Here are our five newsletters. At the bottom, you will find a short

Here are our five newsletters. At the bottom, you will find a short description of each one, subscriber
numbers and open rates.
Thanks,
Dylan Whitaker
417 Magazine
Email not displaying correctly? View it in your browser. A new furniture and décor shop, Grayson
Home Decor opened in downtown
Springfield last week. It’s full of chic
furniture, accessories, gifts and more.
Check out this gallery of photos from the
shop, then stop in and check the pieces out
for yourself.
Celebrate Torn Boutique’s first birthday by
heading to the shop tomorrow, Saturday
August 17. The party includes a drawing
for a $50 gift card, cupcakes and the big
reveal of the new upstairs portion of the
shop. Grayson Home Decor is open for business in
downtown Springfield. The shop formerly known as Uptown Angles Boutique is now The Uptown Boutique, and
is having a huge moving sale in preparation for its new location. The final day to shop
the moving sale is August 24, so make sure to stop in and save.
Speaking of moving, Rodi is moving to a new location as well. (1111 E. Republic Road).
To prepare for the big move, everything in the store is $50 or less. All jewelry is 50
percent off, and the store even has $10, $20 and $30 sale racks. All remaining summer pieces at Ashby's Boutique • Denim Lab are 40 to 90 percent off!
Also, stop in and check out brand new jewelry arrivals from Chan Luu while they last.
Does your kitchen need a little sprucing up? Head to Everything Kitchens for its
Inventory Reduction Sale. Through August 18, get 25 percent off All Clad, Le Creuset,
Riedel, Swiss Diamond, Shun and Wusthof products. Pre-sale tickets for 417 Magazine's Indulge: An Evening
for Women are on sale now. There are only 10 runway
seats left for the fashion show, so get your girlfriends
together, and purchase your tickets today. Through September 15, Swann Dermatology is offering a
sweet Botox deal. Get it for only $10 a unit when you book
your appointment with Autumn Courtney. Call 417-8880858 to schedule your appointment today.
Wildbirds Unlimited is having its annual Sidewalk Super Sale this weekend. The
sidewalk is full of savings of up to 80 percent off and all indoor items are even on sale
for 10 to 20 percent off. Through this Saturday, all summer merchandise at Town & County is 90 percent off.
Don’t miss out on your last chance to snag your favorite Town & County look at huge
savings. Macadoodles is having a 10 Days of Back to School Celebration. There is a different
prize each day, so stop in from August 19 through 28, and register to win. If you’re looking for the perfect wedding gown, stop by Gracie’s Bridal for its
Casablanca Bridal best-seller trunk show August 23 through 25. The Pandora fall 2013 collection has arrived at Mitchum
Jewelers, and it’s full of the color of the year: emerald. The
necklaces and earrings pictured on the left is just a sneak
peak at the beautiful new collection.
Mark your calendars for The Review Shoppe’s blowout
sidewalk sale Labor Day weekend. On the look out for a gorgeous backsplash or new flooring? Make sure to stop by Unique
Tile and check out Yale, their new porcelain tile from Spain.
The Resource Room, typically only open to designers and their customers, is open
through the end of August to friends of 417 Magazine. Not only that, but you'll get 50
percent off any in-stock merchandise. Make sure to stop in and mention 417 Magazine
for the special deal. Chelsea & Violet jean jacket,
$98 from Dillard's
TOMS wedge, $89 from
5 Pound Apparel
1. Gomax, $61 at The Uptown Boutique 2.Rockwell Tharp
designer boots at Harem & Company 3. $48.50 at Red Poppy
Boutique 4. Jeffrey Campbell, $204 at Staxx
Fall apparel and accessories are filling up 417-land's
shops, and we are most excited about the boots. We've
seen knee-high, ankle and everything in between. It's
time to start stocking up before it gets chilly! Don't
forget, ankle boots are the perfect transition item from
summer into fall.
Patterned maxi skirt,
$24 from Torn Boutique
Nylon bucket bag, $165
from The Market
Adding a few small braids and twists to the classic
chignon adds some fun to the popular look. Check out
this tutorial on how to style a braided chignon here. Unsubscribe julirose@417mag.com from this list | Forward to a friend | Update your profile
Copyright (C) 2013 417 Magazine All rights reserved.
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Shop Til You Drop
417 Magazine’s Boutique Week is finally here and has just what you
need to build that fabulous fall wardrobe. Boutique Week is the best
way to get great deals on a variety of fashionable finds, home décor and
accessories at some of the trendiest stores in 417-land. Happy
shopping!
