Annual report

Transcription

Annual report

07
Annual report
Table of Contents / NRK 2007
Foreword
News
New design and contents profile
New NRK2
Extensive election coverage
The News on nrk.no
The News on P1
The News on P2
Osenbanden on P3
International news
SKUP prize for Dagsrevyen
Proprietary productions
Children
Super on the TV
Superbarn
Superstore
Super on the radio
Super online
Spiller.no
Junior Eurovision Song Contest
Thomas P
Afternoon programmes for
young people
Sports
Winter sports
Sports news
Sports portal
Youth sport
Football on the TV and radio
Bakrommet
Sportsrevyen
New radio sports channel
The disabled
CulturE
Radio music
Grieg’s Anniversary
Cultural cruise with P2 and Kork
Opera Guide
Our Daily Beatles
Safari
Bokprogrammet
Ultima thule
P2 listeners’ novel prize
Kulturnytt
Tilbake til 90-tallet
Entertainment
Revival of Gullrekka
Hjerte til hjerte
Norsk attraksjon
Kvitt eller dobbelt
Topp 10
Lyden av lørdag
Entertainment on P1
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Drama
TV drama
The Berlin Poplars
Untraditional viewing
Codename Hunter
The greatest of all
Radio theatre
Facts & Science
Factual journalism on NRK
Spekter
Puls — on three channels
Jordmødre
yr.no
Extreme Weather Week
Radio Documentary
Minorities
10th anniversary on TV
Documentaries about Norway as
a multicultural society
Bollywood summer
The Kvens
Music
Linguistic and cultural diversity
within NRK
Philosophy of Life
Philosophy on permanent programmes
Det skjedde i de dager
Salmer til alle tider
Morgenandakten på P1
Mellom Himmel og jord
Philosophy on other programmes
Sámi Radio
A network arena for the Sami
population
57 percent daily coverage
Sami news
Sami children and young people
Diversity on the radio
Sami culture on Árdna
Sami TV documentaries
Future Nordic Strategy
Regional
An insight into everyday life
Hordaland
Østlandssendingen
Hedmark og Oppland
Nordland
Sørlandet
Østafjells
Møre og Romsdal
Trøndelag
Troms og Finnmark
Østfold
Sogn og Fjordane
Rogaland
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Channels
NRK1
NRK2
NRK3
NRK Super
NRK P1
NRK P2
NRK P3
Other channels/stations
NRK Sport
NRK Jazz
NRK Båtvær
NRK Gull
NRK Super
NRK 5.1
Alltid Klassisk
Alltid Nyheter
Alltid Folkemusikk
NRK mP3
P3 Urørt
NRK P1 Oslofjord
NRK Sámi Radio
NRK1 Tegnspråk
NRK Stortinget
NRK as a podcaster
Nrk.no
Language work and the use of
Nynorsk (New Norwegian) on NRK
Programme subtitles
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Foreword / NRK 2007
The 1st of December was a red-letter day in the history of NRK. An old dream and vision for
comprehensive expansion of the services provided by the organisation for children was finally
realised with the establishment of the NRK Super TV channel. Earlier on during the year this
children’s channel had been launched first on the radio and then on the Super portal on the
Internet. With the advent of this TV channel, NRK’s “Super Universe” for children up to the age
of 12 was finally complete.
This increased commitment to children lies the closest it is possible to come to the centre of
NRK’s social mandate. At the same time it was included in one of the most comprehensive
changes made to NRK’s services since the establishment of TV in Norway, i.e. the develop
ment of NRK’s new, digital ground network for TV distribution. For the first time this network
will ensure that all licence payers in Norway will gain access to all of NRK’s services on both the
TV and radio. This represents a basic democratisation of access by the public to the content
provided by NRK, and for the first time ever it unites Norway under one “NRK kingdom”. We
have always been proud of the breadth and quality of our services, but the fact that most
parts of the country have lacked access to a few or many of these services has previously
been a weak point. This applied in particular to NRK2, which ever since the middle of the 90s
has suffered from extremely limited cover.
This, our general broadcasting report for 2007 is being presented under the following title:
“More extensive and better services from NRK — for everyone”. One of the most important
conditions stipulated by the authorities in return for allowing us to close down our old,
analogue TV broadcasts is that the public should acquire more extensive services with the
digital work than they did with the analogue one. In addition to the Super Universe for children,
we therefore re-launched NRK2 on Monday September 3 as a pure, background documentary
and news channel. On the same day the new NRK3 saw the light of day — a long-awaited
service designed especially for a young, adult public. Several digital radio channels and a new
digital text TV were also launched during the course of the year. NRK has thus complied in
good measure with all the contents requirements stipulated by the authorities.
2007 was also a year during which our long-term commitment towards having a better and
more attractive online service started to bear fruit. nrk.no was the fastest growing Norwegian
media website which experienced a 70% increase in usage during the course of the year.
During its debate on the government’s White Paper no. 30 — “Broadcasting in a Digital
Future” — the Storting (the Norwegian parliament) also decided that the Internet should be
incorporated in NRK’s general broadcasting commitments. It is thus also satisfying to see
that we have the ability to produce and offer attractive services on this platform as well.
At the end of the day it is NRK’s ability to create good, valuable content that helps to decide
our future. It is obviously of decisive importance that we have the ability to revamp our distribution so that we are present at all times on the channels and platforms expected and
demanded by the public. However, without good content we would have no chance of success.
3
Hans-Tore Bjerkaas
News / NRK 2007
50-year-old in
new costume
Dagsrevyen (NRK1’s 7 o’clock news bulletin) has been going
for 50 years and has maintained its status as NRK’s flagship
programme. A 65% market share in 2007 shows that this
NRK news bulletin still enjoys considerable popular support.
Following a reorganisation in 2007, greater focus has been
placed on background and analysis in Dagsrevyen, while con
tinuous news updates are also taking place on other platforms.
News / NRK 2007
§
3-5 Programme requirements
As regards both radio and television, NRK’s overall nationwide programming shall include at least daily
proprietary news broadcasts.
Erfaring og tyngde: Nina Owing, Ingvild Bryn og Geir Helljesen var programledere under Valgnatten 2007.
New design and contents profile
During the autumn of 2007 all of NRK’s news and sports programmes acquired a new,
common visual identity. The Marienlyst and regional studios were all altered, and
changes were also made to the organisation’s web site and mobile phones. This was
all based on the desire to have one central, visual broadcaster of news and sport. NRK
Nyheter (the NRK News) is now unmistakably the broadcaster of all news bulletins and
sports broadcasts on the news, regardless of the genre.
This project was the result of collaboration between NRK’s News Division, its Design
Department and the English design agency Kemistry. In March 2008 its new visual
identity won the Norwegian Design Council’s Good Design Award in the Visual
Communication category.
New NRK2
Developments relating to content have also been equally important as new designs,
studios and vignettes. These have resulted in greater depth, more background and
consequence journalism on NRK’s main broadcasts, more culture on Kveldsnytt
(the Evening News) and more public journalism — particularly at the regional offices.
According to News Editor Gro Holm, NRK Nyheter is designed to espouse a closer and
deeper approach. At the same time speed is being cultivated on NRK2 and the Internet.
On September 3 the new NRK2 started broadcasting news from 0630 hours until
Dagsrevyen at 1900 hours. This channel cultivates background, documentaries and
news. The news side of NRK2 focuses on updates, but it is also designed to be a
contingency channel for major events. NRK’s regional offices also play an important role
as contributors. During some parts of the day the contents of the online news player
are broadcast in TV format, while during the afternoon news updates are broadcast
from the new studio at Marienlyst.
5
News / NRK 2007
Gry Blekastad Almås er en av Dagsrevyens yngste programledere.
Extensive election coverage
NRK’s coverage of the 2007 local government elections was more extensive than ever,
with a huge commitment being made to online, radio and TV coverage. The regional
offices played a very important role on all platforms, and Marienlyst and the regional
offices cooperated more closely than ever before. One new aspect involved TV election
broadcasts by the regional offices on four weekdays per week. Redaksjon EN was
rechristened Valg 07 Duell, with 10 minutes being devoted simultaneously to the
regional areas.
P1 also had an election magazine with a strong regional identity. However, NRK’s greatest
commitment was probably its initiative on nrk.no. NRK has never previously devoted
such substantial resources to online coverage of a local government election. In
addition to continuous news updates, a number of innovations were introduced in an
attempt to increase public enthusiasm.
The News on nrk.no
2007 was the year when nrk.no started to focus seriously on its online operations, and
this showed in traffic developments. New hit records were set almost every month. On
May 30 two news readers unintentionally contributed towards new records when they
succumbed to a fit of laughter. Over 257,000 unique users visited nrk.no on that day,
and 119,000 of these clicked on the online player to watch Susann Michaelsen and Gry
Blekastad Almås collapse with laughter live. The online player provides TV news in a
brief format when so desired.
The news portal on nrk.no was one of NRK’s services that was mainly responsible for
ensuring that NRK was Norway’s third largest online media house in 2008.
6
News / NRK 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
70
60
57
53
50
41
40
37
30
20
10
1
NRK1
2
NRK2
0
tv2
1
0
tv3
0
tvNorge
News hours broadcasted on NRK1 and NRK2
2005 2006 2007
1
1
other
channels
0
3
1
None
No opinion/
answer
TNS Gallup's TV-meter
2005 2006 2007
2005 2006 2007
4000
3000
2041
2000
1000
1259 1197
1030
1011
94
NRK1
7
2
1353 1281
85
NRK2
NRK total
News / NRK 2007
2006 2007 2006 2007 2006 2007 2006 2007 2006 2007 2006 2007 2006 2007 2006 2007 2006 2007 2006 2007
70
60
50
50
49
40
30
20
18
15
6
10
NRK P1
9
NRK P2
2
3
NRK P3
3
3
other
NRK channels
2
P4
2
Kanal 24
3
2
4
1
1
Local radio
other
incl. Radio 1 radio channels
11
13
3
None
No option/
answer
The News on P1
Dagsnytt (the Daily News) at 0730 hours, 1230 hours and 1730 hours are important
new broadcasts on NRK P1. This channel also devotes several hours each day to social
and current affairs programmes such as Norgesglasset and Her og Nå (Here and Now)
as well as Ukeslutt on Saturdays.
The News on P2
Dagsnytt Atten (the 6 o’clock news) is this channel’s flagship in respect of current affairs
and debates. When NRK2 was re-launched this programme also became a permanent
fixture on the TV. In February 2008 Dagsnytt Atten was the most viewed programme on
NRK2, and it now has higher overall viewing statistics than ever before.
Ukeslutt (Weekend), Verden på lørdag (The World on Saturday) and Søndagsavisa (The
Sunday News) are also important current affairs programmes on P2.
Nyhetsmorgen (News Morning) from 0629 to 0800 hours on weekdays provides the
public with a wide spectrum of daily news events in rapid succession, including news,
financial news, foreign affairs news, cultural news, informal talks, local news, sports
news and politics.
Osenbanden (The Osen Band) on P3
The youth channel P3 also devotes time to news and current affairs. Osenbanden is a
subjective current affairs magazine broadcast on Mondays to Thursdays and Sunday
afternoons. This programme addresses both large and small national and international
issues. Osenbanden presents its own take on issues and has adopted a different
agenda to the common agenda used by other media.
8
In 2007 Osenbanden placed special focus on drugs politics, everyday racism and
environmental problems. One of the items prepared during the election campaign put
hidden racism on the agenda. This item, that was produced with the help of a hidden
microphone, resulted in a major debate and political consequences. A Conservative
politician on the Oslo Municipal Council made some racist statements about
Osenbanden’s reporter. This item received huge media coverage and the politician
News / NRK 2007
News programmes
Rating in 1000
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
1000
800
773
723
600
564 546
452
400
418
446
413
507 485
419
357
200
139 135
Dagsrevyen
daily
Dagsrevyen21
mon-thu
Kveldsnytt
daily
Distriktsnyheter
6:40pm
tv2 1830
daily
tv2 2100
daily
tvN 1800
176 163
tvN 2200
daily
resigned from all her party appointments immediately afterwards. This programme also
uses NRK’s correspondents for its broadcasts. Each year, since its conception in 2005,
Osenbanden has been nominated in the Report of the Year category, and its items stand
out with their bold and original approach to design.
International news
Foreign affairs items feature strongly in NRK’s news coverage. Now that TV is becoming
increasingly more tabloid-like, NRK’s coverage of foreign affairs is more important than
ever. A contents survey conducted by NRK Forskningen (NRK Research) shows that
35% of all the items on Dagsnytt at 0730 hours on the radio and Dagsrevynen on NRK1
are foreign affairs items. This percentage is the same as that arrived at in a similar
survey conducted in 2006.
NRK’s foreign affairs editorial office has thirty editorial members of staff, twenty at
Marienlyst and ten abroad. NRK places emphasis on the fact that its reporters should
possess all-round skills and have the ability to familiarise themselves with complicated
matters at short notice. NRK’s foreign affairs reporters also cultivate their own
specialist fields, defined on the basis of special interests and geographical knowledge.
Half of the editorial members of staff at Marienlyst have previously worked as
correspondents. In 2007 NRK had seven permanent correspondents and three full-time
freelancers.
NRK programmes that place special focus on foreign affairs material are Urix (Foreign
Affairs) on NRK1, Søndagsrevyen (the Sunday News) on NRK1, Verden i dag (The World
Today) on P2 and Verden på lørdag (The World on Saturday) on P2.
SKUP prize for Dagsrevyen
Norwegian-Somali girls are sent to Somalia to be circumcised. Dagsrevyen chronicled
this practice through a series of interviews with 10 Somali circumcisers. These reports
resulted in measures being imposed by the Norwegian authorities in order to prevent
this practice, and video reporter Tormod Strand received both the VJ prize and the
SKUP prize awarded by the Norwegian Foundation for Investigative Journalism (SKUP)
for his report.
9
Proprietary productions
All of NRK’s daily news broadcasts are proprietary productions. Only NRK Alltid Nyheter
is used for the transmission of some of the most important news broadcasts sent by
Swedish Radio and the BBC.
