Pdf Sustainability Factsheet 2012

Transcription

Sustainability Report 2012 Brewing a
Better Future
Improve
Empower
Impact
Welcome Welcome to our
Sustainability Report 2012
Founded in 1934 and owned by HEINEKEN,
SCC-Sociedade Central de Cervejas e Bebidas, S.A.
focuses the sustained growth of its business in the
proud and strength of its background
and heritage, deeply rooted in its brands’ DNA.
Note: SCC-Sociedade Central de Cervejas e Bebidas, or simply SCC refers to both Sociedade
Central de Cervejas e Bebidas, S.A. and Sociedade da Água de Luso, S.A. (SAL)
Contents
Welcome
Committed to sustainability
01
Overview
Brewing a Better Future
Value Chain 02
04
Improve
Green Brewer
Green Commerce
06
08
Empower
Engaging Employees
SCC/SAL Cares
10
12
Impact
Responsible consumption
Partnerships for Progress
14
16
Other information
Enabling our journey
18
Stakeholder engagement and dialogue 19
The years ahead
20
Company profile
SCC’s business sustainability is driven
by the ongoing and differentiated
dialogue between its brands and
consumers, export market’s growth,
investment in innovation and route
to market optimisation, while
permanently seeking to improve
the environmental and social
impacts of its business.
Sagres, Heineken® and Água de Luso,
SCC’s main brands, are authentic
brands which enjoy a very strong
bond with its consumers.
Because of their so Portuguese
heritage and identity, resulting from
their respective names, Sagres and
Luso are two brands which are widely
recognised for their confirmed and
renowned tradition and quality.
Both leaders in their categories
are live examples of our country
and its values.
Heineken®, the world’s most
international beer and leader in the
premium beer market, is enjoyed
in 178 countries. Passion for quality,
enjoyment for life and respect for
People and our Planet are the three
values that sit at the heart of the
Heineken® brand.
852
EMPLOYEES
12
BRANDS
SAGRES BEER
EXPORTED TO
39
COUNTRIES
Central de Cervejas e Bebidas 01
Committed to
sustainability
We want to grow
our business.
And we are
committed
to do this in a
responsible and
sustained manner.
We have a great
Company with
fantastic brands
and passionate
people.
Sustainability is an integral part
of our strategy. In all we do we
strive to significantly improve
the environmental impact of
our business.
Ronald den Elzen
CEO SCC
In April 2012 I took the helm at SCC
in Portugal, a fantastic Company, with
powerful brands and passionate people.
We are operating in a difficult economic
climate, not only in Portugal, but
everywhere across Europe. This economic
crisis forces us all to change. The Chinese
character for crisis is composed of two
elements: danger and opportunity. And
our current economic crisis has the same
two sides: danger if we do not change
fast enough and opportunity if we do
the right things.
As SCC we continue to invest for the
future: in our beautiful brands, in new
products and innovations in our Sagres
and Luso portfolio. Our innovations,
launched over the last three years,
represent already 15% of our sales.
We also invest in our growing export
markets and the development of our
people. All with the aim of creating
a financially sound business.
It is very easy in this current economic
climate to only focus on the short
term. Focus on “surviving” and forget
about sustainability.
But at SCC we believe in the long term. We
are part of a Global Company. HEINEKEN
has generated a relationship of earnings
and shared experiences for both
sides, while enabling SCC to enjoy the
know-how, best practices, and synergies
provided by HEINEKEN’s international
platforms and the open door to
international careers for its employees.
We are not only part of a global
company, we are also part of a global
family. And thus we don’t think in months
or years, we think in generations.
Therefore it is important for us to not
only do the right things, but to do the
right things right! To leave all we do in a
better form for the generations to come.
This means we want to grow our
turnover and profit, but at the same
time we want to do this sustainably.
We continuously focus on improving
our environmental footprint through
our strategic programme Brewing
a Better Future launched in 2010.
For SCC sustainability is key for
our medium and long term growth.
Our commitment to sustainability
is not without accountability. We
publicly disclose our results of
annual commitments and measure
the Company’s Reputation and
Stakeholders’ expectations in view
of our overall performance.
In 2012, SCC and SAL launched
many initiatives, the most significant
of which are mentioned in this report.
Our main drivers in this area are
responsible consumption, support of
the local communities in the vicinities
of our production plants, contribution
to a more sustainable Environment
and our employees’ Safety and Health.
We have also dedicated a section
of this report to the four focus areas
for the three-year period 2013-2015:
Water, CO2, local sourcing and
responsible consumption.
Our Company wants to grow and will
grow! I truly believe that this growth of
our company and brands can and have
to go hand in hand with sustainability.
As leading brewers we also have
to take the lead in the sustainability
agenda. It is our duty to make sure
the future generations can still enjoy
the same fantastic brands in our
beautiful country!
Ronald den Elzen
CEO SCC
02 Central de Cervejas e Bebidas
Overview Brewing a
Better Future
Brewing a Better Future is SCC’s long-term
integrated approach to creating genuine shared
value for all our stakeholders. Sustainability is
part of how we manage our business.
Brewing a Better Future was introduced
in April 2010 and born out of close
discussion with our stakeholders. It has
provided the Company with a roadmap
and reflects our ambition to become
an even greener business.