Award-Winning Violinist
Hear the celebrated music of 22-year-old violinist Paul Huang as he
performs as part of the Don and Betty Wessel Emerging Concert Artists
series at Juanita K. Hammons Hall for the Performing Arts. Make sure
to stick around after the concert for the meet-theartist reception.
Huge Book Sale
Calling all book worms. The book sale at the Mary Louise Rosenbauer
Library inside the Springfield Art Museum starts today. It’s cash-only,
and you will find more than 1,500 books for sale. The sale includes
books about art, crafts, design, collectibles and foreign language art.
These books are being sold at very low prices, so you better get their early.
Set It and Forget It
Nothing beats the ease and simplicity of a deliciously cooked CrockPot meal. Learn from the experts at the Price Cutter Taste Culinary
Classroom how to put yours to good use with some tasty recipes that
ring in at less than 400 calories per serving. Best part is, Taste is
offering a daytime and a nighttime session for this culinary class.
Back That Jazz Up
Time to rock out on the square in downtown Springfield this Friday
night as the fourth annual Jazz Festival returns. You can hear several
jazz artists perform live while kicking back and taking in the night. Best
part: It’s free.
Bonfire Rentals
Spend a cool fall evening around the crackling campfire at Rutledge
Wilson Farm Community Park telling ghost stories with s’mores in
hand. Straw bales, picnic tables and roasting sticks are provided, and
you can even bring your own food and drinks.
Sunday Fundaze
At Campbell’s Maze Daze, there is something for everyone in your
family to enjoy. From painting pumpkins to wandering the frightening
10-acre haunted maze, you are bound to have a good time. If the little
ones aren’t up for haunted maze, no need to fret. There is a less-scary
4-acre daytime corn maze for them.
News Around Town
•After opening its doors not too long ago, The
Round Barn just hosted its 50th wedding.
Congrats to this fabulous reception venue!
•For that special man in your life, Stone Hill
Winery can etch something romantic on your
wedding wine glasses or Champagne flutes. Hang
on to those glasses for your one-year anniversary
celebration.
The Round Barn
•We love, love, love diamonds. And the coveted Hearts On Fire Diamond line of
jewelry at Maxon’s Diamond Merchants has plenty of sparkle. Talk about a real showstopper.
•We just got some big news in the world of jewelry. Justice Jewelers just revamped its
Bridal Diamond Guarantee. In other words, Justice Jewelers will take care of your ring
no matter what (except loss or theft). As long as you get your wedding rings checked
and cleaned–for free–every six months, Justice will replace any missing or
damaged stones at no charge. Runway Report
•Fall is in the air, which means we’re seeing more natural elements being tied into
weddings. This cake from Beth’s Bake Shoppe is a great example of how 417-land
brides are finding creative ways to mix in some seasonal elements.
•Besides cool breezes and falling leaves, fall means a shift to warmer, more
romantic colors like deep shades of green, burgundy and glowing shades of
yellow. These colors work wonderfully in seasonal bridal bouquets, like
this hand-tied bridal bouquet from Wickman’s Garden Village with Leonisa
roses, apple kale, succulents, American enchantment lilies and wax flowers.
• Every where we look, brides are adding more color to their big day. And we’re not
the only ones noticing these awesome pops of color. Big Cedar Lodge is seeing brides
and grooms choose stunning colors and patterns to tie into their special day. Patterns are
making their way to the back of menu cards, place cards and on the ribbon around
bouquets. Keep up the good work, brides!
•We’re thrilled to hear about the latest wedding trend hitting 417-land. Mitchum
Jewelers is seeing an increase in the number of brides choosing a stand-alone piece for
their engagement ring and going with a bolder wedding band. Instead of wearing both
their engagement ring and their wedding band, today’s brides are wearing just the band
when they travel, or even wearing the band on the right hand. It's awesome to have
that versatility. “A lot of people go on their honeymoon right after the
wedding, but we went 3 days after. I was so glad that I
didn’t have to worry about packing while all the last minute
wedding details were happening. You would be surprised
what can happen. It was also nice to use that time to get our
presents opened and put away.”—Heather Wilson
October 3:
Fall Open House at The
Event Center
Infused Catering is hosting
a Fall Open House at The
Event Center. Stop by and
try Infused Catering’s most
popular items, including
brisket and pork plus some
delicious sides. The Event
Center will be decorated by
Shannon’s Custom Floral
and ready to show off its
beauty.
