Mister Transmission International

1
Mister Transmission International
Wholesale and Fleet Manual
Prepared by:
Director of Operations
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Table of Contents
Introduction
Chain of Responsibility
Current Fleet Accounts
Finding and Attracting Fleet Work
Sample Company Profile
National and Corporate Fleets
Fleet Management Companies
Local Fleets
Sourcing Local Fleets
Automotive Opportunities (Wholesale)
Aftermarket Warranty (Wholesale)
Municipal Fleets
Special Events
Demographics
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Introduction
The Wholesale and Fleet guide has been produced by the head
office in order to provide a source of information to all Mister
Transmission members. Please take the time to review the manual
with your staff and contact your Regional Business Manager if you
have any questions. As always, this will be a living document that
will be updated on a regular basis. If you have information
available that should be included in the manual, please let us know.
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Chain of Responsibility
Head Office
National/Corporate
Accounts
Fleet Management
Aftermarket
Warranty
Franchisee
Local Fleets
Automotive
Opportunities
Municipal
Fleets
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Current Fleet Accounts
The following section will outline the companies that Mister Transmission
International currently does business with; there are two sub categories that
our current accounts fall under, central and direct billing.
MISTER TRANSMISSION FLEET DISCOUNT PROGRAM
DESCRIPTION:
 Prices quoted, unless otherwise specified, refer to rear-wheel drive, frontwheel drive and automatic transmission.
SEVERELY DAMAGED:
 Where the automatic transmission requires the replacement of parts, such
as the case, valve body, pump assembly and other "hard parts" not
normally replaced in an overhaul, there will be an additional charge for
these parts
WARRANTY:
 A Mister Transmission Nationwide Twelve-Month or 20,000 km.
Warranty is to be issued to each fleet customer upon the completion of
every overhaul. This warranty certificate will be provided as a separate
receipt for the driver's records and is to be kept with the vehicle. In the
event of a warranty claim, please contact the Mister Transmission Claims
adjuster at 905-886-3399 or 1-800-373-8432.
PURCHASE ORDER:
 No work is to be performed without a proper purchase order or
previously approved form of authorization. When a purchase order
number is provided, it must appear on the work order to ensure payment.
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PRICING POLICY:
 You are to use the Mister Transmission Price Guideline Manual with a
10% discount (unless otherwise specified).
BILLING PROCEDURES AND INSTRUCTIONS
WORK ORDERS:
 Must have the customer's name, address, phone number, city, year and
make of vehicle, license number and mileage recorded. In the section
marked "Invoice to" fill in the fleet company name. The work order
may require the fleet company credit card imprinted, as well as the shop
address. The authorization number, where applicable, must appear.
DIRECT BILLING INSTRUCTIONS:
 All billing for Direct Bill accounts must be done through the fleet
company office. Send a copy of the work order to their offices for
processing and payment. This process should take from 30 - 45 days.
CENTRAL BILLING INSTRUCTIONS:
1. Head office will only bill for the listed Central Bill Accounts.
Invoices sent for any other fleet company will be returned to your
shop.
2. Fax one copy of the invoice to Head Office so that we can start the
process right away….then send original along with your monthly
reports
3. Imprint or neatly print ALL information contained on the fleet
customer's I.D. card.
4. Billing for the previous month must be received at Head Office by the
first of the following month. Invoices will be submitted to the Fleet
Company during the first week of each month. Assume payment will
be a further 30 - 40 days after that date.
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5. No invoice will be forwarded if missing any information, particularly
the required purchase orders.
6. Remember to check all invoices carefully before releasing the
vehicles.
7. Your invoice must show the fleet company 10% discount.
The fleet company will deduct an additional 10% management fee at
the time of payment on central bill accounts!!! So remember to factor
this in.
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Central Bill Fleet Accounts
ARI CANADA
1270 Central Parkway West, Suite 600
Mississauga, Ontario L5C 4P4
Acct 905-803-8000
Auth 1-800-363-7676
Contact:
David Keller
Supplier Relations Specialist/Fleet Management Operations
Toll Free: 1-800-361-5882 x5946
Phone: 905-283-5946
Fax: 416-946-1349
dkeller@arifleet.ca
Call Centre & Authorizations 1-800-363-7676
Notes:
- Charge no H.S.T to the Ministry of Transportation.
- All ARI Canada Ltd. Credit cards indicate a credit limit. To obtain
authorization for repairs over the credit limit stated on the card, call the
telephone number listed.