Brewing
a Better Future
To be the
World’s Greenest Brewer
Green
Brewer
Improve
Empower
Impact
Continuously improve
the environmental
impact of our brands
and business
Empower our
people and the
communities in
which we operate
Positively impact
the role of beer
in society
Green
Commerce
Engaging
Employees
HEINEKEN
Cares
Responsible
Consumption
Partnerships
for Progress
Governance, Senior management incentives,
Reporting and transparency, Supplier Code, Communication and engagement
Management
Brewing a Better Future is monitored
by a Steering Committee that met
three times in 2012. On a day-to-day
basis Brewing a Better Future is
managed by a team of representatives
from the Supply Chain, Sales, HR,
Control & Accounting and Corporate
Relations departments. The team is
chaired by SCC’s General Manager,
Ronald den Elzen and the Head of
Corporate Relations, Nuno Pinto de
Magalhães, as Coordinator. Each
individual programme is led by a
manager from one of our global
functions. All developments and
issues related with the Brewing
a Better Future programme are
regularly on the agenda of the
Executive Committee and on the
agenda of every management
team in our operating business.
Enabling our business priorities
Brewing a Better Future is an integral
part of our business. As a result, we
have spent the past three years
integrating sustainability practices
into our processes, systems, and the
way we think and act. Our business
priorities are tightly interconnected
with our sustainability journey:
business was not enough to offset the
drop in the domestic market. A major
effort has been done to reverse this
tendency. During 2012 we prepared our
Company for its growth in the future:
Growth in profits, Growth in exports,
Growth in market share, Growth
through innovation and Growth
in our employees’ skills.
• Grow our brands Sagres,
Heineken® and Luso
• Consumer-inspired, customeroriented and brand-led
• Capture the opportunity
in export markets
• Leverage the benefits of
HEINEKEN’s global scale
• Drive personal leadership.
We recognise, however, that we cannot
grow without reference to and regard
for society as well. That is why having
a sustainable business is crucial. As such,
we should focus on alcohol-related issues
and lead the responsible consumption
commitments, a key element for the
survival of our business, on water, the
most important (and scarce for many
people) raw material for our industry, on
carbon emissions’ decrease for a better
environment and on local sourcing as
an economic resource to our country.
Balancing business with sustainability
2012 was a year of financial constraints
both for the country and our Company.
The strong increase of about 22% of our
global beer sales in volume in the export
Looking ahead to Brewing a Better Future in
2013-2015, we have reviewed our priorities and
created a more focused sustainability agenda.
Read more on pages 20 and 21.
Overview Value
chain
From Barley to Bar, we target
improvements throughout the value
chain. We also calculated our carbon
footprint for our value chain to better
understand the hotspots and
identify areas for improvement.
Agriculture
Malting
Brewing
Packaging materials
Growing crops
Our main raw materials are
barley and hops. We keep
cooperating with farmers
and national agricultural
cooperatives encouraging the
grow of malting barley and
acquiring the entire national
crops. We always privilege
the national raw materials.
Malting barley
We malt barley in our own
malteries. In the process,
we consume energy and
water so we implement
active energy and water
reduction programmes
in our own malterie.
Brewing beer
The brewing process also
consumes energy and water.
Reducing energy consumption
means increasing energy
efficiency and switching to
alternative energy sources.
Water reduction is mainly
achieved by optimising the
brewing process.
Producing bottles, cans
and kegs
Beer is packed in cans,
bottles and kegs or sold as
cellar beer. Improving the
impact of packaging can
be achieved by optimising
the production process,
changing the design and
increasing the recycling
and reuse rate.
SCC’s Carbon Footprint
From Barley to Bar
• Agriculture
• Malting and adjuncts
• Beverage production
Packaging material
• production
• Distribution
• Cooling
7%
3%
26%
14%
8%
Calculating our carbon footprint
HEINEKEN has developed an extensive
and comprehensive carbon footprint
model that calculates the greenhouse
gas emissions of beverage production,
in order to better understand the
hotspots in our value chain and identify
areas for improvement. This is the third
year that HEINEKEN has calculated its
carbon footprint, and the first year that
it is published based on data from
2011. This model has allowed us to
map the carbon footprints of the
beverages we produce.
42%
Distribution of beer
Customers
Consumers
Distribution
After the beer is packaged, it
is distributed to a warehouse
or customer using several
forms of transport including
truck and sea freight.
Distribution is optimised
by changing the form of
transport, training drivers,
and using more efficient
engines and a better design
of vehicles and networks.
Cooling and recycling
Beer is consumed cold and
thus cooled at the point of
consumption via fridges or
draught equipment. All new
fridges purchased by SCC,
are compliant with the
defined green standards
of the Group
We have promoted the
responsible consumption
of beer for a long time.
In 2006 we subscribed the
APCV self-regulatory code
that banned advertisements
that might potentially have
appealed to those under
the legal drinking age. Today,
our standards for Responsible
Commercial Communication
have evolved from these first
few steps into a far-reaching
set of rules.
Improve Green
Brewer
At SCC we are working hard to
increase the water and energy
efficiency of our breweries, offices
and warehouses. In 2012, we made
good progress and are on target to
achieve the goals we set for 2020.
Energy and Water
are on everyone’s
agenda. In our
Vialonga brewery,
significant results
in Utilities
consumption
were achieved
by people’s
involvement and
through TPM
improvement
tools usage.
João Paulo Mendes
Brewing
Manufacturing
Manager
52.9
CO2EQ/HL
KG
CARBON
FOOTPRINT
RESULT
19%
REDUCTION IN
13%
REDUCTION IN
CONSUMPTION
STEAM
CONSUMPTION
SINCE 2010
SINCE 2010
WATER
IN OUR BREWERY
IN OUR BREWERY
Energy
The specific total energy consumption
of the beverage production units of
SCC increased from 111.5 MJ/hl in 2011
to 115 MJ/hl in 2012, and the target
of 110.9 MJ/hl was not achieved.