Children / NRK 2007
The children’s
own Super channel
NRK has a long tradition of creating quality TV for children.
2007 represented a milestone with the launch of the NRK Super
channel for children on December 1. Superuniverset (the Super
Universe) is not just a new TV channel, but a fully integrated
radio, online and TV alternative for children. The presenters, who
talk with and to children on both the radio and TV, are unique
and help to make NRK different to the other children’s channels.
Children / NRK 2007
§
As regards both radio and television, NRK’s overall nationwide programming shall include at least:
b) Daily Norwegian-language programmes for children under the age of 12.
e) Regular Norwegian-language programmes for young people.
Superjul: 1.desember var startskuddet for første episode av NRKs julekalender Barnas superjul og den nye barnekanalen NRK Super.
Super on the TV
With the establishment of Super, NRK has achieved a six-fold increase in the program
mes being offered to children, up from 750 to 4,380 broadcasting hours per year. NRK
Super provides entertainment, humour, seriousness, drama, shows, consumer material,
news, music, quiz programmes and documentaries. Programmes are broadcast between
0700 and 1900 hrs. All children’s programmes on NRK1 are shown at the same time
on NRK Super.
The new channel is divided into Superbarn for children aged 2 to 7, and Superstore for
children aged 8 to 12. Superbarn is broadcast at 0700-1000 hrs each morning and
Barne-TV (Children’s TV) is broadcast at 1800 hrs.
Superbarn
For the first time NRK has created a programme that is tailor-made for children between
the ages of 2 and 4. Fantorangen is a cross between an elephant and an orang-utan and
he provides entertainment every morning on NRK Super. The aim of this programme
slot is to provide this target group with something to experience and learn. It consists
of cartoon films and short stories about Fantorang.
11
NRK’s advent calendar at 1800 hrs on NRK1 and NRK Super is also for Superbarna.
Barnas Superjul (Children’s Super Christmas) in 2007 is a continuation of the popular
children’s TV concept called Barnas Supershow, where children are the presenters
and run the show themselves. In Barnas Superjul the children made preparations for
Christmas in their own special way. There was a countdown, cooking, tips, challenges
and music videos. Viewers were also able to follow Willy, who did what she could to
save Christmas, in a drama series entitled Willy’s Christmas.
Children / NRK 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
80
70
69
68
60
50
40
30
20
6
10
0
NRK1
0
NRK2
10
0
NRK super
tv2
11
3
2
1
tv3
8
0
9
11
0
tvNorge
other
channels
None/
no opinion
Superstore
Superstore is on every day at 1300-1800 hrs and 1840-1900 hrs. Several new
programmes were also launched for this target group in 2007.
The series entitled Gaven (The Present) is about friendship. NRK asked Norwegian
children if they had any friends who had done something special or who had
experienced something in their lives for which they deserved a present.
Children from north to south sent in DVDs providing information about their friends.
They all had something in common, i.e. they all had the world’s best friend. The nature
of the present was something that was decided jointly by NRK and the children. The
presents were important, but the most important thing about these programmes
was the generosity displayed by Norwegian children. Another series of Gaven will be
broadcast in 2008.
Megafon is a TV and Internet concept designed to turn young people into smarter
consumers and members of society. The TV version of Megafon is a dramatised feature
programme where children adopt the roles of reporters and actors. In the online version
children can vote about dramatised dilemmas, exchange second-hand items in the
Supermarket and discuss Megafon items in a forum.
In the family show called Superkåringen (Super Selection) children and young people
were able to select the winners of body tricks, hairstyles and Norway’s best school
song. The prizes ranged from meeting Morten Gamst Pedersen to receiving a video
of one’s school song. It all started on the Internet on September 1 and ended with the
opening of NRK Super on the TV.
12
In December 2007 NRK Super had 9% of the child audience during the hours it was
broadcast. 22% of children, i.e. 119,999 children, tune into the channel on a daily basis.
Children / NRK 2007
Television programs from NRK’s Children and youth department
TNS Gallup’s tv-meter
NRK1Audience (3-11 år)Share %
Thomas P.
Barnas superjul
Familien
112 000
107 000
84 000
65
69
68
127 000
8 000
67
12
NRK1 & NRK Super
Gaven
Megafon
Super on the radio
The NRK Super radio channel is a service provided on the Internet and DAB. This
channel is broadcast via DAB from 0700 hrs to 1900 hrs, and is available online 24/7.
The content is the same on both platforms. The broadcasts are based on reusing old
archive material, although NRK creates new packaging in the form of interludes and
music. From 0700 hrs the material is suitable for toddlers, while after 1300 hrs the
content is intended for slightly older children.
Barnetimen for de minste (Children’s Hour for Tiny Tots) is still featured on P1 as well as
on NRK Super at 1700 hrs on Saturdays and 1840 hours on weekdays.
Super online
The media habits of children and young people are changing rapidly. There are twice as
many children using the Internet on a daily basis as there are young people listening to
the radio in the 8-15 age group. Furthermore, they spend six times as long online as
they do listening to the radio. TV viewing is relatively stable. As far as NRK is concerned
it is important to offer content on the relevant media platforms, and changing media
habits are an important premise for NRK when planning its strategy on how content
should be offered.
NRK Super as an online portal on nrk.no is therefore one of NRK’s areas of
commitment. It enables children of all ages to become absorbed in games, activities
and online communities where children can meet old and new friends, as well as a
media workshop. Whatever children send in can in turn be used on the radio and TV.
Everything on the Internet is linked to TV and radio programmes. Following its launch in
September this new portal has resulted in a three-fold increase in content for children
on NRK’s online radio.
Spiller.no
In 2007 NRK was responsible for the launch of a completely new gaming website.
Spiller.no reports on games, organises tournaments and covers major events in the
gaming world.
13
Children / NRK 2007
Vinner: Elleve år gamle Celine Helgemo gikk rett til topps i
Melodi Grand Prix Jr 2007.
Programlederne Nadia Hasnaoi og Stian Barsnes Simonsen i
Melodi Grand Prix Jr.
Junior Eurovision Song Contest (MGPjr)
In 2007 NRK held the Nordic final of the Junior Eurovision Song Contest at Oslo
Spektrum which was attended by young artists from all the Nordic countries and in
which they had to compose, write and perform the songs themselves. Dance was also
an important aspect and over 6,000 children attended the dance auditions.
MGPjr is also a major venture for NRK.no, with more video content than ever being
made available so that the public could watch their favourites again on the Internet.
Thomas P
Thomas P is an 11-part drama series that was shown each Saturday on NRK1 during
the autumn of 2007. Thomas P is a thriller series for children with a hint of the
supernatural. Many children like excitement, and the series encouraged them to reflect
on who they are and how they perceive the world.
Afternoon programmes for young people
The broadcasting slot on weekdays between 1630 and 1700 hrs on NRK1 is devoted
to children and young people of school age. In 2007 Fabrikken (The Factory), a
programme created just by young people, was broadcast during this period. Young
presenters present films, animations and video diaries that children have uploaded to
the online portal or sent in by post. During this slot a live cultural programme called
Dunder and a sports programme called Liga were also shown.
On Sundays NRK1 broadcasts Newton, a popular scientific programme for children and
young people that is produced at Tyholt in Trondheim. This programme was nominated
by BarneVakten as the 2007 Family Programme of the Year.
14
Sports / NRK 2007
Bull’s eye
with winter sports
Winter sports such as the biathlon, cross-country skiing and
ski jumping are the most popular sports on the TV in Norway.
Every weekend during the winter season almost half a million
Norwegians sit watching winter sports during the daytime. Sports
broadcasts constitute one of NRK1’s five largest programme
categories, thus serving as an important contribution towards the
place that NRK enjoys in the hearts of the people.
Sports / NRK 2007
§
As regards both radio and television, NRK’s overall nationwide programming shall include at least
sportscasts that cover both the full range of Norwegian sports, including sports for the physically
challenged, and major sporting events.
Knut Nesbø leder Bakrommet, programmet for de med over middels interesse for fotball.
Winter sports
NRK attended the most important sporting events during the past year. The World
Alpine Championships, the World Biathlon Championships and the World Skiing
Championships were watched by broad segments of the population. During the latter
championships NRK Sport and NRK Produksjon were also responsible for producing the
international signal.
Sports news
Sport involves experiences and feelings, but also politics, money and power. NRK
wishes to reflect this in the wide coverage it provides of various different sports.
In 2007 NRK focused on improving the quality of sporting news, something which
served to ensure that NRK Sport has make its mark in several significant sectors.
Setting up working groups to work on specific topics has resulted in wide coverage of
such things as the struggle for the presidency of the NIF (the Norwegian Confederation
of Sport), the selection of a Norwegian applicant city for the 2018 Olympics and the
planning process relating to the new Holmenkollen ski jump.
16
Sports portal
During the late autumn of 2006 nrksport.no launched its own portal which has sub
sequently experienced a favourable development. During the autumn of 2007 the
traffic on nrksport.no increased by 90% compared to the previous autumn. At the same
time this website experienced a similar increase in weekly unique users. During the
spring of 2007 this portal was assessed as being Norway’s best sports website in an
independent survey. The reason for this was that NRK has a firm grasp of the situation
and is up-to-date from morning to evening, with news material from several different
channels and media. According to the nomination this portal is by far the best portal at
penetrating deeper into political sports issues.
Sports / NRK 2007
Youth sport
New this year is a more systematic initiative aimed at a somewhat younger public
involving the establishment of a youth slot on NRK2 every Thursday at 1930 hrs. This
covers a range of sports, e.g. snowboarding, parachute jumping, white water canoeing
and BMX.
Football on the TV and radio
The 4:4:2 broadcasts on P1 are sent live from Norwegian Premier League matches.
This radio programme is the result of the hard work carried out by NRK employees at
both Marienlyst and NRK’s regional offices.
This cooperative venture is important, and in 2007 NRK Sport started a training
scheme designed to increase the focus placed on sport by its regional offices. Twice a
year NRK’s sports staff will undergo training in Norway’s regional areas.
Bakrommet (The Back Room)
In 2007 NRK started Bakrommet on NRK2. This is where football people meet to chat
and discuss current national and international topics. The programme is aimed at
people who are more than just a bit interested in football, and it has been well received
by this group.
Sportsrevyen (Sports News)
Sportsrevyen is a traditional programme which continues to appeal to the Norwegian
public. During the past year its market share increased by 4 percentage points from 44
to 48, while at the same time viewing statistics increased from an average of 569,000
viewers in 2006 to 612,000 in 2007. This shows that the loss of football rights has not
had a negative impact on viewing statistics, in fact quite the reverse.
In 2007 NRK Sport also covered the World Women’s Football Championships in China
and the World Athletics Championships in Japan.
New radio sports channel
On 2 July Norway’s first radio sports channel went on the air. NRK Sport is a fully digital
radio channel broadcast on DAB and the Internet, and with effect from September 3 it
will also be available on the digital ground network for television. It will broadcast the
Olympic Games, World Championships, Norwegian elite series football and Premier
League football from the BBC, as well as clips from NRK’s comprehensive archives.
The disabled
Sporten will follow sports for the disabled under a separate working group set up to
obtain more regular coverage on Sporten’s news and features broadcasts. A huge
commitment is being made to the Paralympics which are to be held in China in 2008.
17
Sports / NRK 2007
share sports disciplines NRK1 hours
1000 hours
volleyball (3%)
tennis (5%)
Alpine (6%)
27
Bicycling (6%)
58
47
other/mixed (2%)
Football (3%)
20
26
63
Athletics (6%)
swimming (1%)
sports news (2%)
14
58
golf (3%)
18
23
Horse sports (4%)
40
53
ski jumping (5%)
25
icehockey (1%)
martial arts (0 )
Nordic combined (2%)
188
sports studio- &
breaks (19%)
109
79
81
Cross-country skiing (11% )
34
24
sports other (8%)
snowboard/Freestyle (1%)
ice skating (2%)
motorsports (3%)
Biathlon (8%)
share sports disciplines NRK P1
286 hours
NRK Statistics
Football league (21% )
miscellaneous sports (27% )
65
85
59
3
ice skating (1%)
Athletics(0%)
ski jumping (2%)
8
other football (18%)
10
Alpine sports (3%)
5
Biathlon (2%)
Cross-country (11%)
18
34
16
team handball (5% )
Culture / NRK 2007
Concerts
in radio & online
NRK’s radio channels are Norway’s largest broadcasters
of live and recorded music. NRK P1 broadcast 55
recorded and live concerts performed at various festivals
and concert halls in 2007. P2 broadcast several recorded
concerts and festival music of various genres, while P3
recorded a total of 70 concerts for use on the radio, TV
and Internet. The music profile of NRK’s three largest radio
channels has generally remained the same since 1993
when NRK’s three-channel strategy was launched.
Culture / NRK 2007
§
3-4 NRK’s core activities
NRK shall maintain a regular orchestra that plays a broad repertoire ranging from light music to symphonic
music. NRK’s core activities shall place special emphasis on the broadcaster’s role as a developer and
communicator of Norwegian and Sami art and culture.
§ 3-5 Programme requirements
• Programmes that reflect the diversity of Norway’s cultural life
• Dissemination and production of dramatic works that reflect the Norwegian language, identity and culture
• Dissemination and production of Norwegian music. At least 35% of the broadcasts shall consist of
Norwegian music.
Daglig Beatles: Programlederne i P.I.L.S., Finn Tokvam og Bård Ose, feiret Beatles-jubileet med å presentere samtlige Beatles-låter
i den rekkefølge de ble utgitt.
MUSIC
Radio music
NRK P1 was called Norgeskanalen (The Norwegian Channel) when NRK’s three-channel
strategy was introduced. This is an appropriate designation for its music profile. NRK
P1 is Norwegian on a Norwegian channel. The music played is mainly Norwegian music,
and practically all of it has Norwegian words. P1 is devoted to traditional Norwegian
songs, hymns, dance bands, old-time dancing, blues and country music and children’s
music.
Similarly P3 is tasked with being more of an active broadcaster of new Norwegian
music than covering particular genres. NKR P3 is supposed to be the most important
presenter of music for young people in Norway. Right from the start this channel has
adopted an active music policy designed to provide people with a mixture of what they
want and what they did not know they wanted.
