of nations. A considerable ever increasing impact of R&D and innovations factors on the economic performance of developed countries is not simply the result of all economic agents, in- cluding the state, paying more attention to the transforming capabilities of today’s science or adopting a greater focus on competitiveness, economic sustainability, national security, and the nation’s prominent position in the global community. It is also the result of a strategic transition of national economies to the innovative type of development based on establishing and effectively leveraging high-tech industries. To a great extent this is due to the increased market and economy transformation role played by complex industrial products that require heavy R&D efforts and the establishment of just as complex inter-industry technological links. This in turn leads to greater importance of interregional and international cooperation in R&D and innovations and contributes to the emergence and improvement of large cross-industry R&D corporate structures involved in high-tech R&D both nationally and internationally. Unbiased analysis of the current state of Russian economics shows that it continues evolving, even despite the challenging national environment. 33 The Place and Role of Private Property and Investment Protection Mechanisms in Modern Russian Economy Vladimir Ivanovich Avdiysky Head of the Risk Analysis and Economic Security Department, Financial University under the Government of the Russian Federation, Doctor of Law, Full Professor Abstract: The article analyses the reasons and nature of emerging economic threats at macro and micro levels in the Russian economy, emphasizing the issues of forming an effective system for monitoring economic dangers and threats; protecting private property for any criminal infringements; developing mitigation and prevention mechanisms for today’s everchanging risk factors, capable of impairing the national economic performance. L Keywords: national economic security, economic risks and threats, economic threat monitoring; protective, regulatory and preemptive functions of the economic threat prevention system. ooking at the evolution of Russian business over the past few decades, we can see that the corporate management mechanisms have become increasingly complicated. Practice shows that corporate management structures evolve in line with the country’s economic development, as well as with the evolution of 34 various aspects of its social and regulatory life. There is no denying that a company’s performance (regardless of its property type and capitalization) is largely influenced by a number of factors of uncertainty (both internal and external). These factors are constantly reflected in a wide range of dynamically changing threats and dangers, all of which are capable of damaging a company’s performance, security, competitiveness, etc. As preliminary analysis shows, however, apart from the objective and (to some extent) foreseeable risk factors, the majority of economic threats today emerge from within a company: in its subdivisions in the course of their operation. All of these threats are latent, but present the greatest danger, being the uncontrollable source of embezzlements, corporate fraud, corruption, etc. The financial losses incurred by the company as a result of them will negatively impact all business aspect, including operations, industrial safety and security, environmental footprint of the business, as well as auxiliary and support subdivisions’ activities. Vladimir Ivanovich Avdiysky Expert review of possible repercussions of these threats an dangers shows that the damage done to a company and it economic security is usually not limited only to the exact amount of money stolen or “kickback” received. Unscrupulous managers, taking advantage of the increasingly complex and branched structure of their company’s economic relations, deals and operations, develop specialized illegal mechanisms allowing them to conceal the factual damages caused to the company by carrying the losses forward, beyond the planning horizon. Unlike in the Soviet period, when “everything belonged to the people”, in the current the market economy established by the laws in force, any commercial structures (economic actors) must operate in the sole interests of their owners, with the money and assets contributed into their capital by the founders. The managers of these economic actors must do everything to use the property they were entrusted with in the most efficient way, to receive profit and increase the capital, protect the owners’ rights and safeguard the company’s property from any criminal trespass. In reality, however, a large number of today’s commercial organizations in Russia fail to provide adequate protection of their owners’ rights (including the rights of investors). Many commercial organizations are subjected to corporate raids, fraud or embezzlement every year. Some companies (usually the large ones) harbor off-the-books production operations, corporate corruption, etc. The aforementioned phenomena not only cause substantial damage to the owners (shareholders) of the business and its investors, but also undermine the company’s economic sustainability and competitiveness, deteriorate their investment case, which eventually erodes the economic security of the national economy as a whole. Practice shows that the main cause of this situation is the fact that currently, due to imperfect legislation, the available means of protecting the interests of business owners and investors are limited to security guard activities. And even those security guards, due to the nature of their functions, are not interested in protecting the rights of owners and investors. Nor are they liable for any damages cause to the said stakeholders through their neglect. The economic and legal analysis of typical fraud schemes shows that they thrive because companies lack well-defined economic security systems, which should enable timely identification and elimination of dangers and threats to the company and its competitiveness, as well as the causes of these threats. An economic security system must be aimed at conducting continual highly effective monitoring and prevention of threats and must involve the management at all levels (thus eliminating the gap between the owners’ interests and the interests of the management). The existing system of corporate management in some companies, while successfully supporting the direct functions of their subdivisions (e.g., providing financial sustainability, mitigating liquidity risks, enabling cash execution of the budget, limiting financial losses and supporting the company’s market cap growth), is still clearly not enough to ensure comprehensive economic security. Practice shows that an effective solution to the economic threats problem would have to be comprehensive rather than target particular subdivisions or different stages of business processes. 35 Vladimir Ivanovich Avdiysky The Place and Role of Private Property and Investment Protection Mechanisms in Modern Russian Economy The main reason for this is that using isolated tools for the analysis and management of certain economic threats will not help reveal any correlations (interdependence) between individual threats, or identify the positive or negative nature of these correlations. Only a comprehensive and integrated approach to threat assessment, embracing all the company’s operations, can provide a realistic and meaningful consolidated threat map. Moreover, it will give us an objective picture of the company’s internal and external environment, which, in its turn, will be the basis of timely and appropriate operating and strategic management decisions. In short, we could say that this system provides the management with concise information on the quality characteristics of the business, while also aiming to ensure timely identification of dangers and threats, so that decisions preventing the potential negative scenarios undermining the company’s economic security, stability and competitiveness could be made. To implement the concept below, as a preparatory stage prior to the creation of a system that would forecast, analyze and prevent economic threats and dangers, a complex study of the nature and specific features of a company’s business (including its major business processes) must be conducted. The current position of the company must be identified, including the regulatory framework it operates in. Based on the data received and the company’s strategic objectives of economic security improvement, a statement of work must be developed to ensure the construction of the security system. This will enable us to answer the questions critical for all levels of management: What environment does the company operate in? What are the external and internal factors affecting its performance? What is the impact of both positive and negative factors on its economic security? What indicators must be managed? etc. A detailed description of the main stages of development for the economic threat and danger prevention system must be reflected already in the the system’s design. The design of the company’s economic security system must be based on certain principles accounting for the nature of the company’s activities, its core operations, etc. For example, in the energy sector, as practice has shown, the threats and dangers not only depend on social and economic conditions and factors, but spawn new dangers and threats – a process called self-determination. It has four main forms. Form 1: actualized and not prevented dangers and threats generate related dangers and threats in a snowball progression, wherein some of the new threats will additionally exacerbate the existing ones. Form 2: the emergence of related threats and dangers catalyzes some previously dormant repercussions of the old ones, which might have unpredictable effects on the energy companies. Form 3: is actualized through public consciousness, wherein a concept of all-permissiveness and acceptance of crime in the energy market is born, due to the high latency of crime in the country. Form 4: is made possible due to terrorism reaching a whole new level: organized criminal groups take control of energy assets and use them as an important tool for molding the socioeconomic atmosphere in the country, including the crime in the sphere of energy generation and distribution. 36 The proposed approach enables us to define the structure of an economic security system for an energy company through its functions: protective, regulatory, preemptive (preventive), innovative, and social ones. Let us consider the said functions in more detail: The protective function: the system must account for the internal and external threats to an energy company’s operations. The performance of this function is closely connected to the formation and allocation of the company’s resources. Hence the three groups of security measures for an energy company’s assets: · creating a set of socioeconomic, technological and information resources necessary and sufficient to divert dangers and threats to the company and ensure its economic security; · protecting the energy company’s resources from unfeasible use, damage and other negative effects that may damage its assets; · protecting energy assets from harmful external criminal (including terrorist) threats. The regulatory function of the economic security system involves neutralizing threats and dangers and ensuring economic security through regulatory mechanisms of various economic levels: corporate, market and state regulation. Each of the regulatory mechanisms has its own functions, objects and actors, methods and tools. The market self-regulation mechanism is the basis component for neutralizing economic dangers and threats. An energy company balances its financials through tariffs. However, history shows that the market has limited capacity for optimal decision-making in the conditions of economic uncertainty. The market mechanism incorporates individual and group interests, while the state, as the promoter of national economic goals and objectives, needs to coordinate the interactions of the economic actors to achieve the balance of their interests at all levels (micromeso- and macroeconomic one). The state regulation varies from actions supplementing and reinforcing the market mechanism to certain cases of interference meant to achieve what the market fails to. Still, in doing so, the state has a way of swinging the economic and business risks for the market players back and forth. And this is where particular groups’ security may clash with the security of the national economy. The state, while neutralizing threats and enhancing the overall national economic security, can limit the rights and freedoms of certain businesses. In other words, the state, defending the interests and safety of some economic actors, may pose a certain threat for others. In this situation, new institutional risks may emerge due to the state’s ill-conceived actions, and the misbalanced economy will start failing. The preventive function of an energy company’s economic security system is aimed at anticipating critical situations in economic processes. This implies the development of socioeconomic, organizational and technical measures aimed at extinguishing the emergent threats and dangers and enhancing the security functions of the business. However, to develop and implement preventive measures, one needs full, accurate and timely information on the impending threats and dangers. The information function plays a vital role in information security. The internal and external signals may trigger timely (sometimes, emergency) measures eliminating economic 37 Vladimir Ivanovich Avdiysky The Place and Role of Private Property and Investment Protection Mechanisms in Modern Russian Economy and social tension. The volume and quality of the company’s information resources are especially important here. The right information can help identify major threats to the vital interests of citizens, the society and the state with due accuracy, which will allow us to ensure their security. In the basis of the information means and resources facilitating the preventive function lies a set of criteria and indicators. They are key to the correct diagnostic of the condition of an energy company’s assets, and to further adjustment of this condition through appropriate programs and measures. The innovative function of the economic security system implies the search for outof-the-box solutions for preventing any possible harm to the energy company. This function hinges on the compensatory potential of the company’s economic security system. This potential comes in two forms: the internal one, based on the self-mobilization of the company’s business resources, and the external one, generated through the state’s regulatory activities. The main role of this compensatory potential is preventing damages to the company, mitigating it and providing the compensation of expenses. This is achieved through a number of methods, techniques and tools aimed at improving the energy company’s performance and ensuring its sustainable business growth. The social function of the economic security system for an energy company is its ability to facilitate the mutual realization of the interests of economic actors and social groups, as well as meeting of the energy consumers’ needs as fully as possible in the current risk-rich environment. This function facilitates the improvement of the quality 38 of life for the local communities and guarantees their social and economic rights and freedoms. The assets of an energy company are under a certain set of objective threats from the social and natural environment at any given moment. But there are also socioeconomic dangers to be accounted for: unemployment, income gaps, crime of all sorts (from property-targeting offenses to life-threatening ones). Here, the task of the economic security system is to activate and develop the mechanisms of liquidation or mitigation of the said negative factors and their repercussions in the interests of the energy company’s owners. The interconnection between the aforementioned functions shapes the socioeconomic and institutional content of an energy company’s economic security system and defines the main parameters of its evolution. Typically, the development and implementation of an economic security system has three main stages: Stage 1 – assessment of the current condition of the company’s economic security system; development of the schedule of further work; Stage 2 – development (amendment or review) of the regulatory framework regulating the activities ensuring the economic security of an energy company. When applicable, a third stage can be added: implementation of any necessary changes to the operations of the company’s security specialists. During Stage 1, the working group will need to research and analyze (at least): · the regulations (descriptions) for the core business processes of the energy company; · the existing internal documents regulating the activities of the company’s security department (if there is one). The deliverable of Stage 1 is a schedule of further work specifying particular dates of the activities. At Stage 2, the following work is to be done: · analysis of executive orders regulating the allocation of powers between the deputies of the company’s CEO; · analysis of the regulations on the key structural subdivisions of the company; · analysis of the regulations (rules, standards) concerning procurement, tender procedures, etc.; · comparative analysis of the historical performance data; · preparation of a list of the key dangers and threats to the economic security of the energy company’s assets; · formulation of the aims, objectives and functions of the company’s economic security system; · preparation of proposals on the roles of the key corporate subdivisions in the economic security activities at all the stages (prevention, identification, elimination or mitigation of the consequences, preemption of threats, etc.); · development of the structure of the security department and substantiation; · description of the processes of the economic security system as an ancillary business process facilitating the core operations; · development of the security system’s performance KPIs; · distribution of the functions коtween the security subdivisions of various levels of the company (managing company – regional level – subsidiaries and affiliates – local offices); At this stage, the results are: security audit report on the company’s facilities; report on the main threats and dangers to them; expert assessment of the performance of the existing security system, the adequacy of its powers and resources; report on the trends in the security levels of critical facilities and other structures with regard to internal and external threats. Based on the audit results, a matrix of risks and threats for the key elements and stages of energy production and functional activities of the company’s commercial and business activities. The deliverables of Stage 2: · a concept of the economic security system, including: · organizational structure of the security department; · accountability (participation) matrices for the structural subdivisions of the energy company within the framework of the economic security function; · systems for the monitoring, analysis, notification and reporting on the functioning of the economic security system, for all levels, including subsidiaries and affiliates and local offices; · KPIs of the economic security system; · model regulations on the subdivisions of the regional economic security services of the company (managing company, regional level, subsidiaries and affiliates, local offices); · a plan for change implementation aimed at improving the economic security system. Depending on their priority level and completeness, the appendices to the concept can be published as separate documents. The model regulations on the energy company’s security department are to be extended to a set of documents including: а) the security department regulations proper; 39 el n as tive the me ty’s lity ent. ills, the hip most the rier my nces ng) ion the the This tive and vely ons They As a Vladimir Ivanovich Avdiysky The Place and Role of Private Property and Investment Protection Mechanisms in Modern Russian Economy b) regulations on the physical safeguarding and engineering and technical protection of the company’s facilities (breakdown by elements: offices, production facilities, storage facilities, commercial facilities, etc.); c) regulations on the information security of the energy company; d) regulations on the access control (between the facilities and within them); e) appendices to the employee manuals (for managers, associates and engineering staff), based on the organizational structure, the functions of each employee category and their interactions in business processes; f) sections on economic security for the internal code of conduct for the company’s key structures; g) optimal interaction model of the HR and security departments for background check procedures at the hiring stage, and staff loyalty control algorithms, published in the form of manuals; h) staffing structure of the security system, by element, and employee manuals for each category of employees (head of the security system, department heads, associates, security guards, control agents, etc.), including: · structure of activities for providing personal security of guarded officials; · structure of activities for providing physical security of the company’s facilities; · structure of activities ensuring engineering and technical security of the facilities; · structure of activities for providing information security; · structure of activities for providing market intelligence; · structure of activities for providing the security of the economic security system. i) preparation and organization of train- ings for the security personnel on their main functional activities (according to a separately developed plan); j) development and publishing of security procedures and manuals for the key stages and elements of business processes, including: · contingency and emergency action plans for the staff; · action scenarios for employees during audits conducted by regulatory and law-enforcement authorities; · manuals on safeguarding the company’s cash and property at its facilities; · instructions on handling confidential information and documents containing proprietary and insider information; · internal investigation instructions in case of damage or loss of the company’s property or cash; · manuals on the security personnel hiring, allocation and training; · proposals on amending (when applicable) the company’s charter, collective agreement, individual employment contracts, and regulations on the structural subdivisions. As Stage 3 could prove to be complicated and time-consuming, it should be carried out according to a separate work schedule. At this stage, a set of measures facilitating evolutional changes must be realized, and the work done at Stage 2 must be elaborated in more detail and further implemented. The aforementioned algorithm for designing an economic security system was formulated based on the analysis of energy companies’ operation, and has been tested in practice. At the current stage of the economy’s development, the security function becomes multifaceted and cannot be limited to physical protection (which we, unfortunately, see 40 in reality). It is common for companies to neglect information security, trade secret protection, and fighting industrial espionage. The very structure of corporate security systems requires a complex approach as well, based on the nature and environment of the company’s operations, to single out certain aspects of the company’s activities requiring a security component. These aspects include, among others, security of facilities, personal security of the CEO and employees; protection of cash and property from theft and embezzlement; information security and trade secret protection; fighting corporate fraud, corruption, and controlling the loyalty of the employees to the corporate interests; preventing corporate raids, etc. All the aforesaid shows that, at the current stage of the country’s development, in view of the production and commercial relationships between economic actors becoming increasingly complicated, in view of Russia’s accession to the WTO and the globalization processes, to protect the interest of energy companies’ owners and investor, we need to develop and implement a single modern system of economic security based on stateapproved standards. Therefore, to protect the owners’ (and investors’) interests, while adhering to international security standards, it is advisable to prioritize a complex of organizational and practical activities aimed at the development of a state-wide concept of private property protection, at improving the appropriate regulatory framework, and establishing a new, modern innovative profession: economic security specialist. 41 Formation of a Sociomarket Model of Management of the Russian Housing and Utilities Complex Vladimir Mikhailovich Yakovlev, Doctor of Economics, Full Professor, Head of the laboratory “Strategic Management of the National Economic Development” at the Russian Presidential Academy of National Economy and Public Administration Igor Petrovich Lebedinets, Doctor of Economics, Full Professor at the Russian Presidential Academy of National Economy and Public Administration The article examines topical issues of the modernization and improvement of the management mechanisms in the Russian housing and utilities complex at the municipal level. The authors identify the key challenges and prospects of its development, proposing an innovative model for managing the housing and utilities sector at the municipal level. Key terms: housing and utilities complex (HUC), housing and utilities services (HUS), public association of HUC asset owners, managing nonprofit organization, sociomarket management model, economic tools for managing the HUC. T he current focus on cultivating a ‘civilized’ market environment in Russia determines the need for creating highly developed market mechanisms in all the sectors of the national economy. However, the process has been unraveling unevenly in different sectors and regions, which has been stall- 42 ing the economy’s growth and hampering any efforts at improving the quality of life in the country. These issues have been the most apparent in the Russian housing and utilities complex (HUC), where the key obstacle to building market relationships is the social (and, vicariously, political) significance of the sector. Ever since Russia was rerailed onto the free market track, the inadequacies of the HUC management system have been widely criticized by the public and discussed at all the government levels. And yet to this day, the media keep reporting new lapses in the HUC performance and management in several regions and municipalities: central heating, power or water outages in residential buildings, gas leaks and explosions, and poor performance of emergency response and maintenance services. As reasons for this, the administrations of municipalities and housing complex organizations keep citing chronic underfinancing, di- Vladimir Mikhailovich Yakovlev, Igor Petrovich Lebedinets lapidation of their assets, infrastructure and maintenance machines they inherited from the USSR economy. The HUC fixed assets: buildings and constructions; machinery and equipment; materials; infrastructure: water intake and removal structures, heat, water, gas and power lines; municipal roads, land plots, yards etc. – by some estimates, in different regions account for 30 to 40% of all the fixed assets of the country’s economic complex. And their depreciation rate, varying indifferent regions, starts at 60%, which implies they have little productivity left in them. The pressing need to resolve the issues of the HUC is also to a great extent spurred by the malfunctions of the new HUC management systems in the market environment. In a number of regions, the Soviet ‘administrative and command’ methods are still heavily emphasized. So, despite the considerable federal and regional budget allocations to the HUC, the quality of the housing and utility services leaves much to be desired. The goal of building market relationships in the HUC demands full payment of the services from end-users. On the other hand, the pricing won’t be viable due to the high degree of monopolization in the HUC subsectors (on the back of uncurbed tariff increases, these natural monopolies would thrive even at low payment collection rates), the financial unviability new legal forms of private HUC servicing organizations (housing co-operatives, limited liability companies etc.), and a high level of costs and above-limit resource losses. All of the above contributes to keeping the HUC behind other sectors of the Russian economy. Given the circumstances, it is plain to see why the HUC modernization attempts have been slow in implementation in many regions of Russia, and the continued depreciation of the tangible assets impairs their productivity, which directly impairs the quality and sustainability of the housing and utility services. The often failing infrastructure requires additional expenditures, in particular for using the resources of the Ministry for Affairs for Civil Defense, Emergencies and Elimination of Consequences of Natural Disasters (which are already stretched thin). Many experts share the public view of the HUC as inadequate to the current needs of the population. And to think that in the developed economies the HUC is considered a profitable sector! The current priorities in the sphere of the HUC reform and modernization, as set out by President Putin, are the following: · give a clear economic justification for the HUC tariffs; · develop an effective market-compatible model of the HUC management; · establish public forms of control in the HUC, involving public organizations and managing councils for condominiums; · eliminate economically malignant management mechanisms, including corruption, in this sector of paramount importance for the Russian citizens’ quality of life. The Russian Government has been taking certain measures to improve the management mechanisms in the HUC under the emergent market conditions ever since their inception. However, these measures have not been comprehensive and failed to resolve the issues at hand. A comprehensive approach to the aforementioned problems was developed by a group of researchers at the Russian Presidential Academy of National Economy and Public Admin- 43 Vladimir Mikhailovich Yakovlev, Igor Petrovich Lebedinets Formation of a Sociomarket Model of Management of the Russian Housing and Utilities Complex istration in collaboration with several policymakers and experts from a number of Russian regions. As a result, the group formulated the innovative program “System of Corporate Management of the Municipal Housing and Utility Complexes Aimed at Improving the Quality of Life of the Local Communities” (“the Program”). The target level for forming a system of the HUC corporate management was identified as municipal, since, under the current Russian regulations, the municipalities are practically fully responsible for providing the vital services to the population, the most urgent among which are the HUC services. The Program contains a methodology and an algorithm of economically feasible tariff formation, accounting for all justifiable costs, the status quo of the HUC capacities, the financial position of its production organizations, and the capacity of the population to pay for the HUC services. A number of unfeasible (excessive) costs were also identified and marked for elimination. These costs currently exist due to the irrational decentralization of the fixed HUC assets during the rushed privatization, misallocation of the users’ payments, or due to the arbitrary actions of the owners and managers of assets. The Program is based on the principle of transitioning from the administrative management style to the economic management mechanisms conducive to fostering market relationships in the sector – a task previously made difficult by the high social significance of the HUC, often causing complications up to public protests. A new management structure is proposed, based on a proven organizational and economic HUC management model suitable for the new organizational, regulatory and economic environment: 1. Public organization “Effective Owners of Municipal Housing and Utility Complexes”, acting as the source of social procurement of the HUC services and controlling their provision. The Program provides that practically all the citizens of a municipal unit participate in their public organization elected representatives, who will be able to influence the development and modernization of the local HUC. 2. Sole HUC Managing Organization in the legal form of a noncommercial partnership – the general contractor distributing the procurement order between the service providers, arranging the financing and control of the order fulfillment. (Previously, any HUC service provider was called a managing company, even if they were not capable of these umbrella functions). The noncommercial partnership was chosen as a legal form because it can only conduct commercial activities conducive to its constitutional aims. The development of market relationships is carried out with the support of the public organization, directly at the service providers’ level. This management system forms an effective structure of providers, rendering housing and utility services to the public organization, sole managing company and the condominium managing councils, which creates a new system of economic relations within municipalities, where: · The residents’ payments for the housing and utility services are to be considered as targeted investments into social procurement, considering the concentration and the use of money for modernization and major repairs. 