ceraspaña/20 - Tile of Spain

CERASPAÑA/20
2008 / CERAMICS / ARCHITECTURE / DESIGN
CERAMIC TILE IN THREE DIMENSIONS
DRY FIXING
LATEST TRENDS IN KITCHEN DESIGN
EXPO ZARAGOZA: THE WATER AND CERAMIC TILE EXPO
CERASPAÑA/20
Editorial
The ceramic tile market’s commitment to innovation
Summary
02
EDITORIAL: THE CERAMIC TILE MARKET’S
COMMITMENT TO INNOVATION
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CERAMIC TILE IN THREE DIMENSIONS
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CERSAIE 2008
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A TILE RITUAL AT CASA DECOR MADRID
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EXPO ZARAGOZA: THE WATER AND
CERAMIC TILE EXPO
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INTERVIEW WITH GERMAN ARCHITECT
MANFRED HEGGER
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VII CERAMIC TILE AWARDS COMPETITION
20
EVENT AT EXPO ZARAGOZA
21
SHOWROOM
EDITED BY ASCER
Spanish Ceramic Tile
Manufacturers’ Association
C/ Ginjols, 3 · 12003 Castellón · Spain
Tel. +34 964 727 200 · Fax +34 964 727 212
global@ascer.es · http://spaintiles.info
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DRY FIXING
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LATEST TRENDS IN KITCHEN DESIGN
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COMPANY NEWS
Ceraspaña is a free newsletter distributed
by ASCER.
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READER SERVICES
Over the last few years we have witnessed a significant rise in the use of
ceramic tiles worldwide. What we have is an industry with a promising future
as, thanks largely to the great technical properties and the advantages of
ceramic as a material, there is guaranteed use in both mature and emerging
markets
As a mark of origin “Tile of Spain” endeavours to position the Spanish ceramic
tile industry as the leader in terms of innovation, technology and design. The
market is characterized by being highly technological and having continued
to move forward by introducing various innovations that have enabled it to
grow rapidly while promoting its potential. The development of technology
in processes is such that Spanish companies are basing their U.S.P. on the
product’s increased added value and on offering solutions tailored to the architecture and construction of the new millennium.
Up until just a few years ago ceramic tiles were perceived simply as a covering material for the interior and the exterior of the home. The requirements
of architecture, trends in sustainability and environmental needs have all led
to the development of a new kind of ceramic tile that enables environments
to be personalized and easier to install. In this issue of Ceraspaña magazine
we look at examples of these different facets of Spanish Ceramic Tiles: highly
architectural ceramic as in the buildings at Expo Zaragoza, sustainable ceramic tiles that even help create microclimates, ceramic tiles that are easy to
install, and more...
ISSUE 20 · 2008
PUBLISHED BY
Iberamic Inc.
DESIGN AND PRODUCTION
Plató
SPONSORED BY
ICEX, Spanish Institute for Foreign Trade
2
Front cover photo:
The Spanish Pavilion at Expo Zaragoza.
Photographer: Ainhoa Anaut
CERASPAÑA/20
BUILDING IMAGINATION
Ceramic tiles claim the third dimension. Three-dimensionality is an added value not to be relinquished. The new trends are
proof of this and confirm the great aesthetic versatility of ceramic tiles for creating subtle plays of proportion and relief.
Continues on page 4...
As well as their varied formats, colors and finishes, ceramic tiles are able to provide depth and overcome the limitations of flatness.
UNICER; Eclipse Series, 20x20 Collection
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ceramic tile covering with relief is a perfect
example of how three-dimensionality can
be a decisive factor in stimulating the senses.
The visual and even tactile effects it creates
substitute flatness with movement. No room
can resist its allure and even the most conventional becomes a little less ordinary when
given a touch of texture.
A
There has of course been a natural evolution
here too, beginning with floral motifs and followed by geometrical and, now, the so-called
organic motifs. The latter are an allegory of the
movement of water and fine fabrics such as
painted silk. In vogue back in the seventies,
the key to their resurgence is the embracing of
ceramic tiles by architects and interior designers that has been seen in recent years.
Manufacturers consider not just the aesthetic
features of the top surface of the tile but also
This is a new concept of space, designed to
provoke the imagination. One could almost
talk of a certain re-definition of three-dimensionality, where the priorities are sensuality
and a desire to play with textures.
So how is this achieved? First through light
and shadow, which are indispensable for
creating a sense of movement. With natural
lighting, the shades of color and the shadows
change and can appear in many guises depending on what time of day it is. Indirect
sources of artificial light create an effect similar to irregular waves, a visual sensation of
vibrancy and movement.
And, if color helps, shine does too. There are
times when you want more but others when
its very absence creates the impact. These
two features together with three-dimensionality are the three basic building blocks for giving
life to coverings and making them true skins.
HISPANO AZUL; Nákar Series
SUBTLE PLAYS OF LIGHT
AND SHADOWS CREATE
MOVEMENT OUT OF THE
RELIEF DECORS
As well as prompting these unusual perceptions, the new three-dimensional tiles can be
made in a multitude of different shapes. Sometimes they are single tiles with just a slight
protuberance; at others varied depths in the
tile create a mesh effect.
Today there is a broad range of designs available. Modules consisting of several different
shapes are popular, where the prominent feature is elegance derived from different combinations of textures and tones: soft tones such
as white, beige and anthracite or, on the contrary, vibrant hues such as red, blue etc. Limits are set only by consumer taste.
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AZTECA CERÁMICA; Tropic R75 & Tropic Lux 44
The resurgence of the ornamental arts and pop aesthetics has caused three-dimensional ceramic tile designs
to grow.
