PDF - Denim Club India

26 February 2015
New Denim Lines For
Ss15 launched by Uniqlo
Denim Factory of
Kanoria Starts Trial
Production
JNCO Set To Return
With Ultra-Wide
Denim Jeans
Playful denims &
prints this season
by Vera Moda
New Luxury Denim
Company Revealed at
ENK Fashion Coterie
AG Adriano Goldschmied
planning international
expansion
Modern Denim Limited, India
Denim Industry Who’s Who
Mr. Paritosh Agarwal,
Suryalakshmi Cotton Mills Limited, India
Mr. Sunder Belani,
Ramsons Garment Finishing Equipments Pvt. Ltd., India
DIESEL BLACK GOLD
Fall 2015
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Denim Club : Your Window To The World Of Denim
Apparel - Collection
Diesel Black Gold
Fall 2015
Ready-to-Wear
The Diesel Black Gold formula is tried-and-true.
Black leather, black denim, grommets, studs.
The challenge for designer Andreas Melbostad,
is how to renew it each season.
The Italian brand’s premium line, showcased in
New York, was built around denim and leather,
core pieces of any aspiring rock chick’s
wardrobe. But with that focus also comes a need
to present a variation each season. For the fall
2015 collection Designer Melbostad dialed down
the sense of embellished glamour that has
defined his recent work for a subtle and
controlled exercise of opposites.
Focusing on a drab palette of antique black,
steely gray, and a deep midnight blue, Melbostad
explored iterations of urban power through
outerwear archetypes tweaked to mini and maxi
proportions, like a tiny zipped biker or the
mannish-shouldered blazers that gave an edge
of eighties power dressing to rib-knit sweater
dresses contoured with whipcord lacing.
Image Source: Style.com
Another key aspect of the clothes was their
industrial, utilitarian details. D-rings replaced
studs as the embellishment du jour. Parachute
straps added definition to waistlines but were just
as often used as decoration, connecting the top
and bottom halves of a tank dress or creating a
sort of hard-core fringe on the front of a skirt.
The cropped jacquard jeans, in midnight blue,
were one of few appearances by denim in the
nearly all-black show. If it is a leather jacket
you’re after, however, Melbostad is your man.
Variations on the theme included an abbreviated
punk classic and a longline blazer with a shawl
collar.
Image Source: Style.com
Talking about the collection Black Gold creative
director Andreas Melbostad said “I’m not a denim
scientist, but some in my team are. It was a really
nice discovery to make damasks out of denim
and then wash and treat them. It gave another
richness.”
Source : Vogue.com
February 2015
DENIM CLUB INDIA 03
Denim Club : Your Window To The World Of Denim
Apparel - Collection
New Denim Lines For Ss15
launched by Uniqlo
Japanese retailer Uniqlo has announced two
new additions for spring/summer 2015,
expanding its already vast denim range. The SS
15 collection will include stretch selvedge denim
and Miracle Air jeans.
According to a statement the stretch selvedge
denim combines the traditional manufacturing
processes used to produce selvedge denim with
high stretch fabrics and Uniqlo seeks to “fuse
tradition and modernity to deliver a fashionable
silhouette”.
The jeans will be available in four washes and a
slim- or straight-cut, the end result is a superior
quality selvedge jean that fits perfectly and is
supremely comfortable to wear over long
periods.
The brand has developed a how-core yarn in
partnership with the world renowned Kaihara
denim mill and fabric innovators Toray, to
produce the aptly named Miracle Air jeans.
This specially developed fabric ensures the
jeans are extremely light, and offers additional
stretch due to air being able to pass through and
around the fibres. Altogether, Miracle Air jeans
are said to be around 20 per cent lighter and
Image Source: Fashionbeans.com
offer 15 per cent more stretch than your average
pair, making them perfect for everyday wear and
a genuine option for style-conscious cyclists.
Across the remainder of its SS15 denim line,
Uniqlo sticks to classic colour ways – ranging
from light blue to deep indigo – in skinny- and
slim-fits. Other key pieces include a selection of
denim shirts, which are available in dip-dye and
dark washes.