44 These investment contributions are concentrated on the investment account of the condominium, and their use is strictly targeted. · Excess costs are eliminated. The decentralization of the housing and utility payment flows and misallocation of these means to pilot projects create cost overruns of more than 20%. · The economic, technical, social and economic tasks of centralized planning of social procurement order from the municipal unit are fulfilled; as well as the tasks of uninterrupted supply, attracting investments, development of self-financing, financial support of the HUC organizations and disadvantaged population groups. While fulfilling these tasks, the system also aims to avoid the mistakes made during the Russian ‘blitz’ privatization. This process automatically triggered the decentralization of the HUC fixed assets (boiler plants, heat lines, water intake facilities, etc.) and cash flows involved in the creation and provision of the HUC services, bringing about a hike in the service providers’ tariffs. The tariffs were additionally boosted by the fact that all this was happening in a market with firmly built-in natural monopolies and a critical degree of depreciation of the fixed assets (60-80%). The Program aims to resolve these issues and reconcile the economic interests of all the players based on precise calculation of objective costs, factoring in the need to help production and service organizations overcome their existing problems using the joint assets of the public organization and the sole management company. The effective existing or newly established organizations will have incentives to perform well in the new HUC management system. The implementation of the system will help resolve the serious issues of resource saving, tariff formation, and the overhaul problems: · resources will be saved through consistent implementation of new metering systems, using proper technological solutions; · tariff formation will be done based on auditors’ calculations of real costs of the natural monopolies and service providers conducted by the sole managing organization using through-type technological reporting, monitoring of the systems’ performance, and joint aggregate accounting; · the overhaul of the assets is to be funded by concentrated targeted cash flows formed by the new system at the municipal level. These measures are implemented under an economically and legally feasible condominium management agreement, prepared as part of the Program and accounting for the new market reality. Within the framework of the Program, the regulations on the implementation of the “Comprehensive Automated HUC Management System Using the Electronic Social Card” were drafted. The electronic social card will be introduced in Russia for the first time, as part of the HUC corporate management system and overall municipal economy management systems. As a result, the local residents will be able to use a convenient payment system, and timely or even advance payment of the housing and utilities bills will be encouraged through bonuses assigned for it, which should increase the local communities’ involvement in the HUC processes. The socioeconomic transformations brought about bу corporate management system facilitate the emergence of a modern stratum of efficient residential property owners, 45 Vladimir Mikhailovich Yakovlev, Igor Petrovich Lebedinets Formation of a Sociomarket Model of Management of the Russian Housing and Utilities Complex as one of the prerequisites of market relationships formation. The broad introduction of the Program’s measures into everyday operations of the municipal HUCs is essential because the privatization of residential property in Russia was only one of the conditions required for the said owners’ class to emerge, at the same time depriving them of their lawful economic leverage in the process of long-term property management (modernization of the assets, such as boiler plants, heat lines, water intake facilities etc.) and their share of profits from the use of these assets. The Program also provides for forming innovative resources to be used for extra-budgetary HUC modernization. The housing and utility payments from the residents are further augmented by their free money, since an approved commercial bank appointed for this purpose, for the first time since the inception of market relations in Russia, will focus on funding local measures aimed at providing the essential housing and utility services to the population. The sourcing of large-scale funds from the residents will be possible because the local communities should be willing to invest their free cash in the operations of their local municipal banks supporting the municipal infrastructure for the benefit of the depositors themselves and of their children and grandchildren in the long term, thus developing and enhancing the local quality of life. The branches of commercial banks (mostly headquartered in Moscow) do not prioritize the development of the Russian regions and municipalities where they are located. A local communal bank of a Federal constituent entity and its municipal branches, on the con- trary, aim primarily to provide systemic cash and settlement services to the HUC players, accumulate and allocate cash flows and discount them in the real economic circulation (including the cash flows from the counterparties of the other sector of the regional economy). The new corporate management system will also engage the money of the new owners seeking to benefit from the HUC assets in the long term. The new owners or long-term lessees of enterprises should be motivated (and contractually bound) to invest their money in the repairs, remodeling and modernization of the building, equipment and infrastructure. These internal investments will be made through the consolidated accounting of the managing company, in the form of individual loans, personal savings of the managers acquiring the assets in their property, and possibly their families involved in the operations of the HUC assets. An additional source of funding could be issuing and effectively floating regional (municipal) securities. The securities may be backed with the pledge fund “HUC Corporation” (consisting of tangible and intangible assets of the HUC companies, accounts payable and receivable, and other assets of the respective constituent entity of the Russian Federation and its municipalities included in the HUC funds turnover cycle). The purchasing power of these securities is supported through the option of availization by large commercial banks to attract foreign investors interested in the presence in the region, as well as through their rational placement (purchase by partners of HUC companies) and market circulation of the securities (practice shows that they present the most interest to local market leaders). 46 The investment resources can be attracted, since they are secured by the HUC pledge fund comprised of actual economically evaluated tangible and intangible HUC and municipal assets. The HUC corporate management system proposed for wide implementation in Russia will boost the performance of the federal-, regional- and municipal-level HUCs. The HUC will thus gradually transition to extrabudgetary funding, which will be the main engine of market development and economic growth in the regions. This comprehensive approach facilitates economically feasible tariff formation in the HUC, as well tariff stabilization and lowering. Only this approach will enable full compensation of HUC costs with economically feasible tariffs. Some meaningful and predictable results of the Program implementation: formations of economically feasible HUC tariffs in municipalities; stabilization of HUC tariffs and potential for tariff privileges for the disadvantages population groups; reinforcement of motivation of to provide quality and timely HUC services by creating a system of responsible actors: public organization, managing companies and condominium councils; decrease in budget spending through extrabudgetary funding of the HUC; increase of tax proceeds to the budgets of all levels on the back of growing turnover in the real and banking sectors; prevention of mass bankruptcy of the HUC companies in the toughening competitive enviroment; transformation of servicing organizations and other HUC companies into market-com- patible business forms (subject to socially and economically justifies limitations); choosing servicing companies through fair tenders in cooperation with market economy structures (commercial banks, insurance and investment companies), and companies of other industries facilitating the work of resource-saving systems, operating control and instrumental metering, reclamation, inspections and quality control; increasing cash flows and concentrating investments in the HUC at the municipal level; expanding gross regional product and household incomes; supporting household budgets through effective management of benefits, aid grants and subsidies; implementing targeted social aid programs; fostering SMEs by forming a functioning and competitive service market, and creating more jobs; boosting the HUC liquidity levels by injecting new financial assets into it; ensuring transparency of the “through” reporting of owners’ equity and the allocation of the residents’ payments and investments; controlling merchandise and cash flows through local public organizations in the interests of the local community, to prevent corruption in the HUC and municipal economies; developing companies in related sectors (construction, energy, food) in connection with the HUC development, based on social demand; fostering market mechanisms in the HUC, leveraging the potential of profits and assets capitalization through the formation of local investment and pledge funds, security issues, 47 Formation of a Sociomarket Model of Management of the Russian Housing and Utilities Complex and measures aimed at raising the investment attractiveness of HUC projects; leveraging the potential of consumer cooperation mechanisms; transitioning from the system of grants and benefits (unlawful and inefficient in the free market environment) to socially and economically feasible approaches to target subsidizing of disadvantages households; minimizing sociopolitical protests of the population, etc. The Program of the implementation of the HUC corporate management system provides for 12 degrees of economic, legal and social security to ensure the targeted use of funds (housing and utility payments and attracted free cash of the local residents). The implementation of the Program facilitates one of the national priorities — providing every citizen with opportunities for eco- nomic and social self-actualization. And this process must involve every resident, every household, and every residential building. The Program has been reviewed by and deposited with the Russian Authors Society. The State Duma’s Council of Federations assigned it the status of statewide importance and instructed the Government on its implementation. It must also be noted that, in order to expedite the attainment of high life quality standards required for Russia’s accession to the WTO, the housing and utility complexes of Russian cities and towns will require substantial foreign investment. To that end, the Program envisions an economic security system, which will fully protect the rights of foreign investors. 48 Voluntary Certification of Transportation and Logistic Services as an Essential Stage in the Development of Logistics O.D. Protsenko Doctor of Economics, Full Professor, Director of the Institute of Management and Marketing at the Russian Presidential Academy of National Economy and Public Administration, G.V. Zubakov PhD in Economics, Full Professor, Director of the International Logistics Club T he debate on the need to certify transportation and logistics services has been going on in the Russian industry for years. Opponents of certification cite overregulation as the biggest con, conceding to establish voluntary certification within non-profit industrial groups. Its proponents, who are numerous in the transport industry, maintain that certification will help increase the efficiency of logistics, especially after the introduction of e-document workflow. This last aspect comes to the fore, given the rigorous competitive pressure that the Russian logistics professionals have been feeling from their foreign counterparts. The globalization trends and Russia’s accession to the WTO must be taken into consideration here. With proposals on the formation of the Eurasian Economic Union, and the expansion of the EU, new forms of cooperation, integration and competition spring to life, both in global foreign trade and in the trade between partner states. The transport and logistics segment has also been seeing an increased integration of transportation and freight 49 forwarding services and the emergence of brand new outsourcing schemes and services, primarily due to the development of global information and communications technologies. New forms of agency and intermediary services appeared, incorporating the whole complex of transportation and freight forwarding functions and integrating them with highly efficient processes of comprehensive logistics chain management for supply and distribution to optimize the whole supply chain. This determined the need for new actors on the market, providing integrated services through multiple subcontractors to cover all the needs of their clients. These integrators became known as ‘logistics operators’, or ‘logistics providers’. Researchers have developed a classification of logistics providers and their services: 1PL (First Party Logistics) providers – basic standalone option, when all the operations are done by the freight owner; 2PL – companies rendering transportation and warehousing services; O.D. Protsenko G.V. Zubakov Voluntary Certification of Transportation and Logistic Services as an Essential Stage in the Development of Logistics 3PL – operators of comprehensive (full-cycle) logistics services; 4PL providers – systemic integrators; and 5PL providers – virtual integrators of logistics services. The new forms, though clearly encompassing the already existing transportation and forwarding functions, are substantially different in the scope of their operations. The classic definition of logistics is a science of optimizing flows: physical goods, financial flow, document flow and information flow. Therefore, any logistics operator needs to organize these flows. Integration of services allows them to cut costs and efficiently deliver full-cycle services to the client. This approach dictates a brand new vision of competition on the transportation and logistics market. The comprehensiveness of logistics companies’ services can be viewed from another angle: from the standpoint of efficiency with which the operator managers its business processes, the completeness of the information on the status of the flows provided to the client, and the amounts of the operator’s gross costs. At the same time, the logistics industry has developed absolutely new quality criteria as well. One of the essential parameters is the safety and security of transportation. It is, essentially, a complex organizational and technological criterion involving a wide array of operations ensuring the ‘informativeness’ of all the transportation and logistics elements. This includes incident prevention measures, management of risks in their wide definition and their implications both for the operator’s and the client’s businesses. The new quality standards include environmental friendliness of the business, resource-saving, and occupational safety. Some operators provide financial flow management services in the transportation and logistics of foreign and mutual trade (within regional unions), which deserve special attention. These services are muchin-demand, as shown by over two decades of efforts to implement systems for online payment of customs duties, e-warranties, online insurance, and fruitless attempts to set up settlement systems in several segments of transport logistics. In considering modern technologies used by logistics operators, we need to note a very topical issue of organizing effective paperless interaction between operators and government authorities supporting and supervising transportation and logistics processes. Paperless interaction is important due to globalization processes. But apart from that, it’s because the B2B-B2G link of the supply chain management harbors the biggest cost-cutting opportunities available. The UN Center for Trade Facilitation and Electronic Business (UN/CEFACT) in its Guidelines on Establishing a Single Window to Enhance the Efficient Exchange of Information between Trade and Government, urges organizations to use standardized approaches to transportation management and information processing. Standards imply model formats and protocols of digital information exchange, supervised and supported by government agencies, as well as international and national industry groups. And the Russian logistics industry has been lagging behind its foreign counterparts considerably in this essential segment. Government agencies basically washed their hands of any regulatory or financial support of the business community’s initiatives, while their own imitative ones have not been 50 successful, due to the obvious differences between their own objectives and those of logistics companies. Today, it is plain to see that, given the declared aims and functions of all the existing government agencies, none of them is really interested in effectively routing logistics flows through national transport corridors. The aforementioned problems will only be exacerbateв by the pending integration between the mutual trade within the Customs Union and the future Eurasian Economic Union. This is probably why the ECE pays so much attention to the Single Window principles, regarding them as the ideological foundation of the future Integrated Information System for Mutual and Foreign Trade (IISMFT). The impossibility of implementing Single Window in the modern transportation and logistics systems, the government’s numerous attempts to ‘storm’ this height (the Interdepartmental Integrated Automated Information System project!) are direct consequences of the lack of statutory industry standards on the processing and transfer of information on logistical processes in trade. The fact that Russia is missing a stateenforced system of certification for transport and logistics, as well as freight forwarding services, has clearly left the Russian transport industry behind its global counterparts. Foreign trade freight flows go where logistic services are more transparent, reliable and of higher quality. This is exactly why much of sea cargo passes around Russian sea ports, and the aggregate cargo turnover of all the Russian airports is lower than that of one standard Germen air hub. Based on the aforesaid, it is clear that pilot projects on logistics services certification are essential for companies who would like to claim the status of logistics operators. One such pilot project is being developed for Russia’s undisputed air cargo logistics leader, Sheremetyevo-Cargo JSC. In its market segment, this company positions itself as a 4PL provider, handling flights of the Russian Aeroflot, as well as over 20 foreign airlines. Absolutely all of its business processes are organized and controlled using state-of-theart remote information technologies. The company has implemented its own corporate standards in line with global practices and the recommendations issued by the IATA/FIATA, and the provisions of the Russian legislation. International Logistics Club also recommends the Sheremetyevo International Terminal as a basis for a pilot project. Therein lays the answer to the question: why make services a subject of voluntary certification? Services, and not resources, or personnel, or documents, or jobs, etc. It is the description of the services rendered by an operator, drafted in accordance with logistics methodology and standards accounting for correlations between all the logistics flows, that will allow us to define and harmonize the standards of financial flows and technical documentation processing, standards of information exchange and operational processes. Certification must not and will not substitute the existing state and international industry licenses, certificates and standards. The presence of a certificate for servicing mail and cargos at the airport for domestic and international flights issued by the Federal Air Transport Agency, or having a record in the registry of temporary storage warehouses and customs carriers supported by the federal Customs Service, only mean 51 Voluntary Certification of Transportation and Logistic Services as an Essential Stage in the Development of Logistics that the certification methodology needs to flexibly integrate both into a single system. The standards of ground processing for air cargos inspected by the IATA commissions, the standards of the FIATA (whose member is Sheremetyevo-Cargo), as well as hazardous cargo processing standards, aviation security standards, ad dozens of other standards need to be integrated. The information base used for managing a company’s operations can be of any kind – most importantly, it must facilitate seamless development of internal corporate services, as well as integration into the industry environment, paperless interaction with the information systems of other companies, the airport, freight forwarders and agents, and various IT systems of state agencies. It is definitely crucial here to provide interoperability with the Single Window system, whose pilot prototype has been implemented in information exchange services such as ‘e-freight’, or preliminary information of customs and border authorities, within a single air cargo terminal. The International Logistics Club experts hope that further certification efforts will Russian logistics companies to develop and implement new technological solutions on paperless information exchange not only with partners within foreign and mutual trade supply chains, but also with numerous federal agencies. A similar project on the certification of transportation and logistics services has recently been launched in Ukraine. Innovation Project Management Based on Economic Security Standards Vyacheslav M. Bezdenezhnykh, Doctor of Economics, Full Professor Head of the Risk Analysis and Economic Security Department of the Financial University under the Government of the Russian Federation Summary: Although innovations management, along with urgent regulatory and protection measures aimed at fostering the Russian economy’s transition to the path of innovations in a crisis environment, is a priority on today’s agenda, there is still no methodology support in terms of universal standards in economic security, project and risk management. The article looks into ensuring the economic security of businesses in a recession environment through innovative risk management standards. References 1. O.D. Protsenko, I.O. Protsenko. Logistics and Supply Chain Management: a Future Vision. – Delo, 2012. 2. V.V. Scherbakov et al. Introduction to Logistics. – St. Petersburg: Piter, 2009. – 432 pages. G 52 Key words: innovation projects, uncertainty, risk management, economic security and innovation management standards. lobal standards and methodology of economic security, enterprise risk management (ERM) and project (innovation) management based on risk management have always been focused on the Western business environment, i.e. conditions with an established tool to manage demand for innovations that help drive improvement technologies, while threats, dangers and crisis situations were only 53 handled on the level of separate project risks. Even today, Western literature still studies innovation processes on a company level, without taking into account any cyclicality, an approach that is fundamentally different that of Russian economists. This applies to Western national and international standards in economic security, innovations, risk management, and other management standards. Factoring in the crisis stage or cycle requires a special approach to developing and applying standards due to the structural deterioration in innovations activity, especially immediately before a downturn (recession) and crisis: basic innovations shrink and cease to exist; improvement innovations are increasingly small and less effective; there is a large number of pseudoinnovations aimed at partial improvement and extension of the useful life of a thoroughly outdated system that requires a radical change. Economists give mixed assessments of Russia’s anti-crisis and innovation potential. There is a widespread one-sided approach used by a number of Western authors in assessing Russia’s science Vyacheslav M. Bezdenezhnykh Innovation Project Management Based on Economic Security Standards and technologies. These authors cite the ineffectiveness of the Soviet R&D sector and describe the implications it had for today’s developed market. At the same time, it is common knowledge that, in contrast to nations that lagged behind the West in terms of development, the USSR was the global leader. In particular, it was a leader in developing project management approaches. Talking about project and innovation management, it is worth mentioning Leonid Kantorovich, who developed methods of organizing and planning the production process [1]. In his works, he was materially ahead of Tjalling Charles Koopmans [17], who won the Nobel Prize together with Kantorovich in 1975. Methods based on sequenced graphs, systems of managing strategic indicators, theory of inventive problem solving (TRIZ), prototype of a linear innovation model – all these laid the basis for an effective system of interaction among innovations, science, mass production of new technology, and its prompt practical use (most effective in the military and defense sector, where the real demand for innovations was generated by the state). “Socialist competitions”, cost accounting (reduced and non-adjusted as it might have been), social development programs, some of the world’s best education programs for schools and universities – all these were created in the USSR. For the economy that existed at the time, there was a system for the creation and implementation of R&D-based on fundamental science and applied research by industry-related research institutes and universities, which was fairly effective. This is supported by major global projects in the power sector, machine engineering, chemistry, medicine, and space. The lack of real technological competition for better quality was offset (to some extent) by the administrative norms of the equipment introduction for virtually all enterprises in the country. The early 1990s transition to a new type of economy destroyed the existing system and mechanisms but created nothing new, even though this was not the only transformation scenario possible. It would be reasonable to agree with some of the conclusions made in the report of the Russian Academy of Sciences titled “Transition to Market Relations and Economic Downturn: Changes without Moving to Market”. The authors point out that the changes have been numerous, saying that “the Russian Government has been, and remains, highly active in reforming the science and technology sector, and has drafted numerous concepts, decrees, resolutions and amendments to laws. Furthermore, the Russian Government created venture funds, ‘science cities’, centers for innovative technologies, science parks, technology platforms, business incubators, and many other organizational forms and mechanisms aimed at… commercializing technologies and revitalizing the science and technology sector.” [2] However, these measures receive a fairly low (but fair) assessment of their effectiveness: “There are two key priorities in the actions taken by the Russian Government,” experts of the Organization for Economic Cooperation and Development (OECD) say. “The first is the development of strategies without respective tactics, i.e. formulating major non-binding general statements on the policies in a specific area. The second is the development of tactics with no underlying strategies: generating a large number of micromeasures, which do not add up to an integral strategy.” 54 The global crisis that broke out in 2008– 2009 further highlighted the weaknesses in the theory and practice of crisis management and innovation management, both for specific nations and in the global community in general. For instance, the Global Risks 2007 Report at the Word Economic Forum in Davos (Switzerland) did not even mention the upcoming crisis, let alone steps to prevent it. In August 2007, signs of a debt and liquidity crisis clearly emerged across a number of US companies, only to be drowned out by optimistic statements that this local downturn would not affect the European nations or Russia. As we know, those didn’t prove true. Moreover, the past crisis of 2008 was a special one. First of all, it was the start of a series of subsequent local crises, in Europe and the Middle East, economy and politics, etc., which caused some scholars to describe it as ongoing or permanent. Secondly, it confirmed the imminence of a fundamental crisis caused by changes in technological mode (Kondratiev wave). It marks a change in technological eras and gives rise to truly groundbreaking innovations. The industrial civilization is coming to an end, to be replaced by a post-industrial one. All of the above clearly prioritized secure development as key to the innovative stage of technological mode changes. Let us now study these aspects in greater detail. Despite the different composition behind various aspects of security, differences in their scale and nature, one can adopt a unified methodology approach to the problem by using systems theory , which helps identify common patterns of how dangers emerge irrespective of their functional composition, and also identify ways of limiting or eliminating such dangers. In this article, we are mostly interested in systems that are capable of self-organization under extreme conditions to quickly and properly become adjusted to changes in the external environment (and to strike a balance between the system and the environment). In other words, given the abovementioned notions of security and sustainability of development, we are interested in natural (production and process-related) indicators that describe the functioning of an organization as a system and its ability to maintain its structure for a relatively long time. Vital for all types and areas of systems analysis is searching for and identifying the system-critical factor. This key problem defines both the notion of a system and the entire strategy of its use in research. According to P. Anokhin, one of the authors of the theory of functional systems, the success of a systems approach for specific sciences will depend on the success in identifying the system-critical factor and giving an exhaustive description of its operational importance for the system to be created . Only if this condition is met can the basics of system formation be applied to all types of phenomena where the process of ordering and sequencing is taking place. In our view, this system-critical factor is the function of ensuring security of the system’s operations. The notion of security has two components: external and internal. Internal security characterizes the system’s integrity and homeo- 1 Ludwig von Bertalanffy, General System Theory – A Critical Review, “General Systems”, vol. VII, 1962, p. 1-20. John L. Casti. Connectivity, Complexity and Catastrophe in Large-Scale Systems. Moscow, 1982. – P. 71. 