CERASPAÑA/20
the technical properties at the back of the tile
such as fixing systems, which are ever more
sophisticated and make the tile as easy as
possible to install.
Continues on page 6...
CERAMIC TILES DO NOT HAVE TO BE FLAT.
THE NEW THREE DIMENSIONAL COLLECTIONS PROVE
THE POINT
INALCO; Lounge Series
The ceramic tiles available from Spain range from tiles with very sharp, almost sculptural relief, to pieces with more subtle relief work.
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NATUCER; Spainterior Series, Formats Collection
Three-dimensional ceramic tiles are a very successful choice for covering a drawing room or bedroom wall in the way of a mural.
Who then is the principal audience for this new
trend? Mainly, it is young people who like to
live surrounded by elegance and comfort. This
is an innovative, young audience that knows
their mind, that follows trends but is not a
slave to fashions, seeing in them instead an
opportunity to embellish their immediate surroundings.
THREE-DIMENSIONALITY,
COLOR AND SHINE
ARE THE THREE BASIC
BUILDING BLOCKS
FOR GIVING LIFE TO
COVERINGS
There are many positive features to bear in
mind. First, the essential properties of ceramic – versatility and resistance to wear and
tear and to the passage of time – that make
them an unbeatable solution to the demands
of interior design.
Second, their vast decorative potential.
Compared with other types of coverings
such as paint and wallpaper, ceramic tiles
afford the possibility of adding volume to a
surface in a controlled, original way. Tiles
create an architectural, less dull look that is
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UNICER; Cubic Series
CERASPAÑA/20
a break from neutrality, creating a more vital
environment.
This aesthetic contribution is far more than a
mere ornamental contribution. It is, above all,
a useful resource when it comes to defining
the personality of a space and can even create
an image that will differentiate a brand from its
competitors.
Continues on page 8...
ELIRA & DESIGN CERAMICS; Ecology Series, Dimensions Collection
THIS NEW TREND HAS
MANY FOLLOWERS
AMONGST A MORE
INNOVATIVE, DECISIVE
AUDIENCE
If you add shine and metallic reflections to three-dimensionality you get spectacular visual effects.
SALONI; Cubic Series-Collection
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This aspect is particularly interesting to interior designers of commercial spaces who
frequently resort to three-dimensional tiles because they know they will catch the public’s
eye and will probably help create an identity
for the space. In these cases three-dimensional tiles fulfill the same function as a painting
that makes people turn and look at it and remember it. The issue is to make them stand
out, make their presence felt and enjoyed and
prompt people to touch them.
Closer to home there are some points of reference in major, emblematic architectural
projects of recent years that have also made
three-dimensionality their main calling card.
Those that come to mind first are the Spanish
Pavilion at the Aichi Expo and the current Spanish Pavilion at the Zaragoza Exposition.
SALONI; Happy Series
Neutral colors and acid colors. The appearance of natural stone and the most “pop” look…there is no decorative
style that does not have its equivalent in three-dimensional ceramic tiles!!
Be it with reference to exterior architecture
or interior design, the issue is to dare; not to
make do but, rather, to allow oneself to carried
away by the subtlety of one’s perceptions and
find oneself engaged in a world where imagination gets the better of reason. This is where three-dimensionality comes in, and ceramic
crosses the boundaries
VIVES; Blanco Brillo Series, Dunas Collection
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CERACASA; Filita Gris Series, Emotile Collection
CERASPAÑA/20
SPANISH TILE INDUSTRY SET TO EXHIBIT
AT CERSAIE AS LARGEST INTERNATIONAL
PRESENCE
90 TILE OF SPAIN MEMBER COMPANIES TO PARTICIPATE IN ITALIAN TRADE FAIR
round 90 companies from Spain’s ceramic
tile industry will be exhibiting as a group
and with the support of ICEX (the Spanish
Institute for Foreign Trade) at the twenty sixth
CERSAIE fair, which takes place in Bologna,
Italy, from September 30th to October 4th. This
group of exporters will once again comprise
the most numerous foreign delegation at the
Italian event.
A
A total of 983 exhibitors will be participating
in CERSAIE 2008, with the majority belonging
to the ceramic tile and bathroom equipment
sectors. They will be occupying a total
of 1,723,000 square feet (160,000 m2) of
exhibition space and more than 54% of the
international exhibitors will be from Spain.
The substantial industry representation at
CERSAIE confirms that Spain’s exports of
ceramic tile are very high.
More than half of the non Italian exhibitors at CERSAIE are Spanish.
The package of promotional activity that ASCER is rolling out for this year’s CERSAIE includes, as it has in previous years, the publication of a catalog of exhibitors that will contain
information about each of the Spanish companies present at the fair. 13,000 copies of
the catalog are being printed and they will be
distributed before the show to professionals in
more than 60 countries.
de magazines Tile Italia and Tile International.
Including information on Spain’s tile sector in
the CERSAIE specials and the leading Italian
tile trade publications, means that the latest
developments in the industry will be brought
to notice by prospective visitors (both Italian
and international). The advertorial will reinforce each exhibitors’ promotional initiatives by
featuring images of products and news about
their companies.
DOMUS MAGAZINE TO PUBLISH SPECIAL
CERAMIC TILE ISSUE
In addition, advertisements have been scheduled to appear in Interni and Abitare. These will
be in line with the current “Be Creative” advertising campaign that aims to raise awareness
of the multiple applications of ceramic tiles
amongst specifiers.
As something new and exceptional, prestigious international design and architecture
magazine, Domus, will be publishing a special
issue of the magazine, in collaboration with
Tile of Spain. The special issue comes out in
October and will center on the applications for
Spanish ceramic tiles in architecture.