With 115 MJ/hl, the specific total energy
consumption of SCC is better than the
HEINEKEN average of 156.6 MJ/hl. However,
due to the fact that water production accounts
for a substantial part of the total beverage
production of SCC, the specific total energy
consumption cannot be directly compared
to the HEINEKEN figure.
The 3.1% increase in specific total
energy consumption of the beverage
production sites of SCC is the result of
a reduction in production volume of
both beer and water and the increase
in specific electricity consumption at
the Luso production unit.
CO2 Emissions
The specific direct and indirect CO2
emission of the beverage production
units of SCC increased from 4.1 kg CO2/hl
in 2011 to 5 kg CO2/hl in 2012, and the
target of 4.8 kg CO2/hl was not achieved.
Sociedade da Água de Luso, S.A. (SAL)
had a reduction in thermal energy
consumption due to the decrease
in production and savings driven
by improvement teams TPM in
the compressed air system.
In Vialonga significant improvements
were achieved in electricity consumption
when compared with 2011, as a result
of new cooling procedures (cooling
tower management based on wet bulb
temperature; re-arrangement of the
thermal loads in both cooling towers’
circuits) aimed at lowering condensation
pressure on the Ammonia circuit.
Specific total energy consumption
MJ/hl beer + soft drink + water
2012
2011
2010
HEINEKEN average specific total
energy consumption is 156.6 MJ/hl.
115.0
111.5
118.0
The 22% increase in specific total CO2
emissions is primarily the result of an
increase in the grid efficiency factor
at both production sites in 2012. The
grid efficiency factor is a value that
determines the CO2 emissions related
to the generation of electricity and
is thus determined by the efficiency
of the electricity supplier.
Direct and indirect CO2 emission
kgCO2/hl beer + soft drink + water
Water
The specific water consumption of
the beverage production units of SCC
decreased slightly, and the target of
2.6 hl/hl was not achieved.
The slight decrease in specific water
consumption of the beverage
production sites of SCC is mainly
due to a decrease in specific water
consumption of the Vialonga
production unit as a result of a
higher condensation return rate.
Savings achieved at the Vialonga Plant
are due to higher condensation return
rates (66% to 78%), reductions on
Cooling Towers’ blowdown with new
control system and higher production
of Tertiary Treatment of WWTP.
Specific water consumption
hl/hl beer + soft drink + water
2012
2.7
2011
2.7
2010
2011
2010
2.8
5.0
2012
4.1
5.8
HEINEKEN average direct and
indirect CO2 emission is 8.4 kg CO2/hl.
With 5 kg CO2/hl, the specific total CO2 emission
performance of SCC is better than the
HEINEKEN average of 8.4 kg CO2/hl. However,
due to the fact that water production accounts
for a substantial part of the total beverage
production of SCC, the specific total CO2
emission performance cannot directly be
compared to the HEINEKEN figure.
HEINEKEN average specific
water consumption is 4.2 hl/hl.
With 2.7 hl/hl, the specific water consumption
of SCC is better than the HEINEKEN average
of 4.2 hl/hl. However, due to the fact that water
production accounts for a substantial part of the
total beverage production of SCC, the specific
water consumption cannot be directly compared
to the HEINEKEN figure.
No environmental or safety related
complaints were filed against SCC
and no environmental and safety
accidents with off-site effects
were reported in 2012.
With the Brewhouse Master Plan Project (BMP), several changes
and improvements were undertaken in two Brewhouses, including
a new Meura filter, allowing to stop Brewhouse 3 (less efficient
in thermal consumption) while maintaining the same production
capacity. A new control and automation system was also developed,
especially on wort coppers (wort boiling control system), eliminating
several thermal losses that occurred before. All these changes
produced a 25% reduction in thermal consumption on Brewhouse,
decisively contributing to exceed Vialonga thermal consumption
objectives and a significant reduction on CO2 emissions.
Improve Green
Commerce
In 2012 we focused on reducing
our carbon footprint along the
value chain, in innovation,
packaging optimisation, “green”
cooling equipment and carbon
footprint reduction in distribution,
which allowed us to reduce
the environmental impact
of our business.
4,409
All environmentrelated issues are
an integral part of
the development
process. Reducing
our environmental
impact is the
basis of many
R&D project.
Manuel Galvão
Technical Manager
TONS
REDUCTION OF GLASS (BOTTLES) IN 2012
20,000
ECO-FRIENDLY
HEINEKEN
CUPS
3,541
GREEN
FRIDGES
IN THE MARKET IN
2011/2012
COLLECTED FOR
RECYCLING
IN ROCK IN
RIO LISBON – 2012
Packaging
We implemented HEINEKEN’s new
packaging policy in 2012. The policy
aims to reduce the environmental impact
of packaging throughout the product
life cycle, without any loss of product
integrity or quality. It centres on weight,
carbon footprint reduction, efficient
sourcing and the optimisation of new
packaging during its design phase.
We were able to cut down 4,409 tonnes
of glass (bottles) in the scope of the
SMART Project, corresponding to a
reduction of 1,426 tonnes/year of
CO2 emissions produced by the
respective manufacturers.
The partnerships established with our
packaging materials suppliers have
been very positive, with advantages
not only for both partners, but also
for the environment.
The initiatives undertaken in 2012
led to environmental improvements.