20
P3 also decided at an early stage to become involved in the Norwegian music scene
and not to be just a broadcaster. This has resulted in such things as NRK’s Urørt
(Untouched) website where young artists can upload and share music that they have
produced themselves. This is not such a sensation today, but when it was launched
in the year 2000 it was an innovation. Urørt currently has 54,000 songs and 21,000
Culture / NRK 2007
06 07
06 07
06 07
06 07
06 07
06 07
06 07
06 07
06 07
06 07
40
30
27
24
26 26
23 23
20
10
5
NRK P1
NRK P2
6
3
NRK P3
1
8
2
0
other NRK
channels
10
P4
2
Kanal 24
1
1
Local radio
incl. Radio 1
1
12
1
other radio
channels
None
No opinion/
answer
bands that are responsible for 23 million downloads. Apart from the website, Urørt is
responsible for 7 hours of radio per week, the production of a CD, a major event and an
annual tournament.
NRK P2 is different to NRK P1 and NRK P3 because its music policy has more clearly
defined genres, focussing in particular on classical music, jazz, folk music and world
music. Much of this music is hardly ever played on other radio channels.
Grieg’s Anniversary
2007 was the 100th anniversary of the death of the composer Edvard Grieg. NRK
celebrated this event with several special productions, including the following highlights:
• Ung Grieg (Young Grieg): Over the years Grieg composed a total of 66 short lyrical pieces
for the piano. Many of these constitute the standard repertoire of Norwegian pianists. NRK
P2 brought together 66 young pianists from the whole country to record one piece each.
• Grieg under jorden (Grieg Underground): On the anniversary of Grieg’s birth, June 15,
the Broadcasting Orchestra organised concerts at several of Oslo’s underground stations.
• Grieg Podcast: To celebrate Grieg’s anniversary, NRK offered free downloads of
selected Grieg concerts as podcasts. A total of 10,000 files were downloaded.
Cultural cruise with P2 and Kork
Touring with something so quintessentially Norwegian as Hurtigruten (the Norwegian
Coastal Voyage) turned out to be the most beautiful autumn adventure for the
Broadcasting Orchestra (KORK). For eleven days the Broadcasting Orchestra toured
with a large contingent of NRK’s cultural employees on the MS Trolljord. On arrival
in ports without cultural centres, they turned PE halls and hotel cellars into concert
halls. Thousands of hours were put in by large numbers of local assistants so that the
Broadcasting Orchestra could hold concerts.
The touring programme was in two parts. The Bergen to Alta section was devoted to
classical music with Håvard Gimse featuring as the soloist in Ravel’s piano concerto,
conducted by Arvid Engegård, while Wenche Myhre and Anders Eljas performed as
soloists on the southward bound trip.
21
Opera Guide
The construction of a new opera house in Oslo has resulted in increased attention being
devoted to opera in Norway. In 2007 NRK started a new series for people interested in
opera. Each Sunday, right up until the opening of Bjørvika (the location of the new opera
house) in April 2008, presenter Nina Krohn has been inviting the public to participate
in musical and historical round trips in P2’s Opera Guide. On nrk.no/opera, opera
enthusiasts can keep up to date with the news relating to the opera building, as well as
opera and stage news from home and abroad.
Culture / NRK 2007
share of Norwegian music on NRK radio
2006 2007
NRK statistics
2006 2007
2006 2007
50
46
43
42
40
44
34
30
29
20
10
NRK P1
NRK P2
NRK P3
musikkfordeling på antall timer
2006
NRK statistikk
2007
2006
3000
2007
2006
3000
4500
1753
2493
21
2500
seriøs musikk (22/21)
2500
Diverse lett/pop/rock
(1753/994)
2000
95
297
178
1000
104
154
99
812
Country (104/95)
954
1050
seriøs musikk
(954/1050)
Jazz (93/99)
93
1000
Diverse musikk
(561/812)
93
561
500
opera/operette
(138/164)
138
Blues (154/178)
500
Pop/rock (2493/2653)
3000
1500
Norske musikkprogram
(71/297)
2653
3750
2000
1500
2007
114
94
263
290
227
164
89
152
104
272
2250
Lett musikk/pop/rock
(93/28)
viser (66/89)
1500
687
217
200
soul/funk (80/75)
545
522
Diverse musikk
(545/522)
Blues (94/104)
Jazz (263/272)
750
191
693
Folkemusikk (114/152)
Diverse musikk
(227/96)
Hiphop/dance/
house/techno/
trance (693/687)
Heavy metal (217/200)
96
NRK P1
Streik i 2006 førte til flere timer
med musikk i P1 og endringer i
musikkprofilen.
22
NRK P2
Ikke nattmusikk med klassisk
musikk.
NRK P3
Nattradioen er ikke med i denne
tabellen og nattradio i P3 er på
731 timer.
Culture / NRK 2007
Ultima Thule: Bokprogrammet og programleder Hans Olav Brenner fulgte Kjartan Fløgstad på reise til Svalbard.
Our Daily Beatles
In 2007 it was fifty years since John Lennon joined the forerunners of The Beatles,
The Quarrymen, and many people regard this as the birthday of The Beatles. Two
presenters from Bergen, Bård Ose and Finn Tokvam, suggested that The Beatles
anniversary should be celebrated in style, and they seized the opportunity to play and
present every single Beatles song in the order in which they were released, with the A
side of each album first, followed by the B side.
The background to each song — along with the locations, people and events that
inspired them — was presented in Norgesglasset on NRK P1 on weekdays, with repeats
being broadcast on Kveldsåpent.
P1 listeners heard a total of 212 stories and melodies, and the podcast version was
downloaded 1.2 million times during the course of 2007.
Art & Literature
Safari
NRK1’s culture programme, Safari, reflects Norwegian and international contemporary
culture, enabling viewers to watch interviews with artists, architects, designers, film
creators and other cultural personalities. Safari aims to link culture with current topics.
In 2007 climate change and new religious movements were subjects where Safari
showed how artists, architects and designers have different approaches to problems
of this type. Fifteen programmes were broadcast on NRK1 in 2007, on Tuesdays at
2230 hrs. When Safari is not being shown on Tuesdays, Bokprogrammet (The Book
Programme) is shown instead.
Bokprogrammet (The Book Programme)
Bokprogrammet and its presenter Hans Olav Brenner occupy the same broadcasting
slot as Safari, with 18 programmes being broadcast in 2007. Brenner has discussed
such topics as literary quality and membership of The Norwegian Authors’ Association,
he has been responsible for broadcasts from literature festivals in Florida and Key West
and he has followed the debut author Robert Reed Flatjord throughout the year as he
moved from completing his manuscript to publishing and a reception. The programme
also had several contributions from Ultima Thule.
23
Ultima Thule
The northern areas will be an important strategic area of investment for the Norwegian
Ministry of Foreign Affairs during the forthcoming years, and this is being followed up
by a cultural initiative. The Ministry therefore invited eight of the world’s most well-known
travel authors on a round trip to Svalbard, Kirkenes and Hammerfest. The aim was to
Culture / NRK 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
60
54
53
50
40
30
20
16
12
10
14
11
8
1
0
NRK1
NRK2
tv2
tv3
1
1
tvNorge
2
3
other
channel
4
15
3
None
No opnion/
answer
NRK Statistics
nrK1
nrK2
nrK accumulated
allow the authors to be inspired by nature and to write books about it. They were also
accompanied on their trip by NRK.
The public were able to follow the authors on the TV and radio as they experienced the
unique scenery and the climatic and political challenges being faced by the northern
areas.
P2 listeners’ novel prize
Each year hundreds of people apply to NRK’s literature section for the chance to sit on
the jury of the P2 listeners’ novel prize. Six listeners from different parts of the country
with different literary preferences are selected from among all these applicants. The six
successful applicants meet in the Marienlyst studios in Oslo and join presenter Marta
Nordheim in making a decision about which novel deserves the annual prize.
24
In 2007 this programme celebrated its 10th anniversary, and after lengthy deliberations
the specialist jury agreed that Kjartan Fløgstad deserved the prize for his novel entitled
Grand Manila.
Culture / NRK 2007
Transmissions of operas, concerts and theatre etc.
ChannelDate
NRK Statistics
Transmission
NRK1
january 1 2007Godt musikkår 2007! blir det bevegelse, farger og skikkelig nyttårsfest!
NRK1
januar 13 2007
Hjertelig hilsen Hege og Kjersti på Dizzies showteater.
NRK2March 4 2007Trondheim Symfoniorkester i Olavshallen
NRK1
April 6 2007
Rosenkavaleren. En opera av Richard Strauss med Solveig Kringlebotn, Randi Stene
og Elizabeth Nordberg-Schultz i hovedrollene.
NRK1
April 6 2007
Charleys tante. Ellevill forviklingsfarse av det store formatet fra Chateau Neufs
scene i Oslo.
NRK1May 5 2007
Jeg vet en vind, en hylningskonsert for Erik Bye.
NRK1
june 16 2007Grieg-galla fra Grieghallen med Julian Rachlin på fiolin. Leif Ove Andsnes,
Håvard Gimse og Johan Ullén på flygel.
NRK1
December 14 2007Gnistrende Wenche! Konsert med Wenche Myhre og KORK fra Rockefeller.
NRK2
November 18 2007
Hovedscenen: Dvoraks Requiem i Grønland kirke. Håkon Daniel Nystedts
diplomkonsert.
NRK2
December 16 2007
Hovedscenen: Carte Blanche: This Night o
NRK1
December 25, 2007
Leif Ove Andsnes og Bergen Filharmoniske Orkester med Griegs Klaverkonsert
i a-moll.
NRK1
December 31 2007
Nyttårsaften sendte NRK1 festforestillingen Teppefall direkte fra Den Norske Opera.
Solister, kor og orkester tok farvel med sitt hjem på Youngstorget.
Kulturnytt (Cultural News)
Kulturnytt presents news, reviews and commentaries. Using its own employees who are
based at six regional offices, it reflects events and news from all over the country. The
editorial office delivers relevant material to NRK P2, NRK’s TV channels and the Internet.
The aim is to set the agenda and serve as a key provider of the premises governing the
cultural debate.
In connection with the re-launch of NRK2 during the autumn of 2007, NRK started
broadcasting Kulturnytt four days per week on the TV, i.e. a definite expansion of this
service. Prior to this, Kulturnytt was broadcast twice a week on NRK1. However, with
effect from September, Kulturnytt was broadcast Monday to Thursday on NRK2 and
after Kveldsnytt (The Evening News) on NRK1. Switching over to a daytime slot has
helped to improve its news focus.
Tilbake til 90-tallet (Back to the 90s)
These programmes represent a continuation of the Tilbake til 80-tallet (Back to the 80s)
series that was broadcast by NRK in 2006. Each programme focuses on three people
who set their mark on the year in question. Tilbake til 90-tallet is one example of how
NRK is able to make innovative use of its TV archives. Over the course of ten episodes,
each year during the 90s is presented by showing archive clips and comments made by
famous personalities with a special relationship to the respective year. The series was
broadcast on NRK1 at 1955 hrs on Thursdays during the autumn of 2007. On average
the series had 577,000 viewers and a market share of 46%.
25
Entertainment / NRK 2007
Rating success &
bold new faces
In 2007 the public were able to follow the adventurer,
Lars Monsen, on his trips throughout the year round on the
radio, TV and Internet in Nordkalotten 365. Normally online
material relating to TV programmes is produced after the
actual TV programme, but in this pioneering project NRK
decided to turn the tables. The online material was made
available on a continuous basis while the editors were
making the TV series. Much of the online content was never
shown in the final TV series.
The premiere of Nordkalotten 365 was broadcast on NRK1
on Sunday 2 Decmeber. The subsequent online meeting
received 2,000 questions and this was a new record for nrk.no.
900,000 viewers watched Lars Monsen’s trips during the
eight programmes that were broadcast on NRK1. The series
was subsequently made available as a downloadable file
using BitTorrent technology on NRKbeta blog. This trial
project was well received by active online users.
§
3–5 Programme requirements
As regards both radio and television, NRK’s overall nationwide programming shall include at least
entertainment programmes.
Med over 20 års erfaring i NRK, fikk Anne Grosvold æren av å ta over flaten etter Fredrik Skavlan og Først og sist.
Entertainment material has always been very important for NRK. Few programmes unite
the population like good, interesting entertainment concepts.
One of the greatest TV moments during 2007 was Idrettsgallaen (The Sports Gala) in
January. Over one million Norwegians were sitting round their screens when the world’s
greatest alpine skier of all time, Kjetil Andre Aamodt, announced on live TV that he
would be retiring.
However, the TV programme that attracted most viewers in Norway was Kvelden før
kvelden (The Night Before Christmas) on December 23 which had 1,350,000 viewers
and had a market share of almost 70%. This programme was broadcast from the
studio in Youngtorget in Oslo, with presenters Hilde Hummelvoll and Petter Nome,
accompanied by guests.
Revival of Gullrekka (Golden hits)
Nytt på Nytt (the Norwegian version of Have I Got News For You) consolidated its
position as NRK’s greatest and most dynamic TV success with an average market share
of 70% in 2007. This programme acquired a new presenter in 2007 when Linn Skåber
took over from Anne-Kath Hærland who was wanting to leave.
Another change took place in NRK’s Gullrekka when presenter Fredrik Skavlan decided
that he wanted a change from presenting the entertainment programme entitled Først
& Sist (First and Last). After seventeen seasons spread over a period of nine years,
Fredrik Skavlan retired, and the final Først &Sist was broadcast on NRK1 on Friday April
27. Først & Sist has been a huge success on Norwegian television. A total of 116 of
the 230 broadcasts were watched by more than 1 million viewers. The record was set
on November 14 2003 with 1.4 million viewers and a 74% market share.
27
During the autumn of 2007 NRK’s experienced presenter Anne Grosvold took over a broad
casting slot with her talk show entitled Grosvold which started on Friday September 14,
had an average of 870,000 viewers and a market share of 50% during its first season.