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FOSS FLEET MANAGEMENT LTD.
7200 Yonge Street
Thornhill, Ontario L4J 1V8
905-731-1530 or 905-886-2522
Fax 905-886-4244
Toll Free 1-800-461-3677
BELL FLEET SOLUTIONS
1101 St., Floor 4
Downsview, ON M3J 2J1
Contact:
Cathie: Accts Payable
416-650-6439 F. #416-661-0310
Notes:
- Tran Service, manages work needed for parts & service: Alain –
purchasing #514-354-3210, fax # 514-354-9725,
alahaie@transervice.com
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CORP-RATE CARD INC.
2345 Autoroute des Laurentides, Suite 100
Laval, Quebec H7S 1Z7
Acct 514-873-5932
Auth 1-800-667-2884
Contact:
Telephone: (514) 873-5932
Toll free: 1-800-263-5932
Fax: 1-800-267-5932
Notes:
- All Corporate Card credit cards have a repair limit up to $700.00. To
obtain authorization (automated) for repairs over the limit, call the
telephone number listed
TRANSPORTACTION LEASE SYSTEMS INC.
51 Constellation Court
Rexdale, Ontario M9W 1K4
Phone: 416-674-5100
Fax: 416-674-5151
1-800-263-7066
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GE CAPITAL CARD SERVICES INC.
Ontario (Head Office)
2300 Meadowvale Boulevard
Mississauga, ON L5N 5P9
1-866-329-4323
Quebec & Atlantic Provinces
1-866-317-4323
Western Provinces
1-866-340-4323
Contact:
Notes:
- Purchase Limit/Order: Maintenance management program (N*30). A GE
card bearing the number noted above has a $30 repair limit.
Authorization if not required if repairs do not exceed the limit. However,
authorization must be obtained in the form of a purchase order from GE
Capitol prior to the repair being affected if the service exceeds the stated
limit.
- National Account Program (N*50 – N*999): A GE card bearing any of
the numbers noted above must have prior authorization from the driver’s
supervisor if the total service price exceeds the dollar limit on the card,
these number’s represent dollar limits of $50 to *999
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PETERSON HOWELL & HEATHER
R.C.M.P and O.P.P. Vehicles now fall under this Header
P.O. BOX 3010 Station A
PHH Operations, Suite 700
Mississauga, ON L5A 3P7
Contact:
905-270-0994 (Ask for VMA & Maintenance Assistance)
800-268-2916 (Eastern Canada)
Notes:
-Blue Cards: Credit limit is $250, for authorization for amounts over the
credit limit, contact the drivers company. Be certain to obtain either a
number or the full name of the person authorizing the repairs. DO NOT
CONTACT PHH FOR AUTHOTIZATION ON BLUE CARDS.
- Red Cards: Credit limit of $25. Call the numbers listed for authorization.
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Direct Bill Fleet Accounts
AUTO GUARD
P.O. Box 487, Victoria Station
Westmount, Quebec H3C 1T3
Attention: Tanya Howison
BUDGET LEASING
5905 Campus Road
Mississauga, Ontario L4V 1P9
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Canadian National Railway – Fleet Management
P.O. 8100
Montreal, QC H3C 3N4
Contact:
Phone: 1-800-661-9330
Fax: 1-866-991-3128
Note:
Please have p.o # number ready when calling for authorization.
The driver bringing the vehicle in will provide this to you.
CAN PAR
1290 Central Parkway West, Ste 500
Mississauga, Ontario L5C 4R9
Phone: 905-276-3700
Fax: 905-897-3630
Contact:
Armida Sabio
Accounting
905-276-3700
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COAST to COAST
1945 King Street E, Suite 100
Hamilton, ON L8K 1W2
1-800-387-0119
Fax: 905-578-7792
Notes:
Call in to claims with customer’s contract OR service agreement number.
Invoice must be mailed to above address for payment.
Customer is in charge of paying for diagnostics.
DISCOUNT ENTERPRISES LIMITED
4430 Halifax Street, Suite 202
Burnaby, B.C. V3C 5R4
1-800-663-1303
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GLOBAL WARRANTY
130 Dufferin Ave, Suite 1102
London, ON N6A 5R2
1-800-265-1519
Notes:
Please call claim’s department, customer will provide you with either their
customer warranty number or the last 6 digits of the vehicles VIN for
authorization.