Our participation in a complex
international programme also
enabled us to reduce the weight
of glass beer bottles in all
non-returnable references.
Cooling
We continued developing and
implementing our sustainable
commitment, Green Cooling.
This means that we are not only
contributing to improve the
environment, namely through the
reduction of our carbon footprint,
but also helping to reduce our
Clients’ energy bill.
In 2012 we purchased and installed
a total 1,816 ‘green’ fridges in the
market. Cooling is essential to how
consumers experience our beer.
However, cooling is also a significant
contributor to our total carbon
footprint. To reduce this, we install
green fridges, both in cases where
we replace an old fridge and in
cases where we place a new fridge.
Green Distribution
In 2012 we continued measuring
the carbon footprint of our Primary
Distribution and Secondary Distribution.
We strive to embed sustainable practices
across distribution and improve
carbon efficiency.
Distribution accounts for 8% of the
total carbon footprint of our OpCo.
SCC’s distribution carbon footprint
is 4.0 kg CO2eq/hl, which is below
the average for HEINEKEN OpCos
(6.4 kg CO2eq/hl). The largest share
of the distribution emission originates
from Green Distribution. This emission
includes all the out-bound transport
of beverages to the retail channels
for transport under the control of SCC.
About 20% of the emissions originate
from in-bound transport (agricultural
materials) and 15% from the in-bound
transport of packaging materials.
In 2012 we maintained actions from
previous years of reducing the moves
versus deliveries ratio, we increased
usage of light weighting trailers and
a business mix has also helped the
reduction of carbon emissions.
Rock in Rio – Heineken®
Heineken®-sponsored music events
offer a great opportunity for us to
inspire event partners and consumers
to act sustainably.
At the Rock in Rio Lisbon Festival,
Heineken® was served in eco-friendly
cups made of a corn-based material
that decomposes faster than standard
plastic and has lower carbon emissions.
Heineken® created a kiosk called
“Green Rocks” in a very busy area where
consumers could return their empty
beer cups for recycling and by doing so
were entitled to win prizes. The activity
was managed by Rock in Rio volunteers.
For every 10 cups returned consumers
had the chance to win one prize out of
the four available ones. This action was
highly appreciated and well received
by consumers and very good for
the brand.
Around 20,000 cups were collected
over the five-day event, that is, one
third of the total used beer cups
sold during the event.
In recognition for this activity,
Heineken® was awarded with the
prize, Rock in Rio Sustainable Attitude
– Partners in the Suppliers category.
The reduction of packaging materials impact, in particular PET,
has been for a long time a driver for several projects.
The 5.4-litre bottles launched in 2012, have an improved PET
efficiency use, making this a more environment-friendly format
and more in line with our sustainability policy. This package uses
the same pre-form as the previous 5-litre bottle, but the ratio
water\PET has increased.
Empower Engaging
Employees
As part of our Brewing a Better
Future approach, we focus on
empowering more and more our
people. Our internal structures and
policies safeguard our employees’
and respective human rights, and
help to ensure a safe and healthy
working environment for all.
31%
DECREASE IN ACCIDENT
FREQUENCY COMPARED TO 2011
Our employees
help us bring
Brewing a Better
Future to life.
We cannot meet
any of our
commitments
unless they
understand and
are fully engaged
with the journey
we have
embraced.
Isabel Eliseu
HR Strategy Manager
HEALTH
& SAFETY
13
AREAS
13
STAFF
MEMBERS
PROGRAMME
HOURS
OF TRAINING
AMBASSADORS ON
WE LOVE BEER
128
1261
Health & Safety
Accident frequency decreased in
2012. While the production site in
Luso reported 1 accident, Vialonga
improved their safety performance
on accident frequency, by reporting
half the number of accidents
compared to 2011. This is a result
of several safety activities (Dupont
preventive observations programme,
technical improvements and
behavioural campaigns) that
were performed in 2012.
Accident frequency is lower than the
HEINEKEN average of 1.2 cases/100 FTE
in 2012.
Accident frequency
cases/100 FTE for all sites
2012
0.9
lost calendar days/100 FTE for all sites
129
2012
64
2011
2010
39
HEINEKEN average value for accident
severity in 2012: 36 lost days/100 FTE.
Accident frequency increased in 2012.
Based on 5W analysis, corrective
measures have been implemented
at the production unit in Vialonga
to lower the risk of recurrence.
If the accident severity would be
based on the number of lost days
associated with the accidents occurred
in 2012 only (151 lost days), than the
accident severity would have been
27 lost days/ 100 FTE.
1.3
2011
2010
Accident severity
0.9
HEINEKEN average value for accident
frequency in 2012: 1.2 cases/100 FTE.
The number of serious accidents
decreased from 8 to 5 between 2011
and 2012. The number of incidents
decreased as well. No minor accidents
have occurred to company personnel
since 2010. Overall, the total number
of accidents decreased.
In 2012, three accidents occurred
to contractor personnel (Vialonga).
The number of registered incidents
to contractor personnel increased
from 5 in 2011 to 21 in 2012.
No fatalities occurred.
The accident severity at SCC is
higher than the HEINEKEN average
of 36 cases/100 FTE for 2012.
Our staff’s volunteer work
Junior Achievement Portugal –
Mastercard Innovation Challenge
In the 2011/2012 edition of this
programme several SCC employees
volunteered to share their professional
experience with young students and
future business workers, offering advice
and exchanging ideas in a context
of innovation and entrepreneurship.
During 12 hours, 257 students were
given the opportunity to experience a
real and up-to-date business challenge
in a short period of time.