October 5:
Tent Sale at Normans
Bridal
Normans Bridal is having a
tent sale on October 5th
from 9 a.m. to 6 p.m. at the
Battlefield Mall parking lot
Our latest issue of 417
Bride is overflowing with ideas,
and you can find it on newsstands
now! Look for it at Barnes &
Noble, Price Cutter Plus, Target
and Walmart stores.
in Springfield. There will
be hundreds of wedding
gowns to choose from, and
they will all be $99 to
$599!
October 4–6:
Casablanca Fall Trunk
Show at Gracie’s Bridal
Be sure to stop by Gracie’s
to check out the new
collection of Casablanca
wedding gowns. Dresses
ordered over the weekend
receive a special discount,
so be sure to put this event
on your calendar!
October 7: Open
House at Samuel Cedars
Weddings & Events Still searching for that
perfect wedding space or
reception venue? Samuel
Cedars Weddings & More is
having an open house this
month from 6 to 8
p.m. There will be plenty
of food to munch on and
vendors to scout. RSVPs
are appreciated, so call 417839-8508.
October 8: Soiree at 425
Downtown
Each second Thursday of
the month, 425 Downtown
hosts a bridal soiree from 6
to 8 p.m. as a way for
brides to check out local
vendors plus enjoy food
samples from 425
Downtown Events &
Catering.
October 18–20:
All Weekend Tacori Event
at Mitchum Jewelers
If you’re looking to add
some extra sparkle to your
look, Mitchum Jewelers is
hosting a weekend-long
exclusive Tacori event
where you can see the full
Tacori bridal line and
fashion line. To learn more
There’s something simple yet wonderfully elegant
about wearing a collection of pearls. And when
paired with a sweetheart neckline, this look can turn
any basic dress into a glamorous ensemble. If you have an adorable proposal
story or had a fun, one-of-a-kind
wedding, we’d love to hear about
it and see some photos. We may be
able to feature it on 417bride.com
or in an upcoming issue of 417
Bride. Email your story and a
photo to ettie@417mag.com.
about special store hours
and extra discounts and
promotions, check out
Mitchum Jewelers’ website.
Be sure to call 417-5812415 to set an appointment
during the Tacori event. Morgan & Austin
With a little elbow grease and a ton
of creativity, Austin Miller and
Morgan Mathew turned a worn
down barn into an beautiful shabby
chic reception venue. Learn more
about their massive D.I.Y. project
and how they met at 417mag.com.
We love the look of this knit tie and navy blue
suit from Town & County. What a perfect style for a
fall wedding.
Dapper Gentlemen's Makeover
Did your man recently pop the
question? Congratulations! Email
your story (how you met and how
he popped the question) and a
photo to ettie@417mag.com and
we may post it
on 417mag.com and 417bride.com.
Want to share your good news with
the world? Announce your
wedding on 417bride.com.
Does your man need a pre-wedding makeover? Enter
him to win a full gentlemen’s makeover from
Dapper, A Fine Gentlemen’s Barber Club. Entries
run through October 23, so act fast! To create a sense of softness, Pat Phillips from The
Flower Merchant added in Icelandic poppies, sunset
garden roses, pink blush peonies, coral sweet peas,
snow drop hyacinth blossoms, white stargazer lily
buds, Italian ruscus and seeded eucalyptus. Find more
great bouquet ideas here.
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Have we told you today that we love you? Well, we do.
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Location No. 2 for the popular Enoch’s BBQ &
Southern Classics is under way. Enoch’s
announced last week that it is opening its second
store close to the Missouri State campus. The new
store will be located at 307 S. National Ave.
between St. Louis Street and Walnut Street.
Enoch's will continue to serve its Memphisstylebarbecue and hopes to be open in early
November. It will continue to serve the same mouthwatering menu the Chesterfield Village store
uses to feed its hungry customers. Congrats!
We got a tip from a reader who introduced us to a couple of new restaurants in the alwaysexpanding Joplin food scene. The first one is the newly opened MEs Place Soulfood Café located
at 1203 Broadway. MEs looks like a down-home, stick-to-your-ribs kind of restaurant with dishes
like homemade chicken and dumplings and meatloaf. If you have eaten there, shoot us an email
and give us your input.
The other restaurant is very close to opening, and it’s called The Bruncheonette. It will be serving
breakfast, brunch (obviously) and lunch. This cute place is located at 424 N. Main. Go ahead and
like The Bruncheonette on Facebook to keep up with its progress.
The Springfield Mobile Food Park is gaining a new tenant in the very near future. London Calling
Pasty Company will bring its double-decker bus and gourmet English comfort food to the streets of
417-land. Stay tuned!