HILTI CANADA
2360 Meadow Pine Blvd.
Mississauga, ON L5N 6S2
1-905-813-9200
1-800-461-3028 ext 212 (Auth)
Notes:
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NORANDA LEASING LIMITED
181 Bay Street, Suite 4100
P.O. Box 755 BCE Place
Toronto, Ontario M5J 2T3
Contact:
416-982-7098 Irene Ross (Authorization)
416-982-7105 Paul Shand (Accounting)
UNION GAS
P.O. Box 2001
Chatham, Ontario, Canada
N7M 5M1
1-800-265-5230
Contact:
Ben Townsend – Fleet Management
PAFCO INSURANCE COMPANY LIMITED
1243 Islington Avenue, Suite 300
Etobicoke, Ontario M3X 2Y3
416-231-6983
PUROLATOR COURIER
62 Vulcan Street
Rexdale, Ontario M9W 1L2
416-241-2641
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RYAN WARRANTY SERVICES CANADA INC.
7300 Warden Avenue, Suite 300
Markham, Ontario L3R 0X3
FADA I 1-800-465-9706
FADA II - 1-800-753-2322
RYDER TRUCK RENTAL CANADA LTD.
39 Comstock Road
Scarborough, ON M1L 2G6
416-752-3446
SAFETY SUPPLY CANADA
90 West Beaver Creek Road
Richmond Hill., Ontario L4B 1E7
416-222-4111
Speedy Auto Services
7100 Woodbine Avenue, Suite 311
Markham, ON
L3R 5J2
1-800-387-1410
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TORBRAM ELECTRIC SUPPLY CORP
5770 Timberlea Blvd., Suite 201
Mississauga, Ontario L4W 4W7
905-602-1515
UHAUL COMPANY OF CANADA
2275 Baron Street East
Hamilton, Ontario L8E 2W8
1-800-263-5532 Rick Moreash or Doug
1-888-206-56
Finding and Attracting Fleet Work
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When it comes to finding fleet work in your area, you need to think of every
possible business that utilizes a fleet of vehicles, whether it is your local
plumber, electrician, construction company or even the local automotive
jobber.
When beginning your search for fleet companies, keep in mind that the
yellow pages and/or chamber of commerce local directory are very useful
resources, but in today’s technology driven world, you can get the same
information with the click of a mouse; Google. To get started on your
search all you need to do is visit Google’s homepage and click on ‘maps’ as
so…
Once the Google Maps page comes up on screen, type in the city/province
you are in, and what type of fleet you are looking for (as an example we will
use: Burnaby, BC plumbers). Once you have enabled your search you will
get results that look something like this:
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As you can see, your results will show you not only locations of these
business but information such as the phone number and a link to their web
page if there is one. From this point on you need to start building a company
profile with any and all information you can gather, sometimes the only
information available is the address and phone number of the company and
other times you can get names of almost every employee that works there.
It will vary between companies what information you can get, but don’t
worry this is only the first step.
Below, is a sample company profile that you can use, once you have
completed this sheet with as much information that you can gather and you
are ready, contact the company to set up a meeting to discuss what it would
take for them to become a customer. Remember it may take a few times for
you to get through, so don’t give up if they don’t agree right away.
Sample Company Profile
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General Company Information
Size of company:
Year Established:
Primary Business Activity:
Head Office Location:
Phone/fax Number:
Website URL:
Contact Information
Name/Title:
Area of Responsibility:
Phone Number:
E-mail:
Best time to call:
*When creating a company
profile, we suggest acquiring a
copy of the company logo and
inserting into your profile.
Also, try your hand at hyper
linking the company logo with
their website, this way you have
quick access to their website!
Fleet Information
Type of Fleet Vehicles:
Number of fleet vehicles:
Typical Year of fleet vehicles:
Where they get serviced:
Why they get serviced there:
Service intervals:
General repairs done:
*Remember this is only a guideline for a company profile, if you think of any
information that is not listed here that you wish to include then include it.
You may also format it any way you like, anything that will help you when it
comes to finding fleet work in your area.