Fra hjerte til hjerte: I 2007 var Linn Skåber aktuell både som ny programleder i Nytt på nytt og som skuespiller i tv-serien Fra hjerte til hjerte.
Hjerte til hjerte (Heart to heart)
Before she appeared on Nytt på Nytt, many people became familiar with the actress
Linn Skåber from the series entitled Hjerte til hjerte in 2007. For the first time she was
involved a TV series in which she featured in the principal role. Marit Åslein directed the
series about Linn who had been commissioned by the publishing company, Gyldendal
Norsk Forlag, to act as the editor of a book in which she would collect ten stories from
various Norwegian celebrities. This series was awarded the Innovation of the Year prize
during the Gullruten awards in Bergen. Hjerte til hjerte was broadcast on NRK1 on
Thursdays at 2230 hrs. It had an average market share of 43% and 486,000 viewers.
Norsk attraksjon (Norwegian Attraction)
The TV series entitled Norsk Attraksjon, presented by Linda Eide in a red “BBQ”
tracksuit, provided a different take on Norwegian reality and was an eventful journey
around the country. Linda did not stop at tourist attractions that were already
signposted. Instead she travelled about announcing new attractions at her own initiative.
Kvitt eller dobbelt (Double or Quits)
Kvitt eller dobbelt is a popular golden oldie in NRK’s programme universe. This
programme was first broadcast in 1961 and since then it has entertained the public
with classical quizzes over a period of eight seasons up until 1994.
During the last two years a new version was produced to include young people. In order
to become better acquainted with the participants and their families, clips were also
sent from the waiting room. Targeting the whole family during prime viewing time on
Sundays, this programme became popular among all age groups.
28
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
70
60
62
62
50
40
30
27
26
20
10
1
NRK1
1
NRK2
1
tv2
1
tv3
2
2
tvNorge
0
1
other
channels
7
8
None/
no opinion
Saturday Entertainment
Topp 10
Topp 10 commenced with the launch of a website on which users were encouraged to
nominate candidates for ten different charts, after which a representative selection of
the population took part in nominating everything from the Diva of the Year to Norway’s
Funniest Woman during programmes broadcast during the spring of 2007.
Lyden av lørdag (The Sound of Saturday)
Tore Strømøy searched the country for talented musicians who could continue the
musical heritage of artists like Terje Tysland, Jørn Hoel, Åge & Sambandet, Bjølsen
Valsemølle and Hellbillies. He found quite a few talented subjects and brought 24
of them into the TV studio where they competed for the favour of the public. Aided
admirably by six veteran artists, a winner was announced following a series of
introductory rounds, qualifications and training camps.
29
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
70
60
50
40
30
26
26
23
23
22
20
6
10
NRK P1
5
NRK P2
12
12
4
NRK P3
P4
6
Kanal 24
6
21
5
Local radio
incl. Radio 1
None/
no opinion
Entertainment on P1
Some of P1’s entertainment programmes experienced a marked increase in listener
numbers during 2007. Three of P1’s programmes featured on weekday evenings
are becoming increasingly popular. Pepper og pasjon (Pepper and Passion),
Herreavdelingen (The Men’s Department) and Kveldsmat (Supper) are broadcast
between 2200 and 2400 hrs. Almost half a million listeners follow these programmes
that contain a lot of stuff and nonsense, but also some more important chats about
sex, cohabitation and everyday dilemmas. During PopQuiz on Saturdays, Finn Bjelke
entertains, instructs and asks questions about pop music ranging from the 1960s
and up until the present time. This programme attracted over one million listeners on
several Saturdays during the autumn of 2007.
30
Top 20 programmes NRK1 2007
TNS Gallup’s TV-meter
ProgramMERATING in 1000Share %
Først & sist med Fredrik Skavlan
Nytt på nytt
Nordkalotten 365
Grosvold
Kodenavn Hunter
Søndagsrevyen
Julenøtter
Lørdagsrevyen
Jul på Saltön
Kvitt eller dobbelt
Berlinerpoplene
Topp 10
Dagsrevyen
Tilbake til 80-tallet
Beat for beat — tone for tone
Planeten når
Der ingen skulle tru at nokon kunne bu
Riksarkivet
Dyrisk
Et iskaldt kappløp
998
936
880
871
865
790
754
737
734
732
720
720
706
686
684
678
667
641
628
617
65
68
54
49
59
63
58
63
49
44
51
52
66
54
53
44
60
48
47
43
Entertainment programming NRK P1
NRK Statistics
ProgramMEHoursShare %
Kveldsåpent
Nitmen
Reiseradioen
Søndagsåpent
Herreavdelingen
Stjerneklart
Kveldsmat
Balsam
30 remaining programmes
Total
31
521
415
184
141
137
123
123
117
605
2366
22
17
8
6
6
5
5
5
26
100
Drama / NRK 2007
TV drama of
Norwegian reality
NRK broadcasted three Norwegian drama series in 2007.
The Berlin Poplars, Codename Hunter and The Greatest of
All are the results of NRK’s deliberate investment in drama
during the last few years. The Berlin Poplars was the most
viewed drama series on Norwegian TV in 2007, with the final
episode being watched by 975,000 viewers. Codename
Hunter followed as a good number two. The final episode of
Codename Hunter was also available to the public on NRK.no
before it was broadcast on the TV. It attracted tremendous
interest and there was a noticeable increase in hits on NRK’s
website in January.
Drama / NRK 2007
§
3-4 NRK’s core activities NRK’s core activities shall place special emphasis on the broadcaster’s role of a developer and
communicator of Norwegian and Sami art and culture.
As regards both radio and television, NRK’s overall nationwide programming shall include at least the
dissemination and production of dramatic works that reflect the Norwegian language, identity and culture.
Berlinerpoplene: Familiedramaet på Neshov var den mest sette dramaserien på NRK i 2007.
TV drama
Drama series are becoming increasingly more important for major international
television companies. Specialists who previously only worked on films are now choosing
to work on TV dramas as well. This development has resulted in better quality TV
drama. Furthermore, the large TV companies have realised that viewers are wanting
greater control of how and when they consume TV drama.
The portrayal of Norwegian and familiar environments is important for NRK when
creating dramatic productions, and its aim is to create series that can become definite
brands that will be recognisable to the public in what is becoming an increasingly more
variegated media picture.
The Berlin Poplars
The Berlin Poplars is based on Anne B. Ragde’s two bestselling books, The Berlin
Poplars and The Hermit Crabs. It is about the ordinary, but extremely unusual, Neshov
family. The three Neshov brothers meet for the first time for many years at their
mother’s deathbed. This meeting proves to be fateful for them all. Feelings that they
thought had been buried a long time ago resurface, and new feelings emerge when
dark secrets are revealed.
The series consisted of six parts, written by Anne Regine Klovholt and Åse Vikene, and
directed by Anders T. Andersen and Sirin Eide.
33
The Berlin Poplars had an average of 930,000 viewers, and it was the most viewed
drama series on Norwegian TV in 2007, regardless of the channel and country of origin.
Drama / NRK 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
70
60
50
47
44
40
30
28
25
20
17
18
6
10
1
NRK1
2
NRK2
1
tv2
0
tv3
1
2
tvNorge
0
0
other
channels
7
None
No opinion/
answer
The final episode had the highest viewer statistics commanded by a Norwegian drama
series since the beginning of the millennium.
Untraditional viewing
Around 15-20% of those who watched The Berlin Poplars, resorted to “untraditional”
viewing times and forms. Thousands of viewers watched the episodes on online TV,
and over 40,000 people bought the DVD that came out on the market two days after
the final main broadcast. A high percentage of viewers opted to watch the episodes
at unusual times on NRK3 and NRK1 after the main broadcasts. The Berlin Poplars
website received numerous visits throughout the autumn of 2007, with users spending
a long time on each session.
34
Drama / NRK 2007
Kodenavn Hunter: Ane Dahl Torp og Kristoffer Joner spiller forelsket i den populære dramaserien Kodenavn Hunter.
Codename Hunter
An international league gains strength in Scandinavia. The Norwegian police face their
greatest challenge so far and set up a special unit called Hunter. A young policewoman
plays a dangerous double game as an undercover agent.
This six-episode series had its premiere on NRK1 on January 4 2007 and was the
second most popular drama series on Norwegian TV in 2007, with an average of
865,000 viewers. Codename Hunter was written by Jarl Emsell Larsen in cooperation
with Ulf Breistrand and Siv Rajendram Eliassen.
In order to create an international atmosphere the series was filmed in Oslo,
Gothenburg, Copenhagen and Spain. From a logistics point of view it was therefore one
of the most demanding drama series that NRK has been involved in.
35
The series and its main actress Ane Dahl Torp reached the semi-finals in the
international Emmy Awards. Ane Dahl Torp received a Gullruten award for the Best
Female Actress in 2007 for the interpretation of her role.
Drama / NRK 2007
Størst av alt: Lise Fjeldstad som Beate Røst og Julia Bache-Wiig som Frida Røst Halvorsen i Størst av alt som vant Gullruten for Beste
Dramaserie 2007.
The greatest of all
The Røst Halvorsen family are devastated by a brutal murder. The family members start
searching for the reasons for the murder and each member discovers hidden secrets.
The truth is not just difficult to bear. It is impossible to understand.
The Greatest of All was written by Ivar Køhn, Ståle Stein Berg and Siv Rajendram
Eliassen, and was directed by Erik Skjoldbjærg and Eva Isaksen. The premiere was
held on February 15 2007. The series was very well received by the critics and it had
an average of 600,000 viewers. The Greatest of All won a Gullruten award for the Best
Drama Series in 2007.
Radio theatre
Radio Theatre on NRK is theatre that presents the greatest number of new Norwegian
dramatisations. Premieres on NRK P2 included the following:
• Schmokk by Heidi Linde
• Tvillingsjel.no (Twin Soul) by Inger J. Strøm
• En kvinne som Nora (A Woman Like Nora) by Elin Tinholt
• Lottomillionærene (The Lottery Millionaires) by Terje Hoel
• Baedeker by Morten Barth
During P1’s Children’s Hour on Saturdays the Children’s Theatre presented three new
episodes of Klaus Hagerup’s Markus series, Heksebrygg (Witch’s Brew) by A.Dale/H.
Andersen, Alt for Daniel (Everything for Daniel) by Ingunn Andreassen and Perlepappaen
(The Pearl Father) by Erna Osland.
Crime enthusiasts were also able to enjoy a series entitled Nattmannen (The Night Man)
by Tor Edvin Dahl and Lars Elling on NRK P1, two new episodes in the Knut Gribb series
and the annual Easter crime series , De dødes tjern (The Lake of the Dead), a classic by
Bernhard Borge.
36
The podcasting of old radio plays from the 1950s has been popular, and a number of
radio plays have been issued on CD and have also been published in book form.
Drama / NRK 2007
NRKs drama content sorted by country of origin
Serie
COUNTRY
NRK Statistics
1.g.s. HOURS
reprise HOURS
NRK1
Australia
10 — Denmark
21
1
France — 6
Norway
21
11
United Kingdom
148
161
Sweden
12
19
Thailand
2 — USA
73
155
Austria
9
8
Total Series
297
361
Total Hours
10
22
6
32
309
31
2
228
17
658
NRK2
Australia
0
21
21
Brasil
2
5
7
Denmark — 11
11
Netherlands
1
0
Norway — 13
13
United Kingdom
18
104
121
Sweden — 26
26
USA
90
45
135
Total Series
111
225
337
NRK3
Denmark
1
10
11
France — 5
5
Netherlands — 1
Norway — 14
14
United Kingdom
13
37
50
Sweden — 7
7
Thailand
2
1
3
Germany
16
0
16
USA
70
57
127
Total Series
102
133
235
37
2
1
Facts & Science / NRK 2007
Facts & research
for all
Science, consumer items, health and natural history
programme have enjoyed a permanent slot at 1930 hrs on
NRK1 for almost ten years. The idea of counter-programming
facts against entertainment on the other TV channels has
withstood the test of time right up until today. Facts and
science constitute one of NRK1’s largest contents categories.
§
In its core activities, NRK’s programming shall include programmes that are informative and stipulating,
and that enhance the general knowledge of the public.
As regards both radio and television, NRK’s overall nationwide programming shall include at least regular
current affairs and documentary programmes.
På gulljakt: Ut i naturen går i NRKs faste fakta-flate 19.30 på NRK1.Her leter Nils Peder Eriksen og Monika Blikås etter gull i Karasjok.
Factual journalism on NRK
As news journalism gains pace and adjusts to online opportunities for continuous
publishing, factual journalism has acquired the task of delving deeper and covering a
wider field. NRK wishes to be seen as a credible alternative, where unilateral campaign
journalism is giving way to more thorough analysis and a more balanced presentation of
factual material.
At the same time developments are taking place whereby sources are prompting a more
professional approach towards investigative journalism. Journalists are meeting information
consultants, lawyers and professional press contacts far more often than previously when
they had access to company executives, departmental bosses and other managers. Now
that NRK TV has a three-channel strategy, it has become possible to cultivate some of this
material on NRK2 — the channel for news, background and profundity.
Spekter (Spectrum)
On October 3 a programme called Spekter had its premiere on NRK2. The aim of
this programme is to place current issues in a wider perspective than that normally
offered by ordinary news broadcasts. The editorial office switches between producing
topical hours and topical evenings. The topics presented are supposed to be varied,
but they should relate to the news picture and offer substance and meaning. Since its
conception the editorial office has produced programmes about the press treatment of
criminals, Norwegian soldiers serving abroad and Mulla Krekar.
39
This programme has also provided NRK’s archive materials with added value because
they are being combined with new recordings which help to provide a nuanced picture
of current issues.
NRK1’s information programmes
TNS Gallups tv-undersøkelse
Programme CategoryHours
Debate
149
Documentaries
Documentaries
Historical
Current issues
Other
387
7
17
340
23
Hobbies
Consumer
Hobbies
Life style/food/living
Travel
Other
209
31
15
89
24
50
Other information
Morning programmes (Frokost-tv)
97
543
NRK1 total
1384 hours
Now that NRK2 has a new look, NRK’s universe has also acquired enough space to
include in its programme a full evening of documentary films from all over the world.