Source : Fashionbeans.com
Denim Factory of Kanoria Starts
Trial Production
Kanoria African Textiles Spinning, East Africa’s
first denim factory, has commenced trial
production in Ethiopia.
Dina Karen, manager of the company, disclosed
the news. According to him the factory sited at
Bishoftu is the first of its kind in East Africa in
terms of using modern technologies and
producing fashionable jeans.
Karen explained, the factory is entirely owned
by Indians and it is being built with over USD 43
million. He added that the construction of the
factory was started a year ago and has now
started the trial period with 70 workers. The aim
is to increase the number of workers to 350 as it
goes operational.
The favorable investment atmosphere in
Ethiopia and the wide market have encouraged
the owners to invest in the country, Karen stated.
He added expansion work will be carried out
next.
Teklay Gebre-Egziabher, senior Industrial
Engineer and Representative of the Ethiopian
February 2015
DENIM CLUB INDIA 04
Denim Club : Your Window To The World Of Denim
Apparel - Corporate
Textile Development Institute that support the
factory, commented on the development saying
the factory will have huge contribution in
boosting the foreign currency of the country and
popularizing its national brand.
According to Teklay the factory is going to have
an annual capacity of producing 12 million
meters of denim.
There will also be another factory that will
produce inputs for Kanoria African and it will be
constructed around Addis Ababa, Teklay added.
The products are mainly going to be exported.
Currently there are more than 130 huge and
medium textile factories in Ethiopia.
Source : 2merkato.com
JNCO Set To Return With Ultra
-Wide Denim Jeans
The wide-legged, slouchy
skater jeans that ruled in the
1990s are making a
comeback, this time as an
all-purpose denim brand.
JNCO jeans are rebranding
under the ownership of a
Chinese trading company.
Simply the mention of the
Southern California cult
brand JNCO (which stands
for “the Journey of the
Chosen Ones”) was enough
to send many children of the
1990s off on euphoric
nostalgia trips.
The Chinese trading
company Guotai Litian
bought the brand seven months ago according
to the company’s USA CEO, Andrew Jacouvou.
Guotai Litian manufactures apparel for a
number of brands, including JNCO, which was
founded in Los Angeles in 1985.
To the surprise of many, JNCOs were still being
manufactured and sold in specialty stores,
Jacouvou says. “When we actually took over,
we’d just delivered a million dollars worth of
product to them for that season,” he says.
The company has been reintroducing the jeans
at fashion hubs such as the Liberty Fashion
Fairs in Las Vegas and New York. The men’s
line will launch online in April, and will be in
stores at the beginning in July, Jacouvou tells
Image Source: Qz.com
Quartz. JNCO jeans for women will be available
next season.
The inaugural Fall 2015 line will include three
capsules -- the core collection, a heritage
range, will feature jeans with leg openings of 20
and 23 inches.
"JNCO will appeal to trendsetting men and
women who wore the brand in the '90s, as well
as a new generation of consumers who will be
introduced to the brand's fashion-forward
sensibilities for the first time," said Andrew
Jacovou, who was named president and CEO
of Los Angeles-based arm of Guotai Litian.
Source : Qz.com
February 2015
DENIM CLUB INDIA 05
Denim Club : Your Window To The World Of Denim
Apparel - Collection
Playful denims and prints this season
It’s time to restock and update your closet with
the new season’s must-haves. Vero Moda, was
brought to Manila by Suyen Corporation, last
year, has established itself as Pinay
fashionistas’ go-to store for pieces that reflect
the latest fashion trends and are reasonably
priced at the same time.
Established in 1987, Vero Moda is the brainchild
of Bestseller founder Troels Holch Povlsen.
Bestseller is a family-owned company founded
in Denmark in 1975 by Merete Bech Povlsen
and Troels Holch Povlsen. It is also the company
behind fashion wear and accessories brands
Jack & Jones, Juna Rose, Name It,
Mamalicious, Object Collectors Item, Only,
Outfitters Nation, Pieces, Selected and Vila
Clothes.
Vero Moda has a spring 2015 mood board that
shows a playful personality with a theme rooted
on the idea of friendship.