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National & Corporate Fleets
Ameri-Fleet Canada
General Company Information
Size of company:
Across North America
Year Established:
1997
Primary Business Activity:
Vehicle storage/Fleet management
Head Office Location:
1889 Hwy 7 West
Concord, ON L4K 1V4
Other Locations:
British Columbia, Alberta, Manitoba, Ontario, Quebec, Nova Scotia,
Newfoundland /All over the states
Phone Number: (905) 695-0457
Fax Number: (905) 695-0462
Website URL: http://www.amerifleet.com/canada/default.aspx
Contact Information
Name: Ted Hall
Phone Number: 905-695-0457 ext 1
E-mail: ted.hall@amerifleet.com
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Canada Post Corporation
General Company Information
Size of company:
452 employees
Primary Business Activity:
Government
Head Office Location:
951 Highbury Ave
LONDON, Ontario
N5Y 1B0
Other (head office) Locations:
Eastern Region:
(covers: QC, NB, NL, NS, PE)
555 McArthur St Suite 1477
St-Laurent QC H4T 1T4
Central and Western Region:
(covers: ON, MB, SK, AB, BC, YT, NT, NV)
4567 Dixie Rd
Mississauga ON L4W 1S2
Phone Number:
(519) 457-5362
Fax Number:
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(519) 457-5346
Website URL: http://www.canadapost.ca
Canada Post Corporation Continued
Contact Information
Jerry Tapley
Manager
Ph: 519-457-5362
Fax: 519-457-5346
E-mail: jerrytapley@canadapost.ca
Jean-Laurent Rousset
Director
Ph: 519-457-5300
E-mail: jean-laurent.rousset@canadapost.ca
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Local Fleets
These are the fleets in your surrounding area. Any business that has a fleet
of vehicles, whether it’s a small fleet or a large fleet, will have vehicles that
will need to be serviced and repaired.
You will be the one with the most influence over these fleets, as you are
there in the city where they operate their business. It is your job to figure
out what these businesses are looking for when it comes to getting their
transmissions serviced and repaired. Consider price, convenience or quick
turn over time, there is always a reason that the consumer is going to the
competition and not you. Arranging a meeting to provide a fleet evaluation
is a great way to start the program off in the right direction! Work with your
Regional Manager to develop the right strategy and get started today!
Sourcing out new fleets
When targeting a potential new fleet account you must first do your research
before you approach the company. The internet is your best tool for this, it
gives you access to the information you need to start a profile sheet on your
targeted fleet company.
In today’s technology-driven world almost every company has a web site;
this is a prime data base of information for your research. Once you have
found the company website that you have targeted you need to look for as
much information that their website will provide you.
If you are stuck on businesses in your area that would use fleet vehicles, you
can always use the yellow pages as an information database. You will find a
complete listing of company in your area and from there you can start your
research on the internet.
Your regional business manager is there to assist you in any way when it
comes to finding new accounts in your area. They are available to sit down
you to go over what research you have done and potentially help you
strategize ways to penetrate the fleet company you are focused on.
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Automotive Opportunities (Wholesale)
Automotive Business Referrals
Partnering with another Automotive Business for referrals can be a
significant stream of work for your business. Please work with your
Regional Business Manager to develop a strategy to target these accounts.
Active Green & Ross
General Company Information
Size of company:
70 locations in Ontario
Year Established:
1982
Primary Business Activity:
Automotive Repair specializing in tires
Head Office Location:
Active Green + Ross Head Office
580 Evans Avenue
Toronto , Ontario
M8W 2W1
Phone: (416) 255-5581
Fax: (416) 255-4793
Website URL:
http://www.activegreenross.com/
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Firestone
General Company Information
Size of company:
50+ Stores in Canada
Year Established:
1900
Primary Business Activity:
Tires & Automotive Repair
Head Office Location:
Firestone Building Products
2835 Argentia Rd., Unit #2
Mississauga, ON L5N 8G6
(888) 292-6265 telephone
(877) 666-3022 fax
Website URL:
http://www.needtires.ca/firestone.php
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Kal Tire
General Company Information
Year Established:
1953
Primary Business Activity:
Automotive Repair/Tires
Head Office Location:
Kal Tire (Corporate HQ)
111 Mcdonald Street
Regina, Sask
S4N 5W2
Other Locations:
220 locations across Canada
Phone Number:
(250)542-2366
Fax Number:
(306)721-2717
Website URL:
http://www.kaltire.com/
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Master Mechanic
General Company Information
Size of company:
37 franchises
Year Established:
1982
Primary Business Activity:
Automotive Repair
Head Office Location:
3250 Ridgeway Drive Unit 1
Mississauga, ON
L5L 5Y6
Tel: 905-820-2552
Fax: 905-820-2558
Website URL:
http://www.mastermechanic.ca/customerService/contactUs.asp
Contact Information
Customer Feedback
Jamie Holmes
Tel: 905-820-2552 x 205
Email: Jamie@mastermechanic.ca
Other Matters
Hugh Welsford
Tel: 905-820-2552 x 208
Email: Hugh@mastermechanic.ca
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Mr. Lube
General Company Information
Size of company:
101 locations
Year Established:
1976
Primary Business Activity:
Oil Changes
Head Office Location(s):
110 – 725 Eaton Way
Delta, BC V3M 6S5
Tel: 604.759.4300
4 – 3535 Laird Road
Mississauga, ON L5L 5Y7
Tel: 905.828.0909
Website URL:
http://www.mrlube.com/index.htm
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Napa Auto Pro
General Company Information
Size of company:
600 service station nationwide
Year Established:
25+ years ago.