Participating in this programme
were different schools mainly from
the greater Lisbon area, among
which was EB2,3 from Vialonga,
the teaching establishment in the
community close to our plant.
SCC/SAL HEINEKEN Heroes
The prize SCC/SAL HEINEKEN HEROES
was created as a part of the volunteering
programme of SCC, and distinguishes
the accomplishments and contribution
of our people through their volunteering
activities in the scope of Brewing a
Better Future.
The jury chose the work undertaken by
our colleague Artur Serra, at Centro de
Acolhimento João Paulo II – Coimbra,
that combat social injustices affecting
families/individuals in financial need
and object of social exclusion. Artur
Serra had the joy of handing this
institution a cheque in the amount
of €2,500 donated by SCC.
Employees’ & Human Rights
The new HEINEKEN Employees’ &
Human Rights Policy, which endorses
the principles enshrined within the
Universal Declaration of Human
Rights and the Core Conventions of
the ILO, came into effect on 1 January
2012. The policy lays out 11 clear
standards on employees’ and human
rights, including non-discrimination,
forced labour and harassment.
With the aim of creating and ensuring
a safe and responsible workplace for
all its employees, SCC subscribed the
company’s Employees’ & Human Rights.
In 2012, HEINEKEN launched We Love Beer, our global
employee ambassadorship programme. Beer is our business
and this programme encourages all our employees to be
knowledgeable about the craftsmanship and heritage of our
products and passionate about sharing them in moderation.
13 Ambassadors from different SCC’s areas promoted the
reputation of the Beer category. The Ambassadors learned,
in different modules, all about the brewing process during a
workshop and a visit to the brewery and malt house. In the
“Outlet” module they were able to see how the Beer category
and our brands are activated in the market.
Empower SCC/SAL
Cares
As a firm believer of the decisive
role which companies play in society,
representing important winds of
change in our quest for a better
and more equitable world, SCC
promotes the social and economic
development in the communities
close to its facilities and its
respective inhabitants.
A SOCIAL INVESTMENT OF
€135,000
TO SUPPORT COMMUNITIES
Both companies
and respective
brands must have
a role in helping
those in greater
need, supporting
trustworthy
charity
organisations that
help those who
need it most.
Isabel Pereira
Corporate Social
Relations Manager
VOLUNTEERING
6,000m
2
CLEARING
€16,000
DONATED
TO SUPPORT
SCHOOLS’ HIV
PREVENTION
PROGRAMME
2,000
SPECIES
PLANTED IN
MATA DO BUSSACO
BY SAL’S EMPLOYEES
Social support to the community
of Vila Franca de Xira
In 2012 and in the scope of its
Corporate Social Responsibility policy,
Sociedade Central de Cervejas e Bebidas
(SCC) renewed its annual protocol
with the Vila Franca de Xira Town Hall
(CMVFX) with a donation of €100,000.
Thanks to this, it was possible to help
around 400 families who, in view of the
current financial crisis, are facing many
difficulties. The renewal of this protocol,
which started in 2006, shows the
company’s commitment with the
community of Vila Franca de Xira,
where the Vialonga plant is located.
Entrepreneurship Prize –
Fundação Luso
Fundação Luso awarded the
Entrepreneurship Prize 2012 to
the application submitted by
Restaurante Pedra de Sal.
This prize is awarded to the best
entrepreneurial and innovative
project developed in the municipality
of Mealhada with subsequent
implementation in Luso to promote
the region’s economic development.
In 2012’s edition the jury awarded
the €10,000 prize to Restaurante
Pedra de Sal, in the village of
Luso, for its innovative services,
entrepreneurship and involvement
with the local community.
Água de Luso and
experimentadesign donate
over €16,000 to Abraço
The exhibition “Purity”, jointly organised
by Água de Luso and experimentadesign
and held in December in Convento da
Trindade, celebrated Água de Luso’s
160th anniversary and the funds raised
were donated to Associação Abraço.
The funds raised with the sale of the
exhibition’s art pieces totalled €16,000.
Renowned Portuguese artists from
different areas, namely Álvaro Siza
Vieira, João Luís Carrilho da Graça,
Joana Vasconcelos, João Louro,
Fernando Brízio, Miguel Vieira Baptista,
Jorge Silva and Ricardo Mealha were
invited to create, on a pro-bono basis,
a free interpretation of Água de Luso’s
symbolic and historic heritage based
on Purity, a sculpture by João da Silva
dating back to 1938. The proceeds
from this sale fully reverted to Abraço’s
“Programa de Prevenção em Meio
Escolar” (Prevention Programme
in a School Context).
This exhibition, which was the last
event included in the celebrations
of Água de Luso’s 160th anniversary,
reflects our brand’s challenging,
innovative, sustainable and solidarity
role, while helping Associação Abraço
to be able to continue with its HIV
prevention work undertaken in schools
for the last 20 years.
In the scope of the company’s social responsibility policy with
the communities in the vicinities of our production plants, the
funds donated by visitors to Vialonga and Luso/Vacariça plants
were distributed among various social institutions, namely “Os
Companheiros da Noite” from the municipality of Vila Franca
de Xira and Instituição GASCL-Grupo de Ação Sócio-Caritativa
of Luso. The total donation, in the amount of €3,624, was
shared between these two associations. This action reflects
our visitors’ awareness of the current difficult situation,
who voluntarily contributed to help these social solidarity
institutions in the locations where operate our business.