Starring in the campaign are models Adesuwa
Aighewi, Nadine Leopold and Crista Cober
whose playfulness in the shots has contributed
Moda
in successfully conveying
the brand’s message of
“sharing fashion and fun
with friends.”
The season’s most
dominant trends are
rendered in exotic floral print
on sporty items like a bomber
jacket and a pair of shorts;
off-the-shoulder jersey tops
combined with softly flared
trousers; and pretty pastels
mixed with primary colors and
worn in layers. There are
denim pieces in different
washes and with different
details.
Image Source: Veromoda.com
by Vera
Vero Moda is located at SM
Megamall and SM Aura
Premier. The collection is also
available at their website
Source : Philstar.com
New Luxury Denim Company Revealed
at ENK Fashion Coterie
It is just the beginning of a big year for Diego
Milano and the fashion industry is anticipating the
ENK Coterie trade show, amongst others, to see
what the year holds for new trends. Diego Milano
is set to turn the tables this year.
The company is taking fashion risks and
collecting inspiration from the most iconic
movements and style icons. It’s incorporating the
lifestyle of a nomad into their current line and into
their brand. There is nothing like the luxury
quality of DM jeans on the market.
The jeans are expected to stop traffic at the show
and cause heads to turn. It’s easy for booths to
stand out in creativity, but Diego Milano stand will
stand out because of their product. Their
Image Source: Diegomilano.com
February 2015
DENIM CLUB INDIA 06
Denim Club : Your Window To The World Of Denim
Apparel - Retail
revolutionary beautiful hand made-artisan denim
almost sells itself.
create buzz at Coterie and stand out amongst so
many other fashion challengers.
While their style is risky, but is still practical and
wearable. The jeans by the company are ready to
hit the market and be sold in stores that target
customers who resonate with the rebellious and
fashion forward spirit. Diego Milano is ready to
Ypu can stop by Diego Milano’s Booth 6308 at the
Javits Center Level 3, February 23rd-25th and
the will be happy to show you how DM is
reinventing the luxury denim market.
Source : Prweb.com
AG Adriano Goldschmied planning
international expansion
AG Adriano Goldschmied, the US premium
sportswear brand is looking at expanding
globally and launched various projects.
AG, founded in 2000 by denim guru Adriano
Goldschmied, is owned by the Ku family since
2004. Despite the fact that it is mostly sold in the
US, it registers a yearly 30% growth rate and
reached USD 180 million sales in 2014. The
brand is entirely produced in the US, at the
company’s own completely vertical
manufacturing company in Los Angeles
employing 2000 people.
The brand is already distributed to German
speaking countries and the UK through local
agents, and now wants to further expand in
Southern Europe, Russia and Middle East
thanks to a recently signed agreement with
Fashion Distribution, Italian specialized
company owned by the Raffoul family, founded in
the 1960s and now distributing sportswear
brands such as Harmont & Blaine and DKNY.
The first international expansion operations had
started in 2012, with the newly signed
agreement, they company aims at being sold
through around 300 selected high-end boutiques
by end 2016. Marc Rafoul, shareholder of
Fashion Distribution said “Our aim is to reach
about 100 doors in Italy, 100 in Russia and
around 60 in Middle East.”
In order to recall greater attention in Europe they
will participate in the upcoming edition of White
Milano to be held in February 2015. They also
recently launched the Alexa Chung for AG
capsule collection available from s/s 2015 and
planned for at least four seasons. This capsule
offers an about 20 item total look collection
including denim, t-shirts and leather items.
Image Source: Agjeans.com
“We chose to involve Alexa Chung in order to
collaborate with a personality that could add her
own personal touch to this premium denim
collection and make it become a great source of
inspiration for the female universe,” commented
Sam Ku, creative director AG.
Although the brand is sold in the US and Middle
East to 60% women and 40% men, and in Russia
equally to both men and women, in Italy they are
mostly selling to women. “In order to reach more
fashion conscious consumers AG has recently
started offering a wider series of fits also for
men,” continues Rafoul explaining that the brand
sells a 200-piece collection for women and a 180item selection to men.