Primary Business Activity:
Automotive Repair
Head Office Location:
NAPA AUTOPRO
HUMAN RESOURCES DEPARTMENT
PO Box 1130, Station B
Mississauga, Ontario
L4Y 3W4
Phone Number:
Customer Support 1-866-438-6272
Fax Number:
1-866-551-5537
Website URL:
http://www.napaautopro.com/
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Oil Changers
General Company Information
Size of company:
23 locations
Primary Business Activity:
Oil Changes
Head Office Location:
A13- 2285 St. Laurent Blvd.
Ottawa, Ontario K1G 4Z4 Canada
Telephone:
(613) 225-8851
Toll Free: (888) 568-7739
Fax: (613) 225-0704
Email: headoffice@oilchangers.ca
Website URL:
http://www.oilchangers.ca/
Contact Information
President
Thomas Marin
thomas@oilchangers.ca
Vice-President
Julia Marin
julia@oilchangers.ca
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Oil Changers Continued
Vice-President
Jon Marin
jon@oilchangers.ca
Office Manager
Sue Dithurbide
sue@oilchangers.ca
Corporate Accountant
Suzanne Gosselin
suzanne@oilchangers.ca
Marketing Consultant
Brad L. Boechler
Moodswing Media inc.
613-299 -5200
http://www.moodswingmedia.ca
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Pro Oil Change
General Company Information
Size of company:
67 locations
Year Established:
1996 (partnered with Valvoline in 2001)
Primary Business Activity:
Oil Changes
Head Office Location:
5500 North Service Road, Burlington, ON
CA L7L 6W6
Website URL:
http://www.prooilchange.com/contactus.php
CONTACT INFORMATION
Contact: Rob Lancit
105 – 1037 West Broadway
Vancouver, BC V6H 1E3
Phone: 1-866-730-5553
Fax: 604-876-6460
Email: rlancit@prooilchange.com
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Superior Tire & Auto
General Company Information
Year Established:
1942
Primary Business Activity:
Automotive Repair
Corporate Office:
5070 Sheppard Ave. East
Scarborough, Ontario
M1S 4N3
Phone: (416) 291-9291
Fax: (416) 291-9302
Website URL:
http://www.napaautopro.com/
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TireCraft
General Company Information
Size of company:
Over 120 locations across Canada
Year Established:
1968 – Bought by Town & Country Tire in 1990
Primary Business Activity:
Automotive Repair Facility
Head Office Location:
Unknown
Other Locations:
14 Locations in British Columbia
56 Locations in Ontario
26 Location in Alberta
10 Locations in Nova Scotia
1 Location(s) in Yukon, NWT, Nunavut
Phone Number:
Website URL:
http://www.tirecraft.com/Home/tabid/38/Default.aspx
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Aftermarket Warranty/3rd Party (Wholesale)
A-Protect
General Company Information
Primary Business Activity:
Aftermarket Warranty
Head Office Location:
2727 Steeles Ave. W., Suite 400
Toronto, ON. M3J 3G9
Numbers:
Fax: 416-661-7448
Phone: 416-661-7444
Website URL:
http://www.a-protectwarranty.com/index.php
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Auto Guard Warranty
General Company Information
Year Established:
1992
Primary Business Activity:
Aftermarket warranty programs
Head Office Location:
Mailing Address
P.O. Box 487
Victoria Station
Montreal, Quebec H3Z 2Y6
Phone Number:
Telephone: 1-888-666-8579
Fax: 1-888-666-8537
Website URL:
http://www.autogard.ca/
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Coast to Coast
General Company Information
Size of company:
Unknown
Year Established:
1990
Primary Business Activity:
Aftermarket warranty programs
Head Office Location:
1945 King Street E, Suite 100
Hamilton, ON L8K 1W2
Call - 800.387.0119 (claims call centre, general inquiries)
Call - 800.386.8019 (BC/AB/SK claims call centre)
Fax - 905.578.7792
Email - info@coasttocoast.ca
Website URL:
http://www.coasttocoast.ca/
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Coverage One Warranty
General Company Information
Year Established:
2001 (parent company founded in the 1900’s)
Primary Business Activity:
Aftermarket Warranty Programs
Head Office Location:
P.O. Box 7280
Station Vanier
Vanier, Ontario K1L 8E4
Number(s):