Impact Responsible
consumption
Promoting the responsible
consumption of beer must include
raising consumers’ awareness and
educating them to adopt responsible
drinking habits. Through its brands,
SCC assumed the commitment
to lead the promotion and
development of awareness
activities focused on this area.
1
DEDICATED RESPONSIBLE
CONSUMPTION WEBSITE
As a Company
that produces
and sells alcoholic
drinks, Beer, our
responsibility in
what concerns
responsible
consumption
is of the utmost
importance
and a challenge
for Brand
communication.
Nuno Pinto de
Magalhães
Head of Corporate
Relations
Sustainability
Coordinator
YOUNG STUDENTS
6
EXPERIENCED
DIFFERENT
DANGEROUS
WAYS OF
DRINKING
AND
AWARENESS RAISING OF
DRIVING
PROMOTING OUR
ALCOHOL
50,000 DRIVERS
NON-ALCOHOLIC BEER
UNDER THE
INFLUENCE OF
Responsible consumption –
Drinking and Driving / Futurália
SCC’s responsibility in what concerns
drinking and driving is of the utmost
importance both on a strategic level
and in terms of its corporate social
responsibility. Our goal is to assume
responsible drinking as a public
commitment, while raising awareness
and appealing to responsible
consumption among youths and
promoting our non-alcoholic beer,
Sagres Sem Álcool.
Sagres Sem Álcool focused on raising
the awareness of young and future
drivers to the issue of responsible and
safe driving through its slogan “IF
YOU’RE DRIVING, DRINK SAGRES SEM
ÁLCOOL!” during the event “Futurália”
dedicated to young students and
attended by 50,000 visitors. In a
partnership with PRP – Prevenção
Rodoviária Portuguesa (Portuguese
Road Accident Prevention), these
youngsters were given the opportunity
to try different devices that simulate
the effects of driving under the
effects of alcohol in an educational
and entertaining manner and also of
tasting our non-alcoholic beer Sagres
Sem Álcool, as an alternative to
alcoholic beverages.
Our perception of the impact of this
action was very positive and young
visitors showed a huge interest in this
issue. We conducted a survey among
the young visitors, which gave us a closer
idea of what these youngsters think
about driving under the influence of
alcohol. The overall result was that 88%
of our young visitors were Fully Satisfied
with the way SCC activated the issue of
drinking and driving among youngsters.
Sagres offers free transportation
to Lisbon’s Popular festivities
Sagres, the leading beer brand in
the domestic market, organised a
unique activity by offering the Lisbon
population and anyone else interested
free transportation to Lisbon’s Popular
festivities on the evening of the 12th
to the 13th June.
Under the slogan “Somos Lisboa a
marchar e uma Boleia sem pagar”, the
Sagres bus was available between 6pm
and 3am to take onboard all interested
passengers travelling through Lisbon’s
most traditional neighbourhoods,
where these festivities are most
typically enjoyed.
The bus stops were duly identified
with a Sagres image. The Sagres
bus, with a total capacity for 20
passengers, offered entertainment to
the sound of the popular saints’ music,
ensuring that the party spirit was not
lost at any time during the evening.
Cool@Work
The ultimate goal of Cool@Work
programme is to improve safety and
health at work, to ensure responsible
alcohol consumption and create
awareness, commitment and
ambassadorship among employees.
In 2012 we kept our focus on our
employees of Supply Chain and
Sales, considered risk groups in what
concerns responsible consumption.
On Supply Chain actions were carried
out to raise awareness among our
employees of Sociedade da Água
de Luso, focusing on Team Leaders,
Operators of Filling Machines and
Forklift truck Drivers. Supply Chain
managers also attended an awareness
action, both at Luso and Vialonga.
The Pre Sales have also been targeted
for training in Cool&Work. The number
of participants in all actions reached
approximately 100 employees.
This was yet another activity
included in the brand’s social
responsibility commitment, showing
its concern for its consumers’ safe
driving, well-being and safety as well
as promoting the sense of individual
and social responsibility.
Our aim is to assume responsible drinking as a public
commitment, reflecting the company’s dedication and concern
with its consumers’ health and well-being, at the same time
promoting our non-alcoholic beer, Sagres Sem Álcool.
In association with Automóvel Clube de Portugal (ACP), Sagres
Non-Alcoholic beer reinforces its position with a production of a
flyer on drinking and driving. Whenever ACP is called for a road
service (around 50,000/year) and while drivers wait for their cars
to be serviced, they are offered a free bottle of fresh Sagres Sem
Álcool beer and a flyer with awareness information on drinking
and driving.
Impact Partnerships
for Progress
Establishing partnerships with
our stakeholders is crucial to our
company’s sustained development.
We aim to consolidate all existing
partnerships and “embrace” new
responsibilities, creating strong
and trustworthy relationships and
improving our reputation among
our stakeholders.
We want to
continue being
known as a
company that
plays a socially
responsible role,
namely on
responsible
consumption.
We constantly
look for favourable
solutions for
everyone
involved in it.
Susana Lebre
External
Communication
Manager
AMONG 20
COMPANIES,
WE HAVE PARTNERSHIPS
WITH ACP AND PRP
SINCE 2005
SCC
IS THE
ONLY
BREWER
THAT SIGNED
THE APR
PROTOCOL
SCC IS A MEMBER OF THE PORTUGUESE
BREWERS ASSOCIATION AND SIGNED
ITS SELF-REGULATION COMMERCIAL CODE
Partnerships – Responsible
consumption (Drinking and Driving)
Since 2005 Cerveja Sagres Sem Álcool
has developed and collaborated with
renowned partners in road accident
prevention and safe driving through
various activities/campaigns that aim
to alert existing and future drivers to
the effects of driving under the effects
of alcohol.