Mobile food truck Cecil’s To Go, has posted its menu if you care to take a gander. If you are not
familiar with Cecil’s, it’s located at 1421 S. Glenstone Ave. and open Tuesday through Saturday.
The Latino flank steak and creole pulled pork flatbread sandwiches are pretty tasty.
MaMa Jean’s Natural Market is highlighting its growing selection of gluten-free products by
having a gluten-free tasting fair Saturday, October 19. The event is taking place at the East
Sunshine Street MaMa Jean’s location from 1 p.m. to 4 p.m. You can try items from MaMa Jean's
deli and grocery department and even sample some gluten-free beer.
Now that Casper’s is open for the season and its chili is available, Nonna’s Italian Café has taken
full advantage and added a new special to its repertoire. Nonna’s Three Way features Nonna’s
spaghetti smothered in Casper’s chili and topped with Casper’s cheese blend. It’s a delicious napinducing gut bomb, and it’s available at both Nonna’s locations.
417 Magazine Food Wars is still going on. This round features eight locations serving delicious
pizza. All you have to do is visit each one, eat pizza and then vote for your favorite. It’s that easy.
You have until October 16 to cast your vote in 417 Magazine’s 2014 Best of 417 Readers' Choice
Awards. It's your time to vote for all the things you think are the very best in 417-land.—Dylan
Whitaker
Tequila flight at Cantina Laredo
Granny's cookies at Relics Antique Mall
Tea Room
Peanut butter cookies from Sugar Leaf
Bakery and Cafe
10 Best Summer Recipes
Fried oysters at Springfield Brewing
Company
Summer is over and fall is here. But before
we say goodbye to summer, we decided to
Garlic cheese bread from Imo's Pizza
look back at our 10 favorite recipes from this
summer for your reading and cooking
pleasure.
Reuben sandwich from Ben's on the
Square
Smoked pork sandwich at Pappy's Place
The feeling I get when I walk into Ristorante
Gilardi’s (820-A E. Walnut St.,
Springfield) today is the same feeling I got
when I first stepped inside eight years ago.
And that feeling is happiness. Even though
ownership changed hands this year, the
prompt greeting when you walk in the door,
soft lighting, charming atmosphere and
incredible service has happily stayed the
same. As for the food, it was always great and has actually gotten even better. That is probably
because of the over-the-top passion new owner James Martin has for using fresh, local ingredients
and making everything from scratch.
On this particular night, I had the pleasure of dining with my uncle, Gary Sullivan, his girlfriend
Beth Morgan and our close family friends Dick and Anise Pendleton. The good thing about this
group is they are all willing to share their food, and Dick knows his way around a wine list. As
soon as we sat down, our server notified Beth that actor Don Johnson had just vacated her exact
seat. We spent the next 10 minutes trying to figure out if he was still married to Melanie Griffith
or not. For the record, he is not.
Dick placed the wine order, and then we immediately directed our attention to the menu. I had my
heart set on the Insalata alla Cesare, and I wanted to give the eggplant Milano a try since it’s a new
addition to the menu.
When our server brought out the first course, the aroma of garlic and the drizzle of balsamic
vinegar on my Insalata alla Cesare salad triggered my appetite, and I dug in. On top of my salad sat
a thin garlic, herb and Parmesan crouton that I crumbled and mixed into my salad. I love garlic,
almost in an unhealthy way, and the dressing was packed with it. The sweet tang from the balsamic
and the fresh, chilled romaine mellowed the spiciness of the garlic. My only complaint was I forgot
to ask for a couple of sardines, and that was completely my fault.
As we chatted away and sipped some fabulous wine, out came the second course. The eggplant
Milano is a striking dish, and the plate is filled with pops of bright color from all the fresh veggies.
In front of me sat two thick slices of crispy panko-breaded eggplant stacked on thin layers of
lightly sautéed vegetables and fresh spinach. The dish was finished with an elegant garlic cream
sauce that filled the plate and was garnished with dots of dark green basil-chive oil. My first bite
was to-die-for. It was creamy and fresh, and the crunch from the salty panko breading that
enveloped the mild eggplant was the exact texture needed to complete this dish. It was simply
fantastic.
We ended our night with two orders of tiramisu. The dessert was light and decadent and left me
with the same feeling I had when I walked in the door so many years ago—happiness.—Dylan
Whitaker
Copyright © 2013 417 Magazine, All rights reserved.