55 Vyacheslav M. Bezdenezhnykh Innovation Project Management Based on Economic Security Standards stasis. In other words, it shows the system’s ability to sustain its normal functioning for a long time when impacted from the outside and inside. External security is the system’s ability to interact with the environment without disrupting its homeostasis. In this case, the impact on the environment does not lead to irreversible changes or damages in the key parameters that describe the system’s condition deemed acceptable (risk appetite in risk regulation). The definition of security contains the meaning of maintaining the homeostasis of the external and internal systems, and this is the system-critical factor . This approach, studied by the Risk Analysis and Economic Security Department of the Financial University under the Government of the Russia Federation, was set forth in 2006 as “… the subject’s condition in terms of survival and development in a system of internal and external dangers and threats (also with impact from hardly foreseeable factors) caused by internal and external inconsistencies” . Therefore, security is defined as the system’s ability to operate sustainably, i.e. maintain its structural stability, but not in terms of process, but in terms of condition as the result of the system’s behavior. Hence, security is a feature of a balance based on the interaction between the system and the environment. It is important to remember that security as a state of a complex system can never be viewed as a static economic phenomenon. Security is always dynamic; it is directly linked, first of all, to the aims and objectives of any business irrespective of the form of ownership, level of capitalization, and factors of external or internal environments. Economic security is semantically related to the notions of threats, dangers, and risks. The characteristics of dangers and threats are forecast-type descriptions, while the notion of a risk as a measure of uncertainty requires special discussion. The category of risk is closely related to the notions of security, danger, and threat, but this is a dialectic, rather than synonymic, relation. We view risks as one of the basic tools of ensuring economic security and security in general. In a general situation risks can by classified by scale, sources, probability of materialization, and impact on economic agents. In this article, we are primarily interested in risks on the level of a business entity that affect innovative entrepreneurial activity, the entity’s economic security, i.e. the economic sustainability of its operations, and its competitiveness. Risk management is closely linked to management in the area of general and special (financial and economic) sustainability and generally to ensuring economic security and sustainability of a business entity. Therefore it is part of a general enterprise management as a more general area of scientific research and practice . This approach, based on viewing a company’s economic security as the system-critical factor for a complex system to operate, provides a single tool to integrate all risks and de- velop strategies of management to make sure the company operates sustainably and safely in line with its overall economic security standard. Previous concepts were based on management that was fragmented and divided by functions and departments (accounting, lending, internal audit, etc.) The management was carried out independently by departments in accordance with their own plans and understanding of the tasks by specific employees. The last decades of the 20th century saw the beginning of yet another historic macro cycle, a transition to a post-industrial society. The basic distinctive feature of these processes is that they rely on the fundamental scientific theory, intellectual information technology, and a creative (or environmentally friendly in its broad sense) type of management. The founder of the theory of post-industrial society Daniel Bell [16] points out that a capitalist society places private property at the center, while in a post-industrial society the central role is played by theoretical knowledge. Today, while ownership remains an important basic, another one to complement it is the professionalism in management, which is accessible through education. Nations that follow the Western path of industrial evolution usually choose between two opportunities. The first one is copying, up to losing the nation’s political and economic independence altogether. For example, European integration processes prove both the importance of this model and the considerable challenges in its implementation. The second one is maintaining a balance between national and borrowed civilizational achievements and securing a leadership standing by making the maximum use of Western infrastructural resources while at the same time stepping up national capabilities. An example is Norway, which due to its huge hydrocarbon resources was declared an inferior state in accordance with a resource curse theory created in 1993 by Richard M. Auty and later complemented by Jeffrey D. Sachs and Andrew M. Warner. The theory is based on the assumption that an abundance of natural resources causes nations to lag behind in economic development. Given the global experience, so far economists have no convincing evidence that countries with rich natural resources tend to grow at a slower rate precisely because of the resource curse. When the discussion only began in the 1990s, Jeffrey D. Sachs and Andrew M. Warner managed to demonstrate the negative link between resources and growth rates [3], but closer research carried out later has not supported it. The Dutch disease does not affect all nations, or at least not all of them to the same extent. In effect, Norway built the right relations (i.e. those in line with national interests) with fuel and oil companies, and as a result in the shortest period of time ever (around 30 years) became a nation with its own innovation system that is part of a global framework. Mean- Ludwig von Bertalanffy, General System Theory –A Critical Review, “General Systems”, vol. VII, 1962, p. 1-20. John L. Casti Connectivity, Complexity and Catastrophe in Large-Scale Systems. Moscow, 1982. – P. 11. 3 V. I. Avdiyskiy, V. M. Bezdenezhnykh. Economic security as the system-critical factor of sustainability in complex social and economic systems // Business Security, 2013, No. 5. 4 P. A. Gerasimov. Economic security of businesses. Moscow, FA, 2006. 376 pages. See Thomas L. Barton, William G. Shenkir, Paul L. Walker. Enterprise risk management: pulling it all together. Moscow, 2003; V. I. Avdiyskiy, Sh. R. Kurmashov Forecasting and analyzing risks in business operations. Moscow, 2003; F. N. Filina Risk management. Moscow, GrossMedia ROSSBUKH, 2008; V. M. Granaturov. Economic risk: meaning, measures, ways of mitigation. Moscow, 2002; Brown G., D. Chew (ed.). Corporate Risk: Strategies and Management. L., 1999; S. Davis, C. Meyer. Futures Wealth. Boston, 2000; J. W. De Loach. Enterprise-wide Risk Management: Strategies for Linking Risk and Opportunity. L., 2000 – etc. 56 57 2 1 Vyacheslav M. Bezdenezhnykh Innovation Project Management Based on Economic Security Standards while in Russia a lot of economists still believe that the country is plagued by the resource curse and all misfortunes are caused by this stereotype [4] instead of problems with the competencies of those in charge of national innovation management. Another example of building a national model of development aligned with national interests is China. The country’s management model was built consistently and gradually, with attention paid to the national geopolitical, philosophical and cultural traditions, avoiding shock therapy and making the best use of other nations’ resources while focusing on the national development priorities [5]. Today, the Russian economy can only wipe out the lag if radical innovations are introduced, above all in government regulation, management, and the social sector, helping the nation turn towards development. This should combine, on the one hand, the integration of national interests, values, and achievements into the global context to be complemented with elements that are pragmatically borrowed from abroad, and on the other hand, there should be restoration and active use of achievements and breakthroughs made inside Russia. Therefore for Russia, the stage of overcoming crisis implications is the time to review and upgrade the areas of geopolitics, management, economics, science, education, geography, use of national resources, and military potential improvement. This in turn means that this is the time to build and establish a national innovations system that would be harmonized with regional, industry and corporate innovations. On the corporate level, the problem of economic security of innovative businesses has two sides to it. The first one, which has been researched best and enjoys the strongest media coverage, tends to focus on illegal activities, such as unfair competition, industrial and business espionage, corporate raids, practices of luring away and sometimes eliminating key professionals, etc. The second aspect is being widely studied in the context of the state in general and to a much lesser extent on a company level: it is the condition described by a framework of indicators and providing for sustainable operations and development. If any of these indicators underperforms, there is a threat to the company’s business as usual. A methodological objective to ensure constant monitoring of the level and nature of the company’s economic security and to respond to emerging threats is to define a list of indicators acting as thresholds of economic security. These indicators, which characterize the economic state of the company and ensure its sustainable operations and development, are essentially the indicators of economic security and are set forth by a draft standard on economic security developed by scholars of the Financial University under the Government of the Russian Federation. The antagonism between the interests of the state and personal interests aggravated the implications of the 2008 crisis in Russia, driving the need for urgent regulatory, managerial and social innovations. On the national level, there are certain signs that planning tools are gradually being introduced to the way the national economy is managed. The Strategy for Economic Security of the Russian Federation Through 2020, which was approved by President’s Decree No. 537 dated 12 May 2009, contains fundamentally new provisions requiring that the government introduce a system of strategic planning (probably similar to 58 the five-year indicative planning framework in China, France, and other nations). A draft law to introduce such a system was submitted by the government to the State Duma and is likely to be passed in late 2013 or early 2014. Businesses will have to decide how they will fit into the system of strategic planning in order to leverage the benefits of defining the economic security strategy. This resulted in first draft standards (for example, Russia’s first draft of State Standards on Economic Security for Organizations, developed in 2013 as part of research of the Financial University and cited above) and then national standards, such as GOST R 51901.4-2005 (Risk Management. Application Guidelines in Projects), GOST R MEK 61160-2006 (Risk Management. Formal Design Review), Risk Management Professional Standard (RusRisk) 2012, Eurasian Standard for Project Management (corporate version, v. 1.2/090321, EPMC, 2009), and the world’s first standard on innovation project management (Eurasian Standard for Project Management (corporate version), extension for innovation projects, version 2, EPMC, InnIT, 2009) and anti-crisis standard (Eurasian Standard for Crisis Project Management (corporate version), v. 1.2/090321, EPMC, InnIT, 2009). By creating a national system of measures and methods to introduce radical managerial innovations while factoring in changes in cycles and crises of companies, regions and nations, and adjusting it for the respective change in technology mode, Russia can secure a strong standing worldwide. Despite shocks in the innovations implementa- tion system, achievements made by Russian science in the past make it possible to create fundamentally new opportunities. First of all, they include an interdisciplinary approach, the use of which helped consolidate fragmented professional knowledge in innovations and crisis and to integrate it with project management. Secondly, it is R&D in reflexive governance, which contribute to a non-standard approach to problems based on national methodology and global best practices. The author of the reflexive governance theory is V. A. Lefebvre [6], a Russian scholar who is now Professor at the University of California. Works by Lefebvre and his followers in Russia (http://www.reflexion.ru) helped better study project management and innovation management in Russia and develop new approaches to creating radical managerial innovations, with the person factored in. The author of the reflexive governance theory is V. A. Lefebvre [6], a Russian scholar and currently Professor at the University of California. Works by Lefebvre and his followers in Russia (http://www.reflexion.ru) helped study project management and innovation management in Russia and arrive at new approaches to building radical managerial innovations with the individual factored in. The key feature of any individual is self-reflection and conscience. Apart from the self-reflection ability, “our specific feature is not so much our outstanding intellect but rather our conscience”, i.e. we “are capable of using the categories of “good” and “evil” and under some circum- 6 Report on research on the following subject: “Development of uniform national standards aimed at ensuring economic security for businesses in the Russian Federation”, research supervisor: Professor, Doctor of Law V. I. Avdiyskiy. Financial University, 2013. P. 124. 59 Vyacheslav M. Bezdenezhnykh Innovation Project Management Based on Economic Security Standards stances have the freedom of choice” [7]. In a sense, the phrase “freedom of choice” used by Lefebvre correlates to Bernstein’s “freedom of choice” [8], with the latter referring to the risk inherent to an individual’s activity and related to the freedom to choose a managerial decision while realizing the uncertainty of the world. In this context the reflexive governance theory uses the methodology of the analysis theory and risk management and therefore becomes integrated with it. In the area of studying crises, their cycles, types, kinds and properties, Russia is an undoubted leader. It is Russia that gave rise to a uniform theory of cycles, crises and innovations as the vital component of a post-industrial paradigm of social sciences. The basics of the theory were set forth by N. D. Kondratiev, a Russian economist. Cycles and crises in the evolution of international, local and global civilizations were studied in the History of Civilizations monograph [9] by Y. V. Yakovets, the author of the discovery entitled “Logical pattern in the interaction of cycles and crises in society’s evolution”. By contrast, Western theoretical models often view the innovations process only on a corporate level, with no link to the knowledge on crises, their stages and cycle. Noteworthy are lifecycle models by Ichak Adizes [18], crisis management model, structural functional system theory, theory of diffusion of innovations [10], corporate standards of risk management such as COSO, FERMA, SoX, ISO 31000, BASEL I, II and III, etc. However, on the management level, these norms, standards, methods and guidelines are not integrated with project management in a number of aspects and therefore represent a narrow approach. The draft standards on economic security of organizations, developed at the Financial University , deserve a more detailed overview since these are pioneer standards for Russian organizations. According to the document, standards, regulations, and norms of economic security of organizations focus on the following key processes: 1. Analysis of security (economic, information, HR, psychological, and physical) of companies from different industries. 2. Analysis of managerial processes, management risks, and internal controls framework for various companies. 3. Development of a concept and policy of security (including economic security as the key component) of companies (engaged in manufacturing, trade, entertainment and leisure, and finance and lending). 4. Development of an algorithm to create security concepts (including economic security as the key component) for large holding companies. 5. Development of an internal controls framework for large and middle-sized companies. 6. Monitoring of the newly developed risk management and economic security systems. 7. Implementation of economic security systems and their upgrade in corporate restructuring, and consulting support in project implementation. 8. Training in different areas and technologies of security assurance based on standards, regulations, and other documents (within the company, using external training providers, or through specialized corporate seminars). The Crisis Standard of Project Management (AKPM-2009), which was developed in Russia [11] and takes into account the crisis cycle of a company or economy in general, com- 60 plements the above standard on corporate economic security and contains the definition of a crisis, its functions, and causes. AKPM’s objectives can be met with protective and regulatory measures across three areas: external environment, internal environment, and management system aligned with a three-dimensional matrix of the FERMA risk management standard. Dual in its nature, a crisis introduce drastic changes to innovation management. These changes first of all mean a considerable and heavy cut in financing; secondly, the changes mean opportunities to make use of cheaper human resources, assets that increasingly lose their value, greater loyalty from suppliers, business expansion based on Internet technologies, etc. Existing international standards and methodologies on innovations are quite general in nature, lag behind the modern understanding and stage of evolution, and are clearly aligned with the imposed globalization of the US and European Union [12]. The key international documents on innovation management are developed within the scope of international organizations such as UNIDO (United Nations Industrial Development Organization), a United Nations agency, and the OECD. These guidelines and standards reflect the best systematized and standardized knowledge in R&D and innovations and provide the necessary minimum of knowledge and general direction of innovation development in a unipolar world [13]. Furthermore, since innovations are a powerful tool of competition, the documents offer a catching-up development strategy for Russia and imply copying the very platform for innovation development, i.e. regulatory, social and managerial innovations, which in our view will further enhance Rus- sia’s catching-up position in technical progress. In these conditions, innovative products are either immediately taken over by a foreign owner or are never implemented. At the moment we see gradual understanding of the need to not simply integrate and learn from the global community but also foster Russia’s innovation development based on the specifics of the national model of development. Analysis of today’s doctrines on innovations and real challenges is offered in an article by E. V. Karlinskaya [14]. According to V. S. Palagin and E. V. Karlinskaya, the most important innovation for today’s Russia is the creation and establishment of a new type of the national innovation system that will enable Russia to reclaim its global leadership and drive strong growth rates [5]. The development of a harmonized framework of innovation management on the level of a company, industry, region, and nation at large based on a combination of standards and methods of innovation management, including those related to economic security on the risk management platform, is an important task that uses an inter-disciplinary approach. On a company level, a key criterion in innovation selection is the alignment among the levels of maturity of the innovation, company, and market in question. Market maturity means not simply the level of technological solution or its industrial implementation but also the level of demand that the market has for an innovative product. For companies to operate effectively, a constant flow of innovations is needed to connect the flows of projects and finances (innovation pipeline) [15]. Russia’s economic development pattern has evidenced that building a corporate innovation policy and 61 Vyacheslav M. Bezdenezhnykh Innovation Project Management Based on Economic Security Standards implementing managerial and social innovations is a necessary basis for businesses to operate. The innovation pipeline covers four stages of product (service) promotion 1) stage of technical (technological) invention, 2) development of a pre-production prototype, 3) setting up of an innovative mass production process, 4) building an innovative marketing system to promote the product in the market in a fierce competitive environment. The innovation complexity (and need for resources) grows as the product approaches the consumer. Innovations need to be viewed as a range of actions and as a condition for a company to be competitive. Across all the four stages, the role of managing the innovative process (and the methods used) is increasingly important provided that economic security is guaranteed on a company, industry, region, and economy level. These issues need to be urgently addressed in Russia, given the upcoming cyclical developments (the first ones expected in 2015 to 2018). In doing so, special emphasis needs to be made on developing (according to V. A. Lefebvre) people’s moral constructive creativity to unlock their social and cultural potential, resulting in the scientific and technological potential of businesses and organizations, which can then be realized based on the modern methods of innovation management researched by this article. References 1. L. V. Kantorovich. Mathematical Methods of Production Organization and Planning. Leningrad, Publishing House of Leningrad State University, 1939. 68 pages. 2. Outlook for bridging the gap in technologies and improving competitive ability. Report by the Russian Academy of Sciences (RAS): In- 62 stitute for National Economic Forecasts (lead institution), Central Economic and Mathematical Institute, Institute of World Economy and International Relations, Institute of Economics, Institute of USA and Canada, Institute of Europe, Institute of Market Problems, Institute for International Economic and Political Studies, Institute of State and Law, Centre for Foreign Economic Research, Council for the Study of Productive Forces of the Ministry of Economic Development and Trade and RAS, Institute of Economics and Organization of Industrial Production of the Siberian Branch of RAS, Institute of the Far East, Centre for Research and Statistics in Science of the Ministry of Education and Science and the RAS, Institute for Economic Problems of the Kola Science Center of the RAS, Institute for Mining of the Urals Branch of the RAS. Program coordinators: V. V. Ivanter, A. D. Nekipelov, Moscow, 2006. 3. J. Sachs and A. Warner. Fundamental Sources of Long Run Growth // The American Economic Review, Mar. 2007, 87 (2), 184-188. 4. A. Kudrin. Russia has felt the resource curse, http://top.rbc.ru/economics/14/09/2009/329332. shtml, September 14, 2009. 5. E. V. Karlinskaya, V. S. Palagin. Innovations and project management in China: ideas, solutions and lessons for Russia. Moscow, 2009. 39 pages. 6. Algebra of Conscience. Dordrecht: Reidel, 1982. Translation, Мoscow, 2003. 426 pages. (ISBN 5-89353-094-1). 7. V. A. Lefebvre. Reflexion. Moscow, 2003. P. 436. (see “Elements of logic of reflexion games”, Chapter III, Section “Reflexive governance of the opponent whose doctrine is based on the game theory”). 8. P. Bernstein. Against the Gods: the Remarkable Story of Risk. / Translated from English, Moscow, Olimp-Business, 2000. 400 pages. 9. Y. V. Yakovets. History of Civilization: Textbook for Students of Humanities, 2nd edition, revised and extended. Moscow, VLADOS, 1997. 352 pages. 10. Gonzalez-Herrero & Pratt, 1995; Infante, Rancer, & Womack, 1997. 11. http://www.innit.ru/files/ESUP_K_ AKPM_090321_01.pdf. 12. Project Expert. www.expert-systems.com, Alt Invest www.alt-invest.ru, project management programs. www.ProjectManagement.ru, Spider Technologies Group, developer of the Spider program. www.spiderproject.ru 14. E. V. Karlinskaya. Today’s Innovation Challenges and Russian Doctrinal Documents on Innovations: Theory, Practice, and Analysis of Feasibility in Crisis. A report at the Constitution and Doctrines of Russia Today, March 17, 2009, p. 733-742. Moscow, Scientific Expert, 2009 http:// www.rusrand.ru/text/Konstituciya.pdf , http:// www.rpm-consult.ru/pdf/article25.pdf 15. M. Turrell., Y. Lindow. The Innovation Pipeline, Imaginatik Research, 2006. 16. D. Bell. The Coming of Post-Industrial Soci- 63 ety. Moscow, Academia, 2004. 17. Tjalling Charles Koopmans. Activity Analysis of Production and Allocation, 1951. 18. Ichak Adizes. Managing Corporate Lifecycles. St Petersburg, 2008. 19. P. A. Gerasimov. Economic Security of Businesses. Moscow, FA, 2006. 20. L. von Bertalanffy, General System Theory – A Critical Review, “General Systems”, vol. VII, 1962, p. 1-20. John L. Casti Connectivity, Complexity and Catastrophe in Large-Scale Systems. Moscow, 1982 21. V. I. AvdiyskIy, V. M. Bezdenezhnykh. Economic Security as the System-Critical Factor of Sustainability in Complex Social and Economic Systems // Business Security, 2013, No. 5. 22. M. Granaturov. Economic Risk: Meaning, Measures, Ways of Mitigation. Textbook. Moscow, 2002. Modernization and Innovation Development as Boosters of Business Competitiveness The «intelligent road» testing complex as experimental grounds for designing technological solutions in intellectual transport systems Nikolai Vasilyevich Lyasnikov, Doctor of Economics, Full Professor, Head of the Business Management Chair of the Russian Academy of Entrepreneurship Mikhail Nikolaevich Dudin, Full Professor of the Business Management Chair of the Russian Academy of Entrepreneurship Abstract: This article focuses on some of the problems of modernization of production and the generation of innovations in the economic structure of industry and particularly in construction. However, it should be noted that the solution to these problems is a complex task requiring a variety of long-term efforts of the society, based on raising awareness and self-actualization of the younger generation as the basis for innovation policy to modernize the Russian economy. E Key words: innovation, crisis management programs, research and industrial policy, restructuring of management, entrepreneurial activity, development of innovative transformations, barriers of enterprise development, business environment. conomic system transformation, changing competitive environment, and economic reforms carried out in Russia over the last decade have been complicating the task of forming and implementing the mechanisms of structural, investment, financial and innovation policies at all the management levels of the main element of the 64 national economy – its entrepreneurial structures. The instability of many Russian businesses compells them to intensively search for some measures that would mobilize their internal reserves, and to develop new approaches to business management that would reflect the current dynamic of the social and economic environment. Numerous as the positions on where to start and what to continue on this new loop of market economy development in Russia are, the main thing is that Russian businesses require a new system for effective management of their strategic stability and competitiveness. Russia becoming an open economy, relatively free access to our market for foreign competitors, global economic changes and crisis all call for a scientific analysis of the issues of strategic development, raising the national economic competitiveness, and improving reproduction management methods at the macro and micro levels. The current state of the national economy is characterized by a sharp increase in international competition, complication of its nature and expansion of its scope. Modern Nikolai Vasilyevich Lyasnikov Mikhail Nikolaevich Dudin competition involves not only particular goods or manufacturers, but also technologies, management methods, consumer standards, and national economic potentials. Over the last decade, this trend was powerfully spurred by the globalization processes. Undoubtedly, Russia is rich in resources and is one of the largest economies worldwide (6th by PPP-based GDP and 11th by nominal GDP). Yet its competitiveness rating is rather low. In the Global Competitiveness Report 2009-2010, published by the World Economic Forum (WEF), Russian is ranked 63rd, close to countries like Montenegro and Romania. Why is it is, and why does the Russian social and economic system have such a low competitiveness? According to the WEF experts, Russian has sufficient macroeconomic potential to ensure sustainable development and wide and large consumer market, along with functioning healthcare and primary and secondary education systems. These are Russia’s strengths. As to its weaknesses, the experts cite a standard set: administrative barriers to competition in mineral extraction and processing segments; inadequate or lacking financing of SMEs; corruption; and tax regulation issues. On the one hand, these problems exist in other economies as well. On the other hand, surprisingly, the WEF experts did not include on the issues list low modernization and innovation development, which definitely impair the country’s real competitiveness on the global market, and hinders economic growth and both macro and micro levels, despite the country’s considerable development potential. The roots of this situation lie not in the financial or tax regulation (speaking of which: in the US and Europe, the tax burden of businesses is often higher than in Russia). Nor are they entire- ly political (even though it is a convenient way to explain many issues of the domestic economy). In our opinion, the roots lie in the ‘Soviet legacy’ and the abrupt, ‘shock’ transition to market economy that happened in the 1990s. Many researchers and experts agree with this. In particular, the Director of the Institute of Economic Forecasting of the Russian Academy of Science V. Ivanter states directly that currently “… we have to amend the imbalances of the Soviet period and the systemic mistakes made in the 1990s.” The Soviet economy’s emphasis on the military industrial sector and the lack of stimulus to produce quality and competitive goods among the civilian sector manufacturers, ultimately depriving them of any stimuli for innovation, caused a set of interrelated issues, which, triggered new structural shocks and systemic problems when the country suddenly plunged into market economy. These structural shocks and systemic problems are still undermining the competitiveness of the national economy competitiveness overall and individual businesses, especially in the industrial sector. Another, probably even more important, factor hindering modernization is the mentality of the Russian industry’s managers. A survey of the industry’s top management conducted by the authors revealed that the greatest impediments to business activities are considered insufficient attention to management system and underuse of managerial potential. Therefore, boosting the competitiveness of the Russian industry will hinge upon a whole number of factors, including the development of management systems fitting the stage of a company’s development, to maximize competitiveness potential. A company’s competitive potential is made up of several constituent potentials, 65 Figu equip ‹‹Intel comp Modernization and Innovation Development as Boosters of Business Competitiveness which need to be assessed and leveraged to the maximum to boost the overall indicator. Other things to consider are the relatively low qualification level of industry specialists, insufficient funding, rigorous foreign competition, inadequate equipment and technologies. Growing competition between companies forces them to consider and use their own potentials for developing effective growth strategies. These factors to a large extent explain the Russian businesses’ performance. In particular, the economy has an unjustifiably large number of companies closing every year – over 20% of the total number of businesses registered. Loss-making companies abound practically in all the economic sectors: on average, 40 %, with 25% in the red even in successfully growing industries. The depreciation of fixed assets is high: over 45% in all the sectors of the national economy and over 50% – in industrial construction, which impairs the quality and competitiveness of the products that are supposed to drive the national economy. The aforesaid explains the low competitiveness of Russian products, their manufacturers, and the country as a whole. Production modernization and innovations generation as the basis of ensuring (maintaining and increasing) competitiveness and strategic stability have not yet been embraced by Russian business leaders. Declared intentions of managers too often remain empty words, mostly due to the lack of knowledge required to modernize equipment and technologies, and generate and replicate innovations. It is important to realize that the transformation of technological potential and labor management in a company takes considerable investments, primarily intellectual ones, since our national economy is currently not knowledge-intensive, and most businesses Nikolai Vasilyevich Lyasnikov Mikhail Nikolaevich Dudin lack intellectual capital for an innovative breakthrough. Thus, modernization remains but a meta idea. The innovativeness of using effective management to develop competitiveness increasing measures is proved by the fact that currently, business leaders pay little attention to matters of strategic innovative development. Our analysis of sources and practices shows that, despite the importance of science-based management of innovative economic processes, its nature, scope and methodology of formation have so far stayed underresearched. Therefore, economic modernization is impossible without the modernization of the society. Imbalances and structural shocks of the society’s development, which persisted when the country transitioned to a market economy, prevent Russia’s social and economic system from gaining robust growth rates. This is due to the fact that Russia lacks some of the prerequisites of this growth (resources, capital, technical progress, investments). Undoubtedly, Russia is rich in natural resources, yet most of them are hardly reproducible, and robust economic growth requires intensive use of resources n production. Herein lays the controversy: intensification of resource use (increasing the quality of use without increasing the quantity) is only possible with a modern material and technical base. Many companies have enormous fixed assets depreciation rates, as we have seen, and the obsolescence rates are much higher. These capacities will not yield a competitive product or allow decreasing resource consumption. As a result, a sharp decrease in natural resources outstrips their economic consumption, which impairs the strategic sustainability of the industry: uncompetitive products are ousted by the competitive ones (mostly foreign). 