See Contact Information
Website URL:
https://www.coverageone.ca/mic/uwc/jsp/HomePage.jsp
Contact Information
ONTARIO - MANITOBA - NEW BRUNSWICK - NEWFOUNDLAND NOVA SCOTIA - PRINCE EDWARD ISLAND - QUEBEC (ENGLISH)
Phone: (877) 453 2178
Fax: (877) 453 2179
BRITISH COLUMBIA - ALBERTA - SASKATCHEWAN - QUEBEC
(FRENCH)
Phone: (866) 988 1642
Fax: (613) 842 3239
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EasyCare Warranty
General Company Information
Size of company:
“Has had over 3.8 million satisfied customers served since inception; with
over 2.8 million active contracts”
Year Established:
1984
Primary Business Activity:
Aftermarket Warranty programs
Head Office Location:
Phone Number:
Fax Number:
Website URL:
http://www.easycare.com/
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First Canadian (FCPP)
General Company Information
Primary Business Activity:
Aftermarket Warranty Program
Head Office Location:
First Canadian Insurance Corporation
#200, 320 Sioux Road
Sherwood Park, Alberta
Canada, T8A 3X6
Phone Number:
Toll-Free Phone: 1-800-561-3242
Local Phone: (780) 467-9575
Toll-Free Fax: 1-888-767-4016
Local Fax: (780) 467-4016
Website URL:
http://www.firstcanadian.ca/index.htm
Contact Information
Company Directory
Debbie Genovy
Senior Vice President, Marketing and Administration
Phone: (780) 417-5495
Email: dgenovy@firstcanadian.ca
Bill Thompson
Chief Operating Officer - Millennium Warranty / FCPP
Phone: (780) 417-5482
Email: bthompson@firstcanadian.ca
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First Canadian (FCPP) Continued
John Romfo
National Sales Manager
Phone: (250) 308-1112
Email: jromfo@firstcanadian.ca
Gordon Swail
National Training Manager
Phone: (604) 351-6551
Email: gswail@firstcanadian.ca
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Global Warranty
General Company Information
Size of company:
“Over 4,000 Dealers and 1 million customers”
Year Established:
1986
Primary Business Activity:
Providing Vehicle Warranty Programs
Location:
130 Dufferin Avenue
Suite 1103
London, ON N6A 5R2
Phone:
519-672-9356
1-800-265-1519
Fax:
519-663-8013
Website URL:
http://www.globalwarranty.com/canada/customers/contact.html
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Lubrico Warranty
General Company Information
Size of company:
“Over 4,000 automobile dealers, and more than 2,500 repair centres”
authorized
Year Established:
1977
Primary Business Activity:
Providing Aftermarket Warranty programs
Head Office Location:
Lubrico Warranty Inc.
2124 Jetstream Road,
London, Ontario N5V 3P5
Phone:
1-519-451-1900
Fax:
1-519-451-5969
E-mail:
Lubrico@lubrico.com
Website URL:
http://www.lubrico.com/contact-us.html
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Nationwide Warranty
General Company Information
Primary Business Activity:
Aftermarket Warranty Programs
Claims procedure on the Nationwide Warranty website, warranty only valid
through authorized dealers.
Head Office Location:
470 Weber Street North
Waterloo, ON N2J 4G4
Canada
Phone: (519) 886-5333
Fax: (519) 886-9921
Website URL:
http://www.nationwideautowarranty.com
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Peoples Choice Warranty
General Company Information
Primary Business Activity:
Aftermarket Warranty Programs
Head Office Location:
18 King St. E
Ingersoll, ON
N5C 3l8
Phone Number:
519-485-2616
1-888-284-2356
Fax Number:
519-424-2654
Website URL:
http://www.peopleschoicewarranty.com/
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SAL Group
General Company Information
Year Established:
1963
Primary Business Activity:
Insurance
Head Office Location:
1910-1188 West Georgia Street
Vancouver, BC
V6E 4A2
Phone: (604) 688-9641
Toll Free: 1-888-725-2886
Fax: (604) 688-9482
Email: smgbc@iapacific.com
Website URL:
http://www.iaplife.com/company/core/sal/dealer/dealer.jsp
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Secure Warranty
General Company Information
Size of company:
“Over 900 active producing dealers throughout Canada.”