Puls (pulse) — on three channels
When Hans Tore Bjerkaas took over as the Director General of NRK in March, this
former football player announced that the health of the nation should also naturally fall
under the mandate of a public broadcaster.
The Puls programme concept has been taking health seriously for a number of years
and is one of NRK’s real multi-media commitments. In addition to being a popular TV
programme, Puls has also delivered weekly news items to the radio. On the Internet
NRK’s lifestyle initiative, Bedre Puls (Better Pulse) has been enthusiastically received by
many.
Jordmødre (Midwives)
The production of good TV coverage about the happiness, anxiety, pain and tension
that are characteristic of life in a delivery room requires professionalism and respectful
behaviour. In its Jordmødre series NRK has managed to document some of life’s most
sacred moments.
By adopting a thorough and professional approach, NRK’s editorial team succeeded
in working its way along a veritable obstacle course during which it had to take into
account professional secrecy, the hospital bureaucracy’s fear of making mistakes in
front of the camera and the integrity of individual patients and their families.
Jordmødre was well received by the public and over half a million viewers followed the
six episodes on NRK1.
40
2006 2007
2006 2007
2006 2007
2007 2006
2006 2007
2006 2007
2006 2007
70
60
60
58
50
40
30
22
20
17
10
6
5
2
NRK1
0
NRK2
tv2
0
tv3
1
tvNorge
9
8
2
10
other channels None/no opinion
TNS Metrix
600,000
500,000
400,000
300,000
200,000
100,000
23/7
41
13/8
3/9
24/9
15/10
5/11
26/11
1/.12
31/12
Yr.no
The yr.no web site, which was launched in September 2007, is a joint venture
between the Norwegian Meteorological Institute and NRK. On yr.no anyone
interested in the weather can find forecasts for seven million places in Norway and
the rest of the world, including both hour-by-hour forecasts and 10-day forecasts.
This weather forecasting service is unique in a European context because it has
extremely detailed forecasts and an open data policy. The main idea behind yr.no
is that the Institute’s weather data is paid for by the community and that it should
Regnsjekken: Programleder i Newton, Per Olav Alvestad, fikk med seg tusenvis av nordmenn
til å måle nedbørsmengden i sammenheng med Ekstremværuka 2007.
therefore be available to everyone. Free weather data in xml format means that this
service is unique in Europe.
Yr.no quickly became one of the most popular services on NRK’s website and in the
autumn of 2007 it won the Norwegian Computer Society’s Rosing prize for the best
online service and best language, as well as the Norwegian Ministry of Transport’s prize
for the best public website.
In the long term NRK is hoping to use yr.no as a collective platform for more climate
material. Access to historical data will enable this website to provide a good basis for
climate-related discussions and analyses.
Extreme Weather Week
For the second year in a row NRK organised its Extreme Weather Week during the
autumn of 2007. Extreme Weather Week is a massive collective venture where the
entire NRK organisation places the weather and climate problems on the agenda.
Between September 23–30 NRK broadcast over 100 TV programmes and several
hundred radio programmes dealing either partly or fully with the climate and weather.
There was also a comprehensive online initiative and a separate DAB channel.
42
By adopting creative approaches instigated by NRK’s various editorial offices, NRK was
aiming to show that there is a close connection between the weather, the climate and
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
70
65
60
56
50
40
30
20
19
12
10
2
NRK1
2
NRK2
6
5
0
tv2
20
0
tv3
1
3
0
tvNorge other channels
2
7
None No answer/opinion
the lives we lead. The public also had the opportunity to participate actively in collating
knowledge and creating changes by taking part in Regnsjekken (the Rain Check) and
Norway2020.
Radio Documentary
NRK produces top international radio documentaries. Its editorial office set the agenda
with several programmes in 2007. For example, the documentary entitled Kronisk stive
brystvorter (Chronically Stiff Nipples) resulted in a debate on Ukeslutt on P1, online
reports and items on nrk.no on the same day that the documentary was broadcast on P2.
The editorial office responsible for these radio documentaries cooperates closely with
NRK’s news editorial teams and also with art institutions in Norway. Many of the texts
of the radio documentaries are so condensed that they will only work on the stage, and
during the autumn of 2007 a radio documentary was performed at the theatre for the
very first time. Gyrid Listuen’s Nummer to. Fem elskerinner forteller en historie (Number
Two. Five Mistresses Tell a Story) was performed in its entirety at the Central Theatre.
43
Selected radio documentaries in 2007:
• Kari Hesthamars produced two programmes about Leonard Cohen’s relationship
with his Norwegian muse, Marianne Ihlens. These have been translated into eleven
languages and broadcast in nine different countries.
• Det er ikke jeg som skal straffes (I’m not the one who should be punished) by
Marianne Furevold-Boland. This documentary is about what it is like to have your father
in prison. It was nominated as the Best Programme of the Year on Prix Radio and
represented NRK in Prix Europa in Berlin.
• Et godt sted (A Good Place) by Gyrid Listuen was a documentary about cancer. This
programme was also broadcast as a radio theatre programme.
• Wall Street Sweetie by Gyrid Listuen is about modern working life and represented
NRK in Prix Europa in Berlin.
• Faen ta deg, Gud (Damn You God) by Lars-Helge Myklebust is about Christian victims
of incest and it represented NRK in Prix Italia in Verona.
• Fridomens pris (The Price of Freedom) by Kari Hesthamar is about Axel Jensen’s
women and it contained previously unpublished material by Axel Jensen.
Minorities / NRK 2007
A melting pot
Migrapolis is keen to create a dialogue that spans different
cultures. This programme is broadcast on NRK1 every
Wednesday. Migrapolis is also a radio programme on P2.
Migrapolis received a Gullruten award in the Best Features
Programme category in 2007 for the TV programme called
Godt gift (Happily Married).
§
NRK’s core activities shall have a content that appeals to broad segments of the population and protect
the interests of minorities and special groups.
• Programmes for national and linguistic minorities
migrapolis NRK1: Rating in 1000
2004
2005
2006
2007
318
326
316
400
300
200
159
100
NRK1 sunday 23.20
NRK1 Wednesday 22.30 NRK1 Wednesday 22.30 NRK1 Wednesday 22.30
10th anniversary on TV
On October 10 Migrapolis celebrated its 10th anniversary of being on the air. This
programme has progressed from being a limited NRK2 programme for people with
special interests to a cultural programme with general appeal. It concerns Norway
as a multicultural country, and reaches out to the whole population. Migrapolis
relates personal stories about subjects such as family relationships, social networks,
education, religious beliefs, faith and doubts.
Radio Migrapolis is broadcast on P2 every Sunday at 1330 hrs.
The nrk.no/migrapolis website provides the public with access to all the Migrapolis
programmes that have been broadcast on both the TV and radio. The journalists on the
Migrapolis editorial team come from Pakistan, Sri Lanka, Vietnam, Chile, Bosnia, France
and the USA.
Documentaries about Norway as a multicultural society
The series entitled Glatte gater (Slippery Streets) followed four young people in a hiphop band called Minoritet1. The band members write their own texts and raps in kebab
Norwegian. In a series consisting of 6 episodes the public followed Assad, Haji, Emir
and Amina who all possess a burning desire to make their name as artists.
The team behind the series followed these four young people for two years. 300 hours
of material was cut down to fit into six episodes. Glatte gater was a humorous series
and the main characters displayed an ironic attitude towards themselves and their own
existence. Glatte Gater was broadcast on NRK2 and NRK3.
45
The series entitled Norsk for begynnere (Norwegian for Beginners) followed five
students on an adult education course in Oslo, attended by people from all over the
world in order to learn Norwegian. The five students were also engaged in struggles
outside school. Josi from Brazil wanted to cure his homesickness by watching the
football match between Norway and Brazil at Ullevål Stadium, and Rafal from Poland
went penguin hunting on the Oslo Ford.
Bollywoodsommer: NRK2 døpte sommeren 2007 til Bollywood-sommer og sendte elleve filmer fra verdens største senter for filmproduksjon.
Her fra Kyun! Ho Gaya na.
The radio documentary entitled Kameratskap, krangel og cricket (Friendship,
Quarrels and Cricket) by Lars-Helge Myklebust was broadcast in February 2007. This
documentary was about a multi-ethnic cricket team in Norway.
Bollywood summer
During the summer of 2007 NRK2 broadcast a series of new Bollywood productions.
Every Friday the programme contained singing, dancing and action.
The Kvens (Norwegian ethnic minority of Finnish origin)
Every Wednesday Finskesendinga (The Finnish Broadcast) is broadcast on NRK P2 in the
counties of Nordland, Troms and Finnmark. It is broadcast in Finnish and is designed for
Kvens and Finns living in Norway. It is also available throughout the world via NRK.no.
Music
National and international musicians meet at the 2007 Førde International Music
Festival which in 2007 was attended by 250 artists from 21 different countries. It is
Scandinavia’s largest folk and world music festival. The 2007 festival featured Brazilian
music in particular. NRK’s Cultural Department and presenter Steinar Ofsdal were there
to present highlights from the festival on the TV and radio.
46
Minorities are also represented on NRK’s programmes by virtue of their distinctive
music. Folkemusikktimen (An Hour of Folk Music), Transit and Musikkredaksjonen
(The Music Editorial Office) are all example of programmes broadcasting the music of
minority groups.
Glatte gater: Dokumentarserien fulgte de fire medlemmene i hiphop-gruppa Minoritet1. Fra venstre: Haji, Amina, Assad og Emir.
In Transit on NRK P2 the public are closely exposed to music, art and culture that
do not exist in their immediate surroundings. Or perhaps they do? Transit transports
listeners to all sorts of nooks and crannies all over the world; to warped sounds; to
phenomena and cultures that one perhaps did not know existed; to unusual meetings
between people.
Linguistic and cultural diversity within NRK
In its capacity as a public broadcaster NRK is obliged to cover all aspects of modern
Norway. In order to comply with this challenge NRK has initiated a project called
Multicultural Recruitment. Fifteen multicultural scholarship holders will receive training in
radio, TV and online journalism.
Their experiences and cultural and linguistic expertise are required in order to represent
the diversity of modern values and cultures in NRK’s programmes. The aim is for these
scholarship holders to help NRK to cover modern Norway better than at present.
NRK’s editorial office for children’s programmes is also working resolutely towards being
recognised by all children living in Norway. The aim is to have multicultural editorial
staff and multicultural presenters on the screen. In the editorial section responsible
for small children’s programmes, two out of the seven presenters speak nynorsk (New
Norwegian), and they come from Brummundal/Vietnam, Tromsø, Hallingdal, Trøndelag,
Romsås, Oslo/Marocco, Lillehammer, Askøy, Drøbak/Syria, Førde and Tromsø.
47
Philosophy of life / NRK 2007
Eyes open for
new thoughts
In Petter Schjerven’s programmme series entitled Eva og
Adam (Eve and Adam) on Wednesday March 7 the topic was
equality of the sexes. The Norwegian Gender Equality Act
was adopted in 1978. It is supposed to apply everywhere, to
everyone and at all times. Apart from one place. Within religious
communities. Schjerven asked why this was so, and about the
manner in which various religious relate to this.
Adam og Eva is one example of how the subjects of philosophy
and faith are addressed on different NRK programmes. The
broadcasting company also has its own Philosophy Department
that creates permanent radio and TV programmes.
§
As regards both radio and television, NRK’s overall programming shall include programmes on philosophy
of life and religious programmes.
Philosophy on permanent programmes
NRK’s Philosophy Department is located in Trondheim and its editorial team is
responsible for five permanent programmes about religion and philosophy on NRK P1
and NRK1.
Det skjedde i de dager (It Came to Pass in Those Days)
Every Saturday morning on NRK P1’s Det skjedde i de dager, Kjetil Lillesæter brings
together ordinary people for a chat about faith and doubts .
Salmer til alle tider (Hymns for All Seasons)
Every Sunday evening on Salmer til alle tider on P1, listeners can hear old and wellknown or new, modern hymns and songs. Sometimes the programme follows the hymns
for the church year, while at others it plays hymns and songs requested by listeners.
Morgenandakten (Morning Prayers) on P1
An average of 350,000 listeners tune into Morgenandakten on NRK P1., which also
became available as a podcast with effect from August 2006.
Mellom Himmel og jord (Between Heaven and Earth)
NRK P1’s features programme on the philosophy of life deals with faith, values, people’s
perceptions of reality and their views on life. Mellom himmel og jord is an open, allinclusive programme that aims to take the whole person seriously and is aware of the
fact that we have a multicultural and multi-religious society.
In 2007 a slot entitled Det tror jeg på (My Beliefs) was introduced, where a different
person each week was challenged to talk for three minutes about something that they
were really passionate about at the time. This is a sort of Speakers’ Corner. The aim is to
present the diversity of what people experience as being most important in their lives.
Last year an average of 612,000 people listened to the programme which is broadcast
on Sundays at 1005-1100 hrs.
Åpen himmel (Open Sky) has a regular broadcasting slot on NRK1 on Sundays at 1730
hrs. This programme is sometimes also broadcast on NRK2. Six times year NRK1 and
NRK P1 also broadcast a joint service during the morning service.
NRK broadcasts church services on both the radio and TV. Every single Sunday morning
at 1103 hrs, around 400,000 people sit down to listen to the radio.
Philosophy on other programmes
In addition to NRK’s proprietary programmes about religion and people’s beliefs, this
subject is also addressed by many other programmes broadcast on NRK’s TV and radio
channels.
Verdibørsen (Values Exchange) is a P2 programme about issues relating to values in
modern times. The ethical, moral, philosophical and religious aspects of people’s beliefs
and community life are presented and discussed during a 55-minute broadcast every
Saturday and Sunday.
49
Topical series are often broadcast over several programmes. In 2007 one of NRK’s
summer series dealt with religion and sexuality, covering celibacy, taboos, deities
who engage in sexual intercourse and holy families. Religion and sex was the subject
of another series about veils, goddesses, patriarchs, the practice of suttee (burning
widows) and holy men. These series elicited a huge response in the form of e-mails
to the editorial section and actual listener numbers. Verdibørsen was one of the most
listened to P2 programmes on several Saturdays during the summer of 2007.