66 As we have seen, it happens, among other reasons, because Russian industry businesses don’t have enough effective human resources, which prevents them from generating innovations, which are supposed to drive modernization and robust economic growth, at bot micro and macro levels. This also limits technological progress: not just in economy, but also in the social sphere. Technological progress (the process stimulating transitions from one economic model to another through the modernization of the social and economic system) has four main traits: 1. Universal character and comprehensive coverage of all social activities; 2. acceleration of R&D activities – decreasing invention-to-market time; 3. growth of science-intensive production, in particular, through qualitative development of human resources; 4. enhancement of military security through improved weapons, equipage, etc. In is clear that Russia’s social and economic system has been a leader only by the fourth criterion, but even then a sharp efficiency drop has been noticeable lately. The other three aspects require systemic changes, primarily to embrace the need for modernization at both macro and micro levels. At the micro level, technological progress as a booster of competitiveness and strategic sustainability of businesses is the basis of robust economic growth. The lack or inadequateness of resources and limited technological progress at the macro level decrease the investment attractiveness of the Russian economy and its businesses, preventing the country from suing its own capital effectively for technological growth. Here we see another controversy: there are investment resources both domestically and abroad, but investors prefer to bring their money to processing, industrial and financial sectors. The share of investment capital in modernization processes, development and commercialization of innovations is still minimal. This is a macroeconomic aspect. In other sectors of the economy, the modernization picture is just as bleak. While resource extracting and processing industries are attractive for investment and are able to generate and implement innovations with the resources they attract, both for internal consumption and for commercialization, machinery and industrial production present little investment interest, and are, therefore, forced to grow off their own capital. This is not always possible, because it can usually help achieve quantitative and not qualitative growth, i.e. the operating costs imminently grow, while the opportunities to invest into the intensification of development keep shrinking. Therefore, we have the need for debt financing, but this debt is primarily used for replenishing fixed and working capital for current activities. Another conundrum arises, when companies are forced to optimize their expenses to decrease the leverage and boost profits, which are to be reinvested in growth and innovations. On the other hand, all too often, the costs are cut from the R&D and personnel items. Therefore, at the macroeconomic level we have a vicious circle blocking robust economic growth, without which further modernization and transitioning to a knowledge-based economy are impossible. We believe that the basis of modernization and innovation processes regulation, boosting Russia’s sovereign competitiveness and the competitiveness and strategic stability of its businesses at the macroeconomic level must be an active anti-cyclical policy. 67 Figu equip ‹‹Intel comp Modernization and Innovation Development as Boosters of Business Competitiveness Forecasting and anticipating market activity fluctuations is a more important task in the long term than any emergency responses to the crisis. We are talking sustainable growth, in which the state emphasizes breakthrough technologies, modernization and innovations. Boosting the economic growth at the micro level can be attained through state incentives to the institutional, organizational and fiscal aspects of fair competition; public creativity and economic activity; popularization of engineering, vocational and higher education; and boosting investment in innovation and modernization, supported by state guarantees. At the micro level, we need a new conceptual management paradigm. Previously, it was all about ‘production for the sake of production’, but now it has to be ‘production for the sake of development’. Boosting the competitiveness of Russian industrial enterprises requires adequate management methodologies ensuring the unity of management cycles and their compatibility at all stages of a company’s, industry’s and the state’s life cycle, i.e. at all the statewide system of economic regulation. We understand development as proactive forward movement, allowing, with the help of modernized technological processes, to manufacture hi-tech and competitive products, thus ensuring the strategic sustainability of the Russian industrial enterprises in the short-, medium- and long term. Therefore, modernization and innovation activities, as boosters of competitiveness and strategic stability of industrial enterprises at the microeconomic level must be not one-dimensional acts but continual processes aimed at increasing the sovereign rating and competitiveness of the country, ensuring its robust economic growth. 68 New Management Trends in the Cement Industry in Line with Energy Efficiency and Environmental Performance Requirements E.N. Potapova T.V. Guseva References 1. A. Barker. The Alchemy of Innovation. Industrial Society, 2001. 144 pages. 2. V.S. Balabanov, M.N. Dudin, N.V. Lyasnikov. Innovation Management: a Textbook. Moscow: Nauka i Obrazovanie, 2008. 235 pages. 3. L. Gokhberg. Russia’s National innovation System in the ‘New Economy’/ L. Gokhberg . // Issues of Economics, 2003, No 3. Pp.26-44. 4. M.N. Dudin, N.V. Lyasnikov. Strategic Stability of Businesses and Russia’s Innovative Development. Monograph. Moscow: IMSGS, 2011. 5. V.V. Ivanter. The Need for Modernization and the Rate of Economic Growth. // Presentation at the St. Petersburg Research Forum ‘Science and Society. Economy and Sociology in the XXI century’. 18-22 October 2010. – Russia: St. Petersburg. 6. N.I. Komkov, N.P. Ivaschenko. ИInsitutional Issues of Innovative Development. http://www. ecfor.ru/pdf.php?id=2009/5/02 7. V.V. Ivanter, N.I. Komkov. Prospects and Prerequisites of the Innovative and Technological Development of the Russian Economy. // Issues of Forecasting. Moscow: 2007, No.3, pp. 3-20. Abstract: the article looks at the prospects of development and implementation of national standards of resource- and energyefficient production of construction materials. To illustrate the standard development process, the authors chose the cement industry. They point out the value of European experience and best available techniques for the development of national standards. T Key words: national standard, resource efficiency, energy efficiency, best available techniques, cement industry. he analysis of energy consumption in Russia against global trends reveals the fact that the country is lagging behind the rest of the world in energy efficiency [1,2]. Its energy intensity is 1.5-3 times higher than that of developed countries (see Fig.). Cement production is one of the most promising industries for every economy. 2012 saw an all-time high of cement consumption and production in Russia: 65.2 tons [3]. At the same time, cement production is one of the three most material- and energy-intense industries. By 2020, the demand for cement is expected to grow substantially (to 89-98 69 million tons) on the back of the modernization of the domestic transport system, as well as the implementation of the federal housing construction program and the preparation to the 2014 Winter Olympics and the 2018 FIFA World Cup. The manufacturer’s expenses will continue to grow as well, due to the increasing cost of energy carriers and transportation, as well as the high cost of capital. The competition in this attractive industry has become more robust, as all the Customs Union countries started creating modern, high-performance production facilities, Russia joined the WTO in 2012, and the share of cement import in the overall consumption increased significantly. In an increasingly competitive environment, the cement producers have been pushed to review their long- and short-term development plans. Transitioning to energy-saving technologies and modernizing the existing production facilities have been on their agenda. To boost their competitiveness, the cement players need to achieve a certain high level of production effectiveness and ensure smart use of their resource bases – which is only possible through mastering various management systems (quality, safety, environmental, and energy management). Figu equip ‹‹Intel comp in str E.N. Potapova T.V. Guseva New Management Trends in the Cement Industry in Line with Energy Efficiency and Environmental Performance Requirements Energy intensity, tons of fuel equivalent / $1,000 Figure 1. Energy intensity of production 0,3 0,25 0,2 0,15 0,285 0,255 0,265 0,255 0,23 0,175 0,17 0,13 0,12 0,1 0,125 0,125 0,075 0,05 0 d A ry en d ia ny ria ia ne ia da na lan US unga wed Polan Ind rma Aust oruss krai Russ Ca Fin l U S H Ge Be The technology of cement production allows assessing the quality of the product no sooner than 28 days after the product is made. Therefore, any cement producer needs to prioritize ensuring sustainable quality, meeting the consumers’ expectations and compliance with statutory energy efficiency requirement. These objectives are realized through Deming cycle-based management systems (regular cycle of Plan, Do, Check and Act). Quality management systems have been probably the most popular ones [4]. Lately, environmental management has been gaining popularity as well [5]. For drafting technical regulations for the production of construction materials pursuant to Federal Law dated 27 December 2003 “On Technical Regulations”, limiting pollutant emission during cement production is crucial. The experi- ence of leading EU countries could be helpful in assessing pollution damage, setting meaningful emission limits and developing methods of emission reduction. Over the last two decades, the EU members have paid a lot of attention to energy and environmental efficiency, prioritizing energy efficiency improvement for to three interrelated reasons: Global climate change: fossil fuels burnt for energy are the main man-made source of greenhouse gases; Continuous large-scale consumption of nonrenewable fossil fuels and the need to ensure sustainability; Security of energy supply: the EU imports over 50% of the energy it consumes, and over the next 20 to 30 years this indicator is expected to top 70%. 70 Meanwhile, the first two reasons apply to Russia as well. The EU’s experience in increasing industrial energy and environmental efficiency is summarized in a number of guides and reference materials. Among other widely used sources on the topic are the materials published by the International Energy Agency, the US Energy Information Administration and Environmental Protection Agency. The cornerstone of environment protection in the EU is the European Council Directive 96/61/ EC of 24 September 1996 concerning Integrated Pollution Prevention and Control (IPPC)[6]. The IPPC Directive sets out the general requirements applied to industrial and agricultural companies presenting a high potential risk to the environment. The operations of these companies are contingent upon them accepting all liability for any pollution and mitigating the risk of environmental damage. One of the IPPC Directive’s key principles is licensing of these companies’ operations based on their use of best available techniques (BAT). The BAT concept is the environmental component in this case, since a technique is considered “best” only if it allows the producer to protect the environment better than its counterparts. The IPPC Directive gives a definition to this effect. A technique is “available” if it has been developed on a scale which allows implementation in the relevant industrial sector, under economically and technically viable conditions, and has a good record of implementation in real-life companies. The term “techniques” includes both the technology used and the way in which the installation is designed, built, maintained, operated and decommissioned. The Europeans were the pioneers of the integrated environment protection through IPPC Directive. A technique can only be considered as “best” if it involves a combination of emissions, discharges, disposals and environmental effects mitigating the risks for the environment to the greatest extent possible. Through using IPPC/BAT, companies are able to lower their production costs, depollution expenditures, and accompanying man-hours; mitigate the damage to the environment, local fauna, and real property; minimize reclamation costs, risk of administrative and criminal liability, environmental permit fees and insurance fees; and prevent procedural errors and down time of their facilities. The IPPC Directive contains a list of the major air pollutants to be considered for limitation. For the cement industry, these include: nitrogen oxide (NOx) and other nitrogen compounds; sulfur dioxide (SO2) and other sulfur compounds; dust; basic organic chemicals, including volatile organic compounds; PCDDs and PCDFs; metals and metal compounds; hydrogen fluoride (HF); hydrogen chloride (HCl); and carbon monoxide (CO). Carbon dioxide (СО2) is not on the list, although it is copiously formed during cement production. The table below (Table 1.) shows the atmospheric emissions from rotary kilns in Russia and the EU. The next step made by the IPPC Directive was using comprehensive environmental solutions – documents warranting environmentally safe emissions within the limits in line with appropriate BATs. The Directive has been continually evolving. In 2008, it was codified (2008/1/EU of 15.01.2008). 2010 saw the adoption of Directive 2010/75/EU on industrial emissions (integrated pollution prevention and control), which incorporated, apart from the IPPC Directive, six other ones on industrial pollution. Decision of 26 March 2013 71 E.N. Potapova T.V. Guseva New Management Trends in the Cement Industry in Line with Energy Efficiency and Environmental Performance Requirements Pollutants Pollution rate, mg/cu m EU Russia 10 – 20 100 – 500 NOx < 200 – 800 200 – 1400 SO2 < 50 – < 400 20 – 1800 Dust Metals (Hg, Tl, As, Se etc.) < 0.05 – < 0.5 - HCl < 10 - HF <1 - Basic organic chemicals PCDDs and PCDFs 50 - < 0.05 – 0.1 ng/cu m - Table 1. Emissions from rotary kilns into the atmosphere. establishing the best available techniques (BAT) conclusions under Directive 2010/75/EU of the European Parliament and of the Council on industrial emissions for the production of cement, lime and magnesium oxide was enacted. Energy management systems have been used an effective tool of energy efficiency in the world’s leading countries. In 2011, and international energy management standard, based on the already existing European national standards, was published [7]. Russian specialists have been showing interest to energy management as well [8], which allows us to hope that in the near future Russian companies, having improved their quality and environmental management systems for several years, will proceed to develop energy management systems, in order to boost their competitiveness in markets with increasingly expensive energy carriers, and to mitigate their environmental footprint. Since every aforementioned management system involves certification (i.e., demonstration of compliance to established rules), the criteria of assessing energy and environmental effective- ness and efficiency of cement production are very important. Therefore, a rationale for technological regulations in this industry needs to be prepared, so that companies and experts could build on some formalized criteria to objectively assess compliance. Existing national BAT standards could form the basis for this rationale. It must be noted that even companies of similar scale within one industry are not guaranteed to have a uniform best technology or set of solutions (technical, technological and managerial). BATs are, essentially, summaries of many years of expertise and results of theoretical, technological and production research. To give market layers access to this knowledge base, a special reference document has to be created. To collect the necessary data and facilitate information exchange, the EU authorities established the European Integrated Pollution Prevention and Control (IPPC) Bureau (EIPPCB) in Seville, whose main deliverables are BAT reference documents [9]. The recent experience of international project implementation in Russia shows that these reference documents are quite helpful for Russian 72 experts. They have already been used in assessments of environmental impacts to substantiate the environmental management KPIs, and for benchmarking studies in several industries. The role of national standards has been increasing, as they can be used as evidence for environmental impact assessment and environmental audit of new industrial projects. The standards also provide a basis for benchmarking, help identify industry leaders and collect information based on which the long-awaited Russian BAT reference materials could be compiled. Over the last few years, several BAT standards have been developed in Russia for the construction materials production. These standards formed the basis for the certification system developed by the National Association of Builders (NOSTROY), thus becoming the cornerstone of an integrated system for reporting lifecycles of the raw materials, supplies and items used in construction to voluntary certification systems [10]. This approach should help increase energy and environmental efficiency in the construction and related industries (including cement production). The standards were based on a respective BAT reference document, as well as on the industrial instructions summarizing the industry’s energy efficiency practices. A lot of attention is paid to the discussion of approaches to standardization and certification of energy and environmental efficiency practices, based on product life cycle. International standards were also taken into account for the development of the domestic ones. In 2010, a preliminary version of the national standard GOST R 541942010 “Resources Saving. Production of Cement. Best Available Techniques for Improving Energy Efficiency” was officially published. The standard was based on the reference document on BATs in cement production and reflects some aspects of projects implemented in Russia. As it was already mentioned, the standard describes universal technical and technological solutions. Its main drawback, though, is that its energy and environmental efficiency indicators, having been borrowed from the reference document, reflect the BAT level existing in Europe, not in Russia. The reason for this is that Russian cement producers are still rather closed to the idea of participating in benchmarking studies. (Which is, eventually, not too wise, given that in the short-term a new law on technological norms is to be adopted.) The risk in establishing efficiency requirements lies in blindly copying European reference documents and/or national standards. Implementing BATs necessarily involves revising environmental standards, emission payments, environmental audit procedures, and economic incentives for companies adopting new norms. Therefore, the preliminary standard needs to be revised to include the best-inRussia energy efficiency indicators and practices in cement production. The second drawback of the preliminary standard is its failure to include energy management systems. Which is quite understandable, seeing as ISO 50001:2011 had not been published at the time of its development, and the reference document’s list of BATs includes only environmental management systems. Therefore, energy management systems are to be included into the new draft standard. Among other advantages, it will give energy management certification authorities a source of objective reference data on energy efficiency. To conclude, we need to note that the role of modern management systems in the evolution of quality, energy efficiency anв environmental effectiveness of the Russian economy is quite important. That being said, businesses often under- 73 New Management Trends in the Cement Industry in Line with Energy Efficiency and Environmental Performance Requirements estimate the importance of management tools, getting certified only to satisfy the requirements of their foreign partners or international banks. Creating and enriching a national standard base, including BAT standards, for the cement industry and involving the country’s leading cement producers in the development of these standards will reinforce Russian manufacturers’ positions on the global market, and help boost the energy and environmental efficiency of the national economy. Ultimately, all of this will facilitate the attainment of our national economic goals. References 1. O.V. Mazurova. How New Technologies Decrease Industrial Energy Intensity [text] / O.V. Mazurova. // Engineering in Russia and Abroad: Proceedings of an international Scientific Conference. (Moscow, May 2011). – Moscow: Your Partner in Typography. – 2011. – Pages 58–65. 2. In-Depth Energy Efficiency Review of Belarus. // Belgium, Brussels. / Energy Charter Secretariat. – 2013 – 148 pages [pdf]. 3. V.I. Potapov, O.N. Yashina, D.O. Borodyonok. Cement Indutstries of the Customs Union Members. // Alitinform. – 2013 – No. 3 (30). – Pages 14–31. Russia: Innovative Solutions in Finance Regulation 4. O. Vishnyakov, V. Krokhin, M. Molodov. Quality Assurance Systems: Concepts, Challenges, Solutions. – [online] − http://quality.eup.ru/ MATERIALY7/smk-base.htm 5. S.V. Makarov. Environmental Management: Untapped Potential. – [online] − http:// www.14000.ru/articles/unused/ 6. Council Directive 96/61/EC of 24 September 1996 concerning integrated pollution prevention and control. 31996L0061 // http://eur-lex.europa. eu/LexUriServ/LexUriServ.go?uri=CELEX:3199 6L0061:EN:HTML 7. ISO 50001:2011 Energy management systems − Requirements with guidance for use. 8. D.O. Skobelev, T.V. Guseva, Y.P. Molchanova, Y.M. Averochkin. Energy and Environmental Efficiency of Construction Materials Production, and Standards of Best Available Techniques. – Kompetentnost, 2011. – No. 9–10 (90–91). Pages 32–41. 9. Integrated Pollution Prevention and Control (IPPC). Reference Document on Best Available Techniques in the Cement, Lime and Magnesium Oxide Manufacturing Industry. – Seville: Institute for Prospective Technological Studies, European IPPC Bureau, 2009. – [online] http:// eippcb.jrc.es/reference/, http://14000.ru/brefs/ BREF_Cement.pdf 10. L.V. Primak. Building by ‘Green Standards’ – Now in Russia. // National Projects. – No. 12 (55). – 2010 – pages 40–42. Alexander Andreyevich Khandruyev, Doctor of Economics, Full Professor, 1st Vice President of the Association of Regional Banks of Russia Abstract: The article analyses the global policies of cross-sectoral oversight in the financial sectors of different economies, identifying the specific features of the oversight and regulatory functions for financial markets. In the context of the Bank of Russia’s formation as a sole financial regulator on the Russian market, its new powers, new goals and objectives are considered (including the existing goal of qualitative improvement of financial oversight and regulation). S 74 Key words: sole financial regulator, Federal Financial Markets Service, cross-sectoral oversight and regulation in the financial sector, prudential oversight. eptember 1, 2013 was the birth date of Russia’s integrated financial regulator. On this date, Federal Law No. 251-FZ dated 23.07.2013 “On Amendments to Certain Legislative Acts of the Russian Federation in Connection with the Transfer to the Central Bank of the Russian Federation the Authority to Regulate, Control and Supervise the Financial 75 Markets” came into force. The Federal Financial Markets Service (FFMS) was transformed into an internal structure within the Bank of Russia, which was vested with all (with a small exception) powers to regulate and survey the financial market. Peculiar as the conditions of its formation may look, the Russian model of integrated financial regulator is no exception to the general trends of this institute. In various modifications, central bank-based cross-sectoral models of financial oversight and regulation have been implemented in over 20 countries of the world, including both small and larger states, with developing or mature economies. 1. Global practice of cross-sectoral oversight and regulation in the financial sector: breaking the stereotypes Today, a rich global practice of cross-sectoral oversight and regulation models in the financial sector has been accumulated, even though at first many experts considered them as an ‘exception to the general rules’. Apart from small offshore jurisdictions, the first larger Russia: Innovative Solutions in Finance Regulation pioneer in this was the Saudi Arabia, where banking and insurance oversight have been joined within the domain of the central bank since 1966 (the Monetary Agency). Singapore went even further: in 1977, its Monetary Authority, in addition to the banking sector prudential regulation functions, was vested with insurance market oversight powers, and starting 1984 it received a similar mandate for the securities market. Shortly after that, a number of smaller European states followed suit on the experiment: Norway (1986), Iceland and Denmark (1988), and the Sweden (1991), where the respective agencies gained the status of legal entities separate from the central banks. These countries largely switched to the cross-sectoral model in order to optimize the costs of financial regulation and oversight functions. Back then, it seemed that these experiments with the form of regulators would remain the lot of smaller countries, but very soon life proved otherwise. It became increasingly clear that the liberalization of capital flows, financial innovation development, and lowering barriers to universal banking would continue to blur the borders between the traditional financial services (banking, insurance and investment operations). Controlling the risks related to the activities of financial conglomerates and systemically important banks now required coordination of regulators’ activities. It was the need for consolidated oversight that largely pushed big countries with mature financial sector towards choosing the integrated regulator model. The wave of exchange and financial crises in 1995–1999 ultimately triggered their decisions. Among the larger countries, the first ones to adopt the sole financial regulator mod- el were Japan (1998), Great Britain (2000) and Germany (2002). After them, began the triumphant progress of the cross-sectoral financial oversight model, which turned from an exotic whim into a new ‘article of faith’. Despite the difficulties of transitioning to this model (which implied deep reforms of the oversights organizational structures and the relevant legislation), countries, one by one, opted for integrated oversight and regulation in the financial sector. Whereas in 1994 integrated financial regulators existed only in five countries (of the 98-country sample), during the period of 1999–2010 годов, the number of states that transitioned to some kind of a cross-sectoral model grew from 13 to 54. (See M. Melecky and A. Podpiera, Institutional Structures of Financial Sector Supervision, Their Drivers and Emerging Benchmark Models, MPRA, Paper No. 37059, March 2012, p. 27–29). Counting Belgium (since 2011), Russia (since 2013) and a number of other economies, about 60 countries have chosen this form of financial oversight as of today. The most serious arguments in favor of transitioning to the integrated oversight model and increased coordination of regulators through macroprudential policies were supplied by the global financial downturn, whose main lesson was: it was the systemic risks that triggered the staggering shocks to the global economy and trade. To a large extent, it was precisely the incoordination between the market watchdogs that prevented them from timely and adequately assessing the potential of those systemiс risks and taking prompt measures for their mitigation. The role that the banks played at the onset of the global financial crisis made the regulators 76 Alexander Andreyevich Khandruyev reevaluate their role in the oversight process. Starting from the 1990s, central banks have been somewhat constrained in their oversight powers, due to the then-popular belief that these authorities create conflict of functions for central banks, preventing them from focusing on their primary goal of inflation control. It should, however, be noted that, historically, there has never been a banking regulator completely independent from the country’s central bank. Any substantial banking sector issues have always made always made central banks the last resort lender, but in terms of organizational decision-making procedures, any newly created integrated regulator was always separated from its central bank. The only exceptions to this rule at some point were (2003) and the Netherlands (2005), whose cross-sectoral models actually were central bank-based. Still, the global financial crisis, which required enormous funds to be injected into the banking systems to support liquidity, called for new approaches to the role and place of central banks in financial oversight systems. As a result, these approaches have been turned around almost 180 degrees, practically changing the institutional paradigm of financial regulation. The new regulatory standard is now the central bank performing the functions of an integrated financial regulator. There is a range of arguments supporting this position. In particular, experts suggest that the centralization of responsibilities within a central bank eliminates the potential issues of inter-agency coordination, wasted time, and mandate dilution (between the oversight authority and the last resort lender), which is critical in the times of financial shocks. It has been noted that the most effective oversight of market players is provided by the organization that grants them financial support in emergencies, i.e., the lender of last resort. The proponents of this approach further point out that the majority of the world’s central banks have already created internal subdivisions for financial sustainability monitoring, and in some countries integrated oversight functions have actually been realized based on these subdivisions. Following the example of the Netherlands, Italy, France, Belgium, Germany, Portugal, Spain and a number of other countries have taken steps to delegate prudential regulation and oversight to their cross-sectoral models. The debate on the feasibility of this approach still continues, although it is universally admitted that a great share of the negative financial repercussions of the sole regulator model implementation have been due to either underestimated role of the central bank or its incorrect positioning in the structure of newly created agencies. A classic example of this is Great Britain. The Labourists’ ascent to power in 1997 was marked by a number of economic reforms, one of the most radical and odious of which was the establishment of an integrated financial regulator as an independent and self-financed authority, replacing the 11 separate structures that had existed before. Following the then-popular paradigm, the Labourists susbtantially reduced the oversight powers of the Bank of England. The relevant Act law was passed in 2000, providing for the completion of the transitional period by 2005, whereafter the newly-created Financial Services Authority would gain exclusive financial regulation powers. 