As well as the special issue of Domus, ASCER has booked two advertorials in Italian tra-
ASCER will as usual be manning an information office where visitors will be able to obtain
information on Spain’s ceramic tile industry,
companies and products. The office will be
Office no.1 on the 1st floor of Pavilion 36 (access
through Via Michelino Hall)
DATES ARE SET FOR
CEVISAMA’09: FEBUARY 10-13
The 27th edition of CEVISAMA will take place in Valencia February 10-13, 2009. Next
year, for the first time, the show will run
from Tuesday to Friday. It will be open
from 9:00 a.m. to 7:00 p.m. with no Saturday opening
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TILE RITUAL SPACE
HÉCTOR RUIZ PRESENTS FIRST
“TILE HOUSE” AT CASA DECOR MADRID
n the words of Héctor Ruiz-Velázquez, the
architect responsible for designing the “Tile
Ritual” space, architecture is the only tool that
has the capacity to break habits and change
the things we do on a daily basis.”
I
The Tile House was a project of extraordinary
size that greeted visitors to Casa Décor as
they arrived and featured a number of living
spaces. Standing 33 feet (10 m) high, it was a
unique building in the context of Casa Decor.
The “Tile Ritual” space exuded the warmth and vibrancy of a natural material. Ceramic tiles are, in essence, earth, water and fire.
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The ceramic tile surfaces in the house lent the space a warm, magical atmosphere.
“Tile Ritual” was a prototype house; the concept and basic purpose was to break with
predictable layouts based on what was standard in the past. The day to day things we
do have lost all sense of ceremony. Current
routine is a consequence of the way people
lived in the past and of obsolete design. This
house set out to foster new routines that
could become rituals, such as the ritual of
going into the home as a place to withdraw
and to rest, the bathing ritual, the ritual of entertaining guests, etc.
The Tile House was not a single space but a
sequence of spaces that revealed themselves
one after the other. The way through them undulated both by floor and space, altering their
apparent size. The architect had replicated a
natural environment by bathing many flat surfaces in light and shadows. As you walked
through the house the spaces came to life individually and as a whole.
This experience was quite different to the
established norm and contrasted with the
use of ceramic tiles as a seductive material
that evokes memories and emotions in the
user’s subconscious. Equally, there were
perceptual aspects to the experience that
stimulated incomparable sensations. Both
the shape and the surfaces of the ceramic
tiles lent the space a certain magical
atmosphere of beauty, warmth, simplicity,
innovation, durability, strength, efficiency
and adaptability that made this a comfortable
living environment.
Visitors took their first steps into this space in
the garden area and the ceramic tile clad terrace. Inside the house ceramic tiles had been
used as the predominant covering material: on
stairs, in the bedroom, in the kitchen and in the
bathroom. According to Ruiz, “this design has
been based entirely on the multiple applications
for ceramic tiles. In this Tile House all the usual
spaces to be found in a home are shown united
by a multi-use material: ceramic tile. The versatility of this material has made it possible to
create a truly original piece of work.”
According to the architect ceramic tiles are a
material that even given their flatness, offer
great three-dimensional richness through their
textures, colors and relief. This is a material
where opposing concepts such as “tradition
and innovation” and “continuity and change”
are equally applicable.
This space is a testament of the possibility to
create a new concept in domestic architecture
that reveals the enormous potential for changing the domestic environment and make it
flexible. The result was a new, modern and
unique space where freedom of movement
meant that each room flowed smoothly into
the next. Each in turn enhanced the next,
affording an extraordinary spatial experience.
In some of the rooms in the house ceramic tiles
covered the floor, walls and even the ceiling.
The presence of this ambitious project at Casa
Decor was an initiative driven by the Spanish
Ceramic Tile Manufacturers´ Association. The
idea was to use this prestigious decorating
event to show the huge variety of decorative
possibilities that ceramic tiles can offer and
how they can create rooms that are guaranteed to be unusual and mold-breaking yet
practical and functional
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STARRING ROLE FOR
SPANISH CERAMIC TILES
AT EXPO ZARAGOZA 2008
The use of ceramic tiles on the buildings at Expo Zaragoza positions the material
as a fundamental part of the most cutting edge architecture.
Ceramic tiles are once again the most salient feature of the Spanish Pavilion, just as they were at the 2005 Universal Exposition in Aichi (Japan).
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he Zaragoza International Exposition is a
unique showcase for the latest trends in
architecture and design amongst other things,
a setting in which Spanish ceramic tiles, one
of our Mediterranean culture’s most typical
materials, are playing a central part.
T
The prominence of ceramic tile as a material
on the cutting edge of architecture is palpable
in some of the most representative buildings
at this international event. Take for example
the Spanish Pavilion, which is the work of Pa-
Designed by architect Patxi Mangado, the building replicates a forest of poplars.
txi Mangado, the Conference Center by Nieto
& Sobejano and the River Aquarium by Álvaro
Planchuelo. There are also ceramic tiles on
the venue’s 6,000 seats, which are a key feature for visitors.
Through these projects Spanish ceramic tiles
are highlighting their versatility, which affords
designers enormous potential for creating innovative, unusual spaces. What is more, the
natural quality of ceramic tiles is a perfect fit
with the principles of sustainability that Expo
Zaragoza 2008 is aiming to promote.
a microclimate that will afford visitors respite
from the intense heat of the Zaragoza summer. The roof, likewise, is an energy container as it is set with solar collectors and water
accumulators to catch rainwater.
Continues on page 14...
A CERAMIC TILE FOREST AROUND THE
SPANISH PAVILION
The Spanish Pavilion at Expo Zaragoza is the
work of Navarrese architect Patxi Mangado. It
is an endorsement of architecture committed
to the environment and to sustainable development. Built in collaboration with the Spanish Center for Renewable Energy (Cener),
which specializes in bioclimatic design, it is
one of Expo Zaragoza’s most emblematic buildings, both visually and in terms of the materials used in its construction.