Three ad campaigns featuring Polish top model
Daria Werbowy are also part of this expansion
project. The first s/s 2015 ad campaign was shot
by US photographer Lachlan Bailey.
Source : Sportswearnet.com
February 2015
DENIM CLUB INDIA 07
Denim Club : Your Window To The World Of Denim
Apparel - Expansion
Shockoe Denim expands to
full line of clothing
Shockoe Denim, founded in 2012,
has quickly earned a reputation for
producing exquisite but durable
jeans. Each pair of jeans and
khakis is handmade at the
company’s production floor on
South 15th Street in Shockoe
Bottom.
The fashion startup is now aiming
higher, by designing a full line of
clothing and renaming itself to
Shockoe Atelier.
Anthony Lupesco, Founder said
the 18 employees of the company
influenced the creation of an
“atelier,” or artist’s workshop. The
29-year-old looks to his degree
from the Academy of Art University
in San Francisco, and to his
parents, for inspiration.
“I wanted to create a collection that
elevates denim, but is a mix of
styles,” Lupesco said.
In fact, Shockoe Atelier’s basic
philosophy is a hybrid: part
American heritage and part haute
couture.
Lupesco’s parents have over 40 years of
experience with Italian luxury brands. And
Lupesco operated a high-end men’s and women’s
apparel store called If by Anthony Lupesco that
operated for a couple of years in Shockoe Slip
beginning in 2006.
However, he wanted to produce something in the
United States — and he picked up jean
manufacturing.
Managing partner and co-owner Matt Rho,
formerly with private-equity firm New Richmond
Ventures, said customers expect to be offered an
entire outfit.
“We could’ve just devoted ourselves to denim
heads,” said Rho, referring to fans of raw denim,
an unwashed fabric which conforms to the
wearer’s body. “But many of them, and others, are
Image Source: Shockoeatelier.com
wondering what’s next — so we’re here to offer
some ideas.”
The next step, Rho explains, is pairing the
universality of jeans with urbane tops. Vivid
textures and kaleidoscopic colors define the
collection, with pieces such as alpaca wool trench
coats, speckled vests, and floral print shirts.
A few ragged edges, on items like unhemmed
scarves and patchwork jeans, italicize Shockoe
Atelier’s fine-tuned vision. “There’s a lot of
Richmond in this company,” Rho said. “At the
same time, we’re going for a cosmopolitan look.”
The emergence of a Richmond garment district is a
real possibility, said Paul Trible, who co-founded
Ledbury five years ago. The Richmond-based
high-end shirt and accessories business raised $5
million in venture funding last year.
Source : Richmond.com
February 2015
DENIM CLUB INDIA 08
Denim Club : Your Window To The World Of Denim
From The Denim Directory
Denim Industry Who's Who
Mr. Paritosh Agarwal, Managing Director
Suryalakshmi Cotton Mills Limited, India
Mr. Paritosh Agarwal is Managing Director of Suryalakshmi Cotton Mills
Ltd., headquartered in Secunderabad with a denim manufacturing
facility in Ramtek, Maharashtra and two spinning units [Polyester
Cotton and Synthetic Yarn] in Amangallu, Mahabubnagar District,
Andhra Pradesh. Mr. Agarwak was actively involved in setting up of the
10 million meters Denim plant at Ramtek.
The organization has flourished under his able leadership and production of the company
has increased four folds, to a capacity of manufacturing 40 million meters denim per
annum. The Company caters to reputed brands like VF Corporation, Levis, Wal-Mart,
Perry Ellis, Jones International, M&S , C&A, ASDA, George, Next, Miss Sixty, Mango,
Carrefour, Sainsbury, Mothercare, Li & Fung and Woolworth among others.
Mr. Agarwal did his Bachelor’s degree in production engineering and has inherited
business skills from his father Shri. L. N. Agarwal, Chairman of Suryalakshmi Cotton Mills
Ltd. He joined the Board of Suryalakshmi Cotton Mills in 1995 as Executive Director and
became Managing Director in June 2005.