77 Russia: Innovative Solutions in Finance Regulation Figure 1. New integrated financial regulator in Great Britain: the structure However, the miscoordination in the work of the Treasury, the FSA and the Bank of England lead to organizational muddle and missed deadlines. The Bank of England even started secretly forming its own oversight unit, which exacerbated the inter-agency tensions. At the onset of the global financial crisis, when the government had to accept liabilities for over £1.4 trln to mitigate the damage to the banking sector alone, it was forced to partially restore the oversight and financial stabilization powers of the Bank of England. This, essentially, was a step on the way to reform the existing integrated financial regulator. As a result, the FSA eventually ceased to exist, and the roles changed: the Bank of England took the lead. In 2012, a new Financial Services Act was adopted, amending the Bank of England Act 1998, the Financial Services and Markets Act 2000, the Banking Act 2009, and several other legislative acts. The changes concerning the reformed oversight authority and its rebalanced powers came into effect on 1 April 2013. The new model was radically different from the old one, in that it implemented the ‘Twin Peaks’ approach in its classic form, and made the Bank of England the coordinating and leading organ of the cross-sectoral regulator. The powers of one of its governing bodies, the Financial Policy Committee (chaired by the Governor of the Bank of England) include macroprudential oversight and regulation, as well as supervision of the infrastruc- 78 Alexander Andreyevich Khandruyev tural institutions of the financial market infrastructure. The status of the Prudential Regulation Authority is somewhat ambiguous: on the one hand, it is defined as “part of the Bank of England”, on the other hand, it is considered as its subsidiary. But whatever it is, its activities are fully controlled by the Bank of England. The Authority is charged with regulatory and oversight tasks with regard to banks, building societies, credit unions, insurers and major investment firms. In total, the PRA regulates around 1,400 financial groups, including almost 900 deposit holders (240 banks, 600 credit unions, and 50 building societies), as well as about 500 insurance players. The Financial Conduct Authority is an entity legally separate from the Bank of England, exercising prudential oversight of 23,000 financial organizations falling outside the mandate of the Prudential Regulation Authority, as well as monitoring the integrity of all the players on the financial market. To prevent conflict of interest and overlap of functions, the two authorities sign a Memorandum of Understanding, while a system of interrelated ensures their mutual coordination and their coordination with the Financial Policy Committee. One of the main lessons that financial oversight and regulation system reforms have taught us so far is that the creation of denunciation of the integrated financial regulator model is a means, not the end, and will not guarantee financial stability ipso facto. A lot depends on the quality of decision-making and the degree of coordination between oversight authorities (and within them). If this condition is complied with, then updating the existing model without demolishing it could be the best solution. This idea is confirmed by the example of the United States, which gave up the idea of forming an integrated financial regulator at the microprudential level, yet implemented it (though in a peculiar form) at the macroprudential one. There were numerous reasons for this decision, the main of them being the specificity of the country’s political culture rejecting the idea of concentrating too many powers within a single institute or agency. In June 2009, President Obama presented his Plan for Financial Markets Reform, whose main provisions were reflected in the DoddFrank Act, passed in 2010. The new system of oversight and regulation in the US financial sector was a logical successor of the old one, but enriched with new elements to the point of being safely called a new model. Its main features were as follows: Firstly, to coordinate the activities of the regulators, the inter-agency Financial Stability Oversight Council was created, led by the Finance Minister and consisting of ten members with the right to vote and five non-voting ones. The Council comprises the leaders of all the financial sector watchdogs. The Council works to timely identify systemic risks and promptly react to them, maintaining national financial stability. To a certain extent, this gives us grounds to say that the USA has implemented a ‘soft’ type of integrated financial regulator at the macroprudential level. Secondly, at the microprudential level, the country retains a system of multiple regulators, wherein the powers have been redistributed, and one of the regulators (the Office of Thrift Supervision) was eliminated by transferring its functions to the other ones. In par- 79 Russia: Innovative Solutions in Finance Regulation ticular, under the Dodd-Frank Act, the Fed was given special powers to supervise systemically important financial organizations. The FRS’ Board of Governors was given the right to limit these players’ activities whenever it presented serious threats to the stability of the national finance system. Thirdly, the oversight of financial service consumers’ rights, previously handled by seven agencies, was concentrated within the mandate of a single one, the Consumer Financial Protection Bureau, created in 2011 pursuant to the Dodd-Frank Act. The Bureau is charged with the tasks of monitoring compliance with the consumer rights legislation, providing consumers complete updated information on the conditions of rendering various financial services, preventing possible abuse of clients by financial companies, and handling consumer complaints. Thus, all countries have been making their contribution to the global ‘bank of knowledge’ concerning regulator models implementation, updating and enriching it. In global practice, there is no single cross-sectoral model, neither in terms of embracing both regulation and oversight, nor in terms of the organizational structure of the model. The very term ‘integrated financial regulator’ is used quite broadly: it includes not only sole regulators charged with all regulatory and oversight tasks in the financial system, but also agencies with oversight powers in multiple segments of the financial sector. Ultimately, every country creates its own regulator model based on the specific features of its institutional and regulatory environment, regulatory culture formation, and business environment. The ‘copy and paste’ method does not work here. 2. Integrated regulator in the Russian financial sector: legislative and organizational solutions The analysis of global practices shows that, in every case, the choice of oversight and regulation models for the financial sector is determined by a number of factors, which in their variety define the unique national character of the regulator. New challenges and changes on the financial market stimulate efforts aimed at optimizing oversight procedures, driven by political, economic and administrative forces. It is the balance of these interests that largely draws the institutional framework of the future solutions. This is true for every country, and Russia is no exception. As the reader will know, the Russian integrated financial regulator model goes back about 15 years. Having learned some lessons of the exchange and financial crisis in 1998, the country developed the first draft of the finance oversight and regulation reform. In the following years, various options of the integrated financial regulator were discusses, and in 2011 the first practical steps were made towards partial centralization of oversight powers (when Rossstrakhnadzor, the Russian insurance sector watchdog) was merged with the FFMS. However, the most crucial decision on the future reforms was taken after two Government sessions in late August 2012, at which the FFMS administration raised the topic of giving the FFMS legislative powers, increasing its staff to 400 employees and providing it additional funding. As a result of further negotiations, an extended session of the Government in January 2013 resolved to create an integrated financial regulator on the basis of the Bank of Russia, setting a very 80 Alexander Andreyevich Khandruyev strict timeline for the project, including its legislative aspect. As early as March 2013, the Ministry of Finance prepared and published on its website a draft Law on the integrated financial regulator, which called for amending 47 Federal Laws and Codes. The Law was passed by the State Duma incredibly fast (on 5 July 2013), and the Federation Council approved it on 10 July. 26 July 2013, the President signed the Law, under which the Bank of Russia would get the FFMS’ powers of regulation, control and oversight on financial markets, including the spheres of insurance, microfinance, credit cooperation, rating agencies, and pension savings investment. The Central Bank and the Government would share insurance oversight powers. Starting 1 September 2013, the FFMS ceased to be an independent legal entity, and by 2015 its functions were to be fully transferred to the newly established integrated financial regulator, i.e. the Bank of Russia. The term of the Chair of the Bank of Russia and the members of the Board would be extended from four to five years, and the number of the Board members would be increased from 13 to 15. Before 1 November 2013, the Board was to be reappointed according to the new procedures. The Bank would form a permanent Financial Oversight Committee, which would exercise the Bank’s powers over the financial markets. The Bank of Russia would also be vested with the authority to protect the rights and lawful interests of shareholders and the insured pensioners in compulsory pension insurance plans, and of participants in private pension funds. The document came into force starting 1 September 2013, with the exception of its provisions for which another date was specified. It is clear that large-scale changes in financial oversight and regulation can only show some positive effects if the transitional period issues are resolved successfully. Global practice shows that the most difficult challenges to the model occur at the initial stages of its functioning, when well-weighed regulatory and organizational decisions need to be made promptly. As it was already noted, Federal Law No. 251-FZ “On Amendments to Certain Legislative Acts of the Russian Federation in Connection with the Transfer to the Central Bank of Russia the Powers of the Financial Market Regulation, Control and Oversight” was adopted very quickly. The legal services of the Ministry of Finance, the Bank of Russia, the State Duma and the Federation Council made an enormous effort to amend 47 Federal Laws and Codes. That being said, it should be admitted that the work done was mostly technical, and it generated a lot of discrepancies which couldn’t fail to impair the quality of the Law. Even now, it is obvious that the Law will be amended as necessary, which will also entail amending the Bank of Russia’s legislative acts. This foreseeable volatility of the regulatory framework could aggravate the conflict of interest existing within the Bank and increase the regulatory burden on the financial market players. Conceptually, a number of the Law’s provisions give reasons for concern, since they harbor potential threats to the new regulator’s activities. In our opinion, there are three main challenges. First of all, the system of the Bank’s goals as defined by the law is contradictory and uses the fuzzy terminology formed in the period 81 Russia: Innovative Solutions in Finance Regulation of inter-agency conflicts. Experts note, however, that a systemic approach to formulating the goals for an integrated financial regulator must be based on the equal treatment of all types of financial organizations (both bank and non-bank ones), as well as on understanding that their relations are in direct correlation with the market relations between them and their clients. It must be noted that Article 341 of the Federal law “On the Bank of Russia” contains a germ of a conflict of goals within Russia’s monetary policy . The goals of maintaining rouble stability and facilitating balanced and sustainable economic growth, indeed, contradict each other, since simultaneous attempts at their implementations could lead to stagflation. This trap is much easier to fall into than to get out of. The two goals are actually nonconflicting only in a situation of minimum GDP growth and price growth levels, but to achieve this Russia will need to decrease its inflation considerably. Secondly, the list of non-bank financial institutions (NBFOs) subject to oversight by the integrated financial regulator is debatable. Article 761 of the Law ‘On the Bank of Russia’ names as NBFOs 17 types of organizations rendering various services. Experts note that NBFOs are defined in the Article through simple enumeration of these types rather than through any qualifying criteria. NBFOs do not include leasing and factoring companies, debt collection agencies, pawn brokers, and a number of other entities. This is probably due to the legislator’s intent to exclude these organizations from the sphere of control and oversight of the Bank of Russia, but also due to the lack of general statutory definitions for these entities. Their omission, however, can lead to negative consequences: a number of them could migrate into the ‘grey’ economy, while also enjoying the benefits of regulatory arbitration. It is not quite clear why rating agencies were launched into the oversight orbit of the integrated financial regulator, when their activities and ratings must be completely independent. Global practice shows that once rating agencies become somebody’s pets, they lose their reputation. The same is true for credit bureaus. The Bank of Russia has already assumed the functions of a central registry of credit histories, and this should be enough. Including credit bureaus into the integrated financial regulator structure could, under certain circumstances, lead to concealing information on credit portfolios’ quality, to avoid the effect of self-fulfilling prophecy. Even a brief look at the Law shows that it is largely a mechanic compilation of a large number of other statutory acts. In the Law, the integrated financial regulator (Bank of Russia) looks like a conglomerate rather than a single entity, which means there is a lot more work to be done to improve the statutory basis for the work of the integrated financial regulator. Establishing this type of regulator requires great reforms to the organizational structure and staffing, as well as the material, technical and information resources of the whole oversight function of the Bank of Russia. On 28 Article 341: “The main goal of the Bank of Russia’s monetary policy is the protection of the rouble rate and facilitation of its stability through maintaining price stability, which, among other aims, pursues the aim of facilitating Russia’s balanced and sustainable economic growth.” 1 82 Alexander Andreyevich Khandruyev February 2013, the Russian Government approved a Roadmap reflecting the main conditions under which the FFMS will be integrated into the Bank of Russia, and containing a detailed schedule of events in eight avenues of integration work. The Roadmap implementation is made difficult by the issue of a sharp and largescale increase in the administrative load of the Bank, since it will not be relieved of its current banking oversight and regulation duties. And now, in addition to the large number of already existing credit institutions (951 as at 1 August 2013), it will have to handle many other financial players. The FFMS has regulatory and oversight authority over more than 8,000 financial organizations, not counting depositaries, brokers, dealers, and other professional security market players. Moreover, the FFMS registers security issues and controls information disclosure of over 200,000 entities. The Bank of Russia, already in the transitional period, will have to resolve the organizational and technical issues spawned by the integration of the FFMS, while also forming a brand new regulatory environment in the financial sector. In doing so, the Bank will face new challenged that require out-of-the-box solutions. The first challenge, which will be hard to resolve in a way that would satisfy everyone: accounting for the specific features of oversight functions in the various segments of the financial sector. Oversight in banking and in insurance, professional stock exchange players regulation, oversight of microfinance organizations, and supervision of credit consumer cooperatives – all of these functions are ei- ther different in nature, or overlapping but still substantially differentiated oversight practices. Creating a financial oversight committee within the Bank of Russia will alleviate only part of the problems related to the existence of two qualitatively different oversight practices: the banking one and the insurance one. But what to do with microfinance organizations that can attract private sector funds without limit and, therefore, essentially perform banking operations? How do we handle credit consumer cooperatives, the oversight and regulation of which cannot mechanically cut to the standards of prudential norms and requirements? When all financial organizations (except credit institutions) were within the mandate of the FFMS, the Bank of Russia didn’t have to answer these questions. Back in the day, the Bank successfully dodged the responsibilities of control and oversight of microfinance agents, eventually these functions were pawned off to the FFMS, which, to be frank, had neither staff nor material or technical resources to develop the norms and standards for microfinance regulation, or analyze any reports on their activities. With only 1,300 employees, the FFMS had to handle the exponential (after the adoption of the 2009–2010 laws) growth in the number of credit consumer cooperatives and microfinance organizations in particular. And now the issue has boomeranged back to the Bank of Russia: it has to decide on the scope and stringency of the new prudential requirements to be imposed onto microfinance organizations, in addition to the already existing economic norms. There is no clean-cut solution here. 83 Russia: Innovative Solutions in Finance Regulation On the one hand, in the public opinion, the creditors and members of all financial organizations subject to the oversight get equal protection, to a great extent similar to the one provided by the central bank as the banking regulator. Now, the wronged participants, members of insolvent microfinance organizations and other agents can complain directly to the Bank of Russia, which will be a reason to extend the banking prudential oversight requirements on all financial organizations attracting private funds as deposits or shares. On the other hand, it would be a step towards the technical winding-up of micro financing in its legitimate form, and its transfer from under the mandate of the integrated financial regulator into the ‘grey’ zone of the economy. The second challenge: how will the issue of conflict of interests within the integrated financial regulator be resolved? Therefore, there is a danger that the risk of unification in the regulation and oversight of banks and other professional players on the financial market might lead to over-regulation and excessive oversight for other market players. Naturally, the Bank of Russia will try to distribute the regulatory and oversight burden based on the nature of the entity’s activities and the risks of the financial market participants. Yet even with this good intent, in practice, a rationed approach to different financial organizations is impossible to implement, since their conflicts of interest are objective due to the rigorous competition existing between them. Within the integrated financial regulator, these conflicts will be reflected in the disproportionate extent and scope of regulatory requirements, depending on the current changes in the International and Russian oversight standards, the current financial market envi- ronment, and, to a large extent, depending on the ‘weight’ of the heads of the Bank of Russia’s subdivisions. But conflict of interests is not limited to the banking and financial oversight committees only. We should bear in mind that the Bank of Russia, having received the regulative powers over practically the whole domestic financial sector, remains a shareholder (in Sberbank, the Moscow Exchange Group, and the Central Securities Depository), and a professional participant of the securities market. Thus, the Bank of Russia is now the sole and almost uncontrolled rule-setting financial market regulator, as well as the enforcer of the rules it sets, and simultaneously the largest player, the largest insider and the biggest owner on this market. And this Gordian knot cannot be cut with a single blow, rather, it will have to be untangled for a long time, using, among other means, political decisions. And given this, we can say that the conflict of interest here will persist for an indefinite period of time, fuelling more debates and speculations. Third challenge: to what extent can oversight powers be delegated to self-regulated organizations? The question has been debated on and off for about a decade now, but recently the discussion has moved onto the practical plane. The tasks of the Bank of Russia, as an integrated financial regulator, require the development of self-regulated organizations (SROs) in the financial sector, or else organizational anarchy might ensue. Aware of this danger, on 11 March 2013, the Bank of Russia submitted to the Ministry of Finance the Bill “On the Activities of SelfRegulated Organizations on Financial Markets’, setting out certain requirements to SROs 84 Alexander Andreyevich Khandruyev and defining their powers of regulation and oversight over financial institutions. The stage of the Bill’s progress remains unknown as of now, but its adoption by the State Duma will define the avenues of development of SROs in the financial sector, and the scope of their powers and functions. The solutions here are not too easy to find. In global practice, SROs are created by professional financial market players in the micro financing and financial infrastructure segments. However, in the banking segment, establishing SROs is strictly blocked by the watchdogs, which allow only certain elements of self-governance. Russia is no exception here: the Bank of Russia has been successfully resisting the pressure of SRO proponents in banking, while the FFMS has been gradually expanding the boundaries for delegating the oversight powers to them. However, back then, the SROs were numerous separate entities with complicated interrelations, while now all the SROs are considered as ‘bulk’. Under a two-body scenario, it was feasible that microfinance organizations performing basic banking functions would be enabled to create SROs, while credit institutions would not be allowed to do so. The rationale was simple: no mandate overlap. Under the integrated financial regulator scenario, this is impossible: we would need to either limit the activities of the SROs in microfinancing, or expand self-governance in the banking sector. Another important aspect of SROs’ development is the improvement of regulatory culture, both within the SROs and between them and the regulator. To prevent organizational chaos, the Bank of Russia needs to take swift measures to delegate part of its powers to the SROs in certain financial service segments. And it’s important that the regulatory culture should not lag behind in this process, but rather lead the way. Otherwise, we risk ending up in a ‘Medieval’ society, with SROs turned into ‘feudal dominions’ with their own internal rules, and the watchdog following the principle ‘the vassal of my vassal is not my vassal’. Therefore, there is a danger that the risk of unification in the regulation and oversight of banks and other professional players on the financial market might lead to over-regulation and excessive oversight for other market players. Many market players are not ready for these toughened regulatory and oversight requirements, and the field should not be leveled for them in this respect. Their activities involve receipt and revocation of licenses, certain requirements to the management and the employees, inspections and sanctions, SRO membership requirements, prudential norms and requirements to their reporting documents, and many other aspects of their work. But apart from the current task of FFMS merger, the Bank of Russia is facing new threats and challenges, which extend into the long term outside of the transition period scope. And the main threat we see here is that the Bank’s new powers may eventually further undermine its independence. There are more than enough reasons to suspect that. The functions of an integrated financial regulator increase the degree of the Bank’s integration into the executive branch of state government. On the one hand, the Bank will get the right of proposing bills to the Government and the President on all matters of financial sector development. On the other hand, it can no longer limit its exposure to state authorities to interactions with the State Duma 85 Russia: Innovative Solutions in Finance Regulation Figure 2. Bank of Russia’s refinancing of domestic financial institutions (debt outstanding), billion roubles. and the Federation Council, since it will have to present and defend a good share of its bills to various executive agencies. And right now, it is hard to say how extensive this exposure will be. Ridiculous as it may sound, the Bank of Russia has already been notified that it should “implement special oversight procedures for insurance organizations, with a view of, among other objectives, controlling their compliance with automotive technical inspection rules’. But much more importantly, the Bank’s expanding powers imply additional responsibilities and liability, which will not escape the attention of lobbyists at all levels. The aforementioned Article 341 added to the Federal law ‘On the Central Bank of the Russian Federation (the Bank of Russia)’ has opened unprecedented pressuring opportunities for them. Not only does this article undermine the independence of the Bank of Russia, but it is also in direct conflict with its objectives set out by the Constitution of the Russian Federation, because it will make the monetary policy in Russia more adaptive rather than active in terms of inflation-fighting, and there are all the reasons to think that the current, conventional concept of inflation targeting will be revised. Under the current circumstances, the Bank of Russia will have a hard time resisting the urges to ‘pump up’ the economy with more money. Price stabilization requires collegiate decision-making, which is why in July 2013 the National Council for Financial Stability was established as a permanent consultative body. The functions of the Council, chaired by the Minister of Finance, include the coordination of state institutions’ efforts aimed at analyzing financial stability issues, identifying systemic risks and developing measures of their mitigation. To a certain extent, this body can be called a collegiate guarantor of the Bank of Russia’s independence. And the last but not least essential question that presents itself is: will the Bank of Russia, as an integrated financial regulator, be able to withstand group interest lobbying, or will it become their vehicle? For the Russian financial sector, this question is very topical for a number of reasons. Firstly, banks and other financial institutions with state 86 Alexander Andreyevich Khandruyev participation have been taking up an increasing share in it based on the majority of industry indicators. With their governmental support, they present a certain moral hazard to the industry and the society as a whole. Secondly, the banking sector assets held by consolidated groups and holding companies constitute a great share of Russia’s financial market. As at the beginning of July 2013, Russia had 129 banking groups and 31 holdings. According to contemporary estimates, they control over 90% of all the credit organizations’ assets. Global practice shows that these structures are the most common source of systemic risks. Thirdly, there is the danger of large banking sector players making the integrated financial regulator (Bank of Russia) a ‘hostage’ in liquidity provision operations and, ultimately, in any monetary policy implementation measures. The graph above clearly shows that, starting around late 2011, the monetary policy of the Bank of Russia has been relaxing. Its refinancing operations have considerably grown, reaching the 2009 level. Only the Bank of Russia’s credit portfolio profile has changed: in 2009, it was dominated by unsecured loans with maximum rates, whereas now it is dominated by REPO operations and asset-backed or guaranteed loans, with rates under the official refinancing rate by 1.5 to 2 pp. Given the inflation rate differences, the real rates of the Bank of Russia are very close to the ones of the ECB and the Fed. And if we also factor in the risk premium, they will be comparable to the rates of the Bank of Japan. In view of the aforesaid, it would be interesting to know what group of banks has been the first in line to the ‘discount window’ of the Bank of Russia. This, however, is more of a rhetorical question. The dynamic and nature of the Bank of Russia’s dealings with credit organizations strong- ly suggest that for banks with state participation the Bank of Russia has been increasingly not the ‘last resort’ lender but the ‘first resort’ one. But this means that the emission mechanism can potentially exacerbate the risk of abuse, deepening the ‘too big to fail’ problem, hush-hushed by the Russian authorities (which, in its turn, suffocates any competition in the banking system). Yet one of the main reasons for creating the central bank-based integrated financial regulator in Russia in the first place was the need for improving the quality of financial oversight and regulation, mainly through an effective risk-oriented financial supervision system that would embrace the oversight of financial and banking groups. Solving this problem will substantially expand the regulator’s potential for identifying and analyzing systemic risks in the Russian banking system. The aforementioned real-life threats and challenges are not the only issues facing the countries pursuing structural reforms of their financial market oversight and regulation systems. The initial stage of an integrated financial regulator formation poses the most difficult problems: during this phase, in addition to the resolving the current issues of oversight and regulation, a structural reform needs to be conducted, regulatory culture needs to be improved, and qualitatively new decision-making standards need to be developed. And Russia is no exception to this general rule. However, the high professional qualities of the Bank of Russia team, its expertise in banking oversight and regulation (including in times of financial shocks) will ensure that Russia’s integrated financial regulator find adequate solutions to any threats and challenges. 87 Major value drivers of innovative companies in Russia and their key performance indicators Vladimir V. Grigoriev Vladimir V. Grigoriev, Doctor of Economics Full Professor, Financial University under the Government of the Russian Federation Summary. The article studies the nature and meaning of a new line of research – value-based management, which aims to increase the company’s value. In contrast to financial management, which is mainly focused on day-to-day management, value-based management has strategic growth at its core. The article outlines the conditions for, and key drivers behind, value growth for innovative companies, offers their classification based on the impact source, and contains key performance indicators for value drivers in the innovations sector. The article also contains a number of recommendations aimed at fostering innovation development in Russia. Key words: value-based management, value drivers for innovative companies, performance indicators, strategic management, innovation development recommendations. T Value-based management overview he center of attention today is economic growth, which is driven by greater added value. It is economic growth that contributes to improved quality of life. The value of a company is an indicator that among 88 other things relies on long-term prospects of the business. Therefore, value as a financial indicator is the key measure to evaluate corporate efficiency. Value growth is to a large extent driven by the company’s innovation potential, represented by the share of innovative products in its portfolio. An increasingly popular line of research within financial management is valuebased management that studies the value of businesses. The interest for this approach is due to the fact that value-based management offers a stronger focus on the company’s strategic development as compared to standard financial management. A business may have solid current financials as determined by simple financial analysis but strategic financial analysis might suggest it will go bankrupt in the near future. Value-based management aims to increase the value of a company by effectively managing value drivers. Importantly, value can only increase when return on invested capital (ROIC) is above the cost of capital. ROIC is calculated as net profit and long-term debt (for Russia, short-term debt is used instead) divided by annual average assets: ROIC = (Net profit) + (Short-term debt) / (Average assets for the year) *100% Fig. 1. Chart outlining the key factors that impact a company’s value Weighted average cost of capital (WACC), which measures the cost of acquiring capital for the company, is calculated as a sum of weighted average cost of equity (E) and weighted average cost of debt (D): WACC = E * Eweight + D * Dweight, where Eweight and Dweight are the weights of the company’s equity and debt, respectively. 