Religion and philosophy of life-programmes NRK P1
Daily rating in 1000
2006 2007
2006 2007
2006 2007
TNS Gallup ppmger
(2. half year of 2006 and the whole of2007)
2006 2007
2006 2007
2006 2007
1000
800
617 633
600
468 468
400
352
383
287
320
200
163 168
morgenandakten
(mon-Fri kl. 8.18)
Det skjedde i de dager
(saturday kl. 7.40)
mellom himmel og jo rd
(sunday kl. 10–11)
gudstjenesten
(sunday kl. 11–12)
salmer til alle tider
(sundykl. 22.05)
79
66
verdibørsen
(Lørdag kl. 8–9 )
In January Fakta på Lørdag (Facts on Saturday) concerned the Hebrew patriarch Philip
Sharpe and his seven wives who live in the middle of an English village near Brighton.
This documentary showed the history behind the family and it follows the movements
of various family members as they go about their daily lives — with blessings and some
pushing and shoving.
Kampkunst og bønner til Buddah (Martial Arts and Prayers to Buddha) was the title of a
Faktor documentary sent one Monday in July. This film was about 24-year old Svein Ivar
Ringheim from Voss who has been serving as a novice at the Gul Gulsa Temple in South
Korea. He is there to learn a form of martial arts called Son Mudo.
In the series entitled Faktor, NRK also showed a documentary about Jens Vidar
Bjørkedal, Norway’s first and only Muslim Lensman (local police officer), and
Mirakelmannen (The Miracle Man) about Svein-Magne Pedersen who is a controversial
healing preacher and runs the Jesus Heals Ministry in Vennesla.
Kampkunst og bønner til Buddah: Stein Ivar
Ringheim fra Voss dro til Sør-Korea for å lære
kampkunsten Son Mudo.
The Angel School set up by Princess Märtha Louise created a huge furore in the media,
and in October the subject was addressed by Spekter which asked if angels could
represent a threat to the true faith.
Vekkelsen (The Revival) was a Norwegian documentary film that was broadcast on NRK2
in November about a new religious revival movement in the Muslim world.
Two days before the film was due to be broadcast its creators, the former NRK
journalist Dag Nestegaarda and the freelancer Mohammend Alayoub, appeared on Radio
Migrapolis to discuss the documentary. They believe that current events in the Middle
East are not just an Arab problem, but that they will also have repercussions in Norway.
On Sunday September 16 Radio Migrapolis took up the subject of Catholics in Norway.
The Catholic community is the fastest growing religious community in Norway. In
December Radio Migrapolis broadcast a special advent service from Tøyen Church
where both the Christmas gospel and the Koran’s version of the birth of Jesus were
related.
50
Safari on NRK1 broadcast a programme about spiritual art in December. Mariko Mori’s
art reflects her Buddhist roots, and she is perhaps the best known contemporary
Japanese artist in the West.
Sámi Radio / NRK 2007
Oddasat, Ardna & Mánáid-tv:
Sámi culture
NRK aims to preserve and strengthen the Sami
language, and SÁMI produces news, children’s TV,
documentaries and cultural programmes in Sami — on the
radio, TV and Internet. In connection with the launch of a
new website for Sámi Radio, NRK set up a news page in
Norwegian, providing the majority population and Sami
people who do not understand the Sami language with the
opportunity to follow what is happening in the Sami region.
§
• Daily broadcasts for the Sami population
• Regular programmes for children and young people in Sami
• Programmes for national and linguistic minorities
NRK sámi survey
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
60
52
50
40
42
30
20
19
16
10
4
NRK
sámi Radio
NRK’s
regional
broadcast
8
10
7
Local
sámi
newspapers newspapers
2
2
Local radio
0
0
tv2
0
0
P4
0
0
Kanal 24
A network arena for the Sami population
A high percentage of the Sami population can neither speak nor understand the Sami
language. By offering the news in Norwegian, Sámi Radio is hoping to reach a wider
public. The aim is to serve as an important network arena for the entire Sami population.
NRK Sámi Radio’s website also has a broad Sami-language content. Prior to the local
government elections in 2007, the Sami people were offered separate websites for
those municipalities containing large Sami settlements. Online TV broadcasts were also
tried out. In connection with the elections, NRK Sámi Radio broadcast live recordings on
the Internet of public meetings held in Kautokeino and Tana.
There has been a substantial increase in hits on nrk.no/sami following the re-launch of
the website in March. Average monthly support has increased from less than 14,000
unique users to just over 21,000.
57 percent daily coverage
57percent of the Sami-speaking population use one or more of the services offered
by NRK Sámi Radio on a daily basis. Age is highly relevant in respect of the services
they use. The greater the age, the greater the number of people who watch Sami TV.
According to the annual Sami survey conducted by NRK’s research department, an
increasing number of people watch Sami TV broadcasts as they become older, while
the lower the age, the fewer who watch Sami TV broadcasts, although more visit the
nrk.no/sami website.
52
Oddasat: Sara Ellen Anne Eira er en av proglamlederne i nyhetssendingen Oddasat.
Sami news
The TV news, Oddasat, is the most frequently broadcast TV programme and it also has
the highest number of viewers. This programme is broadcast on weekdays at 1710 hrs
on NRK1 and at 2230 hrs on NRK2.
In 2007 capacity at the local offices in Tysfjord and Snåsa was boosted when each
gained a new journalist and this has helped to improve the content and geographical
diversity on Sami radio and TV news broadcasts. These journalist jobs were moved
from the main editorial office in Karasjok. TV items from Snåsa and Tysfjord are
produced in Southern and Lule Sami respectively. These two Sami dialects will therefore
be heard on the air on a weekly basis on national TV on NRK1. This represents a
tremendous boost for the Southern and Lule Sami people.
The radio news service consists of news updates every half hour during the morning
broadcast between 0700 and 0900 hrs, and during the afternoon between 1330 and
1700 hrs. A more in-depth news programme is broadcast on the radio for 30 minutes
every afternoon. Every day the national Sami broadcasts on P2 between 1300 and
1400 hrs contain 5 minutes of Sami news in Norwegian. The radio service also includes
news broadcasts at 1800 hrs at the weekends.
Sami children and young people
The services provided for children by NRK Sami Radio mainly include Mánáid-tv and
a website with the same name. The aim of Mánáid-tv is to link Sami children together
into one community and to provide other children with “a window” into the everyday
lives of Sami children. With the advent of NRK Super, Mánáid-tv has now acquired more
broadcasting time. This programme is now a permanent fixture on NRK1 and NRK Super.
Ízü is NRK Sámi Radio’s service for young Samis on all platforms. Ízü is designed to be
a meeting and presentation place for Sami youth, where NRK addresses issues that are
current and important for young Samis. Ízü wants to participate in creating a positive
attitude towards Sami identity, language and culture.
53
NRK sámi Radio reach
2006 2007
NRK sámi survey
2006 2007
2006 2007
2006 2007
100
80
85
88
69
73
60
40
39
44
26
20
17
television:
Followed NRK sámi Radi o
the last month
Radio:
Followed sámi Radio’ s
broadcast the last month
internet:
visited NRK.no/sami
the last month
Followed NRK sám i
Radio’s text-tv
the last month
Diversity on the radio
The service offered by Sámi Radio is composed of daily morning broadcasts, a weekly
request concert, a weekly cultural affairs magazine, weekly portraits, prayers twice a
week, joik (a traditional Sami style of singing), language, debates, sport, music, in-depth
coverage, entertainment and the Ízü youth programme that also serves as a website for
young people.
Sami culture on Árdna
Árdna is a cultural service provided for the Sami people on the TV, radio and Internet.
It is a monthly TV programme during which the public can become familiar with Sami
artists. The radio follows up with debates, background information and analyses. The
website opens the door to the world of Sami culture whenever the public wish to enter.
The world Árdna means treasure in Sami. In the “treasure chest” the public can find
reports on classical culture and newer, more modern cultural forms of expression such
as design and new media, etc.
Sami TV documentaries
The Sami Division produced three TV documentaries in 2007, each lasting for 30 minutes.
Stensilbarna (The Stencil Children) was sent on NRK1 on December 19. Stensilbarna
was a documentary about how the lack of Sami textbooks is threatening the future of
the Sami language.
Suvi West produced a personal TV documentary about the grandfather she never met.
Her grandfather disappeared in a mysterious aircraft accident. The Faktor programme
entitled Hvor ble du av, bestefar? (What happened to you, Grandpa?) was sent on
Monday December 10.
Once every winter 84-year old Nils Porsanger goes off on his own to the mountain plateau
to visit his old herding cabin where he joiks for his childhood friends who are now dead.
His joik generates memories of, proximity to and contact with his former friends. Minnenes
reise (A Trip Down Memory Lane) was broadcast on NRK1 on June 18 2007.
54
Future Nordic strategy
In 2007 the Nordic public broadcasters were finally ready to adopt common targets and
strategies relating to cooperation on content for the Sami population. These targets
need to be firmly incorporated by the respective public broadcasters in order to ensure
the development of services to all Sami target groups on the air. This cooperative
NRK sámi Radio hours by category
NRK Statistics
Radio
Youth programmes (73h/4%)
Television
other(15h/1%)
Religion (1h/1%)
Religion (74h/4%)
sports (69h/4%)
National and
local news
(374h/22%)
Politics/
facts
(146t/9%)
entertainment
(547h/33%)
Children’s programmes
(38h/29%)
News
(85h/65%)
informational
programmes
(3h/3%)
Culture
(369h/22%)
Culture (4h/3%)
music (12h/1%)
1679 hours
131 hours
Nordic venture will also provide the majority population in the Nordic countries with
greater content in respect of the Sami people.
Oddasat is one example of cross-border cooperation between the Sami units, with more
common news broadcasts and magazine programmes being broadcast on the radio on
a daily basis.
55
Regional / NRK 2007
Regional broadcasts
around the country
NRK shall provide a national service for the whole of
Norway. Its twelve regional offices ensure a local presence
throughout the country and are one of NRK’s most
important competitive advantages. NRK’s regional offices
are important news providers — in respect of both regional
and national broadcasts.
In 2007 user-generated content and public journalism
acquired a greater role at the regional offices. Both
concepts aim to involve ordinary people in broadcasting
and to encourage diversity.
Regional / NRK 2007
§
3-4 NRK’s core activities In its core activities NRK’s programming shall collectively have far-reaching social coverage and thus mirror
the diversity of culture, philosophy of life and living conditions that exist in the various parts of the country.
As regards both radio and television, NRK’s overall nationwide programming shall include at least regional
programming, including daily proprietary regional broadcasts.
Daily reach of NRK1's district programmes in 2007
Accumulated daily reach (%)
TNS Gallup's district television-survey
50
40
36
33
30
30
29
25
20
21
22
28
27
24
23
25
24
30
34
31
31
25
20
10
Østfold
Akershus
oslo
Hedmark
oppland Buskerud vestfold telemark
AustAgder
vestAgder
Rogaland Hordaland sogn og
Fjordane
møre og
sørNordNordland
Romsdal trøndelag trøndelag
troms
Finnmark
During the past year all the regional offices set up Torget (market) websites as tools
for user-generated content. Users can access these in order to comment on articles,
provide tips about events, participate in votes and upload their own texts, photos or
audio files. During the election campaign local politicians were issued with special
invitations to write online. This worked particularly well in the county of Sogn & Fjordane
where a successful debate was created among users and the editorial section was also
provided with plenty of material to work on.
Public journalism is all about devoting a high percentage of individual broadcasts to
popular topics, where the debaters are ordinary people and debates are conducted
a long way from the studio. Last year three regional offices, Oppland, Telemark and
Hordaland, instigated such public journalism concepts on regional TV.
An insight into everyday life
The working day of NRK’s twelve regional offices has been affected by various events
during the past year. The following provides a few examples from each region:
Hordaland
Out among the people
The aim of Vestlandsrevyen UTE is to allow the public at large to set the agenda and to
participate in TV broadcasts. Viewers are able to make topical suggestions. UTE visits
different locations each time, and tries to find provocative and challenging angles that
are not always completely obvious.
57
There was an immediate response to the trailer campaign advertising the first
broadcast. During the course of a short time the editorial office received between 25
and 30 suggestions about subjects that Vestlandsrevyen UTE could take up, and a
surprising number of these contained good, general topics.
Regional / NRK 2007
District morning programmes at P1 reach 1.3 million within three hours
Daily reach in 1000
TNS Gallup's ppm
2000
1500
1320
1000
500
903
782
616
6.03–7.03
7.03–8.03
8.03–9.00
totalt for hele
distriktssendingen
One windmill opponent invited Vestlandsrevyen to Austevoll where two large windmill
parks have applied for a licence in this island community. However, the municipal
council and the entire population are opposed to these plans. The matter is being
considered by the central authorities who are having to weigh up the interests of the
local population against the need for clean energy. This is a highly current, public topic
that has engaged many people and it is thus a good choice for Vestlandsrevyen UTE.
Østlandssendingen
Local elections and online initiative
Local elections are obviously very important for regional broadcasters and Østlands
sendingen devoted considerable attention to finding good stories from all the muni
cipalities in its catchment area. Now that it has a new TV studio, it was possible to
create more animated and in-depth broadcasts than previously. On the actual night of
the election Østlandssendingen’s reporters were out and about among all those
involved, collaborating well with the news department at Marienlyst.
2007 also resulted in a renewed and greater commitment being made to Østlands
sendingen’s website. The online player was ready for testing in December. This provides
far better opportunities for reaching out with items that have been created. It has
always been Østlandssendingen’s ambition to lead the news race in the region, offering
the most hard-hitting, but also the most exciting news in the country.
Hedmark & Oppland
New online opportunities
2007 has been a year incorporating online growth, with the advent of online TV and the
opportunity to discuss the editorial dilemmas presented by the Internet. It is good to
know that the public’s expectations of NRK in the future generally concern what NRK’s
journalists are good at, i.e. good TV stories and credible, noteworthy journalism.