Ceramic tiles play a central role in this building. The trees made of ceramic tiles create
a forest that surrounds clear glass rooms in
which the displays are show-cased. These
pillars are filled with terracotta and besides
supporting the structure they also generate
The tiles were designed and tailor-made for the project
by Decorativa-Cumella.
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WHITE CERAMIC TILES FOR THE ARAGÓN
CONFERENCE CENTER
Another of the most ambitious designs at Expo
is the Conference Center, which for the duration of the Expo, will house the Water Tribune.
The work of architects Enrique Sobejano and
Fuensanta Nieto, the flexible, multifunctional
nature of the building make it outstanding.
One of the most unusual elements of this
building is its huge roof, a great “white cloak”
of some 130,000 square feet (12,000 m2). It
is made of concrete panels reinforced with
fibreglass and clad with ceramic tiles. The
panels are lightweight and need no framework.
The unique qualities of the combination of mat
and shiny white ceramic tiles add a special
texture to the roof.
EUROPE’S LARGEST RIVER AQUARIUM
The River Aquarium is the largest sweet
water aquarium in Europe. It contains 5,000
specimens and 300 species of fauna typical of
Prefabricated panels made up of shiny and matt white ceramic tiles bring vibrancy to the Aragón Conference Center.
Decorativa-Cumella.
The River Aquarium also includes ceramic tile ventilated façades. Cerámicas Casao.
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6,000 tables and chairs made with porcelain stoneware have been arranged around the venue’s bars and restaurants. Ceramic was chosen for its resistance, stability and sustainability. Keraon by TAU.
different rivers around the world, housed in 60
fish tanks and terraria. It is the only aquarium
in Spain to boast such a rich combination of
aquatic species and reptiles, mammals and
amphibians. The purpose of this pavilion is to
educate, research and improve awareness.
The way the building has been conceived transports the visitor millions of years back in time
to when all the continents were joined together
in a single land mass known as Pangaea. The
building is arranged around a central space occupied by a 130 foot (40 m)-long tank simulating the first river, the World River. The building
has been structured as a play of architectural
volumes that simulates the energy and magnitude of the battle between the elements in the
formation of the continents and the importance
of the cycle of water in the creation of life.
BEING A SUSTAINABLE
MATERIAL, CERAMIC TILE
HAS PLAYED AN
IMPORTANT ROLE IN THIS
EXPO, WHICH HAS FOCUSED ON SUSTAINABILITY
AND RESPECT FOR THE
ENVIRONMENT
The building has been designed by Álvaro Planchuelo and comprises a number of twinned cubic volumes made of prefabricated concrete,
glass and, of course, ceramic tiles. Curtains
of water slide down the façade into the lower
pool, which is on the Themed Plazas level.
6,000 CERAMIC TILE TABLES AND CHAIRS
FOR LOW ENVIRONMENTAL IMPACT
One basic element for the Expo to run smoothly and visitors to be comfortable is the furniture that provided. This too has been made
using ceramic tile as a material. The Expo
organizers chose to use it not just because it
is high performance and attractive, but also
because they felt it is an example of using
sustainable, low environmental impact materials and production methods. Ceramic tile
has been used in the 6,000 tables and chairs
in Expo’s restaurant area and has also been
integrated into the design of the exposition
complex, which takes its inspiration from
water. Furniture manufacturer Puntmobles
chose ceramic tile for its resistance, durability, stability and sustainability
15
Interview
Manfred Hegger
German architect and specialist in Eco-efficient construction
“
I ASSOCIATE SPANISH TILES WITH A
MEDITERRANEAN ATMOSPHERE AND A
FRESHNESS TINGED WITH WARMTH
Professor Hegger specializes in subjects such as sustainable construction and energy efficiency.
16
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CERASPAÑA/19
Interview
hat image do tiles with the “Made in
Spain” stamp have in Germany?
I can only respond from a personal perspective: what I associate first and foremost with
Spanish ceramic tiles, obviously, is the Mediterranean atmosphere and a certain freshness
tinged with warmth, a variety of product lines
and, often, a rustic character. On the other
hand, I have realized that tiles ranging from
the minimalist to the highly expressive are being used in modern Spanish architecture.
W
Do you think that Spanish ceramic tiles could
be used in major projects as is currently
happening in Spain, projects like the Santa
Caterina market, for example, or the Spanish
Pavilion at the Zaragoza Expo?
I think they have the potential, yes. The products need to be developed, presented and
marketed with more of a focus on architectural
applications than targeting them at consumers.
You specialize in energy efficient construction.
Where does ceramic tile stand relative to other
materials that are used in construction?
Ceramic tiles are made of natural raw materials. Because they are fired, the production
process requires high levels of energy input,
with the corresponding emissions. Manufacturers are however using the best available technology to reduce emissions to a minimum.
On the other hand, stoneware tiles afford the
advantage of extensive durability, especially
compared with other floor and wall covering
materials. A good, non-perishable design can
create the effect of great durability as it will
appear to wear off far less. In an ideal world
this could more than compensate for the environmental downside. Light colored, shiny
tiles in particular, applied to both interiors and
exteriors, can considerably improve the advantages of daylight and reduce the need to
use electricity for artificial light.
Are you observing changing trends or tiles being used in new ways?
The use of ceramic tile as a covering for exterior walls is growing all the time. I think that
there are substantial possibilities for that area
to expand if the right techniques are applied.
The latest products that have been developed
such as thinner, large format tiles offer new
and interesting choices for walls and floors as
well as being decorative objects.