1) In accordance with international financial terms, invested capital consists of equity (net profit) and long-term loans. However, due to a combination of factors, most of Russian businesses do not have long-term loans on their balance sheets and replace them with short-term loans instead. Given this, we believe that invested capital in the Russian economy (where no long-term loans are in place) should be treated as a sum of net profit and short-term loans. Ongoing analysis of these two financial parameters shows whether a company’s value rises or declines. The key objective of value-based management is to ensure constant growth in the company’s value. This can be achieved through effective management of value drivers and key corporate financials: ROIC and WACC, making sure that ROIC and value are always maximized while WACC is kept down. Figure 1 shows a chart supporting this argument. All the three financial indicators (value, return on invested capital, and weighted average cost of capital) are affected by a variety of factors, often conflicting ones. For instance, an increase in long-term loans reduces the company’s value but improves ROIC. So value drivers should be managed in a way to keep them on optimal levels. Value-based management that relies on the company’s market value (market cost of equity) is an effective modern way to manage businesses, including those in the innovations sector. Below we attempt to give an overview of factors that contribute to higher value of innovative companies. Value drivers for innovative companies A company’s value is affected by numerous factors: political, economic, social, demographic, geographic, psychological, etc. They are usually divided into two groups: internal and external to the company in question (that said, any classification based on any criteria is only notional). For the purposes of this article, we will be looking into internal factors that affect the value of an innovative company. By source of impact, internal value factors/ drivers can be broken down into three groups: 1. resource factors: mainly characterize the efficiency of resource usage by the company, including labor and material resources 89 Vladimir V. Grigoriev Major value drivers of innovative companies in Russia and their key performance indicators Fig. 2. Hierarchy of internal factors that affect a company’s value 2. specific factors typical of the business type (innovation factors for innovative companies) 3. value factors: those that directly affect the company’s value (although the previous two groups also have a considerable impact on the level of business value). Figure 2 shows the hierarchy of these factors. At the bottom are those that define the efficiency of usage of the company’s key resources. At the top are value factors that define the company’s efficiency in general. While resource factors have been fairly well researched in Russia (following decades of targeted studies), both specific and value factors are still poorly explored. These are going to be our focus in this article. For our purposes, an innovation is a new method of financing, a new method of running a business, new equipment, and new technologies. A study of innovative factors behind business value should take into account that the composition and impact structure of these factors will ultimately depend on the nature of the respective high tech company. Researchers identify three types of high tech businesses: • research and project institutes. They are engaged in creating new ideas and innovative products in close link with fundamental and applied sciences. Key value drivers for this group of companies are the creativity of personnel, tools of corporate individualization (brand name, trademark, location, i.e. in the US the Silicon Valley is a quality mark for an innovative product), and availability of high tech equipment and software needed. • manufacturers that use innovation documents created by research and project institutes to manufacture innovative products. Key value drivers for them are highly skilled personnel, high tech equipment, tools of corporate individualization, and an effective marketing strategy. • infrastructure companies that make use of innovative products of manufacturers as the core of their business to bring these products to end consumers (mobile network operators, online stores, services and engineering companies that work with clients). Key value drivers are tools of corporate individualization for both infrastructure companies and manufacturers whose products they market, qualified personnel to offer respective services, licenses and permits needed to operate (i.e. licenses for allocation of frequencies for mobile network operators; operation permit for high danger sites of the nuclear sector for services and construction companies), and an effective and professional information and client base. The business and growth of a hypothetic innovative company engaged in developing 90 Fig. 3 Key value drivers of innovative companies Fig. 4 Factors of innovation potential and innovative development documents for innovative products and in making and selling innovative products will be logically affected both by resource factors, which define the competitive ability of any company, and by specific factors based on this company’s innovation potential. We also identify a group of financial factors that are essential for any company (see Figure 3). Important factors in the group of factors related to innovation potential and innovative development and the scientific and experimental capabilities, along with the level of information and software support for the process of creating, manufacturing and developing an innovative product (see Figure 4). At the same time the company needs to constantly monitor the efficiency of impact from these factors, including the efficiency of separate innovative products and the efficiency of all innovative activities, represented by the number of innovative products patented in Russia and abroad and by the number of innovative products introduced into mass production, along with net cash flow from innovative projects. Based on a modified production function, the group of resource factors that impact the value of an innovative company is the key factors of production building its value: Vt=∫(Ht, Ft, Mt), where Vt – innovative company value at t moment of time; Ht – number of employees involved in creative activities at t moment of time; Ft – cost of innovative equipment used for the production of innovative products at t moment of time; Mt – materials used for the production of innovative products at t moment of time. The aim is to maximize the innovative company’s value (Vt) while maintaining the optimal mix of headcount (Ht), fixed assets (Ft), and materials (Mt). Hence, the optimal levels of the key factors of production will help maximize company value. 91 Vladimir V. Grigoriev Major value drivers of innovative companies in Russia and their key performance indicators The group of resource factors is closely related to factors of managerial and administrative potential, which define the efficiency of its resources; marketing factors as the basis of success in innovative product sales; and Fig. 5. Resource factors that define innovative company value growth investment factors, which are the key sources needed to create, produce and sell innovative products (see Figure 5). However, it is important to remember that “a sharp appreciation in the stock of a number of high tech companies, including Dell, Oracle, Cisco and others, was driven not by the increase in equity but by companies’ improved intellectual potential”. To identify financial factors capable of driving their value, innovative companies should use value-based management to study financial as- pects of creating and selling innovative products by the company. The process of creating an innovative product begins with R&D activities, which are completed with a report containing product description, its functioning, and other parameters. Then the description is used by designers to develop detailed working documents to become the basis of innovative product prototypes. The third stage sees the beginning of mass production of the product. At the fourth stage, the product is being marketed and sold, with customers offered the full range of related services. Therefore, the full range of innovative product creation and sales includes four key stages: 1. R&D at the research center 2. creation of product prototypes at the design department 3. mass production at the production department 4. product sales by the sales department Each stage of innovative product creation and sales requires financing. In line with that, innovative companies have a financial center (see Figure 6). In a market economy, it is advisable that structural departments shown in Figure 6 have the status of standalone business units with financial sustainability. This contributes to better profitability figures for the innovative company in general. Below we will look at the operations of these business units related to their value formation, and we will study the R&D Center first. Its core activity is to develop R&D documents for innovative products and later sell them to the design center using a transfer pricing basis. R&D can be financed from several sources: 92 Fig. 6. Innovative company organizational chart • initial capital and capital accumulated as a result of the R&D Center’s operations (subject to consent from the company’s CEO, the Center has the right to sell its developments to external customers); • debt owed to the Financial Center; • external loans (approved by the company’s CEO); • other sources (government orders, project grants, private customers, sponsors, etc.) Like any other business unit, the R&D Center has the necessary personnel, property (real estate, computers, equipment, materials, etc.) and cash needed for it to operate. Apart from its core R&D activities, the R&D Center also uses its own cash to operate in the market to purchase the equipment, ingredients and other materials needed for research purposes. After developing innovative product documents, the R&D Center patents and sells them to the Design Center on a transfer pricing basis. The transfer price is based on market data and econom- ic relations within the innovative company. Proceeds from the sale (along with borrowed funding) are used by the R&D Center to pay salaries to the R&D personnel, procure equipment, ingredients and other materials from the company’s Sales Department (or from external suppliers in the market), and generate profit. The cash flow to equity of the R&D Center is part of the company’s total cash flow. Thus, the R&D Center is a standalone business unit within the innovative company, and its fundamental value is at all times measurable to assess its share and contribution to the total fundamental value of the innovative company. This makes it possible to identify and analyze risks inherent in the R&D Center’s activities and to manage the Center’s value. A special area of focus is the amount and cost of debt raised from the Financial Center (or from an external lender) and, consequently, the time required to create an R&D product. These factors define the repayment period and, most importantly, the cost of borrowed funding (as mentioned above, the key condition for the value of a company or any of its business units to grow is to keep ROIC above WACC). Another important aspect is the payroll analysis, since employee pay makes up a majority of financial costs at the R&D Center. The key activity of the Design Center, another business unit within the innovative company, is to use R&D documents to complete design drawings that will later be used by the Production Center to launch mass production of the new innovative product. The financial side of the Design Center’s operations is essentially the same as at the 93 Vladimir V. Grigoriev Major value drivers of innovative companies in Russia and their key performance indicators R&D Center. Consequently, value management professionals need to be paying close attention to the cost, amount and timeframes of the Design Center’s debt financing, payroll, and transfer prices that are used in the sales of ready-to-use design documents to the Production Department or external customers (subject to consent from the company’s CEO). The Production Center of the innovative company is the largest and the most complex one to manage. It purchases equipment, ingredients and other materials it needs from the Sales Department, engages in mass production of the innovative product, and sells it to the Sales Department on a transfer pricing basis or to external customers (subject to consent from the company’s CEO). At this business unit, value creation depends on: • price of equipment, ingredients and other materials sources; • sales price of the final innovative product; • production cycle duration; • cost of debt financing of the production process; • efficiency of usage of fixed assets, materials resources, and personnel. Based on the net cash flow and discount rate (which depends on production risks), the Production Center’s fundamental value and debt are calculated as component of the total value of the innovative company. The innovative company’s key communications tool is the Sales Department, including transportation operations. The Sales Department is responsible for the reliability and quality of supplies of equipment, ingredients and other materials to all business units, and is also engaged in sales, warehousing, transportation, and marketing for the respective innovative products. The Sales Department’s financing sources include: • own cash generated by its operations; • debt owed to the Financial Center. The Sales Department provides equipment, ingredients and other materials to the Company’s business units based on their orders using transfer prices approved by the management. The Sales Department purchases equipment, ingredients and other materials for business units at market prices. Funding from the Financial Center is raised when necessary at pre-agreed cost and other terms and conditions. Along with profit of other business units, the profit generated by the Sales Department is used for tax payment purposes. The Sales Department’s cash flow comes not only from its core (trade) operations but also from investments, i.e. investments in warehouses and car fleet. While responsible for providing the necessary resources for the company’s business units, the Sales Department also has the right to work for external customers. The Financial Center provides debt financing to all of the company’s business units. Its key functions include: 1. raising funds from external resources at minimal costs and from internal resources at optimal costs; 2. ensuring optimal cost and availability of cash for all business units; 3. investing idle cash in high-yield liquid assets in the external financial market. The cost of funding provided to business units is calculated based on the cost of external funding and the profitability of the respective business units. The same parameters apply when the Financial Center defines other lending conditions, i.e. debt volume, repayment 94 period, and restructuring conditions. Overall, the Financial Center operates in many was as a bank, raising the cheapest possible cash and providing it to business units at pre-agreed cost that is optimal for them. Apart from lending to business units, the Financial Center also borrows their idle cash. The Financial Sector has a dedicated project team responsible for determining transfer prices for all products that are handled within the innovative company. The transfer pricing process can have a considerable impact on all business units, driving their optimal/maximum efficiency and therefore defining the company value. The same project team is responsible for financial controls and financial dispute resolution within the company. As seen from the above, the key objective of the Financial Center is to ensure undisrupted funding to all business units with a view to effectively managing the value of the entire company. The Financial Center’s revenues mainly come from: 1. interest payments and penalties under lending agreements with business units; 2. payments from investing the company’s idle cash; 3. amortization payments on fixed assets managed by the Financial Center; 4. interest rate differential on provided and raised funding. The Financial Center’s key expenses are: 1. interest payments under borrowing agreements with business units (usually below rates under lending agreements with business units); 2. interest payments on external loan agreements; Fig. 7. Financial drivers of innovative company growth 3. payroll, property maintenance, utilities and transport support expenses; 4. other expenses; 5. taxes (if revenues exceed expenses, the Financial Center posts a profit). In our opinion, the group of financial factors that affect the value of an investment 95 Vladimir V. Grigoriev Major value drivers of innovative companies in Russia and their key performance indicators Number of patented innovative products (on an annual basis) Experimental capabilities Material resources Psychological environment Number of innovative products introduced into mass production (on an annual basis) Information support ratio (number of disruptions divided by total number of requests for information) Software ratio Innovative product change rate (innovations during the year divided by total number of innovative products) Average salary Availability of flexible hours Improvement in innovative product margins Margins of innovative products Financial resources Financing availability ratio (financing required divided by total funds available) Yield on capital investments (sales divided by annual average fixed assets) Extensive information support Software Technical potential HR potential Resource factors Materials potential Managerial potential Marketing potential Investment potential Added value drivers Financial factors Profit growth Indicators of value drivers of innovative companies Innovative product improvement Efficiency improvement factors Value drivers of innovative companies Factors of innovation potential and innovative development Scientific capabilities Labor productivity (sales divided by headcount) Consumption of materials (cost of material resources divided by sales of innovative products) Profit Innovative product sales Financing from internal and external sources Profit Improved return on assets Return on assets (profit divided by assets) Asset liquidity growth Current ratio (current assets divided by current liabilities) Labor productivity improvement Labor productivity ROIC growth WACC reduction Debt/equity optimization ROIC WACC Optimal debt/equity level Capital turnover (sales divided by total currency of the balance sheet) Payables turnover ratio (sales divided by annual average accounts payable) Working capital (equity minus non-current assets) Capital turnover growth Payables turnover growth Working capital growth Notes: 1. All indicators are calculated for different periods of time (year, quarter, month) 2. One and the same indicators can be calculated in volume and value terms 3. Indicators are calculated for the entire company and its separate business units 96 Innovative company value Key value drivers of innovative companies and related KPIs company can be divided into two subgroups (see Figure 7): company efficiency drivers and added value drivers. These subgroups are shown in Figure 7 . Efficiency drivers include higher rate of return, higher return on assets, improved asset liquidity, and improved labor productivity. The second subgroup includes ROIC growth, WACC reduction, optimal debt/equity level, capital turnover improvement, payables turnover improvement, and working capital improvement. These are the factors that drive the company’s added value. Key performance indicators for innovative company value drivers Factors that define the value of an innovative company can be represented by a variety of indicators, i.e. the important factor of scientific capability can be characterized by: 1. number of R&D employees 2. skills of R&D employees 3. number of patented innovative products, and other indicators. Therefore, when choosing key indicators representing a factor, we opted for those that have the strongest impact on the innovative company value. Out of the three indicators above, we chose the third one – number of patented products, as it characterizes the final result of R&D activities, and its strong performance points at the potential to improve the company value. Table 1 contains factors that affect the value of an innovative company, and the key indicators to measure them. By constantly monitoring and effectively managing them, innovative companies can ensure a sustainable growth in value, which in turn contributes to the business’s improved competitiveness and investment appeal. Therefore, the management framework at innovative companies aims to improve their efficiency through managerial decisions based on company value growth. Conclusion Over the recent years, Russia’s innovative development strategy has become the basis of its sustainable growth. However, having announced its focus on innovations, the government has so far been lacked the actual steps and measures to deliver on its commitment (Skolkovo, and the costs incurred to create it, can by now means successfully address all the challenges of the nation’s innovative development). Russian businesses are meanwhile just as unwilling to make use of new technologies or launch innovative startups, citing considerable costs, high risks and smaller returns, especially at the first stage. A preferable and more profitable option for the business community is the traditional areas of natural resources, trade, construction, communication, and assembly of imported cars, computers and other devices, i.e. areas that enjoy sustainable market demand. As for demand for innovative products, it is currently non-existent in Russia. Even in the unlikely case of a miracle (i.e. total depletion of oil and gas), there will be no innovations breakthrough, as it requires a solid basis that takes decades to be built. First, it requires young scientists and engineers with a creative approach; secondly, there needs to be demand for innovative products; thirdly, the nation needs innovations infrastructure (children’s creativity centers to instill creative abilities from young age; corporate R&D centers, research institutes within large corporations; venture compa- 97 Major value drivers of innovative companies in Russia and their key performance indicators nies; information infrastructure) in place. None of this is feasible without powerful financial support from the state. All state-owned companies should plan for an ever increasing share of innovative products in government orders, establishing sales channels across Russia and abroad. It is important that the entire innovative infrastructure be financed mainly from state and private investments instead of seeing investments flow out of Russia (some of the incentives could be tax amnesty, zero tax rate on all revenues from innovative product sales, and other preferences). References Effective Cost Management as an Engine of Growth for the Russian Economy 1. N. N. Karpova, E. V. Ignatov. Specific Features of Intangible Assets in Various Types of High-Tech Companies. Valuation, No. 9. Edited by M. A. Fedotova, T. V. Tazikhina. Moscow, Financial University, 2009. 2. I. A. Yegerev. Value of Business: Art of Management. Moscow, Delo, 2003. 3. F. Janszen. The Age of Innovation. Translated from English. Moscow, Infra-M, 2002. 4. Herwig R. Friedag, Walter Schmidt. Balanced Scorecard. Moscow, Finance and Statistics, 2007. 5. Ciaran Walsh. Key Management Ratios: How to Analyze, Compare and Control the Figures That Drive Company Value. Translated from English, 2nd edition, Moscow, Delo, 2001. O.V. Rybakova, Doctor of Economics, Full Professor, Russian Presidential Academy of National Economy and Public Administration A.S. Senin, Doctor of Economics, Russian Presidential Academy of National Economy and Public Administration Abstract: The article analyzes the problems caused by the high-cost nature of the modern Russian economy, which were considered at the 27th Session of the Foreign Investment Advisory Council in Russia. The author considers ways of forming a cost management mechanism for an innovationbased model of economic growth. The cost lowering strategy adopted by the government must become the key internal driver of growth acceleration for the Russian economy, curbing inflation, ensuring the country’s global competitiveness, and stimulating long-term foreign investment. ing the formation of high-tech and sciencebased sectors in all industries; implement resource-saving technologies; manufacture more competitive and science-intensive products; and, ultimately, achieve qualitative growth. These were the topics raised at the 27th Meeting of the Foreign Investment Advisory Council (FIAC) in Russia . In particular, the participants discussed short-term measures for attracting investment into the real sector of the Russian economy and infrastructural development. The meeting noted that cost-cutting is the primary concern in a free market environment, because any increase in the tariffs of natural monopolies catalyzes uncontrollable snowball-like growth of consumer goods’ prices. As a result, the already high Key words: acceleration of costs of the Russian manufacturers’ and economic growth, cost-cutting, commercial companies’ production and competitiveness, economic distribution operations, only augmented globalization, resource-saving, cost from year to year, are not only the cause of management mechanism. low competitiveness of domestic goods, but he growth of the Russian economy is to a also the reason of high inflation and, as a large extent dependent upon the global con- consequence, dwindling flow of foreign intext. The country needs to continue facilitat- vestment. T 1 98 27th Session of the FIAC in Russia. 21 October 2013. 99 O.V. Rybakova, A.S. Senin Effective Cost Management as an Engine of Growth for the Russian Economy The problem of decreasing growth rates of the Russian economy in general and its industrial sector in particular, as well as the issue of diminishing consumer demand, are not new. Yet it is the first time that the both of them are considered in the context of cost optimization. At the abovementioned Meeting, Russian Prime Minister Dmitry Medvedev said, “I would like to set a number of priorities. First of all, we will definitely direct our efforts towards lowering economic costs. As our past experience shows, this is a difficult task, yet we (i.e., the Government) have resolved to freeze natural monopolies’ tariffs for a year, after which, in 2015 and 2016, the tariffs’ growth will be limited to the rate of inflation.” Medvedev stressed that growth is important not only in its quantitative, but also in qualitative aspects: the structure of the economy and the ability to support modernization. It must be noted that the subject of resource saving has been discussed at high-profile forums before that. For instance, the strategic issue of low energy efficiency was considered as a priority for the FIAC back in 2010. However, no meaningful decisions had been taken before, and no deadlines or responsible persons had been appointed, because during the previous few years the considerably robust post-crisis growth boosted domestic consumer demand and foreign trade turnover, and at that point the national economy was driven by an entirely different set of factors. Currently, though, all of these factors are stagnating, therefore it is advisable to develop a resource0saving mechanism, using the existing methodologies or devising new ones. Though Russia has taken a number of steps to strengthen its monetary and budget policies re- cently, the major risks to foreign investment influx prevail, due to the insufficient diversification of the national economy and its high share of energy export (two-thirds of the total goods export). This situation is damaging to the industry, which grew its output only by a mere 0.1% over the first nine months of this year, while its investment decreased 1.4% YOY over the same period. The lasting uncontrollable growth of costs, caused by the increase of the prices of material resources (including energy), labor and transaction costs, and the climbing interest rates, is further exacerbated by the lack of investment into the innovations that could boost the economy. Therefore, the vicious circle goes on: the current industrial stagnation is conducive to the growth of costs (of which up to 70% are material and 14 to 18% labor), while depreciation and amortization costs vary from 3 to 7% . This directly impairs the competitiveness of the Russian economy, which after the breakthrough 2009 year, when it ranked 51st in the Global Competitiveness Report, has been losing its position annually, sliding to the 67th rating line in 2013 . Russia’s economic growth is to a large extent dependent upon the global environment. A single global economic network has been forming, powered by the transnationalization of financial markets, transportation and telecommunications development, growth of IT, increasing consumer influence on the legislative process, decreasing trade barriers, accelerating innovations, and booming industrial production in countries with low material and labor costs. Yet the leading drivers of globalization are the expanding international trade and capital flows. http://premier.gov.ru/news/7646 http://www.economy.gov.ru/minec/activity/sections/investmentPolicy/doc091225_1221 Foreign competition’s advent to domestic markets spurred quality standards and businesses’ adaptability. Globalizing economy calls for continuous innovation and improvement of customer experience, cost-cutting and shorter development cycles for revenue leader products. However, the downside of globalization is the destabilization it brings into national economies, which calls even more urgently for the use of international best management practices (including cost management), to save resources and boost industrial potential. Competitive pressure changes technologies, needs and capacities, financial and investment strategies of states and corporations. Their priority is maintaining the achieved level of business efficiency and market share through the optimization and decrease of costs related to production, distribution and transactions. Corporation’s financial strategies must be based on this priority. Materials and labor resources are limited, and humans must use them more rationally. Costs must be managed through a set of measures, economic calculations and rationales devised by professionals. Having a clear picture of a company’s historical cost dynamic, one can quite accurately plan their future income and operating results. Rational cost management additionally benefits businesses by relieving their tax burden. Today, practically all prerequisites for boosting Russia’s industrial growth are in place: the institutional environment for industries and corporations has been created; intensive growth of domestic financial market and related industries is being supported; transport lines are being modernized; and information technologies have been brought up to the global standards. Strange http://www.gks.ru/ http://gtmarket.ru/news/2012/09/05/4949 2 4 3 5 100 as it may sound, cost-cutting curbs inflation, regulates capital influx, speeds up investment, and facilitates the integration of the Russian economy into the global economic system. In these circumstances, cost optimization becomes the key objective both for the state and for industrial corporations. And cost optimization is not limited to saving natural or labor resources. Cost management improves corporations’ efficiency and their financial sustainability (through reinvestment of growing profits). International experience shows that the economic growth of corporations occurs primarily on the back of their qualitative development (i.e., optimization of resource use). Resources being limited, the goals of corporations combine both business growth (through innovations, among other means) and qualitative development (which is only possible through effective cost management). And this combination is of strategic importance for the Russian economy as a whole. Western economies develop their industries mostly by using intensive production factors, the most crucial of which is cost-cutting. In developed countries’ industries, material costs are 2 to 3 times lower than in Russia, while their employees’ remuneration and depreciation and amortization are much higher than in Russia. This is exactly how Western corporations achieve high financial efficiency and investment attractiveness. The Russian Government adopted the policy of cost-cutting, starting with its resolution on freezing the natural monopolies’ tariffs for a year and further limiting their increase to the inflation rate level. Corporations could support this decision by using various management tools to optimize 101 O.V. Rybakova, A.S. Senin Effective Cost Management as an Engine of Growth for the Russian Economy costs at all the stages of their business cycle, from production to innovation implementation. When considering cost management from this perspective, it is advisable to note that the dynamically developing financial studies formulated quite a consistent system in the three main aspects of financial management: investment, asset financing, and asset management. Financial management, however, can be used in managing both financial processes and resources (decisionmaking in the spheres of attracting and investing financial resources, regulating accounts receivable and payable, managing the structure and allocation of capital) and in the area of comprehensive corporate cost management, providing net income and funds growth, which makes for a better investment story. The first branch of financial management involves the management of medium- and long-term financial projects, and is essentially the financial management of capital. Economic globalization urged the emergence of the second branch: financial management of costs, which involves creating a cost-reducing mechanism promoting the financial stability of the organization and mitigating inflation countrywide. Today’s financial management is charged with an increasing amount of tasks related to maintaining corporate efficiency. It is the financial management of costs as a particular management type that can redirect companies’ policies form quantitative to qualitative growth. Peter F. Drucker points out the historical and strategic importance of this task: “…one has to manage, above all, for steady, systematic, purposeful cost reduction and for steady improvement in quality and service, that is, for strengthening the copany’s position within the industry, rather than for growth in volume…” The implementation of the adopted strategies of fostering free market economy in Russia over the last 25 years has brought the country to a certain level of development, largely adequate to the status of a XXI century global leader. Statistics prove it: Russia is the 8th in the global GDP rating . Many factors added up to this, including the active use of new management tools, aligning technological processes and resource flows, reducing losses, and allowing corporations to successfully position their added value on the market. The relatively short period during which the finance management studies were developed brought about a transformation in the public view of management and its role in boosting countries’ economic growth, as well as of the view of regulatory institutions. After the general management principles were established, corporate financial management was singled out as its subarea regulating the flow of funds and companies’ financial interactions. Later, investment management issues were aggregated into the subtopic of investment management. Competitive effectiveness studies crystallized into strategic management. And the topics of improving competitiveness through loss mitigation gave rise to the area of risk management, etc. Currently, the financial management field is completing its subdivision into two subsystems: management of long-term financial investments and regulation of internal production to optimize costs and mitigate losses. Here, the sphere of financial management of costs is a tool for managing the internal administrative, operating and financial relationships within a company’s Peter F. Drucker. Management Challenges for the 21st Century. Elsevier. 