Year Established:
1998
Primary Business Activity:
Aftermarket Warranty Programs
Head Office Location:
2295 Bristol
Suite 204
Oakville, ON
L6H 6P8
Phone Number:
General Inquiries: 1-866-287-6218
Claims: 1-866-287-6200
Dealer Inquiries: 1-800-510-8372
FAX:
1-866-510-7605
Website URL:
http://www.securewarranty.ca/cont.html
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Warranty Direct
General Company Information
Size of company:
“Our experience is unmatched with nearly 2 million plans sold, assets in
excess of $350 million and nearly $600 million in paid claims.”
Year Established:
1982
Primary Business Activity:
Warranty Programs
Head Office Location:
36 York Mills Road
Toronto, Ontario M2P 2E9
Phone Number:
Sales
Tel (888) 545-3639
feedback@warrantydirect.ca
Customer Service
Tel (800) 621-2783
Website URL:
http://www.warrantydirect.ca/
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Municipal Fleets
Municipal or City Fleets are potentially a great stream of work for your
location. In order to earn this business, work with your Regional Business
Manager to build a contact sheet (see sample). Your next step is to derive a
strategy to contact the officer(s) responsible for the assignment of these
services and set up a meeting to evaluate the fleet and the needs of the
organization.
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SAMPLE City of Barrie
General Information
Location:
City of Barrie
70 Collier Street (Box 400)
Barrie, Ontario
L4M 4T5
Phone:
(705) 726-4242
(705) 792-7910 (TTY)
Fax:
(705) 739-4243
Email:
cityinfo@barrie.ca
Municipal Service Telephone Directory
City Hall - 70 Collier 726-4242
By-Law Enforcement 739-4241
City Clerk’s Office 739-4204, or 792-7910 (TTY)
Council Information 739-4204
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City of Barrie Continued
Fleet Services 739-4234
Mayor's Office 792-7900
Operations Department 739-4255
Police Headquarters & mailing Address:
29 Sperling Drive
Barrie, Ontario
L4M 6K9
Canada
Telephone: (705) 725-7025
E-mail: info@police.barrie.on.ca
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Special Events
Engaging your customers in your business never hurts. One thing you can
do to engage your potential new wholesale and fleet customers is to throw an
event held at your shop. Events that you can hold to engage your potential
customers in your business are:
Appreciation BBQ:
Hosting a BBQ for your current and potential customers is something that
will make an impression. It show’s that you are appreciative of their past
business and that you hope to do business with their company again in the
future.
When hosting this BBQ, it is a good idea to have a contest where your
guests enter to win a prize. You do not have to give away anything
extravagant, it could be as simple as a free transmission flush or a gift
certificate to a local restaurant.
Also, make sure you have staff on hand at the BBQ to mingle with your
guests. This allows your staff to interact with the customer, informing them
of the shop and services that is provided by your Mister Transmission
Franchise.
Car Wash:
Hosting a car wash for current and potential customers is a great way to get
them to your franchise. Of course, you may do this as a complimentary car
wash or if you like, you can turn it into a charity car wash, as long as there is
an appropriate goal for the charitable donations.
Advertise your car wash specifically to fleet business that you are targeting
as customers. Every company with a fleet likes to see their vehicles well
maintained and clean. By showing them you understand this, they may just
think of your franchise the next time they need repairs to their fleet vehicles.
Car Care Clinics:
Car Care Clinics can be hosted for the fleet drivers of the company you have
contracted with and are targeting as customers. Not everyone is car savvy
and considering fleet vehicles essentially belong to no one, the maintenance
tends to lack a little. By hosting a clinic showing the fleet drivers little
things about the car such as; making sure fluid levels are topped up, what to
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do if by chance they get a flat tire, also what certain dash lights mean could
be very helpful to someone who knows nothing about cars.
You will also be pleasing the organization who owns the fleet vehicles.
Teaching their employees a few basic things to maintain the fleet vehicle
will extend the life of the vehicle.