Use of the news player allows the editorial section to present stories in an appealing,
clearly set out manner. The Tone awards were a major radio, TV and online initiative.
This is a competition for young classical soloists, where the public vote for their
favourites. Many young musicians applied to take part, and six of them went through
to the final in Hamardomen (The Hamar Hall). It was a beautiful and solemn occasion,
incorporating much youthful humour and energy.
58
Regional / NRK 2007
Der det skjer: De tolv distriktskontorene sørger for lokal tilstedeværelse. Her fra Ålesund hvor reporter Terje Reite og fotograf Pål Kristian
Lindseth intervjuer Kristin Krohn Devold.
Nordland
Live on all media
In 2007 NRK Nordland tried a new way of reaching people directly; long, live broad
casts on online TV. During the election campaign this regional office organised a public
meeting at Bø in Vesterålen which it broadcast live online for one hour. The public were
able to see different politicians to the ones who usually appear on TV, and there was a
good, old-fashioned public atmosphere. The regional office is unable to manage such
initiatives alone, but by hiring in help from both within and outside NRK it was able
organise a successful event.
When the mainland link to Lofoten was opened by Queen Sonja in December, NRK
Nordland collaborated with other parties in order to broadcast this event live on online
TV. It was also covered on the TV and radio.
Sørlandet
Extreme weather on Norway’s Riviera
In 2007 NRK Sørlandet’s news broadcasts were occupied with the weather. Seldom, or
never, has the southern region of Norway experienced snow storms like the ones that
paralysed the entire region for several dramatic days at the end of February. Thousands
of people were stuck in their cars for up to 24 hours on the region’s main traffic artery,
the E18, and the police and rescue services struggled to bring in supplies and organise
the evacuation of everyone stuck in the snow.
The summer news picture in this area was also affected by extreme weather conditions.
Thousands of young people who descended on southern Norway to attend various
festivals and other outdoor summer activities arrived to find unusually wet conditions in
this part of the country which likes to call itself Norway’s Riviera.
Østafjells
59
Always prepared
It is Thursday July 4 2007. It was supposed to have been a hot summer. Instead, most
of the waterways in Buskerud, Telemark and Vestfold are flooding. The situation is
Regional / NRK 2007
so serious that the Chief Constable of Nedre Buskerud calls on the armed forces for
assistance. Home Guard District 03 makes use of NRK to call up its members. During
the course of just a few hours around 900 men are mustered for service thanks to
NRK’s ability to notify them via its broadcasts.
NRK Østafjells provided extensive journalistic coverage of the flooding on the radio,
TV and online. Over a period of several days inhabitants and tourists in the three
counties were kept up-to-date about flood developments, consequences and essential
preventative measures.
NRK covers such events from a journalistic point of view. At the same time NRK is
involved in some the authorities’ contingency measures. NRK Østafjells cooperates with
Norway’s county governors, the police and various other bodies on the provision of
emergency measures in the event of major accidents and other serious events.
Møre & Romsdal
Close to tragedy
Møre and Romsdal is a county with a rich diversity of coastal industries involving
fisheries, offshore and oil and gas. Thousands of people from our county are employed
in these industries, and many people are therefore affected when serious accidents
occur and lives are lost.
In April several villages and families in Sunnmøre were hard hit when the anchor-handling
vessel, the Bourbon Dolphin, capsized and eight people lost their lives. NRK Møre &
Romsdal covered the tragedy at close range during the dramatic hours that elapsed
after the shipwreck and up until the subsequent accident investigation hearings. The
editorial office is proud to have provided leading news coverage of such an important
event in the county because it affected the everyday lives of so many people.
With 50 employees in Ålesund, Molde and Kristiansund, NRK Møre & Romsdal lives in
close proximity to its stories, close to the everyday lives of people throughout the year on the radio, TV and the Internat.
Trøndelag
Murder sparks off debate
During the last day of April a women and child were brutally murdered in the woman’s
home in Overhalla in Nord-Trøndelag. People all over Norway were shocked by this
double murder, and it was the biggest and most important crime committed in
Trøndelag in 2007.
There murders shook both the local community and the nation and sparked off a debate
about both the treatment of asylum seekers in Norway and press ethics. The editorial
office at NRK Trøndelag discussed ethics both during and after the murders had taken
place, and this subject was once again current when the case was heard by the Namdal
District Court during the autumn of 2007. In cases involving children, it is particularly
important to show consideration both as regards identification and the degree of journa
listic detail provided. NRK Trøndelag is extremely conscious of its own role and is keen
to tread cautiously in such matters.
Troms & Finnmark
60
Environment in the north
TV coverage of sulphur emissions from the nickel works in the Russian town of Nikel,
just to the east of the Pasvik River, has been hampered by a ban on access to the area.
The Federal Security Service of the Russian Federation, FSB, controls a 15 km wide
security zone along the border to which foreigners have no access. The neighbouring
towns of Nikel and Zapolyarny are now located inside this zone. NRK Troms & Finnmark
obtained both visual and audio items from its contacts in Nikel. Although Russian TV
was in Nikel and showed pictures of green trees, NRK’s coverage of the sulphur emissions
in Nikel was also followed by listeners and viewers on the Russian side of the border.
Regional / NRK 2007
The UN’s World Environment Day on June 5 was marked for a whole week in Tromsø
by environmental activists, ministers and members of governments from all over the
world. The seminars were streamed live via the Internet and thus made available to the
whole world.
Østfold
A staging post en route to Oslo?
Østfold is the main gateway to Norway, an overland link from Europe and the neighbour
of Norway’s main county of Oslo & Akershus which influences much of the thinking
in and around Østfold, and this is something that NRK Østfold is fully aware of in its
capacity as the country’s only organisation providing full media coverage.
As a county Østfold often falls between two posts. Sometimes it is treated as a
regional, peripheral area, while at others it is included in Greater Oslo, according to
whatever suits the authorities best.
In its capacity as a regional office the editorial section looks at major, structural issues
of importance to Østfold through the eyes of Østfold’s residents. In such cases NRK
Østfold’s employees often ascertain that the authorities are not particularly interested
in the same issues. Thus Østfold is often regarded by Oslo and the Storting (the
Norwegian parliament) as being a staging post between Oslo and Svinesund (just over
the border in Sweden). Therefore the fact that the county is regarded as being part of
Greater Oslo affects the angle placed on many of the reports issued about major social
projects, e.g. the airport, motorway, hospitals, railways and working life. So does the
regional office create a campaign for Østfold in such cases? If the answer is yes, is that
such a strange thing? After all, part of its mandate if to reflect what happens in Østfold.
Sogn & Fjordane
Anniversary for children’s TV
The news on the radio, TV and Internet accounts for NRK Sogn & Fjordane’s greatest
commitment. However, in 2007 its greatest success was probably its series on child
portraits entitled Her er eg (Here I Am) which was broadcast on children’s TV on NRK1.
After the series was shown at a meeting held by the Asian State Broadcasting Union
(ASBU) in Beijing, both the Arab TV channel Al-Jazeera and several other Asian TV
stations are wanting to broadcast it. The episode, in which Julie Fossheim from Jølster
appears as a Midsummer bride and which features the local dialect without any
translation, elicited endless applause.
NRK is now producing special versions of Her er eg for the Arab State Broadcasting
Union and ABU. NRK Sogn & Fjordane is now planning futher episodes. Photographer
Torje Bjellaas and journalist Eva Westvik are able to establish that the TV series they
created has attracted viewer statistics that most people in the industry can only
dream about.
Rogaland
Culture Queen
Half of Stavanger was on its feet to celebrate HM Queen Sonja’s 70th birthday on
July 4 2007. NRK Rogaland covered the celebrations live on the TV, radio, Internet
and the Rogaland 24 loop channel. This regional office has a mandate to meet NRK’s
social brief in Rogaland on all the media platforms used by Rogaland residents and
others. The editorial office is preparing to adopt a multimedia reality and a new media
landscape. During the last year this regional office has made an all-out effort online
and it has seen a 104% increase in the number of unique users of nrk.no/rogaland.
61
Part of NRK’s social brief involves presenting and strengthening languages, identity
and culture. The Queen’s birthday celebrations served as a taster for one of the largest
cultural initiatives ever to be held in Norway, the European Capital of Culture 2008. This
is why it is also important for NRK Rogaland to provide wide coverage.
Channels / NRK 2007
NRK on all
platforms
NRK is the country’s largest media house. 78% of
the population take advantage of NRK’s services on a
daily basis, i.e. watch the TV, listen to the radio, go online
to look at nrk.no, watch online TV, use text TV or watch
NRK content on their mobile phones. NRK’s content is
popular in many different forms and on several different
platforms, but NRK1 and P1 are still the mainstays of
NRK’s popularity.
Channels / NRK 2007
§
3-4 NRK’s core activities The programmes offered by NRK under its core activities shall:
• cover a wide range of themes and genres in terms of both the composition of programme categories
and the composition of individual programme categories.
The programmes offered by NRK under its core activities shall:
• cover a wide range of themes and genres in terms of both the composition of programme categories
and the composition of individual programme categories.
• primarily consist of Norwegian-language broadcasts. Both official versions of the Norwegian language
shall be used. At least 25% of verbal elements should be in Nynorsk (New Norwegian).
have a content that appeals to broad segments of the population and protects the
interests of minorities and special groups.
NRK Marienlyst.
NRK1
NRK1 is the country’s largest TV channel with a varied content that appeals to a broad
spectrum of the population. This channel is responsible for almost 38% of all TV viewing
in Norway.
The content of NRK1 is evenly spread between different programme categories. Drama
series, news, information programmes and sport are the largest genres, constituting
66% of the total content. No one genre occupies more than 20% of total broadcasting
time.
An extra 600 hours was added to NRK1’s TV service in 2007, with a total of 7,108
hours being broadcast on the channel. This increase occurred primarily during the
daytime, and was spread evenly between the different programme genres.
63
In 2007, NRK1 broadcast more hours of news during TV “primetime” than during the
previous year. However, there was an overall reduction in news on NRK1, which was
attributable to the fact that there were fewer hours devoted to news broadcasts during
the daytime. This change should be seen in connection with NRK2’s expanded news
service following the re-launch of this channel in September.
Channels / NRK 2007
Barnas superjul: NRKs julekalender for barn ble sendt både i NRK1 og nye NRK Super.
NRK’s TV channels, NRK1 and NRK2, together provided the population with an extra
700 hours of news services in 2007.
NRK1 had a market share of 37.6% in 2007.
NRK2
NRK2’s contents profile underwent a radical change between 2006 and 2007. On
Monday September 3 this channel was re-launched as a pure background, documentary
and news channel. The statistics are now starting to reflect the results of four months
with a new profile, i.e. the percentage of news on the channels has increased from 1%
to 14% of the total service, and the percentage of music has dropped considerably
due to the fact that Svisj has been transferred to NRK3. This transfer has resulted
in a reduction in the overall number of programme hours on NKR2. In 2007, 7,581
programme hours were devoted to NRK2’s broadcasts, i.e. 742 fewer hours than
during the previous year.
NRK2 had a 3.4% market share in 2007.
NRK3
NRK was able to offer a completely new TV channel when the digital ground network
opened during the autumn of 2007. NRK3 is aimed at young people of all ages and is
designed to entertain by providing series, comedy, music and a wide range of films,
and also to challenge by providing documentaries and film club films. American series
such as The Wire and Heroes topped the broadcasting agenda when the programme
was launched.
NRK3 rapidly acquired a 1% share of the TV market. 50% of its viewers are under 40
years of age, and the channel has thus been successful in serving a target group which
usually watches NRK less often than the commercial TV channels.
NRK3 starts broadcasting at 1900 hrs every evening.
64
NRK3 acquired a 1.1% market share during its first autumn of broadcasts.
Channels / NRK 2007
Daily reach NRK in 2007
2006 2007
TNS Gallup Forbruker & Media 4. quarter 2007
2006 2007
2006 2007
2006 2007
2006 2007
2006 2007
90
80
81
78
70
66
61
60
50
49
47
40
30
29
28
20
10
7
NRK total
NRK tv
NRK Radio
NRK tekst tv
8
NRK.no
0
0
NRK mobil
NRK Super
With effect from December 1 NRK extended its TV service for the first time. NRK Super
shares a channel with NRK3 and broadcasts from 0700 to 1900 hrs. By establishing
NRK Super, NRK has increased its children’s services almost six-fold, from 750 to
4,380 broadcasting hours per year. All the children’s programmes on NRK1 run in
parallel on NRK Super.
This new channel is divided into Superbarn for children aged 2 to 7, and Superstore
for children aged 8 to 12. Superbarna is broadcast at 0700-1000 hrs each morning,
Barne-TV (Children’s TV) is broadcast at 1800 hrs and Mánáid TV is broadcast on
weekdays between 1330 and 1745 hrs. Superstore has programmes every day from
1330 to 1800 hrs and from 1840 to 1900 hrs. At the weekends programmes are
broadcast between 1030 and 1715 hrs.
NRK Super quickly acquired almost 7% of the daily viewing statistics relating to children.
The Disney Channel took almost one year to achieve the same results, and SVT’s
children’s channel took almost 3 years.
NRK P1
NRK P1 is Norway’s main radio station, with almost two million daily listeners. Regional
material, news, current affairs, service material and music continue to make up the
recipe which ensures that P1 is the first choice among the country’s radio listeners.
NRK P1 broadcasts voices which are familiar, and its presenters are knowledgeable
about the regional areas. NRK P1 is responsible for complying with Norwegian radio’s
commitment to special groups of listeners, such as children and lifestyle.
65
Channels / NRK 2007
For de unge: Juntafil på P3 er for unge lyttere. Programleder Aishath Afeef svarer på spørsmål om kropp, sex og følelser.
In 2007, 8,760 programme hours were broadcast on NRK P1. This figure includes 980
hours of repeats and all of P1’s night programmes. The contents profile has remained
relatively unchanged since 2006.
Music, entertainment, regional broadcasts and news are the four largest programme
categories on P1. Regional broadcasts account for 16% of broadcasting time and
contain a diverse range of local news, weather forecasts, traffic reports, material on
local culture, current affairs, debates and sport.