2007. P.51. http://gtmarket.ru 6 7 102 subdivision, including the mechanisms for effectiveness improvement through intensified and economical use of natural, material, labor, innovation, information and other resources. Cost management is organically integrated into the financial relationships of a corporation and is based on the principles described below. They help eliminate many systemic issues, because effective industry ensures the country’s economic growth and lays the long-term foundation of its competitiveness. The principle of self-sustainability implies that a company is able to form its current and fixed capital from its own proceeds (net income and amortization and depreciation). The principle of joint resource and process flows involves planning optimal operating, production and financial processes based on adequate resource use and the priority of strategic goals over short-term tasks. The principle of institutionalization of business relations means that businesses build their connections based on the applicable law, without unconventional cash flows, and on mutually beneficial terms, regulating their business relationships and liability for losses. The principle of qualitative development and strengthening positions on the financial and trade markets naturally complements the strategies of economic use of material resources, environment protection, and quality improvement. It requires the use of expertise, methodologies, tools and culture of product creation, purchase and storage, as well as the use of innovative technologies optimizing the consumption of limited resources. The principle of standardization of internal financial relationships implies a delimitation of functions between corporate subdivisions, with degrees of their intersubordination, as well as their responsibility for revenue/profit maximization or for cost cutting. The principle of integrated man- agement system implies that the impact of all the company’s processes on its cash flows, costs and results should be identified. The financial management of costs is the basic element for an innovative model of corporate growth, ensuring that the change of technologies are sufficiently funded and providing a differentiated technological quasi-rent (which boosts revenues considerably through more efficient production and lower costs). The concept of innovative growth implies using a cost optimization mechanism, permanent use of best practices conducive to the planned or projected results, and achieving efficiency with minimum resource consumption. Cost management helps simultaneously resolve essential issues and facilitates financial sustainability by using cost-reduction mechanisms. In conclusion, it must be said that accelerated economic development can be driven by various different factors: from facilitation of access to foreign markets and export support, to broader access to the energy infrastructure, improved customs administration and improved tax law, and, finally, effective logistics. But the positive impact of these factors may be limited by the external economic conditions. Only the Government’s and businesses’ joint efforts to reduce costs and improve labor efficiency can be the essential internal drivers of a country’s economy, which can curb inflation, support a socially responsible economy, and attract foreign investments. 103 References 1. Proceedings of the 27th Session of the Foreign Investment Advisory Council in Russia. 2. Proceedings of the 24th Session of the Foreign Investment Advisory Council in Russia. 3. Peter F. Drucker. Management Challenges for the 21st Century. Elsevier. 2007. Development Trends in the Russian and Foreign Fiscal Policies S.V. Seleznev PhD in Economics, Class 2 Advisor of the State Civil Service Abstract: The article deals with the general trends of the current fiscal policy in the OECD countries and in Russia. Governments’ fiscal policies form the basis for their respective taxation systems. In the current conditions of slowing economic growth, these policies have been aimed at supporting the real sector, reinvigoration of investment processes, and maintaining macroeconomic stability. In every economy, the optimization of taxation is essential for achieving a balance between the fiscal interests of the individuals, companies and public authorities. Key words: fiscal policy, taxation mechanism, tax burden, real sector support, corporate income tax rates, economic growth. E ffective work of real sector companies, along with coordinated efforts of the goals, aims and actions of the public administrations and company managements, are the key to the development and sustainability of the Russian economy. They facilitate continuous growth of business activity, performance and attractiveness; boost revenues and value of property. Tax proceeds 104 increase considerably, even if the tax burden does not change. Simultaneously, as an inevitable result of effective business activities, the revenues of the country’s budget grow as well, which enables the state to perform its social and economic tasks, implement the government’s programs, and perform other functions of the national and local governments. Even a slightest disturbance of the macroeconomic stability slows down business activity, weighs down on margins, and decreases fiscal proceeds (and budget resources overall). In this situation, the fiscal policy of the state needs to be reviewed. The new fiscal strategy is implemented based on an optimal set of modifications to the tax burden of the real sector, allowing the country to maintain the existing potential of corporations and the existing proportions between the direct and indirect taxes in line with the specific features of the socioeconomic system and its stage of development. The taxation mechanism is based on the state’s fiscal policy, or its course of actions regarding taxes, which is reflected in the types of taxes used, their rates, taxpayer groups, tax benefits, etc. Every year, proposals on the changes in the national taxation system for the next three years are submitted to the Russian S.V. Seleznev PhD in Economics, Class 2 Advisor of the State Civil Service Government, which facilitates stability and clarity of the country’s financial and business environment. The practice of submitting the said proposals has existed for several years. The proposals are reflected in a document on which draft amendments to the tax legislation are prepared by the federal executive authorities. For the next three-year period, this document was prepared by the Ministry of Finance under the name of “Main Objectives of the Fiscal Policy of the Russian Federation for 2014 and the Planning Period of 2015–2016 .” The document states that the tax priority of the Russian Government for the stated periods are creating an effective and stable tax system to ensure the stability of the state budget. The objectives of the fiscal policy are the following: supporting investment, developing human capital, and increasing business activity. An important challenge facing the Government is maintaining the competitiveness of the Russian tax system vs. the fiscal systems of the other global players striving to attract investment, while also maximizing the convenience of tax procedures for conscientious taxpayers. That being said, the general fiscal trends of many developed countries remain unchanged, and any new measures are largely aimed at budget consolidation. Despite the slow recovery of the global economy, the West has been aggressively stimulating investment and decreasing unemployment through new tax measures. Since 2007, the rates of taxes on consumption and on high individual income in the OECD countries have been growing, while their corporate income tax rates have mostly been decreasing (see Table 1). Number of member states changing tax rates in 2007–2013 Increase No change Decrease Standard VAT rate 18 15 1 Maximum rate of individual income tax 18 9 7 Base rate of corporate income tax 6 9 19 Change in VAT rates, % 2 Table 1. Changes in the tax rates of the OECD countries, 2007 to 2013 On average, the OECD member states raised the VAT rates by 2% to 18.9%. Note that in the Russian Federation the VAT scheme of 18.0/10.0% has remained unchanged for the last decade (since 2004). The income tax policies in the OECD countries are aimed at boosting budget revenues, hence the increase of individual income tax rates in many countries, mostly for high-income population (in Canada, Slovakia, USA, France, and Czech Republic). Israel introduced progressive income taxation. In the recent years, the OECD members’ fiscal policies have involved increasing income tax base, which has been reflected in several restrictions: limitation of expensing credit in- Approved by the Russian Government on 30 May 2013. 1 105 Development Trends in the Russian and Foreign Fiscal Policies No. Country Russia Federation Great Britain Germany Greece Denmark Israel Spain Italy Canada Korea Poland Portugal Slovakia Slovenia USA Turkey Finland France Czech Republic Chile Switzerland Sweden Estonia Japan Corporate income tax Change in rate vs. 2007, p.p. Standard rate in 2013, % -4.0 20.0 -7.0 23.0 -8.7 30.2 -5.0 20.0 25.0 -5 25.0 -2.5 30.0 -5.5 27.5 -7.8 26.1 -3.3 24.2 19.0 5.0 31.5 4.0 23.0 -6.0 17.0 -0.2 39.1 20.0 -1.5 24.5 34.4 -5.0 19.0 3.0 20.0 -0.1 21.2 -6.0 22.0 -1.0 21.0 -2.5 37.0 Table 2. Income Tax Rates in Russian and the OECD Countries terests; bans on carrying forwards losses. Still, the common practice of decreasing corporate income tax, started at the onset of the recession, continues. The appeal а the investment component of the corporate income tax is leveraged for this, and some countries allow accelerated depreciation and amortization, and create special conditions for recognizing R&D expenses. Over the past six years, over half of the 34 OECD counties (19, or 56%) lowered their standard corporate income tax rates, and only six members (18%) chose to increase them. As a result, the arithmetical mean of corporate income tax rate across the OECD decreased from 27% in 2007 to 25.3% in 2013. The decision on lowering the corporate income tax in Russia from 24 to 20% was made in Q4 2008, and it still remains in force. To a certain extent, it has been conducive to the growth of economic activity and mitigation of the country’s social and financial problems, because certain taxpayer categories have been eligible for decreasing coefficients in the calculation of their tax. 106 S.V. Seleznev PhD in Economics, Class 2 Advisor of the State Civil Service Pursuant to the real sector support measures already taken by the Government (financing target programs, support of small businesses), certain initiatives aimed at taxation system improvement have also been planned. In particular, starting 2013, new rules of tax reporting of expenses. In particular, starting 2013, new rules for reporting expenses for mobilization activities which are considered non-operating, not connected to either production or sales (вincluding expenses for maintaining the capacities and facilities required for fulfilling mobilization plans). Any expenses related to purchasing, creating, reconstructing, modernizing or re-equipping depreciated property classified as mobilization capacities, are reflected in the process of corporate income tax base formation through the depreciation calculation mechanism. Simultaneously, an increasing coefficient was introduced for the basic depreciation norm for facilities used in aggressive environments and/or conditions of intensive shift utilization. An important role in the creation of an investment-friendly tax environment belongs to the indicator reflecting the tax burden of businesses. Any proposed changes to tax burden and its effect on further economic development of the country are usually planned at the stage when fiscal policy priorities are being proposed, considered and approved. Today, it is the tax competition between different countries that dictates them fiscal policies aimed at maximizing both foreign and domestic investment, because these increase the competitiveness the countries’ economies, while also maintaining the aggregate tax burden level and expenses on tax management within the global averages. It must, however, be noted that this universally important indicator, calculated using a methodology approved by the Russian Ministry of Fi- nance, does not always accurately reflect the tax burden born by the corporations as a result of a certain fiscal policy, because tax burden is calculated as the amount of taxes paid (according to tax reports) divided by revenue. Not all taxes adequately reflect the direct business expenses of organizations. In particular, individual income tax (paid by the employees of an organization), as well as indirect taxes and levies, have more to do with the general well-being of the country than with its businesses. Therefore, researchers offer different approaches to tax burden assessment. However, if we set aside such tax burden calculation methods as differentiation between an absolute tax burden (taxes due to be paid less individual income tax amounts) and relative one (tax amounts divided by added value), or calculating tax burden as taxes paid divided by the amount of the respective source of funds, then, assessing tax payments in their dynamic, we can identify the effect of tax stimulation measures on the acceleration of the post-crisis economic growth of the country. Tax burden is essentially, the amount of a company’s money taken out of the current funds and directed towards paying taxes to the budgets and extrabudgetary funds of all levels. The tax burden of a country’s businesses is a good indicator of the efficiency of its fiscal policy. To compare the tax burden in Russia and foreign countries, let us consider Table 3. Even after the numerous changes recently made to its tax legislation, Russia remains a country with a considerable tax burden for businesses. In fact, it is higher in Russia than in such highly developed countries as the USA, Germany, Great Britain, or Canada. Countries employ different fiscal policies at various stages of the macroeconomic cycle: during 107 S.V. Seleznev PhD in Economics, Class 2 Advisor of the State Civil Service Development Trends in the Russian and Foreign Fiscal Policies Country Corporate tax burden, aggregate, % Chile 4.00 Ireland 4.10 Denmark 5.00 Switzerland 5.14 Iceland 5.22 Israel 5.54 New Zealand 5.60 Korea 6.45 Poland 6.49 Slovenia 6.56 Netherlands 6.65 Australia 6.75 Great Britain 6.87 Turkey 7.05 Canada 7.11 Luxembourg 7.32 Norway 7.50 Mexico 7.67 Slovakia 7.88 Hungary 8.25 Czech Republic 8.52 Finland 8.57 Germany 8.85 USA 8.92 Estonia 9.18 Russia 9.45 Portugal 9.52 Austria 9.52 Japan 9.70 Sweden 9.88 Italy 10.05 Spain 10.14 Belgium 10.54 France 12.65 Share of income tax, % 4.00 2.27 5.00 4.00 3.70 4.57 5.60 4.32 3.17 3.36 4.45 5.68 4.61 3.24 4.91 5.13 4.86 5.28 2.84 2.76 2.69 4.02 4.82 7.14 2.88 2.64 4.82 3.49 6.72 3.61 3.78 4.23 4.87 3.86 Insurance con- Country’s rating tributions, % by tax burden 0.00 1 1.82 2 0.00 3 1.15 4 1.52 5 0.97 6 0.00 7 2.13 8 3.32 9 3.21 10 2.20 11 1.06 12 2.25 13 3.81 14 2.20 15 2.19 16 2.63 17 2.39 18 5.03 19 5.49 20 5.82 21 4.55 22 4.03 23 1.78 24 6.30 25 6.81 26 4.70 27 6.03 28 2.98 29 6.27 30 6.27 31 5.91 32 5.67 33 8.79 34 the growth period, state tax rates and tax sums are generally increased, while during the recession and recovery phases, when the structure of economic drivers materially differs from the pre-crisis ones, the amounts of taxes collected are considerably smaller. This helps maintain optimal rates of economic growth during the recovery. The current global depression and production shrinkage are easily explainable, since market economy self-regulates through economic cycles. The IMF forecast for 2013 predicts a slowdown in growth for the developed countries and revises the projected global GDP growth from 3.1% to 2.9%. The European Bank for Reconstruction and Development estimates that the global growth will drop to 1.8%. Meanwhile, the optimistic outlook for Russia’s 2013 GDP is +1.8%, and up to +3% in 2014. In view of the aforesaid, Russian Government’s further fiscal policy is focused on bringing down interest rates, reducing the taxes and introducing tax incentives for investment in basic innovations, capable of produce meaningful changes to the country’s potential. The tax incentives, involving several amendments to the tax legislation, will create favorable environment for investment in certain regions and support investment in the human capital of the country. The new tax policy targets corporate structures directly to eliminate inefficient labor costs and align the statutory financial and tax accounting procedures. In improving its fiscal policy, Russia seeks to retain the existing tax benefits and preferences to innovative organizations, to support the financial market, provide adequate taxation of financial instruments, and support investors and professional stock market players by creating an international financial center. These measures are dictated by the need of integrating Russia into the global economy, and mitigating the effect of the external challenges posed by the innovationbased development of the global economy. The said steps will facilitate the technological innovation-based structural diversification of the national economy, which is impossible without forming a modern, business-friendly institutional and fiscal environment. Table 3. Tax Burden in the OECD Countries as at 2011.2 Garantf1://70292510.0/ http://www.itar-tass.com/c1/919429.html 2 3 108 109 References 1. Budget Address of the President of the Russian Federation Vladimir Putin, dated 13 June 2013 “On the Budget Policy in 2014–2016”. 2. Strategy of Innovative Development of the Russian Federation for the Period until 2020. Approved by Decree No. 2227-r of the Government of the Russian Federation, dated 8 December 2011. 3. Forecast of the Russian Federation’s Social and Economic Development for 2014 and the Planning Period of 2015–2016. 4. Main Objectives of the Fiscal Policy of the Russian Federation for 2014 and the Planning Period of 2015–2016. Silicate-Calcium-Phosphate Biocomposite Materials for Osteoplastic Surgery N.V. Sventskaya, PhD in Engineering, Assistant at the Department of Chemical Technology of Composite and Bonding Materials of D. Mendeleev University of Chemical Technology of Russia B.I. Beletskiy, PhD in Engineering, Assistant Professor at the Department of Chemical Technology of Glass and Alloys of D. Mendeleev University of Chemical Technology of Russia This paper describes implantation materials for osteoplastic surgery. Influence of silicon (Si) on bone and cartilaginous tissues formation and development is discussed.Implantation materials presented in this article are based on silicate bioglass and calciumphosphate filling materials developed by the laboratory of biomaterials. M Key words:implantation materials for osteoplasty, bioglass, calcium phosphates, porosity, mechanical strength. etal prostheses, materials based on metal alloys, polymers, calcium phosphate ceramics, glass ceramics and bone transplants are currently widely used in treatment and replacement of bone defects. Most of applied bone implantation materials are related to bioresistive or bioactive materials which have sufficient strength and are characterised by high stability in the internal environment. Materials of this type stay in the body for a long time and play the role of carcass or passive matrix 110 during the bone tissue formation process. Review of patents, scientific, technical and medical literature has revealed a ‘regeneration’ trend in the medical materials technology, the basis of which is development and production of implantation materials actively affecting bone cells, stimulating bone tissue regeneration and fully resorbing in the course of time. The researchers are focused mainly on development of bioactive glass, cements and ceramics within calcium phosphate system. The interest to this system can be explained by the fact that it provides the opportunity to create materials with various proportions of Ca/P atoms, including those similar to bone mineral matrix or compounds involved in bone tissue metabolism, such as calcium hydroxyapatite (HA), carbonate apatite (CHA), tricalcium phosphate (TCP) dicalcium phosphate dehydrate (DCPD), calcium poly- and pyrophosphate (CPP). These minerals possess bioactivity and biocompatibility; all of them (except for HA) are resorbable and N.V. Sventskaya, B.I. Beletskiy can participate in mineralization of newly forming bone collagen matrix (osteoid). Another direction of research is development of materials in silicate-calcium-phosphate system. Professor E. Carlisle [1, 2] concluded in her works that silicon is vitally important for normal growth and development of skeletal tissues; if silicon nutrition is insufficient, deformation is observed in cannon bones, thigh bones and zygomatic bones, and the content of collagen and non-collagen proteins is observed to reduce in cartilaginous tissues. It has been found that the content of silicon increases along with the increased content of calcium at the initial stages of osteoid mineralization. At later stages, when hydroxyapatite crystals are formed, the content of silicon considerably reduces and amounts to less than 0.01% in ‘mature’ bone tissue. Experiments in vitro with osteoblasts isolate [3] showed that proliferative activity of osteoblasts and their differentiation, as well as synthesis of collagen fibres are increased by adding liquid forms of silicon (Bioglass and pseudowollastonite ionic dissolution products) into the cell culture. Requirements to materials for osteoplastic surgery are as follows: · bioactivity, biocompatibility, bioinertness; · strength of 20-100 MPa corresponding to bone tissue strength; · effective porosity 15-60% depending on the type of bone tissue being reconstituted (cortical or spongy tissue); · pore size: small pores (10-50 µm) are essential for adsorption of biological molecules from blood plasma and intercellular medium and growth factors, while large pores (50-500 µm) are required for osteogenic cells fixation, proliferation and differentiation, and for bone matrix formation in the material pores; · рН of aqueous extract 7.0-7.6, similar to pH of bone tissue; · radioopacity; · sterilizability (by dry heat, γ-radiation) without changing material composition and structure; and · ease of manufacture and mechanical processability. Significant part of materials for osteoplasty, over 95%, is currently supplied by the USA and the EU countries. These materials are mainly represented by microporous calcium phosphate block ceramics, HA or β-TCP granulated powders, or bone hetero and allotransplants. In Russia, small limited batches of bone transplants are manufactured by Intermedapatite, Polystom companies, N. Priorov Central Research Institute of Traumatology and Orthopaedics and some other enterprises. Investigations on development and introduction of advanced materials are carried out by A. Baykov Institute of Metallurgy within the Russian Academy of Science, M. Lomonosov Moscow State University, Tomsk Polytechnic Institute and D. Mendeleev University of Chemical Technology. D. Mendeleev University of Chemical Technology has developed a number of porous implantation materials based on silicate glass and bioactive fillers such as calcium hydroxyapatite and β-tricalcium phosphate: BAC-1000, BAC1000М, ORION-MB, BAC-RD, as well as powders with various grain sizes; also, standard sets of implants for maxillofacial area reconstruction and neurosurgery have been developed. Bioactive silicate apatite composite with the bulk density of 1,000 g/cm3 (BAC-1000), with cellular and channelled pore structure consists of neutral medical glass NS-2A and calcium hydroxyapatite filler. This type of glass is able to bind with bone tissues due to silica gel forma- 111 N.V. Sventskaya, B.I. Beletskiy Silicate-Calcium-Phosphate Biocomposite Materials for Osteoplastic Surgery Parameter Value HA content, % wt 40-60 Bulk density, kg/m3 1,000 Pore size, µm 50-500 Total porosity, % 60 Water adsorption, % 40 Bending strength, MPa up to 20 Compression strength, MPa up to 80 Table 1. Specifications of BAC-1000 Biocomposite [4] tion of implant surface, resulting from alkaline components dissolution in physiological medium; moreover, it is able to stay in the implantation zone for a long time due to its low inherent resorbability. Open pore structure of these biocomposite materials with the size of pores within the range of 50-500 µm allows bone cells penetration through the pore network and provides implant anchoring within the implant bed volume. Porous glass matrix of the material provides biological availability and resorbability of hydroxyapatite. Colonization of open cellular channelled pore structure by bone cells increases strength properties of implants 2 or 3 times. Specifications of BAC-1000 biocomposite are presented in Table 1. The results of histologic sections of BAC-1000 implanted samples allowed identification of osteogenesis progress in the implant structure. Regeneration process develops in the implants from the first days of installation and starts from filling the entire volume of pores with tissue fluid and development of vascularized granulation tissue from the periphery towards the centre; starting from day 7, granulation tissue starts to be colonized. Then granulation tissue gets replaced with coarse fibrous tissue where new bones trabeculas start forming on day 21. During month 2, presence of mature fibrous connective and bone tissues is observed in the samples. During months 3 or 4, the connective tissue containing collagen and blood vessels forms carcass in the material porous structure. During months 5 and 6, the connective tissue and new bone trabeculas continue developing. By the end of the year, mature spongy bone forms in the implant pores [4, 5]. BAC-1000 biocomposite has been used for manufacturing NIS-R sets of implants to replace bone defects and deformations of facial skeleton (Figure 1).NIS-R sets of implants have been included in the Register of State Standards of Russia under No. 200/017852 and approved for batch manufacturing and medical application in special clinics (Registration Certificate No. 98/218/433). NIS-R set is manufactured in accordance with the requirements of Process Regulations TR-020664-1.1-92 and Technical Specifications TU 9437-001-02066492-98; it is covered by RF Patent No. 2074672. The set is certified with Certificate of Conformity No. ROSS ru. IMO2.