Mr. Agarwal has vast experience in developing export business, having handled the
function in the group companies also, and has been responsible for building up the export
business for yarn, fabric and the garment segments of Suryalakshmi and in establishing a
brand equity for Suryalakshmi in the export market. He has travelled extensively for
business promotion.
Mr. Sunder Belani, Managing Director
Ramsons Garment Finishing Equipments Pvt. Ltd., India
Mr. Sunder Belani is a Chartered Engineer (CE) and did Bachelor of
Engineering in the Mechanical field from the RV Engineering College
with distinction. He heads the Ramsons Group which thrives on
innovation and has in its span of five decades manufactured and
engineered many new products satiating the requirement of Garment manufacturers in
Knits, Woven, Leather and Denim industry.
In the Denim sector Ramsons is an expert in offering solutions for storage, fabric checking,
wet and dry process, denim garment finishing etc. Under his able guidance Ramsons has
pioneered manufacturing of The VEROSTAR Series, these machines are fully automatic,
manufactured with European collaboration and have a lower liquor ratio for washing and
dyeing.
Ramsons has also pioneered all Dry process equipments like PP Spray Booths, Brushing
Robo’s, Flexible Mannequins, Crinkling Machines, 3D Whiskering Machines, Ozone
Machine and many other such equipment used in giving denim Garments the desired look.
Mr. Belani is driven by the vision of producing international quality equipment and
providing Indian consumers with an indigenous option to all their equipment needs. He
has spearheaded the company into an international conglomerate and today Ramsons is
a brand known in over 40 countries in addition to every Garment producing center in India.
February 2015
DENIM CLUB INDIA 09
Denim Club : Your Window To The World Of Denim
From The Denim Directory
Company:
Modern Denim Limited
Segment:
Fabric
Modern Denim Limited (MDL) was established
in the year 1991 at Ahmedabad, India. Modern
Denim is part of Modern Group which since its
inception in 1973 has constantly developed its
core competence in textile industry and
progressively strengthened its presence in all
the segments of the industry.
MDL boasts of an integrated plant equipped with
sophisticated State-of-Art machinery for
manufacturing Denim fabrics. With Organic
Cotton & Fair Trade Accreditation, Modern
Denim manufactures a varied range of Denim
fabrics conforming to International Quality
Standards.
The company has a Specialised Quality Control
cell which ensures conformity of all Quality
Parameters. The laboratory is well equipped
with physical and chemical testing and washing
facility of fabrics.
The company makes constant efforts to develop
new products in order to meet changing fashion
requirements. The company has developed
lighter weight fabrics chorded denim, Jacquard
denim etc.
Modern Denim offers a wide range of high
quality, basic and value added Denim in
accordance with customer’s specifications and
fabrics conforming to International Quality
Standards.
The product range of the company includes
fabric’s ranging from 5.5 OZ/Sq. Yd. to 14.5
OZ/Sq. Yd. made in alternative weaves in Indigo
Blue, Ecru, Sulphur Dye and special colours up
to 67” Finished width.
Specialty fabrics such as Cord Denim, Stretch
Denim and Ring, Multi count and Mixed count
Denim, Cross Hatch, Wool Denim, Face & Back
Denim, Coated & Laminated Denim & Blended
Fabrics are also being produced by Modern
Denim.
The company has established a good market for
its products within the country and is also
exporting to U.K., France, Portugal, Israel, South
and South East Asia.
Mr. Kiran Panchal
President Marketing - Apparels
kp@moderndenim.com
+91 932 808 9998
http://www.moderndenim.com
February 2015
DENIM CLUB INDIA 10
Denim Club : Your Window To The World Of Denim
Denim Business Network
Welcomes Recent Members of
DENIM BUSINESS NETWORK
Mr. Anirudh Sharma
Mr. Husain Shirawala
Director
DSK Fabrics Pvt. Ltd.
Mumbai, India
Owner
Zooiskino Jeans
Mumbai, India
Mr. Pankaj Jain
Mr. Rahul Mehta
Director
Apco Chemicals Pvt. Ltd.
Meerut, India
Managing Director
Prakash Distributors
Bellary, India
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February 2015
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