Initiatives jointly organised with the
civil governments and local authorities
like “Sopro pela Vida”, “Carreira Zero”
and “Santa Boleia” show the brand’s
concern with its consumers’ safe
driving, well-being and safety,
promoting the sense of individual
and social responsibility.
The partnerships developed with
the Portuguese Road Prevention
association (PRP) and the Automobile
Club of Portugal (ACP), as well as with
the national three-time all-terrain
champion, Miguel Barbosa, are other
examples of safe driving initiatives.
Industry partnerships – APCV –
“A Toast to Beer!”
APCV – Associação Portuguesa dos
Produtores de Cerveja, (Portuguese
Brewers Association), a non-profit
organisation founded in 1986,
representing the companies which
operate in the production and filling of
beer, has called the main players in the
segment for a meeting to debate the
national brewing sector. Sitting round
the same table, these representatives
analyse several opportunities that will
enable to positively overcome the
challenges currently faced by the sector
in view of the economic situation. A
new campaign came out of this working
group, the slogan of which is “A Toast
to Beer!” In addition to emphasising
the message of cohesion towards a
common goal as depicted in APCV’s
graphic identity, it also integrates all
the communication initiatives in which
the campaign is based.
The Forum “A Toast to Beer!” marks
the beginning of a new stage. A stage
which is intended to clarify any
prevailing doubts as to the role and
importance played by the brewing
sector, across the entire value chain,
for the country’s economy. APCV
strongly believes that, through an
integration and merging of interests
shared by all the industry’ agents,
Beer will surely find the answers to
the current challenges, enabling the
sector to achieve even better results
and hence reinforcing its contribution
to the country’s economy.
Under the motto “How can Beer help
a country in search of self-esteem?”
a film was also produced by these
players. The film’s message is simple:
highlight the brewing industry’s
contribution to the national economy.
In a clear and obvious manner, it shows
that in Portugal, Beer is much more
than a simple drink. It invites Portugal
to make a toast. A toast to Beer as
a drink and, much more important
than this, to an industry which so
significantly contributes to the
Portuguese economy. The campaign
was shown on TV during March.
A long-term programme, APR-Aliança para a Prevenção
Rodoviária’s (Road Prevention Alliance) mission is to mobilise
society generally around the issue of Road Safety & Prevention,
coordinating and creating conditions for research, to raise
awareness and to improve the traffic behaviour of the
Portuguese population, leading to a reduction in the rate of
road accidents in Portugal. SCC is the only beverage company
associated with this programme. SCC participated in a study on
the attitudes and behaviour of the Portuguese concerning road
accidents. This collaboration involved group discussions with
SCC’s employees.
Other information Enabling
our journey
Brewing a Better Future will only
succeed if the preconditions for
success are defined and in place.
With our enablers, we are making
sure that our culture and organisation
can support our ambitions.
Extending our influence
through our Supplier Code
We are committed to making a positive
contribution to society by extending
our ways of working to our suppliers.
We expect all our suppliers to help us
to fulfil this commitment by actively
supporting and respecting our values in
their own business practice. By signing
the Supplier Code, suppliers agree to
comply with key elements of integrity,
environment and human rights. At the
end of 2012, 641 of our suppliers had
signed the Supplier Code. As part of our
Supplier Governance Procedure, we also
started monitoring compliance with the
Code. Suppliers identified as high risk
are subject to an audit by a third party.
528 of HEINEKEN’s global suppliers
and more than 34,000 local suppliers
worldwide had signed the Supplier Code.
Building sustainability into
performance plans
Sustainability is one of the five merit
areas in senior managers’ annual
performance appraisals. This means
that sustainability is an expected
behaviour linked to all activities
of our senior managers rather than
an ad-hoc activity. In 2012, 80% of
HEINEKEN’s senior managers had
sustainability targets included in
their annual performance appraisal
objectives, SCC included.
Better reporting with Green
Gauge 2.0
Launched in 2011, the Green Gauge
scorecard allows us to monitor and
report quarterly progress on our various
sustainability initiatives at all levels of
the business. To improve efficiency and
reporting quality, we start using Green
Gauge 2.0 in 2012. This electronic
platform is quicker, more accurate and
tightly integrated with other existing
reporting tools within our Company.
Local sustainability reports
As part of HEINEKEN’s commitment
to transparency in reporting, in 2012
a total of 33 Operating Companies,
SCC included, published a 2011 local
sustainability report or factsheet, which
can all be viewed on HEINEKEN’s website.
641
LOCAL SUPPLIERS
HAVE SIGNED OUR
SUPPLIER CODE
WE ARE 1
OF THE 33
OPERATING
COMPANIES
THAT PUBLISHED A
LOCAL SUSTAINABILITY
REPORT
Stakeholder engagement
and dialogue
Crucial to our Brewing a Better Future
journey are our stakeholders. They help us
to stay focused and tell us when they feel
we are moving off track. We communicate
and engage with stakeholders in three
ways: reputation research, expert meetings
and ongoing stakeholder dialogue.
HEINEKEN’s Reputation Research
survey gives a wide range of
stakeholders, including employees,
customers, governments and NGOs,
the opportunity to tell us what they
think. Since 2010, more than 7,500
stakeholders have shared their
opinion with the Group.