АО71903434657. Since 1998, implants from BAC-1000 have been used in more than 2,000 surgical operations on skull, facial skeleton and spine at medical centres and military hospitals of the Moscow Region. Experience of clinical application of implants based on BAC-1000 proved their efficiency in maxillofacial surgery, neurosurgery, military field surgery, and dental surgery for treating firearm wounds and comminuted osteal wounds. In 2003, we developed a technical project and organized a laboratory for advanced technologies implementation in civilian industry products in the premises of the Federal State Unitary Enterprise Central Research Institute of 112 Figure 1. NIS-R set of implants for maxillofacial skeleton defects reconstruction Automation and Hydraulics where production of implants based on BAC-1000 biocomposite material and its modifications has been established. NIS-R sets based on BAC-1000 biocomposite have been tested and endorsed in the following medical establishment of Moscow [4, 6]: 1. M. Vladimirsky Moscow Regional Scientific and Research Clinical Institute; 2. N. Burdenko Central Military Clinical Hospital; 3. Hospital of the Ministry of Internal Affairs; 4. N. Burdenko Institute of Neurosurgery; 5. Russian Medical Academy of Post-Graduate Education; 6. Central Scientific and Research Institute of Dentistry and Maxillofacial Surgery; 7. S. Sechenov Moscow Medical Academy; and others. BAC-1000 material and its equivalents are unique since they can be used for manufacturing large-sized products (up to 150 cm3) with uniform pore structure, so one-piece, long-length items of compound shapes can be manufactured from these materials using prototyping devices. At present, we have practised technologies of producing BAC-1000 biocomposite equivalents with controlled phase composition and porosity. In order to increase bioactivity of the material which was assessed by calcium phosphates release in the amount of 2-4 mg/day, and to stimulate osteogenesis process, we have modified BAC-1000 biocomposite by replacing part of HA with β-TCP phase that has higher biological response in the internal environment [7, 8]. When implanted, this kind of material is able to gradually resorb, releasing calcium and phosphate ions into the physiological medium; these ions play an active role in the mineralization of forming bone tissue within a greater time range similar to osteogenesis periods. For this purpose, samples were treated with orthophosphoric acid solutions at concentrations of 0.05 and 0.1 n., thus transforming part of HA into β-TCP, after which thermochemical reaction was performed at temperatures Т = 850-950 °С and holding time of 30-120 minutes: 3Са10(РО4)6(ОН)2 + 2Н3РО4 10Са3(РО4)2 + 6 Н2О This method can be used for production of polymineral biocomposite BAC-1000M material composed of glass-hydroxyapatite-tricalcium phosphate system. Formation of tricalcium phosphate in this reaction depends on the mode of thermochemical treatment and, generally, the outcome of β-TCP is 12-25% [9]. Structure of natural bone tissue is not homogenous and is represented by compact (solid) and spongy (highly porous) bone. For neurosurgical operations on spine reconstruction, it is reasonable to use materials with gradient porosity where dense structure grades to highly porous structure from periphery towards central layers. D.L. Mastryukova [10, 11] has worked out a technology to produce biocomposite ORION-MB materials which are a modification of BAC-1000 with gradient pore 113 N.V. Sventskaya, B.I. Beletskiy Silicate-Calcium-Phosphate Biocomposite Materials for Osteoplastic Surgery Implant Water Adsorption, % Cortical Layer Spongy Layer (G1) Properties Spongy Layer (G2) Filler Fraction Matrix: Filler Proportion Filler Fraction Matrix : Filler Proportion Filler Fraction Matrix : Filler Proportion Composition, % wt Bulk density, g/cm3 E1 35 50-200 60:40 200-600 60:40 - - E2 35 200-600 60:40 200-600 70:30 - - E3 36 10-50 70:30 200-600 60:40 200-600 70:30 C1 35 200-600 60:40 200-600 70:30 - - C2 32 10-50 70:30 200-600 70:30 - - Table 2. Multilayer Biocomposite Materials and Their Specifications [12] structure differentiated by size and oriented by pore distribution types. The material is based on a model of cross-sectional fragment of L5 vertebra with porosity distribution grading from solid cortical layer to spongy layer; the size of pores varies within the range from 50 to 500 µm. Multilayer biocomposites were obtained by combining layers with different grain-size distribution using various methods of filling. As a result, samples of different types were produced (Table 2). Microstructure of a two-layer sample is shown in Figure 2. Figure 2. Sectional electronmicroscopic analysis of two-layer sample with gradient pore structure Where E is elliptical implants and C is cylindrical implants for spine. All samples of BAC-1000, BAC-1000M, ORION-MB composites and hydrated silicate matrix were studied by Medicine and Biotechnologies company in terms of possibility to replant medical immunobiological agent of allofibroblasts (AFB) Human Diploid Cell Cultures for Substitutive Therapy. The studies’ results showed that allofibroblasts fix to the samples with high open porosity and permeability; the main requirement for that process was constant acidity of culture medium. Hydrated silicate matrix was found to be best substrate for AFB development. AFB fixation to its surface was active; proliferation and differentiation of cells was observed. Silicate glass matrix maintained constant level of pH = 7.4 which is favourable for this type of cells. Samples of BAC-1000 and BAC-1000M proved to be less appropriate for AFB culture fixation and development since the extract for these preparations has higher alkalinity, 7.8 and 7.6, respectively [13]. A promising area is development and study of bioactive silicate glass resorbing in the body environment [14, 15]. Such compositions can significantly induce regeneration of damaged bone tissues acting at the cell level, and can be fully 114 Pore size, µm Porosity (differentiated), % Total Open Sealed Saturation rate, mm/min Compression strength, МPa Bending strength, МPa Values ORION-MB 30-80 20-50 1-2,5 0,5-1 10-200 100-500 40-60 60-80 30-40 30-70 10-20 10-30 10-80 10-40 30-50 25-40 30-70 Filler only, 70-90 Glass matrix Filler Cortical layer Spongy layer Cortical layer Spongy layer Cortical layer Spongy layer Cortical layer Spongy layer Cortical layer Spongy layer Cortical layer Spongy layer Cortical layer Spongy layer Cortical layer Spongy layer Water adsorption, % Resorption in HCl within 10 days, % BAC-RD 50-75 25-50 1,50-1,80 1,20-1,50 50-200, micro-inhomogeneities 30-40 45-55 20-40 30-50 5-12 3-13 10-20 10-100 20-40 10-20 2-6 1-2 20-50 Composition, 15-30 Table 3. Comparative Specifications of ORION-MB and BAC-RD Products [17] substituted by natural bone tissue as implant degrades. This fundamentally discriminates them from BAC-1000 material where sodium aluminium silicate matrix shows high chemical stability. Biodegradable glass is marked by high hydrophilic properties and is able to resorb in the internal environment due to formation of highly hydrated colloid silica gels which are excreted from the body without accumulating silicon component. BAC-RD is a silicate-calcium phosphate composite intended for treating bone injuries and reconstructing the lost fragments of bone tissue by stimulating genuine osteogenic cells and activating their secretory capacity. BAC-RD consists of resorbable glass matrix (glass system Na2O-CaO-SiO2-P2O5, BioС) and resorbable filler—calcium-deficient hydroxyapatite (Са/Р proportion is 1.5-1.65, СаdHA). Pore structure of the material is represented by a network of interconnected pores, with the percentage of open pores varying within the range of 20-50%. Pores are featured by size bimodal distribution: large pores 40-120 µm and small pores 2-10 µm (Figure 3). The material saturation rate is 10-100 mm/min. Compression strength of BAC-RD varies within the range of 10-40 МPa. Composite resorption varies within 5-25% in 10 days [16]. Comparative specifications of ORION-MB and BAC-RD products are shown in Table 3. Biological activity of composite is determined by presence of glass matrix: water solutions pro- 115 N.V. Sventskaya, B.I. Beletskiy Silicate-Calcium-Phosphate Biocomposite Materials for Osteoplastic Surgery logy. Currently, the materials we have developed have no equivalents in Russia and are highly competitive with foreign implantation materials, such as Interpore (USA), Bio-Оss (Switzerland), Algipure (USA), Cerasorb (Germany), Bioapatite (France), Ostrix NR (USA), in terms of chemical and biological properties. References Figure 3. Photomicrograph of pore structure of BAC-RD composite vide formation of flexible silica gels on the composite surface. These silica gels participate in fixation of almost all types of biological molecules, proteins and cells (due to formation of multiple hydrogen and Van der Waals bonds, and copying the replicas of contacting molecules). Products of glass matrix resorption perform genetic control of osteogenic cells behaviour, i.e. enhance their viability and generation of collagen in cells culture. Presence of resorbable filler, calcium-deficient hydroxyapatite in the material provides higher content of calcium and phosphorus ions in the implantation area, which participate in osteoid (collagen matrix) mineralization. The technology capabilities allow adding any calcium phosphate fillers in the material (from calcium-excessive hydroxyapatite Ca12(PO4)6(OH)2 to calcium-deficient hydroxyapatite Ca9(PO4)6(OH)2, β-tricalcium phosphate, α-tricalcium phosphate), microporous zeolite, which makes it possible to control the porosity, strength and resorbability of product within a wide range [16, 17]. The technology of composite production allows obtaining materials with pre-set parameters of pore structure: · for compact bone defects reconstruction— materials with the percentage of open pores 4045%, large pores size 40-80 µm, small pores size 2-10 µm, compression strength 25-30 МPa; · for trabecular bone defects reconstruction— materials with the percentage of open pores 5055%, large pores size 60-120 µm, small pores size 2-10 µm, compression strength 10-15 МPa; · creating materials with gradient porosity, with small pores (40-80 µm) at the external layer grading to larger pores (60-120 µm) towards the internal layer; · creating complex-shaped items. During animal biological studies of BAC-RD biocomposite, the material proved to possess osteoinductive properties and to lack expressed inflammatory response in surrounding tissues. Thus, we have developed technologies of producing bone implantation materials with pre-set chemical and phase composition, gradient pore structure, with the possibility of targeted control of physico-mechanical, chemical and biological properties of the material; with osteoinductive properties and the ability to bond with bone tissue. All these advantages give the evidence of high biological potential of silicate-calcium phosphate biocomposite materials for implanto- 116 1. E. Carlisle. Si: A Possible Factor in Bone Calcification. // Science. 1970. Vol. 167. P. 279-280. 2. E. Carlisle. Si: An Essential Element for the Chick. // Science 1972. Vol. 178. P. 619-621. 3. P. Valerio, M. Pereira, A. Goes, M. Leite. The Effect of Ionic Products from Bioactive Glass Dissolution on Osteoblast Proliferation and Collagen Production // Biomaterials. 2004. Vol. 25. P. 2941-2948. 4. E.B. Vlasova. Osteoconductive Apatite-Silicate Biocomposite Materials for Osteoplastic Surgery. Author’s abstract of thesis for candidate of technical sciences. М.: D.I. Mendeleyev Russian University of Chemical Technology, 1998. P 18. 5. B.I. Beletskiy, V.I. Shoumsky, A.A. Nikitin, E.B. Vlasova. Biocomposite Calcium Phosphate Materials in Osteoplastic Surgery // Glass and Ceramics. 2000. No. 9. P. 35-37. 6. B.I. Beletskiy, D.L. Mastryukova, E.B. Vlasova. Development of Implantation Material with Gradient Pore Structure for Neurosurgery. // Glass and Ceramics. 2003. No. 9. P. 18-20. 7. A.Y. Malysheva, B.I. Beletsky, E.B. Vlasova. Structure and Properties of Composite Materials for Medical Purposes // Glass and Ceramics. 2001. No. 1. P. 16-19. 8. A.Y. Malysheva. Control of Biological Compatibility of Implantation Materials Containing Apatite // Inorganic Materials. 2001. Vol. 37. No. 2. P. 233-237. 117 9. N.V. Sventskaya, B.I. Beletsky. Synthesis and Investigation of Biocomposite Materials for Osteoplasty // Progress in Chemistry and Chemical Technology: SBNT. М.: Russian University of Chemical Technology, 2003. Vol. 17. No. 15. P. 86-91. 10. Patent No. 2007119647/15 dated 28 May 2007. Composition, Bioactive Microporous Material Imitating Natural Bone Structures, and Method of Its Production. 11. A.V. Kedrov, L.A. Ramirez, B.I. Beletsky, D.L. Mastryukova et al. Intraosteal Osteoconductive Implants for Frontal Stabilization of Damaged Cervical Spine. // Spinal Surgery. 2007. No. 2. P. 18-22. 12. D.L. Mastryukova. Biocomposite Materials with Differentiated Pore Structure. Author’s abstract of thesis for candidate of technical sciences. М.: D.I. Mendeleyev Russian University of Chemical Technology, 2007. P 23. 13. D.L. Mastryukova, B.I. Beletsky, O.V. Polukhina. Glass Ceramics with Controlled Pore Structure for Medicine. // Glass and Ceramics. 2007 No. 4. P. 23-26. 14. B.I. Beletskiy, N.V. Sventskaya. Silica-Containing Glass and Implantation Materials Based on Calcium Phosphates // Engineering and Technology of Silicates. 2008 No. 3. P. 27-32. 15. B.I. Beletskiy, N.V. Sventskaya. Silicon in Living Organisms and New-Generation Biocomposite Materials // Glass and Ceramics 2009. No. 3. P. 26-31. 16. Patent No. 2010153460 dated 28 December 2010. Bioactive Microporous Material for Osteosurgery, and Method of its Production. 17. N.V. Sventskaya. Silicophosphate Biocomposite Materials with Controlled Pore Structure for Osteoplastic Surgery. Author’s abstract of thesis for candidate of technical sciences. М.: D.I. Mendeleyev Russian University of Chemical Technology, 2011. P 18. On the Avenues of Research of Accident Response Systems Sergey Alexandrovich Senin leading expert of the Strategic Research Department at Glonass/GNSS Forum Association The author of the articles shows that, in order to mitigate the accidents occurring on Russian roads, a whole complex of measures needs to be taken, including those involving several areas of hi-tech (e.g., information technologies, communications and telematics). I Keywords: information, communication and telematic technologies, development of response systems, road traffic accidents. n order to mitigate the severity of the road traffic accidents (“accidents”) in Russia, a whole complex of measures needs to be taken, including those involving several areas of hi-tech (e.g., information technologies, communications and telematics). The implementation of all the said technologies in a set including car navigation systems and sensors, telematics, and an accident response system connecting the car with the road and emergency services, has led to the creation of intellectual transport systems (ITS). Introducing ITSs in megacities and regions of dense traffic resolves many traffic control issues, including the creation of accident response systems. The Russian government realized that mitigation of accident gravity and consequences hinges not only on organiza- 118 tional measures taken by the Ministry of Internal Affairs but also on authorizing a newly created Russian ITS (RITS) to receive information on accidents, and it real time process and relay it to specialized agencies, which was reflected in the Federal Target Program “Road Traffic Safety in 2006-2012”, enacted by the Russian Government Regulation No. 100 dated 20 February 2006 [1]. The Program lists the functions of the RITS, which, like its counterparts in developed economies, is created to enhance traffic effectiveness, ensure prompt response to accidents, and inform competent services of any emergencies fully and accurately. The Program outlines two interrelated avenues of development for the RITS: the technological direction, which involves creating the equipment complexes to instrumentalize the RITZ operations; and the methodological one, involving the development of the strategy of RITZ operation for effective traffic management and control (linear, operator, and situational) (which is one of the RITS’ primary objectives). Since the two avenues are systemically interrelated, a number of solutions need to be developed (including the mechanisms of their instrumental, algorithmic, software and organizational alignment within the RITS). These tasks are now being tackled as part of the formation of scientific approaches to the design of ITS concepts in Russia [2]. Sergey Alexandrovich Senin leading expert of the Strategic Research Department at Glonass/GNSS Forum Association The technological avenue of the Russian ITS development is based on a combination of the global satellite positioning system (GLONASS) with on-board equipment (standard and optional telematics from transport and for road infrastructure). Still, telematics not backed by effective emergency response systems will not perform the main function of the ITS in an emergency situation: prompt and effective help to the accident victims. That is why the methodological facet of RITS functioning, with its algorithms of transfer/processing and receipt of accident information, based on effective procedures, and the software implementing them, is no less important than the instrumental one. By 2013, a local ITS is to be launched in Moscow. Even as I write, the video and photo cameras monitoring the road conditions and registering any offenses are being installed. Numerous sensors adapting traffic lights to traffic density and information boards are being put in place. 20 to 25% of the Moscow streets are fully equipped. The information boards on the Third Transport Ring already show the traffic speed at certain road stretches. This year, five thousand information signs will put placed at pedestrian crossings; the number of solar-powered LED traffic lights will be increased. Various elements of ITS have been used for a number of operations in traffic management and safety with varying degrees of success. The following list of projects, supervised by ERTICO, gives some insight into the types of tasks ITS have been performing in the EU: AIDE (Adaptive Integrated Driver-Vehicle Interface) – on-board telematics providing assistance to the driver in complex driving environments; GST (Global System for Telematics) – a system of telematic services enabling collection, transmission and processing of information to be used by drivers and vehicle occupants, as well as for emergency and rescue services; ADAS (Advanced Driver Assistance Systems) – a system preventing accidents by transmitting information on potential dangers en route to cars’ on-board telematic systems; MADAS (MAPS&ADAS) – a system of digital maps improving traffic safety; CVIS (Cooperative vehicle-infrastructure systems) – a system facilitating the interaction between on-board and road telematics; EuroRoadS – a project for creating a database on the European road insfrastructure; Road Traffic Information Group – providing information support to road users; TMC Forum (Traffic Message Channel) – informing road users of real-time road conditions on a dedicated radio channel. The analysis of even some of these systems, both completed and currently implemented, reveals a lack of an overarching all-European ITS concept into which they should be integrated. One reason for that could the difficulty of harmonizing ITS regulations and standards Europe-wide. This assumption is indirectly confirmed by the success of the ERTICO-proposed initiative to equip vehicles Europe-wide with on-board telematics enabling to locate the vehicle in case of an accident and call rescue services to the scene. As a result, the e-call program was developed and introduced in practically every EU country [3]. The experience of ITS implementation in foreign countries will likely be used by Russian developers creating on-board telematic solutions. The analysis of several works, summarized in Table 1, shows that, currently, Russian researchers analyzing the methodological aspect of ITS development do not have a shared vision of the place of ITS in the national transport system, particularly in the area of traffic safety. Based on the aforesaid, we can say that the methodological line of ITS implementation for traffic safety in Russia has only begun to develop. 119 - Sergey Alexandrovich Senin leading expert of the Strategic Research Department at Glonass/GNSS Forum Association On the Avenues of Research of Accident Response Systems Table 1. Analysis of works on the methodological aspect of ITS development. Source Summary Vukan R. Vuchik. Transporta- A systematic overview of municipal tion for Livable Cities. [4] transport types and their characteristics; analysis of car overdependency; the author makes a point that most livable cities worldwide use intermodal transportation. G. Galaburda, V.A. Persianov, The book given a brief overview of the Russian transport system, listing A.A. Timoshin et al. Single technical and economic features and Transport System: 2nd Edition, Revised. [5] performance indicators for various types of transport, and analyzing the connections between them. The author also reviews the needs of a modern national road and transport management system. E. Gorev. Transport Systems The manual gives basic information on transport systems theory, 101: a Manual. [6] describing the main types of transport systems, their structures, operation and interconnection. An ITS is considered as logistic infraV.A. Medvedev. Development of the Information and structure created to provide routing, Logistic Infrastructure of a monitoring, operation and control of Regional Transport Complex. passenger and cargo transportation. [9] N. Pugachev. Traffic Manage- The book discusses the basic prinment and Safety: a Manual. ciples of traffic management, methods [7] of its research and performance assessment; analyzes typical causes of accidents, providing their classification and reporting system; lists the main characteristics of vehicle and pedestrian flows. Towards Zero: Ambitious This collection of analytical articles Road Safety Targets and the published by the OECD deals with Safe System Approach. Inter- road traffic safety, considering national Transport Forum, programs and measures at the organizational or national level. OECD Publishing [8] 120 Points of interest The author presents ITS as a comprehensive solution of transportation problems. The designers of European and American ITS have already adjusted their solutions in line with many of the recommendations given in the book. The work looks at the areas of rational use of several means of city and suburban transportation, analyzing the specific features of transportation services of cities, towns and villages. The PRT – Personal Rapid Transit (PAT – Personal Automated Transport) system is described in-depth. An ITS is regarded first and foremost as the key to solving the logistic challenges of a region, and only secondly as a traffic safety tool. Briefly outlines European ITS (CEPRA, DGPS, BALANCE, COMFORT, LLAMD and others), focusing on public transport management systems. The authors note that the European eCall system enables emergency response services to receive additional information on the degree of bodily harm and the type of injuries sustained. The projected percentage of decreased mortality in road traffic accidents as a result of the system’s complete implementation is estimated at 5-10%. Compared to its European peers, Russia, however, has the advantage of already having its own global positioning system in place, GLONASS (Global Navigation Satellite System), while its European counterpart, Galileo, won’t be launched until 2015. The improvement of GLONASS’ performance being one of the national safety and security priorities, this system could be a powerful catalyst to the development of ITS in Russia, which would lead to improved traffic safety, and the overhaul of the domestic car and insurance markets. References 1. Federal Target Program “Improvement of Road Traffic Safety in 2006-2012”, enacted by Regulation of the Government of the Russian Federation No. 100 dated 20 February 2006. – Accessible at: http://www. fcp-pbdd.ru/about_program/ (retrieved on 5 October 2012) 2. S.V. Zhankaziev. Scientific Approaches to the Formation of Intellectual Transport Systems’ Concepts in Russia. // Vestnik GLONASS – 2012 – No. 1 [4] – Pp. 29-34. 3. М2М Technologies for Emergency Services. – Accessible at: http://www.kommersant.ru/ doc/1586068/print (retrieved on 3 October 2012). 4. Vukan R. Vuchik. Transportation for Livable Cities. Center for Urban Policy Research; New Brunswick, NJ: 1999, 352 pages. 5. V.G. Galaburda, V.A. Persianov, A.A. Timoshin et al. Single Transport System: 2nd Edition, Revised. — Moscow: Transport, 2001. — 303 pages. 6. A.E. Gorev. Transport Systems 101: a Manual. Saint-Petersburg State University of Architecture and Civil Engineering. – St. Petersburg, 2010. – 214 pages. 7. I.N. Pugachev. Traffic Management and Safety: a Manual. – Khabarovsk: Publishing House of the Khabarovsk State Technical University, 2004 –232 pages. 8. Towards Zero: Ambitious Road Safety Targets and the Safe System Approach, International Transport Forum, OECD Publishing, 2010 –295 pages. 9. V.A. Medvedev. Development of the Information and Logistic Infrastructure of a Regional Transport Complex: Abstract of PhD Dissertation: 08.00.05. – St. Petersburg, NWTU. 2008 – 16 pages. Transport/vehicle telematics is a system for monitoring moving objects, using satellite navigation technologies, mobile and/or radio equipment and technologies, computers and digital maps. Satellite tracking of vehicles is used for performing logistic tasks, to manage transportation processes, for the purposes of automated management of vehicle fleet. Telematic systems track and analyze temporal and special coordinates of vehicles. It can be done online (through real-time remote transfer of the coordinate data) or offline (when the data are read once the vehicle arrives at a control station). Vehicles are equipped with mobile modules consisting of the following units: satellite signal receiver, data storage unit, and data transfer module. The software of the mobile module takes the coordinate data from the receiver, stores them, and transmits through the transfer module whenever it is possible. The transfer module can transfer data through wireless networks of mobile providers. The received data are analyzed and presented as text or maps to a traffic controller. In the offline mode, there is no remote data transfer, which allows the use of cheaper mobile modules and eliminates the need for mobile providers’ services. The mobile module can be built based on NAVSTAR GPS or GLONASS satellite receivers. GLONASS navigation has been actively promoted and lobbied lately in Russia, along with the design and production of appropriate client equipment. 121 The ‹‹intelligent road›› testing complex as experimental grounds for designing technological solutions in intellectual transport systems Andrey Igorevich Vorobyov Ivan Sergeyevich Mordanov, Maxim Viktorovich Gavrilyuk Andrey Igorevich Vorobyov, PhD in Engineering, Assistant Professor, Moscow State Automobile and Road Technical University, Subdepartment of Traffic Management and Safety, Ivan Sergeyevich Mordanov, PhD Student, Moscow State Automobile and Road Technical University, Subdepartment of Traffic Management and Safety, Maxim Viktorovich Gavrilyuk, Engineer, Moscow State Automobile and Road Technical University, Subdepartment of Traffic Management and Safety. Abstract: The paper contains a description of the «Intelligent Road» testing complex and the potential of its use for assessing the feasibility of local projects involving the development of intelligent transport systems. Key words: intelligent transport system, components of the intelligent transport system, testing complex. A Introduction comprehensive analysis of the performance and effectiveness of the intellectual transport systems (ITS) introduced for federal motorways will require a series of preliminary tests on a real stretch of a road, using sample ITS components. Installing sample ITS equipment on real roads and streets is too expensive (and sometimes, impossible, due to the possi- 122 bility of a local transport collapse in case the untested system fails). The tests, therefore, are best conducted on dedicated testing grounds. For this purpose, Moscow State Automobile and Road Technical University (MADI) designated a part of its testing grounds for a testing complex called “Intelligent Road”. 1 Functions of the complex The “Intelligent Road” testing complex was created to research and perfect modern methods of effective traffic flow management, traffic safety, road capacity enhancement, and accident prevention. A pilot road segment, equipped with an intellectual transport system, was created on the testing grounds of MADI (Figure 1). Figure 1 – Pilot road segment on the MADI testing grounds. An area control center for the road ITS (RITS CC) was created on the testing grounds. The RITS CC provides real-time operation, collection and aggregation of the data from all the ITS subsystems of the road segmentб as well as processing and analysis of the data, and formulation of solutions based on the traffic management scenarios database. Currently, the RITS CC created at the testing complex, apart from collecting data from all the required ITS subsystems and elements, enables the management of the manual and automated information processes, the switching of road lights, and the monitoring of the license place recognition. Creating an area center at the testing complex will allow us to analyze all the center’s operating algorithms and improve the technological aspects of the system’s implementation on a real road, thus enhancing the performance of the ITS. 2 History of the testing complex While the concept of the complex emerged in 2010, its implementation took almost a year. This required a detailed design of the future road segment, a development plan for the next few years, a list of organizations willing to cooperate on the project, and a plan for using the testing road segment for the various 123 The «intelligent road» testing complex as experimental grounds for designing technological solutions in intellectual transport systems purposes of the university (e.g., for professional training). In May 2011, pursuant to an order issued by the university’s rector V.M. Prihodko and as part of the program for systemic development of the MADI infrastructure with a view of forming an innovative environment in the Russian road and vehicle complex within the system “University-Technology Park-Innovative Small Businesses-Transport Industry”, a road lot on the MADI testing grounds was formally allocated for the creation of the “Intelligent Road” testing complex. At the same time, the procurement of the necessary equipment and road infrastructure elements began. By late 2011, the road segment was equipped with two U-shaped, L-shaped and bracket stands. A dynamic information board (DIB), a video surveillance system, a meteorological monitoring system and the road lights were installed. Separate premises were designated for the data processing center (DPC), where an operator would be able to process real-time data received from the equipment installed, and manage the equipment. Within this scheme, the DPC partially performed the functions of the RITS CC. Due to the equipment installation and testing performed in November 2011, the road segment of the testing complex was closed for general vehicle traffic. The same year, a joint presentation of a scaled model of the ITS to the Ministry of Industry and Trade, which marked the official opening of the complex. Starting early 2012, various ITS subsystems have been installed on the road segment. For instance, over the two years the testing road segment has been equipped with a system of license plate recognition, a subsystem of Andrey Igorevich Vorobyov Ivan Sergeyevich Mordanov, Maxim Viktorovich Gavrilyuk dynamic and static weight control, and a cutting-edge dynamic information board. For access to other sites of the MADI testing grounds, a detour road with a parking lot was constructed. The testing complex is currently used for professional training purposes and for testing the equipment of partner organizations, in particular, for testing the performance of equipment is Russia-specific conditions. 3 Structure of the testing complex The “Intelligent Road” complex comprises a road segment with equipment and a DPC storing and processing the data and managing the ITS subsystems. The DPC consists of a server for data collection and processing, and several automated workstations for the operators, who manage the equipment and ITS subsystems. The ITS subsystems available at the testing complex include (Figure 2): 1) license plate number recognition subsystem; 2) traffic flow parameters monitoring subsystem; 3) subsystem informing the road users through information displayed on dynamic information boards; 4) traffic lights subsystem; 5) meteorological monitoring subsystem; 6) tolling subsystem for trucks; 7) weight and dimensional control subsystem. The information subsystem informs the drivers of the traffic conditions expected ahead, in accordance with the traffic management scenario applied, including the information on the traffic situation, weather conditions, parking availability, detour 124 Figure 2 – Diagram of equipment locations at the ‹‹Intelligent Road›› testing complex routes, and other information improving traffic flow. The road users are informed of the current traffic conditions through dynamic information boards displaying text and graphics. The meteorological monitoring subsystem consists of a number of sensors, measuring both environmental and road parameters (some built into the road surface). The automated road meteorological station measures and transmits road surface parame- ters to the meteodata processing center, which allows forecasting ice conditions during the winter season. The weight control subsystem is a measuring complex comprising static and dynamic scales. The dynamic scales can weigh vehicles in motion, which substantially expedites the weighing process. In the weight of a vehicle exceeds the limit, the driver goes to a weight control station for additional check on static scales. 125 The «intelligent road» testing complex as experimental grounds for designing technological solutions in intellectual transport systems Conclusion The installation of the aforementioned systems is only the first stage required to create a full-fledged testing complex, and currently, an algorithm for the interaction of their interaction is being developed. The next few years will see the implementation of the plan for the development of the “Intelligent Road” complex, which involves creating a comprehensive system of indirect traffic flow management system and an automated traffic management system using all the ITS subsystems installed. In particular, the joint use of the infor- Andrey Igorevich Vorobyov Ivan Sergeyevich Mordanov, Maxim Viktorovich Gavrilyuk mation subsystem and the meteorological monitoring one will allow displaying any messages warning the drivers of the current weather conditions on the information board. Thus, by timely informing the road users, it will be possible to decrease the number of weather-related traffic congestions and accidents. Within the next few years, the approved development plan of the “Intelligent Road” will facilitate the creation of a unique testing complex where comprehensive experiment cycles can be conducted to assess the effectiveness of various local ITS projects. 126 127