LIGHT, SHINY TILES, BOTH IN INTERIORS AND
OUTDOORS, CAN CONSIDERABLY ENHANCE THE
BENEFITS OF NATURAL DAYLIGHT AND REDUCE THE
NEED FOR ARTIFICIAL LIGHT
Which way should the ceramic tile industry
go now, in your opinion?
The almost limitless possibilities for designing anything from tiled surfaces to imitations
of natural stone are the most enticing. The
result can look arbitrary. Revisiting the specifics of the material that ceramic tiles actually
are could help people become aware again,
though more acutely this time, of how special
the characteristics of the material and its usage are: scale precision and joints that fit, shine and reflection and the individual surfaces
that are produced in the firing process.
In your concern as a teacher, is ceramic tile a
covered subject in the training curriculum for
future architects? And if so, how do students
react to the information about this material?
Obviously we cover ceramic tiles in the courses on design, drawing up building plans and
construction materials. Architecture students
understand it as a construction material as
much as a design tool. Innovative and unusual
applications, however, are barely touched
upon. The Ceramic Tile Studies Departments,
the competitions and the information material
for architects and students could broaden the
field in terms of creativity and help make ceramic tile increasingly thought of as a tool for
architectural design.
What do you think of the network of Ceramic
Tile Studies Departments that ASCER has set
up in schools of Architecture in Spain? Do
you think it would be useful to extend it beyond our borders?
Basically, any cooperation between schools
of architecture and the industry is something
to applaud, especially if, as in this instance,
they help foster future architects potential for
creativity and innovation. The Network of Tile
Studies Departments is a good way to complement the coursework as it is a forum for
exchanging knowledge about ceramic tiles
and their practical applications. This is why
I think taking them beyond Spain would be a
good idea
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PRESTIGIOUS ART CRITIC TERENCE RILEY
TO CHAIR TILE AWARDS PANEL
SCER (the Spanish Ceramic Tile Manufacturers´ Association) is staging the seventh Architectural Ceramic and Interior Design Awards competition. The awards seek
to identify and give recognition to architectural
and interior design projects in which Spanish
ceramic tiles play a major role.
A
DISTINGUISHED PANEL
Each year the panel that assesses the projects
includes leading, prominent figures from the
world of architecture, art and design. This year
for example the panel is being headed by prestigious art critic Terence Riley, who is director
of the Miami Art Museum and curated the 2006
exhibition on Spanish architecture titled “Onsite: new architecture in Spain”, that was held
at the Museum of Contemporary Art (MOMA) in
New York. As head of the New York Museum’s
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CERASPAÑA/20
The full rules and regulations governing the
Awards as well as other conditions fo entry
are available online at:
www.spaintiles.info/awards
department of architecture for almost 15 years,
Riley gained a vast knowledge of contemporary
architecture.
The rest of the jury comprises professionals of
the standing of Beth Galí, Alfredo Payá, Ángela
García de Paredes, Luis Fernández-Galiano, Tomás Alía and Ramón Monfort.
As well as the recognition and prestige the Tile
Awards also offer substantial prize money:
20,000 Euros in each of the main categories,
Architecture and Interior Design.
THE JURY WILL MEET IN
CASTELLÓN IN NOVEMBER
AND THE WINNERS
WILL BE ANNOUNCED
DURING CEVISAMA,
IN FEBRUARY 2009
THE TILE AWARDS ARE
SUPPORTED BY GAS
NATURAL, VODAFONE AND
VALENCIAPORT
There is also a competition for a Degree Projects award which is open to students of Architecture and carries a prize of 10,000 Euros. The
organizers have also set aside 10,000 Euros to
award for Special Mentions.
To enter the competition the work being submitted must have made significant use of wall
and/or floor tiles made in Spain in the formal
part of the building or space. The deadline for
receipt of entries is October 31,2008.
The jury will meet in November in Castellón
and the winners will be announced and given
their awards during the CEVISAMA trade fair
which takes place in Valencia at the beginning
of February
19
CERASPAÑA/20
ASCER LEADS ELITE OF WORLD
ARCHITECTURE IN GUIDED TOUR OF
SPANISH PAVILION AT ZARAGOZA EXPO
ust a week before the official opening of
the Zaragoza 2008 Universal Exposition, a
group of the most highly regarded architects
and art critics from the United States of America and Western Europe were invited by SEEI
and ASCER to visit the Spanish Pavilion.
J
The Spanish Pavilion at Expo Zaragoza is
the work of architect Patxi Mangado and his
signature is the forest of ceramic tile pillars
that surrounds the building of almost 86,000
square feet (8,000 m2). This is undoubtedly
one of the star Pavilions of the Universal
Exposition, subtitled Water and Sustainable
Development, which runs from June 14 to
September 14.
A group of close to 50 prominent figures
from the world of art and architecture were
given a tour of the Pavilion by its designer
and enjoyed a gala dinner in the building.
The group of leading architects gained a firsthand insight into this unusual project and its
innovative use of ceramic tiles, which once
again appear linked intrinsically to the image
of Spain and the most cutting edge architecture. Indeed, at the Universal Exposition held
in Aichi (Japan), it was the use of ceramic tiles that made the Spanish Pavilion stand out
from the rest and it was the second most visited pavilion after the host country’s own
The architect, Patxi Mangado, and the president of SEEI welcoming their guests.
ASCER AND THE STATE AGENCY FOR INTERNATIONAL
EXHIBITIONS (SEEI) INVITED A GROUP OF PROMINENT
ARCHITECTS TO SEE THE BUILDING AND ITS
CERAMIC TILES
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
The group of architects at the reception held in the Spanish Pavilion following their tour of the building.