You can also host car clinics for the public not just your customers, by doing
this you show your potential customers that you are active in your
community.
AIA Canada is a great organization to partner with for you Car Care Clinic,
as the regularly host these clinics. They provide a step by step guide as to
what you should be doing and thinking about during your clinic.
Open House:
Hosting an open house is a good way to show potential customers you are
willing to let them in your shop, showing them the process of fixing a
vehicle. By doing this you are gaining the trust of the company.
There are many things you need to consider when you hold an open house;
there is detailed planning that goes into an event like this. It will also be
very helpful to enlist the efforts of your regional business manager, as they
are there to help you build your customer base. Some things to consider:
Industry Guests: It is always a good idea to invite representatives of the
companies you partner with, such as your local jobber. By having the sales
team from your affiliates on hand at your open house, you are giving your
customers a first hand opportunity to get familiar with the company that is
essentially providing them a service as well.
Invitations: who will you be inviting to your open house, how you will go
about inviting your guests. You can have invitation printed up professional
by a company who specializes in this area, or if you are keeping the open
house toned down you may wish to send invitation by e-mail.
Door Prizes: When hosting an open house for your customers have door
prizes for the event, something that portrays your local market or even the
cliental you are hosting.
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Displays/Tent: having visuals at your open house gives your guests
something to look at and potentially ask questions about. Work with your
regional business manager to set up the use of the Mister Transmission event
tent and some display item’s. Your display should include items such as
filter kits, transmission fluid and you can even have a rebuilt transmission on
display.
Car Care Clinic held
in St. Catharine’s
Store # 172 – Debbie
Miller
Catering: When hosting an event such as an open house you must provide
food and beverages for your guest’s. What type of food and drink you serve
is entirely up to you, but keep in mind that having desert is essential.
Enlisting the help of your local baker is a good idea as they have the tools to
design a cake specialized for your Mister Transmission franchise.
Open House held in Mississauga, Store # 161 – The Fonseca’s
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Media/Political Aspect: having media at your event is a great way to raise
your community awareness. Contact your local newspaper and/or news
channel to do coverage on your event. Also, contact city hall to invite either
the mayor or any politician representing your area to your event
Open House
celebrating 15
years of
operation in
Barrie, Store #
151 – Paul
Cranney
Reason for Open House: You must have a reason for holding an open house,
whether this is to show off a recently updated showroom, or perhaps to
celebrate your franchisee’s anniversary. Whatever your reason for holding
your open house is, you need to advertise this celebration to the appropriate
guest list.
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Tips for planning your event
1. First, you need a clear understanding of your event and what you
hope will be accomplished by the event.
2. Setting goals is a major part of the planning process. How many
people do you expect to participate in the event? Also, what would
you like the attendees to gain from your event?
3. Set your event budget. What amount of money would you like to
spend on supplies such as food and drink, or any sort of merchandise
that you will be giving away?
4. Your next step is selecting your date. Pick a date that coincides with
the type of event you are hosting. If it’s a BBQ for your customers
make sure to plan it during lunch time. If you are holding an open
house, perhaps just after closing would be the most suitable time.
5. Consider your staffing. Which of your staff, if not all, will you have
working this event and what will they be doing? Also, if it is during
work hours will you shop continue to operate?
6. Set up: will you be borrowing the Mister Transmission tent for your
event and if so where on your property will you be setting up?
7. Marketing: how are you going to market your event to your expected
attendee’s?
8. Make sure to include your regional business manager.
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Demographics
Your Regional Business Manager has access to the National Post Canadian
Demographics catalogue. Each major city listing provides us with
demographic information that includes the population of the city, the vehicle
population, and more importantly the demographics of registered motor
vehicles in your market. A sample has been provided below. In addition,
this information can be used to produce comparative market studies. Please
contact your Regional Business Manager to receive the demographic
information for your market.
Source:
F i n a n c i a l P o s t , . ( 2 0 1 0 ) . C a n a d a d e mo g r a p h i c s 2 01 0
. Canada : Financial Post .
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Action Steps for Successful
Outside Sales
 Holding an Open House
 Providing Tech Bulletins
 Snap-On © Training
 Pizza Delivery
 Gifts on Car Delivery
 Snap On © Gift Certificates
 Movie Passes
 Cross Market Promotions
 Email Marketing
 Web Page Links
 Calendars and Related Gifts
 Vehicle Signage and Corporate Event Wear
 Fluid Programs and Filter Kits
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