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Five for the Weekend
1. DogFest
Pack up your pooch and the family, and
head to Chesterfield Park for the 11th
annual DogFest & Dachshund Dash this
Saturday. The all-canine event includes a
Beagle Belly bounce house for the kids,
agility demonstrations, free treats, and of
course, the most entertaining race on
four legs, the Dachshund Dash!
2. Fashion Fun
Get excited, ladies; this weekend is full of fashion shows, pampering and
savings! Tonight is 417 Magazine’s Indulge: An Evening for Women featuring our
10 Most Beautiful Women in two fall fashion shows, free beauty and health
treatments and delicious food and drinks at Hickory Hills Country Club. Then, get
your FREE 25% off Boutique Week Savings Pass before anyone else by
attending the Sip & Shop Champagne Brunch benefiting the Foundation for
Springfield Public Schools this Saturday at Highland Springs Country Club.
Show your pass at 25 local boutiques through October 5 for some-super sweet
deals!
3. Mactoberfest
There's no shortage of seasonal beers and festivals this fall. This Saturday, your
Springfield Macadoodles combines the two for an outdoor extravaganza. The
store’s parking lot is full of lawn games, delicious food and, of course, more than
70 craft beers for you to taste. The party is from 1–4 p.m., and the $10 cover
charge benefits the Lost & Found Grief Center.
4. Nooner at OOVVDA
Enjoy gypsy jazz swing music with a hint of the Ozarks as Bella Donna performs
at OOVVDA Winery this Saturday. For even more fun bring a picnic and try
some of the winery’s wines at this daytime family event. Tables and chairs and
grills are available to use, and non-alcoholic beverages are available as well for
those who do not like wine.
5. Love at First Sight
Don’t miss the Springfield Symphony Orchestra’s first concert of the season this
Saturday, as Music Director Kyle Pickett takes you on a trip through two musical
tales of passion and romance. The orchestra will sweep you off your feet with
Brahms’ Symphony No. 4 and Strauss’ Der Rosenkavalier Suite.
Please take our reader survey to help us serve you better.
Wine Walk
Teresa and Ken Schwab with Lori and
Tom Guy at Wine Walk in downtown
Springfield. The event benefits
Developmental Center of the
Ozarks. View hundreds more People
Pics here.
Burgundy Ball 2013 »
Wine Walk 2013 »
Ginger Cranberry
Martini
This weekend, celebrate the arrival of
autumn with this delicous ginger
cranberry gin martini found on local blog
A Beautiful Mess.
Get the recipe here.
Rush
Rush is a film based off of the merciless
1970s rivalry between Formula One
rivals James Hunt and Niki Lauda.
(source: imdb.com)
Click here for all movie showtimes.
Friday, September 27
Saturday, September 28
Sunday, September 29
• Irene Torres & The Sugar Devils, • Bella Donna, OOVVDA Winery, • Jason Whorlow, Lindwedel
Patton Alley Pub, 9 p.m., $5
noon
• Honky Suckle with Boston
• Members Only, Three 20's
Mountain Growlers, Outland
Club, 9 p.m.
Ballroom, 9 p.m.
• Machine Gun Symphony,
• Carrie Nation and the Speakeasy Cartoons Oyster Bar, 8 p.m., $10
with The Calamity
Cubes, Blackthorn Pizza & Pub,
10 p.m.
Winery, 2 p.m.
Copyright © 2013 417 Magazine, All rights reserved.
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At 417 Magazine we produce five newsletters that cover a variety of
topics. Our Best of the Week and Weekend Pass newsletters cover a wide
range of the best things to do in our area. Both of these newsletters are
weekly. Best of the Week comes out Sunday morning and it has 10,669
subscribers and has a 21.4% open rate. Weekend Pass comes out Thursday
morning and it has 5,511 subscribers and a 29% open rate.
Our Table Talk newsletter is weekly and it comes out every Tuesday
morning. It covers the dining scene in 417-land. Opening and closings, new
menus, new dishes, specials, cooking classes, wine tasting etc. It has
6,764 subscribers and has a 28% open rate.
Our Shop Talk newsletter comes out the first and third Friday of every
month. It covers the shopping and retail scene in 417-land. Sales, opening
and closings, trends, new lines, open houses etc. It has 6,614 subscribers
and has a 43% open rate.
Bridal Buzz comes out the first Wednesday of every month. It focuses on
the bridal scene in 417-land. Trends, new event locations, bridal shows,
bride sales etc. It has 2,279 and has a 15% open rate.
We use Mailchimp as our newsletter provider and based on its analytics we
discovered that sending out our newsletters at 6 a.m. rendered the highest
open rates.