20
SHOWROOM // LAST TRENDS
CERÁMICAS L’ALCALATEN - Digital Series
CERASPAÑA/20
Showroom
REAL CERÁMICA
CERÁMICAS APARICI
CAYENNE SERIES
realcer@realceramica.com · www.realceramica.com
FIRENZE & SINCRO SERIES
ceramicas@aparici.com · www.aparici.com
ALAPLANA
CHAMONIX SERIES-COLLECTION
alaplana@alaplana.es
www.alaplana.es
22
Showroom CERASPAÑA/20
VENUS CERÁMICA
BOULEVARD 44X66 SERIES · CEVISAMA 2008 COLLECTION
info@venus.es · www.venusceramica.com
23
CERASPAÑA/20
Showroom
SICHAR CERÁMICA
OXITE SERIES
ventas@sichar.com · www.sichar.com
AZULEV
NORD SERIES
azulev@azulev.es
www.azulev.com
24
Showroom CERASPAÑA/20
AZUVI
NEO SERIES - GEOTECH COLLECTION
azuvi@azuvi.com · www.azuvi.com
GLASS CERÁMICA
JOSE OSET Y CIA
NEW YORK SERIES
glassceramica@glassceramica.es · www.glassceramica.es
STRATOS SERIES - PIEDRAS COLLECTION
oset@oset.es · www.oset.es
25
CERASPAÑA/20
Showroom
TOGAMA
CICOGRES
PRISMA SERIES - STAR COLLECTION
togama@togama.com · www.togama.com
TOSCANA SERIES-COLLECTION
cicogres@cicogres.es · www.cicogres.es
KEROS
BAMBÚ SERIES
email@keros.com
www.keros.com
26
Showroom CERASPAÑA/20
EXAGRES
ITÁLICA SERIES
exagres@exagres.es · www.exagres.es
ALCALAGRES
TEXTIL SERIES - ESTILYA COLLECTION
general@alcalagres.com · www.alcalagres.com
AZULIBER
TARDOR SERIES
azuliber@azuliber.com · www.azuliber.com
27
CERASPAÑA/20
DRY FIXING:
TILING IN RECORD TIME
Innovation in ceramic tiles – the result of the industry’s investment in research, development and innovation (R,D+I) – translates not just into better
materials, finishes, colors and increased potential and versatility, but also
into improved processes and systems for installing them in different spaces. This is the case with dry fixing of ceramic floor tiles, an easy, fast,
clean and modern solution that saves time, labor, material and money.
Detail of the system developed by Tau Cerámica.
Raised technical floors are also a form of dry installation.
Apavisa, Metal collection.
28
CERASPAÑA/20
ike a jigsaw puzzle. Installing ceramic floor
tiles can be as easy as doing a jigsaw
thanks to the various dry systems that a number of companies in the industry are offering,
spearheading an innovation that enables the
end user to install the tiles themselves using
the various fixing and joining systems that require no building work, cement, mortar or adhesives.
L
THE TILES FIT TOGETHER
PERFECTLY AND ALSO
AFFORD BETTER SOUND AND
THERMAL INSULATION THAN
TRADITIONAL INSTALLATION
BECAUSE IT IS SO EASY,
DRY INSTALLATION MAKES IT
AN OPTION TO CHANGE THE
FLOOR WHEN CHANGING THE
DECOR
as exhibition stands,
temporary
structures
and fashion outlets
where the shop’s décor
can be changed quickly
and easily as the
seasons change. The
effortless way to remove
tiles individually also
helps make it easier to
maintain radiant floors
and underfloor installations.
This installation system requires no building
work but does require a smooth surface that
has been levelled and is free of irregularities.
In some cases it is recommended to fit rubber
matting to provide sound insulation, which can
then be used as the base upon which to set
the tiles.
Spanish ceramic tile manufacturers have pioneered the development of this technology.
One of the manufacturers that have incorporated it into its production system is Roca Ceramica, through its Pret a Porter brand. Under
this brand the company is offering a ceramic
tile that comes with a polymer base glued to
its underside and a joint strip that goes around
the edge of the tile and joins it to the others. All
the tiles, which come in a single size, measure exactly the same, avoiding the mismatching
that can occur with traditional installation.
The tiles fit together by means of a polymer
base that is glued to the tiles and tongue and
groove systems that enable the tiles to fit together perfectly. Never has it been so easy to
change a floor: a room or other space can be
given a new look with a floor ready to walk on
in a matter of hours, with a pair of hands being
the only tool required.
The possibilities of this system make it ideal
for dressing a room with the good looks and
unbeatable features of ceramic and porcelain
stoneware tiles: high levels of resistance, easy
maintenance and durability. All of this comes
without having to worry about the inconvenience of building work - mainly rubble and waste. Also, the floor is fitted more precisely and
cleanly as all the tiles slot in easily, while this
system affords better sound and thermal insulation than traditional installation.
Dry fixing enables the tiles to be removed
at any time, which makes it easy to re-use
the material in another room or space, either
indoors or outdoors. It is an ideal solution for
flooring spaces that need a quick facelift, such
Substituting one tile for another is easy and clean.
Easyker, Azulindus y Martí (A&M Cerámica).
The base includes a soft join that seals the
tile without the need for grouting, and a rubber
membrane that works as a grip, ensuring the
tile adheres to the floor.
Another of the manufacturers spearheading
the development and application of this technology is Tau Cerámica through its Dry
System system. The main feature here is a
plastic polymer composite substrate with a
There is no more than an hour between “before” and
“after”. Pret a Porter, Roca Cerámica.
tongue and groove joint which is glued to the
tiles and enables the tiles to fit together perfectly. Should a tile break, all that needs to be
done is to cut the tongue and groove, remove
the damaged tile and replace it with a new
one. The range of finishes is growing all the
time and, with different sizes and shades of
stoneware tiles, is increasingly similar to the
traditional range.