The SCC Reputation Research shows
that, overall our stakeholders have a
very favourable perception of the
Company. They consider SCC as a
Company leading on its long term
relationship with stakeholders, its
overall market share, and a strong
emotional connection to the
company and its brands. Leadership
and Business Performance are also
seen by our stakeholders as strengths
based on close relationships with
our business partners, supported
on trust and good communication.
Stakeholders perceive that there are more
things to keep than to change about
SCC, identifying however areas for
improvement: to raise awareness of
SCC programmes on environment, more
ambitious environmental commitments,
awareness on social initiatives and
also a greater engagement with
consumers on CSR.
Working with partners
We believe that we can achieve more by
working with partners and stakeholders
than on our own. We are a member of
the Portuguese Brewers Association
(APCV). We engage with APCV by
subscribing the APCV Commercial
Self-Regulation Code. This Code is
granted by the associations which
represent the sector and supervised by
an independent body, ICAP (Advertising
Self-Regulation Institute). We also
cooperate with APCV, on alcohol related
issues, maintaining close contact with
Government decision makers, under
the Alcohol & Health Forum and also
working at an European level by signing
the European Road Safety Charter,
whose aim is to reduce accidents
and road fatalities.
We are actively engaged with
organisations that support our aim
concerning responsible consumption
of Beer. Among them are: ACP
(Portuguese Automobile Club) and PRP
(Portuguese Road Accident Prevention),
since 2008 and Aliança Prevenção
Rodoviária – Road Prevention Alliance,
in 2012, leading with these partners
the issue drinking and driving.
30
STAKEHOLDERS
TOOK PART IN
SCC REPUTATION
RESEARCH
Other information The years
ahead
Based on dialogue with our stakeholders
and insight into global trends, HEINEKEN has
identified four key areas on which we will build a
more focused second phase of Brewing a Better
Future: water, CO2, sourcing and responsible
consumption. Each area is underpinned by our
ways of working – living by our values, leading
by example, and working together to make
a difference.
Agriculture
Focus areas
Water
CO2
Sourcing
Ways of working
Values and Behaviours
Malting
Brewing
Packaging
Distribution
Global trends: how they impact us,
how we impact them
The world is facing unprecedented
global challenges, chief among them
being population growth, climate
change, access to natural resources,
and food and water scarcity. These
challenges will directly and indirectly
impact businesses, both by posing a
threat to the future availability of key
resources and through increasingly
demanding legislation.
Defining our priorities
In 2012, we reviewed global trends
which served as the basis for defining
our priorities. To help us in our
assessment, HEINEKEN hosted a
series of ‘expert meetings’ between
February and April 2012. An extended
group of 22 stakeholders met with
internal HEINEKEN specialists to
share knowledge and insights into our
sustainability performance and how
we can develop our thinking and plans.
HEINEKEN, too, will be affected if we
do not act to mitigate the impact of
these risks on our own organisation.
At the same time, we recognise the
economic and social opportunities
that lie in creating real, shared value
for all our stakeholders.
Materiality analysis
These dialogue sessions were
instrumental in helping us to build
a prioritised materiality matrix
containing the issues, risks and
opportunities that are most relevant
to our business and stakeholders.
Customer
Our global commitments for 2020
Consumer
Water
• Reducing specific water consumption
in the breweries by 25%
• Aiming for water compensation/
balancing by production units in
water scarce and distressed areas
CO2
• Reducing CO2 emissions:
–– in production by 40%
–– of our fridges by 50%
–– of distribution by 20% in
Europe and the Americas
Sourcing
• Deliver 60% of raw materials
in Africa via local sourcing
• Aiming for at least 50% of our main
raw materials from sustainable sources
• Ongoing compliance with our Supplier
Code procedure
• Delivering on industry commitments
• Making responsible consumption
aspirational through Heineken®
• Every market in scope has and reports
publicly on a measurable partnership
aimed at addressing alcohol abuse.
Ultimately, we were able to identify
the four key focus areas. Each area
is supported by a number of specific
commitments. They clearly state our
ambitions for 2020 with milestones
to be achieved by 2015. The 2020
ambitions that were set in 2010
remain unchanged and have been
integrated into our focused agenda.
Looking to the future
With our new commitments in place,
we are proactively looking to the
future to secure our long-term
business continuity, while fulfilling our
social and environmental obligations.
Let us know
your thoughts
Which aspects of Brewing a
Better Future are working well?
Where do you think we could
do better?
We’d love to hear from you,
because your feedback will
allow us to learn and improve.
Nuno Pinto de Magalhães
Head of Corporate Relations
Email:
scc@centralcervejas.pt
Post:
Apartado 15
2626-851 Vialonga
Portugal
For full details of our 2020
ambitions and 2015 milestones,
read our global online report.
More information about HEINEKEN
and our sustainability journey
theHEINEKENcompany.com
enjoyHEINEKENresponsibly.com
HEINEKEN.com
Twitter: @HEINEKENCorp
For the full Sustainability Report 2012
including detailed performance data
and moving images, visit
www.sustainabilityreport.HEINEKEN.com
See the SCC’s Sustainability Report
2012 in
www.centralcervejasbebidas.pt
A SCC-Sociedade
Central de Cervejas
e Bebidas, S.A.
publication
Apartado 15
2626-851 Vialonga
Portugal
Tel +351 219528600
Fax +351 219520838
Production
SCC
Corporate Relations
Text
SCC
Corporate Relations
Photography
HEINEKEN
SCC
Graphic design and
electronic publishing
Addison Group
www.addison-group.net

Pdf Sustainability Factsheet 2012

Transcription

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