NRK P1 had a 60% market share in 2007.
NRK P2
NRK P2 is a cultural radio station which broadcast 1,259 programme hours in 2007
covering art, culture and the media. This service offered by NRK P2 also consists of
news, debates, analyses and social commentary. P25 News Morning on weekdays
between 0700 and 0800 hrs had 122,000 daily listeners in 2007, and is the station’s
most popular programme. NRK P2 is highly diverse both as regards the topics it offers
and the manner in which it is presented.
A total of 6,570 hours were broadcast on NRK P2 in 2007. This figure applies to
daytime broadcasting, starting at 0600 hrs. At night P2 broadcasts jointly with NRK
Alltid klassisk (Classical Only). 33% of the programmes broadcast on P2 consist of
music.
NRK P2 had a 4.1% market share in 2007.
NRK P3
NRK P3 is aimed mainly at young people in the 15-30 age bracket. NRK P3 is a broadspectrum radio station for young people between 0600 and 1800 hrs, and more of
a cultural pop and rock station during the evenings and at night time. Programmes
broadcast during the later slots comprise small niche programmes for people who have
more than an average interest in music.
66
P3’s main emphasis is on music, comedy/entertainment and news for young people.
Channels / NRK 2007
Hours sent sorted by categories
NRK Statistics
CategoryP1 24hrsP2 day-time
Drama
Music
Arts/culture/media
Entertainment
Hobbies
Science
Religion/philosophy of life
Politics
News
Children
Regional broadcasts inkl. Sámi radio
Sports
Portraits
Other
Total
71
2496
13
2366
16
112
204
648
1029
134
1365
286
9
12
8760
256
2146
1259
75
83
495
98
900
1000
0
134
11
70
43
6570
NRK P3 commenced night time broadcasting in 2007, with the first programme being
aired at midnight on Friday August 24. P3’s night time broadcasts consist of P3 music
and it has its own presenters who wind up the night with a programme called Grisetidlig
(At the crack of dawn) which is sent between 0600 and 0700 hrs on weekdays.
NRK P3 had at4.3% market share in 2007.
Other channels/stations
NRK launched three new radio stations in 2007:
NRK Sport
On Monday July 2 Norway’s first radio sports station went on the air under the auspices
of NRK. NRK Sport is a fully digital radio station which is broadcast on DAB, the
Internet and the digital TV ground network. It includes coverage of the Olympics, world
championships, Norwegian premier league football and the BBC’s Premier League, and
this is all spiced up with great sporting clips from NRK’s archives.
NRK Jazz
NRK’s jazz station was launched during the summer of 2007 and has provided DAB
listeners with the opportunity to listen to night time jazz every night from midnight
onwards. NRK Jazz previously shared its broadcasting slot with P2, but with effect from
April 1 2008 it will become a comprehensive, 24-hour jazz station.
NRK Båtvær (Boating Weather)
NRK has joined forces with the Norwegian Meteorological Institute in establishing a
dedicated DAB station for boating enthusiasts. Since May 2 2007, NRK Båtvær has
been broadcasting up-to-date coastal reports issued by the Meteorological Institute,
24/7. This station provides full details about the weather conditions in the inner reaches
of Oslo Fjord and coastal weather conditions extending from the Swedish border in the
east to Åna-Sira in the west. NRK Båtvær can be received up to 20 kilometres from the
coast along the Swedish border and down to Kristiansand.
NRK Sport, NRK Jazz and NRK Båtvær are the latest additions to the services provided
by NRK’s special digital channels. The others are as follows:
67
NRK Gull (NRK Gold)
NRK Gull provides listeners with a unique radio station which draws on the collective
memory of the nation. Its broadcasting timetable is based on NRK’s abundant archives
dating back to the company’s first radio broadcasts over 70 years ago and continuing
right up until today. This station is able to complement current news programmes by
producing relevant archive material in connection with important incidents and events.
Channels / NRK 2007
share of self-production in NRK tv-channels
share %
NRK Statistics
share % incl. jukebox programmes
100
85
80
60
77
62
63
62
NRK1
NRK2
NRK tv total
(incl. NRK super
and NRK3)
67
40
20
NRK1
NRK2
NRK tv total
(incl. NRK super
and NRK3)
Listeners are also able to participate in deciding broadcasting timetables on NRK Gull
by sending in their requests for repeat programmes to the station’s website. The station
is transmitted on the DAB network and as an online radio station on nrk.no.
NRK Super
When NRK Super was launched on the TV, the NRK Barn (NRK Children) radio channel
changed its name to NRK Super. This station is available during the daytime on DAB and
24/7 as an online radio station. It contains a mix of old and new content presented by
dedicated programme hosts/hostesses.
NRK 5.1
NRK 5.1 is an online radio station which is quite out of the ordinary. This station is
aimed at a discerning public who are seeking a perfect listening experience. NRK 5.1 is
the world’s first online radio channel to offer so-called multi-channel 5.1 sound. Multichannel means that one hears the sound from more than two loudspeakers. 5.1 is the
most common format involving five loudspeakers located around the room and a bass
speaker on the floor. On NRK 5.1 listeners can hear everything ranging from classical
music to experimental electronic music, and from audio books to radio documentaries.
The sound quality of all broadcasts is of a very high standard.
Alltid Klassisk (Classical Only)
This station plays classical music 24 hours a day, and it was the first station of its kind
in the world.
Alltid Nyheter (News Only)
This station obtains news and reports from the rest of NRK and combines them on
one station. Many of NRK’s news programmes, e.g. Dagsrevyen (the Daily News),
are also aired live. Thanks to close cooperation with Sveriges Radio (Swedish Radio)
and the BBC, NRK Alltid Nyheter also transmits some of their most important news
programmes.
Alltid Folkemusikk (Folk Music Only)
This station is helping to make NRK’s unique folk music archives accessible to a
greater number of people. These archives contain recordings dating back to 1934 and
continuing up to the present day.
68
Channels / NRK 2007
Lokalvalg: Under kommune- og fylkesvalget sendte NRK Sámi Radio direkte på nettet fra folkemøter i Kautokeino og Tana.
NRK mP3
NRK mP3 is a pure music station that plays energetic music 24 hours a day. This
station was launched on July 31 2000 and is produced at Tyholt in Trondheim.
P3 Urørt (P3 Untouched)
Urørt is P3’s demo competition for non-established bands based on the Internet, radio
and NRK2. P3 Urørt is an online radio station that serves up the best tracks from the
Urørt database 24 hours a day. This station was launched in February 2005.
NRK P1 Oslofjord
The DAB and online radio station NRK P1 Oslofjord was launched in June 2005. This
station plays a lot of music and has a slightly younger profile than its parent station,
NRK P1.
NRK Sámi Radio
All Sami radio programmes that are transmitted by NRK P1 and P2 are broadcast as
repeats on the DAB and online radio station NRK Sámi Radio. The station also produces
its own programmes.
NRK1 Tegnspråk (NRK Sign Language)
NRK1 Tegnspråk is a digital TV channel that interprets NRK1’s broadcasts. This is
a special service for deaf viewers. The main programmes that are interpreted are
children’s TV, news programmes and debate programmes that are aired between 1800
and 2130 hrs. Some extra news programmes and debates between party leaders
during elections are also interpreted. This channel currently has nine permanent
interpreters in addition to the head of the channel, Siri Antonsen.
NRK Stortinget (NRK Parliament)
The online radio channel, NRK Stortinget, allows you to become a «fly on the wall» in the
main chamber of the Storting (the Norwegian parliament).
NRK as a podcaster
NRK started podcasting in September 2005 with its P2 Kurer (Courier) programme.
In 2007, 60 of NRK’s regular radio programmes and 8 regular video podcasts were
available for downloading free of charge to MP3 players and computers.
69
Channels / NRK 2007
share of nynorsk in NRK radio and tv channels
2006 2007
2006 2007
NRK Statistics
2006 2007
2006 2007
2006 2007
40
30
23
20
25
26
22
14
24
22
24
25
16
10
NRK1
NRK2
NRK P1
NRK P2
NRK P3
This offer has become extremely popular and usage reached new heights in December
when over 90,000 unique users visited NRK’s podcast site and downloaded 590,000
clips. The most popular podcasts last year were Radioresepsjonen (Radio Reception)
(P3), Herreavdelingen (The Men’s Department) (P1), Verdt å vite (Worth Knowing) (P2)
and Språkteigen (a language programme on P2)).
Nrk.no
Nrk.no was the one Norwegian contents website which increased most in TNS Gallup’s
official top poll in 2007.
In January 2007, NRK set its sights on reaching 1.1 million unique weekly users and
beating Aftenposten.no in the official statistics. Both targets were achieved during the
course of the year.
NRK nett-tv (NRK online TV) also had more users in 2007.Each week an average of
181,000 unique users visited NRK nett-tv, i.e. an increase of 96% compared to 2006.
In December over 262,000 users visited nett-tv each week, i.e. an increase of more
than 101% compared to the previous December.
During the first week of December nett-tv set a new record with 295,000 unique users,
attracted by such things as pictures of extreme weather around the country, winter
sports, NRK’s advent calendar programme entitled Barnas Superjul (Children’s Super
Christmas) and the Danish series entitled Forbrytelsen (The Crime), with all episodes
becoming available on nett-tv for three weeks after being broadcast on NRK1.
Language work and the use of Nynorsk (New Norwegian) on NRK
Both official versions of the Norwegian language are used on NRK’s channels. The
percentage of Nynorsk used varies somewhat from channel to channel. NRK2 has the
lowest percentage of Nynorsk on its programmes, but following the re-launch of this
channel and more news broadcasts, this percentage has increased from 14% to 16%.
The percentage for NRK P1 includes regional broadcasts.
One important measure designed to retain and develop the use of Nynorsk on NRK
is the Nynorsk Media Centre in Førde. This centre is a course and training centre for
Nynorsk on the radio, TV and the Internet. The aim of the Centre is to increase the use
of dialects and Nynorsk by the broadcasting media. Since the Centre was established in
September 2004 it has trained 30 journalists in the use of Nynorsk, 27 of whom have
full-time or part-time media jobs, mainly with NRK.
70
Programme subtitles
NRK uses subtitles for most of its programmes which have been produced in advance
and which have a verbal content. Direct broadcasts, such as the 7 o’clock and 9 o’clock
news, most debate programmes and some sports programmes are also subtitled.
Channels / NRK 2007
TNS Gallups tv-meter undersøkelse
NRK1: 7108 timer
NRK2: 7581 timer
6
100%
6
7
13
14
18
14
7
4
underholdning (6/4)
7
sport (7/7)
Nyheter (1/14)
14
61
80%
46
Naturprogrammer (1/1)
musikk (61/46)
60%
7
5
5
5
19
19
19
19
40%
10
informasjonsprogram (9/12)
12
9
20%
10
Kunst/kultur/medier (4/6)
6
4
10
Drama (10/10)
10
NRK Statistics
NRK P1 (hele døgnet/8760 timer)
100%
15
16
NRK P2 (dagtid/6570 timer)
Sport (2/3)
Regionale sendinger
Annet (0/1)
14
Sàmi Radio/
15
inkl. Sámi radio
(15/16)
11
80%
7
60%
26
12
Barn (1/2)
13
Nyheter (11/12)
14
Samfunnsspørsmål
7
27
(7/7)
Religion/livsfilosofi
(2/2)
Vitenskap (1/1)
19
8
20%
Portretter (1/1)
9
Nyheter (14/15)
11
5
Sex og samliv (1/1)
5
Aktualitet/samfunn
6
7
11
(13/14)
Religion og
Vitenskap (7/8)
Hjem/fritid/hobby
(1/0)
(1/1)
(4/5)
Underholdning (9/5)
Humor (4/6)
Nyheter (9/7)
Musikkjournalistikk
(11/11)
61
63
Om film (1/1)
Pop-kultur (1/1)
Musikk totalt (61/63)
Underholdning (1/1)
34
(26/27)
31
4
Hjem/fritid/hobby
Underholdning
40%
sendinger (2/2)
livsfilosofi (2/1)
19
4
9
nyheter/riks-
Samfunnsspørsmål
7
NRK P3 (dagtid/6570 timer)
33
Musikk (31/28)
Kunst/kultur/medier
(19/19)
28
Musikk (34/33)
Drama (1/1)
Drama (4/4)
4
4
NRK distinguishes between open and hidden subtitles. Open subtitles are used for
foreign language speech and are thus visible to all TV viewers. Hidden subtitles are
used for Norwegian speech and are available on page 777 on Text TV. They are
primarily intended for people with hearing difficulties.
71
Colophon / NRK 2007
Text
NRK
StatistiCS
NRK
Design
Apt
Contributors NRK
Sigurd Sandvin
Øyvind Werner Øfsti
Hilde Thoresen
Hilde Bagge
Iacob Christan Prebensen
Elin Dahle
Jon Annar Fordal
Sidsel Hoelsæter
Wenche Gjendem
Christopher G. Homan
Christian Sommerfelt
Anja Nylund Hagen
Karoline Berg
Berit Fagerheim
Isabell Perraud
Nina E. Brym
Per Hauger
Roar Aronsen
Willy Bettvik
Per-Ole Andersson
Thomas Nysveen
Camilla Eriksson
Heidi Hundåla
Regional subsidiaries
Marketing & communication director
Head of information
Producer
Graphic designer
Copywriter
Copywriter
Proof-reading
Archive & research
Statistics
Casting
Pilot
Extra
Extra
Props
Costumes
Set manager
Photographer
Lighting
Lighting
Technical producer
Studiostab
Make-up
Technical advisor
Video/text
Contributors Apt
Lukas Szachanski
Joachim Levin
Eric Lauritzen
Magnus Cederholm
Marius Dønnestad
Extras
Hilde C. Wright
Inger Kristine Kalternborn
Geir Christiansen
Gabriel Pedersen
Ellen Elisabeth Høie
Bjørn Hermansen
Lars Selnes
Seble Woldegabriel & Markos
Balendran Balachandramoorthy
Annika Stange
Mikkel Nås
Sindre Bjelland
nrk.no/aarsrapport/2007

Annual report

Transcription

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