Azulindus y Martí (A&M Cerámica), has also
contributed to the development of this new
application for ceramic tiles with its patented
dry installation system called Easyker, which
it is being used with 12.5x12.5” (31,6x31,6
cm) square porcelain stoneware tiles. The
most remarkable of its main features are that
it allows water to drain away and enables
tiles to be moved individually, which means
installations such as electrical, telephone and
computer cabling can be installed underneath.
AM Cerámica has also developed a radiant
heating system comprising a double thermal
conductor that connects to that electricity
network and is set between the ceramic tile
and the polymer base.
These three designs are just an example of the
investment that Spain’s ceramic tile manufacturers are making in R,D+I to develop new and
better solutions for installing ceramic floor and
wall tiles.
The functional and practical nature of dry installation is a further boost to the value of ceramic tiles and their thousand and one applications
29
CERASPAÑA/20
MERGING FOR SUCCESS
The closed kitchens that backed on to the rest of the home have had their day. What is in vogue now is precisely the
opposite: open spaces that link well to the rest of the home and are full of life, where ceramic is essential to creating multipurpose environments and leading the way to the other rooms in the home.
Keraben, Madison Series
Ceramic tiles for kitchens bring together the latest design trends with the most advanced technical performance such as resistance to abrasive cleaning agents.
30
CERASPAÑA/20
new kitchen concept is taking hold. Even
those with the least disposition for the
culinary arts recognize the advantages of
centering life around the kitchen. Kitchens
are now shared spaces that are playing an
increasingly important role as spaces where
everyone pitches in to help and, most of all,
where everyone enjoys getting together. Not
only do we prepare food in the kitchen, we
eat, talk, relax and even work there.
A
SPANISH CERAMIC TILES
ARE THE ESSENTIAL
“INGREDIENT” FOR ALL
TYPES OF KITCHEN
Frequently, in a clear attempt to merge the
two together to the general benefit of all, there
is but a hazy borderline between the kitchen
and the living room. The kitchen thus becomes a versatile space that can fulfil several
functions at the same time. This is the socalled “kitchen-living room”, as it is conceived
not just for its normal users but also for visitors who will also pass through it on occasion and spend some time there with us.
Beauty and pragmatism are also what drive
the choice of ceramic tile as the main material
in this new kind of kitchen. There is significant added value to this choice such as, for
example, the fact that it is easy to maintain,
is a versatile material that can provide visual
continuity to floors, walls and even ceilings,
and can be used outside the kitchen.
Particular care is dedicated to the area in
these cases, with the finest quality materials
being selected and electrical appliances being hidden away. Visible accessories such
as ovens and extractor hoods are chosen
on the basis of their looks as well as their
functionality.
Ceramic tile is also a perfect linking device
for joining different areas of the home together. It is conducive to continuity and therefore manages to integrate this multifunctional
area into the rest of the home in a natural
way. Sometimes a subtle transition is the
order of the day, while on other occasions
Fanal Cerámicas, Life Series
Gres Cid, San Remo Series and Al-andalus Series
the preference is for a clear differentiation.
Ceramic tile offers solutions for both cases
that can be tailored to the client’s particular
needs and taste.
In instances where what is being sought is to
break up and separate different areas, coverings can become key to achieving this, especially if they are used as a visual element to
distinguish between different styles through
color or by combining them with other materials. Different textures and shades of color
can create many different modifications on
the contrast effect. One example of this is the
combination of the gloss of glazed ceramic
with rough textures, or the warmth of wood
ceramic tile with the coldness of metallic finish. The results are unique environments
that appear to flow together and have an
eclectic beauty. Almost anything is possible,
especially if the starting point is a desire to
pursue harmony in the final product.
Peronda Cerámicas, Vivacity Series/Collection
Tile décor has evolved enormously and today there are designs to suit all tastes.
Still on the subject of color, what is surprising
is the contradiction that currently appears to
exist. On the one hand there is an extensiContinues on page 32...
31
CERASPAÑA/20
Land Porcelánico, Pietra Serena Series/Collection
The industrial look has become popular in the most avant-garde kitchens.
ve range of neutral shades such as white,
grey and steel, in a clear reference to the industrial look of restaurant kitchens. On the
other hand, however, the catalogs are also
showing tiles in startling shades like reds
and maroons, which are in line with a more
“pop” look.
Another difference that can be observed is
the coexistence of minimalist kitchens and
kitchens that are more rustic looking. The
32
SPAIN’S PRODUCT OFFER
INCLUDES MINIMALIST
COLLECTIONS ALONGSIDE
MORE RUSTIC AND
ORNAMENTED
COLLECTIONS
latter are understood to be allegories of craftsmanship and a flavor of the authentic. This
is a rusticity that has been brought up to date
and refined, with modern elements that give
it a touch of the contemporary.
As to the minimalist choices, what people are
looking for is the essence without the ornamentation. They are looking for simplicity and
balance. Far from excess, shapes tend to be
ordered and placid thanks to subtle strategies
CERASPAÑA/20
like the use of large formats, neutral colors
and metallic details. Flooring too reflects the
neutrality of this philosophy with soft textures
and surfaces that are in tune with the simple
lines that promote horizontality and spaciousness, even where the actual space is limited.
What all collections of ceramic tiles have in
common is the great variety available. There
is an almost infinite range of formats, colors,
relief decors, metal, glass and stone contrasts, layers of matt glaze over transparent
glaze, lustre glazes, polished and superposed finishes, etc.
The rectangular format is still the most prevalent
and the only variant is the measurements,
for which there is an extensive list of sizes.
Many people choose a 13x40” (33x100 cm) or
12,2x35” (31x90 cm) landscape format, whilst
8x4” (20x10 cm), 12x6” (30x15 cm) and 12x8”
(30x20 cm) formats are also very popular.
Gloss finish tiles, which create a sense of
cleanliness and luminosity, also have a large
following. For floors, what is in vogue are industrial looking materials with oxidized or shiny
metallic finishes, in rectangular formats like
those mentioned above or in a 24x24” (60x60
cm) or even 31x31” (80x80 cm) square formats.
Regarding installation, what consumers want
is joints that cannot be seen, so that the eye
is tricked into seeing a single surface. Hence
the use of rectified tiles and colored grout so
that each tile flows seamlessly into the next.
In contrast to this however, is a trend toward
counterpoint: highlighting the joints by choosing contrasting colors or mesh-mounted
tiles like mosaic with an infinite number of
joints. There are ceramic tiles available to
suit all tastes.
Another trend is to create accents on the
walls by cladding specific areas with lively
colors over a neutral base. The effect can be
quite dynamic. Why not add a mural of ceramic tiles in your kitchen?
Often, the background flatness is accompanied by decorative details, primarily metal
and subtle marbling. One of the latest offers
is the vertical border - a salute to the most
daring design.
Equipe Cerámicas, Linhas Series
The audience these designs are aimed at is
innovative, young and fashion conscious. It
is true that female preference carries significant weight in the final purchasing decision
and this fact tends to make the purchasers’
criteria even more demanding.
Alfa Cerámica y Porcelánico: New Wave Series
White is always featured as part of kitchen tile collections.
Now that kitchens are planned out down to
the last detail and that every module performs
to its maximum potential, this particular environment is now, more than it ever was, a little
oasis of flexibility. Its boundaries can be ambiguous and its uses as wide-ranging as they
need to be at any given time, but the only
truly important reason is to want to enjoy it.
And, if there is good food on the making, success is certain
33
News and Events
TILE OF SPAIN PROMOTES SPANISH TILE INDUSTRY’S LATEST INNOVATIONS AROUND THE WORLD
MATERIALS TRADE FAIR IN ROMANIA
Spain’s ceramic tile industry has taken part in
the Constru Expo Ambient construction materials fair for the first time. The fair was held in
Bucharest (Romania) in May. The Tile of Spain
information stand promoted the country’s ceramic tile products through literature produced by
the sector and a display of a selection of the
industry’s most innovative products. Romania’s
current positive economic situation and the
construction industry’s vitality mean that the
country is one of the top ten export destinations for Spanish tiles. In 2007, exports to Romania were in excess of 77.7 million Euros (122
million dollars) (+35.5%).
NEOCON: DESIGN AND INTERIOR DESIGN
IN CHICAGO
Tile of Spain manned an information stand at
ASCTEX (The Architectural Stone and Ceramic
Tile Exposition) within the NeoCon design and
interior design trade fair that took place in Chicago June 9-11. As well as information material, the stand also featured a product display
space that showed the link between ceramic
tile and architecture. Tile of Spain hosted a series of training sessions during the fair and – in
collaboration with CTCAC (Ceramic Tile Constructors Association of Chicago)- ran a seminar on the applications for ceramic tiles titled
“Architects and Ceramic Tile: Why Now“.
SUCCESSFUL SEMINAR IN THE RUSSIAN
FEDERATION
ASCER has run a seminar on the architectural
applications for ceramic tiles in Rostov-on-Don.
The seminar was organized in collaboration
with the Trade Commission of Spain office and
the Spanish Institute for Foreign Trade (ICEX),
and 8 tile manufacturers participated too.
EXHIBITION AND LECTURES AT SIDISPOT
(COLOGNE, GERMANY)
Spanish ceramic tiles were the main feature
of the exhibition that was held at SIDISPOT
(Best of Spanish Interior Design) in Cologne,
Germany, from June 16-21. A series of lectures on the new areas of application for ceramic tiles in architecture was organized especially for architects. Architect Hans Drexler of
the Technical University of Darmstadt spoke
about energy efficiency in building with ceramic tiles. Architect Christina Chu from Patxi
Mangado’s Firm of Architects, gave examples
of the use of Spanish ceramic tiles in contemporary architecture, such as the Spanish
Pavilion at Expo Zaragoza.
Company News
ECOKER PROJECT: INNOVATION
AND SUSTAINABILITY
Azuliber, Bestile and Neos Additives have
joined forces to develop an innovative composition of porcelain stoneware that can increase energy efficiency by 14% and reduce
emissions of CO2 into the atmosphere during
the production process by 12%. The Institute
for Ceramic Tile Technology was also involved
in the project.
34
KERABEN OBTAINS MAXIMUM
QUALIFICATION FOR ITS
VENTILATED FAÇADE
INSTALLATION SYSTEM
VIVES REDUCES CO2 EMISSIONS
IN PALLETIZATION PROCESS
Keraben has obtained certification for its
ventilated façade system from the Eduardo
Torroja Institute for Building Sciences. The
Institute, which is part of Spain’s Higher
Council for Scientific Research, granted the
company a Technical Eligible Certificate
(“DIT”), which accredits innovative products
and construction systems as suitable for use
in building. This accreditation is based on
what the requirements for ventilated façade
systems will be in the future as indicated
in the European Standard that is soon to be
issued by EOTA (the European Organization for
Technical Approvals)
Vives has installed a novel system in its
manufacturing facilities for wrapping its
products in plastic that uses no natural gas,
thereby reducing its CO2 emissions. The new
system does not need to heat the plastic
covers in order to fit them to the palletized load,
so it saves energy, reduces CO2 emissions and
makes a small contribution to the fight against
climate change
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